Nov 23, 2013, 7:00 PM EST
With Nationwide Insurance ending its sponsorship of NASCAR’s No. 2 national series following the 2014 season, the sanctioning body is hunting for a new backer that can kick in $12-$15 million for title sponsorship of the category.
Additionally, the Sports Business Journal reports that NASCAR is also telling potential prospects that they also expect a 10-year deal that includes a media commitment of more than $10 million as well as an activation commitment of more than $10 million. Altogether, that puts the annual price tag at more than $30 million.
Post-2014, Nationwide will focus its NASCAR efforts on Sprint Cup while maintaining its status as the series’ official insurance company through 2017. The company sponsored Ricky Stenhouse Jr. in several Cup events this past season.
Per the SBJ, NASCAR plans to approach companies that were in the mix for the NNS’ title sponsorship when it was last available in 2007. Among that group was Subway (a prominent sponsor of Cup driver Carl Edwards and Roush Fenway Racing’s No. 99 team), which was on the verge of striking a deal for the sponsorship but then decided to back out.
The new sponsor’s debut in 2015 would also coincide with a new TV deal that features the NBC Sports Group. The Group will carry the final 19 NNS races of the season, with 15 of those races on NBCSN and the remaining four on NBC.
Nov 28, 2014, 4:45 PM EST
Put down your shopping bags, heat up some Thanksgiving leftovers, and tune in for a Black Friday edition of NASCAR AMERICA on NBCSN.
Nov 28, 2014, 4:31 PM EST
Mark Webber fastest in second practice for WEC at Interlagos.
Nov 28, 2014, 3:00 PM EST
Porsche 919 Hybrids run 1-2 in the first session at Interlagos.
Nov 28, 2014, 2:00 PM EST
The end of the WEC season occurs this weekend in Brazil.
Nov 28, 2014, 1:45 PM EST
We take a look back at some of the biggest stories in Formula 1 this year.
Nov 28, 2014, 1:30 PM EST
Rico Abreu locks up USAC Honda Midget Series title with fifth-place finish in Thanksgiving classic.
Nov 28, 2014, 1:00 PM EST
Alonso proved once again in 2014 that he has ability exceeding that of the Ferrari car, but even he couldn’t make up for the shortcomings of the F14 T.
Nov 28, 2014, 12:11 PM EST
Spanish driver to race alongside Max Verstappen in 2015, stepping up to make his F1 debut.
Nov 28, 2014, 12:00 PM EST
Red Bull may have been underdogs after winter testing, but few could have predicted Sebastian Vettel’s bid for a fifth world title being as weak as it was.
Nov 28, 2014, 11:00 AM EST
After a difficult rookie season, Bottas’ sophomore year in F1 brought far more success, marking the Finn as a possible champion in the future.
Nov 28, 2014, 10:30 AM EST
Kvyat will replace Sebastian Vettel at Red Bull next year.
Nov 28, 2014, 10:15 AM EST
Nico Hulkenberg and Porsche: a win for both the WEC and F1 in a rare moment of motorsport unity for the common good.
Nov 28, 2014, 10:00 AM EST
What a year it was for Daniel Ricciardo in his first season at Red Bull.
Nov 28, 2014, 9:30 AM EST
Talks about a new contract with Mercedes should be brought forwards after title win.
Nov 28, 2014, 9:00 AM EST
A worthy title contender, Nico Rosberg enjoyed his most successful season to date in 2014.
Nov 28, 2014, 8:00 AM EST
2014 saw the Briton become a two-time F1 world champion, winning 11 races.
Nov 28, 2014, 7:00 AM EST
A new regime will come into force at Maranello next season following a disappointing campaign in 2014.
Nov 28, 2014, 6:00 AM EST
British racer will remain with Williams for 2015 after becoming the first woman to take part in a grand prix weekend session in 22 years over the summer.
Nov 27, 2014, 8:46 PM EST
NHRA team owner Don Schumacher underwent surgery Wednesday for early-stage skin cancer.
Nov 27, 2014, 8:04 PM EST
NASCAR star Kyle Busch and wife Samantha dropped a very big hint that their first child may be a boy.
Video from NASCAR America
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