Apr 27, 2013, 5:31 PM EDT
Nationwide Insurance has been the main sponsor of NASCAR’s “Triple-A” category, the Nationwide Series, since 2008 and has been involved in the sport for 15 years. But it had never taken the step of actually sponsoring a car in America’s most popular form of racing — until now.
The Columbus, Ohio-based company has inked a two-year agreement with Roush Fenway Racing to be a sponsor for the No. 17 Ford of Sprint Cup rookie Ricky Stenhouse Jr., the 2011 and 2012 NNS champion. Nationwide will be Stenhouse’s primary backer at three Cup races this year (Aug. 24 at Bristol, Sept. 7 at Richmond, and Oct. 20 at Talladega) and four more in 2014, and will also serve as an associate backer for the Mississippi native at all other Cup races.
“We built a solid relationship with Roush Fenway and two-time NASCAR Nationwide Series champion and Nationwide Insurance member, Ricky Stenhouse Jr., and we’re eager to carry that momentum forward and enhance our existing integrated NASCAR marketing platform,” said Nationwide chief marketing officer Matt Jauchius in a statement.
In addition, Nationwide indicated that it’s currently in talks with NASCAR to continue its sponsorship of the NNS. Their current deal runs through the 2014 season.
“We remain fully committed to the NASCAR Nationwide Series, its teams and drivers, our loyal partners and the rabid fans,” Jauchius continued. “Nationwide Insurance continues to have positive conversations with NASCAR regarding the Series entitlement renewal, which began in mid-March and are on-going. It’s a very detailed process and we expect it will take a while, but NASCAR is a great place to be for active sponsors, like us.”
Stenhouse is currently battling for Rookie of the Year honors in Sprint Cup with Stewart-Haas Racing driver and girlfriend Danica Patrick. Going into tonight’s race at Richmond International Raceway, Patrick holds a two-point edge, 86-84, even though Stenhouse is ahead of Patrick by seven places in the overall championship (Stenhouse in 18th, Patrick in 25th).
Mar 10, 2014, 1:00 PM EDT
Big year for Pocono in terms of contribution to Pennsylvania economy.
Mar 10, 2014, 12:00 PM EDT
2014 marks 10 years since Michael Schumacher’s fourth and last win in Melbourne.
Mar 10, 2014, 11:21 AM EDT
David Reutimann third driver in revolving door of No. 35 FRM Ford.
Mar 10, 2014, 11:00 AM EDT
Race winners, top-10 finishers off to great start; three of four SHR cars among those with work to do to catch up.
Mar 10, 2014, 10:06 AM EDT
No LMP1s and mostly streamed live coverage will make for a different Sebring viewing experience this weekend.
Mar 10, 2014, 9:00 AM EDT
Youngest American in the field could be primed to make the “year three leap.”
Mar 10, 2014, 8:00 AM EDT
Tony Kanaan takes over No. 10 Target ride, and seeks a return to title contention.
Mar 9, 2014, 8:56 PM EDT
A late strategy gamble pays off for Edwards with his best finish of the young Sprint Cup season.
Mar 9, 2014, 8:13 PM EDT
Kyle was strong during the Kobalt 400 but faded late, while Kurt couldn’t escape mid-pack.
Mar 9, 2014, 7:16 PM EDT
The Richard Childress Racing driver finishes third in a strong effort at Las Vegas.
Mar 9, 2014, 6:48 PM EDT
Joey Logano was the rubber band man in Sunday’s Kobalt 400 at Las Vegas Motor Speedway.
Mar 9, 2014, 6:33 PM EDT
With about 20 laps remaining, crew chief Steve Letarte warned race leader Dale Earnhardt Jr. that he would be about a half-lap shy of enough fuel to finish Sunday’s Kobalt 400 at Las Vegas Motor Speedway.
Mar 9, 2014, 5:58 PM EDT
Bad Brad sweeps the NASCAR weekend in Sin City.
Mar 9, 2014, 5:29 PM EDT
Kevin Harvick went from halfway to no way in Sunday’s Kobalt 400 at Las Vegas Motor Speedway. After leading the race at the 134-lap halfway point of the 267-lap event, Harvick’s bid for back-to-back wins came to an abrupt end when his No. 4 Stewart Haas Racing Chevrolet suffered a broken left front wheel hub…
Mar 9, 2014, 5:15 PM EDT
Richard Petty is going back home to Level Cross, N.C. – the Richard Petty Museum, that is.
Mar 9, 2014, 5:11 PM EDT
The automotive, motorsports and pro football worlds are mourning the death of William Clay Ford, who passed away Sunday from pneumonia, according to a company statement.
Mar 9, 2014, 4:49 PM EDT
The sports car organization ushered in its latest class last night in Charlotte.
Mar 9, 2014, 4:42 PM EDT
Leading the field at the halfway point of Sunday’s 267-lap Kobalt 400 at Las Vegas Motor Speedway, last week’s race winner at Phoenix, Kevin Harvick, is looking to make it two wins in a row.
Mar 9, 2014, 4:30 PM EDT
We all know how difficult it has been over the last six or seven years for teams in all forms of motorsports to obtain sponsorship. While it’s difficult for small teams, it even impacts the biggest of the big, too. NHRA Funny Car legend John Force is in such a predicament. After nearly 30 years with Castrol Oil and more than 15 years with Ford, drag racing’s biggest star ever will be losing both high-profile and high-dollar associations at the end of this season.
Mar 9, 2014, 3:00 PM EDT
The 18-year-old Nationwide Series driver won last year’s K&N Pro Series East title.
- For Josef Newgarden, year three is chance to enter IndyCar’s elite 1
- Kanaan set for more than just Indy 500 success with Ganassi switch in 2014 2
- Keselowski wins in Vegas as Dale Jr. runs dry on final lap 2
- NHRA king John Force charging as hard in boardroom for new sponsors as on the dragstrip 0
- Who are the new rookies in F1 this season? 1
- Kurt Busch gives IndyCar chance to show they’ve learned lesson on promotion (10)
- F1 on NBC Sports TV, streaming schedule for 2014 Australian Grand Prix (7)
- Chrysler orders nearly 100 pristine Dodge Vipers destroyed (7)
- Alonso discovers an F1 take on Ellen’s Oscar “Selfie” (6)
- Busch news kicks off what may be a busy Tuesday for IndyCar (5)