Jun 19, 2013, 2:28 PM EDT
NASCAR and Formula One have embraced social media. But IndyCar is struggling to keep up with its motorsports counterparts.
In a Wednesday story on IBJ.com, Indianapolis Business Journal sports reporter Anthony Schoettle gives a social media breakdown that shows IndyCar is trailing in the Twitter world.
“In terms of Twitter followers, NASCAR is king, with more than 1.1 million as of Tuesday morning. Formula One’s official Twitter account has a tick under 538,000. The IndyCar Series has just short of 92,000. Formula One has built its large following with just over 5,000 tweets, compared with the IndyCar Series’ 21,700. NASCAR has more than 37,000.”
That lack of social media prowess may also play a role in IndyCar being somewhat stagnant when it comes to attracting new fans — and more importantly, new sponsors and their fat wallets, Schoettle writes.
“IndyCar Series executives have their hands full trying to bolster the all-important live attendance and television viewership numbers that drive sponsors to be a part of their series.
“But there’s another set of numbers to be concerned about, and it clearly has the attention of sponsors.
“Twice in the last month, I’ve gotten newsletters from prominent firms representing sports sponsors listing the social media following of the major auto racing series. The numbers don’t lie. And for IndyCar, the numbers aren’t particularly good.”
Indianapolis 500 winner Tony Kanaan has 606,000 Twitter followers, according to IBJ, many of them new followers after Kanaan won the world’s most famous race last month. But the numbers drop off dramatically afterward: Part-time IndyCar (and NASCAR part-timer) A.J. Allmendinger has over 109,000 followers (most likely from his full-time NASCAR days). Dario Franchitti is close to 100,000 followers and Helio Castroneves is just under 87,500.
As Schoettle noted, “The other top full-time IndyCar drivers have well below 75,000, and most are under 50,000.”
By comparison, two former IndyCar drivers lead the way: Danica Patrick (nearly 919,000 followers) and even Juan Pablo Montoya, who has struggled since transitioning from Formula One to NASCAR in 2007, has 745,000 followers.
And there lies an interesting irony. Even though both Patrick and Montoya have done little in their NASCAR careers to date, they still far outrank fellow series racers like five-time champion Jimmie Johnson (436,000 followers), four-time champ Jeff Gordon (nearly 419,000) and defending Sprint Cup champ Brad Keselowski (417,000).
Keselowski picked up more than 100,000 new followers in the span of just over one hour when the 2012 Daytona 500 was red-flagged after Montoya ran into the back of a track jet dryer, igniting a monstrous plume of flame that damaged the racing surface at Daytona International Speedway, requiring emergency repairs before the race could restart. During the down time, Keselowski tweeted away behind the wheel of his parked race car, and with some well-placed prodding by Fox Sports TV, fans signed up to follow Keselowski in record numbers.
But while Formula One the sanctioning body trails NASCAR in Twitter followers, that can’t be said about F1’s drivers. They blow the roof off: Fernando Alonso (1.7 million), Lewis Hamilton (1.6 millon) and Jenson Button (1.5 million).
Aug 27, 2015, 6:14 PM EDT
Oriol Servia will race in what was Justin Wilson’s car this weekend at Sonoma.
Aug 27, 2015, 4:21 PM EDT
IndyCars cross the Golden Gate Bridge in a motorcade, for pre-title buildup and to pay tribute to Justin Wilson.
Aug 27, 2015, 4:00 PM EDT
Aleshin returns to IndyCar this weekend after a year away.
Aug 27, 2015, 3:14 PM EDT
All cars to carry special tribute logos, decals for Justin Wilson this weekend, with Wilson’s old team also paying tribute.
Aug 27, 2015, 2:30 PM EDT
Rahal out to claim his third win of the season at Sonoma, believing it will be the only way to beat Juan Pablo Montoya to the 2015 Verizon IndyCar Series title.
Aug 27, 2015, 1:00 PM EDT
Max Chilton has two years of F1 experience under his belt, but believes Ferrari will have a big say in who Haas hires for 2016.
Aug 27, 2015, 11:30 AM EDT
Vettel defends Ferrari’s decision to try a one-stop strategy at Spa after suffering a tire failure on the penultimate lap of the race.
Aug 27, 2015, 10:47 AM EDT
Fast facts heading into this weekend’s season finale, the GoPro Grand Prix of Sonoma, courtesy of IndyCar PR staff.
Aug 27, 2015, 10:00 AM EDT
Victory at Spa gives Rossi momentum heading into the final four rounds of the 2015 season, and potentially in the race for a seat with Haas F1 Team next season.
Aug 27, 2015, 8:36 AM EDT
Off the back of winning Le Mans, Porsche confirms it will stay in the FIA World Endurance Championship for at least another three years.
Aug 26, 2015, 8:08 PM EDT
Just in time for the biggest race in drag racing, next weekend’s (Sept. 2-7) NHRA U.S. Nationals, Erica Enders is back where she wants to be: leading the NHRA Pro Stock point standings.
Aug 26, 2015, 6:06 PM EDT
Double the amount of base points, in addition to bonus points, could have a major impact on who emerges as the 2015 IndyCar Series champion Sunday at Sonoma Raceway.
Aug 26, 2015, 3:52 PM EDT
This past Sunday’s ABC Supply 500 Verizon IndyCar Series race at Pocono Raceway proved to be a very costly proposition for numerous teams.
Aug 26, 2015, 2:30 PM EDT
INDYCAR announced on Wednesday several infractions and manufacturer championship points updates following this past Sunday’s ABC Supply 500 at Pocono Raceway.
IndyCar flashback: Justin Wilson finishes second, Will Power/Scott Dixon controversy at Sonoma 2013 (video)
Aug 26, 2015, 2:00 PM EDT
There will likely be heavy hearts, tears and a great deal of emotion at this weekend’s season-ending Go-Pro Grand Prix of Sonoma, as the mourning for driver Justin Wilson continues.
Six remaining IndyCar championship contenders to be busy in the days leading up to big race at Sonoma
Aug 26, 2015, 1:27 PM EDT
The six remaining Verizon IndyCar Series contenders will be pretty busy over the next few days prior to Sunday’s championship-deciding Go-Pro Grand Prix of Sonoma.
Aug 25, 2015, 5:57 PM EDT
Allmendinger, Castroneves, Diffey and more reflect on the life lived by Justin Wilson.
Aug 25, 2015, 3:59 PM EDT
Tribute to Justin Wilson set to air on Tuesday night’s NASCAR AMERICA on NBCSN.
Aug 25, 2015, 2:05 PM EDT
Justin Wilson saves six lives with organ donation, his brother confirms.
Aug 25, 2015, 1:57 PM EDT
Prost leads while Andretti FE makes powertrain switch to cap off Formula E testing at Donington Park.
- Andretti to field No. 25 car at Sonoma; Oriol Servia to drive Wilson tribute car 2
- IndyCars cross the Golden Gate Bridge; pay tribute to Justin Wilson (PHOTOS, VIDEO) 2
- Fast Facts: GoPro Grand Prix of Sonoma 1
- NHRA: Pro Stock driver Erica Enders hitting on all cylinders heading into U.S. Nationals 3
- IndyCar flashback: Justin Wilson finishes second, Will Power/Scott Dixon controversy at Sonoma 2013 (video) 3
- Report: FIA to conduct closed cockpit tests next month 13
- DiZinno: Justin Wilson’s enduring legacy, positive spirit loom as large as his frame 2