Sep 12, 2013, 3:15 PM EST
Earlier this month on its website, Forbes released a story that will be in its Sept. 23 issue on Danica Patrick’s impact on NASCAR so far in her first full-time season of Sprint Cup racing. As you’d expect from that particular magazine, there’s a lot written about Patrick – and NASCAR as a whole – from the business and marketing perspectives.
It’s a well-written story from the author, Kurt Badenhausen. But the headline could be something more than a few race fans will take issue with: “A Winning Danica Patrick Is NASCAR’s Biggest Hope To Restart Growth.”
With all due respect to Forbes, if Patrick is indeed NASCAR’s biggest hope to return to its not-too-distant salad days, they’re going to have to hope for a little while longer.
Restrictor-plate racing notwithstanding, Patrick is not a regular contender for victory. At most tracks, she’s still just trying to gain experience. In time, she could be something pretty good in Cup, but there’s still a ways to go before she gets to that point. Let’s see where she stands around mid-season next year.
So if Patrick’s not NASCAR biggest hope, then who is it?
Come on. Who else could it be?
A winning Dale Earnhardt Jr. remains NASCAR’s best opportunity to augment their diehard base with the casual and mainstream fan. Unfortunately for the series, its biggest star – while competitive enough to run in the Top 10 most weeks – hasn’t been doing a lot of winning lately, with just two victories in the last seven seasons.
But while Earnhardt has cooled off a bit after starting 2013 strong, he’s still in this year’s Chase for the Sprint Cup, which begins this weekend at Chicagoland Speedway. And he has the opportunity to make a statement when it truly counts.
That’s the beauty of the playoffs in all of sports. You may be having an iffy year by some standards (maybe even your own), but if you can still make the post-season, you have the chance to catch fire at the right time.
One minute, you’re an afterthought. The next, you’re a champion.
And should Dale Jr. become a champion this fall, NASCAR would indeed reap the benefits. While he has been unable to win regularly, he remains the most popular driver in the sport by a considerable margin.
And more importantly, if you walked out on the street and asked any Tom, Dick and Jane if they knew of any NASCAR drivers, he’s still likely to be one of, if not the first name to tumble out of their mouths.
Should Patrick improve by a noticeable margin in the next year or two, perhaps Forbes’ assertion will come true eventually. But at this point and time, Earnhardt is the one NASCAR executives should be crossing their fingers for to do well.
Dec 17, 2014, 5:16 PM EST
Kurt Busch testified Wednesday he asked former girlfriend Patricia Driscoll numerous times to leave his motorcoach on the night she claims the NASCAR driver struck her head several times.
Dec 17, 2014, 3:03 PM EST
The race to the finish line of Phase 1 of Daytona Rising at Daytona International Speedway kicked into high gear Wednesday, with a record 1,002 construction workers on-site.
Dec 17, 2014, 3:00 PM EST
Porsche Mobil 1 Supercup’s status grew in 2014. We caught up with the series manager during Austin F1 weekend.
Dec 17, 2014, 2:00 PM EST
Ferrari mass exodus continues.
Dec 17, 2014, 1:30 PM EST
At least two IndyCar stars will join the Rolex 24 lineup, but teams are TBD.
Dec 17, 2014, 1:23 PM EST
Ben Kennedy, the great-grandson of NASCAR founder Bill France Sr. and 2014 Camping World Truck Series Rookie of the Year, will race for Red Horse Racing in 2015, the team announced Wednesday.
Dec 17, 2014, 12:46 PM EST
As we continue our series on the top 30 drivers of the 2014 NASCAR Sprint Cup Series, next up is series veteran Greg Biffle.
Dec 17, 2014, 12:10 PM EST
James Hinchcliffe tests Tuesday at Sebring with Schmidt Peterson.
Dec 17, 2014, 12:00 PM EST
Crafton made history in the NASCAR Camping World Truck Series this year as its first back-to-back champion.
Dec 17, 2014, 11:00 AM EST
Allmendinger propelled his single-car team into the Chase with a win at Watkins Glen.
Dec 17, 2014, 10:32 AM EST
We’ve all been there, Jimmie. We’ve all been there.
Dec 17, 2014, 9:00 AM EST
No drivers, but DCR’s shock/damper program should be good in 2015.
Dec 16, 2014, 8:04 PM EST
It’s not an ideal situation for NASCAR, but as the NASCAR AMERICA gang explained today, it’s not a hopeless one either.
Dec 16, 2014, 7:14 PM EST
Patricia Driscoll broke down on the stand during the hearing in Dover, Delaware.
Dec 16, 2014, 5:30 PM EST
A two-day website auction on the assets of the former F1 outfit began today.
Dec 16, 2014, 4:44 PM EST
Scott Hargrove to test for 8Star’s Indy Lights team.
Dec 16, 2014, 4:30 PM EST
Coming up: What will Sprint’s departure in 2016 mean for NASCAR’s future?; Steve Letarte revisits his final race as a crew chief; more on the health of Brian Vickers; the inspiring story of the NHRA’s Jay Blake.
Dec 16, 2014, 4:00 PM EST
Joey Hand confirmed at Ganassi for 2015.
Dec 16, 2014, 3:34 PM EST
One of NASCAR’s top promoters weighs in following Sprint’s announcement that it will end its title sponsorship in 2016.
Dec 16, 2014, 2:15 PM EST
Ferrari F1 alters its organizational flow chart.
Video from NASCAR America
- Kurt Busch calls ex-girlfriend’s allegations a ‘fabrication’ 1
- Fry, Tombazis out as part of Ferrari’s ongoing restructuring 1
- Sprint to end title sponsorship of NASCAR’s Cup Series after 2016 (VIDEO) 17
- NBC SportsWorld: The vision of blind NHRA crew chief Jay Blake 1
- Rutledge Wood joins NBC Sports Group’s NASCAR and motors coverage 6
- NASCAR expands Sprint Unlimited field to include Chase drivers 3
- Health issues to sideline Brian Vickers for early part of 2015 Sprint Cup season 5