Oct 24, 2013, 3:36 PM EDT
Sebastian Vettel appears ready to equal his racing hero and German countryman Michael Schumacher and also Juan Manuel Fangio as the only drivers in Formula One history to win four consecutive World Championships. That alone places him in the Mount Rushmore of legends in the sport; since entering in 2007 as a teenager, Vettel has stormed through the F1 record books with nearly every single Grand Prix.
Schumacher’s all-time marks of 91 wins and 7 World Championships are eventually going to be in range for Vettel, who thus far has 35 and 3 at age 26. He’s already the youngest to win three titles. Schumacher had runs of seven and five straight wins in 2004, the year of his final title. Fangio never won more than three races in a row and won just 24 races in his career, but raced during an era when only nine to 11 Grands Prix were on the calendar.
Yet while his status among the all-time greats of F1 is being solidified, his awareness to an American fan base is not at the same level as his on-track achievements.
Compared to some of America’s most dominant and recognizable stick-and-ball athletes – such as LeBron James, Tiger Woods, and Tom Brady/Peyton Manning – Vettel matches up from a dominance and success level.
LeBron’s at least a third of the way to his “not three, not four, not five, not six” proclamation with back-to-back rings. Brady’s run of success netted three Super Bowls in a four-year run earlier this century. Woods’ streak included holding all four major titles at the same time from 2000 to 2001, and his total of 14 majors is still unrivaled among other golfers even though he’s been stuck on 14 since that U.S. Open win over Rocco Mediate in 2008.
And yet Vettel’s got a record streak that would trump them all, with four successive season-long championships assuming he caps it off this weekend in India. One site rates his marketability behind that of NBA star Blake Griffin and tennis player Sloane Stephens, not to mention fellow F1 driver Lewis Hamilton.
So why is he not as well-known in these parts? Several factors, actually.
The obvious, of course, was the lack of a United States Grand Prix until the event’s return at Austin’s Circuit of the Americas last year. Still, you can catch him for this year’s race on Nov. 17 on NBC, or in person at the track.
Looking historically, Vettel actually made his debut at the last USGP in Indianapolis in 2007 – as a then-long-haired, blonde, 19-year-old as an injury replacement for Robert Kubica at the BMW Sauber team. He scored a championship point with eighth place, the youngest driver to do so, and began his march on the record books.
Those who paid attention that weekend – and are F1 devotees – will know they witnessed the beginning of the legend. The more casual observers, though, likely would not have known of Vettel until the series’ return a year ago.
Second is his sponsor, Red Bull. For all its marketing brilliance over the years, Red Bull has not opted to make Vettel the focal point of its ads in the U.S. since he joined the team in 2009. There’s been more ads from new Red Bull partner Infiniti this year – one with generic Red Bull Formula 3 cars racing through streets I can think of off the top of my head – and Vettel’s not included directly.
Red Bull got more mileage from a marketing and buzz standpoint out of the “Red Bull Stratos” event last October, when Austrian skydiver Felix Baumgartner free fell from more than 125,000 feet in space. It truly felt like “an event;” a Vettel Grand Prix win seems like “just another Sunday.”
You could argue Mobil 1 has made McLaren driver Jenson Button and, previously, Hamilton bigger names in the U.S. Hamilton and fellow Mobil 1 driver Tony Stewart memorably exchanged rides for a day in a made-for-TV 2011 event, and the two were in commercials together as well. This year, Button’s starred opposite “Smoke,” as the term “Soda cookies” has officially entered the vernacular.
All three – Vettel and the pair of English World Champions, Button and Hamilton – are much bigger on the other side of the pond compared to here. The Barclays Premier League has gained recent traction in the U.S., but it and F1 are the two major sports in England by contrast to here, where the NFL rules all.
Perhaps comparable examples for Vettel in the U.S. are Spanish soccer players Xavi Hernandez and Andrés Iniesta, who have won multiple titles with their club team, Barcelona, and international trophies with Spain. But a U.S. sports fan may be hard-pressed to pick either out of a crowd. The same applies to Vettel.
