May 28, 2013, 4:09 PM EDT
NBC’s live broadcast of the Monaco Grand Prix this past Sunday morning was watched by nearly 1.5 million viewers, making it the most-watched Formula One™ race on U.S. television in six years, and up 241% vs. last year’s race, which aired on SPEED, according to Fast National data provided today by the The Nielsen Company.
The Monaco Grand Prix (7:59-10:30 a.m. ET/4:59-7:30 a.m. PT), which was broadcast live on U.S. network television for the first time, was watched by 1.456 million viewers and scored a 1.0 household rating. It is the most-watched F1 race on U.S. television in six years, since FOX broadcast the Canadian Grand Prix in the afternoon in 2007 (6/10/07, 1.494 million).
Viewership for the race was up 241% vs. last year’s Monaco telecast on SPEED (427,000 viewers), and was up 40% vs. FOX’s four-race F1 average last year (1.038 million), all of which were broadcast in the afternoon.
NBC tallied triple-digit increases vs. SPEED’s telecast last year among two key demographics, Adults 18-49 (461,000 vs. 127,000, up 263%) and Adults P25-54 (674,000 vs. 160,000, up 321%).
The next F1 race is the Canadian Grand Prix, which will air live on NBC at 2 p.m. ET on Sunday, June 9. For more information on the NBC Sports Group’s F1 coverage, including the Canadian Grand Prix, click here.
Jul 23, 2014, 5:43 PM EDT
Indianapolis Colts WR Reggie Wayne, healthy, rides into training camp as a passenger in a two-seater IndyCar driven by Ed Carpenter.
Jul 23, 2014, 3:26 PM EDT
Hey there, NASCAR AMERICA is back! After a brief vacation just like the Sprint Cup drivers enjoyed during the last off-weekend of the 2014 season, we’re back in the studio and at the shops, ready to give you the latest news in the world of NASCAR.
Jul 23, 2014, 2:50 PM EDT
Erik Jones and Ryan Blaney recorded the top speeds in the two practice sessions for Wednesday night’s second annual MudSummer Classic NASCAR Camping World Truck Series event at Eldora Speedway.
Jul 23, 2014, 12:00 PM EDT
Video highlights from the Honda Indy 2 in Toronto on Sunday.
Jul 23, 2014, 11:00 AM EDT
Sage Karam fills in for Memo Rojas at IMS for the TUDOR Championship race this weekend.
Jul 23, 2014, 10:15 AM EDT
University student gets to interview Joey Logano at New Hampshire, and fortuitous timing before his day ended early due to contact with Morgan Shepherd.
Jul 23, 2014, 9:43 AM EDT
Eldora Truck race tonight seeks to be as good as the original.
Jul 22, 2014, 8:33 PM EDT
Time has not lessened the significance of winning at Indy for these three NASCAR standouts.
Jul 22, 2014, 7:13 PM EDT
The Outlaw returns to Indianapolis for the first time since his Indy 500-Coke 600 double back in May.
Jul 22, 2014, 5:54 PM EDT
The Team Penske pilot is putting up his six-bedroom Miami penthouse for a cool $14 million. Better start saving up…
Jul 22, 2014, 4:10 PM EDT
Seeking to catch up with their Ford stablemates at Team Penske, Roush Fenway Racing’s trio of Carl Edwards, Greg Biffle, and Ricky Stenhouse Jr. have been searching for speed in a two-day test session at Michigan International Speedway.
Jul 22, 2014, 3:00 PM EDT
The new, 92-foot pylon is made up of four LED panels capable of video animations that relay race info to fans.
Jul 22, 2014, 2:00 PM EDT
Recapping the future stars of IndyCar in action at Toronto this weekend.
Jul 22, 2014, 1:47 PM EDT
A report from Mexico says that Bernie Ecclestone has signed a five-year pact to bring F1 to Mexico City’s Autodromo Hermanos Rodriguez starting next season.
Jul 22, 2014, 1:00 PM EDT
A miserable home weekend in Toronto strikes James Hinchcliffe yet again.
Jul 22, 2014, 12:41 PM EDT
Williams’ deputy team principal on Massa: “He is mature enough – and has enough experience in the sport – to realize that sometimes, things don’t go your way.”
Jul 22, 2014, 11:55 AM EDT
Given politics, dates and dreams, could an IndyCar race at CTMP be possible?
Jul 22, 2014, 11:30 AM EDT
Ex-F1 shoe Jerome d’Ambrosio gets signed up for new FE series.
Jul 22, 2014, 11:00 AM EDT
Kyle Larson’s got a new house, a new kid on the way and now a new Cottonelle ad he might not be able to live down.
Jul 22, 2014, 10:08 AM EDT
Mercedes’ Toto Wolff calls double points “unfair.”
- Report: Toto Wolff speaks out against F1′s double points finale 4
- IndyCar: Toronto weekend analysis, musings and observations 0
- NASCAR’s Brian France on RTA’s formation: “We didn’t think it was necessary” 13
- Eldora and Indy putting a lot on Tony Stewart’s plate 0
- Todd Gilliland, 14, outdistances father David, grandfather Butch in first time they’ve all raced together 0