May 7, 2013, 1:20 PM EDT
A new partnership between IndyCar and Germany-based car care company SONAX has led to a special award that will be up for grabs during the doubleheader weekends at the Chevrolet Dual in Detroit (pictured, June 1-2), Honda Indy Toronto (July 13-14), and Shell/Pennzoil Grand Prix of Houston (Oct. 5-6).
The “SONAX Perfect Finish Award” will pay $50,000 to the driver that wins both feature races during any of those three weekends. But should no one be able to win both races in those weekends, the prize will carry over to the next doubleheader. If no one sweeps at Detroit, the bonus will jump to $100,000 at Toronto, and if no one sweeps there, the bonus goes to $150,000 at Houston.
Talk from drivers and team owners has been generally mixed regarding the doubleheader format — some of it optimistic about providing a better fan experience, some of it critical about the increased demands it will place on teams. But a chance at a substantial bit of cold, hard cash ought to help.
SONAX is also planning to utilize show car and driver appearances at select Sam’s Club outlets starting at the Indianapolis 500, and also work with venues on creating “car corrals” during event weekends to draw in automotive enthusiasts and collectors.
The company is already involved in motorsports as an official supplier for Formula One champs Red Bull Racing, and its brand can also be spotted on the No. 20 Chevrolet of Ed Carpenter. Carpenter’s step-father and series founder Tony George (now a co-owner at Ed Carpenter Racing) holds their American distribution rights.
In addition to backing the doubleheader award, SONAX will now become the series’ “Official Automotive Detail Partner.”
May 3, 2015, 10:15 AM EDT
Venezuelan driver returns to the site of his only grand prix victory next weekend.
May 2, 2015, 8:57 PM EDT
Last-lap pass by co-driver Andrew Carbonell allows Sgt. Liam Dwyer to celebrate win with Sgt. Aaron Denning, the man who saved his life.
May 2, 2015, 5:10 PM EDT
Franzoni makes the leap into Pro Mazda.
May 2, 2015, 4:30 PM EDT
Red Bull driver speaks about the Circuit de Barcelona-Catalunya, which will play host to the Spanish Grand Prix next weekend.
May 2, 2015, 3:31 PM EDT
Benoit Treluyer, Marcel Fassler and Andre Lotterer claim their second win of the WEC season at Spa.
May 2, 2015, 1:30 PM EDT
The former world champions may have fallen from grace, but Horner says that defeat is only motivating the team.
May 2, 2015, 12:42 PM EDT
Chevrolet takes wraps off its manufacturer super speedway aero kit.
May 2, 2015, 12:00 PM EDT
Grosjean has scored more points in the last two races then he did in all of 2014.
May 2, 2015, 11:20 AM EDT
ARCA Series driver Brad Smith is recovering from surgery following a wreck in Friday’s International Motorsports Hall of Fame 200 race at Talladega Superspeedway.
May 2, 2015, 11:00 AM EDT
Spanish rider secures his first pole position of the season on home soil.
May 2, 2015, 9:30 AM EDT
6 Hours of Spa to retain May slot until 2018.
May 1, 2015, 9:00 PM EDT
Chip Ganassi driver’s ceremonial first pitch misses its mark.
May 1, 2015, 7:49 PM EDT
Brad Smith limped away from his car after crash.
May 1, 2015, 5:00 PM EDT
Fallows confident Red Bull’s engine woes can be made up for with updates on the RB11 car.
May 1, 2015, 4:15 PM EDT
The no. 17 of Timo Bernhard, Romain Dumas and Mark Webber will start from pole position on Sunday.
May 1, 2015, 4:04 PM EDT
IndyCar team owner to build facility with 14-turn road course and banked oval track.
May 1, 2015, 3:15 PM EDT
An editor for the Toronto Star firmly believes the NASCAR champion will race in next year’s Indy 500.
May 1, 2015, 3:00 PM EDT
Updates for the E23 Hybrid set to arrive for the Spanish Grand Prix next weekend.
May 1, 2015, 2:00 PM EDT
Lorenzo had been linked with a move to either Honda or Ducati for 2016.
May 1, 2015, 1:59 PM EDT
The Bryan Herta Autosport driver will be back by the title sponsor of the Grand Prix of Indianapolis.
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