Jun 21, 2013, 8:30 PM EST
Given his no-fear attitude on the racetrack and never backing down from a confrontation with another driver (remember Darlington in 2011, Kyle Busch?), it’s not surprising that NASCAR Sprint Cup star Kevin Harvick is also a mixed martial arts fan.
But what is surprising is that as Harvick prepares to move to Stewart-Haas Racing next season following a 13-year tenure at Richard Childress Racing, he’s once again diversifying into another area.
Harvick and wife DeLana owned the aptly-named Kevin Harvick Inc. (KHI), from 2002 through 2011, an operation that fielded cars in the Nationwide Series and Trucks in the Camping World series, including two Trucks series championships and a combined 53 wins in both the Trucks and Nationwide circuits.
And while the couple closed their racing operation at the end of the 2011 season, the KHI name remained, ready for the couple’s next business venture.
Thursday, that next venture was announced, as KHI is getting into the athlete management and representation field, according to MMAWeekly.com. KHI’s first client is UFC lightweight Donald “Cowboy” Cerrone.
“It’s an honor and privilege to have this new relationship with Kevin and KHI,” Cerrone, currently ranked sixth in his division with a 20-5 record, told the web site. “I have learned a lot from Kevin and his management team over the last year and look forward to a long-lasting relationship both in and out of the Octagon.”
The new venture may also prompt Harvick to get into fighting shape himself, just in case he needs to do some scrapping on the racetrack, in the pits or the garage area: he recently worked out with UFC welterweight contender Johnny Hendricks, the web site reported.
“One of KHI’s strongest qualities always has been our ability to sell and maintain sponsorship in NASCAR despite the economic challenges,” Harvick said in a statement. ”With that solid foundation and the template we’ve created over the last 10 years, I think we are ready to take the next step to represent other athletes in other arenas. Donald is our first client in the UFC, and I’m excited about all the possibilities that lie ahead.”
Dec 19, 2014, 4:30 PM EST
Edwards’ Arris car won’t be hard to find in a pack next year.
Dec 19, 2014, 4:00 PM EST
Rare, intriguing call for CGR to put two lesser-experienced drivers in No. 01 car.
Dec 19, 2014, 3:00 PM EST
Williams’ stellar 2014 season, recapped in pictures and words.
Dec 19, 2014, 2:15 PM EST
Ryan Newman and Matt Kenseth proved that consistency still pays.
Dec 19, 2014, 1:49 PM EST
The fan-favorite Sprint Experience at NASCAR tracks across the country is apparently no longer, according to a media report.
Dec 19, 2014, 1:30 PM EST
McMurray shined at the All-Star Race in May but missed out on a 2014 Chase berth.
Dec 19, 2014, 12:57 PM EST
Kyle Larson had a tremendous rookie season in 2014. If he was that good this season, imagine how much better he’ll be next season and seasons to come.
Dec 19, 2014, 12:30 PM EST
Felipe Nasr’s No. 12 rounds out the F1 grid number choices for 2015.
Dec 19, 2014, 12:00 PM EST
Jean-Eric Vergne signs with Ferrari as a test and development driver, which means a bunch of simulator work.
Dec 19, 2014, 11:17 AM EST
RC Enerson moves up from USF2000 to Indy Lights.
Dec 19, 2014, 11:00 AM EST
Multiplatinum artist to rock out before 2015 running of the Great American Race.
Dec 19, 2014, 10:37 AM EST
Party like it’s 1996 in 2015 – Panis and Herta sons signed to deals.
Dec 18, 2014, 9:51 PM EST
It lasts only four months, but there’ll be lots of action on the schedule for the 2015 NASCAR Canadian Tire Series.
Dec 18, 2014, 9:26 PM EST
Ricky Stenhouse Jr. will be slinging some pre-Christmas dirt this Saturday in an all-star sprint car race in DuQuoin, Ill.
Dec 18, 2014, 8:50 PM EST
One of Kurt Busch’s sponsors has joined team owner Gene Haas in backing the driver in his ongoing dispute with ex-girlfriend Patricia Driscoll.
Dec 18, 2014, 6:31 PM EST
Want to have a good laugh or two? Check out all of the bloopers and behind-the-scenes fun from NASCAR America over this past year.
Dec 18, 2014, 6:18 PM EST
NASCAR announced that a Camping World Truck Series crew member has been suspended for violating the sanctioning body’s substance abuse policy.
Dec 18, 2014, 6:00 PM EST
RoC, Mecum, and two F1 “Road To:” specials make for motors block on NBCSN tonight starting at 7 p.m. ET.
Dec 18, 2014, 4:15 PM EST
Will Power is a closet breakdancer? Who knew? Find out in the latest edition of The Penske Files.
Dec 18, 2014, 4:00 PM EST
Sauber’s 2015 car is the second to pass crash test.
Video from NASCAR America
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