Oct 24, 2013, 3:36 PM EDT
Sebastian Vettel appears ready to equal his racing hero and German countryman Michael Schumacher and also Juan Manuel Fangio as the only drivers in Formula One history to win four consecutive World Championships. That alone places him in the Mount Rushmore of legends in the sport; since entering in 2007 as a teenager, Vettel has stormed through the F1 record books with nearly every single Grand Prix.
Schumacher’s all-time marks of 91 wins and 7 World Championships are eventually going to be in range for Vettel, who thus far has 35 and 3 at age 26. He’s already the youngest to win three titles. Schumacher had runs of seven and five straight wins in 2004, the year of his final title. Fangio never won more than three races in a row and won just 24 races in his career, but raced during an era when only nine to 11 Grands Prix were on the calendar.
Yet while his status among the all-time greats of F1 is being solidified, his awareness to an American fan base is not at the same level as his on-track achievements.
Compared to some of America’s most dominant and recognizable stick-and-ball athletes – such as LeBron James, Tiger Woods, and Tom Brady/Peyton Manning – Vettel matches up from a dominance and success level.
LeBron’s at least a third of the way to his “not three, not four, not five, not six” proclamation with back-to-back rings. Brady’s run of success netted three Super Bowls in a four-year run earlier this century. Woods’ streak included holding all four major titles at the same time from 2000 to 2001, and his total of 14 majors is still unrivaled among other golfers even though he’s been stuck on 14 since that U.S. Open win over Rocco Mediate in 2008.
And yet Vettel’s got a record streak that would trump them all, with four successive season-long championships assuming he caps it off this weekend in India. One site rates his marketability behind that of NBA star Blake Griffin and tennis player Sloane Stephens, not to mention fellow F1 driver Lewis Hamilton.
So why is he not as well-known in these parts? Several factors, actually.
The obvious, of course, was the lack of a United States Grand Prix until the event’s return at Austin’s Circuit of the Americas last year. Still, you can catch him for this year’s race on Nov. 17 on NBC, or in person at the track.
Looking historically, Vettel actually made his debut at the last USGP in Indianapolis in 2007 – as a then-long-haired, blonde, 19-year-old as an injury replacement for Robert Kubica at the BMW Sauber team. He scored a championship point with eighth place, the youngest driver to do so, and began his march on the record books.
Those who paid attention that weekend – and are F1 devotees – will know they witnessed the beginning of the legend. The more casual observers, though, likely would not have known of Vettel until the series’ return a year ago.
Second is his sponsor, Red Bull. For all its marketing brilliance over the years, Red Bull has not opted to make Vettel the focal point of its ads in the U.S. since he joined the team in 2009. There’s been more ads from new Red Bull partner Infiniti this year – one with generic Red Bull Formula 3 cars racing through streets I can think of off the top of my head – and Vettel’s not included directly.
Red Bull got more mileage from a marketing and buzz standpoint out of the “Red Bull Stratos” event last October, when Austrian skydiver Felix Baumgartner free fell from more than 125,000 feet in space. It truly felt like “an event;” a Vettel Grand Prix win seems like “just another Sunday.”
You could argue Mobil 1 has made McLaren driver Jenson Button and, previously, Hamilton bigger names in the U.S. Hamilton and fellow Mobil 1 driver Tony Stewart memorably exchanged rides for a day in a made-for-TV 2011 event, and the two were in commercials together as well. This year, Button’s starred opposite “Smoke,” as the term “Soda cookies” has officially entered the vernacular.
All three – Vettel and the pair of English World Champions, Button and Hamilton – are much bigger on the other side of the pond compared to here. The Barclays Premier League has gained recent traction in the U.S., but it and F1 are the two major sports in England by contrast to here, where the NFL rules all.
Perhaps comparable examples for Vettel in the U.S. are Spanish soccer players Xavi Hernandez and Andrés Iniesta, who have won multiple titles with their club team, Barcelona, and international trophies with Spain. But a U.S. sports fan may be hard-pressed to pick either out of a crowd. The same applies to Vettel.
