Skip to content

Kevin Harvick starts athlete management firm, first client is UFC fighter

Jun 21, 2013, 8:30 PM EDT

Kevin Harvick

Given his no-fear attitude on the racetrack and never backing down from a confrontation with another driver (remember Darlington in 2011, Kyle Busch?), it’s not surprising that NASCAR Sprint Cup star Kevin Harvick is also a mixed martial arts fan.

But what is surprising is that as Harvick prepares to move to Stewart-Haas Racing next season following a 13-year tenure at Richard Childress Racing, he’s once again diversifying into another area.

Harvick and wife DeLana owned the aptly-named Kevin Harvick Inc. (KHI), from 2002 through 2011, an operation that fielded cars in the Nationwide Series and Trucks in the Camping World series, including two Trucks series championships and a combined 53 wins in both the Trucks and Nationwide circuits.

And while the couple closed their racing operation at the end of the 2011 season, the KHI name remained, ready for the couple’s next business venture.

Thursday, that next venture was announced, as KHI is getting into the athlete management and representation field, according to MMAWeekly.com. KHI’s first client is UFC lightweight Donald “Cowboy” Cerrone.

“It’s an honor and privilege to have this new relationship with Kevin and KHI,” Cerrone, currently ranked sixth in his division with a 20-5 record, told the web site. “I have learned a lot from Kevin and his management team over the last year and look forward to a long-lasting relationship both in and out of the Octagon.”

The new venture may also prompt Harvick to get into fighting shape himself, just in case he needs to do some scrapping on the racetrack, in the pits or the garage area: he recently worked out with UFC welterweight contender Johnny Hendricks, the web site reported.

“One of KHI’s strongest qualities always has been our ability to sell and maintain sponsorship in NASCAR despite the economic challenges,” Harvick said in a statement.  ”With that solid foundation and the template we’ve created over the last 10 years, I think we are ready to take the next step to represent other athletes in other arenas.  Donald is our first client in the UFC, and I’m excited about all the possibilities that lie ahead.”

Latest Posts
  1. IndyCar working to reduce hand/wrist injuries among drivers

    Jul 28, 2014, 7:00 PM EDT

    Firestone 600 - Practice Getty Images

    Among the possible options: A new steering damper, a thumb/wrist brace adapted from motocross, and energy-absorbing material for steering wheels.

  2. NASCAR AMERICA: Monday Round-Up (VIDEO)

    Jul 28, 2014, 6:15 PM EDT

    NASCAR America

    Jeff Gordon reflects on fifth Brickyard victory; Joe Gibbs Racing starting to peak; the impact of Carl Edwards’ exit from Roush Fenway Racing.

  3. Everything you need to know for Sunday’s GoBowling.com 400 at Pocono

    Jul 28, 2014, 5:30 PM EDT

    HarvickPocono1 Getty Images

    All the notes and numbers to keep in mind as the Sprint Cup Series makes its second visit to Pocono.

  4. WATCH LIVE: NASCAR AMERICA recaps Brickyard at 5 p.m. ET

    Jul 28, 2014, 4:45 PM EDT

    NASCAR America

    Coming up today: Highlights from Jeff Gordon’s fifth win at Indy; Carl Edwards on his upcoming exit from Roush Fenway Racing; Kasey Kahne’s missed opportunity.

  5. NASCAR AMERICA Minute: The legacy of Jeff Gordon (VIDEO)

    Jul 28, 2014, 4:00 PM EDT

    Cheez-It 355 - Practice Getty Images

    The NASCAR AMERICA crew talks about Gordon’s history of success at Indianapolis and throughout his NASCAR career.

  6. Petty, Childress, JTG, Furniture Row teams testing at Watkins Glen

    Jul 28, 2014, 3:17 PM EDT

    Cheez-It 355 at The Glen Getty Images

    Chase hopefuls target the Glen’s road course event on Aug. 10 as a chance to get into the post-season.

  7. Team planes for Stewart-Haas, JGR collide at North Carolina airport

    Jul 28, 2014, 2:15 PM EDT

    Credit: @Jesse_Sanders_ Credit: @Jesse_Sanders_

    No one was injured Sunday night when a Joe Gibbs Racing plane clipped a parked Stewart-Haas Racing plane while returning home from the Brickyard 400.

