Jun 19, 2013, 12:48 PM EDT
On the surface, Tuesday’s announcement by International Speedway Corp., promising a palatial $400 million makeover of Daytona International Speedway sounded great.
But the fact the track will have 46,000 less seats once the project is completed in 2016 — a decrease of more than 30,000 from its current capacity of 147,000 — has caused at least one writer to ponder the future of NASCAR and other forms of motorsports.
In Wednesday’s AutoWeek.com column titled “Daytona International Speedway cutting 45,000 seats; is this a sign motorsports is doomed?”, respected veteran automotive writer Steven Cole Smith suggests while some of the luster and popularity of auto racing has waned in recent years, Tuesday’s news out of Daytona does not mean Tony Stewart or Dale Earnhardt Jr. will soon be working changing oil at Jiffy Lube.
“Is motorsports doomed? No. Has it peaked? Probably. Has Has baseball peaked? Golf? Football? Basketball? Tennis? Probably. Because any live, pay-to-attend sport faces the same challenge racing does: There are other things to spend your money on, and when you can buy a 46-inch HDTV at Walmart for $358, there’s an overwhelming temptation to sit at home and watch the increasingly high-tech TV coverage.”
Smith asked DIS president Joie Chitwood III whether the elimination of the track’s “Superstretch” — the 45,000-seat grandstand on Daytona’s backstretch — and the precipitous drop in overall capacity is a bad sign about the future for NASCAR and motorsports as a whole.
To his credit, Chitwood answered honestly and fairly. He understands that it’s a different world today than when DIS opened in 1959. While Chitwood used the example of how things have changed in Central Florida over the last half-century, his take can be applied to the country, if not the world, as a whole.
“People can decide this afternoon that they want to go to an Orlando Magic game tonight,” Chitwood said. “They don’t have to make plans, book rooms, arrange transportation.”
Chitwood’s message is simple: There are so many forms of entertainment out there fighting for the average consumer’s wallet, that facilities such as Daytona need to change with the times, even if it means substantially cutting back on capacity. After all, even drawing 100,000 fans to the season-opening Daytona 500 is a success in most any sports marketer’s playbook.
“No question the motorsports business must begin to think outside the box, and focus on what IS working, such as the fact that Tony Stewart’s NASCAR Camping World Truck race at his Eldora Speedway has been sold out for months,” Smith wrote.
When the leaner and more efficient DIS pulls back the tarp off the completed makeover in 2016, fans can’t help but wonder if as seating capacity goes down, will ticket prices markedly go up to compensate for revenue lost from the eliminated seats?
Not so, Chitwood told Smith, saying only that ticket prices will be “adjusted” — whatever that means.
“We are not transferring this downstream to our fans,” he said.
Oct 25, 2014, 8:30 AM EDT
Lotus driver has failed to score any points in 2014, but feels that next season will hold better things.
Oct 25, 2014, 7:00 AM EDT
Yet another record falls to the Spanish sensation in Malaysia.
Oct 25, 2014, 5:48 AM EDT
Bernie Ecclestone claims that there will be just 18 cars racing in Austin.
Oct 24, 2014, 11:50 PM EDT
In a surprisingly candid admission, six-time Sprint Cup champ Jimmie Johnson says that while nothing is imminent, the day is coming when he and crew chief Chad Knaus will go their separate ways.
Oct 24, 2014, 11:32 PM EDT
In a bemusing video released Thursday, NASCAR star Kevin Harvick spent one of his recent off nights working the room at an Outback Steakhouse.
Oct 24, 2014, 10:30 PM EDT
On Thursday, Jeff Gordon delivered the one millionth meal served by one of Gordon’s key sponsors, the Drive To End Hunger.
Oct 24, 2014, 10:26 PM EDT
Jimmy Prock, who resigned earlier this week as crew chief for 16-time Funny Car champ John Force, has been hired by rival Don Schumacher Racing.
Jeff Gordon would love to return to Saturday Night Live — and wants to bring Ricky Funck with him (video)
Oct 24, 2014, 7:59 PM EDT
Jeff Gordon said Friday he wants to return to host Saturday Night Live for a second time — and he wants to reprise the hysterical “Ricky Funck” character.
Oct 24, 2014, 6:37 PM EDT
A loose car and two brushes with the wall has put Kevin Harvick in a deep hole at the start of Sunday’s Eliminator Round opener.
Oct 24, 2014, 6:06 PM EDT
If racing at Martinsville Speedway was like buying an ice cream cone, Jamie McMurray double-dipped during Friday’s Sprint Cup qualifying, earning the pole and setting a new track speed record (99.905 mph) in the process.
Oct 24, 2014, 5:19 PM EDT
Both Blaney and Wallace are within 30 points of championship leader Matt Crafton going into tomorrow’s Camping World Truck Series race at Martinsville.
Oct 24, 2014, 4:30 PM EDT
A fifth win at Martinsville would put Hamlin into the Sprint Cup Championship Race at Homestead.
Oct 24, 2014, 3:25 PM EDT
Danica, who will swap CCs with teammate Kurt Busch starting next week at Texas, says she’s looking forward to working with the engineering-based Daniel Knost.
Oct 24, 2014, 2:15 PM EDT
GT/GTS races confirmed for split in 2015 by the Pirelli World Challenge series.
Oct 24, 2014, 1:40 PM EDT
Gordon leads group of four Chasers in Top 5 speeds; all 8 remaining Chasers within Top 15.
Oct 24, 2014, 1:30 PM EDT
Formula 1’s new technical regulations prompted Lotus to use a twin-tusk nose for 2014, but this could be scrapped for next season.
Oct 24, 2014, 1:15 PM EDT
The reigning Sprint Cup champion moves forward.
Oct 24, 2014, 12:50 PM EDT
Bernie Ecclestone allows the team to miss the next two races as it searches for a buyer.
Oct 24, 2014, 12:30 PM EDT
Deputy team boss Federico Gastaldi says the team is close to finalizing its drive line-up, with Grosjean in pole position for the seat.
Oct 24, 2014, 12:07 PM EDT
A win for Kenseth this Sunday would also put him into the Sprint Cup Championship Race at Homestead next month.
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