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Does IndyCar need a juicy rivalry?

Mar 22, 2013, 10:30 PM EDT

Sonoma Pack - IndyCar AP

We all love rivalries — Cowboys vs. Redskins, Celtics vs. Lakers, Yankees vs. Red Sox, etc. — and IZOD IndyCar Series fans would appreciate a legitimate one in their sport as well. But does such a thing exist for them right now?

As NASCAR can tell you, controversy sells. And while IndyCar maintains a loyal following for its action-packed races, it would appear to be lacking in the drama department.

Now, there have been incidents in recent years that have drawn attention. Perhaps the one that comes off the top of most race fans’ heads is Will Power’s double-bird salute to Race Control at New Hampshire Motor Speedway in 2011, a gesture that made sure the series’ one-and-done return to New England would always be remembered.

But those incidents never really evolved into something bigger. They happened, then came the initial attention that eventually died off, and then everyone involved kind of moved on. So does IndyCar need more “black hats” to create feuds that can yield longer-lasting buzz?

Perhaps. But here’s the question: How many in the paddock would relish being the bad guy?

“That’s the thing, it doesn’t sit well on just anybody’s shoulders,” Dario Franchitti told the Associated Press’ Jenna Fryer on Thursday. “[Paul Tracy] loved being the villain. I’ve been portrayed as the villain for some things I’ve done in races, but it’s not something I’m particularly comfortable with. Some guys love it, but it just doesn’t sit well with me.”

Graham Rahal, who got in a short feud with Marco Andretti after the two crashed last year at Long Beach, thinks that the sport’s management has an influence on why rivalries haven’t quite taken root within IndyCar — and that they could do their part to change that.

“Drama is part of it, but our sport in many ways tries to be too clean,” Rahal said to the AP. “Not from the driver side, but from [management and race control], because anytime you did anything, even if it was small, it was a penalty. We need to let some of that go.

“I don’t want it to get dangerous, but if we want to build drama for the sport, then they need to help.”

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