Mar 30, 2013, 4:15 PM EST
Wheel-to-wheel action on the track and a love triangle between drivers off of it are the core elements of one of NASCAR’s latest attempts to woo the Latino market: A telenovela.
“Arranque de Pasion: La Historia de Ela,” which will debut online next month before hitting TV screens in May, takes place in a fictionalized version of NASCAR and stars Mexican actress Kate Del Castillo (pictured) as female racer Ela Rivella, who’s caught between two racing brothers.
North America’s most popular motorsports category has been involved as a co-producer in the project, keeping watch over authenticity and content matters.
“It’s our opportunity to meet [Latinos] where they’re at, within the genres they’re already invested in,” NASCAR vice president of entertainment marketing Zane Stoddard told the AP’s Greg Beacham. “I feel like our sport is uniquely accessible in terms of relationships, family and all the things that drive television shows.”
However, it appears that NASCAR is letting the show’s production company handle creation of any dramatic, over-the-top plot twists that come with any proper telenovela, with Stoddard instead mentioning his series’ role as more of a “sounding board.”
“Because the novela is such a specific kind of story, very dramatic, we didn’t want to pretend we understood the kind of storytelling that takes place in [them],” he said. “We know what we know, and we know what we don’t know. We rely primarily on them to begin with the story and then allow us…to layer authenticity over it.”
Jan 29, 2015, 8:30 PM EST
When he went looking for a new crew chief to replace the soon-to-be departing Steve Letarte, Dale Earnhardt Jr. ultimately didn’t have to look very far.
Jan 29, 2015, 8:00 PM EST
Kasey Kahne looks for success with new crew chief… and another Super Bowl for his Seahawks.
Jan 29, 2015, 7:30 PM EST
Jerry Gappens, executive vice president and general manager of New Hampshire Motor Speedway was arrested last week and charged with indecent exposure and lewdness.
Jan 29, 2015, 7:09 PM EST
Conor Daly finally set for an IndyCar test this offseason, with SPM.
Jan 29, 2015, 6:33 PM EST
After coming so close last season, Ryan Newman is ready to fight for the Sprint Cup championship in 2015 — and he’s bringing his brass knuckles to give him a hand.
Jan 29, 2015, 6:01 PM EST
Car owner Rick Hendrick said he consulted with Jeff Gordon about if to retire the No. 24 after this season.
Jan 29, 2015, 5:42 PM EST
One week after announcing he was retiring after the 2015 season, Jeff Gordon told NASCAR America that he wants to win his final Daytona 500 and also walk away with his fifth career Sprint Cup championship.
Jan 29, 2015, 4:42 PM EST
IndyCar’s Brasilia, Brazil race set for March 8 has been canceled.
Jan 29, 2015, 4:35 PM EST
Jimmie Johnson will again embark on a quest for his seventh Cup title, but he acknowledged and embraced Thursday he’s not the story at Hendrick Motorsports for 2015.
Rick Hendrick: No pressure on Jeff Gordon in final season, he just has to win 14 races and championship
Jan 29, 2015, 4:12 PM EST
There’s nothing like putting a little pressure on a guy, especially in his final season. Team owner Rick Hendrick expects Jeff Gordon to win 14 races and the championship in 2015!
Jan 29, 2015, 4:00 PM EST
Today’s NASCAR AMERICA runs for an hour and has a heavy No. 24 theme.
Jan 29, 2015, 3:15 PM EST
Ganassi, Sabates praise McMurray’s start to 2015.
Jan 29, 2015, 2:41 PM EST
Although he grew up a Jeff Gordon fan and was counseled by Gordon on his future, Kyle Larson will watch someone else drive the No. 24.
Jan 29, 2015, 2:35 PM EST
Fresh off a team win in the Rolex 24 at Daytona, Kyle Larson not only is keeping time better, he says it’s also time to win some races and contend for the Sprint Cup championship in 2015.
Jan 29, 2015, 1:52 PM EST
The 2014 Xfinity Series champion is announced as Jeff Gordon’s successor a day before his father, Bill Elliott, is inducted in the Hall of Fame.
Jan 29, 2015, 1:00 PM EST
British youngster will combine this role with a full season in GP2 with DAMS.
Jan 29, 2015, 12:10 PM EST
The 2014 Xfinity Series champion will make his Sprint Cup debut in March before moving full time to NASCAR’s premier series in 2016.
Dover Motorsports Inc. releases earnings report, sets sale of Nashville Superspeedway for end of February
Jan 29, 2015, 11:51 AM EST
Dover Motorsports Inc., one of only two independent track ownership groups in NASCAR, released its fourth quarter and yearly earnings report on Thursday. That included significant news on the pending sale of the DMI-owned Nashville Superspeedway.
Video from NASCAR America
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