Mar 1, 2013, 9:30 PM EDT
According to the Associated Press, the Boston Consulting Group has suggested that the Hulman-George family retain possession of both IndyCar and the Indianapolis Motor Speedway.
BCG was hired following the end of the 2012 IndyCar season to assess the series and the legendary race track, and to offer ideas on how to strengthen them in the years ahead. Per the AP, suggestions from the group — which the family is under no obligation to follow — range from a 15-race IndyCar schedule over 19 weeks to a three-race playoff with a season finale on the IMS road course.
Also in the report were ideas from focus groups on how IndyCar could distinguish itself from other series — particularly NASCAR, which has fallen from its lofty heights in the early to mid-2000s but still remains America’s most popular form of racing by a considerable margin.
“Focus groups suggested that marketing strategies should be geared to ‘positioning IndyCar as having the most skilled, daredevil drivers and not theatrical off-track personalities,'” the AP’s Jenna Fryer wrote. “They indicated they valued fast cars over science and engineering; winning over points challenges; suspense through lead changes over entertainment through crashes; and the diversity of track types rather than ovals.”
Fryer also wrote that BCG called IndyCar “the best pure racing motorsports league in the U.S….but the series suffers from lack of awareness.”
As for the Brickyard itself, BCG has suggested more use of the facility (only 21 of the 132 days the track was used in 2012 were for “major-revenue generating events”) and a reworking of its ticket price tiers.
Jul 30, 2014, 5:00 PM EDT
Nelson Piquet Jr. shows Kristen Kenney how to wakeboard, on the day after Piquet bagged a podium finish in Red Bull Global Rallycross at Charlotte.
Jul 30, 2014, 4:45 PM EDT
Coming up today: Full coverage of Brickyard penalties against Joe Gibbs Racing, including reaction from driver Denny Hamlin; interview with Eldora Truck Series winner Darrell “Bubba” Wallace Jr.
Jul 30, 2014, 4:30 PM EDT
Next year, Ives will have deal with an amount of fan and media attention that dwarfs anything he’s ever encountered in the sport.
Jul 30, 2014, 4:06 PM EDT
The livery notes going into this weekend’s Honda Indy 200 at Toronto.
Jul 30, 2014, 2:39 PM EDT
Ives currently serves as crew chief for Nationwide Series points leader Chase Elliott and also worked as a race engineer for Jimmie Johnson during his run of five Sprint Cup titles from 2006-2010.
Jul 30, 2014, 1:14 PM EDT
In addition to talking about the meaning of Sunday’s win at Indy, Alan Gustafson touches on the penalties against fellow crew chief Darian Grubb and Joe Gibbs Racing.
Jul 30, 2014, 12:00 PM EDT
Pair of Blue Jackets players to give the command for Honda Indy 200 this weekend.
Jul 30, 2014, 11:00 AM EDT
Perhaps you haven’t noticed the uptick in form of Ryan Briscoe and the NTT Data Chip Ganassi Racing team over the last couple months. Here’s a recap…
Jul 30, 2014, 10:00 AM EDT
Seven races on tap for Indy Lights (2), Pro Mazda (2) and USF2000 (3) in critical Mid-Ohio weekend.
Jul 30, 2014, 9:00 AM EDT
Insights and observations from NBCSN’s Townsend Bell after the pair of Toronto races, heading into Mid-Ohio.
Jul 29, 2014, 7:30 PM EDT
The impact of the Jeff Gordon Era; a family affair at Indy for the Dillons; thoughts on the Homestead tire test in August.
Jul 29, 2014, 6:34 PM EDT
Carl Edwards, Jack Roush and crew chief Bob Osborne were severely penalized for a missing oil tank container lid after Edwards’ win at Las Vegas six years ago.
Jul 29, 2014, 5:41 PM EDT
No. 11 crew chief Darian Grubb suspended for six races, fined $125,000; No. 11 car chief Wesley Sherrill suspended for six races; Denny Hamlin loses 75 championship points, but still in position to make the Chase.
Jul 29, 2014, 5:30 PM EDT
A look back at Ganassi’s half-decade of dominance at the old-school road course in the Ohio countryside.
Jul 29, 2014, 4:45 PM EDT
Coming up today: The Top 5 wins of Jeff Gordon’s career; “Scan All 43″ for the Brickyard 400; reaction to Ty Dillon’s Nationwide win at Indianapolis.
Jul 29, 2014, 3:30 PM EDT
Richard Petty and David Pearson were joined on Sunday by Jeff Gordon as the only Sprint Cup drivers to win at least 90 races at NASCAR’s top level.
Jul 29, 2014, 3:00 PM EDT
Between a few days in Texas and auctioning off her race worn Indianapolis 500 helmet, it’s been a busy couple of weeks for Pippa Mann and the Susan G. Komen organization.
Jul 29, 2014, 2:31 PM EDT
Chase-eligible teams will have to send a driver not qualified for the post-season to an Aug. 26 tire test at Homestead-Miami Speedway.
Jul 29, 2014, 2:00 PM EDT
IndyCar heads to Mid-Ohio this week. Here’s how telemetry readings from the track looked 20 years ago.
Jul 29, 2014, 1:30 PM EDT
After a group of laid-off employees from Caterham announced their intent to pursue legal action against the team’s new owners, Caterham has said they’ll push for a lawsuit against the ex-employees over “gross misrepresentation of the facts.”
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