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NASCAR returning to NBC Sports starting in 2015

Jul 23, 2013, 3:03 PM EDT

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NASCAR and NBC Sports Group announced a 10-year agreement that will bring America’s most popular form of motorsport back to the NBC networks starting in 2015. The new pact will give NBCUniversal exclusive rights to the final 20 NASCAR Sprint Cup events, the final 19 NASCAR Nationwide Series events, select NASCAR regional and touring series events, and other live content through the 2024 season.

Seven of NBC Sports Group’s 20 Sprint Cup races will be shown annually on NBC, while the other 13 races will be shown on the NBC Sports Network. As for the Group’s 19 Nationwide races, four of them will be on NBC and 15 will go to NBCSN. Additionally, NBC Sports Group has also obtained the rights to practice and qualifying sessions for NBC’s national series events during its portion of the NASCAR calendar.

“NBC Sports Group brings so much to the table for NASCAR in terms of its overall presentation of live sports and a track record of being an exceptional partner,” NASCAR Chairman and CEO Brian France said. “[NBC Sports Group chairman] Mark Lazarus and his team shared a vision for presenting NASCAR that was appealing to us from the start and we look forward to innovating and growing together to deliver the best possible product to the fans. We couldn’t be more thrilled with this partnership.”

The agreement also gives NBC Sports Group “TV-everywhere” live streaming rights for its Sprint Cup and Nationwide events, and Spanish-language broadcast rights on Telemundo and Mun2 for national series events and the Mexico-based NASCAR Toyota Series.

The full press release can be seen below.

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DAYTONA BEACH, Fla. and NEW YORK (July 23, 2013) – NASCAR and NBC Sports Group announced today they have reached a comprehensive agreement that grants NBCUniversal exclusive rights to the final 20 NASCAR Sprint Cup Series races, final 19 NASCAR Nationwide Series events, select NASCAR Regional & Touring Series events and other live content beginning in 2015. Financial terms of the agreement, which runs through the 2024 season, were not disclosed.

With this partnership, NBC’s 20 Sprint Cup race schedule includes becoming the exclusive home to the Chase for the NASCAR Sprint Cup, NASCAR’s final 10 races of the season, including its season-ending championship event which will return to network television in 2015 for the first time since 2009. Of NBC Sports Group’s 20 NASCAR Sprint Cup Series events, seven will be carried on NBC annually, with 13 airing on NBC Sports Network (NBCSN). Four of NBC Sports Group’s 19 NASCAR Nationwide Series races will air on NBC, with 15 airing on NBCSN.

“NBC is known for being an exceptional partner and delivering outstanding production quality and presentation of live sports, as well as its broad portfolio of broadcast and digital properties so we are thrilled with the commitment they have made to NASCAR and its future,” said NASCAR Chairman and Chief Executive Officer, Brian France. “We know this partnership will yield great value to our entire industry, provide a premium experience to our most important stakeholders, the fans, and help us achieve a number of strategic growth objectives. Our new partnership with NBC and the recent extension by FOX validate the strength of our fan base and the many bold steps we have taken the last several years to provide fans with better, more accessible racing.”

In addition to rights to NASCAR Sprint Cup and NASCAR Nationwide Series races, NBC has also obtained exclusive rights to practice and qualifying sessions for NBC’s national series events during their portion of the season, as well as rights to broadcast the NASCAR K&N Series, NASCAR Whelen Modified Tour, NASCAR Toyota (Mexico) Series, the NASCAR Hall of Fame induction ceremony and NASCAR’s season-ending banquets. Further, NBC has been granted Spanish-language rights, certain video-on-demand rights and exclusive TV Everywhere rights for its NASCAR Sprint Cup Series and NASCAR Nationwide Series events.

“Acquiring the rights and bringing NASCAR back to NBC comes at an important point in time for NBC Sports Network, NBC, and all of our distributors and affiliates,” said NBC Sports Group Chairman, Mark Lazarus. “We look forward to working with Brian and his management team, who have brought a renewed focus to NASCAR’s intersection of sports and technology.”

“We are excited about the cross-promotional opportunities NBC provides, especially in the timeframes right before NBC’s NASCAR schedule and during the Chase,” said NASCAR VP of Broadcasting and Productions, Steve Herbst. “We’re confident NBC will utilize its powerful Championship Season lineup, including the NHL Playoffs, Premier League, the French Open, the Kentucky Derby and other events, to build interest and excitement for NASCAR. Those opportunities, combined with the opportunity to lead into the number one show on television – NBC’s Sunday Night Football – for select Chase races, were both very attractive prospects when considering this partnership.”

Summary of key NBC Sports Group Exclusive Rights – 2015-2024:

  • Final 20 NASCAR Sprint Cup Series races (7 on NBC, 13 on NBCSN
  • Final 19 NASCAR Nationwide Series races (4 on NBC, 15 on NBCSN)
  • NASCAR K&N Series and NASCAR Whelen Modified Tour events
  • NASCAR Toyota (Mexico) Series events
  • NASCAR Hall of Fame induction ceremony and season-ending banquets
  • ‘TV Everywhere’ live-streaming rights for NASCAR Sprint Cup Series and NASCAR Nationwide Series
  • Spanish-language broadcast rights on Telemundo and Mun2 for national series events and NASCAR Toyota (Mexico) Series
  1. bmcgrath2 - Jul 23, 2013 at 4:04 PM

    Ugh, I hope NBC starts fresh with the TV production aspect. I really enjoy, and will dearly miss ESPN’s coverage and voice’s in the booth. The best thing about this deal is that TNT Summer Series is no more, but I swear, if NBC uses the TNT crew like they did in the early 2000’s, I will not watch NBC coverage if Adam Alexander/Bill Weber, Wally D, and Kyle Petty are a part of their team.

