Nov 23, 2013, 7:00 PM EST
With Nationwide Insurance ending its sponsorship of NASCAR’s No. 2 national series following the 2014 season, the sanctioning body is hunting for a new backer that can kick in $12-$15 million for title sponsorship of the category.
Additionally, the Sports Business Journal reports that NASCAR is also telling potential prospects that they also expect a 10-year deal that includes a media commitment of more than $10 million as well as an activation commitment of more than $10 million. Altogether, that puts the annual price tag at more than $30 million.
Post-2014, Nationwide will focus its NASCAR efforts on Sprint Cup while maintaining its status as the series’ official insurance company through 2017. The company sponsored Ricky Stenhouse Jr. in several Cup events this past season.
Per the SBJ, NASCAR plans to approach companies that were in the mix for the NNS’ title sponsorship when it was last available in 2007. Among that group was Subway (a prominent sponsor of Cup driver Carl Edwards and Roush Fenway Racing’s No. 99 team), which was on the verge of striking a deal for the sponsorship but then decided to back out.
The new sponsor’s debut in 2015 would also coincide with a new TV deal that features the NBC Sports Group. The Group will carry the final 19 NNS races of the season, with 15 of those races on NBCSN and the remaining four on NBC.
Dec 18, 2014, 6:31 PM EST
Want to have a good laugh or two? Check out all of the bloopers and behind-the-scenes fun from NASCAR America over this past year.
Dec 18, 2014, 6:18 PM EST
NASCAR announced that a Camping World Truck Series crew member has been suspended for violating the sanctioning body’s substance abuse policy.
Dec 18, 2014, 6:00 PM EST
RoC, Mecum, and two F1 “Road To:” specials make for motors block on NBCSN tonight starting at 7 p.m. ET.
Dec 18, 2014, 4:15 PM EST
Will Power is a closet breakdancer? Who knew? Find out in the latest edition of The Penske Files.
Dec 18, 2014, 4:00 PM EST
Sauber’s 2015 car is the second to pass crash test.
Dec 18, 2014, 3:28 PM EST
No Franchitti in 2015 as CGR announces Rolex 24 lineup.
Dec 18, 2014, 2:30 PM EST
Penske’s newest star to head to NFL’s biggest game.
Dec 18, 2014, 2:21 PM EST
Darrell Wallace Jr. joins Roush Fenway Racing.
Top NASCAR stories of 2014: No. 13 – Chase Elliott wins final Nationwide Series championship at record age
Dec 18, 2014, 2:00 PM EST
In less than one year, Chase Elliott went from the driver of a start-up team to the youngest champion in NASCAR history.
Dec 18, 2014, 1:00 PM EST
Almirola broke into the Chase for the Sprint Cup with a rain-shortened win at Daytona in the summer.
Dec 18, 2014, 12:45 PM EST
The engineer market is busy in F1, as well.
Dec 18, 2014, 12:00 PM EST
Kasey Kahne struggled at times in 2014, but there’s great promise for 2015 with a new contract, new crew chief and an extension from his primary sponsor.
Dec 18, 2014, 11:46 AM EST
Di Montezemolo and Walsh now part of F1’s controlling shareholder Board of Directors.
Dec 18, 2014, 11:11 AM EST
Menards stays with RCR’s XFINITY program.
Dec 18, 2014, 10:30 AM EST
Second SPM IndyCar seat up for grabs.
Dec 17, 2014, 8:47 PM EST
NASCAR revealed the 2015 schedules for the Whelen Modified Tour and its Southwest Modified Tour, including a first-time visit at the legendary Hickory (NC) Motor Speedway.
Dec 17, 2014, 7:23 PM EST
Do you like watching old racing videos and programs from the past? If so, you’re going to love this BBC video about NHRA drag racing from back in 1990.
Dec 17, 2014, 6:38 PM EST
Kurt Busch got the chance to tell his side in the legal battle with former girlfriend Patricia Driscoll. We break down what Kurt said in court on NASCAR America.
Dec 17, 2014, 5:16 PM EST
Kurt Busch testified Wednesday he asked former girlfriend Patricia Driscoll numerous times to leave his motorcoach on the night she claims the NASCAR driver struck her head several times.
Video from NASCAR America
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- CVC adds di Montezemolo, Walsh to Board of Directors for F1; Bernie stays on 0
- Kurt Busch calls ex-girlfriend’s allegations a ‘fabrication’ 14
- Fry, Tombazis out as part of Ferrari’s ongoing restructuring 1