May 7, 2013, 1:20 PM EDT
A new partnership between IndyCar and Germany-based car care company SONAX has led to a special award that will be up for grabs during the doubleheader weekends at the Chevrolet Dual in Detroit (pictured, June 1-2), Honda Indy Toronto (July 13-14), and Shell/Pennzoil Grand Prix of Houston (Oct. 5-6).
The “SONAX Perfect Finish Award” will pay $50,000 to the driver that wins both feature races during any of those three weekends. But should no one be able to win both races in those weekends, the prize will carry over to the next doubleheader. If no one sweeps at Detroit, the bonus will jump to $100,000 at Toronto, and if no one sweeps there, the bonus goes to $150,000 at Houston.
Talk from drivers and team owners has been generally mixed regarding the doubleheader format — some of it optimistic about providing a better fan experience, some of it critical about the increased demands it will place on teams. But a chance at a substantial bit of cold, hard cash ought to help.
SONAX is also planning to utilize show car and driver appearances at select Sam’s Club outlets starting at the Indianapolis 500, and also work with venues on creating “car corrals” during event weekends to draw in automotive enthusiasts and collectors.
The company is already involved in motorsports as an official supplier for Formula One champs Red Bull Racing, and its brand can also be spotted on the No. 20 Chevrolet of Ed Carpenter. Carpenter’s step-father and series founder Tony George (now a co-owner at Ed Carpenter Racing) holds their American distribution rights.
In addition to backing the doubleheader award, SONAX will now become the series’ “Official Automotive Detail Partner.”
Oct 2, 2014, 12:05 AM EDT
Graham Rahal ends P19 after a tough season, but he was better than the stats would indicate.
Oct 1, 2014, 11:59 PM EDT
Roberto Merhi and Will Stevens to run in FP1 at Suzuka.
Oct 1, 2014, 11:35 PM EDT
Results and statistics don’t tell the tale for Takuma Sato’s hard-luck 2014 IndyCar season.
Oct 1, 2014, 10:57 PM EDT
Jack Hawksworth overachieved in his first Verizon IndyCar Series season.
Oct 1, 2014, 7:00 PM EDT
Carl Edwards and Kasey Kahne check in on the Contender round of the new Chase format.
Oct 1, 2014, 6:00 PM EDT
Jimmie Johnson not a fan of the “under the radar” terminology.
Oct 1, 2014, 5:15 PM EDT
A P2 penalty issued to No. 20 NASCAR Truck team upheld after appeal.
Oct 1, 2014, 4:30 PM EDT
Bailiffs seize goods at Leafield, but Caterham issues a statement saying that it is business as usual.
Oct 1, 2014, 3:17 PM EDT
Wednesday’s edition of NASCAR America goes in-depth with all 12 drivers in Round 2 of the Chase for the Sprint Cup, also known as the Contenders Round.
Report: Australian-owned team, driver and sponsor to debut in NASCAR Camping World Truck Series in 2015
Oct 1, 2014, 2:10 PM EDT
While Marcos Ambrose is returning to his native Australia after this season, a new Australian-owned team is set to make its debut in the NASCAR Camping World Truck Series next season, complete with an Australian-born driver and Aussie primary sponsor.
Oct 1, 2014, 1:53 PM EDT
Bill Elliott figured real estate would be a good investment many years ago, and did that belief ever pay off for the soon-to-be NASCAR Hall of Famer.
Oct 1, 2014, 1:28 PM EDT
Kawasaki officially announced that reigning supercross champion Ryan Villopoto will head to Europe next year to race the MXGP series. Davi Millsaps and Wil Hahn will replace him on the American Monster Energy Kawasaki team.
Oct 1, 2014, 1:08 PM EDT
He’s reached the fourth round of Dancing With The Stars, but will NASCAR’s Michael Waltrip and partner Emma Slater make it to the fifth round?
Oct 1, 2014, 11:15 AM EDT
Jeff Gordon is now just three top-10 finishes away from tying Mark Martin for second most top-10s in a career. And in an ironic twist, Gordon is still seeking his first pole at this Sunday’s race venue, Kansas Motor Speedway.
Oct 1, 2014, 10:33 AM EDT
More details revealed ahead of Honda’s return to F1 in 2015 with McLaren.
Oct 1, 2014, 10:25 AM EDT
Clint Bowyer’s officially a father.
Oct 1, 2014, 10:16 AM EDT
Veteran NASCAR crew chief Mike Ford has joined Athenian Motorsports, the Nationwide Series team announced Wednesday.
Oct 1, 2014, 9:59 AM EDT
Sauber confirms that her testing programme has been scrapped due to “financial reasons”.
Sep 30, 2014, 8:00 PM EDT
“Driver 88″ discusses his performance issues in the Challenger Round with NASCAR AMERICA’s Rick Allen.
Sep 30, 2014, 7:00 PM EDT
How do you prepare for two races and then a free-for-all at Talladega? Rick Allen and Kyle Petty of NASCAR AMERICA discuss.
Video from NASCAR America
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