Jul 26, 2013, 7:52 PM EDT
We may have been calling this weekend’s Sprint Cup race at Indianapolis Motor Speedway by its original handle of the Brickyard 400, but indeed, that’s not the official name of this year’s running.
The race will go down as the “Crown Royal presents the Samuel Deeds 400 at the Brickyard Powered by BigMachineRecords.com.” I’ll leave it up to you on whether or not that somewhat cumbersome title will have you buying Canadian whiskey or country music albums.
But there’s one part of the name that’s fully exempt from any sort of snark, and that’s the part involving Deeds, 35, of Erlanger, Kentucky – a former Marine gunnery sergeant who won Crown Royal’s “Your Hero’s Name Here” competition after his wife, April, nominated him for the honor.
Deeds, a longtime NASCAR fan who medically retired from the Corps in 2011, has proven his valor in and out of uniform. In 2005, while serving in Iraq, he found an improvised explosive device (IED) as he was setting up a vehicle checkpoint. With the lives of fellow Marines on the line, he exposed himself to the device in order to save them. He has had many surgeries as a result of the blast but received multiple military accolades for his courage, including a Purple Heart.
Then in 2008, while on a family vacation, Deeds risked his life again to help save three people that got caught in a rip tide off the coast of North Carolina. According to Deeds himself, the harrowing episode came just five weeks after he had gone under the knife for abdominal surgery.
This weekend at Indy, Deeds will enjoy a VIP race experience with many perks: Meet-and-greets with the drivers, participation in Sunday’s post-race trophy ceremony, and kissing the famous Yard of Bricks with the winning team.
“Never in my wildest dreams did I think this would happen,” Deeds said earlier this week to USA Today. “To give an everyday person the naming rights to one of the biggest races that NASCAR has at one of the most, it not the most, historic track in the world, is amazing.”
This is the second year that Crown Royal has held the “Your Hero’s Name Here” competition in conjunction with the Brickyard 400. Last year’s Cup race at Indy honored Alabama firefighter Curtiss Shaver.
As for who Deeds would like to see triumph on Sunday, he told USA Today that while he likes Kevin Harvick’s “passion for the sport” and Kurt Busch for his extensive work with the military, he thinks his favorite driver on Sunday “will be whoever wins the race.”
Here’s hoping he has a fantastic weekend at the world’s greatest racecourse.
Oct 23, 2014, 4:30 PM EDT
GTSport Racing returns with Jack Baldwin and Buz McCall.
Oct 23, 2014, 3:37 PM EDT
Martinsville preview on tap in Thursday’s NASCAR AMERICA.
Oct 23, 2014, 1:30 PM EDT
Marsh, Cameron on the move to Action Express.
Oct 23, 2014, 1:12 PM EDT
Fernandes claims he didn’t receive full payment for Caterham, the new owners claim they haven’t received their shares, Bernie Ecclestone says he is trying to remedy the situation – but all the while, workers are locked out of the factory, putting the team’s hopes of making Austin in doubt.
Oct 23, 2014, 12:00 PM EDT
Brendan Gaughan back for another year with RCR in XFINITY.
Oct 23, 2014, 11:00 AM EDT
Sergio Perez, Felipe Massa and Esteban Gutierrez signed up for COTA fan forum.
Oct 23, 2014, 9:56 AM EDT
Wurth renews for multiyear deal.
Oct 22, 2014, 11:35 PM EDT
Brad Keselowski is flattered people might compare him with the late Dale Earnhardt, but he’ll be the first to say he’s not the new Intimidator in NASCAR.
Oct 22, 2014, 8:18 PM EDT
Perhaps the greatest collection of original Indianapolis 500 pace cars will soon be on display at an upcoming car show in suburban Chicago.
Oct 22, 2014, 7:36 PM EDT
For most Canadians, their homebrewed beer choice is typically Labatts or Molson. But countryman and IndyCar driver James Hinchcliffe is starting to get some traction with his own beer brand, Hinchtown Hammer Down (HHD).
Oct 22, 2014, 6:43 PM EDT
On Wednesday’s edition of NASCAR America, Parker Kligerman took a spin around Martinsville Speedway in the NBC race simulator to show why the paper-clip shaped track can be extremely difficult.
Oct 22, 2014, 4:13 PM EDT
In a stunning move that could potentially threaten his bid for a record-extending 17th NHRA Funny Car championship, John Force announced Wednesday that veteran crew chief Jimmy Prock has resigned, effective immediately.
Oct 22, 2014, 2:37 PM EDT
Crew chiefs, road crews for Nos. 10 and 41 Stewart-Haas Racing cars will swap starting at Texas.
Oct 22, 2014, 2:20 PM EDT
More murky messaging from Leafield as Caterham’s future hangs in the balance.
Oct 22, 2014, 2:10 PM EDT
When you drive a car that produces nearly 10,000 horsepower and reaches speeds approaching 330 mph, a hurricane with wind speeds over 100 mph is nothing. That was the case Sunday for NHRA Funny Car driver Ron Capps.
Oct 22, 2014, 2:00 PM EDT
Ken Block, Matthew Wilson make WRC returns for this weekend’s Rally Spain.
Oct 22, 2014, 1:26 PM EDT
Sixteen-time NHRA Funny Car champion John Force is expected to make a major announcement concerning John Force Racing later Tuesday afternoon.
Oct 22, 2014, 1:15 PM EDT
Kurt Busch’s 2015 paint scheme adds more red.
Oct 22, 2014, 11:35 AM EDT
Lotus will have a new sponsor for Austin that’s beginning, but called Endless.
Oct 22, 2014, 11:06 AM EDT
Dale Earnhardt Jr. will be featured for UPMC campaign that seeks to change the conversation about concussions.
Video from NASCAR America
- WATCH LIVE: NASCAR AMERICA at 5 p.m. ET for Martinsville outlook 0
- Caterham could miss Austin as crisis deepens at Leafield 2
- NHRA stunner: Jimmy Prock out as John Force’s crew chief 9
- Kurt Busch and Danica Patrick will swap crews at Stewart-Haas (UPDATED) 14
- Statement from Caterham provides unclear future for team’s plans (UPDATED) 3
- Dale Earnhardt Jr. featured in new concussion awareness initiative (VIDEO) 0
- NASCAR AMERICA: Jeff Gordon’s “Drive For Five” continues at Martinsville (VIDEO) 0