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Miles: Road course race is plan to “jump start, ignite” month of May

Oct 1, 2013, 6:00 PM EDT

Show car and revised course (IndyCar photo) Mark Miles and GP of Indianapolis logo (IndyCar photo)

Hulman & Co. CEO Mark Miles said the month of May at Indianapolis in its current stature could be so much more. So plans to increase exposure for the city, and the bottom line for the Indianapolis Motor Speedway have made an IMS road course race for IndyCar all the more likely.

“We started looking candidly and asked, ‘Can take this to another level? What if we could do more with May?’ This will build to the culminating event. What if we could jump start and ignite May,” Miles said at the IMS press conference on Tuesday.

Miles said the two weekends prior to the Indianapolis 500 – which in 2014 will be held May 25 – needed a concerted effort to feel like bigger deals.

“We concluded we needed to concentrate on the weekends,” he said. “Opening weekend, I just had this nagging feel we could do more. We had a great antique car show, practice, and the atmosphere was starting but we asked why not turbocharge it. Let’s bring the best of our worlds together. I feel we need to expose Indianapolis race fans to IndyCar racing.”

That last line is, to this writer’s mind at least, a tad disconcerting considering the high volume of IndyCar fans that live in Indianapolis or the surrounding areas. But perhaps Miles’ point was more that a fair number of fans who attend the Indianapolis 500 do so because it is an iconic cultural event, not necessarily for the race itself.

And additionally, the Indianapolis 500 is blacked out locally in Indy, which removes a local option for fans who may not choose to attend the race in person.

Miles is optimistic this race could expose Indianapolis, and the IndyCar Series, to a greater national level of attention. As Mayor Greg Ballard put it, there is “nothing like the month of May in Indianapolis.”

  1. apexassassin - Oct 2, 2013 at 10:33 AM

    Everyone knows there is a large drug problem in Indy… who knew it included the white collar crowd as well.

    • indycarseries500 - Oct 3, 2013 at 4:08 PM

      Haha…what happened to you in Indy?

      • apexassassin - Oct 3, 2013 at 7:18 PM

        Highest high school dropout to prison figures in the country.
        $300 cars with $3000 24″ wheels.
        People think Waffle House is good food and that Sato is a great driver.
        The best bar in the whole city now caters to stoner-rock and dubstep and took their Irish Stew off the menu.
        Also, anywhere but the circuit makes Detroit look like a nice place to raise a family.
        I could go on…

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