Sep 12, 2013, 3:15 PM EDT
Earlier this month on its website, Forbes released a story that will be in its Sept. 23 issue on Danica Patrick’s impact on NASCAR so far in her first full-time season of Sprint Cup racing. As you’d expect from that particular magazine, there’s a lot written about Patrick – and NASCAR as a whole – from the business and marketing perspectives.
It’s a well-written story from the author, Kurt Badenhausen. But the headline could be something more than a few race fans will take issue with: “A Winning Danica Patrick Is NASCAR’s Biggest Hope To Restart Growth.”
With all due respect to Forbes, if Patrick is indeed NASCAR’s biggest hope to return to its not-too-distant salad days, they’re going to have to hope for a little while longer.
Restrictor-plate racing notwithstanding, Patrick is not a regular contender for victory. At most tracks, she’s still just trying to gain experience. In time, she could be something pretty good in Cup, but there’s still a ways to go before she gets to that point. Let’s see where she stands around mid-season next year.
So if Patrick’s not NASCAR biggest hope, then who is it?
Come on. Who else could it be?
A winning Dale Earnhardt Jr. remains NASCAR’s best opportunity to augment their diehard base with the casual and mainstream fan. Unfortunately for the series, its biggest star – while competitive enough to run in the Top 10 most weeks – hasn’t been doing a lot of winning lately, with just two victories in the last seven seasons.
But while Earnhardt has cooled off a bit after starting 2013 strong, he’s still in this year’s Chase for the Sprint Cup, which begins this weekend at Chicagoland Speedway. And he has the opportunity to make a statement when it truly counts.
That’s the beauty of the playoffs in all of sports. You may be having an iffy year by some standards (maybe even your own), but if you can still make the post-season, you have the chance to catch fire at the right time.
One minute, you’re an afterthought. The next, you’re a champion.
And should Dale Jr. become a champion this fall, NASCAR would indeed reap the benefits. While he has been unable to win regularly, he remains the most popular driver in the sport by a considerable margin.
And more importantly, if you walked out on the street and asked any Tom, Dick and Jane if they knew of any NASCAR drivers, he’s still likely to be one of, if not the first name to tumble out of their mouths.
Should Patrick improve by a noticeable margin in the next year or two, perhaps Forbes’ assertion will come true eventually. But at this point and time, Earnhardt is the one NASCAR executives should be crossing their fingers for to do well.
Sep 4, 2015, 5:00 PM EDT
Gasly storms to pole ahead of Mitch Evans and Stoffel Vandoorne as American driver Alexander Rossi struggles to P10 on the grid.
Sep 4, 2015, 4:00 PM EDT
Ecclestone backs Vettel to win a fifth world championship during his time with Ferrari.
Sep 4, 2015, 2:00 PM EDT
After being the enemy for the Ferrari fans in the past at Monza, Vettel will now carry their hopes of a home win on his shoulders.
Sep 4, 2015, 1:00 PM EDT
Despite finishing well clear of the chasing pack on Friday in practice, Hamilton believes he can go faster still.
Sep 4, 2015, 12:00 PM EDT
Sebastian Vettel, Fernando Alonso and Jenson Button among those running with a sticker paying tribute to Wilson on their helmets at Monza.
Sep 4, 2015, 11:30 AM EDT
IndyCar’s season recap airs tonight at 11:30 p.m. ET on NBCSN.
Sep 4, 2015, 10:59 AM EDT
Will Buxton brings you the latest news, interviews and insight from the paddock ahead of this weekend’s Italian Grand Prix.
Sep 4, 2015, 10:26 AM EDT
F1 drivers react to idea of closed cockpits possibly being introduced down the road.
Sep 4, 2015, 10:11 AM EDT
Will Buxton and Jason Swales head to Silverstone to give you a behind-the-scenes look at the British Grand Prix in the latest episode of Off The Grid.
Sep 4, 2015, 9:58 AM EDT
First round of funeral details for Justin Wilson have been confirmed.
Sep 4, 2015, 9:31 AM EDT
Mercedes romps to another one-two finish in FP2 as the rest of the field is left trailing behind.
Sep 4, 2015, 8:45 AM EDT
Jota Sport confirms it will expand its LMP2 programme for 2016 to compete in the full WEC season.
Sep 4, 2015, 7:45 AM EDT
Lewis Hamilton will be hoping to double up in FP2 after topping first practice on Friday morning.
Sep 4, 2015, 5:31 AM EDT
Hamilton finishes half a second clear of Rosberg to top FP1 on Friday.
Sep 4, 2015, 3:45 AM EDT
The Italian GP weekend kicks off with FP1 at 4am ET on Friday.
Sep 3, 2015, 6:55 PM EDT
Here’s all the information you need to know about this weekend’s 61st annual Chevrolet Performance U.S. Nationals at Lucas Oil Raceway in suburban Indianapolis:
Sep 3, 2015, 6:54 PM EDT
The biggest and most important drag race of the season takes place this weekend with the 61st Chevrolet Performance U.S. Nationals at Lucas Oil Raceway in suburban Indianapolis.
Sep 3, 2015, 3:27 PM EDT
The GP3/16 breaks cover at Monza ahead of its introduction next year.
Sep 3, 2015, 2:39 PM EDT
Mercedes goes all-in ahead of this weekend’s Italian Grand Prix, fully upgrading the power units on both of its cars.
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