Mar 1, 2013, 9:30 PM EST
According to the Associated Press, the Boston Consulting Group has suggested that the Hulman-George family retain possession of both IndyCar and the Indianapolis Motor Speedway.
BCG was hired following the end of the 2012 IndyCar season to assess the series and the legendary race track, and to offer ideas on how to strengthen them in the years ahead. Per the AP, suggestions from the group — which the family is under no obligation to follow — range from a 15-race IndyCar schedule over 19 weeks to a three-race playoff with a season finale on the IMS road course.
Also in the report were ideas from focus groups on how IndyCar could distinguish itself from other series — particularly NASCAR, which has fallen from its lofty heights in the early to mid-2000s but still remains America’s most popular form of racing by a considerable margin.
“Focus groups suggested that marketing strategies should be geared to ‘positioning IndyCar as having the most skilled, daredevil drivers and not theatrical off-track personalities,'” the AP’s Jenna Fryer wrote. “They indicated they valued fast cars over science and engineering; winning over points challenges; suspense through lead changes over entertainment through crashes; and the diversity of track types rather than ovals.”
Fryer also wrote that BCG called IndyCar “the best pure racing motorsports league in the U.S….but the series suffers from lack of awareness.”
As for the Brickyard itself, BCG has suggested more use of the facility (only 21 of the 132 days the track was used in 2012 were for “major-revenue generating events”) and a reworking of its ticket price tiers.
Mar 5, 2015, 3:00 PM EST
Filipino-Swiss driver moves from Formula Renault 3.5 for 2015.
Mar 5, 2015, 2:00 PM EST
British driver sends out an ominous statement of intent ahead of the first race of the year in Australia on March 15.
Mar 5, 2015, 1:00 PM EST
Can Massa and Bottas pick up where they left off at the end of 2014?
Mar 5, 2015, 12:07 PM EST
Team now all set to race in Australia on March 15 after passing the FIA crash tests.
Mar 5, 2015, 12:00 PM EST
Add another American to the Formula E roster for 2015 as Speed replaces Marco Andretti for the first of two home races.
Mar 5, 2015, 10:30 AM EST
Dutch driver reportedly seeking an urgent court order that would get him on the grid for the upcoming Australian Grand Prix.
Mar 5, 2015, 10:00 AM EST
Big night of F1 programming upcoming tonight on NBCSN.
Mar 5, 2015, 9:30 AM EST
With neither Hockenheim nor the Nurburgring prepared to host the race in 2015, the outlook is bleak for a German Grand Prix.
Mar 5, 2015, 9:00 AM EST
New sponsor, new number (again) for Hinchcliffe’s 2015 IndyCar campaign.
Mar 4, 2015, 5:14 PM EST
Honda hints at more about its aero kits, while tossing out two dates of note.
Mar 4, 2015, 5:00 PM EST
Look through the Pirelli World Challenge field continues with a look at GTS.
Mar 4, 2015, 3:00 PM EST
Daniel Ricciardo and Daniil Kvyat look to lead the team in the post-Vettel era.
Mar 4, 2015, 12:40 PM EST
Justin Wilson returns to Michael Shank Racing for Sebring one-off.
Mar 4, 2015, 12:09 PM EST
Manor Marussia F1 to make trip to Melbourne after all.
Mar 4, 2015, 10:15 AM EST
FIA Formula E CEO Alejandro Agag outlines goals for upcoming two U.S. races, and recaps the first four thus far.
Mar 4, 2015, 9:51 AM EST
Soft and medium the main choice for Pirelli in three of first four Grands Prix.
Mar 4, 2015, 8:14 AM EST
Raffaele Marciello set for Malaysia FP1 appearance at Sauber.
Mar 3, 2015, 7:00 PM EST
One to two sentence bullet point rundown on the PWC GT, GTA, GT Cup field heading into COTA and the 2015 season.
Mar 3, 2015, 4:45 PM EST
Pippa’s Pink Posse to feature prominently in Komen Race for the Cure, for Central Indiana Affiliate.
Mar 3, 2015, 4:00 PM EST
It’s the race to repeat in 2015, but will it be Lewis Hamilton or Nico Rosberg who takes the title?
- Manor passes final crash tests ahead of Australian GP 1
- WATCH: Mercedes F1: Road to Repeat at 8 p.m. ET highlights F1 block on NBCSN 0
- Manor Marussia F1 confirms trip to Melbourne 3
- Agag: Formula E off to “incredible start” heading into U.S. swing 2
- Fernando Alonso ruled out of Australian Grand Prix 3
- Mercedes F1: Race to Repeat: Teaser clips and preview (VIDEO) 0
- F1, IndyCar seasons finally premiere in 2015’s version of March madness 1