Sep 27, 2013, 4:13 PM EDT
Two major, but not terribly unexpected, IndyCar pieces of news have just emerged this Friday.
The first is that series title sponsor IZOD, who assumed the role in 2010 after beginning its partnership in 2008, will leave its role at the end of the year.
“We are proud of our partnership with IZOD over the past six years and we’re grateful to PVH Corp., owner of the IZOD brand, for its support, creativity and vision,” Mark Miles, CEO of Hulman & Co., the parent company of INDYCAR, said in a statement. “But circumstances change and now we’re seeking new partnerships with brands looking to align with the fastest, most versatile form of racing. We are combining and strengthening our commercial functions at INDYCAR and Indianapolis Motor Speedway, which will allow us to more aggressively pursue new opportunities for our sport.”
The aforementioned “circumstances change” refers to a change at the top of IZOD’s parent company, Phillips-Van Heusen. Allen Sirken, the former head, was a fan of IZOD expanding its horizons into IndyCar first via a personal services agreement with Ryan Hunter-Reay, that later blossomed into the title sponsorship.
RHR ran a partial 2009 season with Vision Racing and a full 2010 with Andretti Autosport in IZOD colors. IZOD’s activation was prevalent and obvious for 2010 and 2011.
But a two-year drawdown as Sirken exited the building and a change at the top occurred meant the new regime wasn’t keen on continuing the partnership. As it is, IZOD leaves a year early, ahead of the fifth year of its contract.
“After an exciting relationship that has been as enjoyable and fast-paced as INDYCAR itself, PVH Corp. has made the decision to not continue IZOD’s title sponsorship with IndyCar beyond the 2013 season,” said Mike Kelly, Executive Vice President, The PVH Marketing Group. “As we and our retail partners shift the IZOD brand’s product focus, we need to shift our marketing spend to complement it. We would like to thank the IndyCar community, from the amazing fans, to the incredible drivers, to the entire series, for their partnership. We wish the series all the best and we look forward to finishing out the 2013 season with much success.”
IndyCar did not have a title sponsor last in 2009; it’s likely a search will occur for a replacement, possibly with existing series partners.
Jul 29, 2015, 6:05 PM EDT
IndyCar penalizes Honda for five engines that did not “attain their life cycle.”
Jul 29, 2015, 5:10 PM EDT
Rahal is second in the points and takes his career best season to his home track of Mid-Ohio.
Jul 29, 2015, 2:37 PM EDT
Johnson will make his first start of 2015 this weekend at Mid-Ohio.
Jul 29, 2015, 1:10 PM EDT
Simon Pagenaud looking for first top-fin finish since Detroit race one.
Jul 29, 2015, 12:02 PM EDT
In eight IndyCar races at Mid-Ohio, Scott Dixon has a record five wins.
Jul 29, 2015, 9:00 AM EDT
There’s still a good seven to 10 high-quality drivers without a win in IndyCar, 2015, who could add to the list of winners.
Marcos Ambrose looks to salvage lost season in V8 Supercars, has had no issues ‘moving on’ from NASCAR
Jul 28, 2015, 8:50 PM EDT
Even though it has been pretty much of a lost season for him in Australia’s V8 Supercars series, Marcos Ambrose believes he can still find some success before the racing year is over.
‘Race With Restraint’ proves grassroots racers want, will use more safety equipment at affordable rate
Jul 28, 2015, 6:56 PM EDT
The first attempt at bringing top-of-the-line safety equipment to the grassroots racing masses was an unqualified success.
Jul 28, 2015, 4:32 PM EDT
Hector Arana Jr. hopes 2015 is about time to finally be his time.
Jul 28, 2015, 3:45 PM EDT
Fast facts heading into this weekend’s Honda Indy 200, courtesy of IndyCar PR staff.
Jul 28, 2015, 2:50 PM EDT
To paraphrase Mark Twain, rumors of the demise of NHRA’s Pro Stock class have been greatly exaggerated.
Jul 28, 2015, 12:31 PM EDT
Simon Pagenaud swaps firesuit for street clothes when driving the Penske Truck Rental truck, playing “mover” this weekend.
Jul 28, 2015, 11:38 AM EDT
The latest car for Austin Cindric is a Lamborghini at Mid-Ohio this weekend.
Jul 28, 2015, 11:23 AM EDT
Zanardi still wants to race the Indy 500, if possible.
Jul 28, 2015, 11:04 AM EDT
Singapore Grand Prix circuit to adjust Turns 11 to 13.
Jul 28, 2015, 10:15 AM EDT
Sherwin-Williams joins the Hulman Motorsports family as Official Paint and Finishing Partner.
Jul 28, 2015, 9:55 AM EDT
We check in with NBCSN IndyCar analyst Townsend Bell for latest “Ten with Townsend” insights, post the Iowa race and heading into Mid-Ohio.
Jul 27, 2015, 4:51 PM EDT
Good news, Ricciardo made the podium. Bad news, his trophy didn’t survive it.
Jul 27, 2015, 4:09 PM EDT
Jakes kept his visor down after all on a pit stop in Iowa.
Jul 27, 2015, 3:13 PM EDT
A quick look back at Chaves’ short track debut.
- It’s “never-say-die” for Graham Rahal with three races left 0
- Paralyzed driver Michael Johnson returning to track in Pro Mazda 0
- Simon Pagenaud ‘agonizingly close’ to wins at Mid-Ohio, not to success in 2015 0
- With three races left, who could still win in IndyCar, season 2015? 1
- Marcos Ambrose looks to salvage lost season in V8 Supercars, has had no issues ‘moving on’ from NASCAR 6
- NHRA: Big changes coming to Pro Stock this weekend, next season 20
- Report: Alex Zanardi keen to make Indianapolis 500 debut 7