Mar 30, 2013, 4:15 PM EDT
Wheel-to-wheel action on the track and a love triangle between drivers off of it are the core elements of one of NASCAR’s latest attempts to woo the Latino market: A telenovela.
“Arranque de Pasion: La Historia de Ela,” which will debut online next month before hitting TV screens in May, takes place in a fictionalized version of NASCAR and stars Mexican actress Kate Del Castillo (pictured) as female racer Ela Rivella, who’s caught between two racing brothers.
North America’s most popular motorsports category has been involved as a co-producer in the project, keeping watch over authenticity and content matters.
“It’s our opportunity to meet [Latinos] where they’re at, within the genres they’re already invested in,” NASCAR vice president of entertainment marketing Zane Stoddard told the AP’s Greg Beacham. “I feel like our sport is uniquely accessible in terms of relationships, family and all the things that drive television shows.”
However, it appears that NASCAR is letting the show’s production company handle creation of any dramatic, over-the-top plot twists that come with any proper telenovela, with Stoddard instead mentioning his series’ role as more of a “sounding board.”
“Because the novela is such a specific kind of story, very dramatic, we didn’t want to pretend we understood the kind of storytelling that takes place in [them],” he said. “We know what we know, and we know what we don’t know. We rely primarily on them to begin with the story and then allow us…to layer authenticity over it.”
Apr 17, 2015, 9:16 PM EDT
Ricky Taylor, Bill Auberlen secure pole positions for Round 3 of TUDOR Championship season in Long Beach.
Apr 17, 2015, 9:00 PM EDT
Some good banter between Simon Pagenaud and Will Power occurs during post-practice press conference, as the two laugh off their contact here last year.
Apr 17, 2015, 7:37 PM EDT
Power leads second practice in Long Beach.
Apr 17, 2015, 7:00 PM EDT
Five in a row for the McLaren junior driver as he starts the 2015 season in style.
Apr 17, 2015, 6:00 PM EDT
Ferrari’s long run pace suggests that Mercedes may not have it all its own way on Sunday.
Apr 17, 2015, 5:41 PM EDT
More from INDYCAR has been released regarding aero kit updates.
Apr 17, 2015, 4:45 PM EDT
Red Bull Global Rallycross rolls out a series of announcements for media day, Thursday in Long Beach.
Apr 17, 2015, 4:24 PM EDT
Scott Dixon on top in opening practice for the Verizon IndyCar Series at Long Beach.
Apr 17, 2015, 4:00 PM EDT
A mixed day for both Carlos Sainz Jr and Max Verstappen during practice for the Bahrain Grand Prix.
Apr 17, 2015, 3:00 PM EDT
Williams usually reserves its pace for Saturday, but Valtteri Bottas bucked the trend in Bahrain on Friday.
Apr 17, 2015, 2:36 PM EDT
Briton pleased with Mercedes work following practice for the Bahrain Grand Prix on Friday.
Apr 17, 2015, 2:00 PM EDT
He’s not the race defending champion, but as the most recent Long Beach winner still in the IndyCar field, Takuma Sato is indeed one to watch this weekend.
Apr 17, 2015, 1:22 PM EDT
A busy night for the stewards in Bahrain due to two incidents at the end of FP2 on Friday.
Apr 17, 2015, 12:32 PM EDT
Rocky Moran Jr. to make IndyCar debut this weekend with Dale Coyne Racing in a last-minute fill-in role for Carlos Huertas.
Apr 17, 2015, 12:31 PM EDT
Normal service is resumed in FP2 as Mercedes dominates proceedings, but Ferrari proves that it could be in the running for the race win on race day.
Apr 17, 2015, 12:00 PM EDT
Picking a winner from the Team Penske quartet is always a challenge, but Simon Pagenaud has his best shot yet to break through this weekend.
Apr 17, 2015, 11:00 AM EDT
Max Chilton reflects on his new dual role with Carlin in Indy Lights, and a bit on his Nissan LMP1 role as well.
Apr 17, 2015, 10:45 AM EDT
Can Mercedes strike back in FP2? Or will Ferrari continue to lead the way in Bahrain?
Apr 17, 2015, 10:00 AM EDT
Finnish driver delighted with how things are going at Maranello in 2015, but says his future is down to the team.
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