Jul 4, 2013, 5:12 PM EDT
On the eve of the start of a massive three-year renovation, revitalization and 31 percent reduction in seating capacity of NASCAR’s biggest gem, Daytona International Speedway, comes a report that other tracks may also be in line for a cut in their capacity as well.
The Los Angeles Times reported that International Speedway Corp. – which owns 12 of the tracks the NASCAR Sprint Cup Series races on (accounting for 19 of the 36 races on the season schedule) – may also be looking at cutting seating at other tracks under its corporate umbrella.
“We just simply have too many seats in the inventory and it’s time to do something about that,” John R. Saunders, president of International Speedway Corp., reportedly said on a recent conference call with Wall Street analysts, The Times reported.
“At the end of the day, to get out of this quagmire, we’ve got to get our [seating] capacity down,” Saunders added.
It was less than a decade ago that NASCAR would routinely sell out many, if not most of its Sprint Cup races. But since the economic downturn in the U.S. began in 2007, NASCAR has seen a significant downturn in ticket sales and at-track attendance.
Rather than continue to have empty seats, particularly when they are readily seen around the country on Fox, ESPN/ABC and TNT TV broadcasts, ISC is reportedly mulling following a similar plan put in place at Daytona, according to The Times.
On Friday, ground will be broken on the first major facelift of Daytona since it opened in 1959. As part of that facelift, 31 percent of the current 146,000 seats will be permanently removed, leaving capacity around the 2.5-mile, high-banked oval at just over 101,000 seats.
In addition to replacing the remaining seats with wider and more comfortable seats, ISC also plans on adding suites and 11 common meeting areas (called “neighborhoods”) where fans can get together to watch the racing action while also socializing.
ISC owns tracks that host Sprint Cup events in Daytona, Talladega (Ala.), Fontana (Calif.), Joliet (Ill.), Richmond (Va.), Watkins Glen (N.Y.), Homestead (Fla.), Kansas City (Kan.), Darlington (S.C.), Martinsville (Va.), Avondale (Ariz.) and Brooklyn (Mich.).
NASCAR and ISC both expanded at a significant rate from 1996 to 2006, but with the drop in the economy, the sport and its facilities have suffered. The situation is the same for Speedway Motorsports Inc., which owns nine tracks where Cup races are contested upon, as well as the independently owned Indianapolis Motor Speedway and Dover International Speedway.
Which ISC tracks will ultimately lose seating capacity? Such a decision is “still in the exploratory process” and it would be “premature to speculate” ISC spokesman told The Times in an email.
Aug 29, 2015, 7:25 PM EDT
Power does it again in qualifying at Sonoma.
Aug 29, 2015, 7:13 PM EDT
Oriol Servia reflects on Justin Wilson.
Aug 29, 2015, 5:45 PM EDT
Power is only active driver in the field with a pole since 2008 at Sonoma.
Aug 29, 2015, 4:19 PM EDT
Marquez beats his own lap record for pole position at Silverstone.
Aug 29, 2015, 2:42 PM EDT
All-American top three as track record eclipsed, unofficially, at Sonoma.
Aug 29, 2015, 2:00 PM EDT
Trulli looks poised to stick with its own powertrain for despite only completing seven laps in pre-season.
Aug 29, 2015, 1:00 PM EDT
Second practice for the Verizon IndyCar Series’ GoPro Grand Prix of Sonoma is live from 10:30 a.m. PT, 1:30 p.m. ET, today on NBCSN.
Aug 29, 2015, 11:00 AM EDT
Bottas had been linked with a seat at Ferrari for 2016, until the team confirmed that it would be retaining Kimi Raikkonen.
Aug 29, 2015, 10:00 AM EDT
Lotus technical director Nick Chester reveals the cause of Maldonado’s DNF in the Belgian Grand Prix.
Aug 29, 2015, 9:03 AM EDT
Marc Lieb and Romain Dumas take Porsche to its fourth pole position of the season, edging out the sister no. 17 car.
Aug 29, 2015, 4:38 AM EDT
Marc Lieb storms to the top of the timesheets in the no. 18 Porsche, heading up a 1-2 finish in FP3.
Aug 28, 2015, 10:38 PM EDT
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Aug 28, 2015, 9:11 PM EDT
A long day on Friday ends with Will Power on top of the timesheets.
Aug 28, 2015, 8:11 PM EDT
Quick series of interviews and tributes flow in for Justin Wilson on site at Sonoma.
Aug 28, 2015, 7:16 PM EDT
The 10th place driver in NHRA Top Fuel standings gets released from his contract at DSR.
Aug 28, 2015, 6:40 PM EDT
Sage Karam speaks with reporters Friday at Sonoma Raceway.
Aug 28, 2015, 5:00 PM EDT
Marquez and Lorenzo continue their fight at the front of the MotoGP field in practice at Silverstone on Friday.
Aug 28, 2015, 4:09 PM EDT
IndyCar concludes its season at Sonoma this weekend.
Aug 28, 2015, 3:30 PM EDT
Prost and Buemi retained by the defending teams’ champion for season two.
Aug 28, 2015, 2:30 PM EDT
Porsche will debut a new aero kit at this weekend’s 6 Hours of Nürburgring in Germany.
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