Sep 27, 2013, 4:13 PM EDT
Two major, but not terribly unexpected, IndyCar pieces of news have just emerged this Friday.
The first is that series title sponsor IZOD, who assumed the role in 2010 after beginning its partnership in 2008, will leave its role at the end of the year.
“We are proud of our partnership with IZOD over the past six years and we’re grateful to PVH Corp., owner of the IZOD brand, for its support, creativity and vision,” Mark Miles, CEO of Hulman & Co., the parent company of INDYCAR, said in a statement. “But circumstances change and now we’re seeking new partnerships with brands looking to align with the fastest, most versatile form of racing. We are combining and strengthening our commercial functions at INDYCAR and Indianapolis Motor Speedway, which will allow us to more aggressively pursue new opportunities for our sport.”
The aforementioned “circumstances change” refers to a change at the top of IZOD’s parent company, Phillips-Van Heusen. Allen Sirken, the former head, was a fan of IZOD expanding its horizons into IndyCar first via a personal services agreement with Ryan Hunter-Reay, that later blossomed into the title sponsorship.
RHR ran a partial 2009 season with Vision Racing and a full 2010 with Andretti Autosport in IZOD colors. IZOD’s activation was prevalent and obvious for 2010 and 2011.
But a two-year drawdown as Sirken exited the building and a change at the top occurred meant the new regime wasn’t keen on continuing the partnership. As it is, IZOD leaves a year early, ahead of the fifth year of its contract.
“After an exciting relationship that has been as enjoyable and fast-paced as INDYCAR itself, PVH Corp. has made the decision to not continue IZOD’s title sponsorship with IndyCar beyond the 2013 season,” said Mike Kelly, Executive Vice President, The PVH Marketing Group. “As we and our retail partners shift the IZOD brand’s product focus, we need to shift our marketing spend to complement it. We would like to thank the IndyCar community, from the amazing fans, to the incredible drivers, to the entire series, for their partnership. We wish the series all the best and we look forward to finishing out the 2013 season with much success.”
IndyCar did not have a title sponsor last in 2009; it’s likely a search will occur for a replacement, possibly with existing series partners.
Mar 27, 2015, 7:08 PM EDT
Rain washed out Friday’s first two rounds of qualifying for this weekend’s 6th annual NHRA Four-Wide Nationals at zMAX Dragway in Concord, N.C.
Mar 27, 2015, 6:03 PM EDT
No IndyCar second practice, and other notes from St. Petersburg.
Mar 27, 2015, 5:50 PM EDT
Michael Johnson in ICU after practice accident at St. Petersburg.
Mar 27, 2015, 5:00 PM EDT
Are Red Bull’s recent quibbles about Mercedes’ dominance well-reasoned, or is it simply a case of sour grapes?
Mar 27, 2015, 3:00 PM EDT
Marciello becomes the first Italian driver in four years to take part in an F1 weekend session.
Mar 27, 2015, 2:00 PM EDT
2014 GP2 champion will take part in his first F1 grand prix weekend session in Shanghai.
Mar 27, 2015, 1:50 PM EDT
Will Power leads IndyCar’s opening practice session of 2015.
Mar 27, 2015, 1:00 PM EDT
However, Renault could pull out of F1 altogether in the near future should it decide that its involvement is no longer viable.
Mar 27, 2015, 12:00 PM EDT
Hot conditions make for difficult running during practice on Friday.
Mar 27, 2015, 11:06 AM EDT
Wilson and Andretti – finally confirmed.
Mar 27, 2015, 11:00 AM EDT
Defending world champion sidelined by engine issues in FP1 on Friday.
Mar 27, 2015, 10:30 AM EDT
Hitachi and Brembo back in IndyCar for 2015.
Mar 27, 2015, 10:00 AM EDT
Spaniard completes 45 laps in Friday practice as he gets back behind the wheel of an F1 car for the first time in a month.
Mar 27, 2015, 9:40 AM EDT
Roundup of all the Verizon IndyCar Series preseason posts for the 2015 season, heading into this weekend’s Firestone Grand Prix of St. Petersburg.
Mar 27, 2015, 9:05 AM EDT
Scott Speed, Loic Duval set for further Formula E starts in Long Beach.
Mar 27, 2015, 9:00 AM EDT
Team should qualify for Sunday’s Malaysian Grand Prix, thus completing its comeback.
Mar 27, 2015, 8:00 AM EDT
British driver planned to use a blue helmet to pay homage to Mercedes title sponsor Petronas in Malaysia.
Mar 27, 2015, 3:31 AM EDT
British driver responds to the pace shown by Mercedes teammate Nico Rosberg in FP1 by topping the second session on Friday.
Mar 27, 2015, 1:45 AM EDT
Catch all of the action from second practice live on NBCSN and Live Extra.
Mar 26, 2015, 11:31 PM EDT
Defending world champion forced to stop his car out on track early in practice, but Rosberg enjoys a more fruitful session.
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