Mar 1, 2013, 9:30 PM EDT
According to the Associated Press, the Boston Consulting Group has suggested that the Hulman-George family retain possession of both IndyCar and the Indianapolis Motor Speedway.
BCG was hired following the end of the 2012 IndyCar season to assess the series and the legendary race track, and to offer ideas on how to strengthen them in the years ahead. Per the AP, suggestions from the group — which the family is under no obligation to follow — range from a 15-race IndyCar schedule over 19 weeks to a three-race playoff with a season finale on the IMS road course.
Also in the report were ideas from focus groups on how IndyCar could distinguish itself from other series — particularly NASCAR, which has fallen from its lofty heights in the early to mid-2000s but still remains America’s most popular form of racing by a considerable margin.
“Focus groups suggested that marketing strategies should be geared to ‘positioning IndyCar as having the most skilled, daredevil drivers and not theatrical off-track personalities,'” the AP’s Jenna Fryer wrote. “They indicated they valued fast cars over science and engineering; winning over points challenges; suspense through lead changes over entertainment through crashes; and the diversity of track types rather than ovals.”
Fryer also wrote that BCG called IndyCar “the best pure racing motorsports league in the U.S….but the series suffers from lack of awareness.”
As for the Brickyard itself, BCG has suggested more use of the facility (only 21 of the 132 days the track was used in 2012 were for “major-revenue generating events”) and a reworking of its ticket price tiers.
Sep 16, 2014, 10:00 PM EDT
Lajoie will run his first Cup race at New Hampshire, while Justin Boston will drive for Joe Gibbs Racing at Kentucky and Dover in the Nationwide Series.
Sep 16, 2014, 9:00 PM EDT
Will experience or hunger help him capture his 2nd Sprint Cup title? The NASCAR AMERICA gang debates the topic.
Sep 16, 2014, 8:00 PM EDT
NBC Sports legal analyst Jack Furlong breaks down what could happen now that a grand jury will decide whether Stewart will face charges for his involvement in the accident that killed sprint car racer Kevin Ward Jr.
Sep 16, 2014, 7:00 PM EDT
The nine-turn Port of Los Angeles circuit will feature the longest joker of the 2014 GRC season.
Sep 16, 2014, 6:00 PM EDT
Teams now know what radio messages can and cannot be made heading into this weekend’s Singapore Grand Prix.
Sep 16, 2014, 4:45 PM EDT
Also coming up today: What’s more important in winning a Sprint Cup title: Experience or Drive?; rookie phenom Kyle Larson on dealing with the hype; NASCAR pioneer Wendell Scott to be honored next month.
Sep 16, 2014, 4:00 PM EDT
The Russian driver will continue his rehab work in Indy after sustaining multiple injuries in a practice crash on Aug. 29 at Auto Club Speedway.
Sep 16, 2014, 3:00 PM EDT
The three-time NASCAR champion responds that he intends to “continue to provide my full cooperation.”
Sep 16, 2014, 2:45 PM EDT
OAK Racing to return to FIA WEC for three of last four races.
Sep 16, 2014, 2:30 PM EDT
Sprint Cup driver David Ragan and Camping World Truck Series driver Darrell Wallace Jr. will sport special paint schemes honoring Scott during the Martinsville Chase weekend in October.
Sep 16, 2014, 2:00 PM EDT
Videos from the Pirelli World Challenge championship celebration highlight 25 years, and the 25th year (2014) of the championship.
Sep 16, 2014, 1:30 PM EDT
All the notes and numbers to keep in mind as NASCAR enters the second race of the Chase’s Challenger Round.
Sep 16, 2014, 1:00 PM EDT
Reports from Australia peg the season-opening race having posted an A$60 million loss in 2014.
Sep 16, 2014, 12:25 PM EDT
CFH Racing reveals logo and will reveal a part of its 2015 Verizon IndyCar Series program on Wednesday.
Sep 16, 2014, 12:00 PM EDT
Corvette Racing and Corvette DP teams look for Austin win encore this weekend.
Sep 16, 2014, 11:15 AM EDT
Expect the 100 kg fuel limit to enter the equation this weekend, says Renault’s head of track operations.
Sep 16, 2014, 10:28 AM EDT
Sergio Perez looks to go 4-4 in Singapore scores.
Sep 16, 2014, 9:52 AM EDT
Michael Waltrip and partner Emma Slater look to avoid being eliminated after first dance effort on DWTS.
Sep 15, 2014, 10:54 PM EDT
Tony Stewart is expected to learn later this week if he will not face charges or may be indicted in last month’s Kevin Ward Jr. tragedy. A noted attorney with extensive experience in death and catastrophic injury cases explained to MST the legal process in Stewart’s case.
Sep 15, 2014, 9:36 PM EDT
In his first-ever race in the Chase for the Sprint Cup, Aric Almirola suffered a blown engine at Chicagoland Speedway for the first time in his three-year career.
Video from NASCAR America
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