Mar 30, 2013, 4:15 PM EDT
Wheel-to-wheel action on the track and a love triangle between drivers off of it are the core elements of one of NASCAR’s latest attempts to woo the Latino market: A telenovela.
“Arranque de Pasion: La Historia de Ela,” which will debut online next month before hitting TV screens in May, takes place in a fictionalized version of NASCAR and stars Mexican actress Kate Del Castillo (pictured) as female racer Ela Rivella, who’s caught between two racing brothers.
North America’s most popular motorsports category has been involved as a co-producer in the project, keeping watch over authenticity and content matters.
“It’s our opportunity to meet [Latinos] where they’re at, within the genres they’re already invested in,” NASCAR vice president of entertainment marketing Zane Stoddard told the AP’s Greg Beacham. “I feel like our sport is uniquely accessible in terms of relationships, family and all the things that drive television shows.”
However, it appears that NASCAR is letting the show’s production company handle creation of any dramatic, over-the-top plot twists that come with any proper telenovela, with Stoddard instead mentioning his series’ role as more of a “sounding board.”
“Because the novela is such a specific kind of story, very dramatic, we didn’t want to pretend we understood the kind of storytelling that takes place in [them],” he said. “We know what we know, and we know what we don’t know. We rely primarily on them to begin with the story and then allow us…to layer authenticity over it.”
Aug 28, 2015, 10:38 PM EDT
The title contenders sum up their chances heading into Sonoma.
Aug 28, 2015, 9:11 PM EDT
A long day on Friday ends with Will Power on top of the timesheets.
Aug 28, 2015, 8:11 PM EDT
Quick series of interviews and tributes flow in for Justin Wilson on site at Sonoma.
Aug 28, 2015, 7:16 PM EDT
The 10th place driver in NHRA Top Fuel standings gets released from his contract at DSR.
Aug 28, 2015, 6:40 PM EDT
Sage Karam speaks with reporters Friday at Sonoma Raceway.
Aug 28, 2015, 5:00 PM EDT
Marquez and Lorenzo continue their fight at the front of the MotoGP field in practice at Silverstone on Friday.
Aug 28, 2015, 4:09 PM EDT
IndyCar concludes its season at Sonoma this weekend.
Aug 28, 2015, 3:30 PM EDT
Prost and Buemi retained by the defending teams’ champion for season two.
Aug 28, 2015, 2:30 PM EDT
Porsche will debut a new aero kit at this weekend’s 6 Hours of Nürburgring in Germany.
Aug 28, 2015, 1:00 PM EDT
Finnish driver admits Williams expected to be further ahead than it is.
Aug 28, 2015, 12:15 PM EDT
Benoit Treluyer shoots to the top of the timesheets late on in FP2.
Aug 28, 2015, 11:30 AM EDT
Hamilton wrapped up the second annual FIA Pole Trophy last weekend in Belgium.
Aug 28, 2015, 10:00 AM EDT
Mallya expresses his delight in Force India’s form despite having a smaller workforce and budget than many of its rivals.
Aug 28, 2015, 8:00 AM EDT
Montoya, Rahal the two likely contenders to claim Power’s crown, as IndyCar looks for solace and a great race to end the season and ease the pain after the loss of Justin Wilson.
Aug 28, 2015, 7:44 AM EDT
First blood to Audi as its battle with Porsche is rekindled on home soil.
Aug 27, 2015, 6:14 PM EDT
Oriol Servia will race in what was Justin Wilson’s car this weekend at Sonoma.
Aug 27, 2015, 4:21 PM EDT
IndyCars cross the Golden Gate Bridge in a motorcade, for pre-title buildup and to pay tribute to Justin Wilson.
Aug 27, 2015, 4:00 PM EDT
Aleshin returns to IndyCar this weekend after a year away.
Aug 27, 2015, 3:14 PM EDT
All cars to carry special tribute logos, decals for Justin Wilson this weekend, with Wilson’s old team also paying tribute.
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