Dec 11, 2013, 3:07 PM EDT
NASCAR has announced details of an executive restructuring, with former General Motors executive Brent Dewar being named as its new chief operating officer.
Additionally, NASCAR has promoted three members of its executive management. Steve Phelps (senior vice president and chief marketing officer) and Steve O’Donnell (senior vice president of racing operations) have both been elevated to executive vice president, while Gary Crotty (general counsel) has been made chief legal officer.
Dewar spent almost three decades within General Motors and took on many assignments in his tenure there, ranging from global marketing and motorsports/sales operations for multiple brands.
His final assignment at GM was as senior vice president for Global Chevrolet, and he has spent time recently as a consultant for NASCAR on its drive to transform the competition aspect in the areas of rules, penalties, officiating and inspecting.
“In Brent Dewar, we will add a seasoned leader with deep experience in the automotive sector, plus intimate knowledge of and passion for NASCAR as well as various other forms of motorsports,” NASCAR CEO Brian France said in a statement.
“Brent brings creativity, drive, intelligence, operational acumen and a clear understanding of our assets and challenges to NASCAR. He’s a leader who’s naturally collaborative, an essential trait as we work more closely with the OEMs, teams, tracks, broadcast partners and others to grow the sport over the next decade.”
Nate Ryan of USA Today also reports that Dewar was instrumental in GM’s adaptation to digital and social media, as well as the company’s emphasis on green technology.
In an interview with Ryan, Dewar stated that he looks forward to helping attract “more youth and multicultural audiences to the sport” through those avenues.
“We were early adapters at GM to new forms of media as it migrated into digital and social,” Dewar said. “Fans choose multiple forms of media, and we have to be contextually relevant in all of those. It’s a different world today.”
May 3, 2015, 8:42 PM EDT
Day one of the month of May is in the books at the Indianapolis Motor Speedway.
May 3, 2015, 5:00 PM EDT
Could we see the Iranian Grand Prix join the F1 calendar in years to come?
May 3, 2015, 3:30 PM EDT
Lotus technical director Nick Chester expresses his confidence in the upcoming upgrade package for the E23 Hybrid car.
May 3, 2015, 2:11 PM EDT
A run through of new driver firesuits and liveries thus far on the first day of practice for the Indianapolis 500.
May 3, 2015, 2:00 PM EDT
Ex-Force India driver di Resta picks up his first podium finish since returning to DTM in 2014.
May 3, 2015, 1:31 PM EDT
Indianapolis 500 practice is officially underway.
May 3, 2015, 12:45 PM EDT
Spanish rider wins on home soil as Valentino Rossi scores his 200th podium finish.
May 3, 2015, 12:26 PM EDT
Conor Daly’s “Fueled by Bacon” No. 43 Smithfield Foods Honda is revealed.
May 3, 2015, 11:30 AM EDT
The no. 19 crew fights back at Spa to finish sixth overall after six hours of racing.
May 3, 2015, 10:15 AM EDT
Venezuelan driver returns to the site of his only grand prix victory next weekend.
May 2, 2015, 8:57 PM EDT
Last-lap pass by co-driver Andrew Carbonell allows Sgt. Liam Dwyer to celebrate win with Sgt. Aaron Denning, the man who saved his life.
May 2, 2015, 5:10 PM EDT
Franzoni makes the leap into Pro Mazda.
May 2, 2015, 4:30 PM EDT
Red Bull driver speaks about the Circuit de Barcelona-Catalunya, which will play host to the Spanish Grand Prix next weekend.
May 2, 2015, 3:31 PM EDT
Benoit Treluyer, Marcel Fassler and Andre Lotterer claim their second win of the WEC season at Spa.
May 2, 2015, 1:30 PM EDT
The former world champions may have fallen from grace, but Horner says that defeat is only motivating the team.
May 2, 2015, 12:42 PM EDT
Chevrolet takes wraps off its manufacturer super speedway aero kit.
May 2, 2015, 12:00 PM EDT
Grosjean has scored more points in the last two races then he did in all of 2014.
May 2, 2015, 11:20 AM EDT
ARCA Series driver Brad Smith is recovering from surgery following a wreck in Friday’s International Motorsports Hall of Fame 200 race at Talladega Superspeedway.
May 2, 2015, 11:00 AM EDT
Spanish rider secures his first pole position of the season on home soil.
May 2, 2015, 9:30 AM EDT
6 Hours of Spa to retain May slot until 2018.
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