Nov 23, 2013, 7:00 PM EDT
With Nationwide Insurance ending its sponsorship of NASCAR’s No. 2 national series following the 2014 season, the sanctioning body is hunting for a new backer that can kick in $12-$15 million for title sponsorship of the category.
Additionally, the Sports Business Journal reports that NASCAR is also telling potential prospects that they also expect a 10-year deal that includes a media commitment of more than $10 million as well as an activation commitment of more than $10 million. Altogether, that puts the annual price tag at more than $30 million.
Post-2014, Nationwide will focus its NASCAR efforts on Sprint Cup while maintaining its status as the series’ official insurance company through 2017. The company sponsored Ricky Stenhouse Jr. in several Cup events this past season.
Per the SBJ, NASCAR plans to approach companies that were in the mix for the NNS’ title sponsorship when it was last available in 2007. Among that group was Subway (a prominent sponsor of Cup driver Carl Edwards and Roush Fenway Racing’s No. 99 team), which was on the verge of striking a deal for the sponsorship but then decided to back out.
The new sponsor’s debut in 2015 would also coincide with a new TV deal that features the NBC Sports Group. The Group will carry the final 19 NNS races of the season, with 15 of those races on NBCSN and the remaining four on NBC.
Mar 29, 2015, 5:57 PM EDT
Juan Pablo Montoya emerges up front after beating teammate Will Power on pit stops, and then holds off a final challenge.
Mar 29, 2015, 5:14 PM EDT
Will Power led a caution filled Grand Prix of St. Petersburg after 55 laps.
Mar 29, 2015, 2:23 PM EDT
Ed Jones wins again in St. Petersburg, to complete an Indy Lights weekend sweep.
Mar 29, 2015, 2:00 PM EDT
IndyCar is racing today, at long last. Here’s what to watch for.
Mar 29, 2015, 1:00 PM EDT
F1 will continue to visit the Sepang International Circuit until 2018 after a deal was signed on Sunday.
Mar 29, 2015, 12:52 PM EDT
Graham Rahal breaks up the Penske juggernaut and leads IndyCar warmup at St. Petersburg.
Mar 29, 2015, 11:00 AM EDT
All three drivers sanctioned by the stewards for misdemeanors in today’s race.
Mar 29, 2015, 10:00 AM EDT
Red Bull endures a miserable day in Malaysia, scoring just three points in total.
Mar 29, 2015, 9:00 AM EDT
Simply finishing the race must go down as an incredible achievement for Manor.
Mar 29, 2015, 8:00 AM EDT
Did a mistake in Q1 on Saturday cost Lewis Hamilton a chance to win the Malaysian Grand Prix?
Mar 29, 2015, 7:15 AM EDT
Breaking the record by over two years, Max Verstappen cemented his place in the F1 history books in Malaysia on Sunday.
Mar 29, 2015, 6:30 AM EDT
Ferrari team principal oversees his first victory since taking the helm at Maranello.
Mar 29, 2015, 5:56 AM EDT
German driver didn’t expect his challenge to Ferrari in Australia to be taken up so quickly.
Mar 29, 2015, 5:36 AM EDT
British driver humble in defeat after losing out to Vettel and Ferrari in Malaysia.
Mar 29, 2015, 5:19 AM EDT
German driver claims a superb win in Malaysia in just his second race for Ferrari.
Mar 29, 2015, 4:46 AM EDT
Ferrari claims its first win since the 2013 Spanish Grand Prix as Vettel perfects his strategy to win at Sepang.
Mar 29, 2015, 2:34 AM EDT
Fuel system problem sidelines the Briton on Sunday for Manor.
Mar 29, 2015, 2:15 AM EDT
Join us on NBCSN and Live Extra for all of the action from Malaysia as Lewis Hamilton goes in search of another race win.
Mar 29, 2015, 2:00 AM EDT
Lewis Hamilton will lead the grid away at Sepang on Sunday.
- Montoya ekes out win in St. Petersburg season opener 0
- Emotional Vettel revels in first victory for Ferrari 4
- Vettel claims shock win for Ferrari in Malaysia as Mercedes pays for strategy mistake 7
- NHRA: C. Force, Todd, McGaha and Arana Jr. qualify No. 1 for 4-Wide Nationals eliminations 0
- Teaser clip: F1 on NBC’s “Off the Grid” hits Mexico (VIDEO) 1
- Power on pole in Penske top-four sweep of St. Petersburg qualifying 1
- One spectator killed, others injured, at VLN Endurance event in Germany 4