Jul 4, 2013, 5:12 PM EDT
On the eve of the start of a massive three-year renovation, revitalization and 31 percent reduction in seating capacity of NASCAR’s biggest gem, Daytona International Speedway, comes a report that other tracks may also be in line for a cut in their capacity as well.
The Los Angeles Times reported that International Speedway Corp. – which owns 12 of the tracks the NASCAR Sprint Cup Series races on (accounting for 19 of the 36 races on the season schedule) – may also be looking at cutting seating at other tracks under its corporate umbrella.
“We just simply have too many seats in the inventory and it’s time to do something about that,” John R. Saunders, president of International Speedway Corp., reportedly said on a recent conference call with Wall Street analysts, The Times reported.
“At the end of the day, to get out of this quagmire, we’ve got to get our [seating] capacity down,” Saunders added.
It was less than a decade ago that NASCAR would routinely sell out many, if not most of its Sprint Cup races. But since the economic downturn in the U.S. began in 2007, NASCAR has seen a significant downturn in ticket sales and at-track attendance.
Rather than continue to have empty seats, particularly when they are readily seen around the country on Fox, ESPN/ABC and TNT TV broadcasts, ISC is reportedly mulling following a similar plan put in place at Daytona, according to The Times.
On Friday, ground will be broken on the first major facelift of Daytona since it opened in 1959. As part of that facelift, 31 percent of the current 146,000 seats will be permanently removed, leaving capacity around the 2.5-mile, high-banked oval at just over 101,000 seats.
In addition to replacing the remaining seats with wider and more comfortable seats, ISC also plans on adding suites and 11 common meeting areas (called “neighborhoods”) where fans can get together to watch the racing action while also socializing.
ISC owns tracks that host Sprint Cup events in Daytona, Talladega (Ala.), Fontana (Calif.), Joliet (Ill.), Richmond (Va.), Watkins Glen (N.Y.), Homestead (Fla.), Kansas City (Kan.), Darlington (S.C.), Martinsville (Va.), Avondale (Ariz.) and Brooklyn (Mich.).
NASCAR and ISC both expanded at a significant rate from 1996 to 2006, but with the drop in the economy, the sport and its facilities have suffered. The situation is the same for Speedway Motorsports Inc., which owns nine tracks where Cup races are contested upon, as well as the independently owned Indianapolis Motor Speedway and Dover International Speedway.
Which ISC tracks will ultimately lose seating capacity? Such a decision is “still in the exploratory process” and it would be “premature to speculate” ISC spokesman told The Times in an email.
Sep 1, 2014, 8:00 PM EDT
Kahne to NBCSN contributor Nate Ryan: “We need to build off of this…As a team, we need to be stronger together.”
Sep 1, 2014, 7:30 PM EDT
NASCAR AMERICA’S Kyle Petty and Parker Kligerman believe that the three-time Sprint Cup champion handled himself well throughout a difficult weekend.
Sep 1, 2014, 7:00 PM EDT
Organizers of the Russian Grand Prix appear to be getting behind their countryman as F1’s first visit to Sochi draws closer.
Sep 1, 2014, 6:35 PM EDT
Richie Crampton, Alexis DeJoria, Shane Gray and Eddie Krawiec captured U.S. Nationals wins on Monday.
Sep 1, 2014, 4:45 PM EDT
Coming up today: Highlights from Kasey Kahne’s clutch Atlanta win; assessing Tony Stewart’s comeback; the Chase outlook with one regular season race left; more problems in pits for Kevin Harvick.
Sep 1, 2014, 4:15 PM EDT
Writer’s Note: The following is a recap of this weekend’s TORC: The Off-Road Championship season finale at Crandon, Wisconsin. NBCSN will air the races this Saturday, Sept. 6, at 3:30 p.m. ET. If you don’t want to know who won until then, we suggest you find another post to read here on MotorSportsTalk…
Sep 1, 2014, 3:11 PM EDT
For Clint Bowyer and Kyle Larson, winning on Saturday night will be all that matters if they want a spot in the Chase.
Sep 1, 2014, 2:00 PM EDT
Ed Carpenter Racing and Sarah Fisher Hartman Racing end as the top single-car teams in 2014, before merging in 2015.
Sep 1, 2014, 1:38 PM EDT
Kasey Kahne saves his season in Atlanta, while Will Power changes his career in Fontana.
Sep 1, 2014, 12:00 PM EDT
Carlos Munoz takes home the top rookie honors after a successful first full season in the Verizon IndyCar Series.
Sep 1, 2014, 11:15 AM EDT
Honda’s motorsport chief provides an update on the company’s F1 engine progress.
Sep 1, 2014, 10:27 AM EDT
IndyCar championship banquet goes off quickly, smoothly with a good bit of humor.
Sep 1, 2014, 1:25 AM EDT
The result beats her previous high water mark of seventh this past May at Kansas.
Sep 1, 2014, 1:10 AM EDT
HAMPTON, Ga. — It was a rough night for a number of drivers in Sunday’s Oral-B USA 500 NASCAR Sprint Cup race at Atlanta, including Kevin Harvick, Clint Bowyer and Marcos Ambrose.
Sep 1, 2014, 12:43 AM EDT
Matt Kenseth enters the post-season with a second place result, while Clint Bowyer finds himself outside the Chase Grid going into next Saturday’s regular season finale.
Sep 1, 2014, 12:14 AM EDT
HAMPTON, Ga. – Kasey Kahne’s 17th career Sprint Cup win couldn’t have been any larger.
Aug 31, 2014, 10:07 PM EDT
HAMPTON, Ga. – It was not the comeback that Tony Stewart had hoped for.
Aug 31, 2014, 9:45 PM EDT
Tony Stewart’s return to competition tonight at Atlanta Motor Speedway has encountered some trouble after a restart run-in with “Rowdy.”
Schumacher (TF), Hagan (FC), Line (PS), Krawiec (PSM) ones to beat in Monday’s NHRA U.S. Nationals finals
Aug 31, 2014, 9:08 PM EDT
Following Sunday’s final round of qualifying, Tony Schumacher (Top Fuel), Matt Hagan (Funny Car), Jason Line (Pro Stock) and Eddie Krawiec (Pro Stock Motorcycle) will lead their respective classes as No. 1 qualifiers for Monday’s final eliminations of the 60th annual Chevrolet Performance U.S. Nationals.
Aug 31, 2014, 7:28 PM EDT
HAMPTON, Ga. — There was no question which driver received the most applause and cheers during driver introductions prior to the start of Sunday night’s Oral-B USA 500 at Atlanta Motor Speedway.
Video from NASCAR America
- NASCAR AMERICA: Assessing Tony Stewart’s return at Atlanta (VIDEO) 1
- Feelin’ free: Frustrations end for Chase-bound Kahne, IndyCar champ Power 2
- Honda preps for first simulations, expresses confidence it can match Mercedes 4
- Kenseth clinches Chase berth; Bowyer falls out of Grid with one race to go 1
- Kasey Kahne rallies in last 2 laps to win at Atlanta, makes Chase 1
- Tony Stewart’s comeback hopes end with rough 41st-place finish at Atlanta 2
- Tony Stewart the obvious fan favorite during pre-race introductions at Atlanta 3