Skip to content

‘Hinch 2.0′ emerges from Danica Patrick’s GoDaddy shadow

Mar 24, 2013, 6:00 PM EDT

This video is no longer available. Click here to watch more NBC Sports videos!

Two years ago, James Hinchcliffe launched what he called “Hinchtown 2.0” – a renovated, updated and improved web profile of his fictional town, where he serves as self-appointed Mayor.

On Sunday in St. Petersburg, driver version “Hinch 2.0” was unveiled to the general public. A revised, renewed, and re-dedicated Canadian enters his third full IndyCar season, second with Andretti Autosport and second non-consecutive year with engineer Craig Hampson made a pass for the lead and held off three-time St. Pete winner Helio Castroneves for the victory.

“Craig told me I needed better restarts, to be more aggressive, and save fuel when we need to,” Hinchcliffe said. “We had to minimize the mistakes. The team is good, the car is good, the engineers are good. We proved last year the team is capable of winning. It’s down to me on any given Sunday to minimize mistakes.”

He did just that, to open his 2013 account on top. The win was particularly satisfying given his frustrating and challenging second half of 2012. After seven top-six finishes in the first eight races of 2012, Hinchcliffe had only one finish better than 12th in the final seven rounds (a fifth at Mid-Ohio).

“To come here 12 months later, especially when you think how our season ended, it was not a good end to our season,” he admitted. “Fontana was just the worst, longest day of my life. It was so demoralizing going into the longest off-season in history with such a poor record finishing the season.

“But we’ve got such a good group of guys on that car. It’s all the same crew we had last year. These guys worked so hard. Chevy did such a good job over the winter to come here and grab that first win for those guys as much as GoDaddy, it’s really cool.”

The win is the first for sponsor GoDaddy in IndyCar, a big deal given its history with prior IndyCar and current NASCAR driver Danica Patrick. Hinchcliffe said that perhaps this result can remove him from her shadows.

“Certainly following Danica was a big ask,” he said. “I guess we put a lot of effort into making sure it wasn’t the guy driving Danica’s car. We really wanted to make it our own by playing off her last year, doing like the “Hinch for Homepage,” and things like that. It was, ‘You’re the guy driving Danica’s car.’ Hopefully when we get to the races this year, it will be, ‘That’s Hinch’s car.’”

This video is no longer available. Click here to watch more NBC Sports videos!
Latest Posts
  1. WATCH: MAVTV 500 replay and INDYCAR championship celebration tonight, starting 8 p.m. ET

    Sep 2, 2014, 7:30 PM EDT

    MAVTV 500 Ð Day 1 Getty Images

    The Fontana race replay and championship celebration air tonight on NBCSN from 8 p.m. ET through 11:30 p.m. ET.

  2. NASCAR AMERICA: Who can challenge Hendrick, Penske drivers in Chase? (VIDEO)

    Sep 2, 2014, 7:03 PM EDT

    Irwin Tools Night Race - Qualifying Getty Images

    NASCAR AMERICA’s Kyle Petty and Parker Kligerman have their ideas on who can beat out NASCAR’s two strongest teams for a championship.

  3. NASCAR AMERICA: Kahne looking ahead to the Chase (VIDEO)

    Sep 2, 2014, 6:34 PM EDT

    Oral-B USA 500 Getty Images

    The newest Chase-bound driver chats with NBCSN’s Marty Snider about his win on Sunday at Atlanta Motor Speedway.

  4. Everything you need to know for Saturday’s Federated Auto Parts 400 at Richmond

    Sep 2, 2014, 6:00 PM EDT

    Jeff Gordon AP

    400 miles. 2 Chase Grid spots. It all comes down to Saturday night.

  5. WATCH LIVE: NASCAR AMERICA talks with Atlanta winner Kahne at 5 p.m. ET

    Sep 2, 2014, 4:45 PM EDT

    (Photo: Sarah Glenn/Getty Images) Getty Images

    Coming up today: Beating the Hendrick/Penske bloc; Atlanta edition of “Scan All 43″; Kyle Busch’s continued struggles; the career of crew chief Jimmy Fennig.

  6. American driver Conor Daly loses GP2 ride with Venezuela GP Lazarus

    Sep 2, 2014, 4:00 PM EDT

    © GP2 Media © GP2 Media

    Daly confirms the tough news on his Twitter page, citing a “lack of funding” as the cause for his dropping.

