Nov 7, 2013, 11:00 AM EDT
Cross the “find a commercial chief” box off IndyCar’s parent company offseason checklist.
Hulman & Co. CEO Mark Miles, the head of IndyCar’s parent company, has confirmed two new hires to his leadership team and organization. C.J. O’Donnell joins up as Hulman Motorsports’ chief marketing officer, with Jay Frye the new chief revenue officer for the company.
Hulman Motorsports is the overarching name for all of Hulman’s motorsports properties, which includes IndyCar and the Indianapolis Motor Speedway.
“We’ve set a new strategic direction for our motorsports entities, and Jay and C.J. are both top performers who will help us take big leaps forward,” Miles said in a release. “Among their immediate goals are to add sponsors for INDYCAR and IMS, improve our level of fan engagement and develop strategies to build alignment among our teams, drivers, venues and sponsors. Our team is in place, and there’s no offseason as we prepare for 2014.”
O’Donnell has marketed various brands within the Ford Motor Company and Frye has worked as a high-level executive for several NASCAR teams, most recently Team Red Bull and MB2 Motorsports. Frye’s biggest achievement, perhaps, was that as chief executive officer and general manager, he negotiated what was an industry-first – a sponsorship/ownership package with The Valvoline Company.
O’Donnell will lead a combined team of INDYCAR and IMS marketing and communications staff, while Frye will lead a combined team of INDYCAR and IMS sponsorship sales, licensing and account services staff. IMS suite and hospitality sales will remain an IMS function under the direction of track president Doug Boles.
We’ve written previously that under Miles’ overall leadership, with several other leaders that report directly to him, that he’s “getting his guys in place.” The offseason reorganization is now officially underway with these hires formalized.
Apr 27, 2015, 11:20 AM EDT
Munoz, Andretti end sixth and 10th, adding to RHR’s fifth place, to give Andretti Autosport a triple top-10 at Barber.
Apr 27, 2015, 10:43 AM EDT
Williams has a down financial year in 2014 but should be much better off in 2015.
Apr 27, 2015, 10:12 AM EDT
Power ends P4 at Barber despite drive-through penalty early in the race.
Apr 26, 2015, 10:00 PM EDT
Watch the pair of Indy Lights races from Barber at midnight ET.
Apr 26, 2015, 8:49 PM EDT
It was Ron Capps’ Day in Baytown, Texas.
Apr 26, 2015, 8:24 PM EDT
Newgarden rolls out the thank you mat after scoring his elusive first IndyCar victory.
Apr 26, 2015, 8:08 PM EDT
Ryan Hunter-Reay not satisfied with first top-five finish of 2015.
Apr 26, 2015, 7:42 PM EDT
Penske pair still 1-2 after tough afternoon in Barber.
Apr 26, 2015, 7:10 PM EDT
Graham Rahal comes up short in best performance in a year.
Apr 26, 2015, 5:37 PM EDT
Newgarden scores first career win at Barber.
Apr 26, 2015, 4:43 PM EDT
We’re halfway at Barber, with Graham Rahal the leader at Lap 45 and pit stops underway.
Apr 26, 2015, 2:30 PM EDT
Meeke becomes the first British driver to win in the WRC in 13 years.
Apr 26, 2015, 2:29 PM EDT
Results from the Indy Lights’ series second race at Barber Motorsports Park
Apr 26, 2015, 2:00 PM EDT
Watch the fourth round of the IndyCar season, from Barber Motorsports Park, at 3 p.m. ET on NBCSN and NBC Sports Live Extra.
Apr 26, 2015, 1:15 PM EDT
Lotus youngster beats Nyck de Vries in a truncated second race of the Formula Renault 3.5 season.
Apr 26, 2015, 12:30 PM EDT
What to watch for ahead of Round 4 of the Verizon IndyCar Series season, the Honda Indy Grand Prix of Alabama at Barber Motorsports Park.
Apr 26, 2015, 12:00 PM EDT
Marquez undergoes minor surgery on his left hand, and is in doubt for next weekend’s Spanish Grand Prix at Jerez.
Apr 26, 2015, 10:40 AM EDT
Mick wins the third and final race of the first ADAC F4 weekend of the year at Oschersleben in Germany.
Apr 26, 2015, 9:30 AM EDT
45 delegates from the FIA had been attending the first Asia-Pacific Sport Regional Congress in Kathmandu, Nepal, on Saturday.
- NHRA: Capps storms to 2nd win of season, Funny Car points lead 1
- Relief, gratitude define the day where Newgarden finally gets first win (VIDEO) 1
- Graham Rahal can’t close deal in runner-up finish at Barber 2
- Josef Newgarden scores his first IndyCar win at Barber 12
- WATCH LIVE: Honda Indy Grand Prix of Alabama at 3 p.m. ET on NBCSN, Live Extra 1
- What to watch for: IndyCar at Barber (3 p.m. ET, NBCSN and Live Extra) 0
- Michael Schumacher’s son Mick victorious on debut ADAC F4 weekend 1