Jun 21, 2013, 8:30 PM EDT
Given his no-fear attitude on the racetrack and never backing down from a confrontation with another driver (remember Darlington in 2011, Kyle Busch?), it’s not surprising that NASCAR Sprint Cup star Kevin Harvick is also a mixed martial arts fan.
But what is surprising is that as Harvick prepares to move to Stewart-Haas Racing next season following a 13-year tenure at Richard Childress Racing, he’s once again diversifying into another area.
Harvick and wife DeLana owned the aptly-named Kevin Harvick Inc. (KHI), from 2002 through 2011, an operation that fielded cars in the Nationwide Series and Trucks in the Camping World series, including two Trucks series championships and a combined 53 wins in both the Trucks and Nationwide circuits.
And while the couple closed their racing operation at the end of the 2011 season, the KHI name remained, ready for the couple’s next business venture.
Thursday, that next venture was announced, as KHI is getting into the athlete management and representation field, according to MMAWeekly.com. KHI’s first client is UFC lightweight Donald “Cowboy” Cerrone.
“It’s an honor and privilege to have this new relationship with Kevin and KHI,” Cerrone, currently ranked sixth in his division with a 20-5 record, told the web site. “I have learned a lot from Kevin and his management team over the last year and look forward to a long-lasting relationship both in and out of the Octagon.”
The new venture may also prompt Harvick to get into fighting shape himself, just in case he needs to do some scrapping on the racetrack, in the pits or the garage area: he recently worked out with UFC welterweight contender Johnny Hendricks, the web site reported.
“One of KHI’s strongest qualities always has been our ability to sell and maintain sponsorship in NASCAR despite the economic challenges,” Harvick said in a statement. ”With that solid foundation and the template we’ve created over the last 10 years, I think we are ready to take the next step to represent other athletes in other arenas. Donald is our first client in the UFC, and I’m excited about all the possibilities that lie ahead.”
Jul 4, 2015, 4:00 PM EDT
The coinage of a new term took place at Silverstone on Thursday thanks for Force India’s owner.
Jul 4, 2015, 3:00 PM EDT
Both Ferraris will start behind Williams for the first time in 2015 on Sunday.
Jul 4, 2015, 2:00 PM EDT
The Red Bull driver will start tomorrow’s British Grand Prix from tenth place on the grid.
Jul 4, 2015, 1:00 PM EDT
A lively GP2 race sees Sirotkin claim his first win in the series ahead of Rossi and championship leader Stoffel Vandoorne.
Jul 4, 2015, 12:00 PM EDT
Dutchman admits to NBCSN that he thought he would easily make it through to Q3 in British GP qualifying.
Jul 4, 2015, 11:00 AM EDT
Massa will start tomorrow’s British Grand Prix from third place on the grid ahead of Williams teammate Valtteri Bottas.
Jul 4, 2015, 9:47 AM EDT
Hamilton thanks fans for support as over 100,000 come out for qualifying on Saturday at Silverstone.
Jul 4, 2015, 9:05 AM EDT
Hamilton edges out Rosberg for top spot in Q3 on Saturday at Silverstone.
Jul 4, 2015, 7:45 AM EDT
Can Lewis Hamilton storm to his eighth pole position of the 2015 Formula 1 season on Saturday at Silverstone?
Jul 4, 2015, 6:02 AM EDT
British driver back on top at Silverstone as Rosberg suffers another gearbox problem.
Jul 4, 2015, 4:45 AM EDT
Rosberg looks to make it a clean sweep of practice sessions on Saturday morning.
Jul 3, 2015, 5:00 PM EDT
Sirotkin claims his first pole in the GP2 Series on Friday ahead of Stoffel Vandoorne and Richie Stanaway.
Jul 3, 2015, 4:00 PM EDT
Foust seeks another win, Speed looks for bounce back from tough Daytona at MCAS.
Jul 3, 2015, 3:30 PM EDT
The street and road course specialist gets his first taste of an oval in Iowa this week.
Jul 3, 2015, 2:00 PM EDT
Wolff finishes eight-tenths of a second behind regular Williams driver Felipe Massa in FP1 on Friday.
Jul 3, 2015, 1:22 PM EDT
British driver switches back to the old setting on his Mercedes after struggling in the past four races.
Jul 3, 2015, 12:00 PM EDT
Raikkonen hits back at questions about his motivation as rumors of a possible driver change at Ferrari begin to circulate.
- Hamilton storms to home pole position at British GP 2
- Hamilton closes out British GP practice fastest 0
- Rosberg fastest once again in second British GP practice 0
- Rosberg tops FP1 at Silverstone after gearbox change 0
- NHRA: Tony Pedregon hopes to keep momentum going in Norwalk 0
- NHRA: New president Peter Clifford full of ideas to get drag racing back on-track 9
- Ryan Briscoe making most of filling in for James Hinchcliffe 1