Jul 26, 2013, 7:52 PM EDT
We may have been calling this weekend’s Sprint Cup race at Indianapolis Motor Speedway by its original handle of the Brickyard 400, but indeed, that’s not the official name of this year’s running.
The race will go down as the “Crown Royal presents the Samuel Deeds 400 at the Brickyard Powered by BigMachineRecords.com.” I’ll leave it up to you on whether or not that somewhat cumbersome title will have you buying Canadian whiskey or country music albums.
But there’s one part of the name that’s fully exempt from any sort of snark, and that’s the part involving Deeds, 35, of Erlanger, Kentucky – a former Marine gunnery sergeant who won Crown Royal’s “Your Hero’s Name Here” competition after his wife, April, nominated him for the honor.
Deeds, a longtime NASCAR fan who medically retired from the Corps in 2011, has proven his valor in and out of uniform. In 2005, while serving in Iraq, he found an improvised explosive device (IED) as he was setting up a vehicle checkpoint. With the lives of fellow Marines on the line, he exposed himself to the device in order to save them. He has had many surgeries as a result of the blast but received multiple military accolades for his courage, including a Purple Heart.
Then in 2008, while on a family vacation, Deeds risked his life again to help save three people that got caught in a rip tide off the coast of North Carolina. According to Deeds himself, the harrowing episode came just five weeks after he had gone under the knife for abdominal surgery.
This weekend at Indy, Deeds will enjoy a VIP race experience with many perks: Meet-and-greets with the drivers, participation in Sunday’s post-race trophy ceremony, and kissing the famous Yard of Bricks with the winning team.
“Never in my wildest dreams did I think this would happen,” Deeds said earlier this week to USA Today. “To give an everyday person the naming rights to one of the biggest races that NASCAR has at one of the most, it not the most, historic track in the world, is amazing.”
This is the second year that Crown Royal has held the “Your Hero’s Name Here” competition in conjunction with the Brickyard 400. Last year’s Cup race at Indy honored Alabama firefighter Curtiss Shaver.
As for who Deeds would like to see triumph on Sunday, he told USA Today that while he likes Kevin Harvick’s “passion for the sport” and Kurt Busch for his extensive work with the military, he thinks his favorite driver on Sunday “will be whoever wins the race.”
Here’s hoping he has a fantastic weekend at the world’s greatest racecourse.
Jul 23, 2014, 10:46 PM EDT
Darrell “Bubba” Wallace Jr. and Kyle Larson put on a spectacular battle in the final 40-lap segment of Wednesday’s second MudSummer Classic at Eldora Speedway, but it was Wallace holding on for the win.
Jul 23, 2014, 10:19 PM EDT
Darrell Wallace Jr. continues to lead after 110 laps (at the time of a second and final mandatory competition caution) in Wednesday night’s MudSummer Classic at Eldora Speedway.
Jul 23, 2014, 9:42 PM EDT
At the end of the first segment of Wednesday’s NASCAR Camping World Truck Series MudSummer Classic at Eldora Speedway, it’s Darrell Wallace Jr. in the lead.
Jul 23, 2014, 9:06 PM EDT
Thanks to a statistical quirk, Kurt Busch is ranked in the same place in the points standings in both the Sprint Cup Series and Verizon IndyCar Series.
Jul 23, 2014, 6:52 PM EDT
On Wednesday’s edition of NASCAR America, Aric Almirola and Sam Hornish Jr. discussed some of the biggest wins of their careers and talk about the importance of the Brickyard 400 on the NASCAR calendar.
Jul 23, 2014, 6:42 PM EDT
On Wednesday’s edition of NASCAR AMERICA, 2014 Coke Zero 400 winner Aric Almirola took a look at the Chase for the Sprint Cup grid and also evaluated Richard Petty Motorsports’ performance through the first 19 races of the 2014 season.
Jul 23, 2014, 6:37 PM EDT
On Wednesday’s edition of NASCAR AMERICA, Aric Almirola and Sam Hornish Jr. previewed Sunday’s 21st running of the Brickyard 400 at the legendary Indianapolis Motor Speedway.
Erik Jones takes first career Truck pole — and does it in first time racing on dirt — for MudSummer Classic at Eldora
Jul 23, 2014, 6:27 PM EDT
Before Wednesday, the only dirt Erik Jones ever raced on was back in the tiny rural town he grew up in, little Byron, Mich., population 561. On two feet, too. But that didn’t stop Jones from winning the pole for tonight’s MudSummer Classic NASCAR Camping World Truck Series race at Eldora Speedway.
Jul 23, 2014, 5:43 PM EDT
Indianapolis Colts WR Reggie Wayne, healthy, rides into training camp as a passenger in a two-seater IndyCar driven by Ed Carpenter.
Jul 23, 2014, 3:26 PM EDT
Hey there, NASCAR AMERICA is back! After a brief vacation just like the Sprint Cup drivers enjoyed during the last off-weekend of the 2014 season, we’re back in the studio and at the shops, ready to give you the latest news in the world of NASCAR.
Jul 23, 2014, 2:50 PM EDT
Erik Jones and Ryan Blaney recorded the top speeds in the two practice sessions for Wednesday night’s second annual MudSummer Classic NASCAR Camping World Truck Series event at Eldora Speedway.
Jul 23, 2014, 12:00 PM EDT
Video highlights from the Honda Indy 2 in Toronto on Sunday.
Jul 23, 2014, 11:00 AM EDT
Sage Karam fills in for Memo Rojas at IMS for the TUDOR Championship race this weekend.
Jul 23, 2014, 10:15 AM EDT
University student gets to interview Joey Logano at New Hampshire, and fortuitous timing before his day ended early due to contact with Morgan Shepherd.
Jul 23, 2014, 9:43 AM EDT
Eldora Truck race tonight seeks to be as good as the original.
Jul 22, 2014, 8:33 PM EDT
Time has not lessened the significance of winning at Indy for these three NASCAR standouts.
Jul 22, 2014, 7:13 PM EDT
The Outlaw returns to Indianapolis for the first time since his Indy 500-Coke 600 double back in May.
Jul 22, 2014, 5:54 PM EDT
The Team Penske pilot is putting up his six-bedroom Miami penthouse for a cool $14 million. Better start saving up…
Jul 22, 2014, 4:10 PM EDT
Seeking to catch up with their Ford stablemates at Team Penske, Roush Fenway Racing’s trio of Carl Edwards, Greg Biffle, and Ricky Stenhouse Jr. have been searching for speed in a two-day test session at Michigan International Speedway.
- Bubba Wallace dominates to win MudSummer Classic at Eldora (updated) 1
- Kurt Busch 25th in Sprint Cup points — IndyCar, too 1
- Report: Toto Wolff speaks out against F1′s double points finale 5
- IndyCar: Toronto weekend analysis, musings and observations 0
- NASCAR’s Brian France on RTA’s formation: “We didn’t think it was necessary” 13