Sep 12, 2013, 3:15 PM EDT
Earlier this month on its website, Forbes released a story that will be in its Sept. 23 issue on Danica Patrick’s impact on NASCAR so far in her first full-time season of Sprint Cup racing. As you’d expect from that particular magazine, there’s a lot written about Patrick – and NASCAR as a whole – from the business and marketing perspectives.
It’s a well-written story from the author, Kurt Badenhausen. But the headline could be something more than a few race fans will take issue with: “A Winning Danica Patrick Is NASCAR’s Biggest Hope To Restart Growth.”
With all due respect to Forbes, if Patrick is indeed NASCAR’s biggest hope to return to its not-too-distant salad days, they’re going to have to hope for a little while longer.
Restrictor-plate racing notwithstanding, Patrick is not a regular contender for victory. At most tracks, she’s still just trying to gain experience. In time, she could be something pretty good in Cup, but there’s still a ways to go before she gets to that point. Let’s see where she stands around mid-season next year.
So if Patrick’s not NASCAR biggest hope, then who is it?
Come on. Who else could it be?
A winning Dale Earnhardt Jr. remains NASCAR’s best opportunity to augment their diehard base with the casual and mainstream fan. Unfortunately for the series, its biggest star – while competitive enough to run in the Top 10 most weeks – hasn’t been doing a lot of winning lately, with just two victories in the last seven seasons.
But while Earnhardt has cooled off a bit after starting 2013 strong, he’s still in this year’s Chase for the Sprint Cup, which begins this weekend at Chicagoland Speedway. And he has the opportunity to make a statement when it truly counts.
That’s the beauty of the playoffs in all of sports. You may be having an iffy year by some standards (maybe even your own), but if you can still make the post-season, you have the chance to catch fire at the right time.
One minute, you’re an afterthought. The next, you’re a champion.
And should Dale Jr. become a champion this fall, NASCAR would indeed reap the benefits. While he has been unable to win regularly, he remains the most popular driver in the sport by a considerable margin.
And more importantly, if you walked out on the street and asked any Tom, Dick and Jane if they knew of any NASCAR drivers, he’s still likely to be one of, if not the first name to tumble out of their mouths.
Should Patrick improve by a noticeable margin in the next year or two, perhaps Forbes’ assertion will come true eventually. But at this point and time, Earnhardt is the one NASCAR executives should be crossing their fingers for to do well.
Aug 1, 2014, 9:40 PM EDT
The next generation of stock car racing’s fabled Alabama Gang has now officially arrived.
Aug 1, 2014, 8:49 PM EDT
Chase Pistone tops Practice 1, while Brendan Gaughan is fastest in Practice 2 for tomorrow night’s Nationwide Series race.
Aug 1, 2014, 8:08 PM EDT
The Sprint Cup championship leader admits that his back may never “be the same” after suffering spasms in May at Charlotte.
Aug 1, 2014, 7:11 PM EDT
Townley has been released from a local hospital after a hard wreck in ARCA qualifying this morning, but he will not race in tomorrow’s Pocono Mountains 150 for the NASCAR Camping World Truck Series.
Aug 1, 2014, 6:45 PM EDT
Will the 11 team adapt to interim crew chief Mike Wheeler? Plus, Kyle Petty shares his Victory Lane predictions for Sunday’s GoBowling.com 400 at Pocono.
Aug 1, 2014, 6:12 PM EDT
One year ago, Kahne effectively put himself into the Chase with a win at Pocono. Another win on Sunday at the Tricky Triangle could do it again.
Aug 1, 2014, 5:12 PM EDT
Is his first career Sprint Cup win not too far off? Larson’s lap of 183.438 mph is enough to earn pole position for Sunday’s GoBowling.com 400.
Aug 1, 2014, 4:45 PM EDT
Coming up today: Kasey Kahne on his hunt for a Chase-clinching win; expectations for Denny Hamlin’s interim crew chief; Dale Jr. and IndyCar’s Graham Rahal visit National Guard soldiers; the many nuances of Pocono Raceway; Ty Dillon looks back on an extraordinary weekend at Indy.
Aug 1, 2014, 3:43 PM EDT
Larson and Peters go 1-2 in the first Truck practice, then flip-flop in the second practice at Pocono.
Aug 1, 2014, 3:30 PM EDT
Former Pocono winner Kyle Petty explains the aspects that set Pocono apart from the rest of NASCAR’s tracks.
Aug 1, 2014, 3:10 PM EDT
Toronto winner leads second practice for the Verizon IndyCar Series on Friday.
Aug 1, 2014, 2:15 PM EDT
Kenseth’s teammate, Denny Hamlin, does not have regular crew chief Darian Grubb behind him this weekend, as Grubb has begun serving his six-race suspension.
Aug 1, 2014, 1:30 PM EDT
In the final part of our 2014 mid-season review, we look at the storylines that have defined the season so far and take a look at what we may be talking about come the end of the year.
Aug 1, 2014, 1:15 PM EDT
Ives has won multiple Sprint Cup titles as an engineer for Jimmie Johnson, but will be making his Cup debut as a crew chief when he joins forces with Dale Earnhardt Jr. next season.
Aug 1, 2014, 1:00 PM EDT
NASCAR drivers are known for trading paint, spinning out rivals and are seemingly always ready for a fight. And those are just some of the same elements that NASCAR drivers share with CEO’s of some of the best middle-market companies, according to a new story.
Aug 1, 2014, 12:45 PM EDT
Busch posts a lap of 180.353 mph around the 2.5-mile Tricky Triangle.
Aug 1, 2014, 12:30 PM EDT
Much like a frequent flier or frequent hotel guest program, JTG Daugherty has created the first ‘rewards program’ for fans to earn awards and prizes using engagement with the team and its sponsors through social media.
Aug 1, 2014, 12:00 PM EDT
In part two of our mid-season report, we look at the drivers: who has excelled and who has floundered in 2014?
Aug 1, 2014, 11:34 AM EDT
Multi-motorsports team owner Chip Ganassi will be honored August 7 in Corning, N.Y., for more than a quarter-century of contributions to the auto racing world.
Aug 1, 2014, 11:15 AM EDT
Austin Dillon isn’t skating through his rookie season in Sprint Cup. Everything he achieves, he earns. But Dillon did try skating of a different kind and took to it like a natural.