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Michigan International Speedway to create new manufacturer’s trophy

Jun 15, 2013, 10:30 PM EDT

Pure Michigan 400 Getty Images

In an attempt to spark more of a rivalry amongst the Sprint Cup Series’ three manufacturers and to recognize the auto industry’s role in nearby Detroit and throughout its home state, Michigan International Speedway has announced the creation of a Manufacturer’s Trophy that will be officially unveiled later this summer.

The prize, which will be awarded to the winning manufacturer of every MIS Cup event starting with the Pure Michigan 400 on Aug. 18, will measure more than three feet high and weigh about 50 pounds. Multiple nods to the Motor City are featured in its expected makeup; Nike, the Greek goddess of victory and inspiration behind the hood ornaments of several automotive marques, will be perched atop an art-deco skyscraper that will evoke landmark buildings in Detroit.

“MIS is important. It’s important to all (the manufacturers),” said track president Roger Curtis. “Whether you’re headquartered here or not, Toyota has a huge presence in this state with the Tech Center and employs a lot of people there. I thought it was very important that we do something to formally recognize almost in a rivalry standpoint the significance of MIS on the schedule for these guys.”

Ford Racing director Jamie Allison appears keen to have the Blue Oval be the first to claim the yet-to-be-named Manufacturer’s Trophy this coming August. He was present at Friday’s announcement and touched upon how important it is to win at Michigan for his company, as well as for rivals Chevrolet and Toyota.

“I mean, this is a date that we all circle on our calendars beginning of every season,” Allison said. “Every racetrack is important. Every win is magnificent. Obviously, here you talk about backyards, our hometown. We circle the date. We want to show up and compete and win in front of our friends, our neighbors, our employees, the entire network of people who support our company, whether it’s executives, fans – you name it.

“It’s an extra level of pride that comes with being here in your hometown.”

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