Oct 24, 2013, 3:36 PM EDT
Sebastian Vettel appears ready to equal his racing hero and German countryman Michael Schumacher and also Juan Manuel Fangio as the only drivers in Formula One history to win four consecutive World Championships. That alone places him in the Mount Rushmore of legends in the sport; since entering in 2007 as a teenager, Vettel has stormed through the F1 record books with nearly every single Grand Prix.
Schumacher’s all-time marks of 91 wins and 7 World Championships are eventually going to be in range for Vettel, who thus far has 35 and 3 at age 26. He’s already the youngest to win three titles. Schumacher had runs of seven and five straight wins in 2004, the year of his final title. Fangio never won more than three races in a row and won just 24 races in his career, but raced during an era when only nine to 11 Grands Prix were on the calendar.
Yet while his status among the all-time greats of F1 is being solidified, his awareness to an American fan base is not at the same level as his on-track achievements.
Compared to some of America’s most dominant and recognizable stick-and-ball athletes – such as LeBron James, Tiger Woods, and Tom Brady/Peyton Manning – Vettel matches up from a dominance and success level.
LeBron’s at least a third of the way to his “not three, not four, not five, not six” proclamation with back-to-back rings. Brady’s run of success netted three Super Bowls in a four-year run earlier this century. Woods’ streak included holding all four major titles at the same time from 2000 to 2001, and his total of 14 majors is still unrivaled among other golfers even though he’s been stuck on 14 since that U.S. Open win over Rocco Mediate in 2008.
And yet Vettel’s got a record streak that would trump them all, with four successive season-long championships assuming he caps it off this weekend in India. One site rates his marketability behind that of NBA star Blake Griffin and tennis player Sloane Stephens, not to mention fellow F1 driver Lewis Hamilton.
So why is he not as well-known in these parts? Several factors, actually.
The obvious, of course, was the lack of a United States Grand Prix until the event’s return at Austin’s Circuit of the Americas last year. Still, you can catch him for this year’s race on Nov. 17 on NBC, or in person at the track.
Looking historically, Vettel actually made his debut at the last USGP in Indianapolis in 2007 – as a then-long-haired, blonde, 19-year-old as an injury replacement for Robert Kubica at the BMW Sauber team. He scored a championship point with eighth place, the youngest driver to do so, and began his march on the record books.
Those who paid attention that weekend – and are F1 devotees – will know they witnessed the beginning of the legend. The more casual observers, though, likely would not have known of Vettel until the series’ return a year ago.
Second is his sponsor, Red Bull. For all its marketing brilliance over the years, Red Bull has not opted to make Vettel the focal point of its ads in the U.S. since he joined the team in 2009. There’s been more ads from new Red Bull partner Infiniti this year – one with generic Red Bull Formula 3 cars racing through streets I can think of off the top of my head – and Vettel’s not included directly.
Red Bull got more mileage from a marketing and buzz standpoint out of the “Red Bull Stratos” event last October, when Austrian skydiver Felix Baumgartner free fell from more than 125,000 feet in space. It truly felt like “an event;” a Vettel Grand Prix win seems like “just another Sunday.”
You could argue Mobil 1 has made McLaren driver Jenson Button and, previously, Hamilton bigger names in the U.S. Hamilton and fellow Mobil 1 driver Tony Stewart memorably exchanged rides for a day in a made-for-TV 2011 event, and the two were in commercials together as well. This year, Button’s starred opposite “Smoke,” as the term “Soda cookies” has officially entered the vernacular.
All three – Vettel and the pair of English World Champions, Button and Hamilton – are much bigger on the other side of the pond compared to here. The Barclays Premier League has gained recent traction in the U.S., but it and F1 are the two major sports in England by contrast to here, where the NFL rules all.
Perhaps comparable examples for Vettel in the U.S. are Spanish soccer players Xavi Hernandez and Andrés Iniesta, who have won multiple titles with their club team, Barcelona, and international trophies with Spain. But a U.S. sports fan may be hard-pressed to pick either out of a crowd. The same applies to Vettel.
Third, and the issue all F1 stars worldwide all seem to have here, is that the races often come on in the overnight or early morning hours. Only the most devoted, fervent fans have the desire and passion to want to wake up that early, or stay up that late, to watch Grands Prix.
