Jul 22, 2013, 5:00 PM EDT
Dreamworks Animation’s new film “Turbo” made the podium in its first weekend after released, with $21.5 million grossed according to Yahoo! Movies. It ranked third behind “Despicable Me 2” at just more than $25 million, and “The Conjuring,” the weekend box office winner with more than $41.5 million grossed.
Forbes called “Turbo’s” weekend “slightly face-saving” despite recording it as Dreamworks Animation’s lowest grossing opening weekend since “Flushed Away” in 2006 ($18 million). Projections could still see “Turbo” as high as $300 million, particularly because of the merchandising potential and appeal of the titular character.
As we wrote last week, “Turbo’s” success at the box office will not be dictated by the racing community, who are already passionate and engaged about the Indianapolis 500 and the IZOD IndyCar Series. It will be a commercial success based on how many families see it outside of the racing-specific niche audience, and could be converted into fans from how the movie portrays the series on the whole.
The next IndyCar race at Mid-Ohio will see the Sunoco/ “Turbo” car in action once again, back for the fourth of four races scheduled for Indianapolis 500 champion Tony Kanaan’s No. 11 KV Racing Technology – SH Chevrolet.
Video from NASCAR America
- NASCAR schedule reveals some potential 2015 IndyCar schedule hints; Texas IndyCar returns 1
- Kevin Harvick riled at Tony Stewart portrayal in Kevin Ward Jr. tragedy 68
- Like a good stew, 2015 Sprint Cup schedule and new Chase format need time to simmer for best taste 0
- NASCAR AMERICA: How did the 2015 schedule come together? (VIDEO) 0
- NASCAR announces 2015 Sprint Cup, Nationwide, and Truck Series schedules (VIDEO) 4
- FIA won’t punish Nico Rosberg after Belgian GP incident with Lewis Hamilton 9
- Will Power once again in position for IndyCar title – but this time feels different 1