Jul 26, 2013, 7:52 PM EDT
We may have been calling this weekend’s Sprint Cup race at Indianapolis Motor Speedway by its original handle of the Brickyard 400, but indeed, that’s not the official name of this year’s running.
The race will go down as the “Crown Royal presents the Samuel Deeds 400 at the Brickyard Powered by BigMachineRecords.com.” I’ll leave it up to you on whether or not that somewhat cumbersome title will have you buying Canadian whiskey or country music albums.
But there’s one part of the name that’s fully exempt from any sort of snark, and that’s the part involving Deeds, 35, of Erlanger, Kentucky – a former Marine gunnery sergeant who won Crown Royal’s “Your Hero’s Name Here” competition after his wife, April, nominated him for the honor.
Deeds, a longtime NASCAR fan who medically retired from the Corps in 2011, has proven his valor in and out of uniform. In 2005, while serving in Iraq, he found an improvised explosive device (IED) as he was setting up a vehicle checkpoint. With the lives of fellow Marines on the line, he exposed himself to the device in order to save them. He has had many surgeries as a result of the blast but received multiple military accolades for his courage, including a Purple Heart.
Then in 2008, while on a family vacation, Deeds risked his life again to help save three people that got caught in a rip tide off the coast of North Carolina. According to Deeds himself, the harrowing episode came just five weeks after he had gone under the knife for abdominal surgery.
This weekend at Indy, Deeds will enjoy a VIP race experience with many perks: Meet-and-greets with the drivers, participation in Sunday’s post-race trophy ceremony, and kissing the famous Yard of Bricks with the winning team.
“Never in my wildest dreams did I think this would happen,” Deeds said earlier this week to USA Today. “To give an everyday person the naming rights to one of the biggest races that NASCAR has at one of the most, it not the most, historic track in the world, is amazing.”
This is the second year that Crown Royal has held the “Your Hero’s Name Here” competition in conjunction with the Brickyard 400. Last year’s Cup race at Indy honored Alabama firefighter Curtiss Shaver.
As for who Deeds would like to see triumph on Sunday, he told USA Today that while he likes Kevin Harvick’s “passion for the sport” and Kurt Busch for his extensive work with the military, he thinks his favorite driver on Sunday “will be whoever wins the race.”
Here’s hoping he has a fantastic weekend at the world’s greatest racecourse.
Jul 28, 2015, 11:23 AM EDT
Zanardi still wants to race the Indy 500, if possible.
Jul 28, 2015, 11:04 AM EDT
Singapore Grand Prix circuit to adjust Turns 11 to 13.
Jul 28, 2015, 10:15 AM EDT
Sherwin-Williams joins the Hulman Motorsports family as Official Paint and Finishing Partner.
Jul 28, 2015, 9:55 AM EDT
We check in with NBCSN IndyCar analyst Townsend Bell for latest “Ten with Townsend” insights, post the Iowa race and heading into Mid-Ohio.
Jul 27, 2015, 4:51 PM EDT
Good news, Ricciardo made the podium. Bad news, his trophy didn’t survive it.
Jul 27, 2015, 4:09 PM EDT
Jakes kept his visor down after all on a pit stop in Iowa.
Jul 27, 2015, 3:13 PM EDT
A quick look back at Chaves’ short track debut.
Jul 27, 2015, 2:00 PM EDT
Karam needs a clean, consistent weekend at Mid-Ohio.
Jul 27, 2015, 12:00 PM EDT
Rahal and Force compete against each other in a series of fun challenges at Sonoma.
Jul 27, 2015, 11:00 AM EDT
If another Dixon Mid-Ohio win happens, it will save his championship chances.
After blowing his chance to cut the gap to Hamilton, Rosberg must now avoid the mistakes of last summer
Jul 27, 2015, 10:00 AM EDT
Luke Smith considers the fall-out of a dramatic Hungarian Grand Prix that saw both Mercedes drivers miss an opportunity to seize control of the drivers’ championship.
Jul 27, 2015, 9:00 AM EDT
Manor makes it through a difficult weekend by getting both of its cars to the finish in Hungary.
Jul 27, 2015, 8:00 AM EDT
Vettel storms to his 41st career victory in Hungary as both Mercedes drivers hit trouble.
Jul 26, 2015, 11:09 PM EDT
Steve Torrence (Top Fuel), Jack Beckman (Funny Car), Larry Morgan (Pro Stock) and Eddie Krawiec (Pro Stock Motorcycle) won in Sunday’s NHRA Mopar Mile-High Nationals.
Jul 26, 2015, 6:05 PM EDT
Sandell finally gets on the board in Round 6 of the Red Bull GRC season.
Jul 26, 2015, 5:00 PM EDT
The F1 grid comes together ahead of the Hungarian Grand Prix to pay its respects to Jules Bianchi.
Jul 26, 2015, 4:00 PM EDT
The Red Bull Global Rallycross doubleheader in Detroit concludes with today’s Round 6.
Jul 26, 2015, 3:40 PM EDT
Ferrari caps off an emotional weekend with victory at the Hungaroring as Mercedes came unstuck.
Jul 26, 2015, 3:30 PM EDT
Verstappen claims his first top five finish in F1 in Hungary, capping off an impressive first half-season in the sport.
- Report: Alex Zanardi keen to make Indianapolis 500 debut 0
- Ten with Townsend: Milwaukee and Iowa debrief 0
- For Dixon, it’s likely Mid-Ohio or bust in terms of 2015 IndyCar title hopes 0
- Race Recap: Vettel draws level with Senna on all-time win list with victory in Hungary 3
- NHRA Mile-High Nationals winners: Torrence, Beckman, Morgan, Krawiec 2
- F1 grid unites to pay tribute to Jules Bianchi (VIDEO) 1
- F1 Paddock Pass: Hungarian GP post-race (VIDEO) 1