Nov 23, 2013, 7:00 PM EST
With Nationwide Insurance ending its sponsorship of NASCAR’s No. 2 national series following the 2014 season, the sanctioning body is hunting for a new backer that can kick in $12-$15 million for title sponsorship of the category.
Additionally, the Sports Business Journal reports that NASCAR is also telling potential prospects that they also expect a 10-year deal that includes a media commitment of more than $10 million as well as an activation commitment of more than $10 million. Altogether, that puts the annual price tag at more than $30 million.
Post-2014, Nationwide will focus its NASCAR efforts on Sprint Cup while maintaining its status as the series’ official insurance company through 2017. The company sponsored Ricky Stenhouse Jr. in several Cup events this past season.
Per the SBJ, NASCAR plans to approach companies that were in the mix for the NNS’ title sponsorship when it was last available in 2007. Among that group was Subway (a prominent sponsor of Cup driver Carl Edwards and Roush Fenway Racing’s No. 99 team), which was on the verge of striking a deal for the sponsorship but then decided to back out.
The new sponsor’s debut in 2015 would also coincide with a new TV deal that features the NBC Sports Group. The Group will carry the final 19 NNS races of the season, with 15 of those races on NBCSN and the remaining four on NBC.
Jan 31, 2015, 12:23 AM EST
Wendell Scott’s induction to the NASCAR Hall of Fame completed a long journey for his family.
Jan 30, 2015, 10:44 PM EST
Five NASCAR legends achieve the sport’s highest honor.
Jan 30, 2015, 9:30 PM EST
CLICK HERE for stream links to the special event involving former NFL greats and NASCAR drivers.
Jan 30, 2015, 7:00 PM EST
The son of NASCAR’s first African-American winner of a premier series race talks with NASCAR AMERICA’s Marty Snider about his father’s accomplishments.
Jan 30, 2015, 6:30 PM EST
CLICK HERE for stream links to tonight’s NBCSN coverage of the NASCAR Hall of Fame’s Class of 2015 Induction Ceremony in Charlotte, N.C.
Jan 30, 2015, 6:15 PM EST
Petty, a member of the NASCAR Hall of Fame’s inaugural class of inductees, speaks with NASCAR AMERICA’s Kelli Stavast before tonight’s Class of 2015 ceremonies.
Jan 30, 2015, 6:00 PM EST
Brasilia cancellation provides the latest chapter in the roller coaster ride that has been IndyCar’s international dalliance.
Jan 30, 2015, 4:05 PM EST
Alex Bowman joins Tommy Baldwin Racing for the 2015 season, replacing Michael Annett, who left for a ride at Scott Motorsports.
Jan 30, 2015, 4:00 PM EST
Coming up today: Live interviews and red carpet arrivals for tonight’s NASCAR Hall of Fame induction ceremony; a closer look at the careers of all five inductees; Gridiron Challenge preview.
Jan 30, 2015, 3:30 PM EST
2015 will be the first year that Hulkenberg has raced in F1 for two straight years with the same team.
Jan 30, 2015, 3:18 PM EST
Luca Filippi gets the opportunity several coveted, and will now have the chance to seize.
Jan 30, 2015, 2:30 PM EST
He is widely touted as being one of the brightest talents on the cusp of F1, but 2015 will be a big year for Raffaele Marciello.
Jan 30, 2015, 1:45 PM EST
With Sauber, the Swede hopes he can continue to develop and make up for a difficult rookie year with Caterham.
Jan 30, 2015, 1:15 PM EST
Marco Andretti set for a new number while Andretti Autosport continues to sort out the rest of its IndyCar lineup.
Jan 30, 2015, 12:30 PM EST
After boldly stating in 1999 that “all that can be achieved has been achieved”, Toyota will return to the WRC upon the next regulation change.
Jan 30, 2015, 12:00 PM EST
A full download of all posts from NASCAR Media Tour on NBCSports.com.
Jan 30, 2015, 11:30 AM EST
Australian driver does not feel under any added pressure in 2015 despite appearing to be the new team leader.
Jan 30, 2015, 11:15 AM EST
First video from Gridiron Challenge now up, in advance of the full event set to air tonight at 10 p.m. ET on NBCSN.
Jan 30, 2015, 10:51 AM EST
The No. 10 WTR Corvette DP reclassified to last in P after drive-time violation at Rolex 24 at Daytona.
Jan 30, 2015, 10:45 AM EST
After a miserable 2014, Raikkonen hopes that the new season and a new car will bring better fortunes for Ferrari.
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