Skip to content

Big weekend for blu eCigs, Dorff, RLL in Long Beach

Apr 26, 2013, 11:00 AM EDT

Stephen Dorff AP

Although the result didn’t come for Mike Conway and Rahal Letterman Lanigan Racing in Sunday’s Toyota Grand Prix of Long Beach, it was still a big weekend for the team and new sponsor blu eCigs.

Blu is a new electronic cigarette that produces none of the tobacco smoke, ash or smell, but also allows for vapor production and consistency to replicate an actual cigarette. It had dabbled in NASCAR with a small associate sponsorship, but Long Beach marked blu’s first race as a primary sponsor in IndyCar. A blu display was hard to miss in the Long Beach Expo Center.

Actor Stephen Dorff, whose credits include “Backbeat,” “Somewhere,” “Blade,” “Cecil B. DeMented” and “Space Truckers,” among others, was on hand to help promote the product.

The event was Dorff’s first IndyCar race and his ride in a two-seater practically blew his mind.

“It was sweet! It was so fast,” Dorff said when describing the ride. “We talked about doing an appearance for blu, and waited for this event. The partnership with Bobby and Letterman’s team provides the whole kit and caboodle. Mike looks sick out there, and the car looks fast just sitting still.”

As blu tests the waters for future races – and Conway certainly helped with a Firestone Fast Six appearance and practice pace – it could mark an opportunity for cigarette sponsorship to re-enter racing more regularly.

For a generation of racing, between Formula 1 and IndyCar, tobacco sponsorship was ubiquitous. But within the last decade, almost all signage has been phased out owing to new regulations, and Marlboro’s naming support finally ended for flagship teams Ferrari and Team Penske.

Dorff, a smoker for 20 or so years, said blu began in more of a grassroots way, and he thought of them when eCigs began popping up.

“It’s a new alternative, and it’s generated more positive reactions,” said Dorff. “If they want, the guys on Mike’s team can smoke the blus at the track, but the people around don’t need to worry. It’s old mixed with the new, and brings in a modern feel. It’s not combustion but still has the flavor.”

Latest Posts
  1. Team Penske, Carl Edwards look to earn Sprint Cup title for Ford – and Detroit (VIDEO)

    Oct 25, 2014, 8:02 PM EDT

    Goody's Headache Relief Shot 500 - Practice Getty Images

    Motor City connections are plentiful between the three Ford drivers still standing in the Chase.

  2. Audi: Rumors of potential F1 entry just “pure speculation”

    Oct 25, 2014, 6:00 PM EDT

    AudiDuval1 Getty Images

    The 4-Rings takes to Facebook to dismiss yet another revival of the rumors that it’s going Grand Prix racing in the near-future.

  3. NASCAR Trucks: Crafton still controls title race, but Bubba looming larger

    Oct 25, 2014, 4:30 PM EDT

    Kroger 200 - Qualifying Getty Images

    Battle for Truck Series championship becomes three-horse race.

  4. Bubba Wallace pays homage to NASCAR Hall of Famer Wendell Scott with encore win at Martinsville

    Oct 25, 2014, 4:04 PM EDT

    (Robert Laberge/NASCAR via Getty Images) Getty Images

    Darrell “Bubba” Wallace Jr. won his first career NASCAR Camping World Truck Series race at Martinsville Speedway last October. He returned to the short bullring one year later to win there again in Saturday’s Kroger 200.

  5. Ricky Stenhouse Jr., Justin Allgaier trying to bounce back after missing Talladega

    Oct 25, 2014, 2:28 PM EDT

    Goody's Headache Relief Shot 500 - Practice Getty Images

    Stenhouse and Allgaier will start mid-pack on Sunday at Martinsville.

  6. Haas: Starting F1 team my biggest challenge yet

    Oct 25, 2014, 1:30 PM EDT

    Gene Haas Formula One Press Conference Getty Images

    Says first five years in F1 are about surviving, but cannot see the project failing.

  7. Kevin Harvick quickest in final Sprint Cup practice at Martinsville

    Oct 25, 2014, 1:04 PM EDT

    Goody's Headache Relief Shot 500 - Practice Getty Images

    Harvick turns in a 19.457-second lap around the Virginia half-mile to top “Happy Hour.”

  8. COTA set to provide Vettel with a dose of nostalgia

    Oct 25, 2014, 12:30 PM EDT

    F1 US Grand Prix Auto Racing AP

    German driver looking forward to tackling the Circuit of The Americas in Austin next weekend.

