Mar 1, 2013, 9:30 PM EDT
According to the Associated Press, the Boston Consulting Group has suggested that the Hulman-George family retain possession of both IndyCar and the Indianapolis Motor Speedway.
BCG was hired following the end of the 2012 IndyCar season to assess the series and the legendary race track, and to offer ideas on how to strengthen them in the years ahead. Per the AP, suggestions from the group — which the family is under no obligation to follow — range from a 15-race IndyCar schedule over 19 weeks to a three-race playoff with a season finale on the IMS road course.
Also in the report were ideas from focus groups on how IndyCar could distinguish itself from other series — particularly NASCAR, which has fallen from its lofty heights in the early to mid-2000s but still remains America’s most popular form of racing by a considerable margin.
“Focus groups suggested that marketing strategies should be geared to ‘positioning IndyCar as having the most skilled, daredevil drivers and not theatrical off-track personalities,'” the AP’s Jenna Fryer wrote. “They indicated they valued fast cars over science and engineering; winning over points challenges; suspense through lead changes over entertainment through crashes; and the diversity of track types rather than ovals.”
Fryer also wrote that BCG called IndyCar “the best pure racing motorsports league in the U.S….but the series suffers from lack of awareness.”
As for the Brickyard itself, BCG has suggested more use of the facility (only 21 of the 132 days the track was used in 2012 were for “major-revenue generating events”) and a reworking of its ticket price tiers.
Jul 31, 2015, 10:24 AM EDT
Hinchcliffe’s recovery continues following his accident in practice for the Indy 500 back in May.
Jul 31, 2015, 9:30 AM EDT
Gutierrez claims his work in a reserve role at Ferrari is helping to open up some new opportunities for 2016.
Jul 31, 2015, 8:42 AM EDT
Josef Newgarden’s future will become a talking point at some stage, but it appears it will be after the season.
Jul 31, 2015, 7:26 AM EDT
Umphrey’s McGee on a GTSport Racing Porsche Cayman S? Believe it.
Jul 31, 2015, 7:00 AM EDT
TV times from Mid-Ohio this weekend.
Jul 30, 2015, 5:11 PM EDT
Discounted tickets set to go on sale this Friday in a bid to improve attendance figures.
Jul 30, 2015, 4:48 PM EDT
Derrick Walker on the prowl for whatever’s next in his long racing career.
Jul 30, 2015, 3:30 PM EDT
Despite running fifth in the standings with three races to go, Power hasn’t given up on retaining the no. 1 for 2016.
Jul 30, 2015, 2:22 PM EDT
The 2016 F1 season is set to swell to a record 21 races.
Jul 30, 2015, 12:30 PM EDT
Ericsson reflects on his first half-season with Sauber that has brought his first points in F1, but also presented some missed opportunities.
Jul 30, 2015, 12:22 PM EDT
Derrick Walker to resign from INDYCAR at year’s end.
Jul 30, 2015, 11:30 AM EDT
With seven races at Mid-Ohio Sports Car Course this weekend, it’s an important one for the entire Mazda Road to Indy.
Jul 30, 2015, 10:42 AM EDT
His recent record may suggest otherwise, but Castroneves believes he can gun for the race win this weekend.
Jul 30, 2015, 9:30 AM EDT
Both series will support the FIA World Endurance Championship at the Bahrain International Circuit in November.
Jul 30, 2015, 9:16 AM EDT
From Columbus, Ohio, No. 15, it’s the Ohio State University helmet of Graham Rahal…
Jul 30, 2015, 8:56 AM EDT
The third-to-last race of the IndyCar season is an important one for the championship battle.
Jul 29, 2015, 6:05 PM EDT
IndyCar penalizes Honda for five engines that did not “attain their life cycle.”
Jul 29, 2015, 5:10 PM EDT
Rahal is second in the points and takes his career best season to his home track of Mid-Ohio.
Jul 29, 2015, 2:37 PM EDT
Johnson will make his first start of 2015 this weekend at Mid-Ohio.
Jul 29, 2015, 1:10 PM EDT
Simon Pagenaud looking for first top-fin finish since Detroit race one.
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