Third, and the issue all F1 stars worldwide all seem to have here, is that the races often come on in the overnight or early morning hours. Only the most devoted, fervent fans have the desire and passion to want to wake up that early, or stay up that late, to watch Grands Prix.
And with Vettel’s recent run of success – five straight victories heading into this weekend – it has the potential to turn fans off with the notion that a race is as good as decided before it even begins. Say what you will about what it takes to achieve that, but unless you’re a fan of dominance and watching the best at their peak, it can get old.
We know Vettel’s an excellent shoe and from those who cover him every Grand Prix weekend, he has a sunny disposition, quick wit, sharp, insightful answers to journalist questions and an enthusiasm for winning that is evident every time that finger waves “number one.”
It just hasn’t waved “number one” here in terms of awareness of his level of dominance.
Jul 29, 2014, 8:00 AM EDT
There have been some massive rises and falls in the F1 points tables comparing the 2014 standings post-Hungary to the 2013 ones.
Jul 28, 2014, 7:00 PM EDT
Among the possible options: A new steering damper, a thumb/wrist brace adapted from motocross, and energy-absorbing material for steering wheels.
Jul 28, 2014, 6:15 PM EDT
Jeff Gordon reflects on fifth Brickyard victory; Joe Gibbs Racing starting to peak; the impact of Carl Edwards’ exit from Roush Fenway Racing.
Jul 28, 2014, 5:30 PM EDT
All the notes and numbers to keep in mind as the Sprint Cup Series makes its second visit to Pocono.
Jul 28, 2014, 4:45 PM EDT
Coming up today: Highlights from Jeff Gordon’s fifth win at Indy; Carl Edwards on his upcoming exit from Roush Fenway Racing; Kasey Kahne’s missed opportunity.
Jul 28, 2014, 4:00 PM EDT
The NASCAR AMERICA crew talks about Gordon’s history of success at Indianapolis and throughout his NASCAR career.
Jul 28, 2014, 3:17 PM EDT
Chase hopefuls target the Glen’s road course event on Aug. 10 as a chance to get into the post-season.
Jul 28, 2014, 2:15 PM EDT
No one was injured Sunday night when a Joe Gibbs Racing plane clipped a parked Stewart-Haas Racing plane while returning home from the Brickyard 400.
Jul 28, 2014, 1:30 PM EDT
Joey Logano finishes fifth, while Brad Keselowski (12th) and IndyCar’s Juan Pablo Montoya (23rd) falter after starting toward the front of the grid.
Jul 28, 2014, 1:00 PM EDT
The winners of the last six IndyCar races haven’t had much in the way of results in subsequent races.
Jul 28, 2014, 12:30 PM EDT
The five-time Brickyard winner discusses his big win and other topics, including whether he’d allow his young daughter to become a NASCAR driver.
Jul 28, 2014, 12:00 PM EDT
Two drivers from the 1995 Indianapolis 500 finish 1-2 in the 2014 Brickyard Grand Prix, while the race features a star turn from somebody born in 1995…
Jul 28, 2014, 11:15 AM EDT
Both Adrian Sutil, Esteban Gutierrez run top-10 in Hungary, and both fail to get Sauber on the scoreboard.
Jul 28, 2014, 10:27 AM EDT
Courtney Force beats father John in final for record-setting NHRA Funny Car win in Sonoma.
Jul 28, 2014, 10:00 AM EDT
Despite the facial expressions of those second and third to Daniel Ricciardo on Sunday, each of the top three would have deserved the Hungarian GP win.
Jul 28, 2014, 9:30 AM EDT
IndyCars have push-to-pass, but not on ovals. It’s all good, Clint.
Jul 28, 2014, 9:00 AM EDT
German driver retires for the first time in 2014 after hitting Sergio Perez during the Hungarian Grand Prix.
Jul 28, 2014, 8:30 AM EDT
The mindset of Carl Edwards and the No. 99 team will be key down the stretch, knowing they’re heading their separate ways at the end of the year.
Jul 28, 2014, 8:00 AM EDT
Finn underlines his belief in the team to turn things around in 2014.