Sep 14, 2013, 7:45 PM EST
For 10 more races, Brad Keselowski still holds the NASCAR Sprint Cup Series championship. And as an ambassador for the sport, Keselowski lived up to his champion title in describing how NASCAR will weather the storm of controversy that has emerged in the last week.
“It’s been a crazy week for our sport,” Keselowski said in a phone interview Saturday where we also discussed his likeness being used in Ubisoft’s new video game, “Watch Dogs,” which is set in Chicago.
“We have a lot to prove to our fans and really, to ourselves about who we are and what makes our sport tick. I think the sport is up to the challenge.”
Keselowski acknowledged the challenge that NASCAR faces in trying to restore some of its credibility.
“It’s somewhat offensive to all of us who have been involved with this sport for so long, that the credibility is being challenged. But it’s being challenged for good reason, though,” he admitted. “Things were done that shouldn’t have been done.”
Without going into specifics, Keselowski seemed pleased with the discussion from this morning’s closed-door meeting organized by NASCAR.
“We got together and the conversation was directed at a few more people other than us,” he explained. “We were just watching, and listening, and figuring out how it all works going forward. Obviously (NASCAR) are frustrated just like everyone; quite frankly they mean business.”
Having fielded his own entries in the NASCAR Camping World Truck Series before, Keselowski also has the unique perspective of a team owner. But delegation to key people allows him to focus on his primary responsibility as a driver.
“I rely on people. Everyone looks at this sport as I’m the driver, and I get a lot of the glory. I get probably 99 percent of the credit and do maybe 1 percent of the work,” he said. “You have to have people manage the team, and then I can walk in and make sure they’re following the vision I have for it.”
He did poke fun at himself, as there have been a handful of times where he and NASCAR have butted heads over opinions for how to grow the sport.
“The easiest way to sum it up is I’m glad it’s not me that’s involved,” he said. “It’s some drama that’s not my fault!”
Further posts on “Watch Dogs” and Keselowski’s take on Logano’s Chase chances will follow in the coming days.
Jan 28, 2015, 3:06 PM EST
A family release issued Wednesday through NASCAR’s communications department said Pearson suffered the stroke Dec. 9 “but is doing great and well on the road to recovery.”
Jan 28, 2015, 3:00 PM EST
Former IndyCar race director Brian Barnhart will return to his old role for 2015.
Jan 28, 2015, 2:45 PM EST
Six more events “tentatively” added to the Wood Brothers’ 65th anniversary season.
Jan 28, 2015, 2:31 PM EST
Roush Fenway Racing president Steve Newmark said the team set up a meeting for Wallace with Maverick Carter, the agent who oversees much of James’ business empire.
Jan 28, 2015, 1:12 PM EST
Richard Petty Motorsports seeks sponsorship for 26 races for Sam Hornish Jr.’s team this season.
Jan 28, 2015, 1:02 PM EST
Horner also speaks with NBCSN’s Will Buxton about efforts from the team’s engine manufacturer, Renault, to ensure a much smoother start to 2015.
Jan 28, 2015, 12:33 PM EST
Force India opts to concentrate on getting its new 2015 car ready for the second preseason test at Barcelona.
Jan 28, 2015, 12:15 PM EST
Sam Hornish is fitting in quite nicely in his new role with Richard Petty Motorsports.
Jan 28, 2015, 11:56 AM EST
Last year’s July winner at Daytona thinks RPM’s momentum will continue to grow in 2015.
Jan 28, 2015, 11:46 AM EST
A deal to return to a ThorSport Toyota has fallen through for the son of 2002 Daytona 500 winner Ward Burton.
Jan 28, 2015, 11:27 AM EST
Chastain will have support from the National Watermelon Association on his No. 4 Chevrolet Camaro.
Jan 28, 2015, 11:11 AM EST
Roush Fenway Racing continues to look for sponsorship for Darrell Wallace Jr., but Wallace says he plans to run the full XFINITY season.
Jan 28, 2015, 11:04 AM EST
Although there were a number of changes at Roush Fenway Racing, team co-owner Jack Roush believes things are on the right track for a big collective comeback from RFR in 2015.
Jan 28, 2015, 10:06 AM EST
Ricky Stenhouse Jr. tried to channel his inner Marshawn Lynch during Roush Fenway Racing’s segment of the NASCAR Media Tour on Wednesday.
Jan 28, 2015, 10:05 AM EST
Stewart takes control of one of the country’s oldest sprint car leagues.
Jan 28, 2015, 9:50 AM EST
A new anthem for NASCAR’s new era on NBC Sports.
Jan 27, 2015, 10:41 PM EST
Negative backlash following ad’s premiere on Tuesday’s “Today” show leads to GoDaddy pulling it from Sunday’s big game.
Jan 27, 2015, 8:55 PM EST
The Lights contingent finish their two-day session on the Homestead road course before heading to the oval on Thursday.
Jan 27, 2015, 7:12 PM EST
Following a dramatic Sprint Cup title victory in 2014, Harvick enters 2015 with less pressure – but not less motivated to continue his success.
Jan 27, 2015, 5:45 PM EST
Gene Haas provides an update on his F1 team’s progress during NASCAR Media Tour.
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