Skip to content

Daytona International Speedway to get major facelift, eliminate 46,000 seats

Jun 18, 2013, 4:43 PM EST

Illustration courtesy of Daytona International Speedway. Illustration courtesy of Daytona International Speedway.

Big changes are on the way for NASCAR’s most famous racetrack, Daytona International Speedway, with the most significant facelift since the track opened 54 years ago in 1959.

Home of the season-opening Daytona 500 and the early July Coke Zero 400, the track will undergo a multi-phase update that will break ground July 5, the day before this year’s Coke Zero 400. With a price tag estimated to be up to $400 million, construction will be completed in segments and is due for final completion in January 2016.

The majority of change will come on the frontstretch, which measures nearly one-mile in length.

All seats will be replaced with wider and more comfortable counterparts. There will also be 11 “neighborhoods” installed for fans to still be able to see the action while socializing with other fans — much like overlook areas typically seen at horse racing tracks. Each “neighborhood” will measure about the length of a football field, capped off by the “World Center of Racing” area that will be somewhat of an open-air museum touting the history of the speedway and its most memorable moments.

Plans call for construction of 53 suites. New entrances, additional restrooms and concession areas, escalators and elevators are also part of the improvement program.

But there will be a significant price to pay: DIS will see its current capacity of 147,000 shrink by more than 30 percent to about 101,000 seats, with plans calling for the elimination of all grandstand seating on the backstretch area. However, there are additional plans to bring seating back to 125,000 if future economic conditions and fan demand warrant it.

At its zenith, DIS once had a capacity of 162,000.

“The decision was made with strong consideration of the current macroeconomic condition and a clear view for our long-term growth,” Lisa France Kennedy, CEO of International Speedway Corp., which owns DIS, said in a statement. “We are truly creating history with this unprecedented endeavor.”

Even though capacity will be dramatically decreased, ISC and track officials insist they won’t make up for lost revenue from the eliminated seats with higher ticket prices.

For more information, checkout DaytonaRising and RedevelopDaytona.

Latest Posts
  1. After thrilling title finale, NASCAR withdrawal now setting in

    Nov 23, 2014, 2:30 PM EST

    Ford EcoBoost 400 Getty Images

    This weekend is the first without a NASCAR race since mid-July.

  2. Abu Dhabi GP Paddock Notebook – Sunday

    Nov 23, 2014, 2:00 PM EST

    Lewis Hamilton AP

    For the last time in 2014, we round up all of the action in the paddock as Lewis Hamilton became Formula 1 world champion for the second time.

  3. Force India rallies to double points score in Abu Dhabi

    Nov 23, 2014, 1:30 PM EST

    F1 Grand Prix of Abu Dhabi - Qualifying Getty Images

    It’s not enough to beat McLaren in the constructors’, but a great result nevertheless for Hulkenberg and Perez in Abu Dhabi.

  4. Lotus’ Twitter hilarity powers through a challenging Renault sendoff

    Nov 23, 2014, 1:15 PM EST

    MaldonadoAD Getty Images

    Lotus laughs rather than cries after a fitting end to its challenging 2014 season.

  5. Button top-five caps off end of what could be several eras at McLaren

    Nov 23, 2014, 1:00 PM EST

    ButtonSignoff Getty Images

    We know McLaren and Mercedes are done. But what of Jenson Button and/or Kevin Magnussen?

  6. Ricciardo stars once more, from pit lane to fourth in Abu Dhabi

    Nov 23, 2014, 12:45 PM EST

    RicciardoAD Getty Images

    Quite a drive from Daniel Ricciardo, primarily aided by start on primes.

  7. Vettel thanks Red Bull for “incredible journey”

    Nov 23, 2014, 12:15 PM EST

    F1 Grand Prix of Abu Dhabi Getty Images

    After winning four world titles with Red Bull, Vettel is bound for Ferrari in 2015.

