Nov 19, 2013, 3:00 PM EDT
KVSH Racing (formerly KV Racing Technology) made a splash recently when they picked up Sebastien Bourdais in a multi-year deal. Now, they’ve got a new sponsor on board as well.
Mistic Electronic Cigarettes will serve as co-primary sponsor for Bourdais’ No. 11 Chevrolet in the 2014 and 2015 IndyCar Series seasons. As part of the deal, the “Mistic Machine” (pictured) will be seen in visuals at Circle K convenience stores where the product will be available for purchase.
That’s a note worth mentioning considering that in recent years, some IndyCar Series sponsors haven’t always been big on activation outside of the track.
“We couldn’t be any more excited to bring the Mistic E-Cig brand to the IndyCar community,” said KVSH partner James Sullivan in a statement. “After announcing Sebastien Bourdais as the driver, this is the next phase of taking KVSH to new heights following the Indianapolis 500 win in 2013.”
Bourdais said in his own thoughts that he looked forward to representing the brand.
“Health is very important to me and I’m proud to be associated with a company that is looking to reduce the risks of tobacco smoking,” he said.
The Mistic colors will be seen on the No. 11 for seven races in 2014.
Photo credit goes to KVSH Racing.
Sep 1, 2014, 8:00 PM EDT
Kahne to NBCSN contributor Nate Ryan: “We need to build off of this…As a team, we need to be stronger together.”
Sep 1, 2014, 7:30 PM EDT
NASCAR AMERICA’S Kyle Petty and Parker Kligerman believe that the three-time Sprint Cup champion handled himself well throughout a difficult weekend.
Sep 1, 2014, 7:00 PM EDT
Organizers of the Russian Grand Prix appear to be getting behind their countryman as F1’s first visit to Sochi draws closer.
Sep 1, 2014, 6:35 PM EDT
Richie Crampton, Alexis DeJoria, Shane Gray and Eddie Krawiec captured U.S. Nationals wins on Monday.
Sep 1, 2014, 4:45 PM EDT
Coming up today: Highlights from Kasey Kahne’s clutch Atlanta win; assessing Tony Stewart’s comeback; the Chase outlook with one regular season race left; more problems in pits for Kevin Harvick.
Sep 1, 2014, 4:15 PM EDT
Writer’s Note: The following is a recap of this weekend’s TORC: The Off-Road Championship season finale at Crandon, Wisconsin. NBCSN will air the races this Saturday, Sept. 6, at 3:30 p.m. ET. If you don’t want to know who won until then, we suggest you find another post to read here on MotorSportsTalk…
Sep 1, 2014, 3:11 PM EDT
For Clint Bowyer and Kyle Larson, winning on Saturday night will be all that matters if they want a spot in the Chase.
Sep 1, 2014, 2:00 PM EDT
Ed Carpenter Racing and Sarah Fisher Hartman Racing end as the top single-car teams in 2014, before merging in 2015.
Sep 1, 2014, 1:38 PM EDT
Kasey Kahne saves his season in Atlanta, while Will Power changes his career in Fontana.
Sep 1, 2014, 12:00 PM EDT
Carlos Munoz takes home the top rookie honors after a successful first full season in the Verizon IndyCar Series.
Sep 1, 2014, 11:15 AM EDT
Honda’s motorsport chief provides an update on the company’s F1 engine progress.
Sep 1, 2014, 10:27 AM EDT
IndyCar championship banquet goes off quickly, smoothly with a good bit of humor.
Sep 1, 2014, 1:25 AM EDT
The result beats her previous high water mark of seventh this past May at Kansas.
Sep 1, 2014, 1:10 AM EDT
HAMPTON, Ga. — It was a rough night for a number of drivers in Sunday’s Oral-B USA 500 NASCAR Sprint Cup race at Atlanta, including Kevin Harvick, Clint Bowyer and Marcos Ambrose.
Sep 1, 2014, 12:43 AM EDT
Matt Kenseth enters the post-season with a second place result, while Clint Bowyer finds himself outside the Chase Grid going into next Saturday’s regular season finale.
Sep 1, 2014, 12:14 AM EDT
HAMPTON, Ga. – Kasey Kahne’s 17th career Sprint Cup win couldn’t have been any larger.
Aug 31, 2014, 10:07 PM EDT
HAMPTON, Ga. – It was not the comeback that Tony Stewart had hoped for.
Aug 31, 2014, 9:45 PM EDT
Tony Stewart’s return to competition tonight at Atlanta Motor Speedway has encountered some trouble after a restart run-in with “Rowdy.”
Schumacher (TF), Hagan (FC), Line (PS), Krawiec (PSM) ones to beat in Monday’s NHRA U.S. Nationals finals
Aug 31, 2014, 9:08 PM EDT
Following Sunday’s final round of qualifying, Tony Schumacher (Top Fuel), Matt Hagan (Funny Car), Jason Line (Pro Stock) and Eddie Krawiec (Pro Stock Motorcycle) will lead their respective classes as No. 1 qualifiers for Monday’s final eliminations of the 60th annual Chevrolet Performance U.S. Nationals.
Aug 31, 2014, 7:28 PM EDT
HAMPTON, Ga. — There was no question which driver received the most applause and cheers during driver introductions prior to the start of Sunday night’s Oral-B USA 500 at Atlanta Motor Speedway.
Video from NASCAR America
- NASCAR AMERICA: Assessing Tony Stewart’s return at Atlanta (VIDEO) 0
- Feelin’ free: Frustrations end for Chase-bound Kahne, IndyCar champ Power 1
- Honda preps for first simulations, expresses confidence it can match Mercedes 4
- Kenseth clinches Chase berth; Bowyer falls out of Grid with one race to go 1
- Kasey Kahne rallies in last 2 laps to win at Atlanta, makes Chase 1
- Tony Stewart’s comeback hopes end with rough 41st-place finish at Atlanta 2
- Tony Stewart the obvious fan favorite during pre-race introductions at Atlanta 3