    NBC please do all you can to get Marty Reid and Dale Jarrett/Rusty Wallace over from ESPN!

    • astrozac - Jul 23, 2013 at 5:07 PM

      ^They are ten times better than Waltrip and the Fox crew. I’d rather it was them getting the boot..

    • brsinai - Jul 23, 2013 at 9:09 PM

      I’m with you, especially when it comes to Kyle Petty. I do not watch races where he is announcing already. He is the absolute worst NASCAR announcer of the bunch.

  2. Myron Mesecke - Jul 23, 2013 at 6:34 PM

    NASCAR is dying a slow death. Good job to whoever at NBC talked the suits into wasting the money on getting it.

    Same car. Boring. Fewer makes competing. Boring.

    Give me the NASCAR of the mid 80s when you could tell what the cars were.

    Actually I want to see auto racing announced like horse racing. They don’t give the jockeys name they give the horses name.

    Let’s do that. “And it’s the 11 Chevy in the lead, followed by the 66 Ford,…”

  3. pitpenguinsrulez - Jul 23, 2013 at 9:48 PM

    Over the past 3-4 seasons I’ve grown to like Fox when from 2001-2009 I hated Fox dearly. TNT is awful…there wide open coverage of Daytona has been very painful to watch…MRN & PRN became my friend over the last 6 races. As for ESPN…it’s basically sucked! The ESPN of the 1990s will always be the best at calling races. Too bad Ned and Bob are retired and the great Benny Parsons is gone:(

    I hope they go with Bill Weber or Allen Bestwick for play by play and someone other than horrid Kyle Petty for color commentary

  4. ingramfamilyfast - Jul 24, 2013 at 12:56 AM

    Just as I was getting to like NBCSN as “The home of open wheel racing”. I was enjoying the NASCAR free zone. It couldn’t last.

    • bmcgrath2 - Jul 24, 2013 at 2:10 AM

      Jeez, after reading this site pretty regularly before the deal was cut today, its evident people on here don’t care for NASCAR. I for one particularly enjoy all forms of motorsport, and I hope NBC’s perceived preference to open wheel racing doesn’t hold up NASCAR’s attempt to bring popularity back.

      • lesovuls - Jul 30, 2013 at 12:45 AM

        NAPCAR had ESPN/Always Bad Coverage by the gnads, Indycar couldn’t get the time of day when ESPN/ABC had the races. Always cutting to show LPGA or underwater ping pong. We missed the beginning of races and the end of races, and not to mention ‘The Fountain of Misinformation” and “Captain excitemant” aka Marty Reid and Scott Goodyear. the only way they showed 5 races is they wanted the 500. NBC has been doing awesome job with Indycar and F1. I hope NAPCAR doesn’t influence NBC to get rid of Indycar and F1 qualifying shows for their NAPCAR Now, NAPCAR race Hub, 6 hours of NAPCAR pre race shows.

  5. planegazer - Jul 24, 2013 at 11:53 AM

    I just hope this does not transform NBCSN into NascarTV the way it happened with SpeedTV. What a waste of a channel, considering they had the rights to F-1, GranAm, MotoGP, SuperBikes, Le Mans, etc etc…

  6. bjtmeyer - Jul 24, 2013 at 1:44 PM

    NBC probably would have done better getting the NBA back on their network. Even showing MLB games would be better than NASCAR.

  7. kitnamania13 - Jul 24, 2013 at 1:49 PM

    This news is most unwelcome. Speedvision used to be a fantastic channel, but once they added NASCAR, their coverage of everything else suffered. The tin tops swallowed up everything else and it became a mercy killing of sorts when Fox announced they were killing the channel. I really hope NBCSN doesn’t turn into White Trash Central, because so far in 2013, the channel has really started to hit its stride.

    • bmcgrath2 - Jul 24, 2013 at 9:19 PM

      So all NASCAR fans are White Trash?

      I live in a suburban Minneapolis single-family home, have a steady professional job, wear a shirt and tie everyday, etc. And oh by the way, I love NASCAR.

      Guess I fit your profile of White Trash

      • kitnamania13 - Jul 28, 2013 at 4:21 PM

        Please don’t put words in my keyboard. I didn’t say all NASCAR fans are white trash. I go to one or two NASCAR races every year myself. But seriously, compare Speed today with SpeedVision 10 or 15 years ago. Which of those two would you honestly prefer for NBCSN to take after?

  8. shackdelrio - Jul 24, 2013 at 1:51 PM

    RIP to NASCAR being covered on ESPN. It is going to go the way of the NHL and PGA.

  9. jezza819 - Jul 29, 2013 at 12:16 AM

    I think this is very bad news for open wheel racing fans because you can bet that NASCAR related programming will push aside just about everything else. You can probably kiss Indy Car goodbye.

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