Skip to content

Social media a boon to F1, NASCAR — but IndyCar lags

Jun 19, 2013, 2:28 PM EDT

twitter-bird-blue-on-white

NASCAR and Formula One have embraced social media. But IndyCar is struggling to keep up with its motorsports counterparts.

In a Wednesday story on IBJ.com, Indianapolis Business Journal sports reporter Anthony Schoettle gives a social media breakdown that shows IndyCar is trailing in the Twitter world.

“In terms of Twitter followers, NASCAR is king, with more than 1.1 million as of Tuesday morning. Formula One’s official Twitter account has a tick under 538,000. The IndyCar Series has just short of 92,000. Formula One has built its large following with just over 5,000 tweets, compared with the IndyCar Series’ 21,700. NASCAR has more than 37,000.”

That lack of social media prowess may also play a role in IndyCar being somewhat stagnant when it comes to attracting new fans — and more importantly, new sponsors and their fat wallets, Schoettle writes.

“IndyCar Series executives have their hands full trying to bolster the all-important live attendance and television viewership numbers that drive sponsors to be a part of their series.

“But there’s another set of numbers to be concerned about, and it clearly has the attention of sponsors.

“Twice in the last month, I’ve gotten newsletters from prominent firms representing sports sponsors listing the social media following of the major auto racing series. The numbers don’t lie. And for IndyCar, the numbers aren’t particularly good.”

Indianapolis 500 winner Tony Kanaan has 606,000 Twitter followers, according to IBJ, many of them new followers after Kanaan won the world’s most famous race last month. But the numbers drop off dramatically afterward: Part-time IndyCar (and NASCAR part-timer) A.J. Allmendinger has over 109,000 followers (most likely from his full-time NASCAR days). Dario Franchitti is close to 100,000 followers and Helio Castroneves is just under 87,500.

As Schoettle noted, “The other top full-time IndyCar drivers have well below 75,000, and most are under 50,000.”

By comparison, two former IndyCar drivers lead the way: Danica Patrick (nearly 919,000 followers) and even Juan Pablo Montoya, who has struggled since transitioning from Formula One to NASCAR in 2007, has 745,000 followers.

And there lies an interesting irony. Even though both Patrick and Montoya have done little in their NASCAR careers to date, they still far outrank fellow series racers like five-time champion Jimmie Johnson (436,000 followers), four-time champ Jeff Gordon (nearly 419,000) and defending Sprint Cup champ Brad Keselowski (417,000).

Keselowski picked up more than 100,000 new followers in the span of just over one hour when the 2012 Daytona 500 was red-flagged after Montoya ran into the back of a track jet dryer, igniting a monstrous plume of flame that damaged the racing surface at Daytona International Speedway, requiring emergency repairs before the race could restart. During the down time, Keselowski tweeted away behind the wheel of his parked race car, and with some well-placed prodding by Fox Sports TV, fans signed up to follow Keselowski in record numbers.

But while Formula One the sanctioning body trails NASCAR in Twitter followers, that can’t be said about F1’s drivers. They blow the roof off: Fernando Alonso (1.7 million), Lewis Hamilton (1.6 millon) and Jenson Button (1.5 million).

Latest Posts
  1. NHRA: John Force rolls to No. 1 Funny Car qualifier in first race without former crew chief Jimmy Prock

    Nov 1, 2014, 12:23 AM EDT

    (AP Photo/NHRA, Marc Gewertz) AP

    In his first race without crew chief Jimmy Prock, defending Funny Car champ John Force didn’t appear worse for the wear, grabbing the provisional No. 1 qualifying spot in the NHRA Toyota Nationals in Las Vegas.

  2. Kyle Busch roars back to win Truck race at Texas; Matt Crafton gets closer to clinching championship

    Oct 31, 2014, 11:45 PM EDT

    (Sean Gardner/Getty Images for Texas Motor Speedway) Getty Images

    Kyle Busch rallied from ninth place with five laps left in regulation time, then roared up through the pack and “set sail” to a green-white-checker victory in the Truck Series race Friday night at Texas Motor Speedway.

  3. NHRA: John Force to announce new sponsor Saturday, new manufacturer Tuesday

    Oct 31, 2014, 8:57 PM EDT

    (Jason Merritt/Getty Images) Getty Images

    16-time NHRA Funny Car champ John Force will make a major sponsorship announcement Saturday in Las Vegas, and is expected to follow that up Tuesday with what major auto manufacturer he’ll be aligned with in 2015.

  4. Matt Kenseth still remorseful over Martinsville wreck with Kevin Harvick (UPDATED)

    Oct 31, 2014, 8:23 PM EDT

    Goody's Headache Relief Shot 500 - Qualifying Getty Images

    Kenseth says the only way he’d feel a little better about it is if Harvick manages to make the Championship Race.

