Jun 19, 2013, 12:48 PM EST
On the surface, Tuesday’s announcement by International Speedway Corp., promising a palatial $400 million makeover of Daytona International Speedway sounded great.
But the fact the track will have 46,000 less seats once the project is completed in 2016 — a decrease of more than 30,000 from its current capacity of 147,000 — has caused at least one writer to ponder the future of NASCAR and other forms of motorsports.
In Wednesday’s AutoWeek.com column titled “Daytona International Speedway cutting 45,000 seats; is this a sign motorsports is doomed?”, respected veteran automotive writer Steven Cole Smith suggests while some of the luster and popularity of auto racing has waned in recent years, Tuesday’s news out of Daytona does not mean Tony Stewart or Dale Earnhardt Jr. will soon be working changing oil at Jiffy Lube.
“Is motorsports doomed? No. Has it peaked? Probably. Has Has baseball peaked? Golf? Football? Basketball? Tennis? Probably. Because any live, pay-to-attend sport faces the same challenge racing does: There are other things to spend your money on, and when you can buy a 46-inch HDTV at Walmart for $358, there’s an overwhelming temptation to sit at home and watch the increasingly high-tech TV coverage.”
Smith asked DIS president Joie Chitwood III whether the elimination of the track’s “Superstretch” — the 45,000-seat grandstand on Daytona’s backstretch — and the precipitous drop in overall capacity is a bad sign about the future for NASCAR and motorsports as a whole.
To his credit, Chitwood answered honestly and fairly. He understands that it’s a different world today than when DIS opened in 1959. While Chitwood used the example of how things have changed in Central Florida over the last half-century, his take can be applied to the country, if not the world, as a whole.
“People can decide this afternoon that they want to go to an Orlando Magic game tonight,” Chitwood said. “They don’t have to make plans, book rooms, arrange transportation.”
Chitwood’s message is simple: There are so many forms of entertainment out there fighting for the average consumer’s wallet, that facilities such as Daytona need to change with the times, even if it means substantially cutting back on capacity. After all, even drawing 100,000 fans to the season-opening Daytona 500 is a success in most any sports marketer’s playbook.
“No question the motorsports business must begin to think outside the box, and focus on what IS working, such as the fact that Tony Stewart’s NASCAR Camping World Truck race at his Eldora Speedway has been sold out for months,” Smith wrote.
When the leaner and more efficient DIS pulls back the tarp off the completed makeover in 2016, fans can’t help but wonder if as seating capacity goes down, will ticket prices markedly go up to compensate for revenue lost from the eliminated seats?
Not so, Chitwood told Smith, saying only that ticket prices will be “adjusted” — whatever that means.
“We are not transferring this downstream to our fans,” he said.
Dec 18, 2014, 9:51 PM EST
It lasts only four months, but there’ll be lots of action on the schedule for the 2015 NASCAR Canadian Tire Series.
Dec 18, 2014, 9:26 PM EST
Ricky Stenhouse Jr. will be slinging some pre-Christmas dirt this Saturday in an all-star sprint car race in DuQuoin, Ill.
Dec 18, 2014, 8:50 PM EST
One of Kurt Busch’s sponsors has joined team owner Gene Haas in backing the driver in his ongoing dispute with ex-girlfriend Patricia Driscoll.
Dec 18, 2014, 6:31 PM EST
Want to have a good laugh or two? Check out all of the bloopers and behind-the-scenes fun from NASCAR America over this past year.
Dec 18, 2014, 6:18 PM EST
NASCAR announced that a Camping World Truck Series crew member has been suspended for violating the sanctioning body’s substance abuse policy.
Dec 18, 2014, 6:00 PM EST
RoC, Mecum, and two F1 “Road To:” specials make for motors block on NBCSN tonight starting at 7 p.m. ET.
Dec 18, 2014, 4:15 PM EST
Will Power is a closet breakdancer? Who knew? Find out in the latest edition of The Penske Files.
Dec 18, 2014, 4:00 PM EST
Sauber’s 2015 car is the second to pass crash test.
Dec 18, 2014, 3:28 PM EST
No Franchitti in 2015 as CGR announces Rolex 24 lineup.
Dec 18, 2014, 2:30 PM EST
Penske’s newest star to head to NFL’s biggest game.
Dec 18, 2014, 2:21 PM EST
Darrell Wallace Jr. joins Roush Fenway Racing.
Top NASCAR stories of 2014: No. 13 – Chase Elliott wins final Nationwide Series championship at record age
Dec 18, 2014, 2:00 PM EST
In less than one year, Chase Elliott went from the driver of a start-up team to the youngest champion in NASCAR history.
Dec 18, 2014, 1:00 PM EST
Almirola broke into the Chase for the Sprint Cup with a rain-shortened win at Daytona in the summer.
Dec 18, 2014, 12:45 PM EST
The engineer market is busy in F1, as well.
Dec 18, 2014, 12:00 PM EST
Kasey Kahne struggled at times in 2014, but there’s great promise for 2015 with a new contract, new crew chief and an extension from his primary sponsor.
Dec 18, 2014, 11:46 AM EST
Di Montezemolo and Walsh now part of F1’s controlling shareholder Board of Directors.
Dec 18, 2014, 11:11 AM EST
Menards stays with RCR’s XFINITY program.
Dec 18, 2014, 10:30 AM EST
Second SPM IndyCar seat up for grabs.
Dec 17, 2014, 8:47 PM EST
NASCAR revealed the 2015 schedules for the Whelen Modified Tour and its Southwest Modified Tour, including a first-time visit at the legendary Hickory (NC) Motor Speedway.
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