Nov 16, 2013, 12:15 PM EST
More and more, we’re seeing Texas play host to the biggest events in sports. But out of all of those major gatherings, the Formula One United States Grand Prix at Austin’s Circuit of the Americas may be the most unique.
In a land that celebrates its Wild West past at every opportunity, Formula One’s futuristic style of racing is trying to take root and make a permanent home for itself in the United States, once and for all. Enabling its efforts is the city of Austin, which has long been known for Hook ‘Em Horns and good live music but is now creating a more international identity for itself through F1.
“I know there are people around the world who may not have ever heard of Austin who now know it exists,” Austin Chamber of Commerce president/CEO Mike Rollins tells NBCSports.com national columnist Joe Posnanski in the latest edition of “The Big Read.”
“We never could have paid for that kind of media attention.”
But after a terrific inaugural running in 2012, the hard part – sustaining the event over a long period of time – begins this weekend at COTA. As a NASCAR official tells Posnanski regarding last year’s USGP, “Let’s see how they do next year.” Whether or not that official is speaking the truth or subtly trying to rain on Austin’s parade, I’ll let you decide.
However, if F1 does make a long-term stay in America – something like its 20-year run in the ’60s and ’70s at Watkins Glen in New York State – it would appear that Austin is a good match for the series.
As Posnanski writes, there’s a self-assured cool about Austin. The people accept its eclectic nature, and now with F1 in town, they’re liking the fact that the city’s being connected to the international community.
“What is the most famous Formula One race? Monte Carlo, right?,” an unnamed Austin resident tells Posnanski. “It’s arrogant, but we kind of like to think of ourselves as America’s Monte Carlo.”
Arrogance and confidence rolled into one – truly, the essence of F1 itself. The Austinites already have it down cold, it seems.
For more, be sure to check out Posnanski’s interesting piece in the link above.
Nov 28, 2014, 8:00 AM EST
2014 saw the Briton become a two-time F1 world champion, winning 11 races.
Nov 28, 2014, 7:00 AM EST
A new regime will come into force at Maranello next season following a disappointing campaign in 2014.
Nov 28, 2014, 6:00 AM EST
British racer will remain with Williams for 2015 after becoming the first woman to take part in a grand prix weekend session in 22 years over the summer.
Nov 27, 2014, 8:46 PM EST
NHRA team owner Don Schumacher underwent surgery Wednesday for early-stage skin cancer.
Nov 27, 2014, 8:04 PM EST
NASCAR star Kyle Busch and wife Samantha dropped a very big hint that their first child may be a boy.
Nov 27, 2014, 7:28 PM EST
IndyCar driver Graham Rahal and NHRA driver Courtney Force announced their engagement Thursday in Venice, Italy.
Nov 27, 2014, 5:57 PM EST
Police continue to investigate the cause of death of Theresa Benn, who had been missing more than a month before her body was found last week near Talladega Superspeedway.
MST exclusive: BK Racing co-owner Anthony Marlowe apologizes for Cole Whitt/David Ragan tweet controversy
Nov 27, 2014, 3:23 PM EST
BK Racing minority owner Anthony Marlowe offers a public apology to MotorSportsTalk on his inadvertent tweet of Cole Whitt replacing David Ragan in the No. 34 car for 2015.
Nov 27, 2014, 2:16 PM EST
Steve Byrnes of Fox Sports gave friends and family a promising Thanksgiving update about his battle with Stage 4 head-and-neck cancer.
Nov 27, 2014, 10:45 AM EST
Hulkenberg gets an LMP1 opportunity with Porsche at Spa and Le Mans next season.
Nov 27, 2014, 9:00 AM EST
What we’re thankful across the wide spectrum of motorsports in 2014.
Nov 26, 2014, 11:01 PM EST
If you’re in the Charlotte area and want to have a great Black Friday experience, head on over to Charlotte Motor Speedway, where for a donation, you can drive on the actual racetrack.
Sam Hornish Jr. has much to be thankful for: new home, renewed Sprint Cup hopes with Richard Petty Motorsports
Nov 26, 2014, 8:56 PM EST
Sam Hornish Jr. has a lot to give thanks for this Thanksgiving, most notably a new ride and a new lease on his Sprint Cup driving life with Richard Petty Motorsports.
Nov 26, 2014, 4:40 PM EST
NBCSN will present a 14-hour ‘Mecum Marathon’ starting Thursday, Thanksgiving Day.
Nov 26, 2014, 2:30 PM EST
Simon Pagenaud’s Indy 500 Senna tribute helmet to be auctioned for Ayrton Senna Foundation.
Nov 26, 2014, 2:29 PM EST
Front Row Motorsports officials on Wednesday denied rumors of Cole Whitt replacing David Ragan in the No. 34 Ford for 2015.
Nov 26, 2014, 1:58 PM EST
Record cable numbers for F1 on NBCSN this season.
Nov 26, 2014, 1:00 PM EST
A rundown through the field after the final day of on-track running for F1 2014.
Nov 26, 2014, 12:30 PM EST
Some NASCAR AMERICA specials are on tap before the end of the year.
Nov 26, 2014, 12:00 PM EST
Marciello gracious for opportunity, and was thinking of Jules Bianchi throughout the day.
Video from NASCAR America
- F1 2014 Driver Review: Lewis Hamilton 0
- IndyCar’s Graham Rahal, NHRA’s Courtney Force engaged 9
- Police seek cause of death of race fan found near Talladega 0
- MST exclusive: BK Racing co-owner Anthony Marlowe apologizes for Cole Whitt/David Ragan tweet controversy 0
- What we’re thankful for in the motorsports world, 2014 2
- Sam Hornish Jr. has much to be thankful for: new home, renewed Sprint Cup hopes with Richard Petty Motorsports 5
- NBCSN’s F1 coverage delivers best ever single-season numbers for a cable network 6