And with Vettel’s recent run of success – five straight victories heading into this weekend – it has the potential to turn fans off with the notion that a race is as good as decided before it even begins. Say what you will about what it takes to achieve that, but unless you’re a fan of dominance and watching the best at their peak, it can get old.
We know Vettel’s an excellent shoe and from those who cover him every Grand Prix weekend, he has a sunny disposition, quick wit, sharp, insightful answers to journalist questions and an enthusiasm for winning that is evident every time that finger waves “number one.”
It just hasn’t waved “number one” here in terms of awareness of his level of dominance.
Oct 21, 2014, 10:00 PM EDT
The championship contender talks about his reputation during a Monday night appearance at Texas Motor Speedway.
Oct 21, 2014, 8:00 PM EDT
As NASCAR AMERICA’s Kyle Petty explains, the new Chase format has created something that NASCAR hasn’t seen before.
Oct 21, 2014, 7:00 PM EDT
A ninth Martinsville win on Sunday would put Gordon into the Championship Race at Homestead. Check out his interview with NASCAR AMERICA’s Jason Weigandt about his success at M’Ville and more.
Oct 21, 2014, 5:44 PM EDT
Logano admits he should’ve given Patrick more space on the race track two weekends ago.
Oct 21, 2014, 4:40 PM EDT
Extended interviews with Kevin Harvick, Jeff Gordon, Brad Keselowski, and Carl Edwards also coming up on today’s episode of NASCAR AMERICA.
Oct 21, 2014, 3:40 PM EDT
A source tells Reuters that the legal action is not expected to impact the racing activities of the team, which is owned by a separate entity.
Oct 21, 2014, 2:30 PM EDT
Denny Hamlin, Ryan Newman, Matt Kenseth, and Carl Edwards can launch themselves into the Championship at Homestead with a win this weekend.
Oct 21, 2014, 2:00 PM EDT
Kyle Fowler joins the Sprint Cup grid at Martinsville.
Oct 21, 2014, 1:12 PM EDT
NASCAR says damage sustained during Sunday’s GEICO 500 was the cause of his car being too low in post-race inspection.
Oct 21, 2014, 12:55 PM EDT
The Indy Lights grid is beginning to take shape for 2015.
Oct 21, 2014, 12:22 PM EDT
Total’s CEO dies in plane crash; this could have motorsports impact.
Oct 21, 2014, 12:00 PM EDT
Porsche provides five young drivers shot to learn and further integrate themselves with the brand.
Oct 21, 2014, 11:00 AM EDT
A blind 16-year-old gets to live his dream and have a brief chance behind the wheel.
Oct 21, 2014, 10:00 AM EDT
Kurt Busch, Susie Wolff join Race of Champions lineup.
Oct 21, 2014, 9:00 AM EDT
Andretti Sports Marketing explains some of the tricks to the trade in promoting new race events, with Miami and NOLA set for 2015.
Oct 21, 2014, 8:00 AM EDT
LA Galaxy’s Chandler Hoffman first up in “What’Cha Got” presented by Continental Tire show to drive a Lamborghini.
Oct 20, 2014, 9:30 PM EDT
Six different teams are represented among the eight remaining Chasers, and NASCAR’s post-season is starting to resemble another familiar tournament. NASCAR AMERICA’s Kyle Petty and Jeff Burton discuss.
Oct 20, 2014, 8:32 PM EDT
Newman, one of the “Eliminator 8,” may be penalized tomorrow by NASCAR after his car was found to be too low following Sunday’s race at Talladega. Nate Ryan has more on the situation.
Oct 20, 2014, 7:15 PM EDT
Notes and numbers to keep in mind as the 8 remaining Chasers prepare to begin the Eliminator Round.
Oct 20, 2014, 6:15 PM EDT
Recapping Talladega on NASCAR AMERICA.
Video from NASCAR America
- NASCAR AMERICA: Jeff Gordon’s “Drive For Five” continues at Martinsville (VIDEO) 0
- NASCAR won’t penalize Ryan Newman, No. 31 team for Talladega infraction 0
- Total CEO dies in Moscow plane crash 1
- Insight: Planning Andretti’s Sports Marketing promotional efforts at Miami and NOLA 1
- Remembering racing legend Raymond Beadle: ‘Once upon a time, I was the best at what I did’ 2
- Weekend wrap: Brad Keselowski rises up to Talladega challenge 0
- The irony of a winless driver winning a title in the new Chase still exists 5