Skip to content

‘Hinch 2.0′ emerges from Danica Patrick’s GoDaddy shadow

Mar 24, 2013, 6:00 PM EDT

This video is no longer available. Click here to watch more NBC Sports videos!

Two years ago, James Hinchcliffe launched what he called “Hinchtown 2.0” – a renovated, updated and improved web profile of his fictional town, where he serves as self-appointed Mayor.

On Sunday in St. Petersburg, driver version “Hinch 2.0” was unveiled to the general public. A revised, renewed, and re-dedicated Canadian enters his third full IndyCar season, second with Andretti Autosport and second non-consecutive year with engineer Craig Hampson made a pass for the lead and held off three-time St. Pete winner Helio Castroneves for the victory.

“Craig told me I needed better restarts, to be more aggressive, and save fuel when we need to,” Hinchcliffe said. “We had to minimize the mistakes. The team is good, the car is good, the engineers are good. We proved last year the team is capable of winning. It’s down to me on any given Sunday to minimize mistakes.”

He did just that, to open his 2013 account on top. The win was particularly satisfying given his frustrating and challenging second half of 2012. After seven top-six finishes in the first eight races of 2012, Hinchcliffe had only one finish better than 12th in the final seven rounds (a fifth at Mid-Ohio).

“To come here 12 months later, especially when you think how our season ended, it was not a good end to our season,” he admitted. “Fontana was just the worst, longest day of my life. It was so demoralizing going into the longest off-season in history with such a poor record finishing the season.

“But we’ve got such a good group of guys on that car. It’s all the same crew we had last year. These guys worked so hard. Chevy did such a good job over the winter to come here and grab that first win for those guys as much as GoDaddy, it’s really cool.”

The win is the first for sponsor GoDaddy in IndyCar, a big deal given its history with prior IndyCar and current NASCAR driver Danica Patrick. Hinchcliffe said that perhaps this result can remove him from her shadows.

“Certainly following Danica was a big ask,” he said. “I guess we put a lot of effort into making sure it wasn’t the guy driving Danica’s car. We really wanted to make it our own by playing off her last year, doing like the “Hinch for Homepage,” and things like that. It was, ‘You’re the guy driving Danica’s car.’ Hopefully when we get to the races this year, it will be, ‘That’s Hinch’s car.’”

This video is no longer available. Click here to watch more NBC Sports videos!
Latest Posts
  1. NASCAR schedule reveals some potential 2015 IndyCar schedule hints; Texas IndyCar returns

    Aug 27, 2014, 1:23 AM EDT

    TorontoAnalysis Getty Images

    MotorSportsTalk sorts out fact from fiction regarding the yet-to-be-revealed 2015 Verizon IndyCar Series schedule, based on hints from today’s NASCAR schedule release.

  2. Kevin Harvick riled at Tony Stewart portrayal in Kevin Ward Jr. tragedy

    Aug 26, 2014, 10:41 PM EDT

    Kevin Harvick and Tony Stewart together in happier times at Phoenix earlier this season. (AP Photo/Ross D. Franklin) AP

    NASCAR star Kevin Harvick has never been afraid to speak his mind. But the Tony Stewart/Kevin Ward Jr. tragedy has caused him to be more judicious in what he says and also “frustrated” at how the media has dealt with the entire incident.

  3. Like a good stew, 2015 Sprint Cup schedule and new Chase format need time to simmer for best taste

    Aug 26, 2014, 8:51 PM EDT

    nascar logo 2014 Getty Images

    The long-awaited release of the 2015 NASCAR Sprint Cup schedule was much less of the surprise many expected. And there’s absolutely nothing wrong with that.

  4. NASCAR: Keselowski’s Truck team among 3 penalized after Bristol

    Aug 26, 2014, 8:00 PM EDT

    Brad Keselowski AP

    Brad Keselowski won his first Camping World Truck Series race last Thursday at Bristol, but his and two other teams have been dinged by NASCAR after their Trucks failed post-race height requirements.

  5. NASCAR AMERICA: How did the 2015 schedule come together? (VIDEO)

    Aug 26, 2014, 7:06 PM EDT

    Irwin Tools Night Race Getty Images

    Steve O’Donnell, NASCAR’s executive vice president of racing operations, explains the factors that influence how the final racing schedule is created.

  6. NASCAR AMERICA: Kyle Petty and Jeff Burton break down 2015 schedule (VIDEO)

    Aug 26, 2014, 6:21 PM EDT

    Bojangles' Southern 500 Getty Images

    The NASCAR AMERICA crew make their initial observations of the 2015 Sprint Cup docket (Hint: They’re really happy about Darlington returning to Labor Day weekend).

