May 28, 2013, 4:09 PM EDT
NBC’s live broadcast of the Monaco Grand Prix this past Sunday morning was watched by nearly 1.5 million viewers, making it the most-watched Formula One™ race on U.S. television in six years, and up 241% vs. last year’s race, which aired on SPEED, according to Fast National data provided today by the The Nielsen Company.
The Monaco Grand Prix (7:59-10:30 a.m. ET/4:59-7:30 a.m. PT), which was broadcast live on U.S. network television for the first time, was watched by 1.456 million viewers and scored a 1.0 household rating. It is the most-watched F1 race on U.S. television in six years, since FOX broadcast the Canadian Grand Prix in the afternoon in 2007 (6/10/07, 1.494 million).
Viewership for the race was up 241% vs. last year’s Monaco telecast on SPEED (427,000 viewers), and was up 40% vs. FOX’s four-race F1 average last year (1.038 million), all of which were broadcast in the afternoon.
NBC tallied triple-digit increases vs. SPEED’s telecast last year among two key demographics, Adults 18-49 (461,000 vs. 127,000, up 263%) and Adults P25-54 (674,000 vs. 160,000, up 321%).
The next F1 race is the Canadian Grand Prix, which will air live on NBC at 2 p.m. ET on Sunday, June 9. For more information on the NBC Sports Group’s F1 coverage, including the Canadian Grand Prix, click here.
- As NHRA closes in on 100 wins by female racers, it all started with one of the greatest, Shirley Muldowney 0
- Brad Keselowski: Changes overdue to Sprint Cup schedule; offers his ideas 4
- Richard Petty to return at Richmond, first race since wife Lynda’s death 1
- NASCAR VP: 2015 Sprint Cup engine package to be revealed before All-Star Race 0
- Too much, too fast, too soon: The sad saga of Swan Racing 0
- VIDEO: Vettel ignores team orders, telling team “tough luck” (20)
- Alonso’s doing it again – another year outperforming teammate, equipment (13)
- NASCAR still humming along after last fall’s Richmond scandal (9)
- In re-released interview, Brad Keselowski recalls how Rick Hendrick left him heartbroken (8)
- Maldonado brushes off crash and spin in practice (7)