Jun 19, 2013, 2:28 PM EDT
NASCAR and Formula One have embraced social media. But IndyCar is struggling to keep up with its motorsports counterparts.
In a Wednesday story on IBJ.com, Indianapolis Business Journal sports reporter Anthony Schoettle gives a social media breakdown that shows IndyCar is trailing in the Twitter world.
“In terms of Twitter followers, NASCAR is king, with more than 1.1 million as of Tuesday morning. Formula One’s official Twitter account has a tick under 538,000. The IndyCar Series has just short of 92,000. Formula One has built its large following with just over 5,000 tweets, compared with the IndyCar Series’ 21,700. NASCAR has more than 37,000.”
That lack of social media prowess may also play a role in IndyCar being somewhat stagnant when it comes to attracting new fans — and more importantly, new sponsors and their fat wallets, Schoettle writes.
“IndyCar Series executives have their hands full trying to bolster the all-important live attendance and television viewership numbers that drive sponsors to be a part of their series.
“But there’s another set of numbers to be concerned about, and it clearly has the attention of sponsors.
“Twice in the last month, I’ve gotten newsletters from prominent firms representing sports sponsors listing the social media following of the major auto racing series. The numbers don’t lie. And for IndyCar, the numbers aren’t particularly good.”
Indianapolis 500 winner Tony Kanaan has 606,000 Twitter followers, according to IBJ, many of them new followers after Kanaan won the world’s most famous race last month. But the numbers drop off dramatically afterward: Part-time IndyCar (and NASCAR part-timer) A.J. Allmendinger has over 109,000 followers (most likely from his full-time NASCAR days). Dario Franchitti is close to 100,000 followers and Helio Castroneves is just under 87,500.
As Schoettle noted, “The other top full-time IndyCar drivers have well below 75,000, and most are under 50,000.”
By comparison, two former IndyCar drivers lead the way: Danica Patrick (nearly 919,000 followers) and even Juan Pablo Montoya, who has struggled since transitioning from Formula One to NASCAR in 2007, has 745,000 followers.
And there lies an interesting irony. Even though both Patrick and Montoya have done little in their NASCAR careers to date, they still far outrank fellow series racers like five-time champion Jimmie Johnson (436,000 followers), four-time champ Jeff Gordon (nearly 419,000) and defending Sprint Cup champ Brad Keselowski (417,000).
Keselowski picked up more than 100,000 new followers in the span of just over one hour when the 2012 Daytona 500 was red-flagged after Montoya ran into the back of a track jet dryer, igniting a monstrous plume of flame that damaged the racing surface at Daytona International Speedway, requiring emergency repairs before the race could restart. During the down time, Keselowski tweeted away behind the wheel of his parked race car, and with some well-placed prodding by Fox Sports TV, fans signed up to follow Keselowski in record numbers.
But while Formula One the sanctioning body trails NASCAR in Twitter followers, that can’t be said about F1’s drivers. They blow the roof off: Fernando Alonso (1.7 million), Lewis Hamilton (1.6 millon) and Jenson Button (1.5 million).
Oct 24, 2014, 9:30 AM EDT
Sauber also complete a test in Spain with Adderly Fong and Roy Nissany.
Oct 24, 2014, 8:30 AM EDT
Just like Arrows and Super Aguri before it, Caterham is on its last legs. However, it is going out in far less dignified fashion.
Oct 24, 2014, 7:26 AM EDT
Finnbarr O’Connell is now in charge at Leafield as the team prepares for a race against time to make the United States GP in Austin next weekend.
Remembering the Hendrick Motorsports airplane tragedy: 10 years later, it still seems like just yesterday
Oct 23, 2014, 11:02 PM EDT
This is a column that should never have been written, about an event that never should have happened.
Oct 23, 2014, 8:24 PM EDT
Legendary motorsports team owner and innovator — and Kentucky native — Jack Roush will be inducted this Saturday into the Kentucky Motorsports Hall of Fame. Roush was born in Covington, Ky.
Oct 23, 2014, 7:55 PM EDT
On Thursday’s edition of NASCAR America, Kyle Petty joined Dave Briggs to mark the 10-year anniversary of the Hendrick Motorsports plane crash and how the team recovered from it.
Talladega mystery: Did missing woman even make it to NASCAR race? Second fan to disappear in 18 months
Oct 23, 2014, 7:37 PM EDT
For the second time in 18 months, police in the area of Talladega Superspeedway are investigating the disappearance of a race fan who had intended to go to the Sprint Cup race at the 2.66-mile racetrack.
Enrique Contreras III, nephew of Carlos Contreras, to make first NASCAR truck race start at Martinsville
Oct 23, 2014, 7:02 PM EDT
Enrique Contreras III, nephew of veteran Mexican racer Carlos Contreras, will make his NASCAR debut in Saturday’s Camping World Truck Race at Martinsville Speedway.
Oct 23, 2014, 4:30 PM EDT
GTSport Racing returns with Jack Baldwin and Buz McCall.
Oct 23, 2014, 3:37 PM EDT
Martinsville preview on tap in Thursday’s NASCAR AMERICA.
Oct 23, 2014, 1:30 PM EDT
Marsh, Cameron on the move to Action Express.
Oct 23, 2014, 1:12 PM EDT
Fernandes claims he didn’t receive full payment for Caterham, the new owners claim they haven’t received their shares, Bernie Ecclestone says he is trying to remedy the situation – but all the while, workers are locked out of the factory, putting the team’s hopes of making Austin in doubt.
Oct 23, 2014, 12:00 PM EDT
Brendan Gaughan back for another year with RCR in XFINITY.
Oct 23, 2014, 11:00 AM EDT
Sergio Perez, Felipe Massa and Esteban Gutierrez signed up for COTA fan forum.
Oct 23, 2014, 9:56 AM EDT
Wurth renews for multiyear deal.
Oct 22, 2014, 11:35 PM EDT
Brad Keselowski is flattered people might compare him with the late Dale Earnhardt, but he’ll be the first to say he’s not the new Intimidator in NASCAR.
Oct 22, 2014, 8:18 PM EDT
Perhaps the greatest collection of original Indianapolis 500 pace cars will soon be on display at an upcoming car show in suburban Chicago.
Oct 22, 2014, 7:36 PM EDT
For most Canadians, their homebrewed beer choice is typically Labatts or Molson. But countryman and IndyCar driver James Hinchcliffe is starting to get some traction with his own beer brand, Hinchtown Hammer Down (HHD).
Oct 22, 2014, 6:43 PM EDT
On Wednesday’s edition of NASCAR America, Parker Kligerman took a spin around Martinsville Speedway in the NBC race simulator to show why the paper-clip shaped track can be extremely difficult.
Oct 22, 2014, 4:13 PM EDT
In a stunning move that could potentially threaten his bid for a record-extending 17th NHRA Funny Car championship, John Force announced Wednesday that veteran crew chief Jimmy Prock has resigned, effective immediately.
Video from NASCAR America
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- Administrator takes over running of Caterham F1 Team 0
- Remembering the Hendrick Motorsports airplane tragedy: 10 years later, it still seems like just yesterday 2
- Talladega mystery: Did missing woman even make it to NASCAR race? Second fan to disappear in 18 months 7
- WATCH LIVE: NASCAR AMERICA at 5 p.m. ET for Martinsville outlook 0
- Caterham could miss Austin as crisis deepens at Leafield 2
- NHRA stunner: Jimmy Prock out as John Force’s crew chief 10