May 17, 2013, 9:00 AM EDT
Bryan Herta Autosport and Barracuda Racing may not be IndyCar’s biggest team, but their fan outreach and engaging is hard to beat within the IndyCar paddock.
Team PR ace Monica Hilton (who speaks twice in the above video, in front of the team garage) joined the team just prior to the 2012 season, after developing a cult following for Simona de Silvestro’s older, heavier backup car called “Pork Chop” in 2011 when she and de Silvestro worked at HVM Racing.
Since her arrival at BHA, the team that won the 2011 Indianapolis 500 with the late Dan Wheldon has seen a surge in its social media presence and fan involvement at tracks.
BHA works in a “tweet-up” at every round of the IndyCar schedule, usually featuring someone from the BHA squad and others from the racing community. Driver Alex Tagliani is a regular.
This week, BHA hit 10,000 followers on Twitter. It may not sound like a lot, and it’s not the biggest number in the IndyCar paddock, although it is a respectable fourth.
But in thanks to all its fans, the team created a video with all its crewmembers – allowing everyday observers the insight of who the faces are behind the wrenches on the No. 98 Barracuda Honda. It also includes thanks from team co-owners Bryan Herta and Steve Newey.
And for that, we say thanks.
A rounding of IndyCar team Twitter handles and follower counts as of May 16 are below:
- Team Penske (@PenskeRacing): 47.7K
- Andretti Autosport (@FollowAndretti): 27.3K
- KV Racing Technology (@KVRacing): 17.2K
- Barracuda Racing (@BHA): 10K
- Panther Racing: (@PantherRacing) 8.9K
- A.J. Foyt Entrprises (@AJFoytRacing): 8K
- Panther DRR (@PantherDRR): 7.6K
- Rahal Letterman Lanigan Racing (@RLLRacing): 7.2K
- Chip Ganassi Racing (@CGRTeams): 7.1K
- Target Chip Ganassi Racing (@TCGRTeams): 7K
- Sarah Fisher Hartman Racing (@SFHRIndy): 6.9K
- Ed Carpenter Racing (@ECRIndy): 5.7K
- Schmidt Peterson/Schmidt Hamilton: (@SPMIndyCar): 3.8K
- Dragon Racing (@DragonRacing): 3.5K
- Dale Coyne Racing (@DaleCoyneRacing): 2.9K
Oct 24, 2014, 12:30 PM EDT
Deputy team boss Federico Gastaldi says the team is close to finalizing its drive line-up, with Grosjean in pole position for the seat.
Oct 24, 2014, 12:07 PM EDT
A win for Kenseth this Sunday would also put him into the Sprint Cup Championship Race at Homestead next month.
Oct 24, 2014, 11:45 AM EDT
Two-time Formula One World Champion Emerson Fittipaldi will make an appearance at Austin’s Circuit of the Americas next week as part of a COTA fan experience.
Oct 24, 2014, 11:30 AM EDT
Ricciardo full of praise for Austin and the Circuit of the Americas ahead of next weekend’s race.
The man behind the sculptures: William Behrends’ presence endures for Borg-Warner Trophy, and Giants legends
Oct 24, 2014, 11:09 AM EDT
Statues outside AT&T Park and the faces on the Borg-Warner Trophy share a common thread, in sculptor William Behrends.
Oct 24, 2014, 10:30 AM EDT
Dr. Jean-Francois Payen says that he has noticed some progress in Schumacher’s recovery.
Oct 24, 2014, 9:30 AM EDT
Sauber also complete a test in Spain with Adderly Fong and Roy Nissany.
Oct 24, 2014, 8:30 AM EDT
Just like Arrows and Super Aguri before it, Caterham is on its last legs. However, it is going out in far less dignified fashion.
Oct 24, 2014, 7:26 AM EDT
Finnbarr O’Connell is now in charge at Leafield as the team prepares for a race against time to make the United States GP in Austin next weekend.
Remembering the Hendrick Motorsports airplane tragedy: 10 years later, it still seems like just yesterday
Oct 23, 2014, 11:02 PM EDT
This is a column that should never have been written, about an event that never should have happened.
Oct 23, 2014, 8:24 PM EDT
Legendary motorsports team owner and innovator — and Kentucky native — Jack Roush will be inducted this Saturday into the Kentucky Motorsports Hall of Fame. Roush was born in Covington, Ky.
Oct 23, 2014, 7:55 PM EDT
On Thursday’s edition of NASCAR America, Kyle Petty joined Dave Briggs to mark the 10-year anniversary of the Hendrick Motorsports plane crash and how the team recovered from it.
Talladega mystery: Did missing woman even make it to NASCAR race? Second fan to disappear in 18 months
Oct 23, 2014, 7:37 PM EDT
For the second time in 18 months, police in the area of Talladega Superspeedway are investigating the disappearance of a race fan who had intended to go to the Sprint Cup race at the 2.66-mile racetrack.
Enrique Contreras III, nephew of Carlos Contreras, to make first NASCAR truck race start at Martinsville
Oct 23, 2014, 7:02 PM EDT
Enrique Contreras III, nephew of veteran Mexican racer Carlos Contreras, will make his NASCAR debut in Saturday’s Camping World Truck Race at Martinsville Speedway.
Oct 23, 2014, 4:30 PM EDT
GTSport Racing returns with Jack Baldwin and Buz McCall.
Oct 23, 2014, 3:37 PM EDT
Martinsville preview on tap in Thursday’s NASCAR AMERICA.
Oct 23, 2014, 1:30 PM EDT
Marsh, Cameron on the move to Action Express.
Oct 23, 2014, 1:12 PM EDT
Fernandes claims he didn’t receive full payment for Caterham, the new owners claim they haven’t received their shares, Bernie Ecclestone says he is trying to remedy the situation – but all the while, workers are locked out of the factory, putting the team’s hopes of making Austin in doubt.
Oct 23, 2014, 12:00 PM EDT
Brendan Gaughan back for another year with RCR in XFINITY.
Oct 23, 2014, 11:00 AM EDT
Sergio Perez, Felipe Massa and Esteban Gutierrez signed up for COTA fan forum.
Video from NASCAR America
- Caterham the latest team to fall foul of the Leafield ‘curse’ 1
- Administrator takes over running of Caterham F1 Team 1
- Remembering the Hendrick Motorsports airplane tragedy: 10 years later, it still seems like just yesterday 3
- Talladega mystery: Did missing woman even make it to NASCAR race? Second fan to disappear in 18 months 13
- WATCH LIVE: NASCAR AMERICA at 5 p.m. ET for Martinsville outlook 0
- Caterham could miss Austin as crisis deepens at Leafield 2
- NHRA stunner: Jimmy Prock out as John Force’s crew chief 10