Jun 21, 2013, 8:30 PM EDT
Given his no-fear attitude on the racetrack and never backing down from a confrontation with another driver (remember Darlington in 2011, Kyle Busch?), it’s not surprising that NASCAR Sprint Cup star Kevin Harvick is also a mixed martial arts fan.
But what is surprising is that as Harvick prepares to move to Stewart-Haas Racing next season following a 13-year tenure at Richard Childress Racing, he’s once again diversifying into another area.
Harvick and wife DeLana owned the aptly-named Kevin Harvick Inc. (KHI), from 2002 through 2011, an operation that fielded cars in the Nationwide Series and Trucks in the Camping World series, including two Trucks series championships and a combined 53 wins in both the Trucks and Nationwide circuits.
And while the couple closed their racing operation at the end of the 2011 season, the KHI name remained, ready for the couple’s next business venture.
Thursday, that next venture was announced, as KHI is getting into the athlete management and representation field, according to MMAWeekly.com. KHI’s first client is UFC lightweight Donald “Cowboy” Cerrone.
“It’s an honor and privilege to have this new relationship with Kevin and KHI,” Cerrone, currently ranked sixth in his division with a 20-5 record, told the web site. “I have learned a lot from Kevin and his management team over the last year and look forward to a long-lasting relationship both in and out of the Octagon.”
The new venture may also prompt Harvick to get into fighting shape himself, just in case he needs to do some scrapping on the racetrack, in the pits or the garage area: he recently worked out with UFC welterweight contender Johnny Hendricks, the web site reported.
“One of KHI’s strongest qualities always has been our ability to sell and maintain sponsorship in NASCAR despite the economic challenges,” Harvick said in a statement. ”With that solid foundation and the template we’ve created over the last 10 years, I think we are ready to take the next step to represent other athletes in other arenas. Donald is our first client in the UFC, and I’m excited about all the possibilities that lie ahead.”
Mar 30, 2015, 4:00 PM EDT
Hawksworth, Filippi impress on opening outings with their new teams in St. Petersburg.
Mar 30, 2015, 3:15 PM EDT
IndyCar’s “old guard” reigned in St. Petersburg, as the new manufacturer aero kits debuted.
Mar 30, 2015, 2:30 PM EDT
Victory number 70 of the Italian’s remarkable Moto GP career.
Mar 30, 2015, 1:35 PM EDT
However, Williams test driver Susie Wolff believes that women should be reaching F1 in a more organic way.
Mar 30, 2015, 12:00 PM EDT
KVSH’s Bourdais gets result after a consistent drive; KV’s Coletti stars but fades after late race splash-and-dash for fuel.
Mar 30, 2015, 11:00 AM EDT
Pro Mazda, USF2000, Pirelli World Challenge, SST roundup from St. Petersburg.
Mar 30, 2015, 10:00 AM EDT
Chevrolet aero kits dominate on debut at St. Petersburg.
Mar 30, 2015, 9:30 AM EDT
Swedish driver was fighting in the points before spinning off into the gravel on lap three in Malaysia.
Mar 30, 2015, 8:00 AM EDT
Wolff defends the decision to fit Lewis Hamilton with hard tires at his final pit stop.
NHRA: Jack Beckman (54 races), Larry Morgan (120 races) snap lengthy winless streaks in 4-Wide Nationals
Mar 29, 2015, 10:00 PM EDT
Jack Beckman (Funny Car) and Larry Morgan (Pro Stock) broke lengthy winless streaks in Sunday’s finals of the 4-Wide Nationals in Concord, N.C.
Mar 29, 2015, 8:40 PM EDT
The year-on-year evolution of JPM showcases a driver still getting even better.
Mar 29, 2015, 8:15 PM EDT
Will Power’s brother brings the jokes while live tweeting Grand Prix of St. Petersburg.
Mar 29, 2015, 7:53 PM EDT
Close but no cigar, but still a very good day for Will Power in the IndyCar opener at St. Petersburg.
Mar 29, 2015, 7:27 PM EDT
Tony Kanaan earns second podium in a row while thwarting potential sweep by Penske.
Mar 29, 2015, 5:57 PM EDT
Juan Pablo Montoya emerges up front after beating teammate Will Power on pit stops, and then holds off a final challenge.
Mar 29, 2015, 5:14 PM EDT
Will Power led a caution filled Grand Prix of St. Petersburg after 55 laps.
Mar 29, 2015, 2:23 PM EDT
Ed Jones wins again in St. Petersburg, to complete an Indy Lights weekend sweep.
Mar 29, 2015, 2:00 PM EDT
IndyCar is racing today, at long last. Here’s what to watch for.
Mar 29, 2015, 1:00 PM EDT
F1 will continue to visit the Sepang International Circuit until 2018 after a deal was signed on Sunday.
Mar 29, 2015, 12:52 PM EDT
Graham Rahal breaks up the Penske juggernaut and leads IndyCar warmup at St. Petersburg.
- Experience trumps youth on IndyCar’s opening weekend with aero kits 1
- NHRA: Jack Beckman (54 races), Larry Morgan (120 races) snap lengthy winless streaks in 4-Wide Nationals 1
- Montoya’s evolution evident after statement victory in St. Pete 2
- Montoya ekes out win in St. Petersburg season opener 6
- Emotional Vettel revels in first victory for Ferrari 5
- Vettel claims shock win for Ferrari in Malaysia as Mercedes pays for strategy mistake 9
- NHRA: C. Force, Todd, McGaha and Arana Jr. qualify No. 1 for 4-Wide Nationals eliminations 0