Apr 26, 2013, 11:00 AM EST
Although the result didn’t come for Mike Conway and Rahal Letterman Lanigan Racing in Sunday’s Toyota Grand Prix of Long Beach, it was still a big weekend for the team and new sponsor blu eCigs.
Blu is a new electronic cigarette that produces none of the tobacco smoke, ash or smell, but also allows for vapor production and consistency to replicate an actual cigarette. It had dabbled in NASCAR with a small associate sponsorship, but Long Beach marked blu’s first race as a primary sponsor in IndyCar. A blu display was hard to miss in the Long Beach Expo Center.
Actor Stephen Dorff, whose credits include “Backbeat,” “Somewhere,” “Blade,” “Cecil B. DeMented” and “Space Truckers,” among others, was on hand to help promote the product.
The event was Dorff’s first IndyCar race and his ride in a two-seater practically blew his mind.
“It was sweet! It was so fast,” Dorff said when describing the ride. “We talked about doing an appearance for blu, and waited for this event. The partnership with Bobby and Letterman’s team provides the whole kit and caboodle. Mike looks sick out there, and the car looks fast just sitting still.”
As blu tests the waters for future races – and Conway certainly helped with a Firestone Fast Six appearance and practice pace – it could mark an opportunity for cigarette sponsorship to re-enter racing more regularly.
For a generation of racing, between Formula 1 and IndyCar, tobacco sponsorship was ubiquitous. But within the last decade, almost all signage has been phased out owing to new regulations, and Marlboro’s naming support finally ended for flagship teams Ferrari and Team Penske.
Dorff, a smoker for 20 or so years, said blu began in more of a grassroots way, and he thought of them when eCigs began popping up.
“It’s a new alternative, and it’s generated more positive reactions,” said Dorff. “If they want, the guys on Mike’s team can smoke the blus at the track, but the people around don’t need to worry. It’s old mixed with the new, and brings in a modern feel. It’s not combustion but still has the flavor.”
Jan 26, 2015, 8:45 PM EST
NASCAR heavily is considering using the May 16 showcase as a trial run of the rules package for the 2016 season and has begun informing Sprint Cup teams of the possibility.
Jan 26, 2015, 8:33 PM EST
Quick recap for Day 1 of 3 in South Florida for the Indy Lights contingent.
Jan 26, 2015, 8:06 PM EST
Kyle Busch say that he doesn’t see Toyota partners Joe Gibbs Racing and Michael Waltrip Racing working closely together and that “we’re idiots” for not doing so.
Jan 26, 2015, 7:04 PM EST
Kyle Busch is not pleased with those who have confused him with his brother in reporting on Kurt Busch’s recent court matter.
Jan 26, 2015, 6:05 PM EST
Will its expansion help or hurt its hopes of a Sprint Cup title?
Jan 26, 2015, 4:54 PM EST
Which Joe Gibbs Racing driver will have the best season in 2015? Newcomer Carl Edwards, or Matt Kenseth, or JGR stalwarts Kyle Busch or Denny Hamlin?
Jan 26, 2015, 4:38 PM EST
After last year’s exciting Chase for the Sprint Cup, NASCAR chairman Brian France painted a very positive state of the sport Monday. There are still challenges, but NASCAR is working at fixing those.
Jan 26, 2015, 4:05 PM EST
NASCAR Chairman Brian France says series officials are not looking to eliminate the four-car limit for teams.
Jan 26, 2015, 3:58 PM EST
The wireless communications company already has announced its departure after the end of its contract in 2016
Jan 26, 2015, 3:30 PM EST
Devon Amos, Jay Beasley, Collin Cabre, Natalie Decker, Kenzie Ruston, and Dylan Smith part of this year’s D4D program; an update on Daytona Rising renovation project.
Jan 26, 2015, 3:22 PM EST
Greg Morin, a pit coach overseeing the crews of Jimmie Johnson and Dale Earnhardt Jr., is leaving his position after January.
Jan 26, 2015, 3:08 PM EST
NASCAR has outlawed the practice of teams manipulating — or flaring out — of rear side skirts to produce an aerodynamic advantage.
Jan 26, 2015, 1:25 PM EST
The Grove gang reveals its lineup for the first F1 preseason test of 2015.
Jan 26, 2015, 12:00 PM EST
Video game retail company continues support of Joe Gibbs Racing’s XFINITY Series program.
Jan 26, 2015, 11:30 AM EST
Official launch of the new car is set for Friday.
Jan 26, 2015, 11:09 AM EST
NASCAR Hall of Famer Dale Jarrett will join NBC and NBCSN’s coverage of NASCAR in 2015, it was announced Monday.
National Motorsports Press Association honors Lynda Petty, Kevin Harvick and others for service, achievement
Jan 26, 2015, 10:31 AM EST
Richard Petty’s late wife, Lynda, and 2014 Sprint Cup champion Kevin Harvick were among those who were honored during Sunday’s National Motorsports Press Association annual awards banquet.
Jan 26, 2015, 10:10 AM EST
Lotus hopes to put a less-than-competitive 2014 to rest with the help of its new car.
Jan 26, 2015, 9:36 AM EST
A long layoff has drivers such as Danica Patrick ready ‘to take out this aggression somewhere right now.’
Jan 25, 2015, 11:33 PM EST
A big fan of the Rolex 24 at Daytona, Dale Earnhardt Jr. posed a rather interesting question to his Twitter followers: Could NASCAR ever do — let alone consider — a 24-hour race?
Video from NASCAR America
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- Dale Earnhardt Jr. ponders a 24-hour NASCAR race 8