Jul 26, 2013, 7:52 PM EDT
We may have been calling this weekend’s Sprint Cup race at Indianapolis Motor Speedway by its original handle of the Brickyard 400, but indeed, that’s not the official name of this year’s running.
The race will go down as the “Crown Royal presents the Samuel Deeds 400 at the Brickyard Powered by BigMachineRecords.com.” I’ll leave it up to you on whether or not that somewhat cumbersome title will have you buying Canadian whiskey or country music albums.
But there’s one part of the name that’s fully exempt from any sort of snark, and that’s the part involving Deeds, 35, of Erlanger, Kentucky – a former Marine gunnery sergeant who won Crown Royal’s “Your Hero’s Name Here” competition after his wife, April, nominated him for the honor.
Deeds, a longtime NASCAR fan who medically retired from the Corps in 2011, has proven his valor in and out of uniform. In 2005, while serving in Iraq, he found an improvised explosive device (IED) as he was setting up a vehicle checkpoint. With the lives of fellow Marines on the line, he exposed himself to the device in order to save them. He has had many surgeries as a result of the blast but received multiple military accolades for his courage, including a Purple Heart.
Then in 2008, while on a family vacation, Deeds risked his life again to help save three people that got caught in a rip tide off the coast of North Carolina. According to Deeds himself, the harrowing episode came just five weeks after he had gone under the knife for abdominal surgery.
This weekend at Indy, Deeds will enjoy a VIP race experience with many perks: Meet-and-greets with the drivers, participation in Sunday’s post-race trophy ceremony, and kissing the famous Yard of Bricks with the winning team.
“Never in my wildest dreams did I think this would happen,” Deeds said earlier this week to USA Today. “To give an everyday person the naming rights to one of the biggest races that NASCAR has at one of the most, it not the most, historic track in the world, is amazing.”
This is the second year that Crown Royal has held the “Your Hero’s Name Here” competition in conjunction with the Brickyard 400. Last year’s Cup race at Indy honored Alabama firefighter Curtiss Shaver.
As for who Deeds would like to see triumph on Sunday, he told USA Today that while he likes Kevin Harvick’s “passion for the sport” and Kurt Busch for his extensive work with the military, he thinks his favorite driver on Sunday “will be whoever wins the race.”
Here’s hoping he has a fantastic weekend at the world’s greatest racecourse.
Jul 30, 2014, 11:00 AM EDT
Perhaps you haven’t noticed the uptick in form of Ryan Briscoe and the NTT Data Chip Ganassi Racing team over the last couple months. Here’s a recap…
Jul 30, 2014, 10:00 AM EDT
Seven races on tap for Indy Lights (2), Pro Mazda (2) and USF2000 (3) in critical Mid-Ohio weekend.
Jul 30, 2014, 9:00 AM EDT
Insights and observations from NBCSN’s Townsend Bell after the pair of Toronto races, heading into Mid-Ohio.
Jul 29, 2014, 7:30 PM EDT
The impact of the Jeff Gordon Era; a family affair at Indy for the Dillons; thoughts on the Homestead tire test in August.
Jul 29, 2014, 6:34 PM EDT
Carl Edwards, Jack Roush and crew chief Bob Osborne were severely penalized for a missing oil tank container lid after Edwards’ win at Las Vegas six years ago.
Jul 29, 2014, 5:41 PM EDT
No. 11 crew chief Darian Grubb suspended for six races, fined $125,000; No. 11 car chief Wesley Sherrill suspended for six races; Denny Hamlin loses 75 championship points, but still in position to make the Chase.
Jul 29, 2014, 5:30 PM EDT
A look back at Ganassi’s half-decade of dominance at the old-school road course in the Ohio countryside.
Jul 29, 2014, 4:45 PM EDT
Coming up today: The Top 5 wins of Jeff Gordon’s career; “Scan All 43″ for the Brickyard 400; reaction to Ty Dillon’s Nationwide win at Indianapolis.
Jul 29, 2014, 3:30 PM EDT
Richard Petty and David Pearson were joined on Sunday by Jeff Gordon as the only Sprint Cup drivers to win at least 90 races at NASCAR’s top level.
Jul 29, 2014, 3:00 PM EDT
Between a few days in Texas and auctioning off her race worn Indianapolis 500 helmet, it’s been a busy couple of weeks for Pippa Mann and the Susan G. Komen organization.
Jul 29, 2014, 2:31 PM EDT
Chase-eligible teams will have to send a driver not qualified for the post-season to an Aug. 26 tire test at Homestead-Miami Speedway.
Jul 29, 2014, 2:00 PM EDT
IndyCar heads to Mid-Ohio this week. Here’s how telemetry readings from the track looked 20 years ago.
Jul 29, 2014, 1:30 PM EDT
After a group of laid-off employees from Caterham announced their intent to pursue legal action against the team’s new owners, Caterham has said they’ll push for a lawsuit against the ex-employees over “gross misrepresentation of the facts.”
Jul 29, 2014, 1:00 PM EDT
MotorSportsTalk catches up with Milwaukee IndyFest general manager Kevin Healy of Andretti Sports Marketing for a primer on the level of IndyFest promotion you’ll see at the Wisconsin State Fair, which starts Thursday.
Jul 29, 2014, 12:30 PM EDT
It’s been a character-building season for the defending World Champions, but things are looking up for Red Bull going into the summer break.
Jul 29, 2014, 12:00 PM EDT
Two charity cars and three comeback efforts highlight the Pirelli World Challenge weekend at Mid-Ohio.
Jul 29, 2014, 11:00 AM EDT
English rookie Jack Hawksworth has impressed more often than not during his first IndyCar season, and could bag his first win before the year’s out.
Jul 29, 2014, 10:05 AM EDT
Reports Tuesday indicate Bernie Ecclestone could attempt to pay his way out of his corruption case.
Jul 29, 2014, 9:49 AM EDT
Bernie Ecclestone speaks out against standing starts, and wants them gone for 2015 before they even get the chance to debut.
Jul 29, 2014, 9:00 AM EDT
Roush Fenway Racing faces a period of uncertainty with its younger lineup for 2015, alongside Greg Biffle.
- Ten with Townsend: Toronto debrief 0
- Denny Hamlin’s team hit with big penalties after Brickyard infraction 4
- High 5: Chip Ganassi Racing’s win streak at Mid-Ohio (VIDEO) 0
- Chase-eligible teams – but not drivers – allowed at Homestead tire test 4
- Q&A: Kevin Healy on Milwaukee IndyFest activation heading into Wisconsin State Fair 2