May 28, 2013, 4:09 PM EDT
NBC’s live broadcast of the Monaco Grand Prix this past Sunday morning was watched by nearly 1.5 million viewers, making it the most-watched Formula One™ race on U.S. television in six years, and up 241% vs. last year’s race, which aired on SPEED, according to Fast National data provided today by the The Nielsen Company.
The Monaco Grand Prix (7:59-10:30 a.m. ET/4:59-7:30 a.m. PT), which was broadcast live on U.S. network television for the first time, was watched by 1.456 million viewers and scored a 1.0 household rating. It is the most-watched F1 race on U.S. television in six years, since FOX broadcast the Canadian Grand Prix in the afternoon in 2007 (6/10/07, 1.494 million).
Viewership for the race was up 241% vs. last year’s Monaco telecast on SPEED (427,000 viewers), and was up 40% vs. FOX’s four-race F1 average last year (1.038 million), all of which were broadcast in the afternoon.
NBC tallied triple-digit increases vs. SPEED’s telecast last year among two key demographics, Adults 18-49 (461,000 vs. 127,000, up 263%) and Adults P25-54 (674,000 vs. 160,000, up 321%).
The next F1 race is the Canadian Grand Prix, which will air live on NBC at 2 p.m. ET on Sunday, June 9. For more information on the NBC Sports Group’s F1 coverage, including the Canadian Grand Prix, click here.
Apr 19, 2014, 7:45 AM EDT
All smiles for Daniel after qualifying for the Chinese Grand Prix.
Apr 19, 2014, 7:00 AM EDT
Massa and Bottas both make the top 10 despite wet conditions playing against them.
Apr 19, 2014, 6:00 AM EDT
Jim Clark’s record that has stood since 1968 has now been broken by Hamilton in China.
Apr 19, 2014, 1:45 AM EDT
Could Fernando Alonso or Sebastian Vettel take advantage of the wet track to snatch pole position?
Apr 19, 2014, 12:45 AM EDT
Report reveals that Red Bull failed to supply accurate data, and what was supplied actually undermined the team’s argument.
Apr 19, 2014, 12:02 AM EDT
Red Bull driver fastest in a quiet final session ahead of qualifying later today.
Apr 18, 2014, 8:32 PM EDT
Significant modifications to the Cup cars’ powerplants are likely to come within the next two seasons.
Apr 18, 2014, 7:00 PM EDT
The two Andretti Autosport drivers appear to have put Sunday’s wreck behind them.
Apr 18, 2014, 5:30 PM EDT
You can’t say these drivers don’t have a sense of humor.
Apr 18, 2014, 4:15 PM EDT
The second round of the championship in Putrajaya, Malaysia will see drivers contest a short, 1.6-mile street circuit.
Apr 18, 2014, 3:15 PM EDT
Two races into his return to open-wheel, the former Indy 500 winner says he’s having a tough time with re-learning tracks.
Apr 18, 2014, 3:00 PM EDT
Here’s a look at the grid based on average qualifying positions through 2 races in 2014.
Apr 18, 2014, 2:00 PM EDT
IndyCar drivers do their best “hey, this is what this sounds like!” imitations.
Apr 18, 2014, 1:21 PM EDT
Two practice sessions begin a new year for the WEC.
Apr 18, 2014, 12:15 PM EDT
Making the V6s louder might not be such an easy fix.
Apr 18, 2014, 11:30 AM EDT
German driver not yet happy with his own performance in China, but his long run pace suggests that a podium finish may be within his reach.
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