Jun 21, 2013, 8:30 PM EDT
Given his no-fear attitude on the racetrack and never backing down from a confrontation with another driver (remember Darlington in 2011, Kyle Busch?), it’s not surprising that NASCAR Sprint Cup star Kevin Harvick is also a mixed martial arts fan.
But what is surprising is that as Harvick prepares to move to Stewart-Haas Racing next season following a 13-year tenure at Richard Childress Racing, he’s once again diversifying into another area.
Harvick and wife DeLana owned the aptly-named Kevin Harvick Inc. (KHI), from 2002 through 2011, an operation that fielded cars in the Nationwide Series and Trucks in the Camping World series, including two Trucks series championships and a combined 53 wins in both the Trucks and Nationwide circuits.
And while the couple closed their racing operation at the end of the 2011 season, the KHI name remained, ready for the couple’s next business venture.
Thursday, that next venture was announced, as KHI is getting into the athlete management and representation field, according to MMAWeekly.com. KHI’s first client is UFC lightweight Donald “Cowboy” Cerrone.
“It’s an honor and privilege to have this new relationship with Kevin and KHI,” Cerrone, currently ranked sixth in his division with a 20-5 record, told the web site. “I have learned a lot from Kevin and his management team over the last year and look forward to a long-lasting relationship both in and out of the Octagon.”
The new venture may also prompt Harvick to get into fighting shape himself, just in case he needs to do some scrapping on the racetrack, in the pits or the garage area: he recently worked out with UFC welterweight contender Johnny Hendricks, the web site reported.
“One of KHI’s strongest qualities always has been our ability to sell and maintain sponsorship in NASCAR despite the economic challenges,” Harvick said in a statement. ”With that solid foundation and the template we’ve created over the last 10 years, I think we are ready to take the next step to represent other athletes in other arenas. Donald is our first client in the UFC, and I’m excited about all the possibilities that lie ahead.”
Mar 12, 2014, 10:00 AM EDT
After brief career detour, Ryan Briscoe looks to deliver with another top-flight chance in IndyCar.
Mar 12, 2014, 9:00 AM EDT
One of IndyCar’s most improved 2013 drivers could advance even higher than fifth in points with a few more things turning around.
Mar 12, 2014, 8:47 AM EDT
Michael Schumacher’s manager says there are slight signs of improvement.
Mar 12, 2014, 8:00 AM EDT
Third, fourth drivers for teams at Sebring add strength to 12-hour race field.
Mar 11, 2014, 9:45 PM EDT
Sports car racing meets “It’s a Wonderful Life.” With dinosaurs.
Mar 11, 2014, 9:18 PM EDT
NBCSN’s Leigh Diffey and Wally Dallenbach discuss the team’s quiet start to the 2014 Sprint Cup season.
Mar 11, 2014, 7:06 PM EDT
Cooling units are now allowed on pit road and cool-down laps on track are banned.
Mar 11, 2014, 5:48 PM EDT
All the notes and numbers to keep in mind going into Thunder Valley.
Mar 11, 2014, 4:50 PM EDT
Be sure to have your username and password from your cable/satellite/telco provider handy so your subscription can be verified for access to the Live Extra stream.
Mar 11, 2014, 4:31 PM EDT
The saga continues as Smoke and Darrell Waltrip head for Texarkana.
Mar 11, 2014, 3:24 PM EDT
Tennessee’s Butch Jones and Virginia Tech’s Frank Beamer will take part in pre-race duties for the Food City 500.
Mar 11, 2014, 2:47 PM EDT
RBR’s team principal also tags Merc’s Lewis Hamilton as the favorite for the world title.
Mar 11, 2014, 2:26 PM EDT
All TV times for this year’s F1 on NBC Sports schedule.
Mar 11, 2014, 2:00 PM EDT
Eddie Irvine became a Grand Prix winner 15 years ago this month, at Melbourne.
Mar 11, 2014, 1:50 PM EDT
Paul Wolfe notes that Bristol’s tight confines could lead to more issues in qualifying this weekend.
Mar 11, 2014, 1:00 PM EDT
Twice in eight years, Jeff Gordon and Matt Kenseth have been contact magnets at Bristol.
Mar 11, 2014, 12:15 PM EDT
Two strong Tudor teams make driver announcements going into Sebring.
Mar 11, 2014, 12:00 PM EDT
Two of IndyCar’s rising stars welcome the 1995 series and Indianapolis 500 champion back to open wheels.
Mar 11, 2014, 11:00 AM EDT
How cars handle series-issued BoP changes and Sebring’s punishing layout will likely determine who wins Saturday.
Mar 11, 2014, 10:30 AM EDT
The team had recently signed Collection Auto Group and Castrol as sponsors late last month.
- F1 on NBC Sports TV, streaming schedule for 2014 Australian Grand Prix (7)
- Chrysler orders nearly 100 pristine Dodge Vipers destroyed (7)
- NNS: Elliott’s car found too low, shock taken from Keselowski’s car (6)
- Report: F1 apparently headed for Azerbaijan in 2015 or 2016 (5)
- The Dos Equis guy will give NASCAR’s start your engines command in Las Vegas (5)