Skip to content

IMS reduces capacity, works on improving fan experience

May 18, 2013, 1:15 PM EDT

IMS Pagoda Getty Images

Taking notice of newer stadiums’ bigger amenities, the Indianapolis Motor Speedway is targeting ways to improve the at-track experience for fans coming to this month’s Indianapolis 500 and its other events as well.

Part of that effort has included the removal of almost 10 percent of the Brickyard’s seating capacity, most of that number coming from the Turn 3 grandstand and the front straightaway according to The Indianapolis Star’s Curt Cavin. Hulman & Co. CEO Mark Miles is also looking at adding cushioned seats in some locations and creating a number of “party decks” overlooking the track that can stage group entertainment.

It would appear that IMS has been taking notes following the 2008 debut of Lucas Oil Stadium, the home of the NFL’s Indianapolis Colts and the host of Super Bowl XLVI in 2012. Among other things, the stadium features 137 luxury suites, a pair of multi-level club lounges, and 14 escalators to help fans get around.

While completely matching that may be out of the question for the Speedway, its organization still knows that it must create an easier, more enjoyable outing for fans — especially those who have become used to the creature comforts of Lucas Oil Stadium and other recently-built stadiums around the country.

“I don’t know that we can have amenities that match Lucas Oil [Stadium], but we have to look at the whole seating mix and how do we optimize it,” Miles said to The Star.

Latest Posts
  1. Rossi: American support will get me to F1 (VIDEO)

    Oct 31, 2014, 7:15 PM EDT

    F1 Grand Prix of Russia - Practice Getty Images

    Speaking to NBCSN’s Will Buxton, America’s great F1 hopeful speaks about recent events at Marussia and his hopes for the future.

  2. Austin FP2: View from the ground

    Oct 31, 2014, 7:00 PM EDT

    COTAwide AP

    An on-the-ground perspective of the speed, sound and crowd from Austin second practice.

  3. Racing legend Dan Gurney earns one of rarest and most prestigious awards for lifetime achievements (video)

    Oct 31, 2014, 6:59 PM EDT

    (Courtesy The Henry Ford) (Courtesy The Henry Ford)

    Very few race car drivers deserve to be called “legendary.” Dan Gurney is most definitely one of those, and was honored this week with the Edison-Ford Medal for his incomparable lifetime achievements.

  4. Verstappen impressive once again in second F1 run-out

    Oct 31, 2014, 6:30 PM EDT

    AUTO-PRIX-F1-US-PRACTICE Getty Images

    17-year-old Toro Rosso driver continues to prove that age is simply a number in racing.

  5. Austin Dillon hasn’t forgotten how to wheel an NNS car, is fastest in final practice at Texas

    Oct 31, 2014, 6:10 PM EDT

    (Todd Warshaw/Getty Images for Texas Motor Speedway) Getty Images

    Austin Dillon was the fastest driver in Friday’s final Nationwide Series practice at Texas Motor Speedway. The defending NNS champ who is now in his rookie season in Sprint Cup, Dillon is making his first NNS start this season in Saturday’s race.

  6. Kurt Busch is acting a little (candy) corny this Halloween (VIDEO)

    Oct 31, 2014, 5:45 PM EDT

    (Photo: Jason Miller/Getty Images) Getty Images

    The Outlaw attempts the “Candy Corn Challenge” – fitting 100 pieces inside his mouth.

  7. Alonso’s ambition continues to leave the Formula 1 paddock guessing

    Oct 31, 2014, 5:30 PM EDT

    Fernando Alonso AP

    Is there more to Fernando’s future than just McLaren?

  8. Caterham administrators in talks with possible new buyers

    Oct 31, 2014, 5:00 PM EDT

    F1 Grand Prix of Italy - Practice Getty Images

    Administrators still hoping to get the team racing in Abu Dhabi, but will aim for the grid in 2015 if this is not possible.

  9. Tyler Reddick picks up Texas pole for tonight’s NASCAR Trucks race

    Oct 31, 2014, 4:45 PM EDT

    WinStar World Casino & Resort 350 - Practice Getty Images

    Reddick captures his second Truck pole in the last three races.

  10. Hamilton inches away from Rosberg to top FP2 at COTA

    Oct 31, 2014, 4:32 PM EDT

    Lewis Hamilton AP

    British driver finishes just 0.003 seconds ahead of Rosberg in FP2, equating to just 6.7 inches around the Circuit of The Americas in Austin, Texas.

  11. Seeing red: Jimmie Johnson’s No. 48 Chevy gets a new look for Texas (VIDEO)

    Oct 31, 2014, 4:00 PM EDT

    AAA Texas 500 - Practice Getty Images

    The six-time Sprint Cup champion is driving the No. 48 Lowe’s “Red Vest” Chevrolet this weekend.

  12. Raikkonen: Return to Ferrari “100% the right decision”

    Oct 31, 2014, 3:45 PM EDT

    F1 Grand Prix of USA - Previews Getty Images

    Finnish driver has endured a difficult return to Maranello in 2014 after five years away.

  13. Late lap puts Brian Vickers atop first Sprint Cup practice at Texas

    Oct 31, 2014, 3:00 PM EDT

    AAA Texas 500 - Practice Getty Images

    Chase competitors Kevin Harvick and points leader Jeff Gordon crack the Top 5 speeds.

  14. WATCH LIVE: FP2 for the United States Grand Prix

    Oct 31, 2014, 2:45 PM EDT

    F1 Grand Prix of USA - Practice Getty Images

    Can Lewis Hamilton double up in the second practice session in Austin? Join us from 3p ET to find out.

  15. Matt Kenseth still remorseful over Martinsville wreck with Kevin Harvick

    Oct 31, 2014, 2:15 PM EDT

    Goody's Headache Relief Shot 500 - Qualifying Getty Images

    Kenseth says the only way he’d feel a little better about it is if Harvick manages to make the Championship Race.

  16. Sebastian Vettel to start United States GP from pit lane

    Oct 31, 2014, 2:03 PM EDT

    F1 Grand Prix of USA - Practice Getty Images

    FIA confirms that the German driver has taken a sixth complete power unit, and will have to start the race from the pit lane at COTA.

  17. Chris Buescher tops first Nationwide practice at Texas

    Oct 31, 2014, 1:15 PM EDT

    Kentucky Speedway - Day 1 Getty Images

    Ford drivers take the top three spots in opening Nationwide practice.

  18. Bottas confident improved 2015 campaign possible for Williams

    Oct 31, 2014, 1:00 PM EDT

    AUTO-PRIX-RUS Getty Images

    Despite exceeding everyone’s expectations in 2014, Valtteri Bottas feels that the team can continue its upward trend next season.

  19. Hamilton quickest in first practice for United States GP

    Oct 31, 2014, 12:31 PM EDT

    HamiltonFP1COTA Getty Images

    Two-time US GP winner makes the best possible start to his race weekend by topping FP1 in Austin.

Video from NASCAR America

Who has the best chance in Texas?
Top 10 NASCAR Driver Searches
  1. K. Harvick (1282)
  2. J. Logano (1181)
  3. T. Stewart (1143)
  4. J. McMurray (1127)
  5. D. Hamlin (900)