  7. NASCAR: Turner Scott shuts down No. 30 team in Truck Series

    Sep 2, 2014, 3:15 PM EDT

    Pocono Mountains 150 - Practice Getty Images

    Ron Hornaday Jr. is out of a ride and 18 employees are out of a job.

  8. Fernando Alonso denies rumors of leaving Ferrari

    Sep 2, 2014, 2:45 PM EDT

    F1 Grand Prix of Belgium - Practice Getty Images

    Alonso to Britain’s Sky Sports: “I want to win here and finish the job that we started some years ago, and we will see what the future [holds]“

  9. MRTI: Hargrove (Porsche GT3 Canada) and Burkett (Atlantic) capture other titles

    Sep 2, 2014, 2:15 PM EDT

    Green, Hargrove, Pigot. Photo: IMSA Green, Hargrove, Pigot. Photo: IMSA

    Mazda Road to Indy regulars Scott Hargrove and Daniel Burkett secure titles in Porsche GT3 Canada and Atlantic, respectively.

  10. Caterham GP2 team brings in Red Bull Junior Pierre Gasly for rest of 2014

    Sep 2, 2014, 1:45 PM EDT

    Photo via @RedBullMotors Photo via @RedBullMotors

    Pierre Gasly, a Red Bull Junior, will join Caterham’s GP2 team for the rest of 2014.

  11. Your Chase clinch scenarios for Saturday’s regular season finale

    Sep 2, 2014, 1:30 PM EDT

    Irwin Tools Night Race - Practice Getty Images

    Ryan Newman is the only Chase hopeful that controls his destiny going into Saturday’s Federated Auto Parts 400.

  12. Mikhail Aleshin updates social media for first time since Fontana accident

    Sep 2, 2014, 1:03 PM EDT

    AleshinSunIMS Getty Images

    Mikhail Aleshin updates his social media pages for first time since scary Fontana accident on Friday night.

  13. Gene Haas’ F1 team changes team name, launches new pages

    Sep 2, 2014, 12:17 PM EDT

    Gene Haas Formula One Press Conference Getty Images

    What was Haas Formula is now Haas F1 Team as part of a new brand rollout.

  14. United Fiber & Data announces IndyCar return; capacity, driver TBD

    Sep 2, 2014, 11:00 AM EDT

    Photo: INDYCAR Photo: INDYCAR

    United Fiber & Data looks set to return to IndyCar for 2015 and the foreseeable future.

  15. Cindric proposes IndyCar champion Will Power will run No. 1 in 2015

    Sep 2, 2014, 10:00 AM EDT

    WillNumber AP

    Team Penske president Tim Cindric all but confirms Will Power will run the No. 1 in 2015.

  16. MAVTV announces two-year IndyCar extension at Fontana; date TBD

    Sep 2, 2014, 9:00 AM EDT

    MAVTV 500 Getty Images

    MAVTV announces IndyCar’s return to Fontana for two more years through 2016, although official confirmation from the sanctioning body and a date remains to be revealed.

  17. NASCAR AMERICA: Kahne’s in Chase, but knows he and No. 5 team must improve (VIDEO)

    Sep 1, 2014, 8:00 PM EDT

    Oral-B USA 500 Getty Images

    Kahne to NBCSN contributor Nate Ryan: “We need to build off of this…As a team, we need to be stronger together.”

  18. NASCAR AMERICA: Assessing Tony Stewart’s return at Atlanta (VIDEO)

    Sep 1, 2014, 7:30 PM EDT

    Oral-B USA 500 Getty Images

    NASCAR AMERICA’S Kyle Petty and Parker Kligerman believe that the three-time Sprint Cup champion handled himself well throughout a difficult weekend.

  19. F1: Sochi grandstand to be named for Toro Rosso rookie Kvyat

    Sep 1, 2014, 7:00 PM EDT

    F1 Grand Prix of Hungary - Qualifying Getty Images

    Organizers of the Russian Grand Prix appear to be getting behind their countryman as F1’s first visit to Sochi draws closer.

  20. NHRA: Four first-time U.S. Nationals winners crowned in Indianapolis

    Sep 1, 2014, 6:35 PM EDT

    DeJoriaWin AP

    Richie Crampton, Alexis DeJoria, Shane Gray and Eddie Krawiec captured U.S. Nationals wins on Monday.

Video from NASCAR America

Tony Stewart does well in return
Top 10 NASCAR Driver Searches
  1. K. Harvick (2194)
  2. J. Gordon (1982)
  3. T. Stewart (1645)
  4. M. Kenseth (1259)
  5. J. Logano (1216)