Dec 11, 2013, 3:07 PM EST
NASCAR has announced details of an executive restructuring, with former General Motors executive Brent Dewar being named as its new chief operating officer.
Additionally, NASCAR has promoted three members of its executive management. Steve Phelps (senior vice president and chief marketing officer) and Steve O’Donnell (senior vice president of racing operations) have both been elevated to executive vice president, while Gary Crotty (general counsel) has been made chief legal officer.
Dewar spent almost three decades within General Motors and took on many assignments in his tenure there, ranging from global marketing and motorsports/sales operations for multiple brands.
His final assignment at GM was as senior vice president for Global Chevrolet, and he has spent time recently as a consultant for NASCAR on its drive to transform the competition aspect in the areas of rules, penalties, officiating and inspecting.
“In Brent Dewar, we will add a seasoned leader with deep experience in the automotive sector, plus intimate knowledge of and passion for NASCAR as well as various other forms of motorsports,” NASCAR CEO Brian France said in a statement.
“Brent brings creativity, drive, intelligence, operational acumen and a clear understanding of our assets and challenges to NASCAR. He’s a leader who’s naturally collaborative, an essential trait as we work more closely with the OEMs, teams, tracks, broadcast partners and others to grow the sport over the next decade.”
Nate Ryan of USA Today also reports that Dewar was instrumental in GM’s adaptation to digital and social media, as well as the company’s emphasis on green technology.
In an interview with Ryan, Dewar stated that he looks forward to helping attract “more youth and multicultural audiences to the sport” through those avenues.
“We were early adapters at GM to new forms of media as it migrated into digital and social,” Dewar said. “Fans choose multiple forms of media, and we have to be contextually relevant in all of those. It’s a different world today.”
Mar 6, 2014, 9:45 PM EST
Phoenix winner only driver north of 190mph in Las Vegas test.
Mar 6, 2014, 8:00 PM EST
BHA rookie admits slight surprise in taking the reins of team’s No. 98 entry.
Mar 6, 2014, 6:45 PM EST
Series seeks marketing/promotional growth to match solid on-track product.
Mar 6, 2014, 6:00 PM EST
Townsend Bell, Bill Sweedler to continue in AIM-run Ferrari in TUDOR Championship.
Mar 6, 2014, 5:00 PM EST
Regulations change plus a solid preseason leaves Sir Frank bullish on Williams’ 2014 outlook.
Mar 6, 2014, 4:30 PM EST
NASCAR’s open test takes place this afternoon and into the early evening at Las Vegas Motor Speedway, site of Sunday’s Kobalt 400, the third round of the already-flying 2014 NASCAR Sprint Cup Series season.
Mar 6, 2014, 4:00 PM EST
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Driver, team owner and now actor: Tony Stewart’s first edition of ‘Smoke is The Bandit’ is released (video)
Mar 6, 2014, 3:03 PM EST
After teasing us a few days ago with a brief video of what was to come, the first episode of Smokey Is The Bandit, featuring NASCAR star Tony Stewart, is out.
Mar 6, 2014, 2:19 PM EST
Funny Car driver Alexis DeJoria is already having a dream season – and she’s only two races into the 24-race 2014 NHRA schedule.
Mar 6, 2014, 1:38 PM EST
Although this is no laughing matter, one of comedian Larry the Cable Guy’s signature lines — “That ain’t right” – is quite appropriate in this instance. According to MotorAuthority.com, Chrysler officials have recalled 93 Dodge Vipers that were donated to schools and colleges around the U.S. for educational purposes. But the cars aren’t being recalled…
Mar 6, 2014, 12:31 PM EST
NHRA star Antron Brown is watching the career of budding NASCAR star Darrell “Bubba” Wallace quite closely.
Mar 6, 2014, 12:26 PM EST
For the first time in more than 30 years, the name “Bernstein” will not be on the qualifying grid for next week’s NHRA Gatornationals in Gainesville, Fla.
Mar 6, 2014, 11:30 AM EST
Pop quiz: Who has been the most consistent driver in Sprint Cup over nearly the last dozen races, dating back to the latter part of last season?
Mar 6, 2014, 10:35 AM EST
It’s been a question for the ages: which is faster, the Snake or the Mongoo$e? It’s a question that was arguably one of the most-asked during the late 1960s and 1970s when Don “The Snake” Prudhomme and Tom “The Mongoo$e” (yes, there was a $ instead of an “s”) McEwen engaged in one of the…
Mar 6, 2014, 9:45 AM EST
Rider learns from Simon Pagenaud, Josef Newgarden before sampling HPD simulator.
Mar 6, 2014, 9:24 AM EST
Iconic lines, livery return to F1 aboard the FW36-Mercedes.
Mar 5, 2014, 7:00 PM EST
Simon Pagenaud, Mikhail Aleshin lap the Homestead-Miami road course on Tuesday.
Mar 5, 2014, 6:00 PM EST
Potential new family addition for Menard could see Crafton make his Sprint Cup debut.
Mar 5, 2014, 5:00 PM EST
Fresh livery for the 88 at Las Vegas.
Mar 5, 2014, 4:30 PM EST
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