Mar 1, 2013, 9:30 PM EDT
According to the Associated Press, the Boston Consulting Group has suggested that the Hulman-George family retain possession of both IndyCar and the Indianapolis Motor Speedway.
BCG was hired following the end of the 2012 IndyCar season to assess the series and the legendary race track, and to offer ideas on how to strengthen them in the years ahead. Per the AP, suggestions from the group — which the family is under no obligation to follow — range from a 15-race IndyCar schedule over 19 weeks to a three-race playoff with a season finale on the IMS road course.
Also in the report were ideas from focus groups on how IndyCar could distinguish itself from other series — particularly NASCAR, which has fallen from its lofty heights in the early to mid-2000s but still remains America’s most popular form of racing by a considerable margin.
“Focus groups suggested that marketing strategies should be geared to ‘positioning IndyCar as having the most skilled, daredevil drivers and not theatrical off-track personalities,'” the AP’s Jenna Fryer wrote. “They indicated they valued fast cars over science and engineering; winning over points challenges; suspense through lead changes over entertainment through crashes; and the diversity of track types rather than ovals.”
Fryer also wrote that BCG called IndyCar “the best pure racing motorsports league in the U.S….but the series suffers from lack of awareness.”
As for the Brickyard itself, BCG has suggested more use of the facility (only 21 of the 132 days the track was used in 2012 were for “major-revenue generating events”) and a reworking of its ticket price tiers.
Mar 28, 2015, 5:24 PM EDT
Power on pole as Team Penske goes 1-2-3-4 in St. Petersburg qualifying.
Mar 28, 2015, 3:25 PM EDT
Indy Lights’ new era kicks off at St. Petersburg with a new driver and team on top in the series’ new car.
Mar 28, 2015, 1:27 PM EDT
More Will Power on top of IndyCar practice at St. Petersburg.
Mar 28, 2015, 1:01 PM EDT
Franck Montagny receives two-year ban from FIA’s Anti-Doping Disciplinary Committee.
Mar 28, 2015, 1:00 PM EDT
Swedish driver reaches both Q2 and Q3 for the first time in his F1 career, and will start tomorrow’s race from ninth place on the grid.
Mar 28, 2015, 12:00 PM EDT
Ricciardo and Kvyat both get inside the top five thanks to the rain in Q3 in Malaysia, but Massa and Bottas struggle.
Mar 28, 2015, 11:30 AM EDT
Monaco’s circuit for the FIA Formula E Championship is revealed.
Mar 28, 2015, 10:28 AM EDT
Incident involving Jann Mardenborough’s Nissan GT-R claims the life of one spectator at the Nordschleife.
Mar 28, 2015, 10:00 AM EDT
Dutch youngster scores the best F1 qualifying result for a teenager in 54 years on Saturday in Malaysia.
Mar 28, 2015, 9:15 AM EDT
Spanish driver will make his second debut for McLaren from 18th position on the grid tomorrow.
Mar 28, 2015, 8:30 AM EDT
British driver explains the challenge of judging your qualifying lap in the wet after securing pole position in Malaysia on Saturday.
Mar 28, 2015, 7:49 AM EDT
Merhi and Stevens miss the 107% time required to qualify in Malaysia, but are granted dispensation by the FIA stewards.
Vettel hoping for more rain on Sunday after scoring Ferrari’s first front-row start in two years (VIDEO)
Mar 28, 2015, 7:30 AM EDT
Felipe Massa was the last driver to start on the front row of the grid for Ferrari, lining up second for the 2013 Malaysian Grand Prix.
Mar 28, 2015, 7:10 AM EDT
German driver cannot improve with his final lap in Q3, leaving him third on the grid behind Lewis Hamilton and Sebastian Vettel.
Mar 28, 2015, 4:45 AM EDT
Could a thunderstorm rain on Mercedes parade? Join us for qualifying from 5a ET today.
Mar 28, 2015, 3:06 AM EDT
German driver edges out Mercedes teammate Lewis Hamilton in final practice at Sepang.
Mar 28, 2015, 1:30 AM EDT
FP3 for the Malaysian Grand Prix rolls off at 2 a.m. ET on NBC Sports Live Extra.
Mar 27, 2015, 7:08 PM EDT
Rain washed out Friday’s first two rounds of qualifying for this weekend’s 6th annual NHRA Four-Wide Nationals at zMAX Dragway in Concord, N.C.
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