Apr 26, 2013, 11:00 AM EDT
Although the result didn’t come for Mike Conway and Rahal Letterman Lanigan Racing in Sunday’s Toyota Grand Prix of Long Beach, it was still a big weekend for the team and new sponsor blu eCigs.
Blu is a new electronic cigarette that produces none of the tobacco smoke, ash or smell, but also allows for vapor production and consistency to replicate an actual cigarette. It had dabbled in NASCAR with a small associate sponsorship, but Long Beach marked blu’s first race as a primary sponsor in IndyCar. A blu display was hard to miss in the Long Beach Expo Center.
Actor Stephen Dorff, whose credits include “Backbeat,” “Somewhere,” “Blade,” “Cecil B. DeMented” and “Space Truckers,” among others, was on hand to help promote the product.
The event was Dorff’s first IndyCar race and his ride in a two-seater practically blew his mind.
“It was sweet! It was so fast,” Dorff said when describing the ride. “We talked about doing an appearance for blu, and waited for this event. The partnership with Bobby and Letterman’s team provides the whole kit and caboodle. Mike looks sick out there, and the car looks fast just sitting still.”
As blu tests the waters for future races – and Conway certainly helped with a Firestone Fast Six appearance and practice pace – it could mark an opportunity for cigarette sponsorship to re-enter racing more regularly.
For a generation of racing, between Formula 1 and IndyCar, tobacco sponsorship was ubiquitous. But within the last decade, almost all signage has been phased out owing to new regulations, and Marlboro’s naming support finally ended for flagship teams Ferrari and Team Penske.
Dorff, a smoker for 20 or so years, said blu began in more of a grassroots way, and he thought of them when eCigs began popping up.
“It’s a new alternative, and it’s generated more positive reactions,” said Dorff. “If they want, the guys on Mike’s team can smoke the blus at the track, but the people around don’t need to worry. It’s old mixed with the new, and brings in a modern feel. It’s not combustion but still has the flavor.”
Sep 2, 2014, 7:30 PM EDT
The Fontana race replay and championship celebration air tonight on NBCSN from 8 p.m. ET through 11:30 p.m. ET.
Sep 2, 2014, 7:03 PM EDT
NASCAR AMERICA’s Kyle Petty and Parker Kligerman have their ideas on who can beat out NASCAR’s two strongest teams for a championship.
Sep 2, 2014, 6:34 PM EDT
The newest Chase-bound driver chats with NBCSN’s Marty Snider about his win on Sunday at Atlanta Motor Speedway.
Sep 2, 2014, 6:00 PM EDT
400 miles. 2 Chase Grid spots. It all comes down to Saturday night.
Sep 2, 2014, 4:45 PM EDT
Coming up today: Beating the Hendrick/Penske bloc; Atlanta edition of “Scan All 43″; Kyle Busch’s continued struggles; the career of crew chief Jimmy Fennig.
Sep 2, 2014, 4:00 PM EDT
Daly confirms the tough news on his Twitter page, citing a “lack of funding” as the cause for his dropping.
Sep 2, 2014, 3:15 PM EDT
Ron Hornaday Jr. is out of a ride and 18 employees are out of a job.
Sep 2, 2014, 2:45 PM EDT
Alonso to Britain’s Sky Sports: “I want to win here and finish the job that we started some years ago, and we will see what the future [holds]“
Sep 2, 2014, 2:15 PM EDT
Mazda Road to Indy regulars Scott Hargrove and Daniel Burkett secure titles in Porsche GT3 Canada and Atlantic, respectively.
Sep 2, 2014, 1:45 PM EDT
Pierre Gasly, a Red Bull Junior, will join Caterham’s GP2 team for the rest of 2014.
Sep 2, 2014, 1:30 PM EDT
Ryan Newman is the only Chase hopeful that controls his destiny going into Saturday’s Federated Auto Parts 400.
Sep 2, 2014, 1:03 PM EDT
Mikhail Aleshin updates his social media pages for first time since scary Fontana accident on Friday night.
Sep 2, 2014, 12:17 PM EDT
What was Haas Formula is now Haas F1 Team as part of a new brand rollout.
Sep 2, 2014, 11:00 AM EDT
United Fiber & Data looks set to return to IndyCar for 2015 and the foreseeable future.
Sep 2, 2014, 10:00 AM EDT
Team Penske president Tim Cindric all but confirms Will Power will run the No. 1 in 2015.
Sep 2, 2014, 9:00 AM EDT
MAVTV announces IndyCar’s return to Fontana for two more years through 2016, although official confirmation from the sanctioning body and a date remains to be revealed.
Sep 1, 2014, 8:00 PM EDT
Kahne to NBCSN contributor Nate Ryan: “We need to build off of this…As a team, we need to be stronger together.”
Sep 1, 2014, 7:30 PM EDT
NASCAR AMERICA’S Kyle Petty and Parker Kligerman believe that the three-time Sprint Cup champion handled himself well throughout a difficult weekend.
Sep 1, 2014, 7:00 PM EDT
Organizers of the Russian Grand Prix appear to be getting behind their countryman as F1’s first visit to Sochi draws closer.
Sep 1, 2014, 6:35 PM EDT
Richie Crampton, Alexis DeJoria, Shane Gray and Eddie Krawiec captured U.S. Nationals wins on Monday.
Video from NASCAR America
- Gene Haas’ F1 team changes team name, launches new pages 3
- Cindric proposes IndyCar champion Will Power will run No. 1 in 2015 2
- NASCAR AMERICA: Assessing Tony Stewart’s return at Atlanta (VIDEO) 1
- Feelin’ free: Frustrations end for Chase-bound Kahne, IndyCar champ Power 3
- Honda preps for first simulations, expresses confidence it can match Mercedes 5
- Kenseth clinches Chase berth; Bowyer falls out of Grid with one race to go 1
- Kasey Kahne rallies in last 2 laps to win at Atlanta, makes Chase 1