May 7, 2013, 1:20 PM EDT
A new partnership between IndyCar and Germany-based car care company SONAX has led to a special award that will be up for grabs during the doubleheader weekends at the Chevrolet Dual in Detroit (pictured, June 1-2), Honda Indy Toronto (July 13-14), and Shell/Pennzoil Grand Prix of Houston (Oct. 5-6).
The “SONAX Perfect Finish Award” will pay $50,000 to the driver that wins both feature races during any of those three weekends. But should no one be able to win both races in those weekends, the prize will carry over to the next doubleheader. If no one sweeps at Detroit, the bonus will jump to $100,000 at Toronto, and if no one sweeps there, the bonus goes to $150,000 at Houston.
Talk from drivers and team owners has been generally mixed regarding the doubleheader format — some of it optimistic about providing a better fan experience, some of it critical about the increased demands it will place on teams. But a chance at a substantial bit of cold, hard cash ought to help.
SONAX is also planning to utilize show car and driver appearances at select Sam’s Club outlets starting at the Indianapolis 500, and also work with venues on creating “car corrals” during event weekends to draw in automotive enthusiasts and collectors.
The company is already involved in motorsports as an official supplier for Formula One champs Red Bull Racing, and its brand can also be spotted on the No. 20 Chevrolet of Ed Carpenter. Carpenter’s step-father and series founder Tony George (now a co-owner at Ed Carpenter Racing) holds their American distribution rights.
In addition to backing the doubleheader award, SONAX will now become the series’ “Official Automotive Detail Partner.”
Oct 31, 2014, 6:10 PM EDT
Austin Dillon was the fastest driver in Friday’s final Nationwide Series practice at Texas Motor Speedway. The defending NNS champ who is now in his rookie season in Sprint Cup, Dillon is making his first NNS start this season in Saturday’s race.
Oct 31, 2014, 6:00 PM EDT
Gauging the pulse of the fans on site at Austin.
Oct 31, 2014, 5:45 PM EDT
The Outlaw attempts the “Candy Corn Challenge” – fitting 100 pieces inside his mouth.
Oct 31, 2014, 5:30 PM EDT
Is there more to Fernando’s future than just McLaren?
Oct 31, 2014, 5:00 PM EDT
Administrators still hoping to get the team racing in Abu Dhabi, but will aim for the grid in 2015 if this is not possible.
Oct 31, 2014, 4:45 PM EDT
Reddick captures his second Truck pole in the last three races.
Oct 31, 2014, 4:32 PM EDT
British driver finishes just 0.003 seconds ahead of Rosberg in FP2, equating to just 6.7 inches around the Circuit of The Americas in Austin, Texas.
Oct 31, 2014, 4:00 PM EDT
The six-time Sprint Cup champion is driving the No. 48 Lowe’s “Red Vest” Chevrolet this weekend.
Oct 31, 2014, 3:45 PM EDT
Finnish driver has endured a difficult return to Maranello in 2014 after five years away.
Oct 31, 2014, 3:00 PM EDT
Chase competitors Kevin Harvick and points leader Jeff Gordon crack the Top 5 speeds.
Oct 31, 2014, 2:45 PM EDT
Can Lewis Hamilton double up in the second practice session in Austin? Join us from 3p ET to find out.
Oct 31, 2014, 2:15 PM EDT
Kenseth says the only way he’d feel a little better about it is if Harvick manages to make the Championship Race.
Oct 31, 2014, 2:03 PM EDT
FIA confirms that the German driver has taken a sixth complete power unit, and will have to start the race from the pit lane at COTA.
Oct 31, 2014, 1:15 PM EDT
Ford drivers take the top three spots in opening Nationwide practice.
Oct 31, 2014, 1:00 PM EDT
Despite exceeding everyone’s expectations in 2014, Valtteri Bottas feels that the team can continue its upward trend next season.
Oct 31, 2014, 12:31 PM EDT
Two-time US GP winner makes the best possible start to his race weekend by topping FP1 in Austin.
Oct 31, 2014, 12:14 PM EDT
Logano’s currently in position to advance to the final battle at Homestead, but he says he’ll stay aggressive this weekend at Texas.
Oct 31, 2014, 12:00 PM EDT
Red Bull takes you behind-the-scenes in the lead-up to this weekend’s United States Grand Prix in Austin, Texas.
Oct 31, 2014, 11:55 AM EDT
Various updates coming to portions of the grid this weekend, starting in FP1.
Oct 31, 2014, 11:21 AM EDT
Mario Andretti takes time out of a busy schedule for fan Q&A for Circuit of the Americas.
Video from NASCAR America
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