Nov 23, 2013, 7:00 PM EST
With Nationwide Insurance ending its sponsorship of NASCAR’s No. 2 national series following the 2014 season, the sanctioning body is hunting for a new backer that can kick in $12-$15 million for title sponsorship of the category.
Additionally, the Sports Business Journal reports that NASCAR is also telling potential prospects that they also expect a 10-year deal that includes a media commitment of more than $10 million as well as an activation commitment of more than $10 million. Altogether, that puts the annual price tag at more than $30 million.
Post-2014, Nationwide will focus its NASCAR efforts on Sprint Cup while maintaining its status as the series’ official insurance company through 2017. The company sponsored Ricky Stenhouse Jr. in several Cup events this past season.
Per the SBJ, NASCAR plans to approach companies that were in the mix for the NNS’ title sponsorship when it was last available in 2007. Among that group was Subway (a prominent sponsor of Cup driver Carl Edwards and Roush Fenway Racing’s No. 99 team), which was on the verge of striking a deal for the sponsorship but then decided to back out.
The new sponsor’s debut in 2015 would also coincide with a new TV deal that features the NBC Sports Group. The Group will carry the final 19 NNS races of the season, with 15 of those races on NBCSN and the remaining four on NBC.
Feb 28, 2015, 5:00 PM EST
Argentinian driver confirms his plans for the new season after a difficult 2014 with Hilmer Motorsport.
Feb 28, 2015, 4:00 PM EST
A full round-up from the penultimate day of F1 pre-season testing in Barcelona.
Feb 28, 2015, 3:30 PM EST
Frenchman joined the team as a test driver for the 2015 season.
Feb 28, 2015, 3:11 PM EST
Bourdais, Hawksworth, Aldo Andretti and more all have birthdays today, February 28.
Feb 28, 2015, 3:00 PM EST
Despite posting a time that, when adjusted to account for tire compounds, could be 1.4 seconds quicker than the rest of the field, the Briton was unenthused about his performance.
Feb 28, 2015, 2:30 PM EST
How well does Josef Newgarden dunk? Find out in video he does with Indiana Pacers “Power Pack.”
Feb 28, 2015, 2:30 PM EST
Today was Sainz’s last run in the Toro Rosso before his F1 debut at the Australian Grand Prix in two weeks’ time.
Feb 28, 2015, 2:15 PM EST
Danish driver reveals he received the call to say he would not be racing in F1 very late, preventing him from securing a drive elsewhere in 2015.
Feb 28, 2015, 2:00 PM EST
Is “Focus” IndyCar-focused? No. Is it cool to have IndyCar as a part of a Will Smith movie? Definitely.
Feb 28, 2015, 1:30 PM EST
Brazilian driver finishes second on day three of the final test in Barcelona, two-tenths of a second behind pace-setter Lewis Hamilton.
Feb 28, 2015, 1:00 PM EST
German driver completes 234 laps in just a day and a half in Barcelona as he continues to learn about the VJM08.
Feb 28, 2015, 12:02 PM EST
British driver finishes two-tenths of a second clear of Felipe Massa on the penultimate day of pre-season testing in Barcelona.
Feb 28, 2015, 11:00 AM EST
Four-time world champion will get his final test run in the new Ferrari on Sunday ahead of his grand prix debut for the team next month.
Feb 28, 2015, 9:00 AM EST
We wish Mario Andretti, one of the all-time greats, a happy 75th birthday.
Feb 28, 2015, 8:00 AM EST
Team founder John Booth is confident that the revived outfit will race in the Australian Grand Prix on March 15.
Feb 27, 2015, 7:00 PM EST
IndyCar drivers hit several race markets for “Focus” premieres.
Feb 27, 2015, 4:30 PM EST
French driver set for a fourth season in GP2 this year with Lazarus.
Feb 27, 2015, 4:00 PM EST
One of California’s more prestigious racing awards has its nominees revealed.
- Barcelona F1 2nd Test Paddock Notebook – Saturday 0
- Hamilton fastest as Mercedes impresses again on day three 0
- Happy 75th birthday to one of the best ever, Mario Andretti 3
- Barcelona F1 2nd Test Paddock Notebook – Friday 0
- Rosberg quickest as Mercedes shows its hand on day two 0
- Alexander Rossi confirms return to GP2 in 2015 with Racing Engineering 3
- FIA issues updated F1 entry list including “Manor Marussia” 3