Nov 7, 2013, 11:00 AM EDT
Cross the “find a commercial chief” box off IndyCar’s parent company offseason checklist.
Hulman & Co. CEO Mark Miles, the head of IndyCar’s parent company, has confirmed two new hires to his leadership team and organization. C.J. O’Donnell joins up as Hulman Motorsports’ chief marketing officer, with Jay Frye the new chief revenue officer for the company.
Hulman Motorsports is the overarching name for all of Hulman’s motorsports properties, which includes IndyCar and the Indianapolis Motor Speedway.
“We’ve set a new strategic direction for our motorsports entities, and Jay and C.J. are both top performers who will help us take big leaps forward,” Miles said in a release. “Among their immediate goals are to add sponsors for INDYCAR and IMS, improve our level of fan engagement and develop strategies to build alignment among our teams, drivers, venues and sponsors. Our team is in place, and there’s no offseason as we prepare for 2014.”
O’Donnell has marketed various brands within the Ford Motor Company and Frye has worked as a high-level executive for several NASCAR teams, most recently Team Red Bull and MB2 Motorsports. Frye’s biggest achievement, perhaps, was that as chief executive officer and general manager, he negotiated what was an industry-first – a sponsorship/ownership package with The Valvoline Company.
O’Donnell will lead a combined team of INDYCAR and IMS marketing and communications staff, while Frye will lead a combined team of INDYCAR and IMS sponsorship sales, licensing and account services staff. IMS suite and hospitality sales will remain an IMS function under the direction of track president Doug Boles.
We’ve written previously that under Miles’ overall leadership, with several other leaders that report directly to him, that he’s “getting his guys in place.” The offseason reorganization is now officially underway with these hires formalized.
Jul 29, 2015, 9:00 AM EDT
There’s still a good seven to 10 high-quality drivers without a win in IndyCar, 2015, who could add to the list of winners.
Marcos Ambrose looks to salvage lost season in V8 Supercars, has had no issues ‘moving on’ from NASCAR
Jul 28, 2015, 8:50 PM EDT
Even though it has been pretty much of a lost season for him in Australia’s V8 Supercars series, Marcos Ambrose believes he can still find some success before the racing year is over.
‘Race With Restraint’ proves grassroots racers want, will use more safety equipment at affordable rate
Jul 28, 2015, 6:56 PM EDT
The first attempt at bringing top-of-the-line safety equipment to the grassroots racing masses was an unqualified success.
Jul 28, 2015, 4:32 PM EDT
Hector Arana Jr. hopes 2015 is about time to finally be his time.
Jul 28, 2015, 3:45 PM EDT
Fast facts heading into this weekend’s Honda Indy 200, courtesy of IndyCar PR staff.
Jul 28, 2015, 2:50 PM EDT
To paraphrase Mark Twain, rumors of the demise of NHRA’s Pro Stock class have been greatly exaggerated.
Jul 28, 2015, 12:31 PM EDT
Simon Pagenaud swaps firesuit for street clothes when driving the Penske Truck Rental truck, playing “mover” this weekend.
Jul 28, 2015, 11:38 AM EDT
The latest car for Austin Cindric is a Lamborghini at Mid-Ohio this weekend.
Jul 28, 2015, 11:23 AM EDT
Zanardi still wants to race the Indy 500, if possible.
Jul 28, 2015, 11:04 AM EDT
Singapore Grand Prix circuit to adjust Turns 11 to 13.
Jul 28, 2015, 10:15 AM EDT
Sherwin-Williams joins the Hulman Motorsports family as Official Paint and Finishing Partner.
Jul 28, 2015, 9:55 AM EDT
We check in with NBCSN IndyCar analyst Townsend Bell for latest “Ten with Townsend” insights, post the Iowa race and heading into Mid-Ohio.
Jul 27, 2015, 4:51 PM EDT
Good news, Ricciardo made the podium. Bad news, his trophy didn’t survive it.
Jul 27, 2015, 4:09 PM EDT
Jakes kept his visor down after all on a pit stop in Iowa.
Jul 27, 2015, 3:13 PM EDT
A quick look back at Chaves’ short track debut.
Jul 27, 2015, 2:00 PM EDT
Karam needs a clean, consistent weekend at Mid-Ohio.
Jul 27, 2015, 12:00 PM EDT
Rahal and Force compete against each other in a series of fun challenges at Sonoma.
Jul 27, 2015, 11:00 AM EDT
If another Dixon Mid-Ohio win happens, it will save his championship chances.
After blowing his chance to cut the gap to Hamilton, Rosberg must now avoid the mistakes of last summer
Jul 27, 2015, 10:00 AM EDT
Luke Smith considers the fall-out of a dramatic Hungarian Grand Prix that saw both Mercedes drivers miss an opportunity to seize control of the drivers’ championship.
Jul 27, 2015, 9:00 AM EDT
Manor makes it through a difficult weekend by getting both of its cars to the finish in Hungary.
- With three races left, who could still win in IndyCar, season 2015? 0
- Marcos Ambrose looks to salvage lost season in V8 Supercars, has had no issues ‘moving on’ from NASCAR 5
- NHRA: Big changes coming to Pro Stock this weekend, next season 16
- Report: Alex Zanardi keen to make Indianapolis 500 debut 6
- Ten with Townsend: Milwaukee and Iowa debrief 0
- For Dixon, it’s likely Mid-Ohio or bust in terms of 2015 IndyCar title hopes 0
- Race Recap: Vettel draws level with Senna on all-time win list with victory in Hungary 3