Jul 26, 2013, 7:52 PM EDT
We may have been calling this weekend’s Sprint Cup race at Indianapolis Motor Speedway by its original handle of the Brickyard 400, but indeed, that’s not the official name of this year’s running.
The race will go down as the “Crown Royal presents the Samuel Deeds 400 at the Brickyard Powered by BigMachineRecords.com.” I’ll leave it up to you on whether or not that somewhat cumbersome title will have you buying Canadian whiskey or country music albums.
But there’s one part of the name that’s fully exempt from any sort of snark, and that’s the part involving Deeds, 35, of Erlanger, Kentucky – a former Marine gunnery sergeant who won Crown Royal’s “Your Hero’s Name Here” competition after his wife, April, nominated him for the honor.
Deeds, a longtime NASCAR fan who medically retired from the Corps in 2011, has proven his valor in and out of uniform. In 2005, while serving in Iraq, he found an improvised explosive device (IED) as he was setting up a vehicle checkpoint. With the lives of fellow Marines on the line, he exposed himself to the device in order to save them. He has had many surgeries as a result of the blast but received multiple military accolades for his courage, including a Purple Heart.
Then in 2008, while on a family vacation, Deeds risked his life again to help save three people that got caught in a rip tide off the coast of North Carolina. According to Deeds himself, the harrowing episode came just five weeks after he had gone under the knife for abdominal surgery.
This weekend at Indy, Deeds will enjoy a VIP race experience with many perks: Meet-and-greets with the drivers, participation in Sunday’s post-race trophy ceremony, and kissing the famous Yard of Bricks with the winning team.
“Never in my wildest dreams did I think this would happen,” Deeds said earlier this week to USA Today. “To give an everyday person the naming rights to one of the biggest races that NASCAR has at one of the most, it not the most, historic track in the world, is amazing.”
This is the second year that Crown Royal has held the “Your Hero’s Name Here” competition in conjunction with the Brickyard 400. Last year’s Cup race at Indy honored Alabama firefighter Curtiss Shaver.
As for who Deeds would like to see triumph on Sunday, he told USA Today that while he likes Kevin Harvick’s “passion for the sport” and Kurt Busch for his extensive work with the military, he thinks his favorite driver on Sunday “will be whoever wins the race.”
Here’s hoping he has a fantastic weekend at the world’s greatest racecourse.
Mar 29, 2015, 5:57 PM EDT
Juan Pablo Montoya emerges up front after beating teammate Will Power on pit stops, and then holds off a final challenge.
Mar 29, 2015, 5:14 PM EDT
Will Power led a caution filled Grand Prix of St. Petersburg after 55 laps.
Mar 29, 2015, 2:23 PM EDT
Ed Jones wins again in St. Petersburg, to complete an Indy Lights weekend sweep.
Mar 29, 2015, 2:00 PM EDT
IndyCar is racing today, at long last. Here’s what to watch for.
Mar 29, 2015, 1:00 PM EDT
F1 will continue to visit the Sepang International Circuit until 2018 after a deal was signed on Sunday.
Mar 29, 2015, 12:52 PM EDT
Graham Rahal breaks up the Penske juggernaut and leads IndyCar warmup at St. Petersburg.
Mar 29, 2015, 11:00 AM EDT
All three drivers sanctioned by the stewards for misdemeanors in today’s race.
Mar 29, 2015, 10:00 AM EDT
Red Bull endures a miserable day in Malaysia, scoring just three points in total.
Mar 29, 2015, 9:00 AM EDT
Simply finishing the race must go down as an incredible achievement for Manor.
Mar 29, 2015, 8:00 AM EDT
Did a mistake in Q1 on Saturday cost Lewis Hamilton a chance to win the Malaysian Grand Prix?
Mar 29, 2015, 7:15 AM EDT
Breaking the record by over two years, Max Verstappen cemented his place in the F1 history books in Malaysia on Sunday.
Mar 29, 2015, 6:30 AM EDT
Ferrari team principal oversees his first victory since taking the helm at Maranello.
Mar 29, 2015, 5:56 AM EDT
German driver didn’t expect his challenge to Ferrari in Australia to be taken up so quickly.
Mar 29, 2015, 5:36 AM EDT
British driver humble in defeat after losing out to Vettel and Ferrari in Malaysia.
Mar 29, 2015, 5:19 AM EDT
German driver claims a superb win in Malaysia in just his second race for Ferrari.
Mar 29, 2015, 4:46 AM EDT
Ferrari claims its first win since the 2013 Spanish Grand Prix as Vettel perfects his strategy to win at Sepang.
Mar 29, 2015, 2:34 AM EDT
Fuel system problem sidelines the Briton on Sunday for Manor.
Mar 29, 2015, 2:15 AM EDT
Join us on NBCSN and Live Extra for all of the action from Malaysia as Lewis Hamilton goes in search of another race win.
Mar 29, 2015, 2:00 AM EDT
Lewis Hamilton will lead the grid away at Sepang on Sunday.
- Montoya ekes out win in St. Petersburg season opener 0
- Emotional Vettel revels in first victory for Ferrari 4
- Vettel claims shock win for Ferrari in Malaysia as Mercedes pays for strategy mistake 7
- NHRA: C. Force, Todd, McGaha and Arana Jr. qualify No. 1 for 4-Wide Nationals eliminations 0
- Teaser clip: F1 on NBC’s “Off the Grid” hits Mexico (VIDEO) 1
- Power on pole in Penske top-four sweep of St. Petersburg qualifying 1
- One spectator killed, others injured, at VLN Endurance event in Germany 4