Apr 27, 2013, 5:31 PM EST
Nationwide Insurance has been the main sponsor of NASCAR’s “Triple-A” category, the Nationwide Series, since 2008 and has been involved in the sport for 15 years. But it had never taken the step of actually sponsoring a car in America’s most popular form of racing — until now.
The Columbus, Ohio-based company has inked a two-year agreement with Roush Fenway Racing to be a sponsor for the No. 17 Ford of Sprint Cup rookie Ricky Stenhouse Jr., the 2011 and 2012 NNS champion. Nationwide will be Stenhouse’s primary backer at three Cup races this year (Aug. 24 at Bristol, Sept. 7 at Richmond, and Oct. 20 at Talladega) and four more in 2014, and will also serve as an associate backer for the Mississippi native at all other Cup races.
“We built a solid relationship with Roush Fenway and two-time NASCAR Nationwide Series champion and Nationwide Insurance member, Ricky Stenhouse Jr., and we’re eager to carry that momentum forward and enhance our existing integrated NASCAR marketing platform,” said Nationwide chief marketing officer Matt Jauchius in a statement.
In addition, Nationwide indicated that it’s currently in talks with NASCAR to continue its sponsorship of the NNS. Their current deal runs through the 2014 season.
“We remain fully committed to the NASCAR Nationwide Series, its teams and drivers, our loyal partners and the rabid fans,” Jauchius continued. “Nationwide Insurance continues to have positive conversations with NASCAR regarding the Series entitlement renewal, which began in mid-March and are on-going. It’s a very detailed process and we expect it will take a while, but NASCAR is a great place to be for active sponsors, like us.”
Stenhouse is currently battling for Rookie of the Year honors in Sprint Cup with Stewart-Haas Racing driver and girlfriend Danica Patrick. Going into tonight’s race at Richmond International Raceway, Patrick holds a two-point edge, 86-84, even though Stenhouse is ahead of Patrick by seven places in the overall championship (Stenhouse in 18th, Patrick in 25th).
Nov 21, 2014, 11:30 AM EST
Red Bull junior driver picks up the championship in Abu Dhabi, and is now targeting a move up to F1 in 2015.
Nov 21, 2014, 11:00 AM EST
In the first half of our articles profiling the championship contenders, we take a look at the leader, Lewis Hamilton, ahead of Sunday’s showdown in Abu Dhabi.
Nov 21, 2014, 10:00 AM EST
Stewards in Abu Dhabi penalize the Frenchman after changes are made to his engine on Friday.
Nov 21, 2014, 9:45 AM EST
A great read from Milwaukee Journal-Sentinel on Jimmy Fennig as he prepares for semi-retirement.
Nov 21, 2014, 9:32 AM EST
After topping FP1 earlier today, Hamilton doubles up in second practice as the sun sets in Abu Dhabi.
Nov 21, 2014, 8:45 AM EST
With the addition of Caterham to the grid for this race, five cars will drop out in Q1 and Q2 in Abu Dhabi.
Nov 21, 2014, 7:45 AM EST
Lewis Hamilton looks to double up and pile the pressure on Nico Rosberg as the sun goes down in Abu Dhabi.
Nov 21, 2014, 7:20 AM EST
Cheese puns aside, FETA looks to give the ten teams racing in Formula E a voice in the new series.
Nov 21, 2014, 6:45 AM EST
Despite having a Sauber contract, Sutil will not be racing for the Swiss team in 2015.
Nov 21, 2014, 6:00 AM EST
“Kimi is probably the least complicated driver on the grid so in terms of performance on the track, when we talk about the skills Kimi has, I don’t think there is a single person in the paddock who doubts his skills, including myself.”
Nov 21, 2014, 5:32 AM EST
The world championship leader edges out teammate Nico Rosberg in the final FP1 session of the year.
Nov 21, 2014, 3:45 AM EST
First practice from Abu Dhabi is live on Live Extra from 4a ET today.
Nov 20, 2014, 8:29 PM EST
Joey Logano on a turnaround and breakout season.
Nov 20, 2014, 6:37 PM EST
After a month of voting and more than 350 ballots cast by their peers on all Sprint Cup teams, the top pit crew members and overall pit crews of 2014 were announced Thursday.
Nov 20, 2014, 5:56 PM EST
The No. 17 Roush Fenway Racing team dodged a bullet Thursday when NASCAR announced less severe than expected penalties for unapproved rear suspension parts found last weekend at Homestead.
Nov 20, 2014, 4:24 PM EST
All the latest from the ground in Abu Dhabi from NBCSN’s Will Buxton in this week’s “Paddock Pass.”
Nov 20, 2014, 4:18 PM EST
TV times, title outlooks for this weekend’s Abu Dhabi Grand Prix.
Nov 20, 2014, 4:00 PM EST
Big night of F1 on NBC from 7 p.m. ET.
Nov 20, 2014, 3:09 PM EST
If you like wild, crazy and unpredictable, you won’t want to miss Thursday’s edition of NASCAR America, airing LIVE at 5 pm ET on NBCSN.
Nov 20, 2014, 2:31 PM EST
In this edition of NASCAR Minute, Rick Allen and Kyle Petty talk about the wackiest things they saw this race season.
Video from NASCAR America
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- F1 Paddock Pass: Abu Dhabi Grand Prix (VIDEO) 0
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- Will the weight of expectation prove to be too great for Lewis Hamilton in Abu Dhabi? 1