Nov 16, 2013, 12:15 PM EST
More and more, we’re seeing Texas play host to the biggest events in sports. But out of all of those major gatherings, the Formula One United States Grand Prix at Austin’s Circuit of the Americas may be the most unique.
In a land that celebrates its Wild West past at every opportunity, Formula One’s futuristic style of racing is trying to take root and make a permanent home for itself in the United States, once and for all. Enabling its efforts is the city of Austin, which has long been known for Hook ‘Em Horns and good live music but is now creating a more international identity for itself through F1.
“I know there are people around the world who may not have ever heard of Austin who now know it exists,” Austin Chamber of Commerce president/CEO Mike Rollins tells NBCSports.com national columnist Joe Posnanski in the latest edition of “The Big Read.”
“We never could have paid for that kind of media attention.”
But after a terrific inaugural running in 2012, the hard part – sustaining the event over a long period of time – begins this weekend at COTA. As a NASCAR official tells Posnanski regarding last year’s USGP, “Let’s see how they do next year.” Whether or not that official is speaking the truth or subtly trying to rain on Austin’s parade, I’ll let you decide.
However, if F1 does make a long-term stay in America – something like its 20-year run in the ’60s and ’70s at Watkins Glen in New York State – it would appear that Austin is a good match for the series.
As Posnanski writes, there’s a self-assured cool about Austin. The people accept its eclectic nature, and now with F1 in town, they’re liking the fact that the city’s being connected to the international community.
“What is the most famous Formula One race? Monte Carlo, right?,” an unnamed Austin resident tells Posnanski. “It’s arrogant, but we kind of like to think of ourselves as America’s Monte Carlo.”
Arrogance and confidence rolled into one – truly, the essence of F1 itself. The Austinites already have it down cold, it seems.
For more, be sure to check out Posnanski’s interesting piece in the link above.
Dec 22, 2014, 5:22 PM EST
Sergio Marchionne: “I think 2015 is going to be a reconstitution year.”
Dec 22, 2014, 4:50 PM EST
Jimmie Johnson not only fell short of his seventh Sprint Cup championship in 2014, he also recorded the worst single-season finish in his Cup career.
Dec 22, 2014, 3:00 PM EST
1.33-mile concrete oval outside the Music City has not hosted major auto racing since 2011.
Dec 22, 2014, 2:00 PM EST
Truex’s first year with Furniture Row Racing was largely disappointing.
Dec 22, 2014, 1:00 PM EST
Ambrose narrowly missed clinching a Chase berth after his epic battle at the Glen with A.J. Allmendinger.
Dec 22, 2014, 12:30 PM EST
A quick roundup of who’s where at the moment in Indy Lights, Pro Mazda and USF2000.
Dec 22, 2014, 11:19 AM EST
IMSA’s Scot Elkins joins MRTI as race director.
Dec 22, 2014, 11:00 AM EST
The New Year’s Eve IndyCar is revealed.
Dec 22, 2014, 10:15 AM EST
In interview, Carl Edwards sets some high goals for himself in first year with JGR.
Dec 22, 2014, 9:29 AM EST
Bullins up to the Cup level as crew chief of Blaney’s No. 21.
Dec 21, 2014, 8:00 PM EST
Junior speaks highly, already, of new crew chief Greg Ives.
Dec 21, 2014, 6:30 PM EST
Ex-Sauber driver Adrian Sutil calls out F1 pay-driver situation, although it could just be a case of sour grapes.
Dec 21, 2014, 5:30 PM EST
A number of tweaks are coming for the global sports car racing series.
Dec 21, 2014, 4:58 PM EST
Going back to his dirt track roots, Ricky Stenhouse Jr. finished eighth in the fifth annual Great Clips Battle at the Center in DuQuoin, Ill., on Saturday.
Dec 21, 2014, 4:00 PM EST
The XFINITY Series driver for Richard Childress Racing marries girlfriend Haley Carey.
UPDATED — Highway to Hell(cat): Owner wrecks 707-hp Dodge Challenger SRT Hellcat one hour after buying it
Dec 21, 2014, 2:54 PM EST
With just 40 less horsepower than a 2015 Sprint Cup car, the new Dodge Challenger SRT Hellcat is VERY powerful. One new Hellcat owner, who bought it just one hour earlier, found out the hard way about all that power.
Dec 21, 2014, 2:30 PM EST
The Outlaw takes on the Indianapolis 500 and the Coca-Cola 600 in the same day.
Dec 21, 2014, 1:00 PM EST
Vickers made his full-time return to Sprint Cup action in 2014, which in itself was a victory.
Dec 21, 2014, 12:26 PM EST
Paul Menard had a decent season at times in 2014, but fell short of making the Chase in the final qualifying race.
Dec 20, 2014, 11:42 PM EST
New York State’s Empire Racing took the three fastest spots as ARCA completed a two-day open test at Daytona International Speedway.
Video from NASCAR America
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