May 7, 2013, 1:20 PM EDT
A new partnership between IndyCar and Germany-based car care company SONAX has led to a special award that will be up for grabs during the doubleheader weekends at the Chevrolet Dual in Detroit (pictured, June 1-2), Honda Indy Toronto (July 13-14), and Shell/Pennzoil Grand Prix of Houston (Oct. 5-6).
The “SONAX Perfect Finish Award” will pay $50,000 to the driver that wins both feature races during any of those three weekends. But should no one be able to win both races in those weekends, the prize will carry over to the next doubleheader. If no one sweeps at Detroit, the bonus will jump to $100,000 at Toronto, and if no one sweeps there, the bonus goes to $150,000 at Houston.
Talk from drivers and team owners has been generally mixed regarding the doubleheader format — some of it optimistic about providing a better fan experience, some of it critical about the increased demands it will place on teams. But a chance at a substantial bit of cold, hard cash ought to help.
SONAX is also planning to utilize show car and driver appearances at select Sam’s Club outlets starting at the Indianapolis 500, and also work with venues on creating “car corrals” during event weekends to draw in automotive enthusiasts and collectors.
The company is already involved in motorsports as an official supplier for Formula One champs Red Bull Racing, and its brand can also be spotted on the No. 20 Chevrolet of Ed Carpenter. Carpenter’s step-father and series founder Tony George (now a co-owner at Ed Carpenter Racing) holds their American distribution rights.
In addition to backing the doubleheader award, SONAX will now become the series’ “Official Automotive Detail Partner.”
Aug 30, 2014, 10:15 AM EDT
Charlie Kimball on last night’s accident with Mikhail Aleshin.
Aug 30, 2014, 10:00 AM EDT
The fight with Ferrari is set to rage on until the end of the season.
Aug 30, 2014, 9:00 AM EDT
Deputy team principal Federico Gastaldi is going into the Italian Grand Prix weekend with an open mind.
Aug 30, 2014, 7:30 AM EDT
Lotus driver doesn’t think the removal of the gravel track at the corner will change a great deal.
Aug 29, 2014, 11:45 PM EDT
Severe looking three-car accident affects Mikhail Aleshin and two others.
Aug 29, 2014, 8:45 PM EDT
Harvick earns his sixth Sprint Cup pole of 2014 with the help of some advice from returning boss and teammate Tony Stewart.
Aug 29, 2014, 8:00 PM EDT
Helio Castroneves on pole; Will Power struggles to P21 for Verizon IndyCar Series qualifying.
Aug 29, 2014, 7:29 PM EDT
The Nationwide Series rookie and Sprint Cup regular top today’s two practice sessions ahead of tomorrow night’s Great Clips 300 benefiting Feed The Children.
Aug 29, 2014, 7:06 PM EDT
HAMPTON, Ga. — According to Jeff Gordon, the last three Sprint Cup races just weren’t quite the same without Tony Stewart. Gordon is glad Stewart is back.
Aug 29, 2014, 7:00 PM EDT
Danica Patrick, Kevin Harvick, Jeff Gordon, Greg Biffle, Ryan Newman, and Brian Vickers share their thoughts on Tony Stewart getting back behind the wheel in Atlanta.
Aug 29, 2014, 6:45 PM EDT
The 500-mile shootout may be late Saturday night in Fontana, but still promises a bevy of story lines for the Verizon IndyCar Series season finale.
Aug 29, 2014, 6:25 PM EDT
NBCSN contributor Nate Ryan also reports on the atmosphere around Tony Stewart’s return at Atlanta Motor Speedway.
Aug 29, 2014, 6:02 PM EDT
“…[Stewart] being in the race car right now is about him getting through what has been a very emotional two weeks, and what his next step is in coping with this.” – Stewart Haas Racing’s Brett Frood
Aug 29, 2014, 5:41 PM EDT
Brian Vickers and other winless drivers are facing big-time pressure to get a victory in the final races of the regular season.
Aug 29, 2014, 5:30 PM EDT
Porsche GT-Cup class class to enter into Pirelli World Challenge in 2015.
Aug 29, 2014, 5:00 PM EDT
Coming up today: More on the return of Tony Stewart at Atlanta Motor Speedway.
Aug 29, 2014, 4:45 PM EDT
Houston gone and momentum grows for Canadian Tire Motorsport Park, if a date can be found, for IndyCar.
Aug 29, 2014, 4:16 PM EDT
Following an emotional press conference this morning, the three-time NASCAR Sprint Cup Series champion got back to work.
Aug 29, 2014, 3:15 PM EDT
HAMPTON, Ga. — Tony Stewart didn’t just wake up Friday morning and decide he was going to return to NASCAR racing. Rather, NASCAR officials required that Stewart followed procedures and protocols that included him being evaluated by outside professionals.
Aug 29, 2014, 3:05 PM EDT
HAMPTON, Ga. – Tony Stewart is still eligible to make this year’s Chase for the Sprint Cup, NASCAR president Mike Helton announced Friday afternoon at Atlanta Motor Speedway. But for that to happen, Stewart must win one of the next two races to get in.
Video from NASCAR America
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- Kevin Harvick wins Atlanta Sprint Cup pole; Stewart qualifies 12th 0
- Castroneves secures crucial MAVTV 500 pole; Power starts P21 for IndyCar finale (VIDEO) 3
- Jeff Gordon: Last 3 races weren’t the same without Tony Stewart 2
- IndyCar has 500 miles to glory, through speed, dirt, tire fall off and unpredictability 0
- How NASCAR determined Tony Stewart was ready to race again 5
- Helton: Tony Stewart still eligible for Chase, but must win to get in 4