  9. Dale Jr. Foundation gives brand new 2015 Corvette to ailing fan

    Oct 25, 2014, 12:30 PM EDT

    (Photo courtesy WITN.com) (Photo courtesy WITN.com)

    Despite fighting breast cancer for the third time, NASCAR fan Wendy Smith decided to spend $25 to help others even less fortunate. Her gratuity paid off in a big way, earning a brand new $65,000 Chevrolet Corvette.

  10. Danica Patrick angry with NASCAR over ‘Dega qualifying, questions its diversity program

    Oct 25, 2014, 12:00 PM EDT

    Goody's Headache Relief Shot 500 - Qualifying Getty Images

    Patrick not afraid to tackle thorny topics yesterday at Martinsville.

  11. Bubba Wallace honors Wendell Scott by earning pole for Martinsville Truck race

    Oct 25, 2014, 11:35 AM EDT

    (Jared C. Tilton/Getty Images) Getty Images

    On a weekend that carries a lot of significance for honoring NASCAR Hall of Fame-elect inductee Wendell Scott, Darrell “Bubba” Wallace Jr. paid tribute in his own way to Scott, earning the pole for Saturday’s Kroger 200 Camping World Truck Series race.

  12. Karthikeyan: F1 completely unsustainable for small teams

    Oct 25, 2014, 11:30 AM EDT

    F1 Grand Prix Of India Getty Images

    Former HRT driver casts his damning judgement on the current cost crisis in F1.

  13. Will the top powers in F1 now get the message about the cost crisis? Don’t count on it

    Oct 25, 2014, 10:30 AM EDT

    AUTO-PRIX-JPN-F1 Getty Images

    The demise of both Caterham and Marussia has been on the cards for some time, yet Formula 1 has allowed it to happen.

  14. Jimmie Johnson, Jeff Gordon pace early-morning Sprint Cup practice at Martinsville

    Oct 25, 2014, 10:03 AM EDT

    (Mike Ehrmann/Getty Images) Getty Images

    Despite chilly temperatures in the mid-40s in the 50-minute early-morning session, Jimmie Johnson led all drivers in the next-to-last Sprint Cup practice with a best lap of 98.023 mph, the only driver over the 98 mph mark.

  15. Sir Jack Brabham’s life and legacy celebrated in special event at Silverstone

    Oct 25, 2014, 9:30 AM EDT

    Australian F1 Grand Prix - Race Getty Images

    Over 400 people attend special event in celebration of Brabham’s life and legacy.

  16. Maldonado hoping for strong finish to 2014 season

    Oct 25, 2014, 8:30 AM EDT

    F1 Grand Prix of Japan - Practice Getty Images

    Lotus driver has failed to score any points in 2014, but feels that next season will hold better things.

  17. Moto GP: Marquez breaks pole position record in Malaysia

    Oct 25, 2014, 7:00 AM EDT

    MOTO-PRIX-MAS Getty Images

    Yet another record falls to the Spanish sensation in Malaysia.

  18. Marussia also set to miss United States GP

    Oct 25, 2014, 5:48 AM EDT

    AUTO-PRIX-RUS-PRACTICE Getty Images

    Bernie Ecclestone claims that there will be just 18 cars racing in Austin.

  19. Jimmie Johnson: ‘That day is out there’ when he’ll split with crew chief Chad Knaus

    Oct 24, 2014, 11:50 PM EDT

    (Patrick Smith/Getty Images) Getty Images

    In a surprisingly candid admission, six-time Sprint Cup champ Jimmie Johnson says that while nothing is imminent, the day is coming when he and crew chief Chad Knaus will go their separate ways.

  20. ‘Hey, I’m Kevin (Harvick), welcome to Outback. Can I get you a table?’ (with video)

    Oct 24, 2014, 11:32 PM EDT

    (Photo courtesy Outback Steakhouse) (Photo courtesy Outback Steakhouse)

    In a bemusing video released Thursday, NASCAR star Kevin Harvick spent one of his recent off nights working the room at an Outback Steakhouse.

Video from NASCAR America

Remembering the Hendrick Motorsports plane crash
Top 10 NASCAR Driver Searches
  1. R. Preece (1830)
  2. K. Busch (1393)
  3. M. Kenseth (1380)
  4. R. Newman (1282)
  5. L. Cassill (1190)
  1. J. Johnson (1183)
  2. K. Kahne (1157)
  3. D. Coby (1145)
  4. J. Gordon (1041)
  5. R. Rovelo (1027)