Jun 19, 2013, 12:48 PM EDT
On the surface, Tuesday’s announcement by International Speedway Corp., promising a palatial $400 million makeover of Daytona International Speedway sounded great.
But the fact the track will have 46,000 less seats once the project is completed in 2016 — a decrease of more than 30,000 from its current capacity of 147,000 — has caused at least one writer to ponder the future of NASCAR and other forms of motorsports.
In Wednesday’s AutoWeek.com column titled “Daytona International Speedway cutting 45,000 seats; is this a sign motorsports is doomed?”, respected veteran automotive writer Steven Cole Smith suggests while some of the luster and popularity of auto racing has waned in recent years, Tuesday’s news out of Daytona does not mean Tony Stewart or Dale Earnhardt Jr. will soon be working changing oil at Jiffy Lube.
“Is motorsports doomed? No. Has it peaked? Probably. Has Has baseball peaked? Golf? Football? Basketball? Tennis? Probably. Because any live, pay-to-attend sport faces the same challenge racing does: There are other things to spend your money on, and when you can buy a 46-inch HDTV at Walmart for $358, there’s an overwhelming temptation to sit at home and watch the increasingly high-tech TV coverage.”
Smith asked DIS president Joie Chitwood III whether the elimination of the track’s “Superstretch” — the 45,000-seat grandstand on Daytona’s backstretch — and the precipitous drop in overall capacity is a bad sign about the future for NASCAR and motorsports as a whole.
To his credit, Chitwood answered honestly and fairly. He understands that it’s a different world today than when DIS opened in 1959. While Chitwood used the example of how things have changed in Central Florida over the last half-century, his take can be applied to the country, if not the world, as a whole.
“People can decide this afternoon that they want to go to an Orlando Magic game tonight,” Chitwood said. “They don’t have to make plans, book rooms, arrange transportation.”
Chitwood’s message is simple: There are so many forms of entertainment out there fighting for the average consumer’s wallet, that facilities such as Daytona need to change with the times, even if it means substantially cutting back on capacity. After all, even drawing 100,000 fans to the season-opening Daytona 500 is a success in most any sports marketer’s playbook.
“No question the motorsports business must begin to think outside the box, and focus on what IS working, such as the fact that Tony Stewart’s NASCAR Camping World Truck race at his Eldora Speedway has been sold out for months,” Smith wrote.
When the leaner and more efficient DIS pulls back the tarp off the completed makeover in 2016, fans can’t help but wonder if as seating capacity goes down, will ticket prices markedly go up to compensate for revenue lost from the eliminated seats?
Not so, Chitwood told Smith, saying only that ticket prices will be “adjusted” — whatever that means.
“We are not transferring this downstream to our fans,” he said.
Mar 10, 2014, 10:06 AM EDT
No LMP1s and mostly streamed live coverage will make for a different Sebring viewing experience this weekend.
Mar 10, 2014, 9:00 AM EDT
Youngest American in the field could be primed to make the “year three leap.”
Mar 10, 2014, 8:00 AM EDT
Tony Kanaan takes over No. 10 Target ride, and seeks a return to title contention.
Mar 9, 2014, 8:56 PM EDT
A late strategy gamble pays off for Edwards with his best finish of the young Sprint Cup season.
Mar 9, 2014, 8:13 PM EDT
Kyle was strong during the Kobalt 400 but faded late, while Kurt couldn’t escape mid-pack.
Mar 9, 2014, 7:16 PM EDT
The Richard Childress Racing driver finishes third in a strong effort at Las Vegas.
Mar 9, 2014, 6:48 PM EDT
Joey Logano was the rubber band man in Sunday’s Kobalt 400 at Las Vegas Motor Speedway.
Mar 9, 2014, 6:33 PM EDT
With about 20 laps remaining, crew chief Steve Letarte warned race leader Dale Earnhardt Jr. that he would be about a half-lap shy of enough fuel to finish Sunday’s Kobalt 400 at Las Vegas Motor Speedway.
Mar 9, 2014, 5:58 PM EDT
Bad Brad sweeps the NASCAR weekend in Sin City.
Mar 9, 2014, 5:29 PM EDT
Kevin Harvick went from halfway to no way in Sunday’s Kobalt 400 at Las Vegas Motor Speedway. After leading the race at the 134-lap halfway point of the 267-lap event, Harvick’s bid for back-to-back wins came to an abrupt end when his No. 4 Stewart Haas Racing Chevrolet suffered a broken left front wheel hub…
Mar 9, 2014, 5:15 PM EDT
Richard Petty is going back home to Level Cross, N.C. – the Richard Petty Museum, that is.
Mar 9, 2014, 5:11 PM EDT
The automotive, motorsports and pro football worlds are mourning the death of William Clay Ford, who passed away Sunday from pneumonia, according to a company statement.
Mar 9, 2014, 4:49 PM EDT
The sports car organization ushered in its latest class last night in Charlotte.
Mar 9, 2014, 4:42 PM EDT
Leading the field at the halfway point of Sunday’s 267-lap Kobalt 400 at Las Vegas Motor Speedway, last week’s race winner at Phoenix, Kevin Harvick, is looking to make it two wins in a row.
Mar 9, 2014, 4:30 PM EDT
We all know how difficult it has been over the last six or seven years for teams in all forms of motorsports to obtain sponsorship. While it’s difficult for small teams, it even impacts the biggest of the big, too. NHRA Funny Car legend John Force is in such a predicament. After nearly 30 years with Castrol Oil and more than 15 years with Ford, drag racing’s biggest star ever will be losing both high-profile and high-dollar associations at the end of this season.
Mar 9, 2014, 3:00 PM EDT
The 18-year-old Nationwide Series driver won last year’s K&N Pro Series East title.
Mar 9, 2014, 2:15 PM EDT
Pre-race crowd at Las Vegas appears to not know they have a Sprint Cup star among them…
Mar 9, 2014, 1:27 PM EDT
The Texas-based firm provides processors for the ECUs that run the Sprint Cup cars’ fuel-injection systems.
Mar 9, 2014, 1:00 PM EDT
Former Ferrari and McLaren driver discharged from hospital over the weekend after skiing accident.
Mar 9, 2014, 12:20 PM EDT
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