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Time for mid-week races? Jeff Gordon thinks so

Jul 12, 2013, 10:54 PM EDT

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With the NBA and NHL having completed its seasons and the NFL still about a month away from the start of its preseason schedule, there would seem to be an opportunity for NASCAR, IndyCar, or any other form of racing to gain new fans with the concept of mid-week races.

Count Jeff Gordon among the ones that like the idea. The four-time Sprint Cup champion spent his early career in the USAC ranks, where mid-week races are common. It also bears noting that NASCAR’s lower-level Camping World Truck Series is slated to run two Wednesday night events this season.

But in comments made to the Associated Press earlier this week, Gordon believes that NASCAR isn’t ready to consider the idea for its top-tier Cup category because of…well, one thing or another, apparently.

“It seems like every time I talk to NASCAR about doing a weekly race or one midweek, they say, ‘Oh well, if you do it on this day, you won’t get as many people coming to the track, so the track suffers,’ and ‘If you do it on this day, then maybe the track does well but then the people at home won’t watch it because of this,'” he said. “So it always seems to be some kind of obstacle.”

It must be said that Gordon isn’t advocating for the idea of mid-week racing to be a regular occurrence, but rather something that can perhaps surround a big event or a holiday to make it worthwhile – like the 4th of July for example.

There’s a reason why the Coke Zero 400 at Daytona International Speedway was once called the Firecracker 400. From 1959 to 1987, NASCAR’s mid-summer return to Daytona always ran on July 4, regardless of the day of the week.

But from 1988 onward, the race was moved to the first Saturday of July, closest to Independence Day. Since then, Daytona’s 400-miler has only ran twice on July 4 (1992, 2009).

“I am not saying we need to do it every week, but if we could find the right week in the schedule and mix it up, make it special, and make it make sense for the fans at home as well as the ones that could attend, then I think it would be awesome,” Gordon said.

“I think July 4th might make sense because everybody is off on that day and looking for something to do. Of course, we are not off, but I think that is why it could work.”

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