Aug 27, 2013, 2:00 PM EST
Stewart-Haas Racing’s newest driver for 2013 entered the NASCAR world as its media darling, its most discussed and highly scrutinized driver, and one of its most marketable stars.
A year later, and Danica Patrick will be reduced to a near afterthought in the SHR stable in 2014.
It’s been a fascinating evolution because for the first time in her career, she’s not the story, and that’s purely down to the results she and the No. 10 GoDaddy Chevrolet team are or are not producing on the track.
Objectively speaking, she’s getting the right amount of attention now as the rest of her male counterparts who are consistently finishing races in the 25th to 30th place range on average – little at best.
That’s no knock on her. It was always going to be an uphill struggle in her first year and the results have been understandably difficult to procure in such a competitive field and with Patrick at a several-year disadvantage to her peers in this level of stock car racing. She has only five top-20 finishes in 24 starts this year, and six top-25 starts.
Patrick was brought into SHR as much as for her marketing ability as her driving ability, which is no secret to any casual or serious observer of the sport.
But for 2014, SHR has went out and acquired Kevin Harvick, a consistent champion-in-waiting who’s usually good for two or three wins a year and a Chase berth, and now, Kurt Busch, the 2004 champ who in his two years of “lower team purgatory” has outperformed his equipment and reminded everyone of his serious ability level.
Patrick’s name is rarely brought up on teleconferences, and there’s been a bunch of them in the last few weeks following Tony Stewart’s injuries. SHR competition director Greg Zipadelli and subsequent replacement drivers Max Papis, Austin Dillon and Mark Martin have been the focus, not Danica.
It seems that for the first time in her career, the Danica “brand” has not been able to overpower the Danica results. That will be even tougher next year; she’ll likely be able to improve in her second full year of Cup, but she’ll be measured against three of the best ever in her discipline. And that’s no easy task.
Mar 8, 2014, 3:47 PM EST
Jamie McMurray was the fastest driver in Saturday’s final practice for Sunday’s Kobalt 400 at Las Vegas Motor Speedway. McMurray’s best lap was his first of the final session, covering the progressively-banked 1.5-mile surface at 186.942 mph. A close second was Daytona 500 pole sitter Austin Dillon at 186.896 mph. Third through fifth were Clint…
Mar 8, 2014, 3:25 PM EST
The F1 supremo and the Russian president talk in Sochi, site of this fall’s Russian Grand Prix.
New online network prepares to launch, will feature lower-tier NASCAR series, sports cars, motorcycle racing
Mar 8, 2014, 3:00 PM EST
A new online-only network that will focus on some of NASCAR’s lower-tier series, as well as similar series in sports car and motorcycle racing, will make its debut this Wednesday, March 12.
Mar 8, 2014, 2:30 PM EST
The 2012 Sprint Cup champion writes about perhaps the most critical opportunity of his career.
Mar 8, 2014, 2:10 PM EST
Ty Dillon will pace the field in this afternoon’s 2014 Boyd Gaming 200 Nationwide Series race, having earned his first career NNS pole Saturday morning at Las Vegas Motor Speedway.
Mar 8, 2014, 1:30 PM EST
First his truck made it into the NASCAR Hall of Fame. Now, NASCAR Camping World Trucks Series driver Darrell “Bubba” Wallace hopes someday he’ll be reunited with the truck if he is fortunate enough to make the Hall of Fame as an inductee.
Mar 8, 2014, 1:30 PM EST
The cars mark the 25th anniversary of the partnership between the department store giant and the legendary race team.
Mar 8, 2014, 12:51 PM EST
Michael Waltrip Racing teammates Brian Vickers and Clint Bowyer were fastest in Saturday morning’s first of two Sprint Cup practice sessions for Sunday’s Kobalt 400 at Las Vegas Motor Speedway.
Mar 8, 2014, 12:27 PM EST
Jimmie Johnson has seen a big change in Dale Earnhardt Jr. this season, particularly in confidence.
Mar 8, 2014, 12:00 PM EST
The winds of change are blowing over Formula 1 in 2014 – but there’s far more to it than smaller engines and ugly noses.
Mar 8, 2014, 11:15 AM EST
American prospect secures a test in Abu Dhabi next week for F1′s feeder series.
Mar 8, 2014, 11:00 AM EST
No new teams for 2014, but plenty of driver changes, staff signings and engine supplier switches creates an interesting dynamic for the new F1 season.
Mar 8, 2014, 10:00 AM EST
Former F1 driver believes that losses of Raikkonen, Allison, Boullier and de Beer will hit Lotus hard.
Mar 8, 2014, 9:00 AM EST
Race at Port Imperial is still on the cards, whilst a return to Magny-Cours is expected in 2015.
Mar 8, 2014, 8:00 AM EST
Fan favorite returns to F1 in 2014 after a year away in the World Endurance Championship.
Mar 8, 2014, 7:15 AM EST
Hamilton and Rosberg look to end Red Bull’s dominance in 2014, and if testing is anything to go by, it could well be the year of the Silver Arrows.
Mar 8, 2014, 6:30 AM EST
Breaking Alberto Ascari’s sixty year record of nine straight wins could prove to be too big an ask for Vettel in Australia.
Mar 8, 2014, 2:33 AM EST
Friends and family of Dick Trickle are looking to build a memorial to honor the late stock car racing legend in his hometown of tiny Rudolph, Wis.
Mar 8, 2014, 2:05 AM EST
Could sibling rivalry one day extend to the Indianapolis 500? Kurt Busch will become the first NASCAR driver in a decade to run the proverbial “double” in May: the Indy 500 in the early afternoon and the most grueling race on the Sprint Cup schedule that evening, the Coca-Cola 600.
Mar 8, 2014, 1:45 AM EST
What is it about NASCAR drivers and hockey?
- Instead of significant improvement, 2014 starting off the way 2013 ended for Danica Patrick (10)
- Kurt Busch gives IndyCar chance to show they’ve learned lesson on promotion (10)
- Chrysler orders nearly 100 pristine Dodge Vipers destroyed (7)
- Alonso discovers an F1 take on Ellen’s Oscar “Selfie” (6)
- Disastrous day for Red Bull as Vettel manages just half a lap (5)