Nov 23, 2013, 7:00 PM EDT
With Nationwide Insurance ending its sponsorship of NASCAR’s No. 2 national series following the 2014 season, the sanctioning body is hunting for a new backer that can kick in $12-$15 million for title sponsorship of the category.
Additionally, the Sports Business Journal reports that NASCAR is also telling potential prospects that they also expect a 10-year deal that includes a media commitment of more than $10 million as well as an activation commitment of more than $10 million. Altogether, that puts the annual price tag at more than $30 million.
Post-2014, Nationwide will focus its NASCAR efforts on Sprint Cup while maintaining its status as the series’ official insurance company through 2017. The company sponsored Ricky Stenhouse Jr. in several Cup events this past season.
Per the SBJ, NASCAR plans to approach companies that were in the mix for the NNS’ title sponsorship when it was last available in 2007. Among that group was Subway (a prominent sponsor of Cup driver Carl Edwards and Roush Fenway Racing’s No. 99 team), which was on the verge of striking a deal for the sponsorship but then decided to back out.
The new sponsor’s debut in 2015 would also coincide with a new TV deal that features the NBC Sports Group. The Group will carry the final 19 NNS races of the season, with 15 of those races on NBCSN and the remaining four on NBC.
Sep 1, 2014, 1:25 AM EDT
The result beats her previous high water mark of seventh this past May at Kansas.
Sep 1, 2014, 1:10 AM EDT
HAMPTON, Ga. — It was a rough night for a number of drivers in Sunday’s Oral-B USA 500 NASCAR Sprint Cup race at Atlanta, including Kevin Harvick, Clint Bowyer and Marcos Ambrose.
Sep 1, 2014, 12:43 AM EDT
Matt Kenseth enters the post-season with a second place result, while Clint Bowyer finds himself outside the Chase Grid going into next Saturday’s regular season finale.
Sep 1, 2014, 12:14 AM EDT
HAMPTON, Ga. – Kasey Kahne’s 17th career Sprint Cup win couldn’t have been any larger.
Aug 31, 2014, 10:07 PM EDT
HAMPTON, Ga. – It was not the comeback that Tony Stewart had hoped for.
Aug 31, 2014, 9:45 PM EDT
Tony Stewart’s return to competition tonight at Atlanta Motor Speedway has encountered some trouble after a restart run-in with “Rowdy.”
Schumacher (TF), Hagan (FC), Line (PS), Krawiec (PSM) ones to beat in Monday’s NHRA U.S. Nationals finals
Aug 31, 2014, 9:08 PM EDT
Following Sunday’s final round of qualifying, Tony Schumacher (Top Fuel), Matt Hagan (Funny Car), Jason Line (Pro Stock) and Eddie Krawiec (Pro Stock Motorcycle) will lead their respective classes as No. 1 qualifiers for Monday’s final eliminations of the 60th annual Chevrolet Performance U.S. Nationals.
Aug 31, 2014, 7:28 PM EDT
HAMPTON, Ga. — There was no question which driver received the most applause and cheers during driver introductions prior to the start of Sunday night’s Oral-B USA 500 at Atlanta Motor Speedway.
Aug 31, 2014, 7:00 PM EDT
Rush Truck Centers’ CEO: “We stand with Tony.”
Aug 31, 2014, 5:34 PM EDT
Matt Kenseth can clinch a spot in the post-season with a finish of seventh or better in tonight’s race at Atlanta Motor Speedway.
Aug 31, 2014, 4:25 PM EDT
HAMPTON, Ga. — Atlanta Motor Speedway will honor longtime Atlanta-area broadcaster and motorsports reporter “Capt. Herb” Emory, who passed away in April at the age of 61, prior to Sunday’s Oral-B USA 500 NASCAR Sprint Cup race.
Aug 31, 2014, 4:09 PM EDT
Ryan Blaney uses a cross-over move on German Quiroga in the final corner and then beats him to the stripe, winning the Chevrolet Silverado 250.
Aug 31, 2014, 2:15 PM EDT
The 9-time U.S. Nationals champion dispatches Richie Crampton in the final of the Traxxas Shootout with a track-record speed of 328.54 mph.
Aug 31, 2014, 1:45 PM EDT
The legal wranglings following the sale of the team look set to continue.
Aug 31, 2014, 12:30 PM EDT
Former FIA president believes Mercedes made a mistake hanging its dirty laundry out for all to see.
Aug 31, 2014, 11:00 AM EDT
Not the best start to life with Red Bull for the young Dutchman.
Aug 31, 2014, 10:00 AM EDT
Marquez claims win number 11 of his remarkable sophomore year in Moto GP.
Aug 31, 2014, 9:00 AM EDT
Australians stick together, right?
Aug 31, 2014, 7:30 AM EDT
Australian touring car series will not be returning to Austin in 2015 as originally planned.
Aug 31, 2014, 4:00 AM EDT
Will Power’s brother Damien provides raucous, hilarious commentary as Will drove towards the Verizon IndyCar Series title.
Video from NASCAR America
- Kenseth clinches Chase berth; Bowyer falls out of Grid with one race to go 0
- Kasey Kahne rallies in last 2 laps to win at Atlanta, makes Chase 0
- Tony Stewart’s comeback hopes end with rough 41st-place finish at Atlanta 0
- Tony Stewart the obvious fan favorite during pre-race introductions at Atlanta 1
- Still searching: Castroneves finishes 14th, falls short of IndyCar title (VIDEO) 1
- Will Power claims 2014 IndyCar title as Tony Kanaan ties season win record in Fontana 1
- Dale Earnhardt Jr. on Tony Stewart’s return to racing: ‘I’m sure that’s where he wants to be’ 0