Jun 19, 2013, 12:48 PM EDT
On the surface, Tuesday’s announcement by International Speedway Corp., promising a palatial $400 million makeover of Daytona International Speedway sounded great.
But the fact the track will have 46,000 less seats once the project is completed in 2016 — a decrease of more than 30,000 from its current capacity of 147,000 — has caused at least one writer to ponder the future of NASCAR and other forms of motorsports.
In Wednesday’s AutoWeek.com column titled “Daytona International Speedway cutting 45,000 seats; is this a sign motorsports is doomed?”, respected veteran automotive writer Steven Cole Smith suggests while some of the luster and popularity of auto racing has waned in recent years, Tuesday’s news out of Daytona does not mean Tony Stewart or Dale Earnhardt Jr. will soon be working changing oil at Jiffy Lube.
“Is motorsports doomed? No. Has it peaked? Probably. Has Has baseball peaked? Golf? Football? Basketball? Tennis? Probably. Because any live, pay-to-attend sport faces the same challenge racing does: There are other things to spend your money on, and when you can buy a 46-inch HDTV at Walmart for $358, there’s an overwhelming temptation to sit at home and watch the increasingly high-tech TV coverage.”
Smith asked DIS president Joie Chitwood III whether the elimination of the track’s “Superstretch” — the 45,000-seat grandstand on Daytona’s backstretch — and the precipitous drop in overall capacity is a bad sign about the future for NASCAR and motorsports as a whole.
To his credit, Chitwood answered honestly and fairly. He understands that it’s a different world today than when DIS opened in 1959. While Chitwood used the example of how things have changed in Central Florida over the last half-century, his take can be applied to the country, if not the world, as a whole.
“People can decide this afternoon that they want to go to an Orlando Magic game tonight,” Chitwood said. “They don’t have to make plans, book rooms, arrange transportation.”
Chitwood’s message is simple: There are so many forms of entertainment out there fighting for the average consumer’s wallet, that facilities such as Daytona need to change with the times, even if it means substantially cutting back on capacity. After all, even drawing 100,000 fans to the season-opening Daytona 500 is a success in most any sports marketer’s playbook.
“No question the motorsports business must begin to think outside the box, and focus on what IS working, such as the fact that Tony Stewart’s NASCAR Camping World Truck race at his Eldora Speedway has been sold out for months,” Smith wrote.
When the leaner and more efficient DIS pulls back the tarp off the completed makeover in 2016, fans can’t help but wonder if as seating capacity goes down, will ticket prices markedly go up to compensate for revenue lost from the eliminated seats?
Not so, Chitwood told Smith, saying only that ticket prices will be “adjusted” — whatever that means.
“We are not transferring this downstream to our fans,” he said.
Sep 1, 2014, 1:25 AM EDT
The result beats her previous high water mark of seventh this past May at Kansas.
Sep 1, 2014, 1:10 AM EDT
HAMPTON, Ga. — It was a rough night for a number of drivers in Sunday’s Oral-B USA 500 NASCAR Sprint Cup race at Atlanta, including Kevin Harvick, Clint Bowyer and Marcos Ambrose.
Sep 1, 2014, 12:43 AM EDT
Matt Kenseth enters the post-season with a second place result, while Clint Bowyer finds himself outside the Chase Grid going into next Saturday’s regular season finale.
Sep 1, 2014, 12:14 AM EDT
HAMPTON, Ga. – Kasey Kahne’s 17th career Sprint Cup win couldn’t have been any larger.
Aug 31, 2014, 10:07 PM EDT
HAMPTON, Ga. – It was not the comeback that Tony Stewart had hoped for.
Aug 31, 2014, 9:45 PM EDT
Tony Stewart’s return to competition tonight at Atlanta Motor Speedway has encountered some trouble after a restart run-in with “Rowdy.”
Schumacher (TF), Hagan (FC), Line (PS), Krawiec (PSM) ones to beat in Monday’s NHRA U.S. Nationals finals
Aug 31, 2014, 9:08 PM EDT
Following Sunday’s final round of qualifying, Tony Schumacher (Top Fuel), Matt Hagan (Funny Car), Jason Line (Pro Stock) and Eddie Krawiec (Pro Stock Motorcycle) will lead their respective classes as No. 1 qualifiers for Monday’s final eliminations of the 60th annual Chevrolet Performance U.S. Nationals.
Aug 31, 2014, 7:28 PM EDT
HAMPTON, Ga. — There was no question which driver received the most applause and cheers during driver introductions prior to the start of Sunday night’s Oral-B USA 500 at Atlanta Motor Speedway.
Aug 31, 2014, 7:00 PM EDT
Rush Truck Centers’ CEO: “We stand with Tony.”
Aug 31, 2014, 5:34 PM EDT
Matt Kenseth can clinch a spot in the post-season with a finish of seventh or better in tonight’s race at Atlanta Motor Speedway.
Aug 31, 2014, 4:25 PM EDT
HAMPTON, Ga. — Atlanta Motor Speedway will honor longtime Atlanta-area broadcaster and motorsports reporter “Capt. Herb” Emory, who passed away in April at the age of 61, prior to Sunday’s Oral-B USA 500 NASCAR Sprint Cup race.
Aug 31, 2014, 4:09 PM EDT
Ryan Blaney uses a cross-over move on German Quiroga in the final corner and then beats him to the stripe, winning the Chevrolet Silverado 250.
Aug 31, 2014, 2:15 PM EDT
The 9-time U.S. Nationals champion dispatches Richie Crampton in the final of the Traxxas Shootout with a track-record speed of 328.54 mph.
Aug 31, 2014, 1:45 PM EDT
The legal wranglings following the sale of the team look set to continue.
Aug 31, 2014, 12:30 PM EDT
Former FIA president believes Mercedes made a mistake hanging its dirty laundry out for all to see.
Aug 31, 2014, 11:00 AM EDT
Not the best start to life with Red Bull for the young Dutchman.
Aug 31, 2014, 10:00 AM EDT
Marquez claims win number 11 of his remarkable sophomore year in Moto GP.
Aug 31, 2014, 9:00 AM EDT
Australians stick together, right?
Aug 31, 2014, 7:30 AM EDT
Australian touring car series will not be returning to Austin in 2015 as originally planned.
Aug 31, 2014, 4:00 AM EDT
Will Power’s brother Damien provides raucous, hilarious commentary as Will drove towards the Verizon IndyCar Series title.
Video from NASCAR America
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- Tony Stewart the obvious fan favorite during pre-race introductions at Atlanta 1
- Still searching: Castroneves finishes 14th, falls short of IndyCar title (VIDEO) 1
- Will Power claims 2014 IndyCar title as Tony Kanaan ties season win record in Fontana 1
- Dale Earnhardt Jr. on Tony Stewart’s return to racing: ‘I’m sure that’s where he wants to be’ 0