Jun 19, 2013, 2:28 PM EDT
NASCAR and Formula One have embraced social media. But IndyCar is struggling to keep up with its motorsports counterparts.
In a Wednesday story on IBJ.com, Indianapolis Business Journal sports reporter Anthony Schoettle gives a social media breakdown that shows IndyCar is trailing in the Twitter world.
“In terms of Twitter followers, NASCAR is king, with more than 1.1 million as of Tuesday morning. Formula One’s official Twitter account has a tick under 538,000. The IndyCar Series has just short of 92,000. Formula One has built its large following with just over 5,000 tweets, compared with the IndyCar Series’ 21,700. NASCAR has more than 37,000.”
That lack of social media prowess may also play a role in IndyCar being somewhat stagnant when it comes to attracting new fans — and more importantly, new sponsors and their fat wallets, Schoettle writes.
“IndyCar Series executives have their hands full trying to bolster the all-important live attendance and television viewership numbers that drive sponsors to be a part of their series.
“But there’s another set of numbers to be concerned about, and it clearly has the attention of sponsors.
“Twice in the last month, I’ve gotten newsletters from prominent firms representing sports sponsors listing the social media following of the major auto racing series. The numbers don’t lie. And for IndyCar, the numbers aren’t particularly good.”
Indianapolis 500 winner Tony Kanaan has 606,000 Twitter followers, according to IBJ, many of them new followers after Kanaan won the world’s most famous race last month. But the numbers drop off dramatically afterward: Part-time IndyCar (and NASCAR part-timer) A.J. Allmendinger has over 109,000 followers (most likely from his full-time NASCAR days). Dario Franchitti is close to 100,000 followers and Helio Castroneves is just under 87,500.
As Schoettle noted, “The other top full-time IndyCar drivers have well below 75,000, and most are under 50,000.”
By comparison, two former IndyCar drivers lead the way: Danica Patrick (nearly 919,000 followers) and even Juan Pablo Montoya, who has struggled since transitioning from Formula One to NASCAR in 2007, has 745,000 followers.
And there lies an interesting irony. Even though both Patrick and Montoya have done little in their NASCAR careers to date, they still far outrank fellow series racers like five-time champion Jimmie Johnson (436,000 followers), four-time champ Jeff Gordon (nearly 419,000) and defending Sprint Cup champ Brad Keselowski (417,000).
Keselowski picked up more than 100,000 new followers in the span of just over one hour when the 2012 Daytona 500 was red-flagged after Montoya ran into the back of a track jet dryer, igniting a monstrous plume of flame that damaged the racing surface at Daytona International Speedway, requiring emergency repairs before the race could restart. During the down time, Keselowski tweeted away behind the wheel of his parked race car, and with some well-placed prodding by Fox Sports TV, fans signed up to follow Keselowski in record numbers.
But while Formula One the sanctioning body trails NASCAR in Twitter followers, that can’t be said about F1′s drivers. They blow the roof off: Fernando Alonso (1.7 million), Lewis Hamilton (1.6 millon) and Jenson Button (1.5 million).
Apr 24, 2014, 8:00 AM EDT
Round 3 of the Verizon IndyCar Series could be a humdinger at Barber with high drama, high tempers possible after Long Beach.
Apr 23, 2014, 7:00 PM EDT
RPM’s Marcos Ambrose on his start to the 2014 NASCAR Sprint Cup Series season.
Apr 23, 2014, 6:53 PM EDT
John Force is your classic workaholic.
Even when he’s on vacation and supposed to be resting and relaxing and taking things slow, the record-setting 16-time NHRA Funny Car champ never stops working. Force was on vacation with his family last weekend in St. Croix, Virgin Islands, a prelude to his upcoming 65th birthday on May 4.
Apr 23, 2014, 6:00 PM EDT
Swan Racing has restructured its two-car Sprint Cup team, the organization announced Wednesday afternoon. Minority owner Anthony Marlowe has merged his ownership stake in the No. 26 Toyota driven by Sprint Cup rookie Cole Whitt with BK Racing, which now expands to a three-car operation. Meanwhile, the No. 30 team has been sold to John Cohen, owner of XxxTreme Motorsports.
Apr 23, 2014, 5:51 PM EDT
IndyCars confirmed to “roar by the shore” through 2018 after Long Beach City Council meeting.
