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Valvoline to partner with Hendrick Motorsports from 2014

Sep 24, 2013, 3:00 PM EDT

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Valvoline, a longtime partner of Ford teams in NASCAR, will switch to Chevrolet’s longtime flagship team Hendrick Motorsports in 2014.

The new multiyear agreement through 2017 will see Valvoline featured as a prominent associate sponsor on the four cars driven by Jimmie Johnson, Jeff Gordon, Dale Earnhardt Jr. and Kasey Kahne. Valvoline will also be the preferred oil for the Hendrick Automotive Group, the fleet of dealers owned by Hendrick Motorsports team boss Rick Hendrick.

Valvoline has past history with Hendrick – it was a lubricant technology partner for Gordon’s first three full seasons in Cup from 1993 to 1995 – and Hendrick himself won his first drag race at age 14 with Valvoline in the car.

Valvoline has long been associated with Roush Fenway Racing, notably on Mark Martin‘s No. 6 Ford and more recently with its green Valvoline NextGen brand featured on the No. 17 Ford driven by Matt Kenseth and this year, Ricky Stenhouse Jr. It has also been on the No. 13 Germain Racing Ford driven by Casey Mears this year.

Those longing for a return to the more traditional Valvoline blue, white and red would seem to have high hopes because all four Hendrick cars have a variation of blue paint schemes, with only Earnhardt Jr.’s Diet Mountain Dew livery in the green department.

  1. freedom2007 - Sep 24, 2013 at 4:48 PM

    Who writes this stuff? Valvoline has worked with other manufacturers besides Ford.

    I seem to recall a Valvoline sponsored PONTIAC Grand Prix driven by Scott Riggs in the early 2000’s. I remember this team was partially-owned by Valvoline. This car switched manufacturers to a CHEVROLET Monte Carlo, and a DODGE Charger after the car was absorbed by Evernham Motorsports.

    I remember another DODGE Charger driven by Robby Gordon sponsored by Valvoine in the mid-2000’s after Robby partnered with Ray Evernham.

    I recall a CHEVROLET Lumina driven by Al Unser Jr. in the early 1990’s, owned by Rick Hendrick. at the time Valvoline was an associate sponsor on other Hendrick cars.

    Also, there were several Valvoline PONTIACS driven in NASCAR in the 80’s with various drivers and car numbers.

    • posirep - Sep 24, 2013 at 8:48 PM

      Also, AJ Allmendinger drove this car to a 3rd place finish in the 2009 Daytona 500.

      • posirep - Sep 24, 2013 at 8:49 PM

        Also, AJ Allmendinger drove this car to a 3rd place finish in the 2009 Daytona 500.

      • posirep - Sep 24, 2013 at 8:50 PM

        Sorry for the multiple comments. stupid thing won’t edit…

        But It was a Valvoline retro Dodge.

  2. bigmattintheboot - Sep 24, 2013 at 4:56 PM

    Just curious to what pushed that change, Hendrick’s been aligned with Quaker State for a long time now. Also interesting to see where the other oil alliances lie, Mobil 1 is clearly with Tony and Penske has been using Pennzoil for years across multiple series. Mark Martin made the Valvoline most famous of recent but not recent years with the 6 blue oval and they’ve been there more than most.

    Still seeing the sponsors move around is always something to keep track of, particularly with these oil backers since they there’s a sponsor that’s literally what the drivers are driving with.

    I’d also like to add that Robby Gordon kicks ass, just in general.

    • indycarseries500 - Sep 24, 2013 at 5:18 PM

      My guess is Rick saw the B2B deal Penske got with Shell/Pennzoil and when the Quaker State deal was up he searched for a similar deal and Valvoline gave him the best deal.

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