Skip to content

‘Hinch 2.0′ emerges from Danica Patrick’s GoDaddy shadow

Mar 24, 2013, 6:00 PM EST

This video is no longer available. Click here to watch more NBC Sports videos!

Two years ago, James Hinchcliffe launched what he called “Hinchtown 2.0” – a renovated, updated and improved web profile of his fictional town, where he serves as self-appointed Mayor.

On Sunday in St. Petersburg, driver version “Hinch 2.0” was unveiled to the general public. A revised, renewed, and re-dedicated Canadian enters his third full IndyCar season, second with Andretti Autosport and second non-consecutive year with engineer Craig Hampson made a pass for the lead and held off three-time St. Pete winner Helio Castroneves for the victory.

“Craig told me I needed better restarts, to be more aggressive, and save fuel when we need to,” Hinchcliffe said. “We had to minimize the mistakes. The team is good, the car is good, the engineers are good. We proved last year the team is capable of winning. It’s down to me on any given Sunday to minimize mistakes.”

He did just that, to open his 2013 account on top. The win was particularly satisfying given his frustrating and challenging second half of 2012. After seven top-six finishes in the first eight races of 2012, Hinchcliffe had only one finish better than 12th in the final seven rounds (a fifth at Mid-Ohio).

“To come here 12 months later, especially when you think how our season ended, it was not a good end to our season,” he admitted. “Fontana was just the worst, longest day of my life. It was so demoralizing going into the longest off-season in history with such a poor record finishing the season.

“But we’ve got such a good group of guys on that car. It’s all the same crew we had last year. These guys worked so hard. Chevy did such a good job over the winter to come here and grab that first win for those guys as much as GoDaddy, it’s really cool.”

The win is the first for sponsor GoDaddy in IndyCar, a big deal given its history with prior IndyCar and current NASCAR driver Danica Patrick. Hinchcliffe said that perhaps this result can remove him from her shadows.

“Certainly following Danica was a big ask,” he said. “I guess we put a lot of effort into making sure it wasn’t the guy driving Danica’s car. We really wanted to make it our own by playing off her last year, doing like the “Hinch for Homepage,” and things like that. It was, ‘You’re the guy driving Danica’s car.’ Hopefully when we get to the races this year, it will be, ‘That’s Hinch’s car.’”

This video is no longer available. Click here to watch more NBC Sports videos!
Latest Posts
  1. Famed NHRA team owner Don Schumacher undergoes cancer surgery

    Nov 27, 2014, 8:46 PM EST

    Don Schumacher and daughter Megan. (Photo courtesy ShoeRacing.com) Don Schumacher and daughter Megan. (Photo courtesy ShoeRacing.com)

    NHRA team owner Don Schumacher underwent surgery Wednesday for early-stage skin cancer.

  2. Is the world ready for another Rowdy Busch? Kyle, Samantha hint a baby boy is on the way

    Nov 27, 2014, 8:04 PM EST

    (Chris Graythen/Getty Images) Getty Images

    NASCAR star Kyle Busch and wife Samantha dropped a very big hint that their first child may be a boy.

  3. IndyCar’s Graham Rahal, NHRA’s Courtney Force engaged

    Nov 27, 2014, 7:28 PM EST

    (Photo: Allen Berezovsky/WireImage) (Photo: Allen Berezovsky/WireImage)

    IndyCar driver Graham Rahal and NHRA driver Courtney Force announced their engagement Thursday in Venice, Italy.

  4. Police seek cause of death of race fan found near Talladega

    Nov 27, 2014, 5:57 PM EST

    Theresa Benn (Photo courtesy Lincoln, Ala. Police Department) Theresa Benn (Photo courtesy Lincoln, Ala. Police Department)

    Police continue to investigate the cause of death of Theresa Benn, who had been missing more than a month before her body was found last week near Talladega Superspeedway.

  5. MST exclusive: BK Racing co-owner Anthony Marlowe apologizes for Cole Whitt/David Ragan tweet controversy

    Nov 27, 2014, 3:23 PM EST

    (Photo courtesy Anthony Marlowe/Twitter) (Photo courtesy Anthony Marlowe/Twitter)

    BK Racing minority owner Anthony Marlowe offers a public apology to MotorSportsTalk on his inadvertent tweet of Cole Whitt replacing David Ragan in the No. 34 car for 2015.

