Jun 19, 2013, 12:48 PM EDT
On the surface, Tuesday’s announcement by International Speedway Corp., promising a palatial $400 million makeover of Daytona International Speedway sounded great.
But the fact the track will have 46,000 less seats once the project is completed in 2016 — a decrease of more than 30,000 from its current capacity of 147,000 — has caused at least one writer to ponder the future of NASCAR and other forms of motorsports.
In Wednesday’s AutoWeek.com column titled “Daytona International Speedway cutting 45,000 seats; is this a sign motorsports is doomed?”, respected veteran automotive writer Steven Cole Smith suggests while some of the luster and popularity of auto racing has waned in recent years, Tuesday’s news out of Daytona does not mean Tony Stewart or Dale Earnhardt Jr. will soon be working changing oil at Jiffy Lube.
“Is motorsports doomed? No. Has it peaked? Probably. Has Has baseball peaked? Golf? Football? Basketball? Tennis? Probably. Because any live, pay-to-attend sport faces the same challenge racing does: There are other things to spend your money on, and when you can buy a 46-inch HDTV at Walmart for $358, there’s an overwhelming temptation to sit at home and watch the increasingly high-tech TV coverage.”
Smith asked DIS president Joie Chitwood III whether the elimination of the track’s “Superstretch” — the 45,000-seat grandstand on Daytona’s backstretch — and the precipitous drop in overall capacity is a bad sign about the future for NASCAR and motorsports as a whole.
To his credit, Chitwood answered honestly and fairly. He understands that it’s a different world today than when DIS opened in 1959. While Chitwood used the example of how things have changed in Central Florida over the last half-century, his take can be applied to the country, if not the world, as a whole.
“People can decide this afternoon that they want to go to an Orlando Magic game tonight,” Chitwood said. “They don’t have to make plans, book rooms, arrange transportation.”
Chitwood’s message is simple: There are so many forms of entertainment out there fighting for the average consumer’s wallet, that facilities such as Daytona need to change with the times, even if it means substantially cutting back on capacity. After all, even drawing 100,000 fans to the season-opening Daytona 500 is a success in most any sports marketer’s playbook.
“No question the motorsports business must begin to think outside the box, and focus on what IS working, such as the fact that Tony Stewart’s NASCAR Camping World Truck race at his Eldora Speedway has been sold out for months,” Smith wrote.
When the leaner and more efficient DIS pulls back the tarp off the completed makeover in 2016, fans can’t help but wonder if as seating capacity goes down, will ticket prices markedly go up to compensate for revenue lost from the eliminated seats?
Not so, Chitwood told Smith, saying only that ticket prices will be “adjusted” — whatever that means.
“We are not transferring this downstream to our fans,” he said.
Sep 19, 2014, 9:13 PM EDT
Keselowski’s comments today at New Hampshire seem odd considering what he said just days after the Aug. 9 tragedy in upstate New York.
Sep 19, 2014, 8:00 PM EDT
Chris Buescher (RFR), Cale Conley (RCR) shine for these teams.
Sep 19, 2014, 7:15 PM EDT
Crafton hopes to build up his slim lead in the Camping World Truck Series championship with a strong outing in tomorrow’s UNOH 175.
Sep 19, 2014, 6:45 PM EDT
Kenzie Ruston can relate so well to NASCAR star Danica Patrick. Just like when Patrick was working her way up through the racing ranks early on in her own career, Ruston has also had to outwork other male drivers for virtually everything she’s achieved up to now.
Sep 19, 2014, 6:03 PM EDT
Keselowski sets a new track record at New Hampshire in earning his fifth Sprint Cup pole of 2014.
Sep 19, 2014, 5:37 PM EDT
Pre-race videos with Austin Dyne and Tanner Foust before Red Bull GRC doubleheader in LA.
Sep 19, 2014, 5:00 PM EDT
A win from Gordon on Sunday would give New Hampshire its record-setting 14th different winner in as many races.
Sep 19, 2014, 4:30 PM EDT
We crunch the numbers to see who is really ahead at Mercedes in Singapore after Friday practice.
Sep 19, 2014, 4:00 PM EDT
Kyle Busch. Joey Logano. Kyle Larson. You may soon add Ben Rhodes to the list of young phenom drivers that have gone on to stardom in the Sprint Cup Series.
Sep 19, 2014, 3:30 PM EDT
“…We’re looking for just that little sliver of speed to get back to a dominant position.” – Johnson
Sep 19, 2014, 3:00 PM EDT
Finishing P1 not enough for the Briton following his Friday running in Singapore.
Sep 19, 2014, 2:30 PM EDT
“I hope it’s before the end of this year, but if not, we won’t be too disappointed. We’ve been running well all season long.” – Larson
Sep 19, 2014, 1:45 PM EDT
German driver rallies to finish in the top five in both sessions despite an engine failure.
Sep 19, 2014, 1:30 PM EDT
Already in the Contender Round for the Chase, Keselowski gets his weekend at New Hampshire off to a good start.
Sep 19, 2014, 1:00 PM EDT
German driver feeling comfortable ahead of qualifying in Singapore tomorrow.
Sep 19, 2014, 12:43 PM EDT
IndyCars get their first postseason running with Firestone tire test next week.
Sep 19, 2014, 12:30 PM EDT
Not what the Venezuelan would have planned heading into his Friday programme at Marina Bay.
Sep 19, 2014, 12:00 PM EDT
Returning to Kyle Busch’s No. 51 Truck, the 17-year-old Jones is making his first appearance this weekend at the New Hampshire Motor Speedway.
Sep 19, 2014, 11:30 AM EDT
One of the most controversial F1 rulings in history could be scrapped after just one season.
Sep 19, 2014, 11:03 AM EDT
A red flag for Pastor Maldonado stops Nico Rosberg from posting a quick lap time, forcing him to settle for P12 at the finish.
- Brad Keselowski wins pole for Sunday’s Chase race at New Hampshire 0
- F1 Friday Analysis: Is Lewis the man to beat? 0
- Hamilton tops FP2 as night falls in Singapore 0
- F1 Paddock Pass: Singapore Grand Prix (VIDEO) 0
- Alonso fastest in first practice for Singapore GP 0
- Michael Waltrip challenges Dale Jr. to go Dancing With The Stars 1
- Report: Why Mark Martin couldn’t be Danica Patrick’s driving coach 6