Jul 26, 2013, 7:52 PM EDT
We may have been calling this weekend’s Sprint Cup race at Indianapolis Motor Speedway by its original handle of the Brickyard 400, but indeed, that’s not the official name of this year’s running.
The race will go down as the “Crown Royal presents the Samuel Deeds 400 at the Brickyard Powered by BigMachineRecords.com.” I’ll leave it up to you on whether or not that somewhat cumbersome title will have you buying Canadian whiskey or country music albums.
But there’s one part of the name that’s fully exempt from any sort of snark, and that’s the part involving Deeds, 35, of Erlanger, Kentucky – a former Marine gunnery sergeant who won Crown Royal’s “Your Hero’s Name Here” competition after his wife, April, nominated him for the honor.
Deeds, a longtime NASCAR fan who medically retired from the Corps in 2011, has proven his valor in and out of uniform. In 2005, while serving in Iraq, he found an improvised explosive device (IED) as he was setting up a vehicle checkpoint. With the lives of fellow Marines on the line, he exposed himself to the device in order to save them. He has had many surgeries as a result of the blast but received multiple military accolades for his courage, including a Purple Heart.
Then in 2008, while on a family vacation, Deeds risked his life again to help save three people that got caught in a rip tide off the coast of North Carolina. According to Deeds himself, the harrowing episode came just five weeks after he had gone under the knife for abdominal surgery.
This weekend at Indy, Deeds will enjoy a VIP race experience with many perks: Meet-and-greets with the drivers, participation in Sunday’s post-race trophy ceremony, and kissing the famous Yard of Bricks with the winning team.
“Never in my wildest dreams did I think this would happen,” Deeds said earlier this week to USA Today. “To give an everyday person the naming rights to one of the biggest races that NASCAR has at one of the most, it not the most, historic track in the world, is amazing.”
This is the second year that Crown Royal has held the “Your Hero’s Name Here” competition in conjunction with the Brickyard 400. Last year’s Cup race at Indy honored Alabama firefighter Curtiss Shaver.
As for who Deeds would like to see triumph on Sunday, he told USA Today that while he likes Kevin Harvick’s “passion for the sport” and Kurt Busch for his extensive work with the military, he thinks his favorite driver on Sunday “will be whoever wins the race.”
Here’s hoping he has a fantastic weekend at the world’s greatest racecourse.
Sep 1, 2014, 8:00 PM EDT
Kahne to NBCSN contributor Nate Ryan: “We need to build off of this…As a team, we need to be stronger together.”
Sep 1, 2014, 7:30 PM EDT
NASCAR AMERICA’S Kyle Petty and Parker Kligerman believe that the three-time Sprint Cup champion handled himself well throughout a difficult weekend.
Sep 1, 2014, 7:00 PM EDT
Organizers of the Russian Grand Prix appear to be getting behind their countryman as F1’s first visit to Sochi draws closer.
Sep 1, 2014, 6:35 PM EDT
Richie Crampton, Alexis DeJoria, Shane Gray and Eddie Krawiec captured U.S. Nationals wins on Monday.
Sep 1, 2014, 4:45 PM EDT
Coming up today: Highlights from Kasey Kahne’s clutch Atlanta win; assessing Tony Stewart’s comeback; the Chase outlook with one regular season race left; more problems in pits for Kevin Harvick.
Sep 1, 2014, 4:15 PM EDT
Writer’s Note: The following is a recap of this weekend’s TORC: The Off-Road Championship season finale at Crandon, Wisconsin. NBCSN will air the races this Saturday, Sept. 6, at 3:30 p.m. ET. If you don’t want to know who won until then, we suggest you find another post to read here on MotorSportsTalk…
Sep 1, 2014, 3:11 PM EDT
For Clint Bowyer and Kyle Larson, winning on Saturday night will be all that matters if they want a spot in the Chase.
Sep 1, 2014, 2:00 PM EDT
Ed Carpenter Racing and Sarah Fisher Hartman Racing end as the top single-car teams in 2014, before merging in 2015.
Sep 1, 2014, 1:38 PM EDT
Kasey Kahne saves his season in Atlanta, while Will Power changes his career in Fontana.
Sep 1, 2014, 12:00 PM EDT
Carlos Munoz takes home the top rookie honors after a successful first full season in the Verizon IndyCar Series.
Sep 1, 2014, 11:15 AM EDT
Honda’s motorsport chief provides an update on the company’s F1 engine progress.
Sep 1, 2014, 10:27 AM EDT
IndyCar championship banquet goes off quickly, smoothly with a good bit of humor.
Sep 1, 2014, 1:25 AM EDT
The result beats her previous high water mark of seventh this past May at Kansas.
Sep 1, 2014, 1:10 AM EDT
HAMPTON, Ga. — It was a rough night for a number of drivers in Sunday’s Oral-B USA 500 NASCAR Sprint Cup race at Atlanta, including Kevin Harvick, Clint Bowyer and Marcos Ambrose.
Sep 1, 2014, 12:43 AM EDT
Matt Kenseth enters the post-season with a second place result, while Clint Bowyer finds himself outside the Chase Grid going into next Saturday’s regular season finale.
Sep 1, 2014, 12:14 AM EDT
HAMPTON, Ga. – Kasey Kahne’s 17th career Sprint Cup win couldn’t have been any larger.
Aug 31, 2014, 10:07 PM EDT
HAMPTON, Ga. – It was not the comeback that Tony Stewart had hoped for.
Aug 31, 2014, 9:45 PM EDT
Tony Stewart’s return to competition tonight at Atlanta Motor Speedway has encountered some trouble after a restart run-in with “Rowdy.”
Schumacher (TF), Hagan (FC), Line (PS), Krawiec (PSM) ones to beat in Monday’s NHRA U.S. Nationals finals
Aug 31, 2014, 9:08 PM EDT
Following Sunday’s final round of qualifying, Tony Schumacher (Top Fuel), Matt Hagan (Funny Car), Jason Line (Pro Stock) and Eddie Krawiec (Pro Stock Motorcycle) will lead their respective classes as No. 1 qualifiers for Monday’s final eliminations of the 60th annual Chevrolet Performance U.S. Nationals.
Aug 31, 2014, 7:28 PM EDT
HAMPTON, Ga. — There was no question which driver received the most applause and cheers during driver introductions prior to the start of Sunday night’s Oral-B USA 500 at Atlanta Motor Speedway.
Video from NASCAR America
- NASCAR AMERICA: Assessing Tony Stewart’s return at Atlanta (VIDEO) 0
- Feelin’ free: Frustrations end for Chase-bound Kahne, IndyCar champ Power 1
- Honda preps for first simulations, expresses confidence it can match Mercedes 4
- Kenseth clinches Chase berth; Bowyer falls out of Grid with one race to go 1
- Kasey Kahne rallies in last 2 laps to win at Atlanta, makes Chase 1
- Tony Stewart’s comeback hopes end with rough 41st-place finish at Atlanta 2
- Tony Stewart the obvious fan favorite during pre-race introductions at Atlanta 3