Nov 7, 2013, 11:00 AM EDT
Cross the “find a commercial chief” box off IndyCar’s parent company offseason checklist.
Hulman & Co. CEO Mark Miles, the head of IndyCar’s parent company, has confirmed two new hires to his leadership team and organization. C.J. O’Donnell joins up as Hulman Motorsports’ chief marketing officer, with Jay Frye the new chief revenue officer for the company.
Hulman Motorsports is the overarching name for all of Hulman’s motorsports properties, which includes IndyCar and the Indianapolis Motor Speedway.
“We’ve set a new strategic direction for our motorsports entities, and Jay and C.J. are both top performers who will help us take big leaps forward,” Miles said in a release. “Among their immediate goals are to add sponsors for INDYCAR and IMS, improve our level of fan engagement and develop strategies to build alignment among our teams, drivers, venues and sponsors. Our team is in place, and there’s no offseason as we prepare for 2014.”
O’Donnell has marketed various brands within the Ford Motor Company and Frye has worked as a high-level executive for several NASCAR teams, most recently Team Red Bull and MB2 Motorsports. Frye’s biggest achievement, perhaps, was that as chief executive officer and general manager, he negotiated what was an industry-first – a sponsorship/ownership package with The Valvoline Company.
O’Donnell will lead a combined team of INDYCAR and IMS marketing and communications staff, while Frye will lead a combined team of INDYCAR and IMS sponsorship sales, licensing and account services staff. IMS suite and hospitality sales will remain an IMS function under the direction of track president Doug Boles.
We’ve written previously that under Miles’ overall leadership, with several other leaders that report directly to him, that he’s “getting his guys in place.” The offseason reorganization is now officially underway with these hires formalized.
Oct 2, 2014, 12:05 AM EDT
Graham Rahal ends P19 after a tough season, but he was better than the stats would indicate.
Oct 1, 2014, 11:59 PM EDT
Roberto Merhi and Will Stevens to run in FP1 at Suzuka.
Oct 1, 2014, 11:35 PM EDT
Results and statistics don’t tell the tale for Takuma Sato’s hard-luck 2014 IndyCar season.
Oct 1, 2014, 10:57 PM EDT
Jack Hawksworth overachieved in his first Verizon IndyCar Series season.
Oct 1, 2014, 7:00 PM EDT
Carl Edwards and Kasey Kahne check in on the Contender round of the new Chase format.
Oct 1, 2014, 6:00 PM EDT
Jimmie Johnson not a fan of the “under the radar” terminology.
Oct 1, 2014, 5:15 PM EDT
A P2 penalty issued to No. 20 NASCAR Truck team upheld after appeal.
Oct 1, 2014, 4:30 PM EDT
Bailiffs seize goods at Leafield, but Caterham issues a statement saying that it is business as usual.
Oct 1, 2014, 3:17 PM EDT
Wednesday’s edition of NASCAR America goes in-depth with all 12 drivers in Round 2 of the Chase for the Sprint Cup, also known as the Contenders Round.
Report: Australian-owned team, driver and sponsor to debut in NASCAR Camping World Truck Series in 2015
Oct 1, 2014, 2:10 PM EDT
While Marcos Ambrose is returning to his native Australia after this season, a new Australian-owned team is set to make its debut in the NASCAR Camping World Truck Series next season, complete with an Australian-born driver and Aussie primary sponsor.
Oct 1, 2014, 1:53 PM EDT
Bill Elliott figured real estate would be a good investment many years ago, and did that belief ever pay off for the soon-to-be NASCAR Hall of Famer.
Oct 1, 2014, 1:28 PM EDT
Kawasaki officially announced that reigning supercross champion Ryan Villopoto will head to Europe next year to race the MXGP series. Davi Millsaps and Wil Hahn will replace him on the American Monster Energy Kawasaki team.
Oct 1, 2014, 1:08 PM EDT
He’s reached the fourth round of Dancing With The Stars, but will NASCAR’s Michael Waltrip and partner Emma Slater make it to the fifth round?
Oct 1, 2014, 11:15 AM EDT
Jeff Gordon is now just three top-10 finishes away from tying Mark Martin for second most top-10s in a career. And in an ironic twist, Gordon is still seeking his first pole at this Sunday’s race venue, Kansas Motor Speedway.
Oct 1, 2014, 10:33 AM EDT
More details revealed ahead of Honda’s return to F1 in 2015 with McLaren.
Oct 1, 2014, 10:25 AM EDT
Clint Bowyer’s officially a father.
Oct 1, 2014, 10:16 AM EDT
Veteran NASCAR crew chief Mike Ford has joined Athenian Motorsports, the Nationwide Series team announced Wednesday.
Oct 1, 2014, 9:59 AM EDT
Sauber confirms that her testing programme has been scrapped due to “financial reasons”.
Sep 30, 2014, 8:00 PM EDT
“Driver 88″ discusses his performance issues in the Challenger Round with NASCAR AMERICA’s Rick Allen.
Sep 30, 2014, 7:00 PM EDT
How do you prepare for two races and then a free-for-all at Talladega? Rick Allen and Kyle Petty of NASCAR AMERICA discuss.
Video from NASCAR America
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