May 17, 2013, 9:00 AM EDT
Bryan Herta Autosport and Barracuda Racing may not be IndyCar’s biggest team, but their fan outreach and engaging is hard to beat within the IndyCar paddock.
Team PR ace Monica Hilton (who speaks twice in the above video, in front of the team garage) joined the team just prior to the 2012 season, after developing a cult following for Simona de Silvestro’s older, heavier backup car called “Pork Chop” in 2011 when she and de Silvestro worked at HVM Racing.
Since her arrival at BHA, the team that won the 2011 Indianapolis 500 with the late Dan Wheldon has seen a surge in its social media presence and fan involvement at tracks.
BHA works in a “tweet-up” at every round of the IndyCar schedule, usually featuring someone from the BHA squad and others from the racing community. Driver Alex Tagliani is a regular.
This week, BHA hit 10,000 followers on Twitter. It may not sound like a lot, and it’s not the biggest number in the IndyCar paddock, although it is a respectable fourth.
But in thanks to all its fans, the team created a video with all its crewmembers – allowing everyday observers the insight of who the faces are behind the wrenches on the No. 98 Barracuda Honda. It also includes thanks from team co-owners Bryan Herta and Steve Newey.
And for that, we say thanks.
A rounding of IndyCar team Twitter handles and follower counts as of May 16 are below:
- Team Penske (@PenskeRacing): 47.7K
- Andretti Autosport (@FollowAndretti): 27.3K
- KV Racing Technology (@KVRacing): 17.2K
- Barracuda Racing (@BHA): 10K
- Panther Racing: (@PantherRacing) 8.9K
- A.J. Foyt Entrprises (@AJFoytRacing): 8K
- Panther DRR (@PantherDRR): 7.6K
- Rahal Letterman Lanigan Racing (@RLLRacing): 7.2K
- Chip Ganassi Racing (@CGRTeams): 7.1K
- Target Chip Ganassi Racing (@TCGRTeams): 7K
- Sarah Fisher Hartman Racing (@SFHRIndy): 6.9K
- Ed Carpenter Racing (@ECRIndy): 5.7K
- Schmidt Peterson/Schmidt Hamilton: (@SPMIndyCar): 3.8K
- Dragon Racing (@DragonRacing): 3.5K
- Dale Coyne Racing (@DaleCoyneRacing): 2.9K
Jul 27, 2015, 4:51 PM EDT
Good news, Ricciardo made the podium. Bad news, his trophy didn’t survive it.
Jul 27, 2015, 4:09 PM EDT
Jakes kept his visor down after all on a pit stop in Iowa.
Jul 27, 2015, 3:13 PM EDT
A quick look back at Chaves’ short track debut.
Jul 27, 2015, 2:00 PM EDT
Karam needs a clean, consistent weekend at Mid-Ohio.
Jul 27, 2015, 12:00 PM EDT
Rahal and Force compete against each other in a series of fun challenges at Sonoma.
Jul 27, 2015, 11:00 AM EDT
If another Dixon Mid-Ohio win happens, it will save his championship chances.
After blowing his chance to cut the gap to Hamilton, Rosberg must now avoid the mistakes of last summer
Jul 27, 2015, 10:00 AM EDT
Luke Smith considers the fall-out of a dramatic Hungarian Grand Prix that saw both Mercedes drivers miss an opportunity to seize control of the drivers’ championship.
Jul 27, 2015, 9:00 AM EDT
Manor makes it through a difficult weekend by getting both of its cars to the finish in Hungary.
Jul 27, 2015, 8:00 AM EDT
Vettel storms to his 41st career victory in Hungary as both Mercedes drivers hit trouble.
Jul 26, 2015, 11:09 PM EDT
Steve Torrence (Top Fuel), Jack Beckman (Funny Car), Larry Morgan (Pro Stock) and Eddie Krawiec (Pro Stock Motorcycle) won in Sunday’s NHRA Mopar Mile-High Nationals.
Jul 26, 2015, 6:05 PM EDT
Sandell finally gets on the board in Round 6 of the Red Bull GRC season.
Jul 26, 2015, 5:00 PM EDT
The F1 grid comes together ahead of the Hungarian Grand Prix to pay its respects to Jules Bianchi.
Jul 26, 2015, 4:00 PM EDT
The Red Bull Global Rallycross doubleheader in Detroit concludes with today’s Round 6.
Jul 26, 2015, 3:40 PM EDT
Ferrari caps off an emotional weekend with victory at the Hungaroring as Mercedes came unstuck.
Jul 26, 2015, 3:30 PM EDT
Verstappen claims his first top five finish in F1 in Hungary, capping off an impressive first half-season in the sport.
Jul 26, 2015, 2:00 PM EDT
A penalty for Massa and a puncture for Bottas leaves both Williams drivers outside of the points in Hungary.
Jul 26, 2015, 1:30 PM EDT
At one stage, Rosberg had been poised to take the lead of the championship into the summer break, only to lose yet more ground on Mercedes teammate Lewis Hamilton.
Jul 26, 2015, 12:59 PM EDT
A poor start, off-track excursion, collision with Ricciardo and drive-through penalty can’t stop Hamilton from finishing sixth and extending his championship lead.
Jul 26, 2015, 12:02 PM EDT
The stewards were kept very busy in Hungary on Sunday.
- For Dixon, it’s likely Mid-Ohio or bust in terms of 2015 IndyCar title hopes 0
- Race Recap: Vettel draws level with Senna on all-time win list with victory in Hungary 1
- NHRA Mile-High Nationals winners: Torrence, Beckman, Morgan, Krawiec 2
- F1 grid unites to pay tribute to Jules Bianchi (VIDEO) 1
- F1 Paddock Pass: Hungarian GP post-race (VIDEO) 1
- Vettel dedicates Hungarian GP win to Jules Bianchi 2
- Vettel storms to victory in Hungary as Hamilton and Rosberg hit trouble 9