Sep 27, 2013, 4:13 PM EDT
Two major, but not terribly unexpected, IndyCar pieces of news have just emerged this Friday.
The first is that series title sponsor IZOD, who assumed the role in 2010 after beginning its partnership in 2008, will leave its role at the end of the year.
“We are proud of our partnership with IZOD over the past six years and we’re grateful to PVH Corp., owner of the IZOD brand, for its support, creativity and vision,” Mark Miles, CEO of Hulman & Co., the parent company of INDYCAR, said in a statement. “But circumstances change and now we’re seeking new partnerships with brands looking to align with the fastest, most versatile form of racing. We are combining and strengthening our commercial functions at INDYCAR and Indianapolis Motor Speedway, which will allow us to more aggressively pursue new opportunities for our sport.”
The aforementioned “circumstances change” refers to a change at the top of IZOD’s parent company, Phillips-Van Heusen. Allen Sirken, the former head, was a fan of IZOD expanding its horizons into IndyCar first via a personal services agreement with Ryan Hunter-Reay, that later blossomed into the title sponsorship.
RHR ran a partial 2009 season with Vision Racing and a full 2010 with Andretti Autosport in IZOD colors. IZOD’s activation was prevalent and obvious for 2010 and 2011.
But a two-year drawdown as Sirken exited the building and a change at the top occurred meant the new regime wasn’t keen on continuing the partnership. As it is, IZOD leaves a year early, ahead of the fifth year of its contract.
“After an exciting relationship that has been as enjoyable and fast-paced as INDYCAR itself, PVH Corp. has made the decision to not continue IZOD’s title sponsorship with IndyCar beyond the 2013 season,” said Mike Kelly, Executive Vice President, The PVH Marketing Group. “As we and our retail partners shift the IZOD brand’s product focus, we need to shift our marketing spend to complement it. We would like to thank the IndyCar community, from the amazing fans, to the incredible drivers, to the entire series, for their partnership. We wish the series all the best and we look forward to finishing out the 2013 season with much success.”
IndyCar did not have a title sponsor last in 2009; it’s likely a search will occur for a replacement, possibly with existing series partners.
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Ryan Hunter-Reay begins rebound from NOLA wreck by qualifying fourth in Long Beach.
Apr 18, 2015, 6:44 PM EDT
NBCSN IndyCar analyst Townsend Bell returns to the Indianapolis 500 with Dreyer & Reinbold/Kingdom Racing.
Apr 18, 2015, 6:19 PM EDT
Helio Castroneves brings Team Penske its third consecutive pole to start the season.
Apr 18, 2015, 5:52 PM EDT
IndyCar qualifying about to go on NBCSN and NBC Sports Live Extra.
Apr 18, 2015, 5:28 PM EDT
Jack Harvey will start from the pole for Sunday’s Indy Lights race in Long Beach.
Apr 18, 2015, 5:00 PM EDT
American driver Alexander Rossi performs admirably to finish third, having lost the lead of the race with two laps remaining.
Apr 18, 2015, 3:15 PM EDT
Despite expecting to struggle in Bahrain, Sainz will start the race from ninth place on Sunday.
Apr 18, 2015, 2:40 PM EDT
Grosjean believes he could have qualified higher up the grid, but is pleased to have maintained his 100% Q3 record in 2015.
Apr 18, 2015, 2:12 PM EDT
Simon Pagenaud led IndyCar’s final practice session in Long Beach.
Apr 18, 2015, 2:07 PM EDT
Daniel Ricciardo fares far better in the sister Red Bull, qualifying seventh in Bahrain.
Apr 18, 2015, 2:00 PM EDT
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Apr 18, 2015, 1:30 PM EDT
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Apr 18, 2015, 1:04 PM EDT
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Apr 18, 2015, 1:00 PM EDT
Four-time world champion qualified second for the Bahrain Grand Prix, splitting the Mercedes drivers at the front of the grid.
- Castroneves secures pole in IndyCar qualifying at Long Beach 0
- Hamilton eases to fourth straight pole position in Bahrain 0
- Hamilton closes out Bahrain GP practice on top 0
- INDYCAR confirms more aero kit updates coming to Long Beach 1
- Rocky Moran Jr. to replace Huertas in Coyne’s No. 18 for Long Beach 7
- Rosberg heads up Mercedes one-two in Bahrain FP2 1
- Kimi Raikkonen quickest in first practice for Bahrain GP 2