Jul 4, 2013, 5:12 PM EDT
On the eve of the start of a massive three-year renovation, revitalization and 31 percent reduction in seating capacity of NASCAR’s biggest gem, Daytona International Speedway, comes a report that other tracks may also be in line for a cut in their capacity as well.
The Los Angeles Times reported that International Speedway Corp. – which owns 12 of the tracks the NASCAR Sprint Cup Series races on (accounting for 19 of the 36 races on the season schedule) – may also be looking at cutting seating at other tracks under its corporate umbrella.
“We just simply have too many seats in the inventory and it’s time to do something about that,” John R. Saunders, president of International Speedway Corp., reportedly said on a recent conference call with Wall Street analysts, The Times reported.
“At the end of the day, to get out of this quagmire, we’ve got to get our [seating] capacity down,” Saunders added.
It was less than a decade ago that NASCAR would routinely sell out many, if not most of its Sprint Cup races. But since the economic downturn in the U.S. began in 2007, NASCAR has seen a significant downturn in ticket sales and at-track attendance.
Rather than continue to have empty seats, particularly when they are readily seen around the country on Fox, ESPN/ABC and TNT TV broadcasts, ISC is reportedly mulling following a similar plan put in place at Daytona, according to The Times.
On Friday, ground will be broken on the first major facelift of Daytona since it opened in 1959. As part of that facelift, 31 percent of the current 146,000 seats will be permanently removed, leaving capacity around the 2.5-mile, high-banked oval at just over 101,000 seats.
In addition to replacing the remaining seats with wider and more comfortable seats, ISC also plans on adding suites and 11 common meeting areas (called “neighborhoods”) where fans can get together to watch the racing action while also socializing.
ISC owns tracks that host Sprint Cup events in Daytona, Talladega (Ala.), Fontana (Calif.), Joliet (Ill.), Richmond (Va.), Watkins Glen (N.Y.), Homestead (Fla.), Kansas City (Kan.), Darlington (S.C.), Martinsville (Va.), Avondale (Ariz.) and Brooklyn (Mich.).
NASCAR and ISC both expanded at a significant rate from 1996 to 2006, but with the drop in the economy, the sport and its facilities have suffered. The situation is the same for Speedway Motorsports Inc., which owns nine tracks where Cup races are contested upon, as well as the independently owned Indianapolis Motor Speedway and Dover International Speedway.
Which ISC tracks will ultimately lose seating capacity? Such a decision is “still in the exploratory process” and it would be “premature to speculate” ISC spokesman told The Times in an email.
True Americana with a racing twist: Martinsville Speedway once again hosts high school prom after-party
Apr 16, 2014, 8:40 PM EDT
What do Martinsville Speedway, New York’s Central Park and a prom after-party have in common? They’re all one-in-the-same – kind of. For over a decade every April, NASCAR’s oldest racetrack has played host to Martinsville (Va.) High School’s prom after-party.
Apr 16, 2014, 8:30 PM EDT
A few days after a wild Toyota Grand Prix of Long Beach, 18 car/driver combinations turned laps at Texas Motor Speedway this afternoon.
Apr 16, 2014, 8:09 PM EDT
Sunday’s win in the Four-Wide Nationals at zMAX Dragway held special significance for NHRA Pro Stock Motorcycle rider Andrew Hines. The three-time NHRA PSM champion earned his 33rd national event win, tying him for third in Pro Stock Motorcycle’s wins list with the late John Myers.
Apr 16, 2014, 8:00 PM EDT
Schmidt Peterson driver Luiz Razia posts photo of the Long Beach podium to inspire him to get better.
Apr 16, 2014, 7:29 PM EDT
Marcus Jadotte, one of the leading forces behind NASCAR’s Drive for Diversity program over nearly the last decade, announced Wednesday that he’s leaving as the organization’s vice president of public affairs and multicultural development.
Apr 16, 2014, 6:38 PM EDT
Steve Letarte, Ricky Rudd offer insights on Wednesday’s NASCAR AMERICA.
Apr 16, 2014, 5:00 PM EDT
Sebastian Saavedra fined $10,000 for yellow-flag infraction in Long Beach.
Apr 16, 2014, 4:40 PM EDT
Bentley confirms Pirelli World Challenge GT program with Dyson Racing, to premiere later in the year.
Apr 16, 2014, 4:09 PM EDT
Jeff Gordon has said several times that if he were to win a fifth Sprint Cup crown, that he likely would retire after that championship season and go out on top. Some of his competitors may be looking forward to that day coming – and some hope it comes as soon as after this season so Gordon won’t continue to confound them in coming seasons as he has for the last 21 seasons. But ever the kind of guy who plays his cards close to the vest, Gordon may be getting ready to throw his fellow drivers and NASCAR fans a curve ball.
Apr 16, 2014, 3:41 PM EDT
NASCAR’s birthplace, the Streamline Hotel in Daytona Beach, Fla., is going to be – well, streamlined. According to Wednesday’s Daytona Beach News-Journal, the hotel where NASCAR was formed back in 1947, will soon undergo extensive renovations to bring back some of the hotel’s luster of days gone by.
Apr 16, 2014, 3:35 PM EDT
Relive the drama from Sunday’s Toyota Grand Prix of Long Beach.
Apr 16, 2014, 3:17 PM EDT
Scott Bloomquist just keeps motoring along in the National Dirt Racing League. Bloomquist is coming off a strong weekend performance where he was runnerup Saturday at Virginia Motor Speedway, and then for an encore won Sunday’s main event at Winchester (Tenn.) Speedway.
Kentucky Speedway June Nationwide Series race to promote program encouraging use of designated drivers
Apr 16, 2014, 2:42 PM EDT
It’s rare that someone is happy to get or pay a traffic ticket from a state trooper. But thousands of NASCAR fans will gladly fork out their hard-earned money for a different kind of ticket, and one that carries the same kind of meaning as many of the tickets that police across the U.S. issue countless times each day.
WATCH LIVE: NASCAR AMERICA at 5 p.m. ET — Rudd, Letarte, Hollywood Armstrong and why good restarts are key
Apr 16, 2014, 2:08 PM EDT
While much of NASCAR may be on its version of spring break, the NASCAR AMERICA team is hard at work to bring you some intriguing content. Rick Allen and Kyle Petty hold down the fort at the anchor desk on Wednesday’s show at 5 p.m. ET on NBCSN and NBC Sports Live Extra for your online or mobile device.
Apr 16, 2014, 1:46 PM EDT
NASCAR may have the upcoming weekend off for the Easter holiday, but that doesn’t mean its crack team of statisticians is on vacation like most of the drivers and teams. Even without a race, they’re still pumping out numbers that fans love to devour. So for an appetizer prior to next week’s countdown to the April 26 race at Richmond International Raceway, here’s some food for thought and to munch on
Apr 16, 2014, 12:03 PM EDT
After five winners in last five Chinese Grands Prix, is a sixth possible?
Apr 16, 2014, 8:48 AM EDT
All-electric Garage 56 prototype features another familiar Nissan name in his Le Mans return.
Apr 15, 2014, 8:33 PM EDT
If Sprint Cup drivers’ comments during today’s Goodyear tire test at Kansas Speedway are an indication, we can expect to see track records fall next month on the 1.5-mile oval.
Apr 15, 2014, 7:30 PM EDT
Kyle Petty breaks down critical pit strategies in recent races, and Nate Ryan reports on today’s Goodyear tire test at Kansas.
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- NASCAR’s birthplace, the Streamline Hotel in Daytona Beach, to get significant makeover 0
- IndyCar remix: Toyota Grand Prix of Long Beach (VIDEO) 0
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