Mar 30, 2013, 4:15 PM EDT
Wheel-to-wheel action on the track and a love triangle between drivers off of it are the core elements of one of NASCAR’s latest attempts to woo the Latino market: A telenovela.
“Arranque de Pasion: La Historia de Ela,” which will debut online next month before hitting TV screens in May, takes place in a fictionalized version of NASCAR and stars Mexican actress Kate Del Castillo (pictured) as female racer Ela Rivella, who’s caught between two racing brothers.
North America’s most popular motorsports category has been involved as a co-producer in the project, keeping watch over authenticity and content matters.
“It’s our opportunity to meet [Latinos] where they’re at, within the genres they’re already invested in,” NASCAR vice president of entertainment marketing Zane Stoddard told the AP’s Greg Beacham. “I feel like our sport is uniquely accessible in terms of relationships, family and all the things that drive television shows.”
However, it appears that NASCAR is letting the show’s production company handle creation of any dramatic, over-the-top plot twists that come with any proper telenovela, with Stoddard instead mentioning his series’ role as more of a “sounding board.”
“Because the novela is such a specific kind of story, very dramatic, we didn’t want to pretend we understood the kind of storytelling that takes place in [them],” he said. “We know what we know, and we know what we don’t know. We rely primarily on them to begin with the story and then allow us…to layer authenticity over it.”
Apr 1, 2015, 3:00 PM EDT
A double pole, double win debut weekend for Trevor Carlin’s team was a statement – but the team’s big takeaway was how different the U.S. environment is.
Apr 1, 2015, 1:47 PM EDT
Helio Castroneves pulls an April Fool’s prank.
Apr 1, 2015, 1:15 PM EDT
A challenging weekend for Scott Dixon occurs from qualifying through the race in St. Petersburg.
Apr 1, 2015, 12:18 PM EDT
Pierre Gasly to test STR10 after Spanish Grand Prix weekend in May.
Apr 1, 2015, 11:30 AM EDT
While St. Petersburg had its positives as a weekend, Tony DiZinno reflects on two disconcerting themes that emerged from the race itself.
Apr 1, 2015, 10:54 AM EDT
ABC Supply steps up again, now as Pocono race title sponsor.
Apr 1, 2015, 10:03 AM EDT
Alexander Rossi looks ahead to the upcoming GP2 season.
Mar 31, 2015, 6:04 PM EDT
Off the Grid Mexico kicks off with episode one of a six-part digital series.
Mar 31, 2015, 4:17 PM EDT
Jann Mardenborough and two spectators were released after this weekend’s VLN crash at the Nurburgring.
Mar 31, 2015, 3:00 PM EDT
Subaru’s Red Bull GRC challenger revealed.
Mar 31, 2015, 1:52 PM EDT
ESM recaps its test from the Prologue at Paul Ricard.
Mar 31, 2015, 12:47 PM EDT
IMS statement comes out after Indiana’s recent religious freedom legislation.
Mar 31, 2015, 11:15 AM EDT
Catching up on the rest of the action from St. Petersburg, with a run through the moments of contact that triggered avoidable contact penalties.
Mar 31, 2015, 10:11 AM EDT
Rolling Stones to play at the Indianapolis Motor Speedway.
Mar 31, 2015, 9:33 AM EDT
Loose debris hit by a car, then goes over wall and hits a fan outside Turn 10 at St. Petersburg.
Mar 30, 2015, 4:00 PM EDT
Hawksworth, Filippi impress on opening outings with their new teams in St. Petersburg.
Mar 30, 2015, 3:15 PM EDT
IndyCar’s “old guard” reigned in St. Petersburg, as the new manufacturer aero kits debuted.
Mar 30, 2015, 2:30 PM EDT
Victory number 70 of the Italian’s remarkable Moto GP career.
Mar 30, 2015, 1:35 PM EDT
However, Williams test driver Susie Wolff believes that women should be reaching F1 in a more organic way.
Mar 30, 2015, 12:00 PM EDT
KVSH’s Bourdais gets result after a consistent drive; KV’s Coletti stars but fades after late race splash-and-dash for fuel.
- DiZinno: St. Pete provides solid 2015 season kickoff, but issues some warning signs 1
- Off The Grid Mexico Kicks Off on NBCSports.com (VIDEO) 0
- Spectator injured but in stable condition after being hit by debris at St. Pete race 4
- Experience trumps youth on IndyCar’s opening weekend with aero kits 3
- NHRA: Jack Beckman (54 races), Larry Morgan (120 races) snap lengthy winless streaks in 4-Wide Nationals 2
- Montoya’s evolution evident after statement victory in St. Pete 2
- Montoya ekes out win in St. Petersburg season opener 6