Jul 4, 2013, 5:12 PM EDT
On the eve of the start of a massive three-year renovation, revitalization and 31 percent reduction in seating capacity of NASCAR’s biggest gem, Daytona International Speedway, comes a report that other tracks may also be in line for a cut in their capacity as well.
The Los Angeles Times reported that International Speedway Corp. – which owns 12 of the tracks the NASCAR Sprint Cup Series races on (accounting for 19 of the 36 races on the season schedule) – may also be looking at cutting seating at other tracks under its corporate umbrella.
“We just simply have too many seats in the inventory and it’s time to do something about that,” John R. Saunders, president of International Speedway Corp., reportedly said on a recent conference call with Wall Street analysts, The Times reported.
“At the end of the day, to get out of this quagmire, we’ve got to get our [seating] capacity down,” Saunders added.
It was less than a decade ago that NASCAR would routinely sell out many, if not most of its Sprint Cup races. But since the economic downturn in the U.S. began in 2007, NASCAR has seen a significant downturn in ticket sales and at-track attendance.
Rather than continue to have empty seats, particularly when they are readily seen around the country on Fox, ESPN/ABC and TNT TV broadcasts, ISC is reportedly mulling following a similar plan put in place at Daytona, according to The Times.
On Friday, ground will be broken on the first major facelift of Daytona since it opened in 1959. As part of that facelift, 31 percent of the current 146,000 seats will be permanently removed, leaving capacity around the 2.5-mile, high-banked oval at just over 101,000 seats.
In addition to replacing the remaining seats with wider and more comfortable seats, ISC also plans on adding suites and 11 common meeting areas (called “neighborhoods”) where fans can get together to watch the racing action while also socializing.
ISC owns tracks that host Sprint Cup events in Daytona, Talladega (Ala.), Fontana (Calif.), Joliet (Ill.), Richmond (Va.), Watkins Glen (N.Y.), Homestead (Fla.), Kansas City (Kan.), Darlington (S.C.), Martinsville (Va.), Avondale (Ariz.) and Brooklyn (Mich.).
NASCAR and ISC both expanded at a significant rate from 1996 to 2006, but with the drop in the economy, the sport and its facilities have suffered. The situation is the same for Speedway Motorsports Inc., which owns nine tracks where Cup races are contested upon, as well as the independently owned Indianapolis Motor Speedway and Dover International Speedway.
Which ISC tracks will ultimately lose seating capacity? Such a decision is “still in the exploratory process” and it would be “premature to speculate” ISC spokesman told The Times in an email.
Jul 25, 2014, 8:45 PM EDT
Action Express wins Indy; RSR, Viper and Ferrari the other TUDOR Championship class winners.
Jul 25, 2014, 7:00 PM EDT
After Tanner Foust emerged as the victor of a riotous final in New York, the beat goes on for Red Bull GRC this weekend with a trip to The Dirt Track at Charlotte Motor Speedway.
Jul 25, 2014, 6:34 PM EDT
On Friday’s edition, the NASCAR America crew discussed the favorites for Sunday’s Brickyard 400. And not surprisingly, Jimmie Johnson is the easy pick — but there are a few other drivers who could contend.
Jul 25, 2014, 6:26 PM EDT
On Friday’s edition of NASCAR America, Sam Hornish Jr. joined Leigh Diffey to discuss Jimmie Johnson’s quest for his fifth Brickyard 400 win. Hornish noted that Johnson’s first win at the Indianapolis Motor Speedway was a positive turning point for his team.
Jul 25, 2014, 6:17 PM EDT
On Friday’s NASCAR America, Clint Bowyer talked about handling Indianapolis Motor Speedway, site of Sunday’s 21st annual Brickyard 400, as well as his teams’ improvement and his hopes of getting into and winning the Chase for the Sprint Cup.
Jul 25, 2014, 5:42 PM EDT
After a long day of testing at Mid-Ohio Sports Car Course, Penske Racing teammates Juan Pablo Montoya and Will Power went to see a movie Wednesday in Mansfield, Ohio. Check out Montoya’s hilarious tale about what they saw.
Jul 25, 2014, 5:00 PM EDT
“Every day I wake up and I’m like, ‘Yes, let’s do it again.’ Then there are thoughts of ‘I finished sixth, that’s pretty special.’ I don’t know if I could achieve that result again.” – Outlaw
Jul 25, 2014, 4:45 PM EDT
INDIANAPOLIS – Juan Pablo Montoya has twice come close to winning the Brickyard 400, only to suffer maladies that kept him from kissing the finish line bricks at Indianapolis Motor Speedway in celebration.
Jul 25, 2014, 3:31 PM EDT
The former Sprint Cup champion steps behind the counter and serves up cold ones…Of truth.
Jul 25, 2014, 2:58 PM EDT
INDIANAPOLIS — Everyone seems to be concerned Matt Kenseth hasn’t won a race thus far in 2014 – everyone, that is, except Kenseth himself.
Jul 25, 2014, 2:17 PM EDT
The four-time Brickyard 400 champion says he had to go against his “natural tendencies” as a driver in order to become as successful as he has been at Indy.
Jul 25, 2014, 2:00 PM EDT
All of the latest news and analysis from the paddock at the Hungaroring.
Jul 25, 2014, 2:00 PM EDT
Red Bull leading the race for the podium in Hungary, but Ricciardo still has some concerns.
WATCH LIVE: NASCAR AMERICA at 5 pm ET — Hornish on nuances of Indy, JJ and Bowyer, Indiana racing history
Jul 25, 2014, 1:40 PM EDT
On Friday’s edition of NASCAR America, Leigh Diffey will again be joined in-studio by 2006 Indianapolis 500 winner and 2014 Nationwide Series Iowa winner Sam Hornish Jr.
Jul 25, 2014, 1:30 PM EDT
P1 and P2 in both practice sessions, but not 100% where they want to be.
Jul 25, 2014, 1:20 PM EDT
Defending Brickyard 400 winner would push for mid-week races if he were in charge of creating the Sprint Cup schedule.
Jul 25, 2014, 1:15 PM EDT
INDIANAPOLIS – Matt Kenseth took the first step towards his first win of 2014 – and his first career win in the Brickyard 400 – recording the fastest speed in Friday’s sole Sprint Cup practice session at Indianapolis Motor Speedway.
Jul 25, 2014, 1:00 PM EDT
Brembo and Mercedes release a joint statement concerning the incident during qualifying for the German Grand Prix.
Jul 25, 2014, 12:11 PM EDT
Nationwide Series rookie continues to show strong pace ahead of Saturday’s Lilly Diabetes 250.
- Juan Pablo Montoya, Will Power go looking for fun, wind up with ‘Sex Tape’ 1
- Brickyard owes Juan Pablo Montoya one, but will it pay off Sunday? 1
- Everyone worried about a Kenseth win — except Matt himself 0
- Hungarian GP Paddock Notebook – Friday 0
- Matt Kenseth fastest in Friday’s Sprint Cup practice at Indy 0