  8. Prince Harry and David Cameron congratulate Hamilton on F1 title

    Nov 23, 2014, 11:45 AM EST

    Mideast Emirates F1 GP Auto Racing AP

    On a great day for British motorsport, Prince Harry and British Prime Minister David Cameron send their congratulations to Hamilton.

  9. Alonso rates time with Ferrari as 9/10, finishes P9 in final race for the Scuderia

    Nov 23, 2014, 11:30 AM EST

    Mideast Emirates F1 GP Auto Racing AP

    Alonso is set to join McLaren in 2015 after five years with Ferrari.

  10. Rosberg gracious in title defeat, says Hamilton deserved championship

    Nov 23, 2014, 11:15 AM EST

    Mideast Emirates F1 GP Auto Racing AP

    An engine failure cost Rosberg the chance to emulate his father and become F1 world champion.

  11. Williams double podium caps phenomenal comeback season

    Nov 23, 2014, 10:56 AM EST

    ADpodium Getty Images

    Second and third for Massa and Bottas caps an incredible 2014 season for Williams.

  12. Hamilton calls second title victory “the greatest day of my life”

    Nov 23, 2014, 10:13 AM EST

    AUTO-PRIX-F1-ABU-DHABI-PODIUM Getty Images

    British driver wins his second F1 championship in Abu Dhabi as title rival Nico Rosberg fails to finish in the points.

  13. Hamilton clinches second F1 world title by winning Abu Dhabi GP

    Nov 23, 2014, 9:45 AM EST

    F1 Grand Prix of Abu Dhabi Getty Images

    An engine failure for Nico Rosberg leaves Hamilton free to win the race under the lights in Abu Dhabi and clinch his second world title.

  14. GP2: Coletti wins final race of the season in Abu Dhabi

    Nov 23, 2014, 8:30 AM EST

    © GP2 Media Service © GP2 Media Service

    F1′s feeder series comes to a close in Abu Dhabi on Sunday.

  15. GP3: Stoneman and Niederhauser close out season with wins

    Nov 23, 2014, 7:45 AM EST

    © GP3 Media © GP3 Media

    The third tier single seater series comes to a close in Abu Dhabi, with Alex Lynn winning the championship.

  16. Starting grid for the 2014 Abu Dhabi Grand Prix

    Nov 23, 2014, 7:15 AM EST

    F1 Grand Prix of Abu Dhabi Getty Images

    Nico Rosberg will lead the grid away for the 11th and final time in 2014 later today.

  17. WATCH LIVE: Abu Dhabi GP Race Day live on NBCSN from 7a ET

    Nov 23, 2014, 6:45 AM EST

    Nico Rosberg AP

    Nico Rosberg and Lewi Hamilton’s date with destiny awaits in Abu Dhabi today.

  18. Alonso hits back at questions about his motivation

    Nov 23, 2014, 6:30 AM EST

    F1 Grand Prix of Japan - Practice Getty Images

    Spaniard responds to comments made by Ferrari team principal Marco Mattiacci earlier this week.

  19. The Final Showdown: Hamilton and Rosberg prepare for one final battle in Abu Dhabi

    Nov 23, 2014, 6:00 AM EST

    Nico Rosberg, Lewis Hamilton AP

    The 2014 Formula 1 season has been a sensational one, but the championship will finally be decided today in Abu Dhabi. Will it be Lewis or Nico?

  20. Vettel and Ricciardo to start Abu Dhabi GP from pit lane

    Nov 23, 2014, 5:48 AM EST

    Mideast Emirates F1 GP Auto Racing AP

    Changes made to the cars overnight warrant another penalty for Red Bull.

Video from NASCAR America

Most unexpected event of 2014?
Top 10 NASCAR Driver Searches
  1. J. Gordon (1875)
  2. J. Johnson (1806)
  3. D. Hamlin (1680)
  4. J. Logano (1672)
  5. T. Stewart (1624)
  1. K. Kahne (1503)
  2. J. McMurray (1453)
  3. R. Newman (1426)
  4. K. Harvick (1382)
  5. K. Larson (1183)