Dec 11, 2013, 3:07 PM EDT
NASCAR has announced details of an executive restructuring, with former General Motors executive Brent Dewar being named as its new chief operating officer.
Additionally, NASCAR has promoted three members of its executive management. Steve Phelps (senior vice president and chief marketing officer) and Steve O’Donnell (senior vice president of racing operations) have both been elevated to executive vice president, while Gary Crotty (general counsel) has been made chief legal officer.
Dewar spent almost three decades within General Motors and took on many assignments in his tenure there, ranging from global marketing and motorsports/sales operations for multiple brands.
His final assignment at GM was as senior vice president for Global Chevrolet, and he has spent time recently as a consultant for NASCAR on its drive to transform the competition aspect in the areas of rules, penalties, officiating and inspecting.
“In Brent Dewar, we will add a seasoned leader with deep experience in the automotive sector, plus intimate knowledge of and passion for NASCAR as well as various other forms of motorsports,” NASCAR CEO Brian France said in a statement.
“Brent brings creativity, drive, intelligence, operational acumen and a clear understanding of our assets and challenges to NASCAR. He’s a leader who’s naturally collaborative, an essential trait as we work more closely with the OEMs, teams, tracks, broadcast partners and others to grow the sport over the next decade.”
Nate Ryan of USA Today also reports that Dewar was instrumental in GM’s adaptation to digital and social media, as well as the company’s emphasis on green technology.
In an interview with Ryan, Dewar stated that he looks forward to helping attract “more youth and multicultural audiences to the sport” through those avenues.
“We were early adapters at GM to new forms of media as it migrated into digital and social,” Dewar said. “Fans choose multiple forms of media, and we have to be contextually relevant in all of those. It’s a different world today.”
Sep 16, 2014, 10:00 PM EDT
Lajoie will run his first Cup race at New Hampshire, while Justin Boston will drive for Joe Gibbs Racing at Kentucky and Dover in the Nationwide Series.
Sep 16, 2014, 9:00 PM EDT
Will experience or hunger help him capture his 2nd Sprint Cup title? The NASCAR AMERICA gang debates the topic.
Sep 16, 2014, 8:00 PM EDT
NBC Sports legal analyst Jack Furlong breaks down what could happen now that a grand jury will decide whether Stewart will face charges for his involvement in the accident that killed sprint car racer Kevin Ward Jr.
Sep 16, 2014, 7:00 PM EDT
The nine-turn Port of Los Angeles circuit will feature the longest joker of the 2014 GRC season.
Sep 16, 2014, 6:00 PM EDT
Teams now know what radio messages can and cannot be made heading into this weekend’s Singapore Grand Prix.
Sep 16, 2014, 4:45 PM EDT
Also coming up today: What’s more important in winning a Sprint Cup title: Experience or Drive?; rookie phenom Kyle Larson on dealing with the hype; NASCAR pioneer Wendell Scott to be honored next month.
Sep 16, 2014, 4:00 PM EDT
The Russian driver will continue his rehab work in Indy after sustaining multiple injuries in a practice crash on Aug. 29 at Auto Club Speedway.
Sep 16, 2014, 3:00 PM EDT
The three-time NASCAR champion responds that he intends to “continue to provide my full cooperation.”
Sep 16, 2014, 2:45 PM EDT
OAK Racing to return to FIA WEC for three of last four races.
Sep 16, 2014, 2:30 PM EDT
Sprint Cup driver David Ragan and Camping World Truck Series driver Darrell Wallace Jr. will sport special paint schemes honoring Scott during the Martinsville Chase weekend in October.
Sep 16, 2014, 2:00 PM EDT
Videos from the Pirelli World Challenge championship celebration highlight 25 years, and the 25th year (2014) of the championship.
Sep 16, 2014, 1:30 PM EDT
All the notes and numbers to keep in mind as NASCAR enters the second race of the Chase’s Challenger Round.
Sep 16, 2014, 1:00 PM EDT
Reports from Australia peg the season-opening race having posted an A$60 million loss in 2014.
Sep 16, 2014, 12:25 PM EDT
CFH Racing reveals logo and will reveal a part of its 2015 Verizon IndyCar Series program on Wednesday.
Sep 16, 2014, 12:00 PM EDT
Corvette Racing and Corvette DP teams look for Austin win encore this weekend.
Sep 16, 2014, 11:15 AM EDT
Expect the 100 kg fuel limit to enter the equation this weekend, says Renault’s head of track operations.
Sep 16, 2014, 10:28 AM EDT
Sergio Perez looks to go 4-4 in Singapore scores.
Sep 16, 2014, 9:52 AM EDT
Michael Waltrip and partner Emma Slater look to avoid being eliminated after first dance effort on DWTS.
Sep 15, 2014, 10:54 PM EDT
Tony Stewart is expected to learn later this week if he will not face charges or may be indicted in last month’s Kevin Ward Jr. tragedy. A noted attorney with extensive experience in death and catastrophic injury cases explained to MST the legal process in Stewart’s case.
Sep 15, 2014, 9:36 PM EDT
In his first-ever race in the Chase for the Sprint Cup, Aric Almirola suffered a blown engine at Chicagoland Speedway for the first time in his three-year career.
Video from NASCAR America
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