  6. Give thanks: NASCAR announcer Steve Byrnes shows ‘progress’ in cancer battle

    Nov 27, 2014, 2:16 PM EST

    Steve Byrnes Steve Byrnes

    Steve Byrnes of Fox Sports gave friends and family a promising Thanksgiving update about his battle with Stage 4 head-and-neck cancer.

  7. Hulkenberg confirmed for Porsche LMP1 at Spa and Le Mans

    Nov 27, 2014, 10:45 AM EST

    Canadian F1 Grand Prix - Previews Getty Images

    Hulkenberg gets an LMP1 opportunity with Porsche at Spa and Le Mans next season.

  8. What we’re thankful for in the motorsports world, 2014

    Nov 27, 2014, 9:00 AM EST

    Irwin Tools Night Race Getty Images

    What we’re thankful across the wide spectrum of motorsports in 2014.

  9. Spend Black Friday doing a few laps on Charlotte Motor Speedway

    Nov 26, 2014, 11:01 PM EST

    (AP Photo/Terry Renna) AP

    If you’re in the Charlotte area and want to have a great Black Friday experience, head on over to Charlotte Motor Speedway, where for a donation, you can drive on the actual racetrack.

  10. Sam Hornish Jr. has much to be thankful for: new home, renewed Sprint Cup hopes with Richard Petty Motorsports

    Nov 26, 2014, 8:56 PM EST

    (AP Photo/Charlie Neibergall) AP

    Sam Hornish Jr. has a lot to give thanks for this Thanksgiving, most notably a new ride and a new lease on his Sprint Cup driving life with Richard Petty Motorsports.

  11. NBCSN presents 14-hour ‘MECUM MARATHON’ on Thanksgiving Day

    Nov 26, 2014, 4:40 PM EST

    mecum dealmakers

    NBCSN will present a 14-hour ‘Mecum Marathon’ starting Thursday, Thanksgiving Day.

  12. Simon Pagenaud’s Ayrton Senna tribute helmet to be auctioned off

    Nov 26, 2014, 2:30 PM EST

    98th Indianapolis 500 Mile Race Getty Images

    Simon Pagenaud’s Indy 500 Senna tribute helmet to be auctioned for Ayrton Senna Foundation.

  13. Report of Cole Whitt in for David Ragan at Front Row Motorsports ‘not true’

    Nov 26, 2014, 2:29 PM EST

    David Ragan (Todd Warshaw/Getty Images) Getty Images

    Front Row Motorsports officials on Wednesday denied rumors of Cole Whitt replacing David Ragan in the No. 34 Ford for 2015.

  14. F1 notes and quotes: Abu Dhabi Test Day 2

    Nov 26, 2014, 1:00 PM EST

    ADwrap Getty Images

    A rundown through the field after the final day of on-track running for F1 2014.

  15. Several NASCAR AMERICA specials to run over next month

    Nov 26, 2014, 12:30 PM EST

    nascar america

    Some NASCAR AMERICA specials are on tap before the end of the year.

  16. “Dream come true” for Italian Raffaele Marciello in Ferrari test

    Nov 26, 2014, 12:00 PM EST

    MarcielloAD1 Getty Images

    Marciello gracious for opportunity, and was thinking of Jules Bianchi throughout the day.

  17. A.J. Foyt still hospitalized but recovering after triple bypass

    Nov 26, 2014, 11:30 AM EST

    Foyt112614 AP

    A.J. Foyt with post-operative complication, but resolved.

  18. Mercedes reserve Wehrlein leads final Abu Dhabi test day to end 2014

    Nov 26, 2014, 11:13 AM EST

    WehrleinAD1 Getty Images

    New Mercedes driver, same place on the charts to close out 2014 F1 season.

  19. Life after Red Bull now beckons for JEV, where a new world awaits

    Nov 26, 2014, 10:31 AM EST

    Vergne 17-11 AP

    What’s next for Jean-Eric Vergne? An analysis of his time in F1, and where to from here.

Video from NASCAR America

Kevin Harvick's well deserved Sprint Cup
Top 10 NASCAR Driver Searches
  1. J. Gordon (1735)
  2. J. McMurray (1726)
  3. T. Stewart (1653)
  4. J. Johnson (1268)
  5. J. Logano (1212)