Mar 1, 2013, 9:30 PM EDT
According to the Associated Press, the Boston Consulting Group has suggested that the Hulman-George family retain possession of both IndyCar and the Indianapolis Motor Speedway.
BCG was hired following the end of the 2012 IndyCar season to assess the series and the legendary race track, and to offer ideas on how to strengthen them in the years ahead. Per the AP, suggestions from the group — which the family is under no obligation to follow — range from a 15-race IndyCar schedule over 19 weeks to a three-race playoff with a season finale on the IMS road course.
Also in the report were ideas from focus groups on how IndyCar could distinguish itself from other series — particularly NASCAR, which has fallen from its lofty heights in the early to mid-2000s but still remains America’s most popular form of racing by a considerable margin.
“Focus groups suggested that marketing strategies should be geared to ‘positioning IndyCar as having the most skilled, daredevil drivers and not theatrical off-track personalities,'” the AP’s Jenna Fryer wrote. “They indicated they valued fast cars over science and engineering; winning over points challenges; suspense through lead changes over entertainment through crashes; and the diversity of track types rather than ovals.”
Fryer also wrote that BCG called IndyCar “the best pure racing motorsports league in the U.S….but the series suffers from lack of awareness.”
As for the Brickyard itself, BCG has suggested more use of the facility (only 21 of the 132 days the track was used in 2012 were for “major-revenue generating events”) and a reworking of its ticket price tiers.
Oct 20, 2014, 9:30 PM EDT
Six different teams are represented among the eight remaining Chasers, and NASCAR’s post-season is starting to resemble another familiar tournament. NASCAR AMERICA’s Kyle Petty and Jeff Burton discuss.
Oct 20, 2014, 8:32 PM EDT
Newman, one of the “Eliminator 8,” may be penalized tomorrow by NASCAR after his car was found to be too low following Sunday’s race at Talladega. Nate Ryan has more on the situation.
Oct 20, 2014, 7:15 PM EDT
Notes and numbers to keep in mind as the 8 remaining Chasers prepare to begin the Eliminator Round.
Oct 20, 2014, 6:15 PM EDT
Recapping Talladega on NASCAR AMERICA.
Oct 20, 2014, 6:01 PM EDT
A great post-season for Busch was erased by a mid-race crash on Sunday at Talladega, but crew chief Dave Rogers says there’s no point in blaming the rules of the new Chase.
Oct 20, 2014, 5:09 PM EDT
Miami Formula E circuit revealed.
Oct 20, 2014, 4:30 PM EDT
Prepare to have this track bouncing in your head all day.
Oct 20, 2014, 4:15 PM EDT
What to know heading into the next round of NASCAR’s Chase.
Oct 20, 2014, 3:50 PM EDT
They say they always do things bigger in Texas, and that phrase would perfectly describe legendary former drag racer and NASCAR team owner Raymond Beadle.
Oct 20, 2014, 3:07 PM EDT
Coby finishes 17th in the season finale at Thompson (Conn.) Speedway, but earns the 2014 series title by 22 points over race winner Ryan Preece.
Oct 20, 2014, 2:30 PM EDT
Turner on the move to PWC from IMSA.
Oct 20, 2014, 2:00 PM EDT
Beadle helped bring the “Blue Max” brand to prominence in drag racing, and guided NASCAR legend Rusty Wallace to his lone Winston Cup title.
Oct 20, 2014, 1:45 PM EDT
DTM champion will test for Toro Rosso.
Oct 20, 2014, 1:15 PM EDT
Both of Team Penske’s drivers advance to Eliminator round of Chase, which saves the ignominy of one of the winningest drivers this year going home.
Oct 20, 2014, 12:45 PM EDT
The organization says it will make a full presentation on its findings during the next World Motor Sport Council meeting in December.
Oct 20, 2014, 12:15 PM EDT
Love him or loathe him, Keselowski deserves respect for coming through in the clutch like he did on Sunday.
Oct 20, 2014, 11:45 AM EDT
After Cassill, Kvapil’s sixth leads a quartet of more surprise drivers in top-20 Sunday at Talladega.
Oct 20, 2014, 11:20 AM EDT
Ricciardo comes to the U.S. early for Supercross.
Oct 20, 2014, 11:00 AM EDT
A potential nightmare situation for Sprint Cup’s new Chase still exists, in the form of two as-yet winless drivers still battling for a title in 2014.
Oct 20, 2014, 10:00 AM EDT
Career day for Landon Cassill ends not only with his first Cup top-five, but first top-10.
Video from NASCAR America
- WATCH LIVE: NASCAR AMERICA at 7 p.m. ET recaps Talladega 0
- Remembering racing legend Raymond Beadle: ‘Once upon a time, I was the best at what I did’ 1
- Weekend wrap: Brad Keselowski rises up to Talladega challenge 0
- The irony of a winless driver winning a title in the new Chase still exists 1
- Roger Penske defends Keselowski, says other drivers “jealous” of his success 3
- What will NASCAR fans do now that their favorite drivers are eliminated from Chase? 9
- Brad Keselowski wins at Talladega on 2nd G-W-C attempt, advances in Chase 10