Jul 26, 2013, 7:52 PM EDT
We may have been calling this weekend’s Sprint Cup race at Indianapolis Motor Speedway by its original handle of the Brickyard 400, but indeed, that’s not the official name of this year’s running.
The race will go down as the “Crown Royal presents the Samuel Deeds 400 at the Brickyard Powered by BigMachineRecords.com.” I’ll leave it up to you on whether or not that somewhat cumbersome title will have you buying Canadian whiskey or country music albums.
But there’s one part of the name that’s fully exempt from any sort of snark, and that’s the part involving Deeds, 35, of Erlanger, Kentucky – a former Marine gunnery sergeant who won Crown Royal’s “Your Hero’s Name Here” competition after his wife, April, nominated him for the honor.
Deeds, a longtime NASCAR fan who medically retired from the Corps in 2011, has proven his valor in and out of uniform. In 2005, while serving in Iraq, he found an improvised explosive device (IED) as he was setting up a vehicle checkpoint. With the lives of fellow Marines on the line, he exposed himself to the device in order to save them. He has had many surgeries as a result of the blast but received multiple military accolades for his courage, including a Purple Heart.
Then in 2008, while on a family vacation, Deeds risked his life again to help save three people that got caught in a rip tide off the coast of North Carolina. According to Deeds himself, the harrowing episode came just five weeks after he had gone under the knife for abdominal surgery.
This weekend at Indy, Deeds will enjoy a VIP race experience with many perks: Meet-and-greets with the drivers, participation in Sunday’s post-race trophy ceremony, and kissing the famous Yard of Bricks with the winning team.
“Never in my wildest dreams did I think this would happen,” Deeds said earlier this week to USA Today. “To give an everyday person the naming rights to one of the biggest races that NASCAR has at one of the most, it not the most, historic track in the world, is amazing.”
This is the second year that Crown Royal has held the “Your Hero’s Name Here” competition in conjunction with the Brickyard 400. Last year’s Cup race at Indy honored Alabama firefighter Curtiss Shaver.
As for who Deeds would like to see triumph on Sunday, he told USA Today that while he likes Kevin Harvick’s “passion for the sport” and Kurt Busch for his extensive work with the military, he thinks his favorite driver on Sunday “will be whoever wins the race.”
Here’s hoping he has a fantastic weekend at the world’s greatest racecourse.
Oct 21, 2014, 8:00 PM EDT
As NASCAR AMERICA’s Kyle Petty explains, the new Chase format has created something that NASCAR hasn’t seen before.
Oct 21, 2014, 7:00 PM EDT
A ninth Martinsville win on Sunday would put Gordon into the Championship Race at Homestead. Check out his interview with NASCAR AMERICA’s Jason Weigandt about his success at M’Ville and more.
Oct 21, 2014, 5:44 PM EDT
Logano admits he should’ve given Patrick more space on the race track two weekends ago.
Oct 21, 2014, 4:40 PM EDT
Extended interviews with Kevin Harvick, Jeff Gordon, Brad Keselowski, and Carl Edwards also coming up on today’s episode of NASCAR AMERICA.
Oct 21, 2014, 3:40 PM EDT
A source tells Reuters that the legal action is not expected to impact the racing activities of the team, which is owned by a separate entity.
Oct 21, 2014, 2:30 PM EDT
Denny Hamlin, Ryan Newman, Matt Kenseth, and Carl Edwards can launch themselves into the Championship at Homestead with a win this weekend.
Oct 21, 2014, 2:00 PM EDT
Kyle Fowler joins the Sprint Cup grid at Martinsville.
Oct 21, 2014, 1:12 PM EDT
NASCAR says damage sustained during Sunday’s GEICO 500 was the cause of his car being too low in post-race inspection.
Oct 21, 2014, 12:55 PM EDT
The Indy Lights grid is beginning to take shape for 2015.
Oct 21, 2014, 12:22 PM EDT
Total’s CEO dies in plane crash; this could have motorsports impact.
Oct 21, 2014, 12:00 PM EDT
Porsche provides five young drivers shot to learn and further integrate themselves with the brand.
Oct 21, 2014, 11:00 AM EDT
A blind 16-year-old gets to live his dream and have a brief chance behind the wheel.
Oct 21, 2014, 10:00 AM EDT
Kurt Busch, Susie Wolff join Race of Champions lineup.
Oct 21, 2014, 9:00 AM EDT
Andretti Sports Marketing explains some of the tricks to the trade in promoting new race events, with Miami and NOLA set for 2015.
Oct 21, 2014, 8:00 AM EDT
LA Galaxy’s Chandler Hoffman first up in “What’Cha Got” presented by Continental Tire show to drive a Lamborghini.
Oct 20, 2014, 9:30 PM EDT
Six different teams are represented among the eight remaining Chasers, and NASCAR’s post-season is starting to resemble another familiar tournament. NASCAR AMERICA’s Kyle Petty and Jeff Burton discuss.
Oct 20, 2014, 8:32 PM EDT
Newman, one of the “Eliminator 8,” may be penalized tomorrow by NASCAR after his car was found to be too low following Sunday’s race at Talladega. Nate Ryan has more on the situation.
Oct 20, 2014, 7:15 PM EDT
Notes and numbers to keep in mind as the 8 remaining Chasers prepare to begin the Eliminator Round.
Oct 20, 2014, 6:15 PM EDT
Recapping Talladega on NASCAR AMERICA.
Oct 20, 2014, 6:01 PM EDT
A great post-season for Busch was erased by a mid-race crash on Sunday at Talladega, but crew chief Dave Rogers says there’s no point in blaming the rules of the new Chase.
Video from NASCAR America
- NASCAR AMERICA: Jeff Gordon’s “Drive For Five” continues at Martinsville (VIDEO) 0
- NASCAR won’t penalize Ryan Newman, No. 31 team for Talladega infraction 0
- Total CEO dies in Moscow plane crash 1
- Insight: Planning Andretti’s Sports Marketing promotional efforts at Miami and NOLA 0
- Remembering racing legend Raymond Beadle: ‘Once upon a time, I was the best at what I did’ 2
- Weekend wrap: Brad Keselowski rises up to Talladega challenge 0
- The irony of a winless driver winning a title in the new Chase still exists 3