Mar 1, 2013, 9:30 PM EST
According to the Associated Press, the Boston Consulting Group has suggested that the Hulman-George family retain possession of both IndyCar and the Indianapolis Motor Speedway.
BCG was hired following the end of the 2012 IndyCar season to assess the series and the legendary race track, and to offer ideas on how to strengthen them in the years ahead. Per the AP, suggestions from the group — which the family is under no obligation to follow — range from a 15-race IndyCar schedule over 19 weeks to a three-race playoff with a season finale on the IMS road course.
Also in the report were ideas from focus groups on how IndyCar could distinguish itself from other series — particularly NASCAR, which has fallen from its lofty heights in the early to mid-2000s but still remains America’s most popular form of racing by a considerable margin.
“Focus groups suggested that marketing strategies should be geared to ‘positioning IndyCar as having the most skilled, daredevil drivers and not theatrical off-track personalities,'” the AP’s Jenna Fryer wrote. “They indicated they valued fast cars over science and engineering; winning over points challenges; suspense through lead changes over entertainment through crashes; and the diversity of track types rather than ovals.”
Fryer also wrote that BCG called IndyCar “the best pure racing motorsports league in the U.S….but the series suffers from lack of awareness.”
As for the Brickyard itself, BCG has suggested more use of the facility (only 21 of the 132 days the track was used in 2012 were for “major-revenue generating events”) and a reworking of its ticket price tiers.
Jan 30, 2015, 7:00 PM EST
The son of NASCAR’s first African-American winner of a premier series race talks with NASCAR AMERICA’s Marty Snider about his father’s accomplishments.
Jan 30, 2015, 6:30 PM EST
CLICK HERE for stream links to tonight’s NBCSN coverage of the NASCAR Hall of Fame’s Class of 2015 Induction Ceremony in Charlotte, N.C.
Jan 30, 2015, 6:15 PM EST
Petty, a member of the NASCAR Hall of Fame’s inaugural class of inductees, speaks with NASCAR AMERICA’s Kelli Stavast before tonight’s Class of 2015 ceremonies.
Jan 30, 2015, 6:00 PM EST
Brasilia cancellation provides the latest chapter in the roller coaster ride that has been IndyCar’s international dalliance.
Jan 30, 2015, 4:05 PM EST
Alex Bowman joins Tommy Baldwin Racing for the 2015 season, replacing Michael Annett, who left for a ride at Scott Motorsports.
Jan 30, 2015, 4:00 PM EST
Coming up today: Live interviews and red carpet arrivals for tonight’s NASCAR Hall of Fame induction ceremony; a closer look at the careers of all five inductees; Gridiron Challenge preview.
Jan 30, 2015, 3:30 PM EST
2015 will be the first year that Hulkenberg has raced in F1 for two straight years with the same team.
Jan 30, 2015, 3:18 PM EST
Luca Filippi gets the opportunity several coveted, and will now have the chance to seize.
Jan 30, 2015, 2:30 PM EST
He is widely touted as being one of the brightest talents on the cusp of F1, but 2015 will be a big year for Raffaele Marciello.
Jan 30, 2015, 1:45 PM EST
With Sauber, the Swede hopes he can continue to develop and make up for a difficult rookie year with Caterham.
Jan 30, 2015, 1:15 PM EST
Marco Andretti set for a new number while Andretti Autosport continues to sort out the rest of its IndyCar lineup.
Jan 30, 2015, 12:30 PM EST
After boldly stating in 1999 that “all that can be achieved has been achieved”, Toyota will return to the WRC upon the next regulation change.
Jan 30, 2015, 12:00 PM EST
A full download of all posts from NASCAR Media Tour on NBCSports.com.
Jan 30, 2015, 11:30 AM EST
Australian driver does not feel under any added pressure in 2015 despite appearing to be the new team leader.
Jan 30, 2015, 11:15 AM EST
First video from Gridiron Challenge now up, in advance of the full event set to air tonight at 10 p.m. ET on NBCSN.
Jan 30, 2015, 10:51 AM EST
The No. 10 WTR Corvette DP reclassified to last in P after drive-time violation at Rolex 24 at Daytona.
Jan 30, 2015, 10:45 AM EST
After a miserable 2014, Raikkonen hopes that the new season and a new car will bring better fortunes for Ferrari.
Jan 30, 2015, 9:45 AM EST
Italian Luca Filippi will get the nod to drive the No. 20 Fuzzy’s Vodka Chevrolet alongside Ed Carpenter this season.
Jan 30, 2015, 9:40 AM EST
Four-time world champion is not expecting immediate success at Maranello.
Jan 30, 2015, 9:30 AM EST
Big day of coverage for NASCAR on NBC today, with 6.5 hours of coverage slated.
- WATCH LIVE: NASCAR Hall of Fame special and induction ceremony at 7 p.m. ET 0
- NASCAR Media Tour Content Recap: All posts, one place 0
- Gridiron Challenge: NASCAR drivers take football stars for a spin (VIDEO) 0
- Hall of Fame Induction Ceremony headlines 6.5 hours of NASCAR on NBCSN 0
- Ferrari reveals SF15-T for 2015 Formula 1 season 4
- Sauber aims to beat the blues of 2014 with C34’s launch 1
- Track executive arrested, charged with lewdness with 19-year-old 0