Jun 19, 2013, 2:28 PM EDT
NASCAR and Formula One have embraced social media. But IndyCar is struggling to keep up with its motorsports counterparts.
In a Wednesday story on IBJ.com, Indianapolis Business Journal sports reporter Anthony Schoettle gives a social media breakdown that shows IndyCar is trailing in the Twitter world.
“In terms of Twitter followers, NASCAR is king, with more than 1.1 million as of Tuesday morning. Formula One’s official Twitter account has a tick under 538,000. The IndyCar Series has just short of 92,000. Formula One has built its large following with just over 5,000 tweets, compared with the IndyCar Series’ 21,700. NASCAR has more than 37,000.”
That lack of social media prowess may also play a role in IndyCar being somewhat stagnant when it comes to attracting new fans — and more importantly, new sponsors and their fat wallets, Schoettle writes.
“IndyCar Series executives have their hands full trying to bolster the all-important live attendance and television viewership numbers that drive sponsors to be a part of their series.
“But there’s another set of numbers to be concerned about, and it clearly has the attention of sponsors.
“Twice in the last month, I’ve gotten newsletters from prominent firms representing sports sponsors listing the social media following of the major auto racing series. The numbers don’t lie. And for IndyCar, the numbers aren’t particularly good.”
Indianapolis 500 winner Tony Kanaan has 606,000 Twitter followers, according to IBJ, many of them new followers after Kanaan won the world’s most famous race last month. But the numbers drop off dramatically afterward: Part-time IndyCar (and NASCAR part-timer) A.J. Allmendinger has over 109,000 followers (most likely from his full-time NASCAR days). Dario Franchitti is close to 100,000 followers and Helio Castroneves is just under 87,500.
As Schoettle noted, “The other top full-time IndyCar drivers have well below 75,000, and most are under 50,000.”
By comparison, two former IndyCar drivers lead the way: Danica Patrick (nearly 919,000 followers) and even Juan Pablo Montoya, who has struggled since transitioning from Formula One to NASCAR in 2007, has 745,000 followers.
And there lies an interesting irony. Even though both Patrick and Montoya have done little in their NASCAR careers to date, they still far outrank fellow series racers like five-time champion Jimmie Johnson (436,000 followers), four-time champ Jeff Gordon (nearly 419,000) and defending Sprint Cup champ Brad Keselowski (417,000).
Keselowski picked up more than 100,000 new followers in the span of just over one hour when the 2012 Daytona 500 was red-flagged after Montoya ran into the back of a track jet dryer, igniting a monstrous plume of flame that damaged the racing surface at Daytona International Speedway, requiring emergency repairs before the race could restart. During the down time, Keselowski tweeted away behind the wheel of his parked race car, and with some well-placed prodding by Fox Sports TV, fans signed up to follow Keselowski in record numbers.
But while Formula One the sanctioning body trails NASCAR in Twitter followers, that can’t be said about F1’s drivers. They blow the roof off: Fernando Alonso (1.7 million), Lewis Hamilton (1.6 millon) and Jenson Button (1.5 million).
Oct 22, 2014, 11:35 PM EDT
Brad Keselowski is flattered people might compare him with the late Dale Earnhardt, but he’ll be the first to say he’s not the new Intimidator in NASCAR.
Oct 22, 2014, 8:18 PM EDT
Perhaps the greatest collection of original Indianapolis 500 pace cars will soon be on display at an upcoming car show in suburban Chicago.
Oct 22, 2014, 7:36 PM EDT
For most Canadians, their homebrewed beer choice is typically Labatts or Molson. But countryman and IndyCar driver James Hinchcliffe is starting to get some traction with his own beer brand, Hinchtown Hammer Down (HHD).
Oct 22, 2014, 6:43 PM EDT
On Wednesday’s edition of NASCAR America, Parker Kligerman took a spin around Martinsville Speedway in the NBC race simulator to show why the paper-clip shaped track can be extremely difficult.
Oct 22, 2014, 4:13 PM EDT
In a stunning move that could potentially threaten his bid for a record-extending 17th NHRA Funny Car championship, John Force announced Wednesday that veteran crew chief Jimmy Prock has resigned, effective immediately.
Oct 22, 2014, 2:37 PM EDT
Crew chiefs, road crews for Nos. 10 and 41 Stewart-Haas Racing cars will swap starting at Texas.
Oct 22, 2014, 2:20 PM EDT
More murky messaging from Leafield as Caterham’s future hangs in the balance.
Oct 22, 2014, 2:10 PM EDT
When you drive a car that produces nearly 10,000 horsepower and reaches speeds approaching 330 mph, a hurricane with wind speeds over 100 mph is nothing. That was the case Sunday for NHRA Funny Car driver Ron Capps.
Oct 22, 2014, 2:00 PM EDT
Ken Block, Matthew Wilson make WRC returns for this weekend’s Rally Spain.
Oct 22, 2014, 1:26 PM EDT
Sixteen-time NHRA Funny Car champion John Force is expected to make a major announcement concerning John Force Racing later Tuesday afternoon.
Oct 22, 2014, 1:15 PM EDT
Kurt Busch’s 2015 paint scheme adds more red.
Oct 22, 2014, 11:35 AM EDT
Lotus will have a new sponsor for Austin that’s beginning, but called Endless.
Oct 22, 2014, 11:06 AM EDT
Dale Earnhardt Jr. will be featured for UPMC campaign that seeks to change the conversation about concussions.
Oct 22, 2014, 10:18 AM EDT
Series of competition changes announced by NASCAR on Wednesday.
Oct 22, 2014, 10:02 AM EDT
Sam Michael to leave McLaren at year’s end, the team confirms.
Oct 21, 2014, 10:00 PM EDT
The championship contender talks about his reputation during a Monday night appearance at Texas Motor Speedway.
Oct 21, 2014, 8:00 PM EDT
As NASCAR AMERICA’s Kyle Petty explains, the new Chase format has created something that NASCAR hasn’t seen before.
Oct 21, 2014, 7:00 PM EDT
A ninth Martinsville win on Sunday would put Gordon into the Championship Race at Homestead. Check out his interview with NASCAR AMERICA’s Jason Weigandt about his success at M’Ville and more.
Oct 21, 2014, 5:44 PM EDT
Logano admits he should’ve given Patrick more space on the race track two weekends ago.
Oct 21, 2014, 4:40 PM EDT
Extended interviews with Kevin Harvick, Jeff Gordon, Brad Keselowski, and Carl Edwards also coming up on today’s episode of NASCAR AMERICA.
Video from NASCAR America
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- NASCAR AMERICA: Jeff Gordon’s “Drive For Five” continues at Martinsville (VIDEO) 0
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