Dec 11, 2013, 3:07 PM EST
NASCAR has announced details of an executive restructuring, with former General Motors executive Brent Dewar being named as its new chief operating officer.
Additionally, NASCAR has promoted three members of its executive management. Steve Phelps (senior vice president and chief marketing officer) and Steve O’Donnell (senior vice president of racing operations) have both been elevated to executive vice president, while Gary Crotty (general counsel) has been made chief legal officer.
Dewar spent almost three decades within General Motors and took on many assignments in his tenure there, ranging from global marketing and motorsports/sales operations for multiple brands.
His final assignment at GM was as senior vice president for Global Chevrolet, and he has spent time recently as a consultant for NASCAR on its drive to transform the competition aspect in the areas of rules, penalties, officiating and inspecting.
“In Brent Dewar, we will add a seasoned leader with deep experience in the automotive sector, plus intimate knowledge of and passion for NASCAR as well as various other forms of motorsports,” NASCAR CEO Brian France said in a statement.
“Brent brings creativity, drive, intelligence, operational acumen and a clear understanding of our assets and challenges to NASCAR. He’s a leader who’s naturally collaborative, an essential trait as we work more closely with the OEMs, teams, tracks, broadcast partners and others to grow the sport over the next decade.”
Nate Ryan of USA Today also reports that Dewar was instrumental in GM’s adaptation to digital and social media, as well as the company’s emphasis on green technology.
In an interview with Ryan, Dewar stated that he looks forward to helping attract “more youth and multicultural audiences to the sport” through those avenues.
“We were early adapters at GM to new forms of media as it migrated into digital and social,” Dewar said. “Fans choose multiple forms of media, and we have to be contextually relevant in all of those. It’s a different world today.”
Jan 25, 2015, 2:10 AM EST
An early mistake from Ken Roczen shuffled him to the back of the field and resulted in him giving up the points lead.
Jan 25, 2015, 1:55 AM EST
Cooper Webb retained the points lead in the 250 Class but had some pointed words for Tyler Bowers after the race.
Jan 24, 2015, 11:10 PM EST
The 53rd Rolex 24 at Daytona is now underway.
Jan 24, 2015, 10:50 PM EST
UPDATED: A pair of disqualifications involving two of Abreu’s NASCAR K&N Pro Series East teammates elevate the Chili Bowl champion to a 13th place finish.
Jan 24, 2015, 7:06 PM EST
Coon will work on MRN Radio’s live qualifying and race broadcasts in 2015.
Jan 24, 2015, 5:23 PM EST
Since resigning from Ferrari last fall, Montezemolo has taken over as CEO of an Italian airline and joined the board of directors for F1’s controlling shareholder.
Jan 24, 2015, 3:08 PM EST
Vets-Help hopes to not only host disabled veterans’ races at the track, but also build a residential complex and rehab center for vets and soldiers returning from war.
Jan 24, 2015, 1:37 PM EST
Former team competition director alleges that KBM owes him bonus money and commissions from a pair of sponsorships he says he helped get for the team.
Jan 24, 2015, 12:39 PM EST
The reigning World Champ and aspiring R&B singer aligns with London PR firm that’s home to some of the world’s most popular musicians.
Jan 24, 2015, 11:32 AM EST
NASCAR driver Jamie McMurray loves everything about racing sports cars, especially in this week’s Rolex 24 at Daytona, except for one thing — the noise.
Jan 24, 2015, 9:00 AM EST
Against the odds, the key storyline heading into today’s Rolex 24 at Daytona is a P2 convert going up against DP teams for the overall win.
Jan 23, 2015, 8:16 PM EST
At 707 horsepower, the last thing anyone would likely think is that a Dodge Challenger SRT Hellcat would lose a drag race to … an all-electric Tesla. But it’s true, sadly for Mopar fans.
Jan 23, 2015, 7:45 PM EST
The NASCAR team owner talks about his initial reaction to Gordon’s retirement decision, Gordon’s impact on the sport, and what his team’s plans are for after 2015.
Jan 23, 2015, 7:13 PM EST
On Friday, the NASCAR America crew discussed potential candidates to inherit the No. 24 car with 2015 being Jeff Gordon’s final season. One interesting name came up, that of Kyle Larson.
Jan 23, 2015, 6:34 PM EST
Victory Motorcycles will compete for the first time in the NHRA Pro Stock Motorcycle class in 2015, with husband and wife team Matt and Angie Smith heading up the effort.
Jan 23, 2015, 6:22 PM EST
Rex White, to be inducted into the NASCAR Hall of Fame next Friday, wasn’t just a great driver, he’s also a great storyteller. We share some of his best tales with MST readers.
Jan 23, 2015, 5:48 PM EST
Gordon has left the door open to competing in other series when his full-time Sprint Cup career ends this fall.
Jan 23, 2015, 5:00 PM EST
The four-time Sprint Cup champion isn’t the only NASCAR driver that’s gotten rich in the last two decades or so.
WATCH LIVE: NASCAR AMERICA, 5 p.m. ET – More on Jeff Gordon’s decision; interviews with Hendrick, Hornish
Jan 23, 2015, 4:30 PM EST
Also coming up today: Breaking down offseason moves from Petty, Stewart-Haas teams; looking back on an ‘Awesome’ 1985 Daytona 500; the Top-5 moments from the 2014 Chase.
Jan 23, 2015, 3:53 PM EST
The Scuderia’s new team principal’s ideas go beyond louder engines.
Video from NASCAR America
- Rex White, NASCAR Hall of Fame driver — and storyteller 1
- Is a NASCAR TV analyst career in Jeff Gordon’s future? ‘I’d entertain it’ 2
- After wedding and winter to reflect, Joey Logano looks for more in 2015 2
- Jeff Gordon’s legacy of success transcends generations 1
- Jeff Gordon announces 2015 as final full-time season 43
- NASCAR: Trackside shopping set to change as part of new Fanatics deal (UPDATED) 10
- Brian Vickers to return to racing at Las Vegas after health scare 9