Nov 23, 2013, 7:00 PM EDT
With Nationwide Insurance ending its sponsorship of NASCAR’s No. 2 national series following the 2014 season, the sanctioning body is hunting for a new backer that can kick in $12-$15 million for title sponsorship of the category.
Additionally, the Sports Business Journal reports that NASCAR is also telling potential prospects that they also expect a 10-year deal that includes a media commitment of more than $10 million as well as an activation commitment of more than $10 million. Altogether, that puts the annual price tag at more than $30 million.
Post-2014, Nationwide will focus its NASCAR efforts on Sprint Cup while maintaining its status as the series’ official insurance company through 2017. The company sponsored Ricky Stenhouse Jr. in several Cup events this past season.
Per the SBJ, NASCAR plans to approach companies that were in the mix for the NNS’ title sponsorship when it was last available in 2007. Among that group was Subway (a prominent sponsor of Cup driver Carl Edwards and Roush Fenway Racing’s No. 99 team), which was on the verge of striking a deal for the sponsorship but then decided to back out.
The new sponsor’s debut in 2015 would also coincide with a new TV deal that features the NBC Sports Group. The Group will carry the final 19 NNS races of the season, with 15 of those races on NBCSN and the remaining four on NBC.
Apr 19, 2014, 1:45 AM EDT
Could Fernando Alonso or Sebastian Vettel take advantage of the wet track to snatch pole position?
Apr 19, 2014, 12:45 AM EDT
Report reveals that Red Bull failed to supply accurate data, and what was supplied actually undermined the team’s argument.
Apr 19, 2014, 12:02 AM EDT
Red Bull driver fastest in a quiet final session ahead of qualifying later today.
Apr 18, 2014, 8:32 PM EDT
Significant modifications to the Cup cars’ powerplants are likely to come within the next two seasons.
Apr 18, 2014, 7:00 PM EDT
The two Andretti Autosport drivers appear to have put Sunday’s wreck behind them.
Apr 18, 2014, 5:30 PM EDT
You can’t say these drivers don’t have a sense of humor.
Apr 18, 2014, 4:15 PM EDT
The second round of the championship in Putrajaya, Malaysia will see drivers contest a short, 1.6-mile street circuit.
Apr 18, 2014, 3:15 PM EDT
Two races into his return to open-wheel, the former Indy 500 winner says he’s having a tough time with re-learning tracks.
Apr 18, 2014, 3:00 PM EDT
Here’s a look at the grid based on average qualifying positions through 2 races in 2014.
Apr 18, 2014, 2:00 PM EDT
IndyCar drivers do their best “hey, this is what this sounds like!” imitations.
Apr 18, 2014, 1:21 PM EDT
Two practice sessions begin a new year for the WEC.
Apr 18, 2014, 12:15 PM EDT
Making the V6s louder might not be such an easy fix.
Apr 18, 2014, 11:30 AM EDT
German driver not yet happy with his own performance in China, but his long run pace suggests that a podium finish may be within his reach.
Apr 18, 2014, 10:30 AM EDT
Rookie errors from Lotus driver no big deal, apparently.
Apr 18, 2014, 9:30 AM EDT
Mattiacci thought that job offer was a late April Fools joke at first; says that necessary changes will take place.
Apr 18, 2014, 8:30 AM EDT
Spanish driver puts in an impressive display during practice, but warns that rain could scupper Ferrari’s chances of reaching the podium.
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