Jul 4, 2013, 5:12 PM EST
On the eve of the start of a massive three-year renovation, revitalization and 31 percent reduction in seating capacity of NASCAR’s biggest gem, Daytona International Speedway, comes a report that other tracks may also be in line for a cut in their capacity as well.
The Los Angeles Times reported that International Speedway Corp. – which owns 12 of the tracks the NASCAR Sprint Cup Series races on (accounting for 19 of the 36 races on the season schedule) – may also be looking at cutting seating at other tracks under its corporate umbrella.
“We just simply have too many seats in the inventory and it’s time to do something about that,” John R. Saunders, president of International Speedway Corp., reportedly said on a recent conference call with Wall Street analysts, The Times reported.
“At the end of the day, to get out of this quagmire, we’ve got to get our [seating] capacity down,” Saunders added.
It was less than a decade ago that NASCAR would routinely sell out many, if not most of its Sprint Cup races. But since the economic downturn in the U.S. began in 2007, NASCAR has seen a significant downturn in ticket sales and at-track attendance.
Rather than continue to have empty seats, particularly when they are readily seen around the country on Fox, ESPN/ABC and TNT TV broadcasts, ISC is reportedly mulling following a similar plan put in place at Daytona, according to The Times.
On Friday, ground will be broken on the first major facelift of Daytona since it opened in 1959. As part of that facelift, 31 percent of the current 146,000 seats will be permanently removed, leaving capacity around the 2.5-mile, high-banked oval at just over 101,000 seats.
In addition to replacing the remaining seats with wider and more comfortable seats, ISC also plans on adding suites and 11 common meeting areas (called “neighborhoods”) where fans can get together to watch the racing action while also socializing.
ISC owns tracks that host Sprint Cup events in Daytona, Talladega (Ala.), Fontana (Calif.), Joliet (Ill.), Richmond (Va.), Watkins Glen (N.Y.), Homestead (Fla.), Kansas City (Kan.), Darlington (S.C.), Martinsville (Va.), Avondale (Ariz.) and Brooklyn (Mich.).
NASCAR and ISC both expanded at a significant rate from 1996 to 2006, but with the drop in the economy, the sport and its facilities have suffered. The situation is the same for Speedway Motorsports Inc., which owns nine tracks where Cup races are contested upon, as well as the independently owned Indianapolis Motor Speedway and Dover International Speedway.
Which ISC tracks will ultimately lose seating capacity? Such a decision is “still in the exploratory process” and it would be “premature to speculate” ISC spokesman told The Times in an email.
Jan 29, 2015, 8:30 PM EST
When he went looking for a new crew chief to replace the soon-to-be departing Steve Letarte, Dale Earnhardt Jr. ultimately didn’t have to look very far.
Jan 29, 2015, 8:00 PM EST
Kasey Kahne looks for success with new crew chief… and another Super Bowl for his Seahawks.
Jan 29, 2015, 7:30 PM EST
Jerry Gappens, executive vice president and general manager of New Hampshire Motor Speedway was arrested last week and charged with indecent exposure and lewdness.
Jan 29, 2015, 7:09 PM EST
Conor Daly finally set for an IndyCar test this offseason, with SPM.
Jan 29, 2015, 6:33 PM EST
After coming so close last season, Ryan Newman is ready to fight for the Sprint Cup championship in 2015 — and he’s bringing his brass knuckles to give him a hand.
Jan 29, 2015, 6:01 PM EST
Car owner Rick Hendrick said he consulted with Jeff Gordon about if to retire the No. 24 after this season.
Jan 29, 2015, 5:42 PM EST
One week after announcing he was retiring after the 2015 season, Jeff Gordon told NASCAR America that he wants to win his final Daytona 500 and also walk away with his fifth career Sprint Cup championship.
Jan 29, 2015, 4:42 PM EST
IndyCar’s Brasilia, Brazil race set for March 8 has been canceled.
Jan 29, 2015, 4:35 PM EST
Jimmie Johnson will again embark on a quest for his seventh Cup title, but he acknowledged and embraced Thursday he’s not the story at Hendrick Motorsports for 2015.
Rick Hendrick: No pressure on Jeff Gordon in final season, he just has to win 14 races and championship
Jan 29, 2015, 4:12 PM EST
There’s nothing like putting a little pressure on a guy, especially in his final season. Team owner Rick Hendrick expects Jeff Gordon to win 14 races and the championship in 2015!
Jan 29, 2015, 4:00 PM EST
Today’s NASCAR AMERICA runs for an hour and has a heavy No. 24 theme.
Jan 29, 2015, 3:15 PM EST
Ganassi, Sabates praise McMurray’s start to 2015.
Jan 29, 2015, 2:41 PM EST
Although he grew up a Jeff Gordon fan and was counseled by Gordon on his future, Kyle Larson will watch someone else drive the No. 24.
Jan 29, 2015, 2:35 PM EST
Fresh off a team win in the Rolex 24 at Daytona, Kyle Larson not only is keeping time better, he says it’s also time to win some races and contend for the Sprint Cup championship in 2015.
Jan 29, 2015, 1:52 PM EST
The 2014 Xfinity Series champion is announced as Jeff Gordon’s successor a day before his father, Bill Elliott, is inducted in the Hall of Fame.
Jan 29, 2015, 1:00 PM EST
British youngster will combine this role with a full season in GP2 with DAMS.
Jan 29, 2015, 12:10 PM EST
The 2014 Xfinity Series champion will make his Sprint Cup debut in March before moving full time to NASCAR’s premier series in 2016.
Dover Motorsports Inc. releases earnings report, sets sale of Nashville Superspeedway for end of February
Jan 29, 2015, 11:51 AM EST
Dover Motorsports Inc., one of only two independent track ownership groups in NASCAR, released its fourth quarter and yearly earnings report on Thursday. That included significant news on the pending sale of the DMI-owned Nashville Superspeedway.
Video from NASCAR America
- Track executive arrested, charged with lewdness with 19-year-old 0
- Why Hendrick won’t retire the No. 24 2
- Brasilia IndyCar race is canceled 3
- Rick Hendrick: No pressure on Jeff Gordon in final season, he just has to win 14 races and championship 4
- Column: Chase Elliott’s promotion perfectly timed for NASCAR 9
- Chase Elliott will replace Jeff Gordon as No. 24 driver next season 5
- Truex’s girlfriend passes milestone in cancer recovery 0