Jun 21, 2013, 8:30 PM EST
Given his no-fear attitude on the racetrack and never backing down from a confrontation with another driver (remember Darlington in 2011, Kyle Busch?), it’s not surprising that NASCAR Sprint Cup star Kevin Harvick is also a mixed martial arts fan.
But what is surprising is that as Harvick prepares to move to Stewart-Haas Racing next season following a 13-year tenure at Richard Childress Racing, he’s once again diversifying into another area.
Harvick and wife DeLana owned the aptly-named Kevin Harvick Inc. (KHI), from 2002 through 2011, an operation that fielded cars in the Nationwide Series and Trucks in the Camping World series, including two Trucks series championships and a combined 53 wins in both the Trucks and Nationwide circuits.
And while the couple closed their racing operation at the end of the 2011 season, the KHI name remained, ready for the couple’s next business venture.
Thursday, that next venture was announced, as KHI is getting into the athlete management and representation field, according to MMAWeekly.com. KHI’s first client is UFC lightweight Donald “Cowboy” Cerrone.
“It’s an honor and privilege to have this new relationship with Kevin and KHI,” Cerrone, currently ranked sixth in his division with a 20-5 record, told the web site. “I have learned a lot from Kevin and his management team over the last year and look forward to a long-lasting relationship both in and out of the Octagon.”
The new venture may also prompt Harvick to get into fighting shape himself, just in case he needs to do some scrapping on the racetrack, in the pits or the garage area: he recently worked out with UFC welterweight contender Johnny Hendricks, the web site reported.
“One of KHI’s strongest qualities always has been our ability to sell and maintain sponsorship in NASCAR despite the economic challenges,” Harvick said in a statement. ”With that solid foundation and the template we’ve created over the last 10 years, I think we are ready to take the next step to represent other athletes in other arenas. Donald is our first client in the UFC, and I’m excited about all the possibilities that lie ahead.”
Mar 2, 2015, 7:31 PM EST
Mercedes F1: Road to Repeat premieres this Thursday, March 5, at 8 p.m. ET on NBCSN.
Mar 2, 2015, 5:16 PM EST
Jam-packed schedule for inaugural GP of NOLA weekend.
Mar 2, 2015, 3:00 PM EST
Toyota Racing’s trio of Davidson, Buemi and Nakajima tour Tokyo.
Mar 2, 2015, 2:00 PM EST
RHR’s image on Indianapolis 500 tickets to be unveiled on Thursday.
Mar 2, 2015, 1:00 PM EST
With 114 cars total and a manufacturer overload, things look promising for Pirelli World Challenge heading into 2015.
Mar 2, 2015, 11:00 AM EST
F1 and IndyCar kick off; NHRA, sports cars and ladder series also have a busy month of March ahead.
Mar 2, 2015, 9:30 AM EST
Mercedes leads in pace, and lap count as F1 preseason testing is in the books for 2015.
Mar 2, 2015, 8:59 AM EST
Mick Schumacher to advance from karting into cars this season.
Mar 2, 2015, 8:21 AM EST
With potential Indy Lights success there for the taking, Max Chilton instead opts for the LMP1 route with Nissan.
Mar 2, 2015, 7:45 AM EST
Max Chilton and Alex Buncombe round out the Nissan LMP1 lineup; Chilton full season and Buncombe at Le Mans.
Mar 2, 2015, 7:34 AM EST
Red Bull takes off the camo, comes back in color.
Mar 1, 2015, 5:00 PM EST
Here’s the final recap from the Circuit de Barcelona-Catalunya as pre-season testing comes to a close.
Mar 1, 2015, 3:30 PM EST
Team principal Maurizio Arrivabene calls for “concentration and discipline” at Maranello in the lead-up to the start of the 2015 season.
Mar 1, 2015, 3:00 PM EST
The Team Penske pilot turns 34 years old today.
Mar 1, 2015, 2:30 PM EST
Maldonado is still able to find the positives out of his final test run before the beginning of the 2015 season in Australia on March 15.
Mar 1, 2015, 2:00 PM EST
Should Mercedes drop the ball in 2015, Williams could be the team to pick up the pieces and snatch a race win.
Mar 1, 2015, 1:30 PM EST
17-year-old will become the youngest driver in the history of F1 to start a race in Australia.
James Courtney wins season-opening V8 Supercars feature in Adelaide; ex-NASCAR driver Marcos Ambrose 12th
Mar 1, 2015, 1:00 PM EST
Ambrose cracks Top 10 on feature grid, but fuel strategy hinders an otherwise decent run for him.
Mar 1, 2015, 12:45 PM EST
German driver posted the fastest time of winter testing in Barcelona on Friday.
Mar 1, 2015, 12:30 PM EST
With the ban on motorsport in Switzerland being lifted, the door has been opened to an ePrix in Geneva.
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- Lewis Hamilton explains decision to reject #1 for 2015 1