Apr 26, 2013, 11:00 AM EDT
Although the result didn’t come for Mike Conway and Rahal Letterman Lanigan Racing in Sunday’s Toyota Grand Prix of Long Beach, it was still a big weekend for the team and new sponsor blu eCigs.
Blu is a new electronic cigarette that produces none of the tobacco smoke, ash or smell, but also allows for vapor production and consistency to replicate an actual cigarette. It had dabbled in NASCAR with a small associate sponsorship, but Long Beach marked blu’s first race as a primary sponsor in IndyCar. A blu display was hard to miss in the Long Beach Expo Center.
Actor Stephen Dorff, whose credits include “Backbeat,” “Somewhere,” “Blade,” “Cecil B. DeMented” and “Space Truckers,” among others, was on hand to help promote the product.
The event was Dorff’s first IndyCar race and his ride in a two-seater practically blew his mind.
“It was sweet! It was so fast,” Dorff said when describing the ride. “We talked about doing an appearance for blu, and waited for this event. The partnership with Bobby and Letterman’s team provides the whole kit and caboodle. Mike looks sick out there, and the car looks fast just sitting still.”
As blu tests the waters for future races – and Conway certainly helped with a Firestone Fast Six appearance and practice pace – it could mark an opportunity for cigarette sponsorship to re-enter racing more regularly.
For a generation of racing, between Formula 1 and IndyCar, tobacco sponsorship was ubiquitous. But within the last decade, almost all signage has been phased out owing to new regulations, and Marlboro’s naming support finally ended for flagship teams Ferrari and Team Penske.
Dorff, a smoker for 20 or so years, said blu began in more of a grassroots way, and he thought of them when eCigs began popping up.
“It’s a new alternative, and it’s generated more positive reactions,” said Dorff. “If they want, the guys on Mike’s team can smoke the blus at the track, but the people around don’t need to worry. It’s old mixed with the new, and brings in a modern feel. It’s not combustion but still has the flavor.”
Apr 18, 2014, 3:32 AM EDT
Mercedes returns to the top of the timesheets, but Ferrari and Alonso are in close company.
Apr 18, 2014, 1:45 AM EDT
Can Mercedes fight back and resume normal service?
Apr 17, 2014, 11:32 PM EDT
Spanish driver ends Mercedes streak of first place finishes, but teammate Kimi Raikkonen fails to post a time.
Apr 17, 2014, 8:02 PM EDT
You’ve heard of the wildly popular “Evolution of Dance” video on YouTube? Now there’s the Evolution of the Pit Stop.
Apr 17, 2014, 6:58 PM EDT
NBCSN’s Rick Allen and Kyle Petty discuss the expectations for Gene Haas as he looks to start a F1 team. The pair question whether an F1 team can be run successfully out of the United States.
Apr 17, 2014, 6:51 PM EDT
NBCSN’s Rick Allen and Kyle Petty discuss the emergence of some of this year’s top rookies on Thursday’s edition of NASCAR America. Petty says it is time for a changing of the guard, as many of today’s most successful drivers are nearing the end of their careers.
Apr 17, 2014, 6:20 PM EDT
The latest generation of NASCAR’s fabled Alabama Gang rode again in its debut Tuesday and Wednesday at Talladega Superspeedway. Justin Allison, grandson of Donnie Allison and grandnephew of NASCAR Hall of Famer Bobby Allison, both original members of the Alabama Gang, took part in a two-day test of ARCA drivers at NASCAR’s largest oval track.
Apr 17, 2014, 5:32 PM EDT
Whether you like it or not, you can’t say the Ford Mustang doesn’t have staying power. Celebrating its 50th anniversary this month, the Mustang has become one of the premier muscle car brands ever made by Detroit.
Apr 17, 2014, 5:08 PM EDT
One of the best venues for short track racing in the country, South Boston (Va.) Speedway, will be the new home for and play host to Denny Hamlin’s annual Short Track Showdown next Thursday (April 24).
Apr 17, 2014, 3:59 PM EDT
NASCAR chairman Brian France’s unwavering stance to bring parity to the sport during his 10-year tenure is finally paying dividends.
Apr 17, 2014, 3:20 PM EDT
News and notes from the ground in China from NBCSN’s Will Buxton.
Apr 17, 2014, 3:17 PM EDT
Just eight races into the Sprint Cup season, the future of the two-car Swan Racing team is looking rather murky, with the potential of everything from reorganization to scaling back involvement, if not outright shutting down.
Apr 17, 2014, 3:00 PM EDT
F1 heads to China with change in the wind, only making the predictions harder for our experts.
Apr 17, 2014, 2:06 PM EDT
Thursday on NASCAR AMERICA, the team will cover a lot of ground, including talking with NASCAR team owner Gene Haas about his foray into Formula One. Rick Allen and Kyle Petty man the anchor desk from our Charlotte studio. Remember to tune in at at 5 p.m. ET on NBCSN and NBC Sports Live Extra for your online or mobile device.
Apr 17, 2014, 1:24 PM EDT
The Who founder and lead singer paid a visit to Toyota Grand Prix of Long Beach weekend, and soaked it all in while also raising awareness for Teen Cancer America.
Apr 17, 2014, 1:05 PM EDT
The Internet is like coming to a strange five-way intersection that you’ve never seen before. No matter which way you decide to go, you’re bound to find something new and different. So as we were looking for something else, we stumbled upon this video of 7-year-old go-kart racer Ryan Rifredi in a race from December…
Apr 17, 2014, 12:30 PM EDT
Defending world champion banking on a top five finish in China.
Apr 17, 2014, 11:30 AM EDT
Rosberg felt that Hamilton overstepped the mark with one of his moves in Bahrain.
Apr 17, 2014, 10:30 AM EDT
After Stefano Domenicali’s departure, there’s a change in the wind at Ferrari.
More from NASCAR America
- IndyCar: Massive crash triggered after round of pit stops (VIDEO) (17)
- American-based F1 franchise, Haas Formula, officially introduced (9)
- Andretti drivers say GP of Long Beach should stay with IndyCar (7)
- Kurt Busch won’t soon forget Clint Bowyer’s race-ruining shove at Darlington (VIDEO) (6)
- Dale Earnhardt Jr. and Jimmie Johnson do it old school style in a pair of classic pickup trucks (VIDEOS) (5)