Jul 26, 2013, 7:52 PM EDT
We may have been calling this weekend’s Sprint Cup race at Indianapolis Motor Speedway by its original handle of the Brickyard 400, but indeed, that’s not the official name of this year’s running.
The race will go down as the “Crown Royal presents the Samuel Deeds 400 at the Brickyard Powered by BigMachineRecords.com.” I’ll leave it up to you on whether or not that somewhat cumbersome title will have you buying Canadian whiskey or country music albums.
But there’s one part of the name that’s fully exempt from any sort of snark, and that’s the part involving Deeds, 35, of Erlanger, Kentucky – a former Marine gunnery sergeant who won Crown Royal’s “Your Hero’s Name Here” competition after his wife, April, nominated him for the honor.
Deeds, a longtime NASCAR fan who medically retired from the Corps in 2011, has proven his valor in and out of uniform. In 2005, while serving in Iraq, he found an improvised explosive device (IED) as he was setting up a vehicle checkpoint. With the lives of fellow Marines on the line, he exposed himself to the device in order to save them. He has had many surgeries as a result of the blast but received multiple military accolades for his courage, including a Purple Heart.
Then in 2008, while on a family vacation, Deeds risked his life again to help save three people that got caught in a rip tide off the coast of North Carolina. According to Deeds himself, the harrowing episode came just five weeks after he had gone under the knife for abdominal surgery.
This weekend at Indy, Deeds will enjoy a VIP race experience with many perks: Meet-and-greets with the drivers, participation in Sunday’s post-race trophy ceremony, and kissing the famous Yard of Bricks with the winning team.
“Never in my wildest dreams did I think this would happen,” Deeds said earlier this week to USA Today. “To give an everyday person the naming rights to one of the biggest races that NASCAR has at one of the most, it not the most, historic track in the world, is amazing.”
This is the second year that Crown Royal has held the “Your Hero’s Name Here” competition in conjunction with the Brickyard 400. Last year’s Cup race at Indy honored Alabama firefighter Curtiss Shaver.
As for who Deeds would like to see triumph on Sunday, he told USA Today that while he likes Kevin Harvick’s “passion for the sport” and Kurt Busch for his extensive work with the military, he thinks his favorite driver on Sunday “will be whoever wins the race.”
Here’s hoping he has a fantastic weekend at the world’s greatest racecourse.
Apr 20, 2014, 6:00 PM EDT
Former Red Bull F1 driver finishes third, while Porsche’s GTE-Pro squads finish 1-2 in class.
Apr 20, 2014, 5:10 PM EDT
Trophies and big paychecks are no longer the only things a NASCAR Sprint Cup driver and team get when they win a race. Now they get a big breakfast, too. According to Statesville.com, the Boxcar Grille in Statesville, N.C., has begun serving breakfast to winning teams in the Charlotte area after they return from capturing a Cup race.
Apr 20, 2014, 4:30 PM EDT
Both of their Le Mans Prototypes fail to see the checkered flag at Silverstone due to accidents.
Apr 20, 2014, 4:10 PM EDT
While he probably can’t throw a football more than 20 or 30 yards, Chad Knaus is a diehard Carolina Panthers fan. And while football and stock car racing are polar opposites, they do have some similarities, particularly when it comes to team building, success, strategy and preparation for each game or race. Knaus, a six-time Sprint Cup champion crew chief for Jimmie Johnson, recently called Panthers’ head coach Ron Rivera to throw around and share ideas that might be beneficial to both men.
Apr 20, 2014, 2:49 PM EDT
Hermie Sadler will never be confused with former wrestling greats Hulk Hogan, The Rock, Stone Cold Steve Austin – not even Rik “Wooooo” Flair. But the NASCAR analyst for Fox Sports 1 has been a longtime fan of wrestling and will now become somewhat of a decision maker, too.
Apr 20, 2014, 1:58 PM EDT
Sebastien Buemi, Anthony Davidson, and Nicolas Lapierre take the No. 8 Toyota to the win in the Six Hours of Silverstone.
Apr 20, 2014, 1:07 PM EDT
More than 20 years after graduating, Dale Earnhardt Jr. is going back to school. Well, for at least one day. Earnhardt will take part in a two-hour session on May 8 with two student groups, wrapped around an all-school assembly at Seaman High School in Topeka, Kansas, according to a report in the Topeka Capital-Journal.
Apr 20, 2014, 12:00 PM EDT
We hope your Easter’s filled with family, friends…and maybe some jelly beans.
Apr 20, 2014, 9:45 AM EDT
Finn can only come home in eighth for Ferrari, some 50 seconds behind teammate Fernando Alonso.
Apr 20, 2014, 9:00 AM EDT
Largely unnoticed, these two youngsters were brilliant today in China.
Apr 20, 2014, 8:00 AM EDT
German driver saw no reason to follow team orders, but soon realised that there was no point in holding Ricciardo up.
Apr 20, 2014, 7:15 AM EDT
German driver downbeat after losing to Hamilton yet again, but in the grand scheme of things, it was a great result.
Apr 20, 2014, 6:30 AM EDT
Embarrassing error sees race end on lap 54, not lap 56; Kobayashi the only driver to lose a position.
Apr 20, 2014, 6:15 AM EDT
Ferrari ends torrid week with something to smile about as Alonso finishes third in China.
Apr 20, 2014, 5:47 AM EDT
German driver refuses to let Daniel Ricciardo past at first, but ultimately thinks better of it.
Apr 20, 2014, 5:30 AM EDT
British driver delighted with team effort, and pleased to see teammate Nico Rosberg reach the podium again.
Apr 20, 2014, 4:43 AM EDT
British driver goes wire-to-wire to claim his third straight win and number 25 of his F1 career.
Apr 20, 2014, 2:15 AM EDT
As the Mercedes turf war rumbles on, Red Bull and Ferrari will be waiting in the wings to pick up the pieces.
Apr 20, 2014, 2:00 AM EDT
Here’s how the drivers will line up for the 2014 Chinese Grand Prix today, live on NBCSN and Live Extra from 2:30am ET.
Apr 20, 2014, 1:30 AM EDT
He has come close before, but Hamilton finally can make it three wins in a row today in China.
- VIDEO: Vettel explains decision to not let Ricciardo past 4
- Chinese GP called two laps early after checkered flag mix-up 4
- VIDEO: Vettel ignores team orders, telling team “tough luck” 17
- Hamilton makes it three with lights to flag victory in China 1
- WATCH LIVE: Can anyone spring a Shanghai surprise? 0
- VIDEO: Vettel ignores team orders, telling team “tough luck” (17)
- American-based F1 franchise, Haas Formula, officially introduced (9)
- In re-released interview, Brad Keselowski recalls how Rick Hendrick left him heartbroken (8)
- Maldonado brushes off crash and spin in practice (7)
- Former FIA prez Max Mosley rubbishes F1′s ongoing noise saga (6)