May 17, 2013, 9:00 AM EDT
Bryan Herta Autosport and Barracuda Racing may not be IndyCar’s biggest team, but their fan outreach and engaging is hard to beat within the IndyCar paddock.
Team PR ace Monica Hilton (who speaks twice in the above video, in front of the team garage) joined the team just prior to the 2012 season, after developing a cult following for Simona de Silvestro’s older, heavier backup car called “Pork Chop” in 2011 when she and de Silvestro worked at HVM Racing.
Since her arrival at BHA, the team that won the 2011 Indianapolis 500 with the late Dan Wheldon has seen a surge in its social media presence and fan involvement at tracks.
BHA works in a “tweet-up” at every round of the IndyCar schedule, usually featuring someone from the BHA squad and others from the racing community. Driver Alex Tagliani is a regular.
This week, BHA hit 10,000 followers on Twitter. It may not sound like a lot, and it’s not the biggest number in the IndyCar paddock, although it is a respectable fourth.
But in thanks to all its fans, the team created a video with all its crewmembers – allowing everyday observers the insight of who the faces are behind the wrenches on the No. 98 Barracuda Honda. It also includes thanks from team co-owners Bryan Herta and Steve Newey.
And for that, we say thanks.
A rounding of IndyCar team Twitter handles and follower counts as of May 16 are below:
- Team Penske (@PenskeRacing): 47.7K
- Andretti Autosport (@FollowAndretti): 27.3K
- KV Racing Technology (@KVRacing): 17.2K
- Barracuda Racing (@BHA): 10K
- Panther Racing: (@PantherRacing) 8.9K
- A.J. Foyt Entrprises (@AJFoytRacing): 8K
- Panther DRR (@PantherDRR): 7.6K
- Rahal Letterman Lanigan Racing (@RLLRacing): 7.2K
- Chip Ganassi Racing (@CGRTeams): 7.1K
- Target Chip Ganassi Racing (@TCGRTeams): 7K
- Sarah Fisher Hartman Racing (@SFHRIndy): 6.9K
- Ed Carpenter Racing (@ECRIndy): 5.7K
- Schmidt Peterson/Schmidt Hamilton: (@SPMIndyCar): 3.8K
- Dragon Racing (@DragonRacing): 3.5K
- Dale Coyne Racing (@DaleCoyneRacing): 2.9K
Apr 20, 2014, 9:00 AM EDT
Largely unnoticed, these two youngsters were brilliant today in China.
Apr 20, 2014, 8:00 AM EDT
German driver saw no reason to follow team orders, but soon realised that there was no point in holding Ricciardo up.
Apr 20, 2014, 7:15 AM EDT
German driver downbeat after losing to Hamilton yet again, but in the grand scheme of things, it was a great result.
Apr 20, 2014, 6:30 AM EDT
Embarrassing error sees race end on lap 54, not lap 56; Kobayashi the only driver to lose a position.
Apr 20, 2014, 6:15 AM EDT
Ferrari ends torrid week with something to smile about as Alonso finishes third in China.
Apr 20, 2014, 5:47 AM EDT
German driver refuses to let Daniel Ricciardo past at first, but ultimately thinks better of it.
Apr 20, 2014, 5:30 AM EDT
British driver delighted with team effort, and pleased to see teammate Nico Rosberg reach the podium again.
Apr 20, 2014, 4:43 AM EDT
British driver goes wire-to-wire to claim his third straight win and number 25 of his F1 career.
Apr 20, 2014, 2:15 AM EDT
As the Mercedes turf war rumbles on, Red Bull and Ferrari will be waiting in the wings to pick up the pieces.
Apr 20, 2014, 2:00 AM EDT
Here’s how the drivers will line up for the 2014 Chinese Grand Prix today, live on NBCSN and Live Extra from 2:30am ET.
Apr 20, 2014, 1:30 AM EDT
He has come close before, but Hamilton finally can make it three wins in a row today in China.
Apr 19, 2014, 7:25 PM EDT
In a just-released video interview, 2012 Sprint Cup champion Brad Keselowski – looking perhaps as somber as we’ve ever seen him, at times seemingly ready to break into tears – discusses how heartbroken, if not potentially betrayed he felt in 2009 when team owner Rick Hendrick picked Mark Martin to drive the No. 5 Chevrolet instead of giving Keselowski the opportunity, even though Bad Brad insists Hendrick had previously promised him that ride in 2010.
Apr 19, 2014, 4:30 PM EDT
The former Red Bull F1 competitor will start sixth on tomorrow’s grid at Silverstone.
Apr 19, 2014, 3:30 PM EDT
If it has wheels and tires, it typically can be raced down a dragstrip. But take a pickup truck, throw in a high-power diesel engine in it, and you have a rolling battering ram that will take down anything in its path – even guard rails that are supposed to prevent that very thing from happening.
Apr 19, 2014, 3:20 PM EDT
The former GP2 competitors qualify up the grid in their respective classes for tomorrow’s WEC opener at Silverstone.
Apr 19, 2014, 3:03 PM EDT
While we don’t condone street racing whatsoever, the video below is one of the best we’ve seen in a long time. Even better, it’s more of parking lot racing, with radio controlled cars burning up the asphalt and concrete — so no actual humans, animals or real-life vehicles were put in jeopardy. An added bonus is this is an outstanding homage to the Fast & Furious series, with particular emphasis on actor Paul Walker, who was killed last December in a tragic street racing crash.
Apr 19, 2014, 1:00 PM EDT
If the Indianapolis Motor Speedway isn’t *the* coolest place to hold an Easter egg hunt, we figure it’s at least one of them.
Apr 19, 2014, 12:13 PM EDT
The future of Swan Racing in Sprint Cup racing is not looking good.
Apr 19, 2014, 10:30 AM EDT
Toyota takes the pole for Sunday’s FIA WEC opener in Silverstone.
Apr 19, 2014, 10:09 AM EDT
Couple new sponsors for GTD team within TUDOR Championship.
- VIDEO: Vettel explains decision to not let Ricciardo past 0
- Chinese GP called two laps early after checkered flag mix-up 0
- VIDEO: Vettel ignores team orders, telling team “tough luck” 2
- Hamilton makes it three with lights to flag victory in China 0
- WATCH LIVE: Can anyone spring a Shanghai surprise? 0
- IndyCar: Massive crash triggered after round of pit stops (VIDEO) (17)
- American-based F1 franchise, Haas Formula, officially introduced (9)
- Maldonado brushes off crash and spin in practice (7)
- Kurt Busch won’t soon forget Clint Bowyer’s race-ruining shove at Darlington (VIDEO) (6)
- Former FIA prez Max Mosley rubbishes F1′s ongoing noise saga (6)