May 7, 2013, 1:20 PM EDT
A new partnership between IndyCar and Germany-based car care company SONAX has led to a special award that will be up for grabs during the doubleheader weekends at the Chevrolet Dual in Detroit (pictured, June 1-2), Honda Indy Toronto (July 13-14), and Shell/Pennzoil Grand Prix of Houston (Oct. 5-6).
The “SONAX Perfect Finish Award” will pay $50,000 to the driver that wins both feature races during any of those three weekends. But should no one be able to win both races in those weekends, the prize will carry over to the next doubleheader. If no one sweeps at Detroit, the bonus will jump to $100,000 at Toronto, and if no one sweeps there, the bonus goes to $150,000 at Houston.
Talk from drivers and team owners has been generally mixed regarding the doubleheader format — some of it optimistic about providing a better fan experience, some of it critical about the increased demands it will place on teams. But a chance at a substantial bit of cold, hard cash ought to help.
SONAX is also planning to utilize show car and driver appearances at select Sam’s Club outlets starting at the Indianapolis 500, and also work with venues on creating “car corrals” during event weekends to draw in automotive enthusiasts and collectors.
The company is already involved in motorsports as an official supplier for Formula One champs Red Bull Racing, and its brand can also be spotted on the No. 20 Chevrolet of Ed Carpenter. Carpenter’s step-father and series founder Tony George (now a co-owner at Ed Carpenter Racing) holds their American distribution rights.
In addition to backing the doubleheader award, SONAX will now become the series’ “Official Automotive Detail Partner.”
Jul 23, 2014, 12:00 PM EDT
Video highlights from the Honda Indy 2 in Toronto on Sunday.
Jul 23, 2014, 11:00 AM EDT
Sage Karam fills in for Memo Rojas at IMS for the TUDOR Championship race this weekend.
Jul 23, 2014, 10:15 AM EDT
University student gets to interview Joey Logano at New Hampshire, and fortuitous timing before his day ended early due to contact with Morgan Shepherd.
Jul 23, 2014, 9:43 AM EDT
Eldora Truck race tonight seeks to be as good as the original.
Jul 22, 2014, 8:33 PM EDT
Time has not lessened the significance of winning at Indy for these three NASCAR standouts.
Jul 22, 2014, 7:13 PM EDT
The Outlaw returns to Indianapolis for the first time since his Indy 500-Coke 600 double back in May.
Jul 22, 2014, 5:54 PM EDT
The Team Penske pilot is putting up his six-bedroom Miami penthouse for a cool $14 million. Better start saving up…
Jul 22, 2014, 4:10 PM EDT
Seeking to catch up with their Ford stablemates at Team Penske, Roush Fenway Racing’s trio of Carl Edwards, Greg Biffle, and Ricky Stenhouse Jr. have been searching for speed in a two-day test session at Michigan International Speedway.
Jul 22, 2014, 3:00 PM EDT
The new, 92-foot pylon is made up of four LED panels capable of video animations that relay race info to fans.
Jul 22, 2014, 2:00 PM EDT
Recapping the future stars of IndyCar in action at Toronto this weekend.
Jul 22, 2014, 1:47 PM EDT
A report from Mexico says that Bernie Ecclestone has signed a five-year pact to bring F1 to Mexico City’s Autodromo Hermanos Rodriguez starting next season.
Jul 22, 2014, 1:00 PM EDT
A miserable home weekend in Toronto strikes James Hinchcliffe yet again.
Jul 22, 2014, 12:41 PM EDT
Williams’ deputy team principal on Massa: “He is mature enough – and has enough experience in the sport – to realize that sometimes, things don’t go your way.”
Jul 22, 2014, 11:55 AM EDT
Given politics, dates and dreams, could an IndyCar race at CTMP be possible?
Jul 22, 2014, 11:30 AM EDT
Ex-F1 shoe Jerome d’Ambrosio gets signed up for new FE series.
Jul 22, 2014, 11:00 AM EDT
Kyle Larson’s got a new house, a new kid on the way and now a new Cottonelle ad he might not be able to live down.
Jul 22, 2014, 10:08 AM EDT
Mercedes’ Toto Wolff calls double points “unfair.”
Jul 22, 2014, 9:25 AM EDT
MST’s Tony DiZinno recaps the weekend in Toronto, that featured a host of surprises.
Jul 22, 2014, 8:26 AM EDT
The stretch of six races in four weekends is over, as is the stretch of doubleheader weekends for the 2014 Verizon IndyCar Series season. Here’s the points breakdown.
Chase Elliott keeps winning, but he’s not finished capturing checkered flags this season by any stretch
Jul 22, 2014, 1:38 AM EDT
With the third win of his rookie Nationwide Series career, Chase Elliott continued to make it look easy in this past Saturday night’s EnjoyIllinois.com 300 at Chicagoland Speedway.
- Report: Toto Wolff speaks out against F1′s double points finale 4
- IndyCar: Toronto weekend analysis, musings and observations 0
- NASCAR’s Brian France on RTA’s formation: “We didn’t think it was necessary” 12
- Eldora and Indy putting a lot on Tony Stewart’s plate 0
- Todd Gilliland, 14, outdistances father David, grandfather Butch in first time they’ve all raced together 0