May 7, 2013, 1:20 PM EDT
A new partnership between IndyCar and Germany-based car care company SONAX has led to a special award that will be up for grabs during the doubleheader weekends at the Chevrolet Dual in Detroit (pictured, June 1-2), Honda Indy Toronto (July 13-14), and Shell/Pennzoil Grand Prix of Houston (Oct. 5-6).
The “SONAX Perfect Finish Award” will pay $50,000 to the driver that wins both feature races during any of those three weekends. But should no one be able to win both races in those weekends, the prize will carry over to the next doubleheader. If no one sweeps at Detroit, the bonus will jump to $100,000 at Toronto, and if no one sweeps there, the bonus goes to $150,000 at Houston.
Talk from drivers and team owners has been generally mixed regarding the doubleheader format — some of it optimistic about providing a better fan experience, some of it critical about the increased demands it will place on teams. But a chance at a substantial bit of cold, hard cash ought to help.
SONAX is also planning to utilize show car and driver appearances at select Sam’s Club outlets starting at the Indianapolis 500, and also work with venues on creating “car corrals” during event weekends to draw in automotive enthusiasts and collectors.
The company is already involved in motorsports as an official supplier for Formula One champs Red Bull Racing, and its brand can also be spotted on the No. 20 Chevrolet of Ed Carpenter. Carpenter’s step-father and series founder Tony George (now a co-owner at Ed Carpenter Racing) holds their American distribution rights.
In addition to backing the doubleheader award, SONAX will now become the series’ “Official Automotive Detail Partner.”
Jul 6, 2015, 11:19 AM EDT
Leading 1-2 early, Williams was almost trapped, rather than able to seize its moment in Silverstone.
Jul 6, 2015, 10:00 AM EDT
A gamble on intermediate tires backfires for Kimi Raikkonen at Silverstone.
Race Recap: Hamilton sees off early Williams threat and late rain shower to claim third home victory
Jul 6, 2015, 9:00 AM EDT
The British driver sends the home crowd into raptures with his third Silverstone victory.
Jul 6, 2015, 8:30 AM EDT
After the latest Red Bull GRC round, we catch up with NBC Sports Group motorsports analyst Townsend Bell for a special Red Bull GRC installment of “Ten with Townsend.”
Jul 6, 2015, 8:00 AM EDT
Luke Smith gets a little patriotic following his home grand prix, explaining why F1 could stand to be a little more British in its mentality.
NHRA: Anderson wins 4th of ’15, Stoffer over Sampey in 3rd all-female final in NHRA history; Kalitta, Beckman also win
Jul 5, 2015, 9:53 PM EDT
Doug Kalitta (Top Fuel), Jack Beckman (Funny Car), Greg Anderson (Pro Stock) and Karen Stoffer (Pro Stock Motorcycle) took home wins in Sunday’s NHRA race in Norwalk, Ohio.
Jul 5, 2015, 6:00 PM EDT
Block wins at MCAS New River, Round 4 of the Red Bull GRC season.
Jul 5, 2015, 4:00 PM EDT
Before NASCAR resumes on NBC from Daytona, see Red Bull GRC pick up its season from its first race after Daytona, at MCAS New River.
Jul 5, 2015, 3:06 PM EDT
Will Buxton brings you all of the post-race interviews and analysis at Silverstone.
Jul 5, 2015, 2:00 PM EDT
Roberto Merhi and Will Stevens finish 12th and 13th at Manor’s home race.
Jul 5, 2015, 1:30 PM EDT
Brazilian driver forced to settle for fourth place at Silverstone on Sunday.
Jul 5, 2015, 1:00 PM EDT
Issue on the Renault power unit forces Ricciardo out of the race at Silverstone.
Jul 5, 2015, 12:00 PM EDT
Could today have marked Valtteri Bottas’ first victory in Formula 1?
Jul 5, 2015, 11:10 AM EDT
A late rain shower allows Vettel to claim Ferrari’s first podium finish since the Monaco Grand Prix on Sunday.
Jul 5, 2015, 10:30 AM EDT
After a poor start, Rosberg fights his way to second place at Silverstone, but slips further behind Hamilton in the drivers’ championship.
Jul 5, 2015, 10:05 AM EDT
Hamilton won his home grand prix for the third time on Sunday after seeing off a spirited challenge from Mercedes teammate Nico Rosberg and both Williams drivers.
Jul 5, 2015, 9:36 AM EDT
Hamilton beats the weather and the field to record his third victory at Silverstone.
Jul 5, 2015, 8:30 AM EDT
Rossi charges to fourth place in spite of a time penalty.
- Ten with Townsend: Red Bull GRC 4 races in, post-MCAS New River 0
- Smiling Through the Rain: Silverstone proved that it isn’t all doom and gloom in F1 0
- NHRA: Anderson wins 4th of ’15, Stoffer over Sampey in 3rd all-female final in NHRA history; Kalitta, Beckman also win 1
- Ken Block seizes opportunity, wins Red Bull GRC at MCAS New River 0
- F1 Paddock Pass: British Grand Prix post-race (VIDEO) 0
- Emotional Hamilton tears up on last lap of British GP, thanks fans for support en route to win 1
- Hamilton weathers the storm to claim third British GP victory at Silverstone 2