Third, and the issue all F1 stars worldwide all seem to have here, is that the races often come on in the overnight or early morning hours. Only the most devoted, fervent fans have the desire and passion to want to wake up that early, or stay up that late, to watch Grands Prix.
And with Vettel’s recent run of success – five straight victories heading into this weekend – it has the potential to turn fans off with the notion that a race is as good as decided before it even begins. Say what you will about what it takes to achieve that, but unless you’re a fan of dominance and watching the best at their peak, it can get old.
We know Vettel’s an excellent shoe and from those who cover him every Grand Prix weekend, he has a sunny disposition, quick wit, sharp, insightful answers to journalist questions and an enthusiasm for winning that is evident every time that finger waves “number one.”
It just hasn’t waved “number one” here in terms of awareness of his level of dominance.
Mar 27, 2015, 3:31 AM EDT
British driver responds to the pace shown by Mercedes teammate Nico Rosberg in FP1 by topping the second session on Friday.
Mar 27, 2015, 1:45 AM EDT
Catch all of the action from second practice live on NBCSN and Live Extra.
Mar 26, 2015, 11:31 PM EDT
Defending world champion forced to stop his car out on track early in practice, but Rosberg enjoys a more fruitful session.
Mar 26, 2015, 10:00 PM EDT
Malaysian GP FP1 about to launch.
Mar 26, 2015, 5:30 PM EDT
Finnish driver believes that the team has made a big step forward over the winter.
Mar 26, 2015, 4:00 PM EDT
A quick look through the runners in Indy Lights, Pro Mazda and USF2000 for 2015.
Mar 26, 2015, 4:00 PM EDT
Difficulties faced by a number of teams give Sauber an early chance to rack up some points.
Mar 26, 2015, 3:00 PM EDT
“I find it quite funny and interesting that the opinion is coming from individuals who have had so much success.”
Mar 26, 2015, 2:40 PM EDT
He’s finally the champion, but Will Power enters 2015 still with more to prove.
Mar 26, 2015, 2:00 PM EDT
NBCSN’s Will Buxton brings you the latest insight and interviews ahead of the Malaysian Grand Prix.
Mar 26, 2015, 1:00 PM EDT
Spaniard rejects claim that he thought he was in 1995 following his accident in pre-season.
Mar 26, 2015, 12:09 PM EDT
Two-time NHRA Funny Car champion Cruz Pedregon and NASCAR Sprint Cup driver Joey Logano spent an afternoon in each other’s respective worlds — and cars — on Wednesday.
Mar 26, 2015, 12:00 PM EDT
Luke Smith and Tony DiZinno give their verdict on this weekend’s Malaysian GP as Fernando returns, Manor hopes to fire up, and Red Bull prepares to declare war on Renault.
Mar 26, 2015, 11:00 AM EDT
Formula 1 heads to Malaysia for the second round of the 2015 season, but will Lewis Hamilton be able to double up and maintain his winning streak?
Mar 26, 2015, 10:00 AM EDT
Coyne heads into the season with two lesser experienced drivers, but looks to play spoiler.
Mar 26, 2015, 9:00 AM EDT
IndyCar has a wave of younger talent in the series, who need to start winning sooner rather than later.
Mar 26, 2015, 8:00 AM EDT
Both drivers failed to race in Australia due to injury, but will return this weekend.
Mar 26, 2015, 6:38 AM EDT
Ex-Force India and Sauber man moves to Williams for 2015.
Mar 25, 2015, 5:40 PM EDT
Fernando Alonso will start his 2015 F1 season in the Malaysian Grand Prix.
Mar 25, 2015, 3:57 PM EDT
After both of its cars failed to finish a lap in the season opener, Lotus looks toward the Malaysian Grand Prix.
- Hamilton hits back by topping second practice in Malaysia 0
- Rosberg quickest in Malaysia FP1 as Hamilton hits trouble 1
- Now IndyCar’s champion, Will Power’s mindset hasn’t changed heading into 2015 0
- Alonso moves to clear up testing crash conspiracy theories 2
- NHRA Funny Car driver Cruz Pedregon trades seats for a day with NASCAR counterpart Joey Logano 2
- Can IndyCar’s next generation take it to the established veterans? 1
- Fernando Alonso talks return in Malaysian GP 3