Nov 23, 2013, 7:00 PM EDT
With Nationwide Insurance ending its sponsorship of NASCAR’s No. 2 national series following the 2014 season, the sanctioning body is hunting for a new backer that can kick in $12-$15 million for title sponsorship of the category.
Additionally, the Sports Business Journal reports that NASCAR is also telling potential prospects that they also expect a 10-year deal that includes a media commitment of more than $10 million as well as an activation commitment of more than $10 million. Altogether, that puts the annual price tag at more than $30 million.
Post-2014, Nationwide will focus its NASCAR efforts on Sprint Cup while maintaining its status as the series’ official insurance company through 2017. The company sponsored Ricky Stenhouse Jr. in several Cup events this past season.
Per the SBJ, NASCAR plans to approach companies that were in the mix for the NNS’ title sponsorship when it was last available in 2007. Among that group was Subway (a prominent sponsor of Cup driver Carl Edwards and Roush Fenway Racing’s No. 99 team), which was on the verge of striking a deal for the sponsorship but then decided to back out.
The new sponsor’s debut in 2015 would also coincide with a new TV deal that features the NBC Sports Group. The Group will carry the final 19 NNS races of the season, with 15 of those races on NBCSN and the remaining four on NBC.
Aug 29, 2014, 8:00 PM EDT
Helio Castroneves on pole; Will Power struggles to P21 for Verizon IndyCar Series qualifying.
Aug 29, 2014, 7:29 PM EDT
The Nationwide Series rookie and Sprint Cup regular top today’s two practice sessions ahead of tomorrow night’s Great Clips 300 benefiting Feed The Children.
Aug 29, 2014, 7:06 PM EDT
HAMPTON, Ga. — According to Jeff Gordon, the last three Sprint Cup races just weren’t quite the same without Tony Stewart. Gordon is glad Stewart is back.
Aug 29, 2014, 7:00 PM EDT
Danica Patrick, Kevin Harvick, Jeff Gordon, Greg Biffle, Ryan Newman, and Brian Vickers share their thoughts on Tony Stewart getting back behind the wheel in Atlanta.
Aug 29, 2014, 6:45 PM EDT
The 500-mile shootout may be late Saturday night in Fontana, but still promises a bevy of story lines for the Verizon IndyCar Series season finale.
Aug 29, 2014, 6:25 PM EDT
NBCSN contributor Nate Ryan also reports on the atmosphere around Tony Stewart’s return at Atlanta Motor Speedway.
Aug 29, 2014, 6:02 PM EDT
“…[Stewart] being in the race car right now is about him getting through what has been a very emotional two weeks, and what his next step is in coping with this.” – Stewart Haas Racing’s Brett Frood
Aug 29, 2014, 5:41 PM EDT
Brian Vickers and other winless drivers are facing big-time pressure to get a victory in the final races of the regular season.
Aug 29, 2014, 5:30 PM EDT
Porsche GT-Cup class class to enter into Pirelli World Challenge in 2015.
Aug 29, 2014, 5:00 PM EDT
Coming up today: More on the return of Tony Stewart at Atlanta Motor Speedway.
Aug 29, 2014, 4:45 PM EDT
Houston gone and momentum grows for Canadian Tire Motorsport Park, if a date can be found, for IndyCar.
Aug 29, 2014, 4:16 PM EDT
Following an emotional press conference this morning, the three-time NASCAR Sprint Cup Series champion got back to work.
Aug 29, 2014, 3:15 PM EDT
HAMPTON, Ga. — Tony Stewart didn’t just wake up Friday morning and decide he was going to return to NASCAR racing. Rather, NASCAR officials required that Stewart followed procedures and protocols that included him being evaluated by outside professionals.
Aug 29, 2014, 3:05 PM EDT
HAMPTON, Ga. – Tony Stewart is still eligible to make this year’s Chase for the Sprint Cup, NASCAR president Mike Helton announced Friday afternoon at Atlanta Motor Speedway. But for that to happen, Stewart must win one of the next two races to get in.
Aug 29, 2014, 2:47 PM EDT
HAMPTON, Ga. — NASCAR president Mike Helton spoke with the media an hour after Tony Stewart read his self-prepared statement Friday afternoon at Atlanta Motor Speedway.
Aug 29, 2014, 2:44 PM EDT
Ontario County (N.Y.) Sheriff Philip Povero makes his first statement on the Tony Stewart/Kevin Ward Jr. crash investigation since Aug. 12.
Aug 29, 2014, 2:30 PM EDT
HAMPTON, Ga. – Stewart-Haas Racing teammates Danica Patrick and Kurt Busch are fully in support of their boss, Tony Stewart, being back in a race car this weekend at Atlanta Motor Speedway.
Aug 29, 2014, 2:27 PM EDT
After reading from a prepared statement, Stewart left to prepare for Sprint Cup practice this afternoon. Stewart Haas Racing executive VP Brett Frood then took questions from the assembled media.
Aug 29, 2014, 2:19 PM EDT
Will Power on top in opening MAVTV 500 practice session.
Aug 29, 2014, 1:37 PM EDT
HAMPTON, Ga. – A visibly somber Tony Stewart, at times bordering on tears, faced the media and the NASCAR world for the first time in nearly three weeks Friday afternoon at Atlanta Motor Speedway.
Video from NASCAR America
- Castroneves secures crucial MAVTV 500 pole; Power starts P21 for IndyCar finale 0
- Jeff Gordon: Last 3 races weren’t the same without Tony Stewart 1
- IndyCar has 500 miles to glory, through speed, dirt, tire fall off and unpredictability 0
- How NASCAR determined Tony Stewart was ready to race again 3
- Helton: Tony Stewart still eligible for Chase, but must win to get in 2
- Sheriff: Stewart crash investigation to continue “for at least another 2 weeks” 8
- Kurt Busch, Danica Patrick glad to see boss, teammate and friend Tony Stewart back in race car 0