Jun 19, 2013, 12:48 PM EDT
On the surface, Tuesday’s announcement by International Speedway Corp., promising a palatial $400 million makeover of Daytona International Speedway sounded great.
But the fact the track will have 46,000 less seats once the project is completed in 2016 — a decrease of more than 30,000 from its current capacity of 147,000 — has caused at least one writer to ponder the future of NASCAR and other forms of motorsports.
In Wednesday’s AutoWeek.com column titled “Daytona International Speedway cutting 45,000 seats; is this a sign motorsports is doomed?”, respected veteran automotive writer Steven Cole Smith suggests while some of the luster and popularity of auto racing has waned in recent years, Tuesday’s news out of Daytona does not mean Tony Stewart or Dale Earnhardt Jr. will soon be working changing oil at Jiffy Lube.
“Is motorsports doomed? No. Has it peaked? Probably. Has Has baseball peaked? Golf? Football? Basketball? Tennis? Probably. Because any live, pay-to-attend sport faces the same challenge racing does: There are other things to spend your money on, and when you can buy a 46-inch HDTV at Walmart for $358, there’s an overwhelming temptation to sit at home and watch the increasingly high-tech TV coverage.”
Smith asked DIS president Joie Chitwood III whether the elimination of the track’s “Superstretch” — the 45,000-seat grandstand on Daytona’s backstretch — and the precipitous drop in overall capacity is a bad sign about the future for NASCAR and motorsports as a whole.
To his credit, Chitwood answered honestly and fairly. He understands that it’s a different world today than when DIS opened in 1959. While Chitwood used the example of how things have changed in Central Florida over the last half-century, his take can be applied to the country, if not the world, as a whole.
“People can decide this afternoon that they want to go to an Orlando Magic game tonight,” Chitwood said. “They don’t have to make plans, book rooms, arrange transportation.”
Chitwood’s message is simple: There are so many forms of entertainment out there fighting for the average consumer’s wallet, that facilities such as Daytona need to change with the times, even if it means substantially cutting back on capacity. After all, even drawing 100,000 fans to the season-opening Daytona 500 is a success in most any sports marketer’s playbook.
“No question the motorsports business must begin to think outside the box, and focus on what IS working, such as the fact that Tony Stewart’s NASCAR Camping World Truck race at his Eldora Speedway has been sold out for months,” Smith wrote.
When the leaner and more efficient DIS pulls back the tarp off the completed makeover in 2016, fans can’t help but wonder if as seating capacity goes down, will ticket prices markedly go up to compensate for revenue lost from the eliminated seats?
Not so, Chitwood told Smith, saying only that ticket prices will be “adjusted” — whatever that means.
“We are not transferring this downstream to our fans,” he said.
Apr 26, 2015, 1:15 PM EDT
Lotus youngster beats Nyck de Vries in a truncated second race of the Formula Renault 3.5 season.
Apr 26, 2015, 12:30 PM EDT
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Apr 26, 2015, 12:00 PM EDT
Marquez undergoes minor surgery on his left hand, and is in doubt for next weekend’s Spanish Grand Prix at Jerez.
Apr 26, 2015, 10:40 AM EDT
Mick wins the third and final race of the first ADAC F4 weekend of the year at Oschersleben in Germany.
Apr 26, 2015, 9:30 AM EDT
45 delegates from the FIA had been attending the first Asia-Pacific Sport Regional Congress in Kathmandu, Nepal, on Saturday.
Apr 26, 2015, 8:30 AM EDT
The Coca-Cola signage isn’t limited to Scott Dixon’s car this weekend.
Apr 25, 2015, 7:11 PM EDT
Second in qualifying a good day at the office for Will Power, as he’s in search of his first win of the year.
Apr 25, 2015, 6:42 PM EDT
Davey Hamilton will have a one-off day back behind the wheel of a current day IndyCar, filling in for Townsend Bell at next week’s IndyCar open test at the Indianapolis Motor Speedway.
Apr 25, 2015, 6:33 PM EDT
Spencer Pigot dominates Indy Lights flag-to-flag in first race of weekend at Barber.
Apr 25, 2015, 5:57 PM EDT
Castroneves bags the pole for IndyCar’s fourth round at Barber.
Apr 25, 2015, 4:30 PM EDT
A surprise in Spain for Rowland as on-track winner Meindert van Buuren is hit with a time penalty for jumping the start.
Apr 25, 2015, 3:15 PM EDT
Audi no. 8 driver pleased with the team’s pace at Silverstone and in the recent test at Paul Ricard.
Apr 25, 2015, 2:33 PM EDT
Power on top in second IndyCar practice at Barber.
Apr 25, 2015, 1:45 PM EDT
Spanish rider was sidelined following the Qatar Grand Prix due to an arm pump injury.
Apr 25, 2015, 12:15 PM EDT
Preview the track that will host the next Formula E race on May 9.
Apr 25, 2015, 11:17 AM EDT
Scott Dixon takes the Coca-Cola car to the top of the first practice session at Barber.
Apr 25, 2015, 11:00 AM EDT
Former F1 world champion and Indy 500 winner hits out at Alonso’s move to McLaren and Manor’s inclusion on the grid.
Apr 25, 2015, 10:12 AM EDT
Qualifying for the Verizon IndyCar Series’ race at Barber has been moved up to 5 p.m. ET, and 4 p.m. CT and local time on NBCSN.
Apr 25, 2015, 9:18 AM EDT
Conor Daly has been confirmed in the Indianapolis 500 in SPM’s third car.
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