Feb 28, 2013, 3:00 PM EDT
History will be made on Friday when the NASCAR Mexico Toyota Series stages its first-ever event on American soil at Phoenix International Raceway.
The Toyota 120, announced last October, will kick off the series’ 15-race schedule for 2013 and is part of PIR’s undercard for Sunday’s Sprint Cup main event. It’ll feature a segmented format, with a 50-lap first segment, a break, and then a 25-lap final segment.
Practice for the race begins on Thursday for the Mexican league, which started in 2004. NASCAR took over sanctioning of the series in 2007, and it now serves as one of three NASCAR-sanctioned international series (the NASCAR Canadian Tire Series and the Europe-based Euro-Racecar NASCAR Touring Series being the others).
Last season, Jorge Goeters (above), best-known Stateside as the pole sitter for the inaugural NASCAR Nationwide Series race at Mexico City back in 2005, claimed the Toyota Series title. He and a full field of drivers are expected to compete on Friday.
Considering Phoenix’s sizable Latino population, it’s natural that the one-mile “Desert Jewel” gets the first opportunity to expose NASCAR Mexico to the American public. In addition, with the Toyota 120 being part of the Sprint Cup weekend, a golden opportunity is there for the Mexican racers to perform in front of some of the sport’s most important figures.
NASCAR has made efforts to diversify its fan base as a whole, and to tap into the lucrative Latino market. But with that particular group only making up 10 percent of its fan base, there’s still work to be done.
Perhaps a little more progress can be made, however, with this important race at PIR.
Jul 31, 2015, 6:39 PM EDT
Jamin, Cooper emerge victorious to kick off the weekend at Mid-Ohio.
Jul 31, 2015, 5:00 PM EDT
Nasr calls on the team to make it through a rough patch ahead of the next raft of updates in Belgium.
Jul 31, 2015, 4:35 PM EDT
The Mid-Ohio dominator tops Friday practice in 2015.
Jul 31, 2015, 3:00 PM EDT
Verstappen joins Team Redline’s sim racing roster in a bid to keep sharp when not on the track.
Jul 31, 2015, 2:57 PM EDT
Some news and notes from the paddock at the Mid-Ohio Sports Car Course.
Jul 31, 2015, 2:00 PM EDT
We round up all of the latest news and developments in Formula E ahead of pre-season testing next month.
Jul 31, 2015, 1:00 PM EDT
With victory in Hungary, Vettel closed the gap at the top to 42 points – but can he catch Lewis Hamilton and challenge for a fifth world title?
Jul 31, 2015, 12:07 PM EDT
First blood to Bourdais in practice at Mid-Ohio ahead of Power and Newgarden.
Jul 31, 2015, 10:24 AM EDT
Hinchcliffe’s recovery continues following his accident in practice for the Indy 500 back in May.
Jul 31, 2015, 9:30 AM EDT
Gutierrez claims his work in a reserve role at Ferrari is helping to open up some new opportunities for 2016.
Jul 31, 2015, 8:42 AM EDT
Josef Newgarden’s future will become a talking point at some stage, but it appears it will be after the season.
Jul 31, 2015, 7:26 AM EDT
Umphrey’s McGee on a GTSport Racing Porsche Cayman S? Believe it.
Jul 31, 2015, 7:00 AM EDT
TV times from Mid-Ohio this weekend.
Jul 30, 2015, 5:11 PM EDT
Discounted tickets set to go on sale this Friday in a bid to improve attendance figures.
Jul 30, 2015, 4:48 PM EDT
Derrick Walker on the prowl for whatever’s next in his long racing career.
Jul 30, 2015, 3:30 PM EDT
Despite running fifth in the standings with three races to go, Power hasn’t given up on retaining the no. 1 for 2016.
Jul 30, 2015, 2:22 PM EDT
The 2016 F1 season is set to swell to a record 21 races.
Jul 30, 2015, 12:30 PM EDT
Ericsson reflects on his first half-season with Sauber that has brought his first points in F1, but also presented some missed opportunities.
Jul 30, 2015, 12:22 PM EDT
Derrick Walker to resign from INDYCAR at year’s end.
Jul 30, 2015, 11:30 AM EDT
With seven races at Mid-Ohio Sports Car Course this weekend, it’s an important one for the entire Mazda Road to Indy.
- Dixon fastest on Friday at Mid-Ohio 1
- Hinchcliffe undergoes final surgery, now “can’t wait to be strapping back in” 2
- With 2016 plans undetermined, Newgarden focused on finishing 2015 strong 1
- Racing, music blend as Umphrey’s McGee partners with GTSport Racing for rest of 2015 PWC season 1
- Exploring what’s next for Derrick Walker as he announces he’s leaving IndyCar 0
- INDYCAR announces Derrick Walker has resigned from series 9
- Preview: Honda Indy 200 at Mid-Ohio critical in IndyCar title chase 1