Nov 23, 2013, 7:00 PM EST
With Nationwide Insurance ending its sponsorship of NASCAR’s No. 2 national series following the 2014 season, the sanctioning body is hunting for a new backer that can kick in $12-$15 million for title sponsorship of the category.
Additionally, the Sports Business Journal reports that NASCAR is also telling potential prospects that they also expect a 10-year deal that includes a media commitment of more than $10 million as well as an activation commitment of more than $10 million. Altogether, that puts the annual price tag at more than $30 million.
Post-2014, Nationwide will focus its NASCAR efforts on Sprint Cup while maintaining its status as the series’ official insurance company through 2017. The company sponsored Ricky Stenhouse Jr. in several Cup events this past season.
Per the SBJ, NASCAR plans to approach companies that were in the mix for the NNS’ title sponsorship when it was last available in 2007. Among that group was Subway (a prominent sponsor of Cup driver Carl Edwards and Roush Fenway Racing’s No. 99 team), which was on the verge of striking a deal for the sponsorship but then decided to back out.
The new sponsor’s debut in 2015 would also coincide with a new TV deal that features the NBC Sports Group. The Group will carry the final 19 NNS races of the season, with 15 of those races on NBCSN and the remaining four on NBC.
Mar 7, 2014, 1:30 PM EST
Out go Korea and India, in come Austria and Russia, changes made to the running order, a different season finale – and a new night race!
Mar 7, 2014, 1:00 PM EST
With all but two teams making changes to their line-up and three new rookies, the F1 grid is looking very different in 2014.
Mar 7, 2014, 12:52 PM EST
TV times and talent for Indy Lights, Pro Mazda and USF2000 in 2014.
Mar 7, 2014, 12:00 PM EST
What are going to be the main themes for the new Formula 1 season? Be it noses, double points, Bernie or Kimi, it promises to be an exciting one.
Mar 7, 2014, 11:00 AM EST
F1 tire supplier confirms eight testing days with teams in 2014, thus avoiding the ‘testgate’ scandal of 2013.
Mar 7, 2014, 10:37 AM EST
Two attempts for Indy qualifying required: one to get in, one to set starting order.
Mar 7, 2014, 10:00 AM EST
First target for Hulkenberg is to make it past the first lap at Albert Park, having failed to do so in three attempts.
Mar 7, 2014, 8:30 AM EST
CEO refuses to accept knock-down price for title sponsorship following McLaren’s worst season since 1980.
Mar 7, 2014, 7:00 AM EST
No change in the F1 legend’s condition as he remains in a medically-induced coma.
Mar 6, 2014, 9:45 PM EST
Phoenix winner only driver north of 190mph in Las Vegas test.
Mar 6, 2014, 8:00 PM EST
BHA rookie admits slight surprise in taking the reins of team’s No. 98 entry.
Mar 6, 2014, 6:45 PM EST
Series seeks marketing/promotional growth to match solid on-track product.
Mar 6, 2014, 6:00 PM EST
Townsend Bell, Bill Sweedler to continue in AIM-run Ferrari in TUDOR Championship.
Mar 6, 2014, 5:00 PM EST
Regulations change plus a solid preseason leaves Sir Frank bullish on Williams’ 2014 outlook.
Mar 6, 2014, 4:30 PM EST
NASCAR’s open test takes place this afternoon and into the early evening at Las Vegas Motor Speedway, site of Sunday’s Kobalt 400, the third round of the already-flying 2014 NASCAR Sprint Cup Series season.
Mar 6, 2014, 4:00 PM EST
Actor Jonathan Goldsmith to give “the Most Interesting Command in the World.”
Driver, team owner and now actor: Tony Stewart’s first edition of ‘Smoke is The Bandit’ is released (video)
Mar 6, 2014, 3:03 PM EST
After teasing us a few days ago with a brief video of what was to come, the first episode of Smokey Is The Bandit, featuring NASCAR star Tony Stewart, is out.
Mar 6, 2014, 2:19 PM EST
Funny Car driver Alexis DeJoria is already having a dream season – and she’s only two races into the 24-race 2014 NHRA schedule.
Mar 6, 2014, 1:38 PM EST
Although this is no laughing matter, one of comedian Larry the Cable Guy’s signature lines — “That ain’t right” – is quite appropriate in this instance. According to MotorAuthority.com, Chrysler officials have recalled 93 Dodge Vipers that were donated to schools and colleges around the U.S. for educational purposes. But the cars aren’t being recalled…
Mar 6, 2014, 12:31 PM EST
NHRA star Antron Brown is watching the career of budding NASCAR star Darrell “Bubba” Wallace quite closely.
- 5 storylines that could define the 2014 F1 season 1
- Indianapolis 500 2014 Qualifying Format Revealed 3
- Schumacher “still in the wake up phase” 0
- Driver, team owner and now actor: Tony Stewart’s first edition of ‘Smoke is The Bandit’ is released (video) 0
- Chrysler orders nearly 100 pristine Dodge Vipers destroyed 6
- Instead of significant improvement, 2014 starting off the way 2013 ended for Danica Patrick (10)
- Kurt Busch gives IndyCar chance to show they’ve learned lesson on promotion (10)
- Alonso discovers an F1 take on Ellen’s Oscar “Selfie” (6)
- Chrysler orders nearly 100 pristine Dodge Vipers destroyed (6)
- UPDATED: FIA decision on Haas, new F1 teams delayed (5)