Jul 26, 2013, 7:52 PM EDT
We may have been calling this weekend’s Sprint Cup race at Indianapolis Motor Speedway by its original handle of the Brickyard 400, but indeed, that’s not the official name of this year’s running.
The race will go down as the “Crown Royal presents the Samuel Deeds 400 at the Brickyard Powered by BigMachineRecords.com.” I’ll leave it up to you on whether or not that somewhat cumbersome title will have you buying Canadian whiskey or country music albums.
But there’s one part of the name that’s fully exempt from any sort of snark, and that’s the part involving Deeds, 35, of Erlanger, Kentucky – a former Marine gunnery sergeant who won Crown Royal’s “Your Hero’s Name Here” competition after his wife, April, nominated him for the honor.
Deeds, a longtime NASCAR fan who medically retired from the Corps in 2011, has proven his valor in and out of uniform. In 2005, while serving in Iraq, he found an improvised explosive device (IED) as he was setting up a vehicle checkpoint. With the lives of fellow Marines on the line, he exposed himself to the device in order to save them. He has had many surgeries as a result of the blast but received multiple military accolades for his courage, including a Purple Heart.
Then in 2008, while on a family vacation, Deeds risked his life again to help save three people that got caught in a rip tide off the coast of North Carolina. According to Deeds himself, the harrowing episode came just five weeks after he had gone under the knife for abdominal surgery.
This weekend at Indy, Deeds will enjoy a VIP race experience with many perks: Meet-and-greets with the drivers, participation in Sunday’s post-race trophy ceremony, and kissing the famous Yard of Bricks with the winning team.
“Never in my wildest dreams did I think this would happen,” Deeds said earlier this week to USA Today. “To give an everyday person the naming rights to one of the biggest races that NASCAR has at one of the most, it not the most, historic track in the world, is amazing.”
This is the second year that Crown Royal has held the “Your Hero’s Name Here” competition in conjunction with the Brickyard 400. Last year’s Cup race at Indy honored Alabama firefighter Curtiss Shaver.
As for who Deeds would like to see triumph on Sunday, he told USA Today that while he likes Kevin Harvick’s “passion for the sport” and Kurt Busch for his extensive work with the military, he thinks his favorite driver on Sunday “will be whoever wins the race.”
Here’s hoping he has a fantastic weekend at the world’s greatest racecourse.
Oct 31, 2014, 6:10 PM EDT
Austin Dillon was the fastest driver in Friday’s final Nationwide Series practice at Texas Motor Speedway. The defending NNS champ who is now in his rookie season in Sprint Cup, Dillon is making his first NNS start this season in Saturday’s race.
Oct 31, 2014, 6:00 PM EDT
Gauging the pulse of the fans on site at Austin.
Oct 31, 2014, 5:45 PM EDT
The Outlaw attempts the “Candy Corn Challenge” – fitting 100 pieces inside his mouth.
Oct 31, 2014, 5:30 PM EDT
Is there more to Fernando’s future than just McLaren?
Oct 31, 2014, 5:00 PM EDT
Administrators still hoping to get the team racing in Abu Dhabi, but will aim for the grid in 2015 if this is not possible.
Oct 31, 2014, 4:45 PM EDT
Reddick captures his second Truck pole in the last three races.
Oct 31, 2014, 4:32 PM EDT
British driver finishes just 0.003 seconds ahead of Rosberg in FP2, equating to just 6.7 inches around the Circuit of The Americas in Austin, Texas.
Oct 31, 2014, 4:00 PM EDT
The six-time Sprint Cup champion is driving the No. 48 Lowe’s “Red Vest” Chevrolet this weekend.
Oct 31, 2014, 3:45 PM EDT
Finnish driver has endured a difficult return to Maranello in 2014 after five years away.
Oct 31, 2014, 3:00 PM EDT
Chase competitors Kevin Harvick and points leader Jeff Gordon crack the Top 5 speeds.
Oct 31, 2014, 2:45 PM EDT
Can Lewis Hamilton double up in the second practice session in Austin? Join us from 3p ET to find out.
Oct 31, 2014, 2:15 PM EDT
Kenseth says the only way he’d feel a little better about it is if Harvick manages to make the Championship Race.
Oct 31, 2014, 2:03 PM EDT
FIA confirms that the German driver has taken a sixth complete power unit, and will have to start the race from the pit lane at COTA.
Oct 31, 2014, 1:15 PM EDT
Ford drivers take the top three spots in opening Nationwide practice.
Oct 31, 2014, 1:00 PM EDT
Despite exceeding everyone’s expectations in 2014, Valtteri Bottas feels that the team can continue its upward trend next season.
Oct 31, 2014, 12:31 PM EDT
Two-time US GP winner makes the best possible start to his race weekend by topping FP1 in Austin.
Oct 31, 2014, 12:14 PM EDT
Logano’s currently in position to advance to the final battle at Homestead, but he says he’ll stay aggressive this weekend at Texas.
Oct 31, 2014, 12:00 PM EDT
Red Bull takes you behind-the-scenes in the lead-up to this weekend’s United States Grand Prix in Austin, Texas.
Oct 31, 2014, 11:55 AM EDT
Various updates coming to portions of the grid this weekend, starting in FP1.
Oct 31, 2014, 11:21 AM EDT
Mario Andretti takes time out of a busy schedule for fan Q&A for Circuit of the Americas.
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