Apr 26, 2013, 11:00 AM EDT
Although the result didn’t come for Mike Conway and Rahal Letterman Lanigan Racing in Sunday’s Toyota Grand Prix of Long Beach, it was still a big weekend for the team and new sponsor blu eCigs.
Blu is a new electronic cigarette that produces none of the tobacco smoke, ash or smell, but also allows for vapor production and consistency to replicate an actual cigarette. It had dabbled in NASCAR with a small associate sponsorship, but Long Beach marked blu’s first race as a primary sponsor in IndyCar. A blu display was hard to miss in the Long Beach Expo Center.
Actor Stephen Dorff, whose credits include “Backbeat,” “Somewhere,” “Blade,” “Cecil B. DeMented” and “Space Truckers,” among others, was on hand to help promote the product.
The event was Dorff’s first IndyCar race and his ride in a two-seater practically blew his mind.
“It was sweet! It was so fast,” Dorff said when describing the ride. “We talked about doing an appearance for blu, and waited for this event. The partnership with Bobby and Letterman’s team provides the whole kit and caboodle. Mike looks sick out there, and the car looks fast just sitting still.”
As blu tests the waters for future races – and Conway certainly helped with a Firestone Fast Six appearance and practice pace – it could mark an opportunity for cigarette sponsorship to re-enter racing more regularly.
For a generation of racing, between Formula 1 and IndyCar, tobacco sponsorship was ubiquitous. But within the last decade, almost all signage has been phased out owing to new regulations, and Marlboro’s naming support finally ended for flagship teams Ferrari and Team Penske.
Dorff, a smoker for 20 or so years, said blu began in more of a grassroots way, and he thought of them when eCigs began popping up.
“It’s a new alternative, and it’s generated more positive reactions,” said Dorff. “If they want, the guys on Mike’s team can smoke the blus at the track, but the people around don’t need to worry. It’s old mixed with the new, and brings in a modern feel. It’s not combustion but still has the flavor.”
Jul 3, 2015, 4:00 PM EDT
Foust seeks another win, Speed looks for bounce back from tough Daytona at MCAS.
Jul 3, 2015, 3:30 PM EDT
The street and road course specialist gets his first taste of an oval in Iowa this week.
Jul 3, 2015, 2:00 PM EDT
Wolff finishes eight-tenths of a second behind regular Williams driver Felipe Massa in FP1 on Friday.
Jul 3, 2015, 1:22 PM EDT
British driver switches back to the old setting on his Mercedes after struggling in the past four races.
Jul 3, 2015, 12:00 PM EDT
Raikkonen hits back at questions about his motivation as rumors of a possible driver change at Ferrari begin to circulate.
Jul 3, 2015, 11:00 AM EDT
Rosberg’s car was covered over following a stoppage in FP1.
Jul 3, 2015, 10:32 AM EDT
Two red flags interrupt running in FP2, but it is Nico Rosberg who leads the way once again.
Jul 3, 2015, 8:45 AM EDT
Can Nico Rosberg top the timesheets once again in second practice at Silverstone?
Jul 3, 2015, 4:46 AM EDT
First practice at Silverstone kicks off at 5am ET on Friday.
Jul 2, 2015, 11:08 PM EDT
The way his season had been going, two-time NHRA Funny Car champ Tony Pedregon was threatening to become a “Whatever Happened To?” question.
Jul 2, 2015, 10:18 PM EDT
New NHRA Peter Clifford has the experience and apparently plenty of ideas already to get the sport of drag racing moving forward and out of neutral.
Jul 2, 2015, 6:36 PM EDT
Today, Iowa. Next year, Indianapolis? That’s what Matthew Brabham is hoping for, after completing his first full IndyCar test with Andretti Autosport Thursday at Iowa Speedway.
Jul 2, 2015, 4:10 PM EDT
At the same time that James Hinchcliffe was seriously injured while practicing for the Indianapolis 500, Ryan Briscoe didn’t have a ride for either the 500 or for the season.
Jul 2, 2015, 3:00 PM EDT
The same ten teams from season one, albeit with a few name changes.
F1 Strategy Group pushing through technical revolution for 2017, other changes planned as early as Belgian GP
Jul 2, 2015, 1:48 PM EDT
F1 Strategy Group met with the FIA and Formula One Management in England on Wednesday to discuss future changes to the sport.
Jul 2, 2015, 1:30 PM EDT
Red, white and blue in time for the British Grand Prix weekend.
Jul 2, 2015, 1:00 PM EDT
The MST team makes its predictions ahead of this weekend’s British Grand Prix at Silverstone.
- Rosberg fastest once again in second British GP practice 0
- Rosberg tops FP1 at Silverstone after gearbox change 0
- NHRA: Tony Pedregon hopes to keep momentum going in Norwalk 0
- NHRA: New president Peter Clifford full of ideas to get drag racing back on-track 8
- Ryan Briscoe making most of filling in for James Hinchcliffe 0
- F1 Strategy Group pushing through technical revolution for 2017, other changes planned as early as Belgian GP 6
- 2015 British Grand Prix Preview 1