May 7, 2013, 1:20 PM EDT
A new partnership between IndyCar and Germany-based car care company SONAX has led to a special award that will be up for grabs during the doubleheader weekends at the Chevrolet Dual in Detroit (pictured, June 1-2), Honda Indy Toronto (July 13-14), and Shell/Pennzoil Grand Prix of Houston (Oct. 5-6).
The “SONAX Perfect Finish Award” will pay $50,000 to the driver that wins both feature races during any of those three weekends. But should no one be able to win both races in those weekends, the prize will carry over to the next doubleheader. If no one sweeps at Detroit, the bonus will jump to $100,000 at Toronto, and if no one sweeps there, the bonus goes to $150,000 at Houston.
Talk from drivers and team owners has been generally mixed regarding the doubleheader format — some of it optimistic about providing a better fan experience, some of it critical about the increased demands it will place on teams. But a chance at a substantial bit of cold, hard cash ought to help.
SONAX is also planning to utilize show car and driver appearances at select Sam’s Club outlets starting at the Indianapolis 500, and also work with venues on creating “car corrals” during event weekends to draw in automotive enthusiasts and collectors.
The company is already involved in motorsports as an official supplier for Formula One champs Red Bull Racing, and its brand can also be spotted on the No. 20 Chevrolet of Ed Carpenter. Carpenter’s step-father and series founder Tony George (now a co-owner at Ed Carpenter Racing) holds their American distribution rights.
In addition to backing the doubleheader award, SONAX will now become the series’ “Official Automotive Detail Partner.”
Sep 22, 2014, 5:30 PM EDT
A wild doubleheader in Los Angeles has left Block with an 18-point edge over Wiman as the series heads for Seattle.
Sep 22, 2014, 4:15 PM EDT
Coming up today: Highlights and analysis from Joey Logano’s Chase win at Loudon; an interview with Penske president Tim Cindric; Kevin Harvick’s Chase progress; Denny Hamlin’s nightmarish day; 16-year-old Cole Custer’s historic Truck win.
Sep 22, 2014, 3:55 PM EDT
The former CART and F1 driver’s incredible story is spotlighted in a special clip that previews a new film regarding BMW’s legacy in touring car racing.
Sep 22, 2014, 3:30 PM EDT
Wally Dallenbach Jr. to make competitive return to driving in Trans-Am, starting next month.
Sep 22, 2014, 3:00 PM EDT
Eric Boullier indicates that he feels Red Bull breached the FIA’s new radio ban with its messages to Daniel Ricciardo during Sunday’s race.
Sep 22, 2014, 2:30 PM EDT
Mark Webber enjoys his return to Austin in FIA WEC, even if the result in his No. 20 Porsche goes begging.
Sep 22, 2014, 1:30 PM EDT
The clash of the titans has gone Team Penske’s way so far. But next weekend’s race at Dover could see the tide turn in favor of Hendrick Motorsports.
Sep 22, 2014, 1:00 PM EDT
Andre Lotterer reflects on the openness of FIA WEC and Super Formula compared to his one-off Grand Prix appearance in Belgium.
Sep 22, 2014, 12:00 PM EDT
The FIA WEC headed to Texas this weekend. Here are some thoughts on how it went down.
Sep 22, 2014, 11:15 AM EDT
Both the TUDOR Championship and Continental Tire SportsCar Challenge put on a show in Austin this weekend.
Sep 22, 2014, 10:21 AM EDT
Audi 1-2 leads FIA WEC winners at COTA.
Sep 22, 2014, 10:00 AM EDT
Reliability woes have left Nico Rosberg reeling. If he doesn’t respond at Suzuka, it could be game over.
Sep 22, 2014, 9:00 AM EDT
German driver does well to keep his anger in check in his post-race video blog.
Sep 22, 2014, 8:00 AM EDT
Vijay Mallya delighted as Force India makes 2014 its most successful season since entering F1 back in 2008.
Sep 22, 2014, 7:00 AM EDT
Lewis Hamilton has put himself back in control of the 2014 F1 world championship after a great win in Singapore as teammate Nico Rosberg retired.
Sep 21, 2014, 8:43 PM EDT
Millen scores his second win of 2014, while YouTube icon Block takes an 18-point lead in the championship with two races left in the season.
Sep 21, 2014, 7:51 PM EDT
Tony Schumacher (Top Fuel), Courtney Force (Funny Car), Dave Connolly (Pro Stock) and Andrew Hines (Pro Stock Motorcycle) were the winners in Sunday’s final rounds of the NHRA FallNationals in Ennis, Texas.
Sep 21, 2014, 7:00 PM EDT
The talented rookie continues to duel with the Chasers at New Hampshire before finishing second to Joey Logano.
Sep 21, 2014, 6:36 PM EDT
As the Chase for the Sprint Cup moves to Dover for next Sunday’s third race of the playoffs, nine drivers will be fighting elimination by vying for five advancement spots there.
Sep 21, 2014, 6:09 PM EDT
Brad Keselowski started from the pole, led the second-most number of laps in the race (78), overcame a late wreck and still almost won Sunday’s Sylvania 300 at New Hampshire Motor Speedway.
Video from NASCAR America
- Lotterer: “F1 (racing) isn’t what it used to be anymore” 0
- Joey Logano avoids “yellow fever,” wins at N.H. to advance in Chase 3
- Wreck involves several Chase drivers; Keselowski spins, suffers minor damage 1
- Rosberg reflects on a tough day in Singapore (VIDEO) 2
- Reports: 2015 Sprint Cup rules package expected to be released on Tuesday 2
- Hamilton rules in Singapore to re-take championship lead as Rosberg retires 1
- Rosberg forced to retire in Singapore after electrical glitch 2