Apr 27, 2013, 5:31 PM EDT
Nationwide Insurance has been the main sponsor of NASCAR’s “Triple-A” category, the Nationwide Series, since 2008 and has been involved in the sport for 15 years. But it had never taken the step of actually sponsoring a car in America’s most popular form of racing — until now.
The Columbus, Ohio-based company has inked a two-year agreement with Roush Fenway Racing to be a sponsor for the No. 17 Ford of Sprint Cup rookie Ricky Stenhouse Jr., the 2011 and 2012 NNS champion. Nationwide will be Stenhouse’s primary backer at three Cup races this year (Aug. 24 at Bristol, Sept. 7 at Richmond, and Oct. 20 at Talladega) and four more in 2014, and will also serve as an associate backer for the Mississippi native at all other Cup races.
“We built a solid relationship with Roush Fenway and two-time NASCAR Nationwide Series champion and Nationwide Insurance member, Ricky Stenhouse Jr., and we’re eager to carry that momentum forward and enhance our existing integrated NASCAR marketing platform,” said Nationwide chief marketing officer Matt Jauchius in a statement.
In addition, Nationwide indicated that it’s currently in talks with NASCAR to continue its sponsorship of the NNS. Their current deal runs through the 2014 season.
“We remain fully committed to the NASCAR Nationwide Series, its teams and drivers, our loyal partners and the rabid fans,” Jauchius continued. “Nationwide Insurance continues to have positive conversations with NASCAR regarding the Series entitlement renewal, which began in mid-March and are on-going. It’s a very detailed process and we expect it will take a while, but NASCAR is a great place to be for active sponsors, like us.”
Stenhouse is currently battling for Rookie of the Year honors in Sprint Cup with Stewart-Haas Racing driver and girlfriend Danica Patrick. Going into tonight’s race at Richmond International Raceway, Patrick holds a two-point edge, 86-84, even though Stenhouse is ahead of Patrick by seven places in the overall championship (Stenhouse in 18th, Patrick in 25th).
Jul 4, 2015, 4:00 PM EDT
The coinage of a new term took place at Silverstone on Thursday thanks for Force India’s owner.
Jul 4, 2015, 3:00 PM EDT
Both Ferraris will start behind Williams for the first time in 2015 on Sunday.
Jul 4, 2015, 2:00 PM EDT
The Red Bull driver will start tomorrow’s British Grand Prix from tenth place on the grid.
Jul 4, 2015, 1:00 PM EDT
A lively GP2 race sees Sirotkin claim his first win in the series ahead of Rossi and championship leader Stoffel Vandoorne.
Jul 4, 2015, 12:00 PM EDT
Dutchman admits to NBCSN that he thought he would easily make it through to Q3 in British GP qualifying.
Jul 4, 2015, 11:00 AM EDT
Massa will start tomorrow’s British Grand Prix from third place on the grid ahead of Williams teammate Valtteri Bottas.
Jul 4, 2015, 9:47 AM EDT
Hamilton thanks fans for support as over 100,000 come out for qualifying on Saturday at Silverstone.
Jul 4, 2015, 9:05 AM EDT
Hamilton edges out Rosberg for top spot in Q3 on Saturday at Silverstone.
Jul 4, 2015, 7:45 AM EDT
Can Lewis Hamilton storm to his eighth pole position of the 2015 Formula 1 season on Saturday at Silverstone?
Jul 4, 2015, 6:02 AM EDT
British driver back on top at Silverstone as Rosberg suffers another gearbox problem.
Jul 4, 2015, 4:45 AM EDT
Rosberg looks to make it a clean sweep of practice sessions on Saturday morning.
Jul 3, 2015, 5:00 PM EDT
Sirotkin claims his first pole in the GP2 Series on Friday ahead of Stoffel Vandoorne and Richie Stanaway.
Jul 3, 2015, 4:00 PM EDT
Foust seeks another win, Speed looks for bounce back from tough Daytona at MCAS.
Jul 3, 2015, 3:30 PM EDT
The street and road course specialist gets his first taste of an oval in Iowa this week.
Jul 3, 2015, 2:00 PM EDT
Wolff finishes eight-tenths of a second behind regular Williams driver Felipe Massa in FP1 on Friday.
Jul 3, 2015, 1:22 PM EDT
British driver switches back to the old setting on his Mercedes after struggling in the past four races.
Jul 3, 2015, 12:00 PM EDT
Raikkonen hits back at questions about his motivation as rumors of a possible driver change at Ferrari begin to circulate.
- Hamilton storms to home pole position at British GP 2
- Hamilton closes out British GP practice fastest 0
- Rosberg fastest once again in second British GP practice 0
- Rosberg tops FP1 at Silverstone after gearbox change 0
- NHRA: Tony Pedregon hopes to keep momentum going in Norwalk 0
- NHRA: New president Peter Clifford full of ideas to get drag racing back on-track 9
- Ryan Briscoe making most of filling in for James Hinchcliffe 1