Nov 16, 2013, 12:15 PM EDT
More and more, we’re seeing Texas play host to the biggest events in sports. But out of all of those major gatherings, the Formula One United States Grand Prix at Austin’s Circuit of the Americas may be the most unique.
In a land that celebrates its Wild West past at every opportunity, Formula One’s futuristic style of racing is trying to take root and make a permanent home for itself in the United States, once and for all. Enabling its efforts is the city of Austin, which has long been known for Hook ‘Em Horns and good live music but is now creating a more international identity for itself through F1.
“I know there are people around the world who may not have ever heard of Austin who now know it exists,” Austin Chamber of Commerce president/CEO Mike Rollins tells NBCSports.com national columnist Joe Posnanski in the latest edition of “The Big Read.”
“We never could have paid for that kind of media attention.”
But after a terrific inaugural running in 2012, the hard part – sustaining the event over a long period of time – begins this weekend at COTA. As a NASCAR official tells Posnanski regarding last year’s USGP, “Let’s see how they do next year.” Whether or not that official is speaking the truth or subtly trying to rain on Austin’s parade, I’ll let you decide.
However, if F1 does make a long-term stay in America – something like its 20-year run in the ’60s and ’70s at Watkins Glen in New York State – it would appear that Austin is a good match for the series.
As Posnanski writes, there’s a self-assured cool about Austin. The people accept its eclectic nature, and now with F1 in town, they’re liking the fact that the city’s being connected to the international community.
“What is the most famous Formula One race? Monte Carlo, right?,” an unnamed Austin resident tells Posnanski. “It’s arrogant, but we kind of like to think of ourselves as America’s Monte Carlo.”
Arrogance and confidence rolled into one – truly, the essence of F1 itself. The Austinites already have it down cold, it seems.
For more, be sure to check out Posnanski’s interesting piece in the link above.
Oct 30, 2014, 8:00 PM EDT
Romain Grosjean can opt out of Lotus at year’s end if he so desires.
Oct 30, 2014, 6:39 PM EDT
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Oct 30, 2014, 6:06 PM EDT
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Oct 30, 2014, 6:00 PM EDT
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Oct 30, 2014, 5:58 PM EDT
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Oct 30, 2014, 5:30 PM EDT
Sauber team boss has long warned about the problems blighting Formula 1.
Oct 30, 2014, 5:00 PM EDT
British driver speaks about his appearance on NBC’s TODAY Show and his trip to New York City.
Oct 30, 2014, 4:30 PM EDT
Lewis Hamilton politely questions double points.
Oct 30, 2014, 4:00 PM EDT
As the end of the 2014 Formula 1 season draws near, the sport ventures to the United States for one of the most popular races of the year in Austin, Texas.
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Oct 30, 2014, 3:20 PM EDT
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Oct 30, 2014, 3:15 PM EDT
Date changes, date equity, and broadcast windows play key role in shaping 2015 IndyCar schedule.
Oct 30, 2014, 3:00 PM EDT
F1 is booming in the United States, but could the arrival of an American team and an American driver send its popularity off the charts?
Oct 30, 2014, 2:48 PM EDT
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Oct 30, 2014, 2:00 PM EDT
Frenchman thinks he would be the best choice for Toro Rosso in 2015 alongside Max Verstappen.
Oct 30, 2014, 1:12 PM EDT
Sergio Perez closing on in contract extension with Force India.
Oct 30, 2014, 1:00 PM EDT
The F1 community loves coming to Austin and COTA, but why?
Oct 30, 2014, 12:56 PM EDT
This weekend’s race at Texas will mark the official debut of Tony Gibson and Daniel Knost as crew chiefs for Kurt Busch and Danica Patrick, respectively. How will they and their drivers fare together?
Oct 30, 2014, 12:00 PM EDT
Felipe Massa, Sergio Perez and Esteban Gutierrez appear at the event in Austin ahead of this weekend’s United States Grand Prix.
Oct 30, 2014, 11:05 AM EDT
Get your calendars out and start marking up which series run where, when.
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