Apr 27, 2013, 5:31 PM EDT
Nationwide Insurance has been the main sponsor of NASCAR’s “Triple-A” category, the Nationwide Series, since 2008 and has been involved in the sport for 15 years. But it had never taken the step of actually sponsoring a car in America’s most popular form of racing — until now.
The Columbus, Ohio-based company has inked a two-year agreement with Roush Fenway Racing to be a sponsor for the No. 17 Ford of Sprint Cup rookie Ricky Stenhouse Jr., the 2011 and 2012 NNS champion. Nationwide will be Stenhouse’s primary backer at three Cup races this year (Aug. 24 at Bristol, Sept. 7 at Richmond, and Oct. 20 at Talladega) and four more in 2014, and will also serve as an associate backer for the Mississippi native at all other Cup races.
“We built a solid relationship with Roush Fenway and two-time NASCAR Nationwide Series champion and Nationwide Insurance member, Ricky Stenhouse Jr., and we’re eager to carry that momentum forward and enhance our existing integrated NASCAR marketing platform,” said Nationwide chief marketing officer Matt Jauchius in a statement.
In addition, Nationwide indicated that it’s currently in talks with NASCAR to continue its sponsorship of the NNS. Their current deal runs through the 2014 season.
“We remain fully committed to the NASCAR Nationwide Series, its teams and drivers, our loyal partners and the rabid fans,” Jauchius continued. “Nationwide Insurance continues to have positive conversations with NASCAR regarding the Series entitlement renewal, which began in mid-March and are on-going. It’s a very detailed process and we expect it will take a while, but NASCAR is a great place to be for active sponsors, like us.”
Stenhouse is currently battling for Rookie of the Year honors in Sprint Cup with Stewart-Haas Racing driver and girlfriend Danica Patrick. Going into tonight’s race at Richmond International Raceway, Patrick holds a two-point edge, 86-84, even though Stenhouse is ahead of Patrick by seven places in the overall championship (Stenhouse in 18th, Patrick in 25th).
Sep 3, 2015, 6:55 PM EDT
Here’s all the information you need to know about this weekend’s 61st annual Chevrolet Performance U.S. Nationals at Lucas Oil Raceway in suburban Indianapolis:
Sep 3, 2015, 6:54 PM EDT
The biggest and most important drag race of the season takes place this weekend with the 61st Chevrolet Performance U.S. Nationals at Lucas Oil Raceway in suburban Indianapolis.
Sep 3, 2015, 3:27 PM EDT
The GP3/16 breaks cover at Monza ahead of its introduction next year.
Sep 3, 2015, 2:39 PM EDT
Mercedes goes all-in ahead of this weekend’s Italian Grand Prix, fully upgrading the power units on both of its cars.
Sep 3, 2015, 1:23 PM EDT
FOM comes out in support of “first class partner” Pirelli.
Sep 3, 2015, 12:45 PM EDT
Silly season has been a let down in 2015. Perhaps it is therefore fitting that McLaren is now the team to watch in the driver market.
Sep 3, 2015, 12:13 PM EDT
Hamilton goes blonde for Monza. He’s not alone in F1 annals.
Sep 3, 2015, 11:15 AM EDT
Perez expects to confirm his plans for 2016 in the next two weeks.
Sep 3, 2015, 10:30 AM EDT
Debris, not structural problems, to blame for tire failures at Spa.
Sep 3, 2015, 10:00 AM EDT
Luke Smith and Tony DiZinno make their picks ahead of this weekend’s race at Monza.
Sep 3, 2015, 9:00 AM EDT
The European season comes to a close at Monza this weekend. Can Lewis Hamilton enter the final run of flyaways with an even bigger lead?
Sep 3, 2015, 8:00 AM EDT
James Hinchcliffe a few weeks away from his driving return.
Sep 3, 2015, 5:38 AM EDT
Williams confirms an unchanged line-up for 2016, keeping Bottas and Massa together for a third season.
Sep 2, 2015, 6:16 PM EDT
The TV times for this weekend’s Italian Grand Prix.
Sep 2, 2015, 4:33 PM EDT
$2,500 fine levied against No. 22 team for pit road infraction.
Sep 2, 2015, 2:36 PM EDT
Jann Mardenborough steps up from GP3 into GP2 this weekend.
Sep 2, 2015, 1:00 PM EDT
Hinchcliffe recalls racing, commentating on Justin Wilson.
Sep 2, 2015, 12:26 PM EDT
Leah Pritchett looks to make her mark even more in NHRA Top Fuel, going into U.S. Nationals.
Sep 2, 2015, 11:22 AM EDT
Dixon offers a rebuttal to Montoya’s dig about a “poor” season.
Sep 2, 2015, 10:11 AM EDT
Stefan Wilson recalls his favorite racing moments of brother Justin.
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