  5. Tony Stewart sets fastest qualifying speed ever on 1.5-mile track (200.111 mph), but Matt Kenseth wins pole at Texas

    Oct 31, 2014, 8:17 PM EDT

    (FILE: Kevin C. Cox/Getty Images) Getty Images

    Matt Kenseth won the pole Friday at Texas Motor Speedway, but Tony Stewart lived up to his nickname and smoked the field with the fastest qualifying speed ever on a 1.5-mile track.

  6. United States GP Paddock Notebook – Friday

    Oct 31, 2014, 8:00 PM EDT

    Sebastian Vettel AP

    Complete with news and analysis, here is all of the action from the COTA paddock on practice day for the United States Grand Prix.

  7. Rossi: American support will get me to F1 (VIDEO)

    Oct 31, 2014, 7:15 PM EDT

    F1 Grand Prix of Russia - Practice Getty Images

    Speaking to NBCSN’s Will Buxton, America’s great F1 hopeful speaks about recent events at Marussia and his hopes for the future.

  8. Austin FP2: View from the ground

    Oct 31, 2014, 7:00 PM EDT

    COTAwide AP

    An on-the-ground perspective of the speed, sound and crowd from Austin second practice.

  9. Racing legend Dan Gurney earns one of rarest and most prestigious awards for lifetime achievements (video)

    Oct 31, 2014, 6:59 PM EDT

    (Courtesy The Henry Ford) (Courtesy The Henry Ford)

    Very few race car drivers deserve to be called “legendary.” Dan Gurney is most definitely one of those, and was honored this week with the Edison-Ford Medal for his incomparable lifetime achievements.

  10. Verstappen impressive once again in second F1 run-out

    Oct 31, 2014, 6:30 PM EDT

    AUTO-PRIX-F1-US-PRACTICE Getty Images

    17-year-old Toro Rosso driver continues to prove that age is simply a number in racing.

  11. Austin Dillon hasn’t forgotten how to wheel an NNS car, is fastest in final practice at Texas

    Oct 31, 2014, 6:10 PM EDT

    (Todd Warshaw/Getty Images for Texas Motor Speedway) Getty Images

    Austin Dillon was the fastest driver in Friday’s final Nationwide Series practice at Texas Motor Speedway. The defending NNS champ who is now in his rookie season in Sprint Cup, Dillon is making his first NNS start this season in Saturday’s race.

  12. Kurt Busch is acting a little (candy) corny this Halloween (VIDEO)

    Oct 31, 2014, 5:45 PM EDT

    (Photo: Jason Miller/Getty Images) Getty Images

    The Outlaw attempts the “Candy Corn Challenge” – fitting 100 pieces inside his mouth.

  13. Alonso’s ambition continues to leave the Formula 1 paddock guessing

    Oct 31, 2014, 5:30 PM EDT

    Fernando Alonso AP

    Is there more to Fernando’s future than just McLaren?

  14. Caterham administrators in talks with possible new buyers

    Oct 31, 2014, 5:00 PM EDT

    F1 Grand Prix of Italy - Practice Getty Images

    Administrators still hoping to get the team racing in Abu Dhabi, but will aim for the grid in 2015 if this is not possible.

  15. Tyler Reddick picks up Texas pole for tonight’s NASCAR Trucks race

    Oct 31, 2014, 4:45 PM EDT

    WinStar World Casino & Resort 350 - Practice Getty Images

    Reddick captures his second Truck pole in the last three races.

  16. Hamilton inches away from Rosberg to top FP2 at COTA

    Oct 31, 2014, 4:32 PM EDT

    Lewis Hamilton AP

    British driver finishes just 0.003 seconds ahead of Rosberg in FP2, equating to just 6.7 inches around the Circuit of The Americas in Austin, Texas.

  17. Seeing red: Jimmie Johnson’s No. 48 Chevy gets a new look for Texas (VIDEO)

    Oct 31, 2014, 4:00 PM EDT

    AAA Texas 500 - Practice Getty Images

    The six-time Sprint Cup champion is driving the No. 48 Lowe’s “Red Vest” Chevrolet this weekend.

  18. Raikkonen: Return to Ferrari “100 percent the right decision”

    Oct 31, 2014, 3:45 PM EDT

    F1 Grand Prix of USA - Previews Getty Images

    Finnish driver has endured a difficult return to Maranello in 2014 after five years away.

  19. Late lap puts Brian Vickers atop first Sprint Cup practice at Texas

    Oct 31, 2014, 3:00 PM EDT

    AAA Texas 500 - Practice Getty Images

    Chase competitors Kevin Harvick and points leader Jeff Gordon crack the Top 5 speeds.

Video from NASCAR America

Who has the best chance in Texas?
Top 10 NASCAR Driver Searches
  1. J. Logano (1170)
  2. K. Harvick (1117)
  3. J. Johnson (1112)
  4. K. Busch (882)
  5. J. McMurray (823)