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‘Turbo’ takes over the Today Show on Tuesday (VIDEO)

Jul 9, 2013, 10:30 AM EDT

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The all-out media blitz for DreamWorks Animation’s upcoming animated film “Turbo,” which premieres July 17, was kicked into high gear on Tuesday at NBC’s “Today.”

After three-time Indianapolis 500 champion Dario Franchitti stopped by the show on Monday, the “#Turbo500TODAY” race was launched in the plaza outside the studios.

Three of Franchitti’s rivals, defending IZOD IndyCar Series champion Ryan Hunter-Reay, current Indianapolis 500 champion Tony Kanaan and three-time 500 champion Helio Castroneves were interested onlookers as NBC Sports Network IndyCar and Formula One lead announcer Leigh Diffey called the race.

Those participating included “Turbo” star Ryan Reynolds, who voices the main character, along with “Today’s” anchors, Matt Lauer, Savannah Guthrie, Natalie Morales and Willie Geist. They all participated in a “Skee-ball” competition to move their snails up the side of a building.

You can see the race above, and the one-on-one interview with Reynolds from “Today” below.

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