Apr 27, 2013, 5:31 PM EDT
Nationwide Insurance has been the main sponsor of NASCAR’s “Triple-A” category, the Nationwide Series, since 2008 and has been involved in the sport for 15 years. But it had never taken the step of actually sponsoring a car in America’s most popular form of racing — until now.
The Columbus, Ohio-based company has inked a two-year agreement with Roush Fenway Racing to be a sponsor for the No. 17 Ford of Sprint Cup rookie Ricky Stenhouse Jr., the 2011 and 2012 NNS champion. Nationwide will be Stenhouse’s primary backer at three Cup races this year (Aug. 24 at Bristol, Sept. 7 at Richmond, and Oct. 20 at Talladega) and four more in 2014, and will also serve as an associate backer for the Mississippi native at all other Cup races.
“We built a solid relationship with Roush Fenway and two-time NASCAR Nationwide Series champion and Nationwide Insurance member, Ricky Stenhouse Jr., and we’re eager to carry that momentum forward and enhance our existing integrated NASCAR marketing platform,” said Nationwide chief marketing officer Matt Jauchius in a statement.
In addition, Nationwide indicated that it’s currently in talks with NASCAR to continue its sponsorship of the NNS. Their current deal runs through the 2014 season.
“We remain fully committed to the NASCAR Nationwide Series, its teams and drivers, our loyal partners and the rabid fans,” Jauchius continued. “Nationwide Insurance continues to have positive conversations with NASCAR regarding the Series entitlement renewal, which began in mid-March and are on-going. It’s a very detailed process and we expect it will take a while, but NASCAR is a great place to be for active sponsors, like us.”
Stenhouse is currently battling for Rookie of the Year honors in Sprint Cup with Stewart-Haas Racing driver and girlfriend Danica Patrick. Going into tonight’s race at Richmond International Raceway, Patrick holds a two-point edge, 86-84, even though Stenhouse is ahead of Patrick by seven places in the overall championship (Stenhouse in 18th, Patrick in 25th).
Juan Pablo Montoya, Will Power go looking for something to do in Mansfield, Ohio — they wind up with ‘Sex Tape’
Jul 25, 2014, 5:42 PM EDT
After a long day of testing at Mid-Ohio Sports Car Course, Penske Racing teammates Juan Pablo Montoya and Will Power went to see a movie Wednesday in Mansfield, Ohio. Check out Montoya’s hilarious tale about what they saw.
Jul 25, 2014, 5:00 PM EDT
“Every day I wake up and I’m like, ‘Yes, let’s do it again.’ Then there are thoughts of ‘I finished sixth, that’s pretty special.’ I don’t know if I could achieve that result again.” – Outlaw
Jul 25, 2014, 4:45 PM EDT
INDIANAPOLIS – Juan Pablo Montoya has twice come close to winning the Brickyard 400, only to suffer maladies that kept him from kissing the finish line bricks at Indianapolis Motor Speedway in celebration.
Jul 25, 2014, 3:31 PM EDT
The former Sprint Cup champion steps behind the counter and serves up cold ones…Of truth.
Jul 25, 2014, 2:58 PM EDT
INDIANAPOLIS — Everyone seems to be concerned Matt Kenseth hasn’t won a race thus far in 2014 – everyone, that is, except Kenseth himself.
Jul 25, 2014, 2:17 PM EDT
The four-time Brickyard 400 champion says he had to go against his “natural tendencies” as a driver in order to become as successful as he has been at Indy.
Jul 25, 2014, 2:00 PM EDT
All of the latest news and analysis from the paddock at the Hungaroring.
Jul 25, 2014, 2:00 PM EDT
Red Bull leading the race for the podium in Hungary, but Ricciardo still has some concerns.
WATCH LIVE: NASCAR AMERICA at 5 pm ET — Hornish on nuances of Indy, JJ and Bowyer, Indiana racing history
Jul 25, 2014, 1:40 PM EDT
On Friday’s edition of NASCAR America, Leigh Diffey will again be joined in-studio by 2006 Indianapolis 500 winner and 2014 Nationwide Series Iowa winner Sam Hornish Jr.
Jul 25, 2014, 1:30 PM EDT
P1 and P2 in both practice sessions, but not 100% where they want to be.
Jul 25, 2014, 1:20 PM EDT
Defending Brickyard 400 winner would push for mid-week races if he were in charge of creating the Sprint Cup schedule.
Jul 25, 2014, 1:15 PM EDT
INDIANAPOLIS – Matt Kenseth took the first step towards his first win of 2014 – and his first career win in the Brickyard 400 – recording the fastest speed in Friday’s sole Sprint Cup practice session at Indianapolis Motor Speedway.
Jul 25, 2014, 1:00 PM EDT
Brembo and Mercedes release a joint statement concerning the incident during qualifying for the German Grand Prix.
Jul 25, 2014, 12:11 PM EDT
Nationwide Series rookie continues to show strong pace ahead of Saturday’s Lilly Diabetes 250.
Jul 25, 2014, 11:39 AM EDT
Four-time Brickyard champ: “From an overall strength of the team and speed of the cars, this is by far the best chance we’ve had of winning in a long time.”
Jul 25, 2014, 11:30 AM EDT
Alonso to McLaren? Vettel to Mercedes? Hamilton to who-knows-where? Silly season is beginning to churn out some cracking stories already in F1.
Jul 25, 2014, 10:30 AM EDT
Baku set to host a street race from 2016.
Jul 25, 2014, 10:18 AM EDT
The Sprint Cup regular topped out with a lap of 181.043 mph on his 12th and final lap of the session.
Jul 25, 2014, 10:00 AM EDT
Mercedes driver confirms that talks about a new deal have not yet begun, but suggests that it is merely a formality.
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