Jul 26, 2013, 7:52 PM EST
We may have been calling this weekend’s Sprint Cup race at Indianapolis Motor Speedway by its original handle of the Brickyard 400, but indeed, that’s not the official name of this year’s running.
The race will go down as the “Crown Royal presents the Samuel Deeds 400 at the Brickyard Powered by BigMachineRecords.com.” I’ll leave it up to you on whether or not that somewhat cumbersome title will have you buying Canadian whiskey or country music albums.
But there’s one part of the name that’s fully exempt from any sort of snark, and that’s the part involving Deeds, 35, of Erlanger, Kentucky – a former Marine gunnery sergeant who won Crown Royal’s “Your Hero’s Name Here” competition after his wife, April, nominated him for the honor.
Deeds, a longtime NASCAR fan who medically retired from the Corps in 2011, has proven his valor in and out of uniform. In 2005, while serving in Iraq, he found an improvised explosive device (IED) as he was setting up a vehicle checkpoint. With the lives of fellow Marines on the line, he exposed himself to the device in order to save them. He has had many surgeries as a result of the blast but received multiple military accolades for his courage, including a Purple Heart.
Then in 2008, while on a family vacation, Deeds risked his life again to help save three people that got caught in a rip tide off the coast of North Carolina. According to Deeds himself, the harrowing episode came just five weeks after he had gone under the knife for abdominal surgery.
This weekend at Indy, Deeds will enjoy a VIP race experience with many perks: Meet-and-greets with the drivers, participation in Sunday’s post-race trophy ceremony, and kissing the famous Yard of Bricks with the winning team.
“Never in my wildest dreams did I think this would happen,” Deeds said earlier this week to USA Today. “To give an everyday person the naming rights to one of the biggest races that NASCAR has at one of the most, it not the most, historic track in the world, is amazing.”
This is the second year that Crown Royal has held the “Your Hero’s Name Here” competition in conjunction with the Brickyard 400. Last year’s Cup race at Indy honored Alabama firefighter Curtiss Shaver.
As for who Deeds would like to see triumph on Sunday, he told USA Today that while he likes Kevin Harvick’s “passion for the sport” and Kurt Busch for his extensive work with the military, he thinks his favorite driver on Sunday “will be whoever wins the race.”
Here’s hoping he has a fantastic weekend at the world’s greatest racecourse.
Nov 23, 2014, 6:10 PM EST
The world of motorsports — particularly NASCAR and NHRA — is mourning arguably the best public relations person it has ever seen, Denny Darnell, who passed away Saturday.
Nov 23, 2014, 6:00 PM EST
The Charlotte and Texas brawls from this year’s Chase are still resonating weeks after they occurred.
Nov 23, 2014, 5:17 PM EST
Marcos Ambrose is wasting little time in his return to racing V8 Supercars in his native Australia.
Nov 23, 2014, 4:30 PM EST
A wild concept collaboration for Gran Turismo 6 between the Bowtie and famous race car builder Chaparral.
Petty’s 1988 Daytona wreck sold as prelude to upcoming auction of NASCAR Hall of Famer Cotton Owens estate
Nov 23, 2014, 3:53 PM EST
The remains of Richard Petty’s crashed 1988 Pontiac Grand Prix from the 1988 Daytona 500 sold Saturday, a prelude of an even larger auction of late NASCAR Hall of Famer Cotton Owens’ estate on Dec. 6.
Nov 23, 2014, 2:30 PM EST
This weekend is the first without a NASCAR race since mid-July.
Nov 23, 2014, 2:00 PM EST
For the last time in 2014, we round up all of the action in the paddock as Lewis Hamilton became Formula 1 world champion for the second time.
Nov 23, 2014, 1:30 PM EST
It’s not enough to beat McLaren in the constructors’, but a great result nevertheless for Hulkenberg and Perez in Abu Dhabi.
Nov 23, 2014, 1:15 PM EST
Lotus laughs rather than cries after a fitting end to its challenging 2014 season.
Nov 23, 2014, 12:45 PM EST
Quite a drive from Daniel Ricciardo, primarily aided by start on primes.
Nov 23, 2014, 12:15 PM EST
After winning four world titles with Red Bull, Vettel is bound for Ferrari in 2015.
Nov 23, 2014, 11:45 AM EST
On a great day for British motorsport, Prince Harry and British Prime Minister David Cameron send their congratulations to Hamilton.
Nov 23, 2014, 11:30 AM EST
Alonso is set to join McLaren in 2015 after five years with Ferrari.
Nov 23, 2014, 11:15 AM EST
An engine failure cost Rosberg the chance to emulate his father and become F1 world champion.
Nov 23, 2014, 10:56 AM EST
Second and third for Massa and Bottas caps an incredible 2014 season for Williams.
Nov 23, 2014, 10:13 AM EST
British driver wins his second F1 championship in Abu Dhabi as title rival Nico Rosberg fails to finish in the points.
Nov 23, 2014, 9:45 AM EST
An engine failure for Nico Rosberg leaves Hamilton free to win the race under the lights in Abu Dhabi and clinch his second world title.
Nov 23, 2014, 8:30 AM EST
F1′s feeder series comes to a close in Abu Dhabi on Sunday.
Nov 23, 2014, 7:45 AM EST
The third tier single seater series comes to a close in Abu Dhabi, with Alex Lynn winning the championship.
- Abu Dhabi GP Paddock Notebook – Sunday 0
- Hamilton calls second title victory “the greatest day of my life” 3
- Hamilton clinches second F1 world title by winning Abu Dhabi GP 8
- The Final Showdown: Hamilton and Rosberg prepare for one final battle in Abu Dhabi 0
- Vettel and Ricciardo to start Abu Dhabi GP from pit lane 0
- Abu Dhabi GP Paddock Notebook – Saturday 0
- Red Bull drivers excluded from qualifying in Abu Dhabi 2