Nov 19, 2013, 3:00 PM EDT
KVSH Racing (formerly KV Racing Technology) made a splash recently when they picked up Sebastien Bourdais in a multi-year deal. Now, they’ve got a new sponsor on board as well.
Mistic Electronic Cigarettes will serve as co-primary sponsor for Bourdais’ No. 11 Chevrolet in the 2014 and 2015 IndyCar Series seasons. As part of the deal, the “Mistic Machine” (pictured) will be seen in visuals at Circle K convenience stores where the product will be available for purchase.
That’s a note worth mentioning considering that in recent years, some IndyCar Series sponsors haven’t always been big on activation outside of the track.
“We couldn’t be any more excited to bring the Mistic E-Cig brand to the IndyCar community,” said KVSH partner James Sullivan in a statement. “After announcing Sebastien Bourdais as the driver, this is the next phase of taking KVSH to new heights following the Indianapolis 500 win in 2013.”
Bourdais said in his own thoughts that he looked forward to representing the brand.
“Health is very important to me and I’m proud to be associated with a company that is looking to reduce the risks of tobacco smoking,” he said.
The Mistic colors will be seen on the No. 11 for seven races in 2014.
Photo credit goes to KVSH Racing.
Mar 27, 2015, 1:45 AM EDT
Catch all of the action from second practice live on NBCSN and Live Extra.
Mar 26, 2015, 11:31 PM EDT
Defending world champion forced to stop his car out on track early in practice, but Rosberg enjoys a more fruitful session.
Mar 26, 2015, 10:00 PM EDT
Malaysian GP FP1 about to launch.
Mar 26, 2015, 5:30 PM EDT
Finnish driver believes that the team has made a big step forward over the winter.
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A quick look through the runners in Indy Lights, Pro Mazda and USF2000 for 2015.
Mar 26, 2015, 4:00 PM EDT
Difficulties faced by a number of teams give Sauber an early chance to rack up some points.
Mar 26, 2015, 3:00 PM EDT
“I find it quite funny and interesting that the opinion is coming from individuals who have had so much success.”
Mar 26, 2015, 2:40 PM EDT
He’s finally the champion, but Will Power enters 2015 still with more to prove.
Mar 26, 2015, 2:00 PM EDT
NBCSN’s Will Buxton brings you the latest insight and interviews ahead of the Malaysian Grand Prix.
Mar 26, 2015, 1:00 PM EDT
Spaniard rejects claim that he thought he was in 1995 following his accident in pre-season.
Mar 26, 2015, 12:09 PM EDT
Two-time NHRA Funny Car champion Cruz Pedregon and NASCAR Sprint Cup driver Joey Logano spent an afternoon in each other’s respective worlds — and cars — on Wednesday.
Mar 26, 2015, 12:00 PM EDT
Luke Smith and Tony DiZinno give their verdict on this weekend’s Malaysian GP as Fernando returns, Manor hopes to fire up, and Red Bull prepares to declare war on Renault.
Mar 26, 2015, 11:00 AM EDT
Formula 1 heads to Malaysia for the second round of the 2015 season, but will Lewis Hamilton be able to double up and maintain his winning streak?
Mar 26, 2015, 10:00 AM EDT
Coyne heads into the season with two lesser experienced drivers, but looks to play spoiler.
Mar 26, 2015, 9:00 AM EDT
IndyCar has a wave of younger talent in the series, who need to start winning sooner rather than later.
Mar 26, 2015, 8:00 AM EDT
Both drivers failed to race in Australia due to injury, but will return this weekend.
Mar 26, 2015, 6:38 AM EDT
Ex-Force India and Sauber man moves to Williams for 2015.
Mar 25, 2015, 5:40 PM EDT
Fernando Alonso will start his 2015 F1 season in the Malaysian Grand Prix.
Mar 25, 2015, 3:57 PM EDT
After both of its cars failed to finish a lap in the season opener, Lotus looks toward the Malaysian Grand Prix.
Mar 25, 2015, 3:45 PM EDT
Your Malaysian GP TV times for this weekend on NBCSN and NBC Sports Live Extra.
- WATCH LIVE: Malaysian GP FP2 at 2a ET on NBCSN and Live Extra 0
- Rosberg quickest in Malaysia FP1 as Hamilton hits trouble 1
- Now IndyCar’s champion, Will Power’s mindset hasn’t changed heading into 2015 0
- Alonso moves to clear up testing crash conspiracy theories 2
- NHRA Funny Car driver Cruz Pedregon trades seats for a day with NASCAR counterpart Joey Logano 2
- Can IndyCar’s next generation take it to the established veterans? 1
- Fernando Alonso talks return in Malaysian GP 3