May 7, 2013, 1:20 PM EDT
A new partnership between IndyCar and Germany-based car care company SONAX has led to a special award that will be up for grabs during the doubleheader weekends at the Chevrolet Dual in Detroit (pictured, June 1-2), Honda Indy Toronto (July 13-14), and Shell/Pennzoil Grand Prix of Houston (Oct. 5-6).
The “SONAX Perfect Finish Award” will pay $50,000 to the driver that wins both feature races during any of those three weekends. But should no one be able to win both races in those weekends, the prize will carry over to the next doubleheader. If no one sweeps at Detroit, the bonus will jump to $100,000 at Toronto, and if no one sweeps there, the bonus goes to $150,000 at Houston.
Talk from drivers and team owners has been generally mixed regarding the doubleheader format — some of it optimistic about providing a better fan experience, some of it critical about the increased demands it will place on teams. But a chance at a substantial bit of cold, hard cash ought to help.
SONAX is also planning to utilize show car and driver appearances at select Sam’s Club outlets starting at the Indianapolis 500, and also work with venues on creating “car corrals” during event weekends to draw in automotive enthusiasts and collectors.
The company is already involved in motorsports as an official supplier for Formula One champs Red Bull Racing, and its brand can also be spotted on the No. 20 Chevrolet of Ed Carpenter. Carpenter’s step-father and series founder Tony George (now a co-owner at Ed Carpenter Racing) holds their American distribution rights.
In addition to backing the doubleheader award, SONAX will now become the series’ “Official Automotive Detail Partner.”
Mar 9, 2014, 8:56 PM EDT
A late strategy gamble pays off for Edwards with his best finish of the young Sprint Cup season.
Mar 9, 2014, 8:13 PM EDT
Kyle was strong during the Kobalt 400 but faded late, while Kurt couldn’t escape mid-pack.
Mar 9, 2014, 7:16 PM EDT
The Richard Childress Racing driver finishes third in a strong effort at Las Vegas.
Mar 9, 2014, 6:48 PM EDT
Joey Logano was the rubber band man in Sunday’s Kobalt 400 at Las Vegas Motor Speedway.
Mar 9, 2014, 6:33 PM EDT
With about 20 laps remaining, crew chief Steve Letarte warned race leader Dale Earnhardt Jr. that he would be about a half-lap shy of enough fuel to finish Sunday’s Kobalt 400 at Las Vegas Motor Speedway.
Mar 9, 2014, 5:58 PM EDT
Bad Brad sweeps the NASCAR weekend in Sin City.
Mar 9, 2014, 5:29 PM EDT
Kevin Harvick went from halfway to no way in Sunday’s Kobalt 400 at Las Vegas Motor Speedway. After leading the race at the 134-lap halfway point of the 267-lap event, Harvick’s bid for back-to-back wins came to an abrupt end when his No. 4 Stewart Haas Racing Chevrolet suffered a broken left front wheel hub…
Mar 9, 2014, 5:15 PM EDT
Richard Petty is going back home to Level Cross, N.C. – the Richard Petty Museum, that is.
Mar 9, 2014, 5:11 PM EDT
The automotive, motorsports and pro football worlds are mourning the death of William Clay Ford, who passed away Sunday from pneumonia, according to a company statement.
Mar 9, 2014, 4:49 PM EDT
The sports car organization ushered in its latest class last night in Charlotte.
Mar 9, 2014, 4:42 PM EDT
Leading the field at the halfway point of Sunday’s 267-lap Kobalt 400 at Las Vegas Motor Speedway, last week’s race winner at Phoenix, Kevin Harvick, is looking to make it two wins in a row.
Mar 9, 2014, 4:30 PM EDT
We all know how difficult it has been over the last six or seven years for teams in all forms of motorsports to obtain sponsorship. While it’s difficult for small teams, it even impacts the biggest of the big, too. NHRA Funny Car legend John Force is in such a predicament. After nearly 30 years with Castrol Oil and more than 15 years with Ford, drag racing’s biggest star ever will be losing both high-profile and high-dollar associations at the end of this season.
Mar 9, 2014, 3:00 PM EDT
The 18-year-old Nationwide Series driver won last year’s K&N Pro Series East title.
Mar 9, 2014, 2:15 PM EDT
Pre-race crowd at Las Vegas appears to not know they have a Sprint Cup star among them…
Mar 9, 2014, 1:27 PM EDT
The Texas-based firm provides processors for the ECUs that run the Sprint Cup cars’ fuel-injection systems.
Mar 9, 2014, 1:00 PM EDT
Former Ferrari and McLaren driver discharged from hospital over the weekend after skiing accident.
Mar 9, 2014, 12:20 PM EDT
Who are Kevin Magnussen, Daniil Kvyat and Marcus Ericsson?
Mar 9, 2014, 11:30 AM EDT
Heavy rain forecast for Australian Grand Prix; would be first wet race in almost 18 months.
Mar 9, 2014, 10:30 AM EDT
Australian driver ready to race in front of home crowd for the first time as a Red Bull driver.
Mar 9, 2014, 9:47 AM EDT
Spaniard laments lack of testing ahead of new era for Formula 1.
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