Mar 1, 2013, 9:30 PM EDT
According to the Associated Press, the Boston Consulting Group has suggested that the Hulman-George family retain possession of both IndyCar and the Indianapolis Motor Speedway.
BCG was hired following the end of the 2012 IndyCar season to assess the series and the legendary race track, and to offer ideas on how to strengthen them in the years ahead. Per the AP, suggestions from the group — which the family is under no obligation to follow — range from a 15-race IndyCar schedule over 19 weeks to a three-race playoff with a season finale on the IMS road course.
Also in the report were ideas from focus groups on how IndyCar could distinguish itself from other series — particularly NASCAR, which has fallen from its lofty heights in the early to mid-2000s but still remains America’s most popular form of racing by a considerable margin.
“Focus groups suggested that marketing strategies should be geared to ‘positioning IndyCar as having the most skilled, daredevil drivers and not theatrical off-track personalities,'” the AP’s Jenna Fryer wrote. “They indicated they valued fast cars over science and engineering; winning over points challenges; suspense through lead changes over entertainment through crashes; and the diversity of track types rather than ovals.”
Fryer also wrote that BCG called IndyCar “the best pure racing motorsports league in the U.S….but the series suffers from lack of awareness.”
As for the Brickyard itself, BCG has suggested more use of the facility (only 21 of the 132 days the track was used in 2012 were for “major-revenue generating events”) and a reworking of its ticket price tiers.
May 22, 2015, 10:30 AM EDT
Watch Carb Day IndyCar and Indy Lights coverage, from the Indianapolis Motor Speedway, at 11 a.m. ET on NBCSN and NBC Sports Live Extra.
May 22, 2015, 9:08 AM EDT
Still A LOT of stuff to watch for on Carb Day for the Verizon IndyCar Series, LIVE from 11 a.m. ET on NBCSN and NBC Sports Live Extra.
May 22, 2015, 8:22 AM EDT
Carb Day at IMS: always one of the busiest days of the year.
May 21, 2015, 11:51 PM EDT
In a bizarre and truly 11th hour circumstance, Tristan Vautier appears set to replace Carlos Huertas in Sunday’s Indianapolis 500.
May 21, 2015, 5:57 PM EDT
Oriol Servia says a connecting rod was removed that might have prevented the part from piercing the tub and critically injuring driver.
May 21, 2015, 5:00 PM EDT
American driver claims his second pole position in GP2 with a mesmerising display in Monaco on Thursday.
May 21, 2015, 4:32 PM EDT
The No. 5 beyond Indy 500 could be Daly, Wilson, or A.N. Other.
May 21, 2015, 4:00 PM EDT
Daniel Abt confirmed to be remaining with his family team for season two of the Formula E series.
May 21, 2015, 3:47 PM EDT
Boston confirmed for 2016 and beyond in IndyCar.
May 21, 2015, 3:33 PM EDT
SPM takes four of the top five spots on the Indy Lights grid.
May 21, 2015, 2:30 PM EDT
The McLaren driver lends his support to the proposed changes to F1 for 2017.
May 21, 2015, 12:31 PM EDT
Given the circumstances, Ryan Briscoe feels comfortable heading into his fill-in role for James Hinchcliffe in the Indianapolis 500.
May 21, 2015, 12:00 PM EDT
Williams driver admits that he is flattered to be linked with a drive at a top team, but remains coy when asked about a possible move away for 2016.
May 21, 2015, 11:19 AM EDT
Briscoe replacement for James Hinchcliffe made official Thursday morning.
May 21, 2015, 11:00 AM EDT
Defending world champion says he never contemplated leaving Mercedes for another team.
May 21, 2015, 10:52 AM EDT
Logo and date for the 100th Indianapolis 500 is revealed.
May 21, 2015, 9:31 AM EDT
Hamilton continues his good form by posting the fastest time in FP2 before the rain falls and limits running in Monaco on Thursday.
May 21, 2015, 7:46 AM EDT
Lewis Hamilton bids to double up in the second free practice session in Monaco on Thursday.
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