Sep 12, 2013, 3:15 PM EST
Earlier this month on its website, Forbes released a story that will be in its Sept. 23 issue on Danica Patrick’s impact on NASCAR so far in her first full-time season of Sprint Cup racing. As you’d expect from that particular magazine, there’s a lot written about Patrick – and NASCAR as a whole – from the business and marketing perspectives.
It’s a well-written story from the author, Kurt Badenhausen. But the headline could be something more than a few race fans will take issue with: “A Winning Danica Patrick Is NASCAR’s Biggest Hope To Restart Growth.”
With all due respect to Forbes, if Patrick is indeed NASCAR’s biggest hope to return to its not-too-distant salad days, they’re going to have to hope for a little while longer.
Restrictor-plate racing notwithstanding, Patrick is not a regular contender for victory. At most tracks, she’s still just trying to gain experience. In time, she could be something pretty good in Cup, but there’s still a ways to go before she gets to that point. Let’s see where she stands around mid-season next year.
So if Patrick’s not NASCAR biggest hope, then who is it?
Come on. Who else could it be?
A winning Dale Earnhardt Jr. remains NASCAR’s best opportunity to augment their diehard base with the casual and mainstream fan. Unfortunately for the series, its biggest star – while competitive enough to run in the Top 10 most weeks – hasn’t been doing a lot of winning lately, with just two victories in the last seven seasons.
But while Earnhardt has cooled off a bit after starting 2013 strong, he’s still in this year’s Chase for the Sprint Cup, which begins this weekend at Chicagoland Speedway. And he has the opportunity to make a statement when it truly counts.
That’s the beauty of the playoffs in all of sports. You may be having an iffy year by some standards (maybe even your own), but if you can still make the post-season, you have the chance to catch fire at the right time.
One minute, you’re an afterthought. The next, you’re a champion.
And should Dale Jr. become a champion this fall, NASCAR would indeed reap the benefits. While he has been unable to win regularly, he remains the most popular driver in the sport by a considerable margin.
And more importantly, if you walked out on the street and asked any Tom, Dick and Jane if they knew of any NASCAR drivers, he’s still likely to be one of, if not the first name to tumble out of their mouths.
Should Patrick improve by a noticeable margin in the next year or two, perhaps Forbes’ assertion will come true eventually. But at this point and time, Earnhardt is the one NASCAR executives should be crossing their fingers for to do well.
Jan 26, 2015, 8:45 PM EST
NASCAR heavily is considering using the May 16 showcase as a trial run of the rules package for the 2016 season and has begun informing Sprint Cup teams of the possibility.
Jan 26, 2015, 8:33 PM EST
Quick recap for Day 1 of 3 in South Florida for the Indy Lights contingent.
Jan 26, 2015, 8:06 PM EST
Kyle Busch say that he doesn’t see Toyota partners Joe Gibbs Racing and Michael Waltrip Racing working closely together and that “we’re idiots” for not doing so.
Jan 26, 2015, 7:04 PM EST
Kyle Busch is not pleased with those who have confused him with his brother in reporting on Kurt Busch’s recent court matter.
Jan 26, 2015, 6:05 PM EST
Will its expansion help or hurt its hopes of a Sprint Cup title?
Jan 26, 2015, 4:54 PM EST
Which Joe Gibbs Racing driver will have the best season in 2015? Newcomer Carl Edwards, or Matt Kenseth, or JGR stalwarts Kyle Busch or Denny Hamlin?
Jan 26, 2015, 4:38 PM EST
After last year’s exciting Chase for the Sprint Cup, NASCAR chairman Brian France painted a very positive state of the sport Monday. There are still challenges, but NASCAR is working at fixing those.
Jan 26, 2015, 4:05 PM EST
NASCAR Chairman Brian France says series officials are not looking to eliminate the four-car limit for teams.
Jan 26, 2015, 3:58 PM EST
The wireless communications company already has announced its departure after the end of its contract in 2016
Jan 26, 2015, 3:30 PM EST
Devon Amos, Jay Beasley, Collin Cabre, Natalie Decker, Kenzie Ruston, and Dylan Smith part of this year’s D4D program; an update on Daytona Rising renovation project.
Jan 26, 2015, 3:22 PM EST
Greg Morin, a pit coach overseeing the crews of Jimmie Johnson and Dale Earnhardt Jr., is leaving his position after January.
Jan 26, 2015, 3:08 PM EST
NASCAR has outlawed the practice of teams manipulating — or flaring out — of rear side skirts to produce an aerodynamic advantage.
Jan 26, 2015, 1:25 PM EST
The Grove gang reveals its lineup for the first F1 preseason test of 2015.
Jan 26, 2015, 12:00 PM EST
Video game retail company continues support of Joe Gibbs Racing’s XFINITY Series program.
Jan 26, 2015, 11:30 AM EST
Official launch of the new car is set for Friday.
Jan 26, 2015, 11:09 AM EST
NASCAR Hall of Famer Dale Jarrett will join NBC and NBCSN’s coverage of NASCAR in 2015, it was announced Monday.
National Motorsports Press Association honors Lynda Petty, Kevin Harvick and others for service, achievement
Jan 26, 2015, 10:31 AM EST
Richard Petty’s late wife, Lynda, and 2014 Sprint Cup champion Kevin Harvick were among those who were honored during Sunday’s National Motorsports Press Association annual awards banquet.
Jan 26, 2015, 10:10 AM EST
Lotus hopes to put a less-than-competitive 2014 to rest with the help of its new car.
Jan 26, 2015, 9:36 AM EST
A long layoff has drivers such as Danica Patrick ready ‘to take out this aggression somewhere right now.’
Jan 25, 2015, 11:33 PM EST
A big fan of the Rolex 24 at Daytona, Dale Earnhardt Jr. posed a rather interesting question to his Twitter followers: Could NASCAR ever do — let alone consider — a 24-hour race?
Video from NASCAR America
- NASCAR considers unveiling 2016 rules at Sprint All-Star Race in May 1
- Kyle Busch says Toyota teams are “idiots” by not working close together 7
- Brian France: State of NASCAR is in a good place and getting better 2
- NASCAR Hall of Famer Dale Jarrett to join NASCAR coverage on NBC, NBCSN 4
- F1: Lotus releases images of its new Mercedes-powered E23 2
- NASCAR Media Tour begins today, but drivers still in idle 2
- Dale Earnhardt Jr. ponders a 24-hour NASCAR race 8