Apr 26, 2013, 11:00 AM EDT
Although the result didn’t come for Mike Conway and Rahal Letterman Lanigan Racing in Sunday’s Toyota Grand Prix of Long Beach, it was still a big weekend for the team and new sponsor blu eCigs.
Blu is a new electronic cigarette that produces none of the tobacco smoke, ash or smell, but also allows for vapor production and consistency to replicate an actual cigarette. It had dabbled in NASCAR with a small associate sponsorship, but Long Beach marked blu’s first race as a primary sponsor in IndyCar. A blu display was hard to miss in the Long Beach Expo Center.
Actor Stephen Dorff, whose credits include “Backbeat,” “Somewhere,” “Blade,” “Cecil B. DeMented” and “Space Truckers,” among others, was on hand to help promote the product.
The event was Dorff’s first IndyCar race and his ride in a two-seater practically blew his mind.
“It was sweet! It was so fast,” Dorff said when describing the ride. “We talked about doing an appearance for blu, and waited for this event. The partnership with Bobby and Letterman’s team provides the whole kit and caboodle. Mike looks sick out there, and the car looks fast just sitting still.”
As blu tests the waters for future races – and Conway certainly helped with a Firestone Fast Six appearance and practice pace – it could mark an opportunity for cigarette sponsorship to re-enter racing more regularly.
For a generation of racing, between Formula 1 and IndyCar, tobacco sponsorship was ubiquitous. But within the last decade, almost all signage has been phased out owing to new regulations, and Marlboro’s naming support finally ended for flagship teams Ferrari and Team Penske.
Dorff, a smoker for 20 or so years, said blu began in more of a grassroots way, and he thought of them when eCigs began popping up.
“It’s a new alternative, and it’s generated more positive reactions,” said Dorff. “If they want, the guys on Mike’s team can smoke the blus at the track, but the people around don’t need to worry. It’s old mixed with the new, and brings in a modern feel. It’s not combustion but still has the flavor.”
Oct 25, 2014, 8:02 PM EDT
Motor City connections are plentiful between the three Ford drivers still standing in the Chase.
Oct 25, 2014, 6:00 PM EDT
The 4-Rings takes to Facebook to dismiss yet another revival of the rumors that it’s going Grand Prix racing in the near-future.
Oct 25, 2014, 4:30 PM EDT
Battle for Truck Series championship becomes three-horse race.
Oct 25, 2014, 4:04 PM EDT
Darrell “Bubba” Wallace Jr. won his first career NASCAR Camping World Truck Series race at Martinsville Speedway last October. He returned to the short bullring one year later to win there again in Saturday’s Kroger 200.
Oct 25, 2014, 2:28 PM EDT
Stenhouse and Allgaier will start mid-pack on Sunday at Martinsville.
Oct 25, 2014, 1:30 PM EDT
Says first five years in F1 are about surviving, but cannot see the project failing.
Oct 25, 2014, 1:04 PM EDT
Harvick turns in a 19.457-second lap around the Virginia half-mile to top “Happy Hour.”
Oct 25, 2014, 12:30 PM EDT
German driver looking forward to tackling the Circuit of The Americas in Austin next weekend.
Oct 25, 2014, 12:30 PM EDT
Despite fighting breast cancer for the third time, NASCAR fan Wendy Smith decided to spend $25 to help others even less fortunate. Her gratuity paid off in a big way, earning a brand new $65,000 Chevrolet Corvette.
Oct 25, 2014, 12:00 PM EDT
Patrick not afraid to tackle thorny topics yesterday at Martinsville.
Oct 25, 2014, 11:35 AM EDT
On a weekend that carries a lot of significance for honoring NASCAR Hall of Fame-elect inductee Wendell Scott, Darrell “Bubba” Wallace Jr. paid tribute in his own way to Scott, earning the pole for Saturday’s Kroger 200 Camping World Truck Series race.
Oct 25, 2014, 11:30 AM EDT
Former HRT driver casts his damning judgement on the current cost crisis in F1.
Oct 25, 2014, 10:30 AM EDT
The demise of both Caterham and Marussia has been on the cards for some time, yet Formula 1 has allowed it to happen.
Oct 25, 2014, 10:03 AM EDT
Despite chilly temperatures in the mid-40s in the 50-minute early-morning session, Jimmie Johnson led all drivers in the next-to-last Sprint Cup practice with a best lap of 98.023 mph, the only driver over the 98 mph mark.
Oct 25, 2014, 9:30 AM EDT
Over 400 people attend special event in celebration of Brabham’s life and legacy.
Oct 25, 2014, 8:30 AM EDT
Lotus driver has failed to score any points in 2014, but feels that next season will hold better things.
Oct 25, 2014, 7:00 AM EDT
Yet another record falls to the Spanish sensation in Malaysia.
Oct 25, 2014, 5:48 AM EDT
Bernie Ecclestone claims that there will be just 18 cars racing in Austin.
Oct 24, 2014, 11:50 PM EDT
In a surprisingly candid admission, six-time Sprint Cup champ Jimmie Johnson says that while nothing is imminent, the day is coming when he and crew chief Chad Knaus will go their separate ways.
Oct 24, 2014, 11:32 PM EDT
In a bemusing video released Thursday, NASCAR star Kevin Harvick spent one of his recent off nights working the room at an Outback Steakhouse.
Video from NASCAR America
- Bubba Wallace pays homage to NASCAR Hall of Famer Wendell Scott with encore win at Martinsville 1
- Marussia also set to miss United States GP 8
- Jimmie Johnson: ‘That day is out there’ when he’ll split with crew chief Chad Knaus 7
- Jeff Gordon would love to return to Saturday Night Live — and wants to bring Ricky Funck with him (video) 0
- 2-for-1: Jamie McMurray wins Martinsville pole, sets track record 0
- Caterham given dispensation to miss Austin and Brazil 3
- Caterham the latest team to fall foul of the Leafield ‘curse’ 1