Jun 21, 2013, 8:30 PM EST
Given his no-fear attitude on the racetrack and never backing down from a confrontation with another driver (remember Darlington in 2011, Kyle Busch?), it’s not surprising that NASCAR Sprint Cup star Kevin Harvick is also a mixed martial arts fan.
But what is surprising is that as Harvick prepares to move to Stewart-Haas Racing next season following a 13-year tenure at Richard Childress Racing, he’s once again diversifying into another area.
Harvick and wife DeLana owned the aptly-named Kevin Harvick Inc. (KHI), from 2002 through 2011, an operation that fielded cars in the Nationwide Series and Trucks in the Camping World series, including two Trucks series championships and a combined 53 wins in both the Trucks and Nationwide circuits.
And while the couple closed their racing operation at the end of the 2011 season, the KHI name remained, ready for the couple’s next business venture.
Thursday, that next venture was announced, as KHI is getting into the athlete management and representation field, according to MMAWeekly.com. KHI’s first client is UFC lightweight Donald “Cowboy” Cerrone.
“It’s an honor and privilege to have this new relationship with Kevin and KHI,” Cerrone, currently ranked sixth in his division with a 20-5 record, told the web site. “I have learned a lot from Kevin and his management team over the last year and look forward to a long-lasting relationship both in and out of the Octagon.”
The new venture may also prompt Harvick to get into fighting shape himself, just in case he needs to do some scrapping on the racetrack, in the pits or the garage area: he recently worked out with UFC welterweight contender Johnny Hendricks, the web site reported.
“One of KHI’s strongest qualities always has been our ability to sell and maintain sponsorship in NASCAR despite the economic challenges,” Harvick said in a statement. ”With that solid foundation and the template we’ve created over the last 10 years, I think we are ready to take the next step to represent other athletes in other arenas. Donald is our first client in the UFC, and I’m excited about all the possibilities that lie ahead.”
Jan 26, 2015, 8:45 PM EST
NASCAR heavily is considering using the May 16 showcase as a trial run of the rules package for the 2016 season and has begun informing Sprint Cup teams of the possibility.
Jan 26, 2015, 8:33 PM EST
Quick recap for Day 1 of 3 in South Florida for the Indy Lights contingent.
Jan 26, 2015, 8:06 PM EST
Kyle Busch say that he doesn’t see Toyota partners Joe Gibbs Racing and Michael Waltrip Racing working closely together and that “we’re idiots” for not doing so.
Jan 26, 2015, 7:04 PM EST
Kyle Busch is not pleased with those who have confused him with his brother in reporting on Kurt Busch’s recent court matter.
Jan 26, 2015, 6:05 PM EST
Will its expansion help or hurt its hopes of a Sprint Cup title?
Jan 26, 2015, 4:54 PM EST
Which Joe Gibbs Racing driver will have the best season in 2015? Newcomer Carl Edwards, or Matt Kenseth, or JGR stalwarts Kyle Busch or Denny Hamlin?
Jan 26, 2015, 4:38 PM EST
After last year’s exciting Chase for the Sprint Cup, NASCAR chairman Brian France painted a very positive state of the sport Monday. There are still challenges, but NASCAR is working at fixing those.
Jan 26, 2015, 4:05 PM EST
NASCAR Chairman Brian France says series officials are not looking to eliminate the four-car limit for teams.
Jan 26, 2015, 3:58 PM EST
The wireless communications company already has announced its departure after the end of its contract in 2016
Jan 26, 2015, 3:30 PM EST
Devon Amos, Jay Beasley, Collin Cabre, Natalie Decker, Kenzie Ruston, and Dylan Smith part of this year’s D4D program; an update on Daytona Rising renovation project.
Jan 26, 2015, 3:22 PM EST
Greg Morin, a pit coach overseeing the crews of Jimmie Johnson and Dale Earnhardt Jr., is leaving his position after January.
Jan 26, 2015, 3:08 PM EST
NASCAR has outlawed the practice of teams manipulating — or flaring out — of rear side skirts to produce an aerodynamic advantage.
Jan 26, 2015, 1:25 PM EST
The Grove gang reveals its lineup for the first F1 preseason test of 2015.
Jan 26, 2015, 12:00 PM EST
Video game retail company continues support of Joe Gibbs Racing’s XFINITY Series program.
Jan 26, 2015, 11:30 AM EST
Official launch of the new car is set for Friday.
Jan 26, 2015, 11:09 AM EST
NASCAR Hall of Famer Dale Jarrett will join NBC and NBCSN’s coverage of NASCAR in 2015, it was announced Monday.
National Motorsports Press Association honors Lynda Petty, Kevin Harvick and others for service, achievement
Jan 26, 2015, 10:31 AM EST
Richard Petty’s late wife, Lynda, and 2014 Sprint Cup champion Kevin Harvick were among those who were honored during Sunday’s National Motorsports Press Association annual awards banquet.
Jan 26, 2015, 10:10 AM EST
Lotus hopes to put a less-than-competitive 2014 to rest with the help of its new car.
Jan 26, 2015, 9:36 AM EST
A long layoff has drivers such as Danica Patrick ready ‘to take out this aggression somewhere right now.’
Jan 25, 2015, 11:33 PM EST
A big fan of the Rolex 24 at Daytona, Dale Earnhardt Jr. posed a rather interesting question to his Twitter followers: Could NASCAR ever do — let alone consider — a 24-hour race?
Video from NASCAR America
- NASCAR considers unveiling 2016 rules at Sprint All-Star Race in May 1
- Kyle Busch says Toyota teams are “idiots” by not working close together 7
- Brian France: State of NASCAR is in a good place and getting better 2
- NASCAR Hall of Famer Dale Jarrett to join NASCAR coverage on NBC, NBCSN 4
- F1: Lotus releases images of its new Mercedes-powered E23 2
- NASCAR Media Tour begins today, but drivers still in idle 2
- Dale Earnhardt Jr. ponders a 24-hour NASCAR race 8