Skip to content

NASCAR names Brent Dewar as new COO

Dec 11, 2013, 3:07 PM EDT

NASCAR Dewar Hired Auto Racing AP

NASCAR has announced details of an executive restructuring, with former General Motors executive Brent Dewar being named as its new chief operating officer.

Additionally, NASCAR has promoted three members of its executive management. Steve Phelps (senior vice president and chief marketing officer) and Steve O’Donnell (senior vice president of racing operations) have both been elevated to executive vice president, while Gary Crotty (general counsel) has been made chief legal officer.

Dewar spent almost three decades within General Motors and took on many assignments in his tenure there, ranging from global marketing and motorsports/sales operations for multiple brands.

His final assignment at GM was as senior vice president for Global Chevrolet, and he has spent time recently as a consultant for NASCAR on its drive to transform the competition aspect in the areas of rules, penalties, officiating and inspecting.

“In Brent Dewar, we will add a seasoned leader with deep experience in the automotive sector, plus intimate knowledge of and passion for NASCAR as well as various other forms of motorsports,” NASCAR CEO Brian France said in a statement.

“Brent brings creativity, drive, intelligence, operational acumen and a clear understanding of our assets and challenges to NASCAR. He’s a leader who’s naturally collaborative, an essential trait as we work more closely with the OEMs, teams, tracks, broadcast partners and others to grow the sport over the next decade.”

Nate Ryan of USA Today also reports that Dewar was instrumental in GM’s adaptation to digital and social media, as well as the company’s emphasis on green technology.

In an interview with Ryan, Dewar stated that he looks forward to helping attract “more youth and multicultural audiences to the sport” through those avenues.

“We were early adapters at GM to new forms of media as it migrated into digital and social,” Dewar said. “Fans choose multiple forms of media, and we have to be contextually relevant in all of those. It’s a different world today.”

Latest Posts
  1. Lotus begins deal with jewelry company called Endless

    Oct 22, 2014, 11:35 AM EDT

    F1 Grand Prix of Japan - Qualifying Getty Images

    Lotus will have a new sponsor for Austin that’s beginning, but called Endless.

  2. Dale Earnhardt Jr. featured in new concussion awareness initiative (VIDEO)

    Oct 22, 2014, 11:06 AM EDT

    DaleJrDega AP

    Dale Earnhardt Jr. will be featured for UPMC campaign that seeks to change the conversation about concussions.

  3. Report: Kurt Busch and Danica Patrick set to swap crews at Stewart-Haas

    Oct 22, 2014, 10:39 AM EDT

    KurtDanica Getty Images

    It’s expected that the Nos. 10 and 41 Stewart-Haas Racing cars will swap crews starting at Texas.

  4. Sam Michael to leave McLaren at year’s end

    Oct 22, 2014, 10:02 AM EDT

    Sam-Michael-McL Getty Images

    Sam Michael to leave McLaren at year’s end, the team confirms.

  5. Here to stay: Keselowski vows that he won’t be run out of the sport

    Oct 21, 2014, 10:00 PM EDT

    Geico 500 Getty Images

    The championship contender talks about his reputation during a Monday night appearance at Texas Motor Speedway.

  6. NASCAR AMERICA: Pressure mounts with four races to go in Chase (VIDEO)

    Oct 21, 2014, 8:00 PM EDT

    (Streeter Lecka/Getty Images) Getty Images

    As NASCAR AMERICA’s Kyle Petty explains, the new Chase format has created something that NASCAR hasn’t seen before.

  7. NASCAR AMERICA: Jeff Gordon’s “Drive For Five” continues at Martinsville (VIDEO)

    Oct 21, 2014, 7:00 PM EDT

    GEICO 500 - Practice Getty Images

    A ninth Martinsville win on Sunday would put Gordon into the Championship Race at Homestead. Check out his interview with NASCAR AMERICA’s Jason Weigandt about his success at M’Ville and more.

  8. Joey Logano says he’s made peace with Danica Patrick over Charlotte wreck

    Oct 21, 2014, 5:44 PM EDT

    GEICO 500 - Qualifying Getty Images

    Logano admits he should’ve given Patrick more space on the race track two weekends ago.

  9. WATCH LIVE: NASCAR AMERICA talks with “Eliminator 8″ at 5 p.m. ET

    Oct 21, 2014, 4:40 PM EDT

    Credit: NASCAR Credit: NASCAR

    Extended interviews with Kevin Harvick, Jeff Gordon, Brad Keselowski, and Carl Edwards also coming up on today’s episode of NASCAR AMERICA.

  10. Company that builds Caterham’s F1 cars put into administration

    Oct 21, 2014, 3:40 PM EDT

    F1 Grand Prix of Great Britain - Practice Getty Images

    A source tells Reuters that the legal action is not expected to impact the racing activities of the team, which is owned by a separate entity.

  11. Martinsville is first chance for Chase’s “lesser names” to punch ticket to Homestead

    Oct 21, 2014, 2:30 PM EDT

    GEICO 500 - Practice Getty Images

    Denny Hamlin, Ryan Newman, Matt Kenseth, and Carl Edwards can launch themselves into the Championship at Homestead with a win this weekend.

  12. Kyle Fowler to make Sprint Cup debut this weekend with GO FAS Racing

    Oct 21, 2014, 2:00 PM EDT

    32carMville Getty Images

    Kyle Fowler joins the Sprint Cup grid at Martinsville.

  13. NASCAR won’t penalize Ryan Newman, No. 31 team for Talladega infraction

    Oct 21, 2014, 1:12 PM EDT

    (Photo: Sean Gardner/Getty Images) Getty Images

    NASCAR says damage sustained during Sunday’s GEICO 500 was the cause of his car being too low in post-race inspection.

  14. Flurry of orders placed for new 2015 Indy Lights car

    Oct 21, 2014, 12:55 PM EDT

    IndyLightsLogo

    The Indy Lights grid is beginning to take shape for 2015.

  15. Total CEO dies in Moscow plane crash

    Oct 21, 2014, 12:22 PM EDT

    TotalCEO AP

    Total’s CEO dies in plane crash; this could have motorsports impact.

  16. Five up-and-coming drivers participate in Porsche Academy

    Oct 21, 2014, 12:00 PM EDT

    Urry, Skeer, Thompson, Cindric, Hargrove. Photo: IMSA Urry, Skeer, Thompson, Cindric, Hargrove. Photo: IMSA

    Porsche provides five young drivers shot to learn and further integrate themselves with the brand.

  17. Cool story: Blind 16-year-old gets to drive, once, and live his dream (VIDEO)

    Oct 21, 2014, 11:00 AM EDT

    Screen-Shot-2014-10-21-at-8.56

    A blind 16-year-old gets to live his dream and have a brief chance behind the wheel.

  18. Kurt Busch, Susie Wolff added to Race of Champions field

    Oct 21, 2014, 10:00 AM EDT

    BuschSusie Getty Images

    Kurt Busch, Susie Wolff join Race of Champions lineup.

  19. Insight: Planning Andretti’s Sports Marketing promotional efforts at Miami and NOLA

    Oct 21, 2014, 9:00 AM EDT

    GERMANY-AUTOMOBILE-ECONOMY-FAIR-IAA Getty Images

    Andretti Sports Marketing explains some of the tricks to the trade in promoting new race events, with Miami and NOLA set for 2015.

Video from NASCAR America

Pressure mounts with 4 races remaining
Top 10 NASCAR Driver Searches
  1. K. Busch (1901)
  2. B. Keselowski (1772)
  3. W. Pitkat (1226)
  4. R. Preece (1140)
  5. J. McMurray (1067)