  7. NASCAR announces 2015 Sprint Cup, Nationwide, and Truck Series schedules (VIDEO)

    Aug 26, 2014, 5:01 PM EDT

    Aaron's 499 Getty Images

    NBC Sports Group begins its 2015 NASCAR race coverage on July 4th (Nationwide) and 5th (Sprint Cup) from Daytona International Speedway.

  8. WATCH LIVE: NASCAR AMERICA reveals 2015 schedule at 5 p.m. ET

    Aug 26, 2014, 4:00 PM EDT

    Irwin Tools Night Race Getty Images

    The big moment is almost here. Click this post for stream links to today’s special edition of NASCAR AMERICA – featuring the announcement of the 2015 NASCAR schedule!

  9. Matt Kenseth, wife Katie debut “Race Against Bullying” children’s book

    Aug 26, 2014, 3:00 PM EDT

    Credit: Joe Gibbs Racing Credit: Joe Gibbs Racing

    It’s the first of a planned four-book series that’s designed to help kids be more self-confident and make good choices.

  10. Everything you need to know for Sunday’s Oral-B USA 500 at Atlanta

    Aug 26, 2014, 2:00 PM EDT

    AdvoCare 500 Getty Images

    Notes and numbers to keep in mind as NASCAR sets up shop in Atlanta this weekend.

  11. Lamborghini Huracán revealed for Lamborghini Blancpain Super Trofeo 2015

    Aug 26, 2014, 1:30 PM EDT

    Photo: Lamborghini Photo: Lamborghini

    The new Lamborghini Huracán LP 620-2 Super Trofeo has been officially revealed in the last week, and will race in the single-make Lamborghini Blancpain Super Trofeo series.

  12. FIA won’t punish Nico Rosberg after Belgian GP incident with Lewis Hamilton

    Aug 26, 2014, 1:00 PM EDT

    F1 Grand Prix of Belgium Getty Images

    Hamilton also vows that he won’t be out for revenge against Rosberg at the upcoming Italian Grand Prix.

  13. Scott Dixon, Bobby Unser two legends in different ways, now equal on wins

    Aug 26, 2014, 12:13 PM EDT

    Iowa Corn Indy 300 - Day 1 Getty Images

    With 35th win, Scott Dixon ties Bobby Unser on the all-time win list.

  14. Could Cosworth be close to Indy engine return? We’ll know shortly

    Aug 26, 2014, 11:46 AM EDT

    Photo: Cosworth Photo: Cosworth

    We should know within the next few weeks whether Cosworth’s intentions to align with an OEM will become a reality for IndyCar. Meanwhile, there’s plenty coming from the company.

  15. Reports: Van der Garde closing on 2015 Sauber drive

    Aug 26, 2014, 11:15 AM EDT

    vdgVER Getty Images

    Dutch media peg Giedo van der Garde as close to a 2015 race seat with Sauber.

  16. Kenseth, O’Donnell, Gossage and more join tonight’s special NASCAR AMERICA

    Aug 26, 2014, 10:34 AM EDT

    nascar america

    Wide guest list to join tonight’s one-hour NASCAR AMERICA, as the 2015 NASCAR Sprint Cup schedule is revealed.

  17. Veteran Lotus F1 designer Len Terry passes away

    Aug 26, 2014, 10:23 AM EDT

    lotus

    Len Terry was behind the success of the Lotus 38 that won Indianapolis with Jim Clark.

  18. NASCAR AMERICA: Bubble trouble’s brewing for Chase hopefuls (VIDEO)

    Aug 25, 2014, 8:32 PM EDT

    GoBowling.com 400 - Practice Getty Images

    With two regular season races left, the pressure’s building for those drivers without a win and are outside of the Chase Grid.

  19. NASCAR AMERICA: Does Joe Gibbs need to get tough with Kyle Busch? (VIDEO)

    Aug 25, 2014, 8:14 PM EDT

    Irwin Tools Night Race Getty Images

    After Saturday’s radio altercation between Busch and crew chief Dave Rogers, NASCAR AMERICA’s Frank Stoddard wonders if their boss needs to take a harder line against his talented but sometimes mercurial driver.

  20. NASCAR AMERICA: Hamlin holding no grudge against Harvick after Bristol wreck (VIDEO)

    Aug 25, 2014, 7:40 PM EDT

    Irwin Tools Night Race Getty Images

    For the second straight year at Bristol, Denny Hamlin and Kevin Harvick were involved in one of the night’s bigger incidents.

Video from NASCAR America

Now or never for drivers on Chase bubble
Top 10 NASCAR Driver Searches
  1. K. Busch (1975)
  2. J. Gordon (1942)
  3. K. Larson (1423)
  4. K. Harvick (1418)
  5. B. Keselowski (1166)