Apr 27, 2013, 5:31 PM EDT
Nationwide Insurance has been the main sponsor of NASCAR’s “Triple-A” category, the Nationwide Series, since 2008 and has been involved in the sport for 15 years. But it had never taken the step of actually sponsoring a car in America’s most popular form of racing — until now.
The Columbus, Ohio-based company has inked a two-year agreement with Roush Fenway Racing to be a sponsor for the No. 17 Ford of Sprint Cup rookie Ricky Stenhouse Jr., the 2011 and 2012 NNS champion. Nationwide will be Stenhouse’s primary backer at three Cup races this year (Aug. 24 at Bristol, Sept. 7 at Richmond, and Oct. 20 at Talladega) and four more in 2014, and will also serve as an associate backer for the Mississippi native at all other Cup races.
“We built a solid relationship with Roush Fenway and two-time NASCAR Nationwide Series champion and Nationwide Insurance member, Ricky Stenhouse Jr., and we’re eager to carry that momentum forward and enhance our existing integrated NASCAR marketing platform,” said Nationwide chief marketing officer Matt Jauchius in a statement.
In addition, Nationwide indicated that it’s currently in talks with NASCAR to continue its sponsorship of the NNS. Their current deal runs through the 2014 season.
“We remain fully committed to the NASCAR Nationwide Series, its teams and drivers, our loyal partners and the rabid fans,” Jauchius continued. “Nationwide Insurance continues to have positive conversations with NASCAR regarding the Series entitlement renewal, which began in mid-March and are on-going. It’s a very detailed process and we expect it will take a while, but NASCAR is a great place to be for active sponsors, like us.”
Stenhouse is currently battling for Rookie of the Year honors in Sprint Cup with Stewart-Haas Racing driver and girlfriend Danica Patrick. Going into tonight’s race at Richmond International Raceway, Patrick holds a two-point edge, 86-84, even though Stenhouse is ahead of Patrick by seven places in the overall championship (Stenhouse in 18th, Patrick in 25th).
Apr 20, 2014, 9:45 AM EDT
Finn can only come home in eighth for Ferrari, some 50 seconds behind teammate Fernando Alonso.
Apr 20, 2014, 9:00 AM EDT
Largely unnoticed, these two youngsters were brilliant today in China.
Apr 20, 2014, 8:00 AM EDT
German driver saw no reason to follow team orders, but soon realised that there was no point in holding Ricciardo up.
Apr 20, 2014, 7:15 AM EDT
German driver downbeat after losing to Hamilton yet again, but in the grand scheme of things, it was a great result.
Apr 20, 2014, 6:30 AM EDT
Embarrassing error sees race end on lap 54, not lap 56; Kobayashi the only driver to lose a position.
Apr 20, 2014, 6:15 AM EDT
Ferrari ends torrid week with something to smile about as Alonso finishes third in China.
Apr 20, 2014, 5:47 AM EDT
German driver refuses to let Daniel Ricciardo past at first, but ultimately thinks better of it.
Apr 20, 2014, 5:30 AM EDT
British driver delighted with team effort, and pleased to see teammate Nico Rosberg reach the podium again.
Apr 20, 2014, 4:43 AM EDT
British driver goes wire-to-wire to claim his third straight win and number 25 of his F1 career.
Apr 20, 2014, 2:15 AM EDT
As the Mercedes turf war rumbles on, Red Bull and Ferrari will be waiting in the wings to pick up the pieces.
Apr 20, 2014, 2:00 AM EDT
Here’s how the drivers will line up for the 2014 Chinese Grand Prix today, live on NBCSN and Live Extra from 2:30am ET.
Apr 20, 2014, 1:30 AM EDT
He has come close before, but Hamilton finally can make it three wins in a row today in China.
Apr 19, 2014, 7:25 PM EDT
In a just-released video interview, 2012 Sprint Cup champion Brad Keselowski – looking perhaps as somber as we’ve ever seen him, at times seemingly ready to break into tears – discusses how heartbroken, if not potentially betrayed he felt in 2009 when team owner Rick Hendrick picked Mark Martin to drive the No. 5 Chevrolet instead of giving Keselowski the opportunity, even though Bad Brad insists Hendrick had previously promised him that ride in 2010.
Apr 19, 2014, 4:30 PM EDT
The former Red Bull F1 competitor will start sixth on tomorrow’s grid at Silverstone.
Apr 19, 2014, 3:30 PM EDT
If it has wheels and tires, it typically can be raced down a dragstrip. But take a pickup truck, throw in a high-power diesel engine in it, and you have a rolling battering ram that will take down anything in its path – even guard rails that are supposed to prevent that very thing from happening.
Apr 19, 2014, 3:20 PM EDT
The former GP2 competitors qualify up the grid in their respective classes for tomorrow’s WEC opener at Silverstone.
Apr 19, 2014, 3:03 PM EDT
While we don’t condone street racing whatsoever, the video below is one of the best we’ve seen in a long time. Even better, it’s more of parking lot racing, with radio controlled cars burning up the asphalt and concrete — so no actual humans, animals or real-life vehicles were put in jeopardy. An added bonus is this is an outstanding homage to the Fast & Furious series, with particular emphasis on actor Paul Walker, who was killed last December in a tragic street racing crash.
Apr 19, 2014, 1:00 PM EDT
If the Indianapolis Motor Speedway isn’t *the* coolest place to hold an Easter egg hunt, we figure it’s at least one of them.
Apr 19, 2014, 12:13 PM EDT
The future of Swan Racing in Sprint Cup racing is not looking good.
Apr 19, 2014, 10:30 AM EDT
Toyota takes the pole for Sunday’s FIA WEC opener in Silverstone.
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