May 17, 2013, 9:00 AM EDT
Bryan Herta Autosport and Barracuda Racing may not be IndyCar’s biggest team, but their fan outreach and engaging is hard to beat within the IndyCar paddock.
Team PR ace Monica Hilton (who speaks twice in the above video, in front of the team garage) joined the team just prior to the 2012 season, after developing a cult following for Simona de Silvestro’s older, heavier backup car called “Pork Chop” in 2011 when she and de Silvestro worked at HVM Racing.
Since her arrival at BHA, the team that won the 2011 Indianapolis 500 with the late Dan Wheldon has seen a surge in its social media presence and fan involvement at tracks.
BHA works in a “tweet-up” at every round of the IndyCar schedule, usually featuring someone from the BHA squad and others from the racing community. Driver Alex Tagliani is a regular.
This week, BHA hit 10,000 followers on Twitter. It may not sound like a lot, and it’s not the biggest number in the IndyCar paddock, although it is a respectable fourth.
But in thanks to all its fans, the team created a video with all its crewmembers – allowing everyday observers the insight of who the faces are behind the wrenches on the No. 98 Barracuda Honda. It also includes thanks from team co-owners Bryan Herta and Steve Newey.
And for that, we say thanks.
A rounding of IndyCar team Twitter handles and follower counts as of May 16 are below:
- Team Penske (@PenskeRacing): 47.7K
- Andretti Autosport (@FollowAndretti): 27.3K
- KV Racing Technology (@KVRacing): 17.2K
- Barracuda Racing (@BHA): 10K
- Panther Racing: (@PantherRacing) 8.9K
- A.J. Foyt Entrprises (@AJFoytRacing): 8K
- Panther DRR (@PantherDRR): 7.6K
- Rahal Letterman Lanigan Racing (@RLLRacing): 7.2K
- Chip Ganassi Racing (@CGRTeams): 7.1K
- Target Chip Ganassi Racing (@TCGRTeams): 7K
- Sarah Fisher Hartman Racing (@SFHRIndy): 6.9K
- Ed Carpenter Racing (@ECRIndy): 5.7K
- Schmidt Peterson/Schmidt Hamilton: (@SPMIndyCar): 3.8K
- Dragon Racing (@DragonRacing): 3.5K
- Dale Coyne Racing (@DaleCoyneRacing): 2.9K
Aug 1, 2014, 7:45 AM EDT
Inside joke goes a bit too far for NASCAR ahead of truck race in Pocono this weekend.
Aug 1, 2014, 7:30 AM EDT
Force India owner confident of battling with Williams, Ferrari and McLaren until the end of the season.
Jul 31, 2014, 9:11 PM EDT
The Acura TLX-GT will make its debut at Mid-Ohio, later than planned but still on Honda’s home weekend.
Jul 31, 2014, 5:48 PM EDT
More analysis on Dale Earnhardt Jr.’s new crew chief, Greg Ives, took center stage on Thursday’s NASCAR AMERICA on NBCSN.
Jul 31, 2014, 4:59 PM EDT
Thursday’s NASCAR AMERICA lineup…
Jul 31, 2014, 4:00 PM EDT
Malaysian FIA Formula E round moves from October to November to accommodate prime minister’s wishes.
Jul 31, 2014, 2:32 PM EDT
Ryan Hunter-Reay and Simon Pagenaud look to make headway on Team Penske teammates, while Chip Ganassi Racing seeks a six-pack of Mid-Ohio wins this weekend.
Jul 31, 2014, 1:45 PM EDT
Anthony Richardson bills himself as the Bad British Commentator, and it definitely shows through here with his malapropisms and complete lack of understanding of the sport and world of NASCAR.
Jul 31, 2014, 1:00 PM EDT
There may not be wholesale changes, based upon what NASCAR chairman Brian France said recently, but next year’s Sprint Cup schedule will look different. Based upon various sources and things we’ve heard and/or read, we’re going to chime in with our ideas and why we think that way.
Jul 31, 2014, 12:00 PM EDT
With six qualifying races left, a total of 10 more spots remain to be clinched to fill out the expanded 16-driver playoff field for this year’s 10-race Chase for the Sprint Cup.
Jul 31, 2014, 11:54 AM EDT
Legendary NASCAR driver Mark Martin is returning to Roush Fenway Racing. But don’t expect Martin, 55, to get back behind the wheel any time soon.
Jul 31, 2014, 11:01 AM EDT
If you collect NASCAR memorabilia and someone approaches you in the coming days with a deal that seems too good to be true – especially if it involves merchandise related to either Dale Earnhardt Sr. or Dale Earnhardt Jr. – it probably is.
Jul 31, 2014, 10:50 AM EDT
Ferrari’s head of Engine and Electrics, Luca Marmorini, has left the team ahead of the second half of the season.
Jul 31, 2014, 9:59 AM EDT
NBCSN will present live coverage of the IndyCar Honda Indy 200 at Mid-Ohio this Sunday at 3 p.m. ET, highlighting more than 30 hours of motorsports coverage across NBC and NBCSN this weekend.
Jul 31, 2014, 9:52 AM EDT
If at first you don’t succeed, try, try again. That’s the case for the new design of the Toyota Camry for the 2015 Sprint Cup season.
Jul 31, 2014, 8:57 AM EDT
Ed Carpenter says he’d like to expand to two cars, but it remains to be seen if this can actually come to fruition.
Jul 30, 2014, 7:12 PM EDT
Personal care brand will serve as primary backer for Stenhouse in multiple 2015 races plus work in a season-long associate role.
Jul 30, 2014, 5:38 PM EDT
NASCAR AMERICA on Wednesday includes a Denny Hamlin interview, a recap of the Hamlin penalties and Dale Earnhardt Jr. new crew chief news.
Jul 30, 2014, 5:00 PM EDT
Nelson Piquet Jr. shows Kristen Kenney how to wakeboard, on the day after Piquet bagged a podium finish in Red Bull Global Rallycross at Charlotte.
Jul 30, 2014, 4:45 PM EDT
Coming up today: Full coverage of Brickyard penalties against Joe Gibbs Racing, including reaction from driver Denny Hamlin; interview with Eldora Truck Series winner Darrell “Bubba” Wallace Jr.
- NASCAR AMERICA: Thursday round-up (VIDEO) 0
- IndyCar: A crucial weekend to commence at Mid-Ohio 1
- Mark Martin returning to Roush Fenway Racing in unique role 0
- NASCAR AMERICA: Wednesday Round-Up Includes Denny Hamlin Interview (VIDEO) 3
- Greg Ives to become crew chief for Dale Earnhardt Jr. next season 12