  8. Team Penske trio has mixed fortunes in Brickyard 400

    Jul 28, 2014, 1:30 PM EDT

    Crown Royal Presents The John Wayne Walding 400 Getty Images

    Joey Logano finishes fifth, while Brad Keselowski (12th) and IndyCar’s Juan Pablo Montoya (23rd) falter after starting toward the front of the grid.

  9. IndyCar: Winning’s been a curse, not a blessing, over last six races

    Jul 28, 2014, 1:00 PM EDT

    TORTrafficJam Getty Images

    The winners of the last six IndyCar races haven’t had much in the way of results in subsequent races.

  10. Jeff Gordon talks Brickyard 400 victory on The Dan Patrick Show (VIDEO)

    Jul 28, 2014, 12:30 PM EDT

    Federated Auto Parts 400 Getty Images

    The five-time Brickyard winner discusses his big win and other topics, including whether he’d allow his young daughter to become a NASCAR driver.

  11. IMSA: Indianapolis thoughts and observations

    Jul 28, 2014, 12:00 PM EDT

    IMSAatIMS Getty Images

    Two drivers from the 1995 Indianapolis 500 finish 1-2 in the 2014 Brickyard Grand Prix, while the race features a star turn from somebody born in 1995…

  12. Sauber close, but no cigar in terms of first 2014 points in Hungary

    Jul 28, 2014, 11:15 AM EDT

    SutilHUN Getty Images

    Both Adrian Sutil, Esteban Gutierrez run top-10 in Hungary, and both fail to get Sauber on the scoreboard.

  13. NHRA: Courtney Force becomes winningest female in Funny Car with Sonoma win

    Jul 28, 2014, 10:27 AM EDT

    ForcesSonoma AP

    Courtney Force beats father John in final for record-setting NHRA Funny Car win in Sonoma.

  14. No one deserved to lose the 2014 Hungarian GP

    Jul 28, 2014, 10:00 AM EDT

    HUNPodium AP

    Despite the facial expressions of those second and third to Daniel Ricciardo on Sunday, each of the top three would have deserved the Hungarian GP win.

  15. Clint Bowyer fails to realize IndyCar doesn’t have push-to-pass on ovals

    Jul 28, 2014, 9:30 AM EDT

    BowyerIndy Getty Images

    IndyCars have push-to-pass, but not on ovals. It’s all good, Clint.

  16. Hulkenberg apologizes after hitting teammate

    Jul 28, 2014, 9:00 AM EDT

    Nico Hulkenberg AP

    German driver retires for the first time in 2014 after hitting Sergio Perez during the Hungarian Grand Prix.

  17. NASCAR: Is Edwards a lame duck or could he still bag 2014 title?

    Jul 28, 2014, 8:30 AM EDT

    EdwardsRoush AP

    The mindset of Carl Edwards and the No. 99 team will be key down the stretch, knowing they’re heading their separate ways at the end of the year.

  18. Kimi Raikkonen confident of improvements at Ferrari

    Jul 28, 2014, 8:00 AM EDT

    F1 Grand Prix of Hungary Getty Images

    Finn underlines his belief in the team to turn things around in 2014.

  19. McLaren gamble backfires for Button and Magnussen

    Jul 28, 2014, 7:00 AM EDT

    Hungary F1 GP Auto Racing AP

    Decision to fit wet weather tires in anticipation of more rain scuppers hopes of big points in Hungary.

  20. Gordon’s Brickyard legacy superb, but can’t be compared to other Indy legends

    Jul 27, 2014, 7:52 PM EDT

    Jeff Gordon AP

    A world of differences make it impossible to weigh Jeff Gordon’s accomplishments at Indy against those of A.J. Foyt, Rick Mears, Al Unser Sr., and Michael Schumacher.

Today on NASCAR AMERICA

More from NASCAR America

Jeff Gordon's historic Brickyard 400 win

Featured video

Inside the Hungarian GP
Top 10 NASCAR Driver Searches