Apr 26, 2013, 11:00 AM EDT
Although the result didn’t come for Mike Conway and Rahal Letterman Lanigan Racing in Sunday’s Toyota Grand Prix of Long Beach, it was still a big weekend for the team and new sponsor blu eCigs.
Blu is a new electronic cigarette that produces none of the tobacco smoke, ash or smell, but also allows for vapor production and consistency to replicate an actual cigarette. It had dabbled in NASCAR with a small associate sponsorship, but Long Beach marked blu’s first race as a primary sponsor in IndyCar. A blu display was hard to miss in the Long Beach Expo Center.
Actor Stephen Dorff, whose credits include “Backbeat,” “Somewhere,” “Blade,” “Cecil B. DeMented” and “Space Truckers,” among others, was on hand to help promote the product.
The event was Dorff’s first IndyCar race and his ride in a two-seater practically blew his mind.
“It was sweet! It was so fast,” Dorff said when describing the ride. “We talked about doing an appearance for blu, and waited for this event. The partnership with Bobby and Letterman’s team provides the whole kit and caboodle. Mike looks sick out there, and the car looks fast just sitting still.”
As blu tests the waters for future races – and Conway certainly helped with a Firestone Fast Six appearance and practice pace – it could mark an opportunity for cigarette sponsorship to re-enter racing more regularly.
For a generation of racing, between Formula 1 and IndyCar, tobacco sponsorship was ubiquitous. But within the last decade, almost all signage has been phased out owing to new regulations, and Marlboro’s naming support finally ended for flagship teams Ferrari and Team Penske.
Dorff, a smoker for 20 or so years, said blu began in more of a grassroots way, and he thought of them when eCigs began popping up.
“It’s a new alternative, and it’s generated more positive reactions,” said Dorff. “If they want, the guys on Mike’s team can smoke the blus at the track, but the people around don’t need to worry. It’s old mixed with the new, and brings in a modern feel. It’s not combustion but still has the flavor.”
Sep 5, 2015, 7:45 AM EDT
Lewis Hamilton goes in search of his 11th pole position of the 2015 season at Monza on Saturday.
Sep 5, 2015, 6:07 AM EDT
Hamilton leads the way from Vettel and Rosberg in final practice at Monza.
Sep 5, 2015, 4:45 AM EDT
Lewis Hamilton bids to complete a clean sweep of practice sessions on Saturday morning at Monza.
Sep 4, 2015, 5:00 PM EDT
Gasly storms to pole ahead of Mitch Evans and Stoffel Vandoorne as American driver Alexander Rossi struggles to P10 on the grid.
Sep 4, 2015, 4:00 PM EDT
Ecclestone backs Vettel to win a fifth world championship during his time with Ferrari.
Sep 4, 2015, 2:00 PM EDT
After being the enemy for the Ferrari fans in the past at Monza, Vettel will now carry their hopes of a home win on his shoulders.
Sep 4, 2015, 1:00 PM EDT
Despite finishing well clear of the chasing pack on Friday in practice, Hamilton believes he can go faster still.
Sep 4, 2015, 12:00 PM EDT
Sebastian Vettel, Fernando Alonso and Jenson Button among those running with a sticker paying tribute to Wilson on their helmets at Monza.
Sep 4, 2015, 11:30 AM EDT
IndyCar’s season recap airs tonight at 11:30 p.m. ET on NBCSN.
Sep 4, 2015, 10:59 AM EDT
Will Buxton brings you the latest news, interviews and insight from the paddock ahead of this weekend’s Italian Grand Prix.
Sep 4, 2015, 10:26 AM EDT
F1 drivers react to idea of closed cockpits possibly being introduced down the road.
Sep 4, 2015, 10:11 AM EDT
Will Buxton and Jason Swales head to Silverstone to give you a behind-the-scenes look at the British Grand Prix in the latest episode of Off The Grid.
Sep 4, 2015, 9:58 AM EDT
First round of funeral details for Justin Wilson have been confirmed.
Sep 4, 2015, 9:31 AM EDT
Mercedes romps to another one-two finish in FP2 as the rest of the field is left trailing behind.
Sep 4, 2015, 8:45 AM EDT
Jota Sport confirms it will expand its LMP2 programme for 2016 to compete in the full WEC season.
Sep 4, 2015, 7:45 AM EDT
Lewis Hamilton will be hoping to double up in FP2 after topping first practice on Friday morning.
Sep 4, 2015, 5:31 AM EDT
Hamilton finishes half a second clear of Rosberg to top FP1 on Friday.
Sep 4, 2015, 3:45 AM EDT
The Italian GP weekend kicks off with FP1 at 4am ET on Friday.
Sep 3, 2015, 6:55 PM EDT
Here’s all the information you need to know about this weekend’s 61st annual Chevrolet Performance U.S. Nationals at Lucas Oil Raceway in suburban Indianapolis:
- WATCH LIVE: Italian GP qualifying on NBCSN and Live Extra from 8am ET 0
- Hamilton completes practice clean sweep at Monza 0
- F1 Paddock Pass: Italian Grand Prix (VIDEO) 0
- Off The Grid: Silverstone preview (premieres 9/6 on NBCSN) 0
- Hamilton quickest again in second Italian GP practice 2
- Hamilton leads Mercedes one-two in Italian GP FP1 1
- NHRA: All you need to know about the 61st U.S. Nationals 1