Nov 7, 2013, 11:00 AM EDT
Cross the “find a commercial chief” box off IndyCar’s parent company offseason checklist.
Hulman & Co. CEO Mark Miles, the head of IndyCar’s parent company, has confirmed two new hires to his leadership team and organization. C.J. O’Donnell joins up as Hulman Motorsports’ chief marketing officer, with Jay Frye the new chief revenue officer for the company.
Hulman Motorsports is the overarching name for all of Hulman’s motorsports properties, which includes IndyCar and the Indianapolis Motor Speedway.
“We’ve set a new strategic direction for our motorsports entities, and Jay and C.J. are both top performers who will help us take big leaps forward,” Miles said in a release. “Among their immediate goals are to add sponsors for INDYCAR and IMS, improve our level of fan engagement and develop strategies to build alignment among our teams, drivers, venues and sponsors. Our team is in place, and there’s no offseason as we prepare for 2014.”
O’Donnell has marketed various brands within the Ford Motor Company and Frye has worked as a high-level executive for several NASCAR teams, most recently Team Red Bull and MB2 Motorsports. Frye’s biggest achievement, perhaps, was that as chief executive officer and general manager, he negotiated what was an industry-first – a sponsorship/ownership package with The Valvoline Company.
O’Donnell will lead a combined team of INDYCAR and IMS marketing and communications staff, while Frye will lead a combined team of INDYCAR and IMS sponsorship sales, licensing and account services staff. IMS suite and hospitality sales will remain an IMS function under the direction of track president Doug Boles.
We’ve written previously that under Miles’ overall leadership, with several other leaders that report directly to him, that he’s “getting his guys in place.” The offseason reorganization is now officially underway with these hires formalized.
Sep 19, 2014, 9:13 PM EDT
Keselowski’s comments today at New Hampshire seem odd considering what he said just days after the Aug. 9 tragedy in upstate New York.
Sep 19, 2014, 8:00 PM EDT
Chris Buescher (RFR), Cale Conley (RCR) shine for these teams.
Sep 19, 2014, 7:15 PM EDT
Crafton hopes to build up his slim lead in the Camping World Truck Series championship with a strong outing in tomorrow’s UNOH 175.
Sep 19, 2014, 6:45 PM EDT
Kenzie Ruston can relate so well to NASCAR star Danica Patrick. Just like when Patrick was working her way up through the racing ranks early on in her own career, Ruston has also had to outwork other male drivers for virtually everything she’s achieved up to now.
Sep 19, 2014, 6:03 PM EDT
Keselowski sets a new track record at New Hampshire in earning his fifth Sprint Cup pole of 2014.
Sep 19, 2014, 5:37 PM EDT
Pre-race videos with Austin Dyne and Tanner Foust before Red Bull GRC doubleheader in LA.
Sep 19, 2014, 5:00 PM EDT
A win from Gordon on Sunday would give New Hampshire its record-setting 14th different winner in as many races.
Sep 19, 2014, 4:30 PM EDT
We crunch the numbers to see who is really ahead at Mercedes in Singapore after Friday practice.
Sep 19, 2014, 4:00 PM EDT
Kyle Busch. Joey Logano. Kyle Larson. You may soon add Ben Rhodes to the list of young phenom drivers that have gone on to stardom in the Sprint Cup Series.
Sep 19, 2014, 3:30 PM EDT
“…We’re looking for just that little sliver of speed to get back to a dominant position.” – Johnson
Sep 19, 2014, 3:00 PM EDT
Finishing P1 not enough for the Briton following his Friday running in Singapore.
Sep 19, 2014, 2:30 PM EDT
“I hope it’s before the end of this year, but if not, we won’t be too disappointed. We’ve been running well all season long.” – Larson
Sep 19, 2014, 1:45 PM EDT
German driver rallies to finish in the top five in both sessions despite an engine failure.
Sep 19, 2014, 1:30 PM EDT
Already in the Contender Round for the Chase, Keselowski gets his weekend at New Hampshire off to a good start.
Sep 19, 2014, 1:00 PM EDT
German driver feeling comfortable ahead of qualifying in Singapore tomorrow.
Sep 19, 2014, 12:43 PM EDT
IndyCars get their first postseason running with Firestone tire test next week.
Sep 19, 2014, 12:30 PM EDT
Not what the Venezuelan would have planned heading into his Friday programme at Marina Bay.
Sep 19, 2014, 12:00 PM EDT
Returning to Kyle Busch’s No. 51 Truck, the 17-year-old Jones is making his first appearance this weekend at the New Hampshire Motor Speedway.
Sep 19, 2014, 11:30 AM EDT
One of the most controversial F1 rulings in history could be scrapped after just one season.
Sep 19, 2014, 11:03 AM EDT
A red flag for Pastor Maldonado stops Nico Rosberg from posting a quick lap time, forcing him to settle for P12 at the finish.
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