Mar 30, 2013, 4:15 PM EDT
Wheel-to-wheel action on the track and a love triangle between drivers off of it are the core elements of one of NASCAR’s latest attempts to woo the Latino market: A telenovela.
“Arranque de Pasion: La Historia de Ela,” which will debut online next month before hitting TV screens in May, takes place in a fictionalized version of NASCAR and stars Mexican actress Kate Del Castillo (pictured) as female racer Ela Rivella, who’s caught between two racing brothers.
North America’s most popular motorsports category has been involved as a co-producer in the project, keeping watch over authenticity and content matters.
“It’s our opportunity to meet [Latinos] where they’re at, within the genres they’re already invested in,” NASCAR vice president of entertainment marketing Zane Stoddard told the AP’s Greg Beacham. “I feel like our sport is uniquely accessible in terms of relationships, family and all the things that drive television shows.”
However, it appears that NASCAR is letting the show’s production company handle creation of any dramatic, over-the-top plot twists that come with any proper telenovela, with Stoddard instead mentioning his series’ role as more of a “sounding board.”
“Because the novela is such a specific kind of story, very dramatic, we didn’t want to pretend we understood the kind of storytelling that takes place in [them],” he said. “We know what we know, and we know what we don’t know. We rely primarily on them to begin with the story and then allow us…to layer authenticity over it.”
Jul 5, 2015, 6:00 PM EDT
Block wins at MCAS New River, Round 4 of the Red Bull GRC season.
Jul 5, 2015, 4:00 PM EDT
Before NASCAR resumes on NBC from Daytona, see Red Bull GRC pick up its season from its first race after Daytona, at MCAS New River.
Jul 5, 2015, 3:06 PM EDT
Will Buxton brings you all of the post-race interviews and analysis at Silverstone.
Jul 5, 2015, 2:00 PM EDT
Roberto Merhi and Will Stevens finish 12th and 13th at Manor’s home race.
Jul 5, 2015, 1:30 PM EDT
Brazilian driver forced to settle for fourth place at Silverstone on Sunday.
Jul 5, 2015, 1:00 PM EDT
Issue on the Renault power unit forces Ricciardo out of the race at Silverstone.
Jul 5, 2015, 12:00 PM EDT
Could today have marked Valtteri Bottas’ first victory in Formula 1?
Jul 5, 2015, 11:10 AM EDT
A late rain shower allows Vettel to claim Ferrari’s first podium finish since the Monaco Grand Prix on Sunday.
Jul 5, 2015, 10:30 AM EDT
After a poor start, Rosberg fights his way to second place at Silverstone, but slips further behind Hamilton in the drivers’ championship.
Jul 5, 2015, 10:05 AM EDT
Hamilton won his home grand prix for the third time on Sunday after seeing off a spirited challenge from Mercedes teammate Nico Rosberg and both Williams drivers.
Jul 5, 2015, 9:36 AM EDT
Hamilton beats the weather and the field to record his third victory at Silverstone.
Jul 5, 2015, 8:30 AM EDT
Rossi charges to fourth place in spite of a time penalty.
Jul 5, 2015, 7:15 AM EDT
Can Lewis Hamilton win for a third time on home soil? Or will Nico Rosberg spoil his homecoming?
Jul 5, 2015, 6:31 AM EDT
Everything you need to know ahead of today’s race at Silverstone.
Jul 4, 2015, 6:00 PM EDT
Watch latest INDYCAR Chronicles with Josef Newgarden.
Jul 4, 2015, 4:00 PM EDT
The coinage of a new term took place at Silverstone on Thursday thanks for Force India’s owner.
Jul 4, 2015, 3:00 PM EDT
Both Ferraris will start behind Williams for the first time in 2015 on Sunday.
Jul 4, 2015, 2:00 PM EDT
The Red Bull driver will start tomorrow’s British Grand Prix from tenth place on the grid.
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