Sep 27, 2013, 4:13 PM EDT
Two major, but not terribly unexpected, IndyCar pieces of news have just emerged this Friday.
The first is that series title sponsor IZOD, who assumed the role in 2010 after beginning its partnership in 2008, will leave its role at the end of the year.
“We are proud of our partnership with IZOD over the past six years and we’re grateful to PVH Corp., owner of the IZOD brand, for its support, creativity and vision,” Mark Miles, CEO of Hulman & Co., the parent company of INDYCAR, said in a statement. “But circumstances change and now we’re seeking new partnerships with brands looking to align with the fastest, most versatile form of racing. We are combining and strengthening our commercial functions at INDYCAR and Indianapolis Motor Speedway, which will allow us to more aggressively pursue new opportunities for our sport.”
The aforementioned “circumstances change” refers to a change at the top of IZOD’s parent company, Phillips-Van Heusen. Allen Sirken, the former head, was a fan of IZOD expanding its horizons into IndyCar first via a personal services agreement with Ryan Hunter-Reay, that later blossomed into the title sponsorship.
RHR ran a partial 2009 season with Vision Racing and a full 2010 with Andretti Autosport in IZOD colors. IZOD’s activation was prevalent and obvious for 2010 and 2011.
But a two-year drawdown as Sirken exited the building and a change at the top occurred meant the new regime wasn’t keen on continuing the partnership. As it is, IZOD leaves a year early, ahead of the fifth year of its contract.
“After an exciting relationship that has been as enjoyable and fast-paced as INDYCAR itself, PVH Corp. has made the decision to not continue IZOD’s title sponsorship with IndyCar beyond the 2013 season,” said Mike Kelly, Executive Vice President, The PVH Marketing Group. “As we and our retail partners shift the IZOD brand’s product focus, we need to shift our marketing spend to complement it. We would like to thank the IndyCar community, from the amazing fans, to the incredible drivers, to the entire series, for their partnership. We wish the series all the best and we look forward to finishing out the 2013 season with much success.”
IndyCar did not have a title sponsor last in 2009; it’s likely a search will occur for a replacement, possibly with existing series partners.
Apr 20, 2014, 9:00 AM EDT
Largely unnoticed, these two youngsters were brilliant today in China.
Apr 20, 2014, 8:00 AM EDT
German driver saw no reason to follow team orders, but soon realised that there was no point in holding Ricciardo up.
Apr 20, 2014, 7:15 AM EDT
German driver downbeat after losing to Hamilton yet again, but in the grand scheme of things, it was a great result.
Apr 20, 2014, 6:30 AM EDT
Embarrassing error sees race end on lap 54, not lap 56; Kobayashi the only driver to lose a position.
Apr 20, 2014, 6:15 AM EDT
Ferrari ends torrid week with something to smile about as Alonso finishes third in China.
Apr 20, 2014, 5:47 AM EDT
German driver refuses to let Daniel Ricciardo past at first, but ultimately thinks better of it.
Apr 20, 2014, 5:30 AM EDT
British driver delighted with team effort, and pleased to see teammate Nico Rosberg reach the podium again.
Apr 20, 2014, 4:43 AM EDT
British driver goes wire-to-wire to claim his third straight win and number 25 of his F1 career.
Apr 20, 2014, 2:15 AM EDT
As the Mercedes turf war rumbles on, Red Bull and Ferrari will be waiting in the wings to pick up the pieces.
Apr 20, 2014, 2:00 AM EDT
Here’s how the drivers will line up for the 2014 Chinese Grand Prix today, live on NBCSN and Live Extra from 2:30am ET.
Apr 20, 2014, 1:30 AM EDT
He has come close before, but Hamilton finally can make it three wins in a row today in China.
Apr 19, 2014, 7:25 PM EDT
In a just-released video interview, 2012 Sprint Cup champion Brad Keselowski – looking perhaps as somber as we’ve ever seen him, at times seemingly ready to break into tears – discusses how heartbroken, if not potentially betrayed he felt in 2009 when team owner Rick Hendrick picked Mark Martin to drive the No. 5 Chevrolet instead of giving Keselowski the opportunity, even though Bad Brad insists Hendrick had previously promised him that ride in 2010.
Apr 19, 2014, 4:30 PM EDT
The former Red Bull F1 competitor will start sixth on tomorrow’s grid at Silverstone.
Apr 19, 2014, 3:30 PM EDT
If it has wheels and tires, it typically can be raced down a dragstrip. But take a pickup truck, throw in a high-power diesel engine in it, and you have a rolling battering ram that will take down anything in its path – even guard rails that are supposed to prevent that very thing from happening.
Apr 19, 2014, 3:20 PM EDT
The former GP2 competitors qualify up the grid in their respective classes for tomorrow’s WEC opener at Silverstone.
Apr 19, 2014, 3:03 PM EDT
While we don’t condone street racing whatsoever, the video below is one of the best we’ve seen in a long time. Even better, it’s more of parking lot racing, with radio controlled cars burning up the asphalt and concrete — so no actual humans, animals or real-life vehicles were put in jeopardy. An added bonus is this is an outstanding homage to the Fast & Furious series, with particular emphasis on actor Paul Walker, who was killed last December in a tragic street racing crash.
Apr 19, 2014, 1:00 PM EDT
If the Indianapolis Motor Speedway isn’t *the* coolest place to hold an Easter egg hunt, we figure it’s at least one of them.
Apr 19, 2014, 12:13 PM EDT
The future of Swan Racing in Sprint Cup racing is not looking good.
Apr 19, 2014, 10:30 AM EDT
Toyota takes the pole for Sunday’s FIA WEC opener in Silverstone.
Apr 19, 2014, 10:09 AM EDT
Couple new sponsors for GTD team within TUDOR Championship.
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