Skip to content

Report: NASCAR asking for $12-15 million for sponsorship of current N’Wide Series

Nov 23, 2013, 7:00 PM EDT

nationwideserieslogo

With Nationwide Insurance ending its sponsorship of NASCAR’s No. 2 national series following the 2014 season, the sanctioning body is hunting for a new backer that can kick in $12-$15 million for title sponsorship of the category.

Additionally, the Sports Business Journal reports that NASCAR is also telling potential prospects that they also expect a 10-year deal that includes a media commitment of more than $10 million as well as an activation commitment of more than $10 million. Altogether, that puts the annual price tag at more than $30 million.

Post-2014, Nationwide will focus its NASCAR efforts on Sprint Cup while maintaining its status as the series’ official insurance company through 2017. The company sponsored Ricky Stenhouse Jr. in several Cup events this past season.

Per the SBJ, NASCAR plans to approach companies that were in the mix for the NNS’ title sponsorship when it was last available in 2007. Among that group was Subway (a prominent sponsor of Cup driver Carl Edwards and Roush Fenway Racing’s No. 99 team), which was on the verge of striking a deal for the sponsorship but then decided to back out.

The new sponsor’s debut in 2015 would also coincide with a new TV deal that features the NBC Sports Group. The Group will carry the final 19 NNS races of the season, with 15 of those races on NBCSN and the remaining four on NBC.

Latest Posts
  1. Andretti, Honda open strongly on Indy 500 opening day

    May 4, 2015, 11:35 AM EDT

    Photo: Honda Photo: Honda

    Early days yet, but seems as though Andretti Autosport is starting the month of May out on the right foot.

  2. Westbrook, Valiante score TUDOR win in Monterey

    May 4, 2015, 11:24 AM EDT

    TUDORmrlswin Getty Images

    The No. 90 Corvette DP pairing ends on top in Monterey.

  3. Montoya fastest on opening day of Indianapolis 500 practice

    May 3, 2015, 8:42 PM EDT

    Photo: IMS Photography Photo: IMS Photography

    Day one of the month of May is in the books at the Indianapolis Motor Speedway.

  4. Iranian government planning to build Formula 1 circuit

    May 3, 2015, 5:00 PM EDT

    AUTO-PRIX-BHR-F1 Getty Images

    Could we see the Iranian Grand Prix join the F1 calendar in years to come?

  5. Chester confident Lotus can compete with Red Bull

    May 3, 2015, 3:30 PM EDT

    F1 Grand Prix of Bahrain Getty Images

    Lotus technical director Nick Chester expresses his confidence in the upcoming upgrade package for the E23 Hybrid car.

  6. A handful of new drivers, liveries make first outing for Indy 500 practice (PHOTOS)

    May 3, 2015, 2:11 PM EDT

    Mann and Daly. Photo: INDYCAR Mann and Daly. Photo: INDYCAR

    A run through of new driver firesuits and liveries thus far on the first day of practice for the Indianapolis 500.

  7. Di Resta, Wehrlein score podiums in opening DTM weekend

    May 3, 2015, 2:00 PM EDT

    DTM German Touring Car Hockenheim - Qualifying Getty Images

    Ex-Force India driver di Resta picks up his first podium finish since returning to DTM in 2014.

  8. MotoGP: Lorenzo claims first win of 2015 at Spanish GP

    May 3, 2015, 12:45 PM EDT

    Spain Motorcycle Grand Prix AP

    Spanish rider wins on home soil as Valentino Rossi scores his 200th podium finish.

  9. Conor Daly’s Smithfield Foods “Fueled by Bacon” special revealed at IMS

    May 3, 2015, 12:26 PM EDT

    Photo: Schmidt Peterson Motorsports Photo: Schmidt Peterson Motorsports

    Conor Daly’s “Fueled by Bacon” No. 43 Smithfield Foods Honda is revealed.

  10. WEC: Hulkenberg impresses on debut, finishing sixth

    May 3, 2015, 11:30 AM EDT

    © Porsche AG © Porsche AG

    The no. 19 crew fights back at Spa to finish sixth overall after six hours of racing.

  11. Maldonado reflects on complicated start to 2015 F1 season

    May 3, 2015, 10:15 AM EDT

    AUTO-PRIX-F1-ESP-TEST Getty Images

    Venezuelan driver returns to the site of his only grand prix victory next weekend.

  12. Sgt. Liam Dwyer wins Continental Tire race with man who saved his life watching from pits

    May 2, 2015, 8:57 PM EDT

    Dwyer-small

    Last-lap pass by co-driver Andrew Carbonell allows Sgt. Liam Dwyer to celebrate win with Sgt. Aaron Denning, the man who saved his life.

  13. Ricciardo relishing buzz of Spanish GP as F1 hits Europe

    May 2, 2015, 4:30 PM EDT

    F1 Grand Prix of Bahrain Getty Images

    Red Bull driver speaks about the Circuit de Barcelona-Catalunya, which will play host to the Spanish Grand Prix next weekend.

  14. WEC: Audi no. 7 victorious again, defeating Porsche at Spa

    May 2, 2015, 3:31 PM EDT

    © FIA WEC © FIA WEC

    Benoit Treluyer, Marcel Fassler and Andre Lotterer claim their second win of the WEC season at Spa.

  15. Horner: Tough start to 2015 motivating Red Bull

    May 2, 2015, 1:30 PM EDT

    F1 Grand Prix of Bahrain - Practice Getty Images

    The former world champions may have fallen from grace, but Horner says that defeat is only motivating the team.

  16. Chevrolet reveals its super speedway aero kit

    May 2, 2015, 12:42 PM EDT

    Photo: Chevrolet Photo: Chevrolet

    Chevrolet takes wraps off its manufacturer super speedway aero kit.

  17. Grosjean excited to see Lotus back in the top ten

    May 2, 2015, 12:00 PM EDT

    Grosjean 25 Getty Images

    Grosjean has scored more points in the last two races then he did in all of 2014.