Apr 26, 2013, 11:00 AM EDT
Although the result didn’t come for Mike Conway and Rahal Letterman Lanigan Racing in Sunday’s Toyota Grand Prix of Long Beach, it was still a big weekend for the team and new sponsor blu eCigs.
Blu is a new electronic cigarette that produces none of the tobacco smoke, ash or smell, but also allows for vapor production and consistency to replicate an actual cigarette. It had dabbled in NASCAR with a small associate sponsorship, but Long Beach marked blu’s first race as a primary sponsor in IndyCar. A blu display was hard to miss in the Long Beach Expo Center.
Actor Stephen Dorff, whose credits include “Backbeat,” “Somewhere,” “Blade,” “Cecil B. DeMented” and “Space Truckers,” among others, was on hand to help promote the product.
The event was Dorff’s first IndyCar race and his ride in a two-seater practically blew his mind.
“It was sweet! It was so fast,” Dorff said when describing the ride. “We talked about doing an appearance for blu, and waited for this event. The partnership with Bobby and Letterman’s team provides the whole kit and caboodle. Mike looks sick out there, and the car looks fast just sitting still.”
As blu tests the waters for future races – and Conway certainly helped with a Firestone Fast Six appearance and practice pace – it could mark an opportunity for cigarette sponsorship to re-enter racing more regularly.
For a generation of racing, between Formula 1 and IndyCar, tobacco sponsorship was ubiquitous. But within the last decade, almost all signage has been phased out owing to new regulations, and Marlboro’s naming support finally ended for flagship teams Ferrari and Team Penske.
Dorff, a smoker for 20 or so years, said blu began in more of a grassroots way, and he thought of them when eCigs began popping up.
“It’s a new alternative, and it’s generated more positive reactions,” said Dorff. “If they want, the guys on Mike’s team can smoke the blus at the track, but the people around don’t need to worry. It’s old mixed with the new, and brings in a modern feel. It’s not combustion but still has the flavor.”
May 27, 2015, 9:23 AM EDT
Racing for Cancer to make trip to this year’s Le Mans, with Derek DeBoer in an Aston Martin Vantage GT4.
May 27, 2015, 8:16 AM EDT
The Red Bull GRC season kicks off in Fort Lauderdale this weekend.
May 27, 2015, 7:44 AM EDT
Fast facts heading into this weekend’s Chevrolet Indy Dual in Detroit, courtesy of IndyCar PR staff.
May 26, 2015, 1:00 PM EDT
Chaves best of two first-year drivers in 99th Indianapolis 500.
May 26, 2015, 10:30 AM EDT
Look out for Nelson Piquet Jr. and SH Rallycross to have a big year in 2015.
May 26, 2015, 9:04 AM EDT
Daly gets confirmed for this weekend’s pair of races in Detroit.
Juan Pablo Montoya earns nearly $2.5 million for Indy 500 win (full box score with winnings attached)
May 26, 2015, 8:00 AM EDT
Team Penske nearly doubles his haul from first Indy 500 win 15 years ago.
May 25, 2015, 5:40 PM EDT
Runner-up Will Power said it’s as simple as making the cars slower.
May 25, 2015, 3:20 PM EDT
After his second triumph in the Greatest Spectacle in Racing, he is ovewhelmed by congratulatory messages.
Montoya’s Indianapolis 500 win adds another storied chapter to the Roger Penske-Chip Ganassi rivalry
May 25, 2015, 2:12 PM EDT
They are the only car owners to win the Daytona 500 and Indianapolis 500 in the same season.
May 25, 2015, 1:00 PM EDT
The Mercedes-affiliated youngster clinches his first win of the season around the legendary streets of Monaco.
May 25, 2015, 12:00 PM EDT
After a miserable run of form, Latvala finally climbs to the top step of the podium with a narrow win over Sebastien Ogier in Portugal.
May 25, 2015, 11:30 AM EDT
Andretti ends sixth, best of the day for the defending Indy 500-winning team, while Hildebrand leads the one-off drivers.
May 25, 2015, 11:00 AM EDT
Running inside the top ten, Grosjean’s hopes of points were dashed on Sunday in Monaco when Max Verstappen crashed into him.
May 25, 2015, 10:11 AM EDT
Townsend Bell’s final blog for the Indianapolis 500 touches on family, meeting Jeff Gordon, and a crazy view from the driver’s seat.
May 25, 2015, 10:00 AM EDT
A sixth-place finish in Monaco disappoints Raikkonen, but he lays blame with his poor qualifying form.
May 25, 2015, 9:48 AM EDT
One of Simon Pagenaud’s best oval races to date ends P10 after running top three most of race.
May 25, 2015, 9:00 AM EDT
The win may have come by accident, but Rosberg etched his place in F1 history on Sunday.
May 25, 2015, 8:00 AM EDT
The Red Bull boys finish fourth and fifth in Monaco to give the team something to smile about after a tough start to the season.
May 25, 2015, 1:04 AM EDT
Sunday’s winners of the NHRA Kansas Nationals were Jack Beckman (Funny Car), Richie Crampton (Top Fuel) and Erica Enders-Stevens (Pro Stock).
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