Jun 19, 2013, 12:48 PM EDT
On the surface, Tuesday’s announcement by International Speedway Corp., promising a palatial $400 million makeover of Daytona International Speedway sounded great.
But the fact the track will have 46,000 less seats once the project is completed in 2016 — a decrease of more than 30,000 from its current capacity of 147,000 — has caused at least one writer to ponder the future of NASCAR and other forms of motorsports.
In Wednesday’s AutoWeek.com column titled “Daytona International Speedway cutting 45,000 seats; is this a sign motorsports is doomed?”, respected veteran automotive writer Steven Cole Smith suggests while some of the luster and popularity of auto racing has waned in recent years, Tuesday’s news out of Daytona does not mean Tony Stewart or Dale Earnhardt Jr. will soon be working changing oil at Jiffy Lube.
“Is motorsports doomed? No. Has it peaked? Probably. Has Has baseball peaked? Golf? Football? Basketball? Tennis? Probably. Because any live, pay-to-attend sport faces the same challenge racing does: There are other things to spend your money on, and when you can buy a 46-inch HDTV at Walmart for $358, there’s an overwhelming temptation to sit at home and watch the increasingly high-tech TV coverage.”
Smith asked DIS president Joie Chitwood III whether the elimination of the track’s “Superstretch” — the 45,000-seat grandstand on Daytona’s backstretch — and the precipitous drop in overall capacity is a bad sign about the future for NASCAR and motorsports as a whole.
To his credit, Chitwood answered honestly and fairly. He understands that it’s a different world today than when DIS opened in 1959. While Chitwood used the example of how things have changed in Central Florida over the last half-century, his take can be applied to the country, if not the world, as a whole.
“People can decide this afternoon that they want to go to an Orlando Magic game tonight,” Chitwood said. “They don’t have to make plans, book rooms, arrange transportation.”
Chitwood’s message is simple: There are so many forms of entertainment out there fighting for the average consumer’s wallet, that facilities such as Daytona need to change with the times, even if it means substantially cutting back on capacity. After all, even drawing 100,000 fans to the season-opening Daytona 500 is a success in most any sports marketer’s playbook.
“No question the motorsports business must begin to think outside the box, and focus on what IS working, such as the fact that Tony Stewart’s NASCAR Camping World Truck race at his Eldora Speedway has been sold out for months,” Smith wrote.
When the leaner and more efficient DIS pulls back the tarp off the completed makeover in 2016, fans can’t help but wonder if as seating capacity goes down, will ticket prices markedly go up to compensate for revenue lost from the eliminated seats?
Not so, Chitwood told Smith, saying only that ticket prices will be “adjusted” — whatever that means.
“We are not transferring this downstream to our fans,” he said.
Oct 30, 2014, 8:00 PM EDT
Romain Grosjean can opt out of Lotus at year’s end if he so desires.
Oct 30, 2014, 6:39 PM EDT
Johnny Sauter was fastest in both NASCAR Camping World Truck Series practices Thursday afternoon at Texas Motor Speedway.
Oct 30, 2014, 6:06 PM EDT
On Thursday’s NASCAR America, Rusty Wallace gave his top five drivers to watch in Sunday’s Sprint Cup race at Texas. Rusty’s pick for the winner? Jeff Gordon.
Oct 30, 2014, 6:00 PM EDT
Spaniard says that his future is not his first priority, and that all of the events of the past few months have gone as planned.
Oct 30, 2014, 5:58 PM EDT
On Thursday’s edition of NASCAR America, Rick Allen and Rusty Wallace discussed what are Carl Edwards’ and Jeff Gordon’s chances Sunday at Texas Motor Speedway.
Oct 30, 2014, 5:30 PM EDT
Sauber team boss has long warned about the problems blighting Formula 1.
Oct 30, 2014, 5:00 PM EDT
British driver speaks about his appearance on NBC’s TODAY Show and his trip to New York City.
Oct 30, 2014, 4:30 PM EDT
Lewis Hamilton politely questions double points.
Oct 30, 2014, 4:00 PM EDT
As the end of the 2014 Formula 1 season draws near, the sport ventures to the United States for one of the most popular races of the year in Austin, Texas.
Watch NASCAR America LIVE at 5 pm ET: Texas 3-step, Harvick’s 500th, up-and-coming Quiroga, lots more
Oct 30, 2014, 3:20 PM EDT
Things are always bigger and better in Texas, and we live up to that with the big show we have planned for Thursday’s NASCAR America.
Oct 30, 2014, 3:15 PM EDT
Date changes, date equity, and broadcast windows play key role in shaping 2015 IndyCar schedule.
Oct 30, 2014, 3:00 PM EDT
F1 is booming in the United States, but could the arrival of an American team and an American driver send its popularity off the charts?
Oct 30, 2014, 2:48 PM EDT
Ahead of the premiere of Road to Mercedes on NBCSN at 10p ET, here is one final teaser for the show that will see NBCSN’s Will Buxton and Jason Swales travel to Germany to visit the Mercedes museum in Stuttgart.
Oct 30, 2014, 2:00 PM EDT
Frenchman thinks he would be the best choice for Toro Rosso in 2015 alongside Max Verstappen.
Oct 30, 2014, 1:12 PM EDT
Sergio Perez closing on in contract extension with Force India.
Oct 30, 2014, 1:00 PM EDT
The F1 community loves coming to Austin and COTA, but why?
Oct 30, 2014, 12:56 PM EDT
This weekend’s race at Texas will mark the official debut of Tony Gibson and Daniel Knost as crew chiefs for Kurt Busch and Danica Patrick, respectively. How will they and their drivers fare together?
Oct 30, 2014, 12:00 PM EDT
Felipe Massa, Sergio Perez and Esteban Gutierrez appear at the event in Austin ahead of this weekend’s United States Grand Prix.
Oct 30, 2014, 11:05 AM EDT
Get your calendars out and start marking up which series run where, when.
Video from NASCAR America
- 2014 United States Grand Prix Preview 0
- Road To: Mercedes teaser – The very first Mercedes-Benz car (VIDEO) 0
- 2015 IndyCar schedule officially revealed; 17 races including 12 on NBCSN (VIDEO) 1
- Bianchi remains “critical but stable” but continues to fight, says family 2
- Has Formula 1 cracked the U.S. market in Austin? 3
- Behind the scenes: Lewis Hamilton on TODAY (VIDEO) 0
- Krista Voda to become host for NASCAR on NBC coverage next year 2