Sep 12, 2013, 3:15 PM EDT
Earlier this month on its website, Forbes released a story that will be in its Sept. 23 issue on Danica Patrick’s impact on NASCAR so far in her first full-time season of Sprint Cup racing. As you’d expect from that particular magazine, there’s a lot written about Patrick – and NASCAR as a whole – from the business and marketing perspectives.
It’s a well-written story from the author, Kurt Badenhausen. But the headline could be something more than a few race fans will take issue with: “A Winning Danica Patrick Is NASCAR’s Biggest Hope To Restart Growth.”
With all due respect to Forbes, if Patrick is indeed NASCAR’s biggest hope to return to its not-too-distant salad days, they’re going to have to hope for a little while longer.
Restrictor-plate racing notwithstanding, Patrick is not a regular contender for victory. At most tracks, she’s still just trying to gain experience. In time, she could be something pretty good in Cup, but there’s still a ways to go before she gets to that point. Let’s see where she stands around mid-season next year.
So if Patrick’s not NASCAR biggest hope, then who is it?
Come on. Who else could it be?
A winning Dale Earnhardt Jr. remains NASCAR’s best opportunity to augment their diehard base with the casual and mainstream fan. Unfortunately for the series, its biggest star – while competitive enough to run in the Top 10 most weeks – hasn’t been doing a lot of winning lately, with just two victories in the last seven seasons.
But while Earnhardt has cooled off a bit after starting 2013 strong, he’s still in this year’s Chase for the Sprint Cup, which begins this weekend at Chicagoland Speedway. And he has the opportunity to make a statement when it truly counts.
That’s the beauty of the playoffs in all of sports. You may be having an iffy year by some standards (maybe even your own), but if you can still make the post-season, you have the chance to catch fire at the right time.
One minute, you’re an afterthought. The next, you’re a champion.
And should Dale Jr. become a champion this fall, NASCAR would indeed reap the benefits. While he has been unable to win regularly, he remains the most popular driver in the sport by a considerable margin.
And more importantly, if you walked out on the street and asked any Tom, Dick and Jane if they knew of any NASCAR drivers, he’s still likely to be one of, if not the first name to tumble out of their mouths.
Should Patrick improve by a noticeable margin in the next year or two, perhaps Forbes’ assertion will come true eventually. But at this point and time, Earnhardt is the one NASCAR executives should be crossing their fingers for to do well.
Apr 18, 2014, 11:30 AM EDT
German driver not yet happy with his own performance in China, but his long run pace suggests that a podium finish may be within his reach.
Apr 18, 2014, 10:30 AM EDT
Rookie errors from Lotus driver no big deal, apparently.
Apr 18, 2014, 9:30 AM EDT
Mattiacci thought that job offer was a late April Fools joke at first; says that necessary changes will take place.
Apr 18, 2014, 8:30 AM EDT
Spanish driver puts in an impressive display during practice, but warns that rain could scupper Ferrari’s chances of reaching the podium.
Apr 18, 2014, 7:30 AM EDT
Yasuhia Arai reveals some more information about Honda’s decision to return to F1 and the Japanese marque’s plans for the future.
Apr 18, 2014, 6:45 AM EDT
Hamilton keen on the team correcting handling issues before qualifying tomorrow.
Apr 18, 2014, 3:32 AM EDT
Mercedes returns to the top of the timesheets, but Ferrari and Alonso are in close company.
Apr 18, 2014, 1:45 AM EDT
Can Mercedes fight back and resume normal service?
Apr 17, 2014, 11:32 PM EDT
Spanish driver ends Mercedes streak of first place finishes, but teammate Kimi Raikkonen fails to post a time.
Apr 17, 2014, 8:02 PM EDT
You’ve heard of the wildly popular “Evolution of Dance” video on YouTube? Now there’s the Evolution of the Pit Stop.
Apr 17, 2014, 6:58 PM EDT
NBCSN’s Rick Allen and Kyle Petty discuss the expectations for Gene Haas as he looks to start a F1 team. The pair question whether an F1 team can be run successfully out of the United States.
Apr 17, 2014, 6:51 PM EDT
NBCSN’s Rick Allen and Kyle Petty discuss the emergence of some of this year’s top rookies on Thursday’s edition of NASCAR America. Petty says it is time for a changing of the guard, as many of today’s most successful drivers are nearing the end of their careers.
Apr 17, 2014, 6:20 PM EDT
The latest generation of NASCAR’s fabled Alabama Gang rode again in its debut Tuesday and Wednesday at Talladega Superspeedway. Justin Allison, grandson of Donnie Allison and grandnephew of NASCAR Hall of Famer Bobby Allison, both original members of the Alabama Gang, took part in a two-day test of ARCA drivers at NASCAR’s largest oval track.
Apr 17, 2014, 5:32 PM EDT
Whether you like it or not, you can’t say the Ford Mustang doesn’t have staying power. Celebrating its 50th anniversary this month, the Mustang has become one of the premier muscle car brands ever made by Detroit.
Apr 17, 2014, 5:08 PM EDT
One of the best venues for short track racing in the country, South Boston (Va.) Speedway, will be the new home for and play host to Denny Hamlin’s annual Short Track Showdown next Thursday (April 24).
Apr 17, 2014, 3:59 PM EDT
NASCAR chairman Brian France’s unwavering stance to bring parity to the sport during his 10-year tenure is finally paying dividends.
Apr 17, 2014, 3:20 PM EDT
News and notes from the ground in China from NBCSN’s Will Buxton.
Apr 17, 2014, 3:17 PM EDT
Just eight races into the Sprint Cup season, the future of the two-car Swan Racing team is looking rather murky, with the potential of everything from reorganization to scaling back involvement, if not outright shutting down.
Apr 17, 2014, 3:00 PM EDT
F1 heads to China with change in the wind, only making the predictions harder for our experts.
Apr 17, 2014, 2:06 PM EDT
Thursday on NASCAR AMERICA, the team will cover a lot of ground, including talking with NASCAR team owner Gene Haas about his foray into Formula One. Rick Allen and Kyle Petty man the anchor desk from our Charlotte studio. Remember to tune in at at 5 p.m. ET on NBCSN and NBC Sports Live Extra for your online or mobile device.
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- Hamilton recovers in FP2 to edge out Alonso and Rosberg 0
- Alonso fastest in first practice for Chinese GP 1
- Flashback to when a 67-second pit stop at the Indy 500 was fast vs. a modern-day F1 stop (video) 3
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