Sep 25, 2013, 2:30 PM EDT
This will be the best racing news you read all day: Kurt Busch‘s No. 78 Furniture Row Racing Chevrolet will be sponsored by Wonder Bread at Talladega.
The move is to create a buzz around the relaunch of the Wonder brand and comes ready for consumption at the track where Will Ferrell made the Wonder Bread car famous in “Talladega Nights.”
“This motorsports partnership definitely carries a special feeling with two American icons coming together – Wonder Bread and NASCAR – at one of America’s legendary racetracks,” Busch said in a team release. “And the sponsorship also has a nostalgic feel for me since Wonder bread was a household staple while growing up in Las Vegas. Talladega is a track that we can win at and a celebration with the Wonder car in Victory Lane will make this partnership even more special.”
Busch’s solo year with Phoenix Racing in 2012 and a handful of Nationwide Series races this year have featured three of the most iconic NASCAR retro paint schemes brought back to life.
After agreements were made with movie executives to gain approval, and awareness created for Busch’s girlfriend Patricia Driscoll’s Armed Forces Foundation, Busch was able to run the cougar “ME” scheme at Talladega in spring of 2012 paying homage to the other prominent livery in “Talladega Nights.”
With Finch, he also was able to run a Neil Bonnett-inspired throwback scheme and the “Days of Thunder” City Chevrolet paint scheme in the Nationwide ranks.
Busch also appeared on NBCSN’s “SportsDash” on Wednesday – another post will come on that later this afternoon, besides the above video.
Here’s all three other cars Busch drove with these iconic liveries:
Aug 1, 2015, 7:00 PM EDT
Mazda Road to Indy and Pirelli World Challenge race updates from Mid-Ohio as they happen on one of the busiest road racing days of the year.
Aug 1, 2015, 6:48 PM EDT
Enerson finally breaks through for overdue first Indy Lights win.
Aug 1, 2015, 5:00 PM EDT
Mercedes F1 reserve driver finishes second at the Red Bull Ring to move into the lead of the DTM championship.
Aug 1, 2015, 4:46 PM EDT
In his third career start in the ARCA Racing Series, Cole Custer breezed to victory in Saturday’s ModSpace 125 at Pocono Raceway.
Aug 1, 2015, 4:21 PM EDT
Dixon blisters previous mark for the track record at Mid-Ohio.
Aug 1, 2015, 3:30 PM EDT
At 17, Verstappen is still too young to get a road driver’s licence in Belgium.
Aug 1, 2015, 2:30 PM EDT
Stefan Johansson, a veteran of over 100 F1 starts, argues the case of customer cars in F1.
Aug 1, 2015, 2:15 PM EDT
Watch qualifying for Round 14 of the IndyCar season LIVE from Mid-Ohio.
Aug 1, 2015, 1:02 PM EDT
For fans and strategists alike, the new LED panels have been well received at Mid-Ohio.
Aug 1, 2015, 12:36 PM EDT
New global shootout for Mazda scholarship on Mazda Road to Indy is announced.
Aug 1, 2015, 12:00 PM EDT
He may have an 85 point lead at the top of the GP2 standings, but Vandoorne is not planning to play it safe for the remainder of the season.
Aug 1, 2015, 11:34 AM EDT
Dixon does it again in practice with an unofficial lap record at Mid-Ohio, finishing ahead of Newgarden and Kimball.
Aug 1, 2015, 9:30 AM EDT
Rossi is pushing to become the first American driver to make an F1 start since 2007.
Aug 1, 2015, 8:58 AM EDT
Enerson emerges from a scrap with Harvey for Indy Lights pole.
Jul 31, 2015, 6:39 PM EDT
Jamin, Cooper emerge victorious to kick off the weekend at Mid-Ohio.
Jul 31, 2015, 5:00 PM EDT
Nasr calls on the team to make it through a rough patch ahead of the next raft of updates in Belgium.
Jul 31, 2015, 4:35 PM EDT
The Mid-Ohio dominator tops Friday practice in 2015.
Jul 31, 2015, 3:00 PM EDT
Verstappen joins Team Redline’s sim racing roster in a bid to keep sharp when not on the track.
Jul 31, 2015, 2:57 PM EDT
Some news and notes from the paddock at the Mid-Ohio Sports Car Course.
Jul 31, 2015, 2:00 PM EDT
We round up all of the latest news and developments in Formula E ahead of pre-season testing next month.
- Cole Custer sails to first career ARCA win at Pocono, 9th first-time winner in series in 2015 0
- Dixon crushes lap record to score pole in Mid-Ohio (VIDEO) 1
- Johansson: Haas has done its homework ahead of F1 entry 0
- Dixon quickest with unofficial lap record in final practice at Mid-Ohio 0
- Dixon fastest on Friday at Mid-Ohio 1
- Hinchcliffe undergoes final surgery, now “can’t wait to be strapping back in” 2
- With 2016 plans undetermined, Newgarden focused on finishing 2015 strong 1