Mar 1, 2013, 9:30 PM EDT
According to the Associated Press, the Boston Consulting Group has suggested that the Hulman-George family retain possession of both IndyCar and the Indianapolis Motor Speedway.
BCG was hired following the end of the 2012 IndyCar season to assess the series and the legendary race track, and to offer ideas on how to strengthen them in the years ahead. Per the AP, suggestions from the group — which the family is under no obligation to follow — range from a 15-race IndyCar schedule over 19 weeks to a three-race playoff with a season finale on the IMS road course.
Also in the report were ideas from focus groups on how IndyCar could distinguish itself from other series — particularly NASCAR, which has fallen from its lofty heights in the early to mid-2000s but still remains America’s most popular form of racing by a considerable margin.
“Focus groups suggested that marketing strategies should be geared to ‘positioning IndyCar as having the most skilled, daredevil drivers and not theatrical off-track personalities,'” the AP’s Jenna Fryer wrote. “They indicated they valued fast cars over science and engineering; winning over points challenges; suspense through lead changes over entertainment through crashes; and the diversity of track types rather than ovals.”
Fryer also wrote that BCG called IndyCar “the best pure racing motorsports league in the U.S….but the series suffers from lack of awareness.”
As for the Brickyard itself, BCG has suggested more use of the facility (only 21 of the 132 days the track was used in 2012 were for “major-revenue generating events”) and a reworking of its ticket price tiers.
Oct 2, 2014, 12:05 AM EDT
Graham Rahal ends P19 after a tough season, but he was better than the stats would indicate.
Oct 1, 2014, 11:59 PM EDT
Roberto Merhi and Will Stevens to run in FP1 at Suzuka.
Oct 1, 2014, 11:35 PM EDT
Results and statistics don’t tell the tale for Takuma Sato’s hard-luck 2014 IndyCar season.
Oct 1, 2014, 10:57 PM EDT
Jack Hawksworth overachieved in his first Verizon IndyCar Series season.
Oct 1, 2014, 7:00 PM EDT
Carl Edwards and Kasey Kahne check in on the Contender round of the new Chase format.
Oct 1, 2014, 6:00 PM EDT
Jimmie Johnson not a fan of the “under the radar” terminology.
Oct 1, 2014, 5:15 PM EDT
A P2 penalty issued to No. 20 NASCAR Truck team upheld after appeal.
Oct 1, 2014, 4:30 PM EDT
Bailiffs seize goods at Leafield, but Caterham issues a statement saying that it is business as usual.
Oct 1, 2014, 3:17 PM EDT
Wednesday’s edition of NASCAR America goes in-depth with all 12 drivers in Round 2 of the Chase for the Sprint Cup, also known as the Contenders Round.
Report: Australian-owned team, driver and sponsor to debut in NASCAR Camping World Truck Series in 2015
Oct 1, 2014, 2:10 PM EDT
While Marcos Ambrose is returning to his native Australia after this season, a new Australian-owned team is set to make its debut in the NASCAR Camping World Truck Series next season, complete with an Australian-born driver and Aussie primary sponsor.
Oct 1, 2014, 1:53 PM EDT
Bill Elliott figured real estate would be a good investment many years ago, and did that belief ever pay off for the soon-to-be NASCAR Hall of Famer.
Oct 1, 2014, 1:28 PM EDT
Kawasaki officially announced that reigning supercross champion Ryan Villopoto will head to Europe next year to race the MXGP series. Davi Millsaps and Wil Hahn will replace him on the American Monster Energy Kawasaki team.
Oct 1, 2014, 1:08 PM EDT
He’s reached the fourth round of Dancing With The Stars, but will NASCAR’s Michael Waltrip and partner Emma Slater make it to the fifth round?
Oct 1, 2014, 11:15 AM EDT
Jeff Gordon is now just three top-10 finishes away from tying Mark Martin for second most top-10s in a career. And in an ironic twist, Gordon is still seeking his first pole at this Sunday’s race venue, Kansas Motor Speedway.
Oct 1, 2014, 10:33 AM EDT
More details revealed ahead of Honda’s return to F1 in 2015 with McLaren.
Oct 1, 2014, 10:25 AM EDT
Clint Bowyer’s officially a father.
Oct 1, 2014, 10:16 AM EDT
Veteran NASCAR crew chief Mike Ford has joined Athenian Motorsports, the Nationwide Series team announced Wednesday.
Oct 1, 2014, 9:59 AM EDT
Sauber confirms that her testing programme has been scrapped due to “financial reasons”.
Sep 30, 2014, 8:00 PM EDT
“Driver 88″ discusses his performance issues in the Challenger Round with NASCAR AMERICA’s Rick Allen.
Sep 30, 2014, 7:00 PM EDT
How do you prepare for two races and then a free-for-all at Talladega? Rick Allen and Kyle Petty of NASCAR AMERICA discuss.
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