Nov 23, 2013, 7:00 PM EDT
With Nationwide Insurance ending its sponsorship of NASCAR’s No. 2 national series following the 2014 season, the sanctioning body is hunting for a new backer that can kick in $12-$15 million for title sponsorship of the category.
Additionally, the Sports Business Journal reports that NASCAR is also telling potential prospects that they also expect a 10-year deal that includes a media commitment of more than $10 million as well as an activation commitment of more than $10 million. Altogether, that puts the annual price tag at more than $30 million.
Post-2014, Nationwide will focus its NASCAR efforts on Sprint Cup while maintaining its status as the series’ official insurance company through 2017. The company sponsored Ricky Stenhouse Jr. in several Cup events this past season.
Per the SBJ, NASCAR plans to approach companies that were in the mix for the NNS’ title sponsorship when it was last available in 2007. Among that group was Subway (a prominent sponsor of Cup driver Carl Edwards and Roush Fenway Racing’s No. 99 team), which was on the verge of striking a deal for the sponsorship but then decided to back out.
The new sponsor’s debut in 2015 would also coincide with a new TV deal that features the NBC Sports Group. The Group will carry the final 19 NNS races of the season, with 15 of those races on NBCSN and the remaining four on NBC.
Jul 27, 2014, 7:52 PM EDT
A world of differences make it impossible to weigh Jeff Gordon’s accomplishments at Indy against those of A.J. Foyt, Rick Mears, Al Unser Sr., and Michael Schumacher.
Jul 27, 2014, 6:52 PM EDT
INDIANAPOLIS – Jeff Gordon gave himself an early 43rd birthday present with Sunday’s Brickyard 400 win. Kyle Larson also gave himself an early birthday present – his 22nd will be Thursday – with a solid seventh-place finish in his first Brickyard.
Jul 27, 2014, 6:13 PM EDT
INDIANAPOLIS – It wasn’t quite the 1-2-3 finish they might have hoped for, but it was almost just as good for Joe Gibbs Racing’s three drivers in Sunday’s Brickyard 400 at Indianapolis Motor Speedway. Kyle Busch finished second to winner Jeff Gordon, followed by Denny Hamlin in third and Matt Kenseth was fourth.
Jul 27, 2014, 5:41 PM EDT
Rowdy continues his strong performance as of late with another P2 at Indianapolis.
Jul 27, 2014, 4:45 PM EDT
Kasey Kahne led a race-high 70 laps, but lost the Brickyard 400 lead to Jeff Gordon on a restart with 16 laps to go and faded to sixth.
Jul 27, 2014, 4:17 PM EDT
INDIANAPOLIS – It was an oldie but goodie performance as Jeff Gordon – seven days short of his 43rd birthday – rallied late to win Sunday’s 21st Brickyard 400 at Indianapolis Motor Speedway.
Jul 27, 2014, 3:00 PM EDT
One final round-up from the Hungaroring following Daniel Ricciardo’s supreme victory.
Jul 27, 2014, 2:53 PM EDT
A broken rear axle ended Danica Patrick’s day prematurely in Sunday’s Brickyard 400 at Indianapolis Motor Speedway.
Jul 27, 2014, 2:43 PM EDT
Strategy plays have been plentiful in the first half of today’s race at Indianapolis.
Jul 27, 2014, 2:00 PM EDT
Defending world champion has a quiet race at the Hungaroring; now 43 points behind Ricciardo in the drivers’ championship.
Jul 27, 2014, 1:15 PM EDT
Briton was asked twice to let Rosberg past, but he defied team orders on both occasions.
Jul 27, 2014, 1:03 PM EDT
“I have a deal moving forward. I can’t announce it yet. When all those pieces come together, it’ll be announced and we’ll talk about it.” – Edwards
Jul 27, 2014, 12:30 PM EDT
Big crashes for both Perez and Ericsson, but luckily neither suffered any injuries.
Jul 27, 2014, 12:00 PM EDT
Best result of the season for Ferrari with Alonso second and Kimi Raikkonen P6.
Jul 27, 2014, 11:55 AM EDT
By making announcement hours before Brickyard 400, team owner Jack Roush didn’t seem to do Edwards any favors.
Jul 27, 2014, 11:30 AM EDT
Championship lead shrinks by three points after finishing half a second behind Hamilton at the flag.
Jul 27, 2014, 11:00 AM EDT
Cuts the gap to Nico Rosberg by three points, leaving the gap at just eleven for the summer break.
Jul 27, 2014, 10:45 AM EDT
Red Bull driver won a sensational grand prix ahead of Fernando Alonso and Lewis Hamilton.
Jul 27, 2014, 10:33 AM EDT
Roush Fenway Racing announces that its 2015 Sprint Cup driver lineup will feature Greg Biffle, Ricky Stenhouse Jr., and Trevor Bayne.
Jul 27, 2014, 9:59 AM EDT
Australian driver claims a sensational win for Red Bull, the second of his F1 career.