Feb 28, 2013, 3:00 PM EDT
History will be made on Friday when the NASCAR Mexico Toyota Series stages its first-ever event on American soil at Phoenix International Raceway.
The Toyota 120, announced last October, will kick off the series’ 15-race schedule for 2013 and is part of PIR’s undercard for Sunday’s Sprint Cup main event. It’ll feature a segmented format, with a 50-lap first segment, a break, and then a 25-lap final segment.
Practice for the race begins on Thursday for the Mexican league, which started in 2004. NASCAR took over sanctioning of the series in 2007, and it now serves as one of three NASCAR-sanctioned international series (the NASCAR Canadian Tire Series and the Europe-based Euro-Racecar NASCAR Touring Series being the others).
Last season, Jorge Goeters (above), best-known Stateside as the pole sitter for the inaugural NASCAR Nationwide Series race at Mexico City back in 2005, claimed the Toyota Series title. He and a full field of drivers are expected to compete on Friday.
Considering Phoenix’s sizable Latino population, it’s natural that the one-mile “Desert Jewel” gets the first opportunity to expose NASCAR Mexico to the American public. In addition, with the Toyota 120 being part of the Sprint Cup weekend, a golden opportunity is there for the Mexican racers to perform in front of some of the sport’s most important figures.
NASCAR has made efforts to diversify its fan base as a whole, and to tap into the lucrative Latino market. But with that particular group only making up 10 percent of its fan base, there’s still work to be done.
Perhaps a little more progress can be made, however, with this important race at PIR.
Sep 2, 2014, 7:30 PM EDT
The Fontana race replay and championship celebration air tonight on NBCSN from 8 p.m. ET through 11:30 p.m. ET.
Sep 2, 2014, 7:03 PM EDT
NASCAR AMERICA’s Kyle Petty and Parker Kligerman have their ideas on who can beat out NASCAR’s two strongest teams for a championship.
Sep 2, 2014, 6:34 PM EDT
The newest Chase-bound driver chats with NBCSN’s Marty Snider about his win on Sunday at Atlanta Motor Speedway.
Sep 2, 2014, 6:00 PM EDT
400 miles. 2 Chase Grid spots. It all comes down to Saturday night.
Sep 2, 2014, 4:45 PM EDT
Coming up today: Beating the Hendrick/Penske bloc; Atlanta edition of “Scan All 43″; Kyle Busch’s continued struggles; the career of crew chief Jimmy Fennig.
Sep 2, 2014, 4:00 PM EDT
Daly confirms the tough news on his Twitter page, citing a “lack of funding” as the cause for his dropping.
Sep 2, 2014, 3:15 PM EDT
Ron Hornaday Jr. is out of a ride and 18 employees are out of a job.
Sep 2, 2014, 2:45 PM EDT
Alonso to Britain’s Sky Sports: “I want to win here and finish the job that we started some years ago, and we will see what the future [holds]“
Sep 2, 2014, 2:15 PM EDT
Mazda Road to Indy regulars Scott Hargrove and Daniel Burkett secure titles in Porsche GT3 Canada and Atlantic, respectively.
Sep 2, 2014, 1:45 PM EDT
Pierre Gasly, a Red Bull Junior, will join Caterham’s GP2 team for the rest of 2014.
Sep 2, 2014, 1:30 PM EDT
Ryan Newman is the only Chase hopeful that controls his destiny going into Saturday’s Federated Auto Parts 400.
Sep 2, 2014, 1:03 PM EDT
Mikhail Aleshin updates his social media pages for first time since scary Fontana accident on Friday night.
Sep 2, 2014, 12:17 PM EDT
What was Haas Formula is now Haas F1 Team as part of a new brand rollout.
Sep 2, 2014, 11:00 AM EDT
United Fiber & Data looks set to return to IndyCar for 2015 and the foreseeable future.
Sep 2, 2014, 10:00 AM EDT
Team Penske president Tim Cindric all but confirms Will Power will run the No. 1 in 2015.
Sep 2, 2014, 9:00 AM EDT
MAVTV announces IndyCar’s return to Fontana for two more years through 2016, although official confirmation from the sanctioning body and a date remains to be revealed.
Sep 1, 2014, 8:00 PM EDT
Kahne to NBCSN contributor Nate Ryan: “We need to build off of this…As a team, we need to be stronger together.”
Sep 1, 2014, 7:30 PM EDT
NASCAR AMERICA’S Kyle Petty and Parker Kligerman believe that the three-time Sprint Cup champion handled himself well throughout a difficult weekend.
Sep 1, 2014, 7:00 PM EDT
Organizers of the Russian Grand Prix appear to be getting behind their countryman as F1’s first visit to Sochi draws closer.
Sep 1, 2014, 6:35 PM EDT
Richie Crampton, Alexis DeJoria, Shane Gray and Eddie Krawiec captured U.S. Nationals wins on Monday.
Video from NASCAR America
- Gene Haas’ F1 team changes team name, launches new pages 3
- Cindric proposes IndyCar champion Will Power will run No. 1 in 2015 2
- NASCAR AMERICA: Assessing Tony Stewart’s return at Atlanta (VIDEO) 1
- Feelin’ free: Frustrations end for Chase-bound Kahne, IndyCar champ Power 3
- Honda preps for first simulations, expresses confidence it can match Mercedes 5
- Kenseth clinches Chase berth; Bowyer falls out of Grid with one race to go 1
- Kasey Kahne rallies in last 2 laps to win at Atlanta, makes Chase 1