Nov 7, 2013, 11:00 AM EST
Cross the “find a commercial chief” box off IndyCar’s parent company offseason checklist.
Hulman & Co. CEO Mark Miles, the head of IndyCar’s parent company, has confirmed two new hires to his leadership team and organization. C.J. O’Donnell joins up as Hulman Motorsports’ chief marketing officer, with Jay Frye the new chief revenue officer for the company.
Hulman Motorsports is the overarching name for all of Hulman’s motorsports properties, which includes IndyCar and the Indianapolis Motor Speedway.
“We’ve set a new strategic direction for our motorsports entities, and Jay and C.J. are both top performers who will help us take big leaps forward,” Miles said in a release. “Among their immediate goals are to add sponsors for INDYCAR and IMS, improve our level of fan engagement and develop strategies to build alignment among our teams, drivers, venues and sponsors. Our team is in place, and there’s no offseason as we prepare for 2014.”
O’Donnell has marketed various brands within the Ford Motor Company and Frye has worked as a high-level executive for several NASCAR teams, most recently Team Red Bull and MB2 Motorsports. Frye’s biggest achievement, perhaps, was that as chief executive officer and general manager, he negotiated what was an industry-first – a sponsorship/ownership package with The Valvoline Company.
O’Donnell will lead a combined team of INDYCAR and IMS marketing and communications staff, while Frye will lead a combined team of INDYCAR and IMS sponsorship sales, licensing and account services staff. IMS suite and hospitality sales will remain an IMS function under the direction of track president Doug Boles.
We’ve written previously that under Miles’ overall leadership, with several other leaders that report directly to him, that he’s “getting his guys in place.” The offseason reorganization is now officially underway with these hires formalized.
Mar 3, 2015, 7:00 PM EST
One to two sentence bullet point rundown on the PWC GT, GTA, GT Cup field heading into COTA and the 2015 season.
Mar 3, 2015, 4:45 PM EST
Pippa’s Pink Posse to feature prominently in Komen Race for the Cure, for Central Indiana Affiliate.
Mar 3, 2015, 4:00 PM EST
It’s the race to repeat in 2015, but will it be Lewis Hamilton or Nico Rosberg who takes the title?
Mar 3, 2015, 3:00 PM EST
Fernando Alonso’s accident in testing has raised way more questions than answers.
Mar 3, 2015, 11:46 AM EST
Sunoco joins IMS, extends with INDYCAR.
Mar 3, 2015, 10:51 AM EST
Formula E partners with FPL for Miami ePrix; Matty Brabham does the demo runs.
Mar 3, 2015, 10:06 AM EST
Tequila Patron ESM, Rolling Stone come together for one-off outing at 24 Hours of Le Mans.
Mar 3, 2015, 9:53 AM EST
Susie Wolff confirmed for Spain, Silverstone FP1 outings and another day in Austria.
Mar 3, 2015, 7:54 AM EST
Alonso ruled out of season opener, following medical advice.
Mar 2, 2015, 7:31 PM EST
Mercedes F1: Road to Repeat premieres this Thursday, March 5, at 8 p.m. ET on NBCSN.
Mar 2, 2015, 5:16 PM EST
Jam-packed schedule for inaugural GP of NOLA weekend.
Mar 2, 2015, 3:00 PM EST
Toyota Racing’s trio of Davidson, Buemi and Nakajima tour Tokyo.
Mar 2, 2015, 2:00 PM EST
RHR’s image on Indianapolis 500 tickets to be unveiled on Thursday.
Mar 2, 2015, 1:00 PM EST
With 114 cars total and a manufacturer overload, things look promising for Pirelli World Challenge heading into 2015.
Mar 2, 2015, 11:00 AM EST
F1 and IndyCar kick off; NHRA, sports cars and ladder series also have a busy month of March ahead.
Mar 2, 2015, 9:30 AM EST
Mercedes leads in pace, and lap count as F1 preseason testing is in the books for 2015.
Mar 2, 2015, 8:59 AM EST
Mick Schumacher to advance from karting into cars this season.
Mar 2, 2015, 8:21 AM EST
With potential Indy Lights success there for the taking, Max Chilton instead opts for the LMP1 route with Nissan.
Mar 2, 2015, 7:45 AM EST
Max Chilton and Alex Buncombe round out the Nissan LMP1 lineup; Chilton full season and Buncombe at Le Mans.
Mar 2, 2015, 7:34 AM EST
Red Bull takes off the camo, comes back in color.
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- Michael Schumacher’s son Mick to race in ADAC F4 championship this season 3
- Barcelona F1 2nd Test Paddock Notebook – Sunday 1
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