Sep 12, 2013, 3:15 PM EST
Earlier this month on its website, Forbes released a story that will be in its Sept. 23 issue on Danica Patrick’s impact on NASCAR so far in her first full-time season of Sprint Cup racing. As you’d expect from that particular magazine, there’s a lot written about Patrick – and NASCAR as a whole – from the business and marketing perspectives.
It’s a well-written story from the author, Kurt Badenhausen. But the headline could be something more than a few race fans will take issue with: “A Winning Danica Patrick Is NASCAR’s Biggest Hope To Restart Growth.”
With all due respect to Forbes, if Patrick is indeed NASCAR’s biggest hope to return to its not-too-distant salad days, they’re going to have to hope for a little while longer.
Restrictor-plate racing notwithstanding, Patrick is not a regular contender for victory. At most tracks, she’s still just trying to gain experience. In time, she could be something pretty good in Cup, but there’s still a ways to go before she gets to that point. Let’s see where she stands around mid-season next year.
So if Patrick’s not NASCAR biggest hope, then who is it?
Come on. Who else could it be?
A winning Dale Earnhardt Jr. remains NASCAR’s best opportunity to augment their diehard base with the casual and mainstream fan. Unfortunately for the series, its biggest star – while competitive enough to run in the Top 10 most weeks – hasn’t been doing a lot of winning lately, with just two victories in the last seven seasons.
But while Earnhardt has cooled off a bit after starting 2013 strong, he’s still in this year’s Chase for the Sprint Cup, which begins this weekend at Chicagoland Speedway. And he has the opportunity to make a statement when it truly counts.
That’s the beauty of the playoffs in all of sports. You may be having an iffy year by some standards (maybe even your own), but if you can still make the post-season, you have the chance to catch fire at the right time.
One minute, you’re an afterthought. The next, you’re a champion.
And should Dale Jr. become a champion this fall, NASCAR would indeed reap the benefits. While he has been unable to win regularly, he remains the most popular driver in the sport by a considerable margin.
And more importantly, if you walked out on the street and asked any Tom, Dick and Jane if they knew of any NASCAR drivers, he’s still likely to be one of, if not the first name to tumble out of their mouths.
Should Patrick improve by a noticeable margin in the next year or two, perhaps Forbes’ assertion will come true eventually. But at this point and time, Earnhardt is the one NASCAR executives should be crossing their fingers for to do well.
Mar 7, 2014, 9:12 PM EST
Vegas pole sitter Joey Logano also talks about the issue.
Mar 7, 2014, 8:03 PM EST
In the waning moments of the final round of qualifying, Logano ran a lap of 193.278 mph to take the pole from teammate Brad Keselowski.
Mar 7, 2014, 6:05 PM EST
“It’s not 100,000 from Las Vegas that will be sitting in these grandstands.” – KB
Mar 7, 2014, 4:55 PM EST
The Joe Gibbs Racing driver says that right now, he’s more focused on working with the new aero rules and qualifying format.
Mar 7, 2014, 4:20 PM EST
Crew chief Rodney Childers, driver Casey Mears, and the impact of the new rules package at Las Vegas are all part of today’s show.
Mar 7, 2014, 4:13 PM EST
Kurt Busch’s quest to become the first NASCAR driver in a decade to attempt the “Double” – racing in the Indianapolis 500 on May 25, and then flying to Charlotte to compete in that evening’s Coca-Cola 600 – just became even more challenging.
Mar 7, 2014, 3:47 PM EST
Edwards and his Roush Fenway teammates pick up the pace after a slow Thursday test.
Mar 7, 2014, 3:43 PM EST
For the next month or so, don’t be surprised if Greg Biffle starts to act a little like Dracula — a good Dracula, mind you.
Mar 7, 2014, 3:30 PM EST
With a full-season ride in the NASCAR Euro Series, 33-year-old Mathias Lauda is set to add to his eclectic resume.
Mar 7, 2014, 3:12 PM EST
If you’re fortunate enough to spend any length of time around him, you’ll quickly find Matt Kenseth has a very dry wit. Think of a cross between comedians Steven Wright and the late George Carlin – just not so over-the-top as Carlin was.
Mar 7, 2014, 3:00 PM EST
SBJ report says Verizon will back series for 10 years.
Mar 7, 2014, 2:30 PM EST
“I’m sure there’s going to be more tension…But that’s what it’s all about. That’s why these drivers and teams are the best in the world.” – Graham Rahal
Mar 7, 2014, 2:00 PM EST
Qualifying format change falls in line with other moves made by IMS/INDYCAR the last several months.
Mar 7, 2014, 1:30 PM EST
Out go Korea and India, in come Austria and Russia, changes made to the running order, a different season finale – and a new night race!
Mar 7, 2014, 1:00 PM EST
With all but two teams making changes to their line-up and three new rookies, the F1 grid is looking very different in 2014.
Mar 7, 2014, 12:52 PM EST
TV times and talent for Indy Lights, Pro Mazda and USF2000 in 2014.
Mar 7, 2014, 12:00 PM EST
What are going to be the main themes for the new Formula 1 season? Be it noses, double points, Bernie or Kimi, it promises to be an exciting one.
Mar 7, 2014, 11:00 AM EST
F1 tire supplier confirms eight testing days with teams in 2014, thus avoiding the ‘testgate’ scandal of 2013.
Mar 7, 2014, 10:37 AM EST
Two attempts for Indy qualifying required: one to get in, one to set starting order.
Mar 7, 2014, 10:00 AM EST
First target for Hulkenberg is to make it past the first lap at Albert Park, having failed to do so in three attempts.
- Joey Logano wins Vegas pole, Penske claims front row again 0
- 5 storylines that could define the 2014 F1 season 1
- Indianapolis 500 2014 Qualifying Format Revealed 5
- Schumacher “still in the wake up phase” 0
- Driver, team owner and now actor: Tony Stewart’s first edition of ‘Smoke is The Bandit’ is released (video) 0
- Instead of significant improvement, 2014 starting off the way 2013 ended for Danica Patrick (10)
- Kurt Busch gives IndyCar chance to show they’ve learned lesson on promotion (10)
- Alonso discovers an F1 take on Ellen’s Oscar “Selfie” (6)
- Chrysler orders nearly 100 pristine Dodge Vipers destroyed (6)
- Disastrous day for Red Bull as Vettel manages just half a lap (5)