May 7, 2013, 1:20 PM EDT
A new partnership between IndyCar and Germany-based car care company SONAX has led to a special award that will be up for grabs during the doubleheader weekends at the Chevrolet Dual in Detroit (pictured, June 1-2), Honda Indy Toronto (July 13-14), and Shell/Pennzoil Grand Prix of Houston (Oct. 5-6).
The “SONAX Perfect Finish Award” will pay $50,000 to the driver that wins both feature races during any of those three weekends. But should no one be able to win both races in those weekends, the prize will carry over to the next doubleheader. If no one sweeps at Detroit, the bonus will jump to $100,000 at Toronto, and if no one sweeps there, the bonus goes to $150,000 at Houston.
Talk from drivers and team owners has been generally mixed regarding the doubleheader format — some of it optimistic about providing a better fan experience, some of it critical about the increased demands it will place on teams. But a chance at a substantial bit of cold, hard cash ought to help.
SONAX is also planning to utilize show car and driver appearances at select Sam’s Club outlets starting at the Indianapolis 500, and also work with venues on creating “car corrals” during event weekends to draw in automotive enthusiasts and collectors.
The company is already involved in motorsports as an official supplier for Formula One champs Red Bull Racing, and its brand can also be spotted on the No. 20 Chevrolet of Ed Carpenter. Carpenter’s step-father and series founder Tony George (now a co-owner at Ed Carpenter Racing) holds their American distribution rights.
In addition to backing the doubleheader award, SONAX will now become the series’ “Official Automotive Detail Partner.”
Sep 2, 2015, 6:16 PM EDT
The TV times for this weekend’s Italian Grand Prix.
Sep 2, 2015, 4:33 PM EDT
$2,500 fine levied against No. 22 team for pit road infraction.
Sep 2, 2015, 2:36 PM EDT
Jann Mardenborough steps up from GP3 into GP2 this weekend.
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Hinchcliffe recalls racing, commentating on Justin Wilson.
Sep 2, 2015, 12:26 PM EDT
Leah Pritchett looks to make her mark even more in NHRA Top Fuel, going into U.S. Nationals.
Sep 2, 2015, 11:22 AM EDT
Dixon offers a rebuttal to Montoya’s dig about a “poor” season.
Sep 2, 2015, 10:11 AM EDT
Stefan Wilson recalls his favorite racing moments of brother Justin.
Sep 2, 2015, 9:17 AM EDT
Hulkenberg reveals he held talks with Haas F1 Team about a seat for 2016 before opting to remain with Force India.
Sep 1, 2015, 6:37 PM EDT
Sato improved four spots in the driver standings over his 2014 result.
Sep 1, 2015, 5:25 PM EDT
Substituting for James Hinchcliffe, Briscoe ended his abridged 2015 with his first top-five finish of the year.
Sep 1, 2015, 4:07 PM EDT
Walker spoke with racing journalist Gordon Kirby about his two years in charge of competition and operations.
Sep 1, 2015, 2:00 PM EDT
A look at the festivities held in San Francisco on Monday night.
Sep 1, 2015, 1:07 PM EDT
Track president George Bruggenthies provided details on what to expect at the track next June.
Sep 1, 2015, 12:09 PM EDT
Justin Wilson won the fan vote for favorite driver.
Sep 1, 2015, 9:19 AM EDT
Hulkenberg announces two-year extension with Force India F1.
Sep 1, 2015, 9:00 AM EDT
NBCSN’s Townsend Bell checks in for the final IndyCar installment of “Ten with Townsend” for 2015, after Sonoma.
Aug 31, 2015, 6:45 PM EDT
MotorSportsTalk’s Tony DiZinno reflects on the latest championship achieved by Scott Dixon and the Target Chip Ganassi Racing team.
Aug 31, 2015, 5:35 PM EDT
Damien Power hits Sonoma to meet up with brother Will. Hilarity ensues.
Aug 31, 2015, 12:42 PM EDT
Rosberg is now a dad.
Aug 31, 2015, 12:27 PM EDT
Chaves first driver in nearly a decade to win both Indy 500, IndyCar top rookie honors in same season.
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