Jun 19, 2013, 12:48 PM EST
On the surface, Tuesday’s announcement by International Speedway Corp., promising a palatial $400 million makeover of Daytona International Speedway sounded great.
But the fact the track will have 46,000 less seats once the project is completed in 2016 — a decrease of more than 30,000 from its current capacity of 147,000 — has caused at least one writer to ponder the future of NASCAR and other forms of motorsports.
In Wednesday’s AutoWeek.com column titled “Daytona International Speedway cutting 45,000 seats; is this a sign motorsports is doomed?”, respected veteran automotive writer Steven Cole Smith suggests while some of the luster and popularity of auto racing has waned in recent years, Tuesday’s news out of Daytona does not mean Tony Stewart or Dale Earnhardt Jr. will soon be working changing oil at Jiffy Lube.
“Is motorsports doomed? No. Has it peaked? Probably. Has Has baseball peaked? Golf? Football? Basketball? Tennis? Probably. Because any live, pay-to-attend sport faces the same challenge racing does: There are other things to spend your money on, and when you can buy a 46-inch HDTV at Walmart for $358, there’s an overwhelming temptation to sit at home and watch the increasingly high-tech TV coverage.”
Smith asked DIS president Joie Chitwood III whether the elimination of the track’s “Superstretch” — the 45,000-seat grandstand on Daytona’s backstretch — and the precipitous drop in overall capacity is a bad sign about the future for NASCAR and motorsports as a whole.
To his credit, Chitwood answered honestly and fairly. He understands that it’s a different world today than when DIS opened in 1959. While Chitwood used the example of how things have changed in Central Florida over the last half-century, his take can be applied to the country, if not the world, as a whole.
“People can decide this afternoon that they want to go to an Orlando Magic game tonight,” Chitwood said. “They don’t have to make plans, book rooms, arrange transportation.”
Chitwood’s message is simple: There are so many forms of entertainment out there fighting for the average consumer’s wallet, that facilities such as Daytona need to change with the times, even if it means substantially cutting back on capacity. After all, even drawing 100,000 fans to the season-opening Daytona 500 is a success in most any sports marketer’s playbook.
“No question the motorsports business must begin to think outside the box, and focus on what IS working, such as the fact that Tony Stewart’s NASCAR Camping World Truck race at his Eldora Speedway has been sold out for months,” Smith wrote.
When the leaner and more efficient DIS pulls back the tarp off the completed makeover in 2016, fans can’t help but wonder if as seating capacity goes down, will ticket prices markedly go up to compensate for revenue lost from the eliminated seats?
Not so, Chitwood told Smith, saying only that ticket prices will be “adjusted” — whatever that means.
“We are not transferring this downstream to our fans,” he said.
Nov 28, 2014, 11:00 AM EST
After a difficult rookie season, Bottas’ sophomore year in F1 brought far more success, marking the Finn as a possible champion in the future.
Nov 28, 2014, 10:30 AM EST
Kvyat will replace Sebastian Vettel at Red Bull next year.
Nov 28, 2014, 10:15 AM EST
Nico Hulkenberg and Porsche: a win for both the WEC and F1 in a rare moment of motorsport unity for the common good.
Nov 28, 2014, 10:00 AM EST
What a year it was for Daniel Ricciardo in his first season at Red Bull.
Nov 28, 2014, 9:30 AM EST
Talks about a new contract with Mercedes should be brought forwards after title win.
Nov 28, 2014, 9:00 AM EST
A worthy title contender, Nico Rosberg enjoyed his most successful season to date in 2014.
Nov 28, 2014, 8:00 AM EST
2014 saw the Briton become a two-time F1 world champion, winning 11 races.
Nov 28, 2014, 7:00 AM EST
A new regime will come into force at Maranello next season following a disappointing campaign in 2014.
Nov 28, 2014, 6:00 AM EST
British racer will remain with Williams for 2015 after becoming the first woman to take part in a grand prix weekend session in 22 years over the summer.
Nov 27, 2014, 8:46 PM EST
NHRA team owner Don Schumacher underwent surgery Wednesday for early-stage skin cancer.
Nov 27, 2014, 8:04 PM EST
NASCAR star Kyle Busch and wife Samantha dropped a very big hint that their first child may be a boy.
Nov 27, 2014, 7:28 PM EST
IndyCar driver Graham Rahal and NHRA driver Courtney Force announced their engagement Thursday in Venice, Italy.
Nov 27, 2014, 5:57 PM EST
Police continue to investigate the cause of death of Theresa Benn, who had been missing more than a month before her body was found last week near Talladega Superspeedway.
MST exclusive: BK Racing co-owner Anthony Marlowe apologizes for Cole Whitt/David Ragan tweet controversy
Nov 27, 2014, 3:23 PM EST
BK Racing minority owner Anthony Marlowe offers a public apology to MotorSportsTalk on his inadvertent tweet of Cole Whitt replacing David Ragan in the No. 34 car for 2015.
Nov 27, 2014, 2:16 PM EST
Steve Byrnes of Fox Sports gave friends and family a promising Thanksgiving update about his battle with Stage 4 head-and-neck cancer.
Nov 27, 2014, 10:45 AM EST
Hulkenberg gets an LMP1 opportunity with Porsche at Spa and Le Mans next season.
Nov 27, 2014, 9:00 AM EST
What we’re thankful across the wide spectrum of motorsports in 2014.
Nov 26, 2014, 11:01 PM EST
If you’re in the Charlotte area and want to have a great Black Friday experience, head on over to Charlotte Motor Speedway, where for a donation, you can drive on the actual racetrack.
Sam Hornish Jr. has much to be thankful for: new home, renewed Sprint Cup hopes with Richard Petty Motorsports
Nov 26, 2014, 8:56 PM EST
Sam Hornish Jr. has a lot to give thanks for this Thanksgiving, most notably a new ride and a new lease on his Sprint Cup driving life with Richard Petty Motorsports.
Nov 26, 2014, 4:40 PM EST
NBCSN will present a 14-hour ‘Mecum Marathon’ starting Thursday, Thanksgiving Day.
Video from NASCAR America
- F1 2014 Driver Review: Lewis Hamilton 0
- IndyCar’s Graham Rahal, NHRA’s Courtney Force engaged 9
- Police seek cause of death of race fan found near Talladega 0
- MST exclusive: BK Racing co-owner Anthony Marlowe apologizes for Cole Whitt/David Ragan tweet controversy 0
- What we’re thankful for in the motorsports world, 2014 2
- Sam Hornish Jr. has much to be thankful for: new home, renewed Sprint Cup hopes with Richard Petty Motorsports 5
- NBCSN’s F1 coverage delivers best ever single-season numbers for a cable network 6