Jun 21, 2013, 8:30 PM EDT
Given his no-fear attitude on the racetrack and never backing down from a confrontation with another driver (remember Darlington in 2011, Kyle Busch?), it’s not surprising that NASCAR Sprint Cup star Kevin Harvick is also a mixed martial arts fan.
But what is surprising is that as Harvick prepares to move to Stewart-Haas Racing next season following a 13-year tenure at Richard Childress Racing, he’s once again diversifying into another area.
Harvick and wife DeLana owned the aptly-named Kevin Harvick Inc. (KHI), from 2002 through 2011, an operation that fielded cars in the Nationwide Series and Trucks in the Camping World series, including two Trucks series championships and a combined 53 wins in both the Trucks and Nationwide circuits.
And while the couple closed their racing operation at the end of the 2011 season, the KHI name remained, ready for the couple’s next business venture.
Thursday, that next venture was announced, as KHI is getting into the athlete management and representation field, according to MMAWeekly.com. KHI’s first client is UFC lightweight Donald “Cowboy” Cerrone.
“It’s an honor and privilege to have this new relationship with Kevin and KHI,” Cerrone, currently ranked sixth in his division with a 20-5 record, told the web site. “I have learned a lot from Kevin and his management team over the last year and look forward to a long-lasting relationship both in and out of the Octagon.”
The new venture may also prompt Harvick to get into fighting shape himself, just in case he needs to do some scrapping on the racetrack, in the pits or the garage area: he recently worked out with UFC welterweight contender Johnny Hendricks, the web site reported.
“One of KHI’s strongest qualities always has been our ability to sell and maintain sponsorship in NASCAR despite the economic challenges,” Harvick said in a statement. ”With that solid foundation and the template we’ve created over the last 10 years, I think we are ready to take the next step to represent other athletes in other arenas. Donald is our first client in the UFC, and I’m excited about all the possibilities that lie ahead.”
Jul 28, 2014, 7:00 PM EDT
Among the possible options: A new steering damper, a thumb/wrist brace adapted from motocross, and energy-absorbing material for steering wheels.
Jul 28, 2014, 6:15 PM EDT
Jeff Gordon reflects on fifth Brickyard victory; Joe Gibbs Racing starting to peak; the impact of Carl Edwards’ exit from Roush Fenway Racing.
Jul 28, 2014, 5:30 PM EDT
All the notes and numbers to keep in mind as the Sprint Cup Series makes its second visit to Pocono.
Jul 28, 2014, 4:45 PM EDT
Coming up today: Highlights from Jeff Gordon’s fifth win at Indy; Carl Edwards on his upcoming exit from Roush Fenway Racing; Kasey Kahne’s missed opportunity.
Jul 28, 2014, 4:00 PM EDT
The NASCAR AMERICA crew talks about Gordon’s history of success at Indianapolis and throughout his NASCAR career.
Jul 28, 2014, 3:17 PM EDT
Chase hopefuls target the Glen’s road course event on Aug. 10 as a chance to get into the post-season.
Jul 28, 2014, 2:15 PM EDT
No one was injured Sunday night when a Joe Gibbs Racing plane clipped a parked Stewart-Haas Racing plane while returning home from the Brickyard 400.
Jul 28, 2014, 1:30 PM EDT
Joey Logano finishes fifth, while Brad Keselowski (12th) and IndyCar’s Juan Pablo Montoya (23rd) falter after starting toward the front of the grid.
Jul 28, 2014, 1:00 PM EDT
The winners of the last six IndyCar races haven’t had much in the way of results in subsequent races.
Jul 28, 2014, 12:30 PM EDT
The five-time Brickyard winner discusses his big win and other topics, including whether he’d allow his young daughter to become a NASCAR driver.
Jul 28, 2014, 12:00 PM EDT
Two drivers from the 1995 Indianapolis 500 finish 1-2 in the 2014 Brickyard Grand Prix, while the race features a star turn from somebody born in 1995…
Jul 28, 2014, 11:15 AM EDT
Both Adrian Sutil, Esteban Gutierrez run top-10 in Hungary, and both fail to get Sauber on the scoreboard.
Jul 28, 2014, 10:27 AM EDT
Courtney Force beats father John in final for record-setting NHRA Funny Car win in Sonoma.
Jul 28, 2014, 10:00 AM EDT
Despite the facial expressions of those second and third to Daniel Ricciardo on Sunday, each of the top three would have deserved the Hungarian GP win.
Jul 28, 2014, 9:30 AM EDT
IndyCars have push-to-pass, but not on ovals. It’s all good, Clint.
Jul 28, 2014, 9:00 AM EDT
German driver retires for the first time in 2014 after hitting Sergio Perez during the Hungarian Grand Prix.
Jul 28, 2014, 8:30 AM EDT
The mindset of Carl Edwards and the No. 99 team will be key down the stretch, knowing they’re heading their separate ways at the end of the year.
Jul 28, 2014, 8:00 AM EDT
Finn underlines his belief in the team to turn things around in 2014.
Jul 27, 2014, 7:52 PM EDT
A world of differences make it impossible to weigh Jeff Gordon’s accomplishments at Indy against those of A.J. Foyt, Rick Mears, Al Unser Sr., and Michael Schumacher.