Mar 30, 2013, 4:15 PM EDT
Wheel-to-wheel action on the track and a love triangle between drivers off of it are the core elements of one of NASCAR’s latest attempts to woo the Latino market: A telenovela.
“Arranque de Pasion: La Historia de Ela,” which will debut online next month before hitting TV screens in May, takes place in a fictionalized version of NASCAR and stars Mexican actress Kate Del Castillo (pictured) as female racer Ela Rivella, who’s caught between two racing brothers.
North America’s most popular motorsports category has been involved as a co-producer in the project, keeping watch over authenticity and content matters.
“It’s our opportunity to meet [Latinos] where they’re at, within the genres they’re already invested in,” NASCAR vice president of entertainment marketing Zane Stoddard told the AP’s Greg Beacham. “I feel like our sport is uniquely accessible in terms of relationships, family and all the things that drive television shows.”
However, it appears that NASCAR is letting the show’s production company handle creation of any dramatic, over-the-top plot twists that come with any proper telenovela, with Stoddard instead mentioning his series’ role as more of a “sounding board.”
“Because the novela is such a specific kind of story, very dramatic, we didn’t want to pretend we understood the kind of storytelling that takes place in [them],” he said. “We know what we know, and we know what we don’t know. We rely primarily on them to begin with the story and then allow us…to layer authenticity over it.”
Sep 21, 2014, 7:15 AM EDT
All of the action from Singapore as Lewis Hamilton and Nico Rosberg go head-to-head under the lights of Marina Bay.
Sep 21, 2014, 6:00 AM EDT
Red Bull gives you a unique insight into what goes on at a race team’s factory in the aftermath of a grand prix weekend.
Sep 20, 2014, 10:35 PM EDT
A wild final restart opened the door for Gaughan to out-hustle Chase Elliott and Ty Dillon late on Saturday night at Kentucky Speedway.
Sep 20, 2014, 9:00 PM EDT
More than a dozen former and current IndyCar drivers take part in the special event that honors the late two-time Indy 500 champ and raises money for Alzheimer’s research.
Sep 20, 2014, 7:30 PM EDT
With seven races left in the Nationwide schedule, can Smith start making up ground on teammate Chase Elliott in the championship?
Sep 20, 2014, 7:11 PM EDT
Ganassi Riley-Ford, 8Star Motorsports, Vipers win in COTA.
Sep 20, 2014, 6:30 PM EDT
When Wendy Venturini walks into the press box at New Hampshire Motor Speedway prior to Sunday’s Sylvania 300 Sprint Cup race, she will become part of NASCAR history.
Sep 20, 2014, 6:03 PM EDT
The Red Bull GRC championship tightens dramatically after the first race of the weekend in L.A.
Sep 20, 2014, 5:42 PM EDT
Ty Dillon is bound and determined to give it his all to win the Nationwide Series championship this season. He took a big step Saturday afternoon by earning the pole for the VisitMyrtleBeach.com 300 later that evening at Kentucky Speedway. Sam Hornish Jr. will start on the outside of the front row.
Sep 20, 2014, 4:45 PM EDT
CLICK HERE for stream links to the first of two GRC finals this weekend from Los Angeles.
Sep 20, 2014, 4:00 PM EDT
Custer holds off Darrell Wallace Jr. and Matt Crafton to win the Camping World Truck Series’ UNOH 175 at New Hampshire.
Sep 20, 2014, 3:30 PM EDT
Ferrari and Red Bull could have – perhaps even should have – been in the mix for pole position. Mercedes was simply too good for them, once again, though.
Sep 20, 2014, 3:20 PM EDT
Head-to-head, there’s very few Sprint Cup drivers that can beat Jimmie Johnson. But Tyler Clary can kick Johnson’s butt any time he wants to.
Sep 20, 2014, 2:25 PM EDT
Friday recap from Red Bull GRC in LA is in the books.
Sep 20, 2014, 2:00 PM EDT
“We break our balls to make a good qualifying and you lose five-tenths every single straight line because the thing cuts” – tough talk from the Frenchman.
Sep 20, 2014, 12:45 PM EDT
For the first time all weekend at New Hampshire Motor Speedway, someone else besides Brad Keselowski got to the top of the leaderboard.
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