Apr 26, 2013, 11:00 AM EDT
Although the result didn’t come for Mike Conway and Rahal Letterman Lanigan Racing in Sunday’s Toyota Grand Prix of Long Beach, it was still a big weekend for the team and new sponsor blu eCigs.
Blu is a new electronic cigarette that produces none of the tobacco smoke, ash or smell, but also allows for vapor production and consistency to replicate an actual cigarette. It had dabbled in NASCAR with a small associate sponsorship, but Long Beach marked blu’s first race as a primary sponsor in IndyCar. A blu display was hard to miss in the Long Beach Expo Center.
Actor Stephen Dorff, whose credits include “Backbeat,” “Somewhere,” “Blade,” “Cecil B. DeMented” and “Space Truckers,” among others, was on hand to help promote the product.
The event was Dorff’s first IndyCar race and his ride in a two-seater practically blew his mind.
“It was sweet! It was so fast,” Dorff said when describing the ride. “We talked about doing an appearance for blu, and waited for this event. The partnership with Bobby and Letterman’s team provides the whole kit and caboodle. Mike looks sick out there, and the car looks fast just sitting still.”
As blu tests the waters for future races – and Conway certainly helped with a Firestone Fast Six appearance and practice pace – it could mark an opportunity for cigarette sponsorship to re-enter racing more regularly.
For a generation of racing, between Formula 1 and IndyCar, tobacco sponsorship was ubiquitous. But within the last decade, almost all signage has been phased out owing to new regulations, and Marlboro’s naming support finally ended for flagship teams Ferrari and Team Penske.
Dorff, a smoker for 20 or so years, said blu began in more of a grassroots way, and he thought of them when eCigs began popping up.
“It’s a new alternative, and it’s generated more positive reactions,” said Dorff. “If they want, the guys on Mike’s team can smoke the blus at the track, but the people around don’t need to worry. It’s old mixed with the new, and brings in a modern feel. It’s not combustion but still has the flavor.”
Mar 31, 2015, 6:04 PM EDT
Off the Grid Mexico kicks off with episode one of a six-part digital series.
Mar 31, 2015, 4:17 PM EDT
Jann Mardenborough and two spectators were released after this weekend’s VLN crash at the Nurburgring.
Mar 31, 2015, 3:00 PM EDT
Subaru’s Red Bull GRC challenger revealed.
Mar 31, 2015, 1:52 PM EDT
ESM recaps its test from the Prologue at Paul Ricard.
Mar 31, 2015, 12:47 PM EDT
IMS statement comes out after Indiana’s recent religious freedom legislation.
Mar 31, 2015, 11:15 AM EDT
Catching up on the rest of the action from St. Petersburg, with a run through the moments of contact that triggered avoidable contact penalties.
Mar 31, 2015, 10:11 AM EDT
Rolling Stones to play at the Indianapolis Motor Speedway.
Mar 31, 2015, 9:33 AM EDT
Loose debris hit by a car, then goes over wall and hits a fan outside Turn 10 at St. Petersburg.
Mar 30, 2015, 4:00 PM EDT
Hawksworth, Filippi impress on opening outings with their new teams in St. Petersburg.
Mar 30, 2015, 3:15 PM EDT
IndyCar’s “old guard” reigned in St. Petersburg, as the new manufacturer aero kits debuted.
Mar 30, 2015, 2:30 PM EDT
Victory number 70 of the Italian’s remarkable Moto GP career.
Mar 30, 2015, 1:35 PM EDT
However, Williams test driver Susie Wolff believes that women should be reaching F1 in a more organic way.
Mar 30, 2015, 12:00 PM EDT
KVSH’s Bourdais gets result after a consistent drive; KV’s Coletti stars but fades after late race splash-and-dash for fuel.
Mar 30, 2015, 11:00 AM EDT
Pro Mazda, USF2000, Pirelli World Challenge, SST roundup from St. Petersburg.
Mar 30, 2015, 10:00 AM EDT
Chevrolet aero kits dominate on debut at St. Petersburg.
Mar 30, 2015, 9:30 AM EDT
Swedish driver was fighting in the points before spinning off into the gravel on lap three in Malaysia.
Mar 30, 2015, 8:00 AM EDT
Wolff defends the decision to fit Lewis Hamilton with hard tires at his final pit stop.
NHRA: Jack Beckman (54 races), Larry Morgan (120 races) snap lengthy winless streaks in 4-Wide Nationals
Mar 29, 2015, 10:00 PM EDT
Jack Beckman (Funny Car) and Larry Morgan (Pro Stock) broke lengthy winless streaks in Sunday’s finals of the 4-Wide Nationals in Concord, N.C.
Mar 29, 2015, 8:40 PM EDT
The year-on-year evolution of JPM showcases a driver still getting even better.
Mar 29, 2015, 8:15 PM EDT
Will Power’s brother brings the jokes while live tweeting Grand Prix of St. Petersburg.
- Off The Grid Mexico Kicks Off on NBCSports.com (VIDEO) 0
- Spectator injured but in stable condition after being hit by debris at St. Pete race 1
- Experience trumps youth on IndyCar’s opening weekend with aero kits 1
- NHRA: Jack Beckman (54 races), Larry Morgan (120 races) snap lengthy winless streaks in 4-Wide Nationals 2
- Montoya’s evolution evident after statement victory in St. Pete 2
- Montoya ekes out win in St. Petersburg season opener 6
- Emotional Vettel revels in first victory for Ferrari 5