Mar 30, 2013, 4:15 PM EST
Wheel-to-wheel action on the track and a love triangle between drivers off of it are the core elements of one of NASCAR’s latest attempts to woo the Latino market: A telenovela.
“Arranque de Pasion: La Historia de Ela,” which will debut online next month before hitting TV screens in May, takes place in a fictionalized version of NASCAR and stars Mexican actress Kate Del Castillo (pictured) as female racer Ela Rivella, who’s caught between two racing brothers.
North America’s most popular motorsports category has been involved as a co-producer in the project, keeping watch over authenticity and content matters.
“It’s our opportunity to meet [Latinos] where they’re at, within the genres they’re already invested in,” NASCAR vice president of entertainment marketing Zane Stoddard told the AP’s Greg Beacham. “I feel like our sport is uniquely accessible in terms of relationships, family and all the things that drive television shows.”
However, it appears that NASCAR is letting the show’s production company handle creation of any dramatic, over-the-top plot twists that come with any proper telenovela, with Stoddard instead mentioning his series’ role as more of a “sounding board.”
“Because the novela is such a specific kind of story, very dramatic, we didn’t want to pretend we understood the kind of storytelling that takes place in [them],” he said. “We know what we know, and we know what we don’t know. We rely primarily on them to begin with the story and then allow us…to layer authenticity over it.”
Dec 18, 2014, 9:51 PM EST
It lasts only four months, but there’ll be lots of action on the schedule for the 2015 NASCAR Canadian Tire Series.
Dec 18, 2014, 9:26 PM EST
Ricky Stenhouse Jr. will be slinging some pre-Christmas dirt this Saturday in an all-star sprint car race in DuQuoin, Ill.
Dec 18, 2014, 8:50 PM EST
One of Kurt Busch’s sponsors has joined team owner Gene Haas in backing the driver in his ongoing dispute with ex-girlfriend Patricia Driscoll.
Dec 18, 2014, 6:31 PM EST
Want to have a good laugh or two? Check out all of the bloopers and behind-the-scenes fun from NASCAR America over this past year.
Dec 18, 2014, 6:18 PM EST
NASCAR announced that a Camping World Truck Series crew member has been suspended for violating the sanctioning body’s substance abuse policy.
Dec 18, 2014, 6:00 PM EST
RoC, Mecum, and two F1 “Road To:” specials make for motors block on NBCSN tonight starting at 7 p.m. ET.
Dec 18, 2014, 4:15 PM EST
Will Power is a closet breakdancer? Who knew? Find out in the latest edition of The Penske Files.
Dec 18, 2014, 4:00 PM EST
Sauber’s 2015 car is the second to pass crash test.
Dec 18, 2014, 3:28 PM EST
No Franchitti in 2015 as CGR announces Rolex 24 lineup.
Dec 18, 2014, 2:30 PM EST
Penske’s newest star to head to NFL’s biggest game.
Dec 18, 2014, 2:21 PM EST
Darrell Wallace Jr. joins Roush Fenway Racing.
Top NASCAR stories of 2014: No. 13 – Chase Elliott wins final Nationwide Series championship at record age
Dec 18, 2014, 2:00 PM EST
In less than one year, Chase Elliott went from the driver of a start-up team to the youngest champion in NASCAR history.
Dec 18, 2014, 1:00 PM EST
Almirola broke into the Chase for the Sprint Cup with a rain-shortened win at Daytona in the summer.
Dec 18, 2014, 12:45 PM EST
The engineer market is busy in F1, as well.
Dec 18, 2014, 12:00 PM EST
Kasey Kahne struggled at times in 2014, but there’s great promise for 2015 with a new contract, new crew chief and an extension from his primary sponsor.
Dec 18, 2014, 11:46 AM EST
Di Montezemolo and Walsh now part of F1’s controlling shareholder Board of Directors.
Dec 18, 2014, 11:11 AM EST
Menards stays with RCR’s XFINITY program.
Dec 18, 2014, 10:30 AM EST
Second SPM IndyCar seat up for grabs.
Dec 17, 2014, 8:47 PM EST
NASCAR revealed the 2015 schedules for the Whelen Modified Tour and its Southwest Modified Tour, including a first-time visit at the legendary Hickory (NC) Motor Speedway.
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