Nov 23, 2013, 7:00 PM EDT
With Nationwide Insurance ending its sponsorship of NASCAR’s No. 2 national series following the 2014 season, the sanctioning body is hunting for a new backer that can kick in $12-$15 million for title sponsorship of the category.
Additionally, the Sports Business Journal reports that NASCAR is also telling potential prospects that they also expect a 10-year deal that includes a media commitment of more than $10 million as well as an activation commitment of more than $10 million. Altogether, that puts the annual price tag at more than $30 million.
Post-2014, Nationwide will focus its NASCAR efforts on Sprint Cup while maintaining its status as the series’ official insurance company through 2017. The company sponsored Ricky Stenhouse Jr. in several Cup events this past season.
Per the SBJ, NASCAR plans to approach companies that were in the mix for the NNS’ title sponsorship when it was last available in 2007. Among that group was Subway (a prominent sponsor of Cup driver Carl Edwards and Roush Fenway Racing’s No. 99 team), which was on the verge of striking a deal for the sponsorship but then decided to back out.
The new sponsor’s debut in 2015 would also coincide with a new TV deal that features the NBC Sports Group. The Group will carry the final 19 NNS races of the season, with 15 of those races on NBCSN and the remaining four on NBC.
May 4, 2015, 11:41 AM EDT
Mann gets back to work behind the wheel and has a very good first day of running at IMS.
May 4, 2015, 11:35 AM EDT
Early days yet, but seems as though Andretti Autosport is starting the month of May out on the right foot.
May 4, 2015, 11:24 AM EDT
The No. 90 Corvette DP pairing ends on top in Monterey.
May 3, 2015, 8:42 PM EDT
Day one of the month of May is in the books at the Indianapolis Motor Speedway.
May 3, 2015, 5:00 PM EDT
Could we see the Iranian Grand Prix join the F1 calendar in years to come?
May 3, 2015, 3:30 PM EDT
Lotus technical director Nick Chester expresses his confidence in the upcoming upgrade package for the E23 Hybrid car.
May 3, 2015, 2:11 PM EDT
A run through of new driver firesuits and liveries thus far on the first day of practice for the Indianapolis 500.
May 3, 2015, 2:00 PM EDT
Ex-Force India driver di Resta picks up his first podium finish since returning to DTM in 2014.
May 3, 2015, 1:31 PM EDT
Indianapolis 500 practice is officially underway.
May 3, 2015, 12:45 PM EDT
Spanish rider wins on home soil as Valentino Rossi scores his 200th podium finish.
May 3, 2015, 12:26 PM EDT
Conor Daly’s “Fueled by Bacon” No. 43 Smithfield Foods Honda is revealed.
May 3, 2015, 11:30 AM EDT
The no. 19 crew fights back at Spa to finish sixth overall after six hours of racing.
May 3, 2015, 10:15 AM EDT
Venezuelan driver returns to the site of his only grand prix victory next weekend.
May 2, 2015, 8:57 PM EDT
Last-lap pass by co-driver Andrew Carbonell allows Sgt. Liam Dwyer to celebrate win with Sgt. Aaron Denning, the man who saved his life.
May 2, 2015, 5:10 PM EDT
Franzoni makes the leap into Pro Mazda.
May 2, 2015, 4:30 PM EDT
Red Bull driver speaks about the Circuit de Barcelona-Catalunya, which will play host to the Spanish Grand Prix next weekend.
May 2, 2015, 3:31 PM EDT
Benoit Treluyer, Marcel Fassler and Andre Lotterer claim their second win of the WEC season at Spa.
May 2, 2015, 1:30 PM EDT
The former world champions may have fallen from grace, but Horner says that defeat is only motivating the team.
May 2, 2015, 12:42 PM EDT
Chevrolet takes wraps off its manufacturer super speedway aero kit.
May 2, 2015, 12:00 PM EDT
Grosjean has scored more points in the last two races then he did in all of 2014.
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