Apr 26, 2013, 11:00 AM EDT
Although the result didn’t come for Mike Conway and Rahal Letterman Lanigan Racing in Sunday’s Toyota Grand Prix of Long Beach, it was still a big weekend for the team and new sponsor blu eCigs.
Blu is a new electronic cigarette that produces none of the tobacco smoke, ash or smell, but also allows for vapor production and consistency to replicate an actual cigarette. It had dabbled in NASCAR with a small associate sponsorship, but Long Beach marked blu’s first race as a primary sponsor in IndyCar. A blu display was hard to miss in the Long Beach Expo Center.
Actor Stephen Dorff, whose credits include “Backbeat,” “Somewhere,” “Blade,” “Cecil B. DeMented” and “Space Truckers,” among others, was on hand to help promote the product.
The event was Dorff’s first IndyCar race and his ride in a two-seater practically blew his mind.
“It was sweet! It was so fast,” Dorff said when describing the ride. “We talked about doing an appearance for blu, and waited for this event. The partnership with Bobby and Letterman’s team provides the whole kit and caboodle. Mike looks sick out there, and the car looks fast just sitting still.”
As blu tests the waters for future races – and Conway certainly helped with a Firestone Fast Six appearance and practice pace – it could mark an opportunity for cigarette sponsorship to re-enter racing more regularly.
For a generation of racing, between Formula 1 and IndyCar, tobacco sponsorship was ubiquitous. But within the last decade, almost all signage has been phased out owing to new regulations, and Marlboro’s naming support finally ended for flagship teams Ferrari and Team Penske.
Dorff, a smoker for 20 or so years, said blu began in more of a grassroots way, and he thought of them when eCigs began popping up.
“It’s a new alternative, and it’s generated more positive reactions,” said Dorff. “If they want, the guys on Mike’s team can smoke the blus at the track, but the people around don’t need to worry. It’s old mixed with the new, and brings in a modern feel. It’s not combustion but still has the flavor.”
Aug 1, 2014, 9:40 PM EDT
The next generation of stock car racing’s fabled Alabama Gang has now officially arrived.
Aug 1, 2014, 8:49 PM EDT
Chase Pistone tops Practice 1, while Brendan Gaughan is fastest in Practice 2 for tomorrow night’s Nationwide Series race.
Aug 1, 2014, 8:08 PM EDT
The Sprint Cup championship leader admits that his back may never “be the same” after suffering spasms in May at Charlotte.
Aug 1, 2014, 7:11 PM EDT
Townley has been released from a local hospital after a hard wreck in ARCA qualifying this morning, but he will not race in tomorrow’s Pocono Mountains 150 for the NASCAR Camping World Truck Series.
Aug 1, 2014, 6:45 PM EDT
Will the 11 team adapt to interim crew chief Mike Wheeler? Plus, Kyle Petty shares his Victory Lane predictions for Sunday’s GoBowling.com 400 at Pocono.
Aug 1, 2014, 6:12 PM EDT
One year ago, Kahne effectively put himself into the Chase with a win at Pocono. Another win on Sunday at the Tricky Triangle could do it again.
Aug 1, 2014, 5:12 PM EDT
Is his first career Sprint Cup win not too far off? Larson’s lap of 183.438 mph is enough to earn pole position for Sunday’s GoBowling.com 400.
Aug 1, 2014, 4:45 PM EDT
Coming up today: Kasey Kahne on his hunt for a Chase-clinching win; expectations for Denny Hamlin’s interim crew chief; Dale Jr. and IndyCar’s Graham Rahal visit National Guard soldiers; the many nuances of Pocono Raceway; Ty Dillon looks back on an extraordinary weekend at Indy.
Aug 1, 2014, 3:43 PM EDT
Larson and Peters go 1-2 in the first Truck practice, then flip-flop in the second practice at Pocono.
Aug 1, 2014, 3:30 PM EDT
Former Pocono winner Kyle Petty explains the aspects that set Pocono apart from the rest of NASCAR’s tracks.
Aug 1, 2014, 3:10 PM EDT
Toronto winner leads second practice for the Verizon IndyCar Series on Friday.
Aug 1, 2014, 2:15 PM EDT
Kenseth’s teammate, Denny Hamlin, does not have regular crew chief Darian Grubb behind him this weekend, as Grubb has begun serving his six-race suspension.
Aug 1, 2014, 1:30 PM EDT
In the final part of our 2014 mid-season review, we look at the storylines that have defined the season so far and take a look at what we may be talking about come the end of the year.
Aug 1, 2014, 1:15 PM EDT
Ives has won multiple Sprint Cup titles as an engineer for Jimmie Johnson, but will be making his Cup debut as a crew chief when he joins forces with Dale Earnhardt Jr. next season.
Aug 1, 2014, 1:00 PM EDT
NASCAR drivers are known for trading paint, spinning out rivals and are seemingly always ready for a fight. And those are just some of the same elements that NASCAR drivers share with CEO’s of some of the best middle-market companies, according to a new story.
Aug 1, 2014, 12:45 PM EDT
Busch posts a lap of 180.353 mph around the 2.5-mile Tricky Triangle.
Aug 1, 2014, 12:30 PM EDT
Much like a frequent flier or frequent hotel guest program, JTG Daugherty has created the first ‘rewards program’ for fans to earn awards and prizes using engagement with the team and its sponsors through social media.
Aug 1, 2014, 12:00 PM EDT
In part two of our mid-season report, we look at the drivers: who has excelled and who has floundered in 2014?
Aug 1, 2014, 11:34 AM EDT
Multi-motorsports team owner Chip Ganassi will be honored August 7 in Corning, N.Y., for more than a quarter-century of contributions to the auto racing world.
Aug 1, 2014, 11:15 AM EDT
Austin Dillon isn’t skating through his rookie season in Sprint Cup. Everything he achieves, he earns. But Dillon did try skating of a different kind and took to it like a natural.