Sep 27, 2013, 4:13 PM EDT
Two major, but not terribly unexpected, IndyCar pieces of news have just emerged this Friday.
The first is that series title sponsor IZOD, who assumed the role in 2010 after beginning its partnership in 2008, will leave its role at the end of the year.
“We are proud of our partnership with IZOD over the past six years and we’re grateful to PVH Corp., owner of the IZOD brand, for its support, creativity and vision,” Mark Miles, CEO of Hulman & Co., the parent company of INDYCAR, said in a statement. “But circumstances change and now we’re seeking new partnerships with brands looking to align with the fastest, most versatile form of racing. We are combining and strengthening our commercial functions at INDYCAR and Indianapolis Motor Speedway, which will allow us to more aggressively pursue new opportunities for our sport.”
The aforementioned “circumstances change” refers to a change at the top of IZOD’s parent company, Phillips-Van Heusen. Allen Sirken, the former head, was a fan of IZOD expanding its horizons into IndyCar first via a personal services agreement with Ryan Hunter-Reay, that later blossomed into the title sponsorship.
RHR ran a partial 2009 season with Vision Racing and a full 2010 with Andretti Autosport in IZOD colors. IZOD’s activation was prevalent and obvious for 2010 and 2011.
But a two-year drawdown as Sirken exited the building and a change at the top occurred meant the new regime wasn’t keen on continuing the partnership. As it is, IZOD leaves a year early, ahead of the fifth year of its contract.
“After an exciting relationship that has been as enjoyable and fast-paced as INDYCAR itself, PVH Corp. has made the decision to not continue IZOD’s title sponsorship with IndyCar beyond the 2013 season,” said Mike Kelly, Executive Vice President, The PVH Marketing Group. “As we and our retail partners shift the IZOD brand’s product focus, we need to shift our marketing spend to complement it. We would like to thank the IndyCar community, from the amazing fans, to the incredible drivers, to the entire series, for their partnership. We wish the series all the best and we look forward to finishing out the 2013 season with much success.”
IndyCar did not have a title sponsor last in 2009; it’s likely a search will occur for a replacement, possibly with existing series partners.
Jul 29, 2014, 4:45 PM EDT
Coming up today: The Top 5 wins of Jeff Gordon’s career; “Scan All 43″ for the Brickyard 400; reaction to Ty Dillon’s Nationwide win at Indianapolis.
Jul 29, 2014, 3:30 PM EDT
Richard Petty and David Pearson were joined on Sunday by Jeff Gordon as the only Sprint Cup drivers to win at least 90 races at NASCAR’s top level.
Jul 29, 2014, 3:00 PM EDT
Between a few days in Texas and auctioning off her race worn Indianapolis 500 helmet, it’s been a busy couple of weeks for Pippa Mann and the Susan G. Komen organization.
Jul 29, 2014, 2:31 PM EDT
Chase-eligible teams will have to send a driver not qualified for the post-season to an Aug. 26 tire test at Homestead-Miami Speedway.
Jul 29, 2014, 2:00 PM EDT
IndyCar heads to Mid-Ohio this week. Here’s how telemetry readings from the track looked 20 years ago.
Jul 29, 2014, 1:30 PM EDT
After a group of laid-off employees from Caterham announced their intent to pursue legal action against the team’s new owners, Caterham has said they’ll push for a lawsuit against the ex-employees over “gross misrepresentation of the facts.”
Jul 29, 2014, 1:00 PM EDT
MotorSportsTalk catches up with Milwaukee IndyFest general manager Kevin Healy of Andretti Sports Marketing for a primer on the level of IndyFest promotion you’ll see at the Wisconsin State Fair, which starts Thursday.
Jul 29, 2014, 12:30 PM EDT
It’s been a character-building season for the defending World Champions, but things are looking up for Red Bull going into the summer break.
Jul 29, 2014, 12:00 PM EDT
Two charity cars and three comeback efforts highlight the Pirelli World Challenge weekend at Mid-Ohio.
Jul 29, 2014, 11:00 AM EDT
English rookie Jack Hawksworth has impressed more often than not during his first IndyCar season, and could bag his first win before the year’s out.
Jul 29, 2014, 10:05 AM EDT
Reports Tuesday indicate Bernie Ecclestone could attempt to pay his way out of his corruption case.
Jul 29, 2014, 9:49 AM EDT
Bernie Ecclestone speaks out against standing starts, and wants them gone for 2015 before they even get the chance to debut.
Jul 29, 2014, 9:00 AM EDT
Roush Fenway Racing faces a period of uncertainty with its younger lineup for 2015, alongside Greg Biffle.
Jul 29, 2014, 8:00 AM EDT
There have been some massive rises and falls in the F1 points tables comparing the 2014 standings post-Hungary to the 2013 ones.
Jul 28, 2014, 7:00 PM EDT
Among the possible options: A new steering damper, a thumb/wrist brace adapted from motocross, and energy-absorbing material for steering wheels.
Jul 28, 2014, 6:15 PM EDT
Jeff Gordon reflects on fifth Brickyard victory; Joe Gibbs Racing starting to peak; the impact of Carl Edwards’ exit from Roush Fenway Racing.
Jul 28, 2014, 5:30 PM EDT
All the notes and numbers to keep in mind as the Sprint Cup Series makes its second visit to Pocono.
Jul 28, 2014, 4:45 PM EDT
Coming up today: Highlights from Jeff Gordon’s fifth win at Indy; Carl Edwards on his upcoming exit from Roush Fenway Racing; Kasey Kahne’s missed opportunity.
Jul 28, 2014, 4:00 PM EDT
The NASCAR AMERICA crew talks about Gordon’s history of success at Indianapolis and throughout his NASCAR career.
Jul 28, 2014, 3:17 PM EDT
Chase hopefuls target the Glen’s road course event on Aug. 10 as a chance to get into the post-season.