Nov 16, 2013, 12:15 PM EDT
More and more, we’re seeing Texas play host to the biggest events in sports. But out of all of those major gatherings, the Formula One United States Grand Prix at Austin’s Circuit of the Americas may be the most unique.
In a land that celebrates its Wild West past at every opportunity, Formula One’s futuristic style of racing is trying to take root and make a permanent home for itself in the United States, once and for all. Enabling its efforts is the city of Austin, which has long been known for Hook ‘Em Horns and good live music but is now creating a more international identity for itself through F1.
“I know there are people around the world who may not have ever heard of Austin who now know it exists,” Austin Chamber of Commerce president/CEO Mike Rollins tells NBCSports.com national columnist Joe Posnanski in the latest edition of “The Big Read.”
“We never could have paid for that kind of media attention.”
But after a terrific inaugural running in 2012, the hard part – sustaining the event over a long period of time – begins this weekend at COTA. As a NASCAR official tells Posnanski regarding last year’s USGP, “Let’s see how they do next year.” Whether or not that official is speaking the truth or subtly trying to rain on Austin’s parade, I’ll let you decide.
However, if F1 does make a long-term stay in America – something like its 20-year run in the ’60s and ’70s at Watkins Glen in New York State – it would appear that Austin is a good match for the series.
As Posnanski writes, there’s a self-assured cool about Austin. The people accept its eclectic nature, and now with F1 in town, they’re liking the fact that the city’s being connected to the international community.
“What is the most famous Formula One race? Monte Carlo, right?,” an unnamed Austin resident tells Posnanski. “It’s arrogant, but we kind of like to think of ourselves as America’s Monte Carlo.”
Arrogance and confidence rolled into one – truly, the essence of F1 itself. The Austinites already have it down cold, it seems.
For more, be sure to check out Posnanski’s interesting piece in the link above.
Mar 26, 2015, 5:30 PM EDT
Finnish driver believes that the team has made a big step forward over the winter.
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Mar 26, 2015, 4:00 PM EDT
Difficulties faced by a number of teams give Sauber an early chance to rack up some points.
Mar 26, 2015, 3:00 PM EDT
“I find it quite funny and interesting that the opinion is coming from individuals who have had so much success.”
Mar 26, 2015, 2:40 PM EDT
He’s finally the champion, but Will Power enters 2015 still with more to prove.
Mar 26, 2015, 2:00 PM EDT
NBCSN’s Will Buxton brings you the latest insight and interviews ahead of the Malaysian Grand Prix.
Mar 26, 2015, 1:00 PM EDT
Spaniard rejects claim that he thought he was in 1995 following his accident in pre-season.
Mar 26, 2015, 12:09 PM EDT
Two-time NHRA Funny Car champion Cruz Pedregon and NASCAR Sprint Cup driver Joey Logano spent an afternoon in each other’s respective worlds — and cars — on Wednesday.
Mar 26, 2015, 12:00 PM EDT
Luke Smith and Tony DiZinno give their verdict on this weekend’s Malaysian GP as Fernando returns, Manor hopes to fire up, and Red Bull prepares to declare war on Renault.
Mar 26, 2015, 11:00 AM EDT
Formula 1 heads to Malaysia for the second round of the 2015 season, but will Lewis Hamilton be able to double up and maintain his winning streak?
Mar 26, 2015, 10:00 AM EDT
Coyne heads into the season with two lesser experienced drivers, but looks to play spoiler.
Mar 26, 2015, 9:00 AM EDT
IndyCar has a wave of younger talent in the series, who need to start winning sooner rather than later.
Mar 26, 2015, 8:00 AM EDT
Both drivers failed to race in Australia due to injury, but will return this weekend.
Mar 26, 2015, 6:38 AM EDT
Ex-Force India and Sauber man moves to Williams for 2015.
Mar 25, 2015, 5:40 PM EDT
Fernando Alonso will start his 2015 F1 season in the Malaysian Grand Prix.
Mar 25, 2015, 3:57 PM EDT
After both of its cars failed to finish a lap in the season opener, Lotus looks toward the Malaysian Grand Prix.
Mar 25, 2015, 3:45 PM EDT
Your Malaysian GP TV times for this weekend on NBCSN and NBC Sports Live Extra.
Mar 25, 2015, 2:15 PM EDT
Daniil Kyvat putting Melbourne mishap behind him going into Malaysia Grand Prix.
Mar 25, 2015, 12:07 PM EDT
Watch the new TV commercial for IndyCar’s 2015 season.
Mar 25, 2015, 10:00 AM EDT
Rookie driver, single-car team, and still high hopes for Bryan Herta Autosport in 2015.
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