Healed from heart surgery, 4-time NHRA Pro Stock champ Greg Anderson back in the saddle this weekend in Houston
Apr 23, 2014, 5:11 PM EDT
The vacation of sorts is over for drivers in the Pro Stock class of the NHRA. Things are going to get a lot rougher from here on out. The reason? Former Pro Stock world champ Greg Anderson will make his return from off-season surgery at this weekend’s O’Reilly Auto Parts NHRA Spring Nationals at Houston’s Royal Purple Raceway.
Apr 23, 2014, 4:10 PM EDT
The next time someone says they doubt that NASCAR drivers are athletes, show them this story. NASCAR Nationwide Series driver and 2011 Daytona 500 winner Trevor Bayne spent the Easter off-weekend competing in a different type of race – and he wound up winning. In just his second career sprint triathlon (also known as a short-distance triathlon that features a 750-meter swim, 20k-bike ride and a 5k-run), Bayne captured the TryCharleston sprint triathlon in South Carolina.
Apr 23, 2014, 3:13 PM EDT
Washington Redskins quarterback Robert Griffin III is used to beatin’ and bangin’ on a football field. There certainly will be a lot of that in Saturday night’s Toyota Owners 400 NASCAR Sprint Cup race at Richmond International Raceway. And RG III will have a front row seat to all the action as the track announced Wednesday that the ‘Skins’ QB will serve as honorary pace car driver for the race.
Apr 23, 2014, 2:28 PM EDT
NBCSN’s coverage of the 2014 Verizon IndyCar Series continues this week with the Honda Indy Grand Prix of Alabama on Sunday at 2:30 p.m. ET, highlighting more than 15 hours of motorsports coverage this week, which includes Mecum Auctions coverage from Kansas City. NBC Sports Live Extra – NBC Sports Group’s live streaming product for desktops, mobile devices, and tablets – will stream coverage of the Indy Grand Prix of Alabama and Mecum Auctions via “TV Everywhere.”
WATCH LIVE: NASCAR AMERICA at 5 pm ET – Hamlin, recap first 8 races, Richmond nuances, Virginia racing history
Apr 23, 2014, 1:44 PM EDT
As the NASCAR world returns from its Easter break, Wednesday on NASCAR AMERICA we start our in-depth focus on this Saturday’s race at Richmond International Raceway. Leigh Diffey and Wally Dallenbach will host from our Stamford, Conn., studios. Remember to tune in at at 5 p.m. ET on NBCSN and NBC Sports Live Extra for online or mobile device.
Apr 23, 2014, 12:30 PM EDT
Privateer GTE team forced to pull out of next FIA WEC over financial issues.
Apr 23, 2014, 11:45 AM EDT
Jacques Villeneuve has a sponsor confirmed for his Indianapolis 500 return.
Apr 23, 2014, 11:21 AM EDT
Josef Newgarden, Simon Pagenaud enjoy drifting rides with 2013 FD champion Michael Essa.
Apr 23, 2014, 10:18 AM EDT
Andretti Autosport brings in a talented road-course ringer, Franck Montagny, for the inaugural GP of Indianapolis.
Apr 23, 2014, 10:05 AM EDT
Kimi Raikkonen owns critics who are questioning his motivation in typical Kimi style.
Apr 23, 2014, 9:41 AM EDT
Compass360′s cars will have “Art Car” design as created by an NF hero.
Apr 22, 2014, 9:19 PM EDT
Mike Conway’s come-from-behind IndyCar win at Long Beach nearly two weeks ago may have been a surprise to some. But it wasn’t a surprise to team owner Ed Carpenter or Conway himself. They both had confidence in each other for a strong run and a high finish – and the win was just an added bonus.
‘Rookie’ Kurt Busch, 1995 champ Jacques Villeneuve, three more to undergo Indy 500 orientation/refresher
Apr 22, 2014, 8:21 PM EDT
It’s been 14 years since Kurt Busch was last called a rookie. And even though Busch has a Sprint Cup championship trophy at home, he’s still a rookie open-wheel driver as far as the Indianapolis 500 is concerned.
Apr 22, 2014, 7:12 PM EDT
Red Bull’s anonymous “Spy” says that their main rivals are getting “rattled and sweating a bit.”
- IndyCar: Will high grip and high tempers equal high drama at Barber? 0
- NHRA drag racing superstar John Force goes on vacation — at a dragstrip, of course 0
- Swan Racing restructures, splits up two-car Sprint Cup operation 0
- It’s official: Redskins QB RG III to drive pace car at Richmond for Saturday’s Sprint Cup race 2
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- NASCAR still humming along after last fall’s Richmond scandal (9)
- In re-released interview, Brad Keselowski recalls how Rick Hendrick left him heartbroken (8)
- Maldonado brushes off crash and spin in practice (7)