Jul 26, 2013, 7:52 PM EDT
We may have been calling this weekend’s Sprint Cup race at Indianapolis Motor Speedway by its original handle of the Brickyard 400, but indeed, that’s not the official name of this year’s running.
The race will go down as the “Crown Royal presents the Samuel Deeds 400 at the Brickyard Powered by BigMachineRecords.com.” I’ll leave it up to you on whether or not that somewhat cumbersome title will have you buying Canadian whiskey or country music albums.
But there’s one part of the name that’s fully exempt from any sort of snark, and that’s the part involving Deeds, 35, of Erlanger, Kentucky – a former Marine gunnery sergeant who won Crown Royal’s “Your Hero’s Name Here” competition after his wife, April, nominated him for the honor.
Deeds, a longtime NASCAR fan who medically retired from the Corps in 2011, has proven his valor in and out of uniform. In 2005, while serving in Iraq, he found an improvised explosive device (IED) as he was setting up a vehicle checkpoint. With the lives of fellow Marines on the line, he exposed himself to the device in order to save them. He has had many surgeries as a result of the blast but received multiple military accolades for his courage, including a Purple Heart.
Then in 2008, while on a family vacation, Deeds risked his life again to help save three people that got caught in a rip tide off the coast of North Carolina. According to Deeds himself, the harrowing episode came just five weeks after he had gone under the knife for abdominal surgery.
This weekend at Indy, Deeds will enjoy a VIP race experience with many perks: Meet-and-greets with the drivers, participation in Sunday’s post-race trophy ceremony, and kissing the famous Yard of Bricks with the winning team.
“Never in my wildest dreams did I think this would happen,” Deeds said earlier this week to USA Today. “To give an everyday person the naming rights to one of the biggest races that NASCAR has at one of the most, it not the most, historic track in the world, is amazing.”
This is the second year that Crown Royal has held the “Your Hero’s Name Here” competition in conjunction with the Brickyard 400. Last year’s Cup race at Indy honored Alabama firefighter Curtiss Shaver.
As for who Deeds would like to see triumph on Sunday, he told USA Today that while he likes Kevin Harvick’s “passion for the sport” and Kurt Busch for his extensive work with the military, he thinks his favorite driver on Sunday “will be whoever wins the race.”
Here’s hoping he has a fantastic weekend at the world’s greatest racecourse.
Sep 16, 2014, 10:00 PM EDT
Lajoie will run his first Cup race at New Hampshire, while Justin Boston will drive for Joe Gibbs Racing at Kentucky and Dover in the Nationwide Series.
Sep 16, 2014, 9:00 PM EDT
Will experience or hunger help him capture his 2nd Sprint Cup title? The NASCAR AMERICA gang debates the topic.
Sep 16, 2014, 8:00 PM EDT
NBC Sports legal analyst Jack Furlong breaks down what could happen now that a grand jury will decide whether Stewart will face charges for his involvement in the accident that killed sprint car racer Kevin Ward Jr.
Sep 16, 2014, 7:00 PM EDT
The nine-turn Port of Los Angeles circuit will feature the longest joker of the 2014 GRC season.
Sep 16, 2014, 6:00 PM EDT
Teams now know what radio messages can and cannot be made heading into this weekend’s Singapore Grand Prix.
Sep 16, 2014, 4:45 PM EDT
Also coming up today: What’s more important in winning a Sprint Cup title: Experience or Drive?; rookie phenom Kyle Larson on dealing with the hype; NASCAR pioneer Wendell Scott to be honored next month.
Sep 16, 2014, 4:00 PM EDT
The Russian driver will continue his rehab work in Indy after sustaining multiple injuries in a practice crash on Aug. 29 at Auto Club Speedway.
Sep 16, 2014, 3:00 PM EDT
The three-time NASCAR champion responds that he intends to “continue to provide my full cooperation.”
Sep 16, 2014, 2:45 PM EDT
OAK Racing to return to FIA WEC for three of last four races.
Sep 16, 2014, 2:30 PM EDT
Sprint Cup driver David Ragan and Camping World Truck Series driver Darrell Wallace Jr. will sport special paint schemes honoring Scott during the Martinsville Chase weekend in October.
Sep 16, 2014, 2:00 PM EDT
Videos from the Pirelli World Challenge championship celebration highlight 25 years, and the 25th year (2014) of the championship.
Sep 16, 2014, 1:30 PM EDT
All the notes and numbers to keep in mind as NASCAR enters the second race of the Chase’s Challenger Round.
Sep 16, 2014, 1:00 PM EDT
Reports from Australia peg the season-opening race having posted an A$60 million loss in 2014.
Sep 16, 2014, 12:25 PM EDT
CFH Racing reveals logo and will reveal a part of its 2015 Verizon IndyCar Series program on Wednesday.
Sep 16, 2014, 12:00 PM EDT
Corvette Racing and Corvette DP teams look for Austin win encore this weekend.
Sep 16, 2014, 11:15 AM EDT
Expect the 100 kg fuel limit to enter the equation this weekend, says Renault’s head of track operations.
Sep 16, 2014, 10:28 AM EDT
Sergio Perez looks to go 4-4 in Singapore scores.
Sep 16, 2014, 9:52 AM EDT
Michael Waltrip and partner Emma Slater look to avoid being eliminated after first dance effort on DWTS.
Sep 15, 2014, 10:54 PM EDT
Tony Stewart is expected to learn later this week if he will not face charges or may be indicted in last month’s Kevin Ward Jr. tragedy. A noted attorney with extensive experience in death and catastrophic injury cases explained to MST the legal process in Stewart’s case.
Sep 15, 2014, 9:36 PM EDT
In his first-ever race in the Chase for the Sprint Cup, Aric Almirola suffered a blown engine at Chicagoland Speedway for the first time in his three-year career.
Video from NASCAR America
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