Nov 23, 2013, 7:00 PM EDT
With Nationwide Insurance ending its sponsorship of NASCAR’s No. 2 national series following the 2014 season, the sanctioning body is hunting for a new backer that can kick in $12-$15 million for title sponsorship of the category.
Additionally, the Sports Business Journal reports that NASCAR is also telling potential prospects that they also expect a 10-year deal that includes a media commitment of more than $10 million as well as an activation commitment of more than $10 million. Altogether, that puts the annual price tag at more than $30 million.
Post-2014, Nationwide will focus its NASCAR efforts on Sprint Cup while maintaining its status as the series’ official insurance company through 2017. The company sponsored Ricky Stenhouse Jr. in several Cup events this past season.
Per the SBJ, NASCAR plans to approach companies that were in the mix for the NNS’ title sponsorship when it was last available in 2007. Among that group was Subway (a prominent sponsor of Cup driver Carl Edwards and Roush Fenway Racing’s No. 99 team), which was on the verge of striking a deal for the sponsorship but then decided to back out.
The new sponsor’s debut in 2015 would also coincide with a new TV deal that features the NBC Sports Group. The Group will carry the final 19 NNS races of the season, with 15 of those races on NBCSN and the remaining four on NBC.
Sep 23, 2014, 12:00 PM EDT
One of the KV crew shirts for Townsend Bell’s multicolored Robert Graham Indianapolis 500 car is up for sale on eBay.
Sep 23, 2014, 11:26 AM EDT
Not that we needed further evidence that Circuit of the Americas is awesome, but riding shotgun with Dindo Capello in Audi provides us said further evidence.
Sep 23, 2014, 10:38 AM EDT
Mike Conway is operating from a position of strength as he looks to continue open-wheel/sports car balance into 2015.
Sep 23, 2014, 9:48 AM EDT
Dixon, Hunter-Reay, Briscoe, Bourdais set for Petit Le Mans appearances.
Sep 22, 2014, 8:30 PM EDT
They’ve already got the IndyCar title. But can Team Penske claim the Sprint Cup as well this season?
Sep 22, 2014, 7:30 PM EDT
It hasn’t always been easy for Logano since he broke into the Sprint Cup Series in 2009. But there’s no disputing that the kid once known as “Sliced Bread” (as in, greatest thing since) has grown up.
Sep 22, 2014, 6:45 PM EDT
Two teams on the opposite ends of the Chase spectrum head for the Lone Star State.
Sep 22, 2014, 5:30 PM EDT
A wild doubleheader in Los Angeles has left Block with an 18-point edge over Wiman as the series heads for Seattle.
Sep 22, 2014, 4:15 PM EDT
Coming up today: Highlights and analysis from Joey Logano’s Chase win at Loudon; an interview with Penske president Tim Cindric; Kevin Harvick’s Chase progress; Denny Hamlin’s nightmarish day; 16-year-old Cole Custer’s historic Truck win.
Sep 22, 2014, 3:55 PM EDT
The former CART and F1 driver’s incredible story is spotlighted in a special clip that previews a new film regarding BMW’s legacy in touring car racing.
Sep 22, 2014, 3:30 PM EDT
Wally Dallenbach Jr. to make competitive return to driving in Trans-Am, starting next month.
Sep 22, 2014, 3:00 PM EDT
Eric Boullier indicates that he feels Red Bull breached the FIA’s new radio ban with its messages to Daniel Ricciardo during Sunday’s race.
Sep 22, 2014, 2:30 PM EDT
Mark Webber enjoys his return to Austin in FIA WEC, even if the result in his No. 20 Porsche goes begging.
Sep 22, 2014, 1:30 PM EDT
The clash of the titans has gone Team Penske’s way so far. But next weekend’s race at Dover could see the tide turn in favor of Hendrick Motorsports.
Sep 22, 2014, 1:00 PM EDT
Andre Lotterer reflects on the openness of FIA WEC and Super Formula compared to his one-off Grand Prix appearance in Belgium.
Sep 22, 2014, 12:00 PM EDT
The FIA WEC headed to Texas this weekend. Here are some thoughts on how it went down.
Sep 22, 2014, 11:15 AM EDT
Both the TUDOR Championship and Continental Tire SportsCar Challenge put on a show in Austin this weekend.
Sep 22, 2014, 10:21 AM EDT
Audi 1-2 leads FIA WEC winners at COTA.
Sep 22, 2014, 10:00 AM EDT
Reliability woes have left Nico Rosberg reeling. If he doesn’t respond at Suzuka, it could be game over.
Sep 22, 2014, 9:00 AM EDT
German driver does well to keep his anger in check in his post-race video blog.
- COTA: A circuit to behold from the passenger’s seat 0
- NASCAR AMERICA: Team Penske pushing for incredible season (VIDEO) 0
- Lotterer: “F1 (racing) isn’t what it used to be anymore” 0
- Joey Logano avoids “yellow fever,” wins at N.H. to advance in Chase 3
- Wreck involves several Chase drivers; Keselowski spins, suffers minor damage 1
- Rosberg reflects on a tough day in Singapore (VIDEO) 2
- Reports: 2015 Sprint Cup rules package expected to be released on Tuesday 2