Nov 20, 2013, 1:45 PM EST
IndyCar’s season-opening event in St. Petersburg, Florida will now be backed by its tire manufacturer, Firestone. A multi-year deal was announced this morning by Firestone Grand Prix of St. Petersburg promoters Green Savoree St. Petersburg.
Firestone also sponsors IndyCar’s summer event at Texas Motor Speedway, the Firestone 600. One month ago, Honda relinquished its sponsorship at St. Pete in a decision that apparently surprised race president Tim Ramsberger. Honda had been the race’s title sponsor since its first running under Indy Racing League/IndyCar sanction in 2005.
In a statement released today, Ramsberger sounded a lot happier.
“Firestone has been a first-rate sponsor of our event for the past nine years, and we can only express gratitude for having a partner who understands the value of our event,” he said. “It speaks volumes about Firestone and what we have built with all of our partners in our wonderful community.”
“Motorsports is an integral part of the Firestone brand marketing efforts and the entitlement sponsorship of the Firestone Grand Prix of St. Petersburg aligns perfectly with our plans,” said Bridgestone Americas Motorsports director Lisa Boggs in her own statement.
“Our commitment to the race is a reflection of our longstanding relationship with Green Savoree and the terrific St. Petersburg community and fans. We are proud to have the Firestone name on this outstanding event.”
The Firestone Grand Prix of St. Petersburg is set to open IndyCar’s 2014 calendar on March 28-30, 2014. Tickets for the race will go on sale Dec. 1.
Video from NASCAR America
- McLaren reveals Honda-powered MP4-30 for 2015 F1 season 0
- LeBron James’ agent involved in Darrell Wallace Jr.’s hunt for sponsorship 1
- Sponsorship woes leave Jeb Burton scrambling again for a NASCAR ride 3
- Sprint Cup champ Kevin Harvick: “I’m as comfortable as I’ve ever been” 0
- Danica Patrick enters final year of contract but wants to stay at Stewart-Haas 14
- Start times for 2015 NASCAR Sprint Cup Series races 9
- Bowyer on Gordon: “You’re never good with somebody when it got that ugly” 25