May 7, 2013, 1:20 PM EDT
A new partnership between IndyCar and Germany-based car care company SONAX has led to a special award that will be up for grabs during the doubleheader weekends at the Chevrolet Dual in Detroit (pictured, June 1-2), Honda Indy Toronto (July 13-14), and Shell/Pennzoil Grand Prix of Houston (Oct. 5-6).
The “SONAX Perfect Finish Award” will pay $50,000 to the driver that wins both feature races during any of those three weekends. But should no one be able to win both races in those weekends, the prize will carry over to the next doubleheader. If no one sweeps at Detroit, the bonus will jump to $100,000 at Toronto, and if no one sweeps there, the bonus goes to $150,000 at Houston.
Talk from drivers and team owners has been generally mixed regarding the doubleheader format — some of it optimistic about providing a better fan experience, some of it critical about the increased demands it will place on teams. But a chance at a substantial bit of cold, hard cash ought to help.
SONAX is also planning to utilize show car and driver appearances at select Sam’s Club outlets starting at the Indianapolis 500, and also work with venues on creating “car corrals” during event weekends to draw in automotive enthusiasts and collectors.
The company is already involved in motorsports as an official supplier for Formula One champs Red Bull Racing, and its brand can also be spotted on the No. 20 Chevrolet of Ed Carpenter. Carpenter’s step-father and series founder Tony George (now a co-owner at Ed Carpenter Racing) holds their American distribution rights.
In addition to backing the doubleheader award, SONAX will now become the series’ “Official Automotive Detail Partner.”
Mar 30, 2015, 12:00 PM EDT
KVSH’s Bourdais gets result after a consistent drive; KV’s Coletti stars but fades after late race splash-and-dash for fuel.
Mar 30, 2015, 11:00 AM EDT
Pro Mazda, USF2000, Pirelli World Challenge, SST roundup from St. Petersburg.
Mar 30, 2015, 10:00 AM EDT
Chevrolet aero kits dominate on debut at St. Petersburg.
Mar 30, 2015, 9:30 AM EDT
Swedish driver was fighting in the points before spinning off into the gravel on lap three in Malaysia.
Mar 30, 2015, 8:00 AM EDT
Wolff defends the decision to fit Lewis Hamilton with hard tires at his final pit stop.
NHRA: Jack Beckman (54 races), Larry Morgan (120 races) snap lengthy winless streaks in 4-Wide Nationals
Mar 29, 2015, 10:00 PM EDT
Jack Beckman (Funny Car) and Larry Morgan (Pro Stock) broke lengthy winless streaks in Sunday’s finals of the 4-Wide Nationals in Concord, N.C.
Mar 29, 2015, 8:40 PM EDT
The year-on-year evolution of JPM showcases a driver still getting even better.
Mar 29, 2015, 8:15 PM EDT
Will Power’s brother brings the jokes while live tweeting Grand Prix of St. Petersburg.
Mar 29, 2015, 7:53 PM EDT
Close but no cigar, but still a very good day for Will Power in the IndyCar opener at St. Petersburg.
Mar 29, 2015, 7:27 PM EDT
Tony Kanaan earns second podium in a row while thwarting potential sweep by Penske.
Mar 29, 2015, 5:57 PM EDT
Juan Pablo Montoya emerges up front after beating teammate Will Power on pit stops, and then holds off a final challenge.
Mar 29, 2015, 5:14 PM EDT
Will Power led a caution filled Grand Prix of St. Petersburg after 55 laps.
Mar 29, 2015, 2:23 PM EDT
Ed Jones wins again in St. Petersburg, to complete an Indy Lights weekend sweep.
Mar 29, 2015, 2:00 PM EDT
IndyCar is racing today, at long last. Here’s what to watch for.
Mar 29, 2015, 1:00 PM EDT
F1 will continue to visit the Sepang International Circuit until 2018 after a deal was signed on Sunday.
Mar 29, 2015, 12:52 PM EDT
Graham Rahal breaks up the Penske juggernaut and leads IndyCar warmup at St. Petersburg.
Mar 29, 2015, 11:00 AM EDT
All three drivers sanctioned by the stewards for misdemeanors in today’s race.
Mar 29, 2015, 10:00 AM EDT
Red Bull endures a miserable day in Malaysia, scoring just three points in total.
Mar 29, 2015, 9:00 AM EDT
Simply finishing the race must go down as an incredible achievement for Manor.
- NHRA: Jack Beckman (54 races), Larry Morgan (120 races) snap lengthy winless streaks in 4-Wide Nationals 0
- Montoya’s evolution evident after statement victory in St. Pete 1
- Montoya ekes out win in St. Petersburg season opener 5
- Emotional Vettel revels in first victory for Ferrari 5
- Vettel claims shock win for Ferrari in Malaysia as Mercedes pays for strategy mistake 9
- NHRA: C. Force, Todd, McGaha and Arana Jr. qualify No. 1 for 4-Wide Nationals eliminations 0
- Teaser clip: F1 on NBC’s “Off the Grid” hits Mexico (VIDEO) 1