Dec 11, 2013, 3:07 PM EST
NASCAR has announced details of an executive restructuring, with former General Motors executive Brent Dewar being named as its new chief operating officer.
Additionally, NASCAR has promoted three members of its executive management. Steve Phelps (senior vice president and chief marketing officer) and Steve O’Donnell (senior vice president of racing operations) have both been elevated to executive vice president, while Gary Crotty (general counsel) has been made chief legal officer.
Dewar spent almost three decades within General Motors and took on many assignments in his tenure there, ranging from global marketing and motorsports/sales operations for multiple brands.
His final assignment at GM was as senior vice president for Global Chevrolet, and he has spent time recently as a consultant for NASCAR on its drive to transform the competition aspect in the areas of rules, penalties, officiating and inspecting.
“In Brent Dewar, we will add a seasoned leader with deep experience in the automotive sector, plus intimate knowledge of and passion for NASCAR as well as various other forms of motorsports,” NASCAR CEO Brian France said in a statement.
“Brent brings creativity, drive, intelligence, operational acumen and a clear understanding of our assets and challenges to NASCAR. He’s a leader who’s naturally collaborative, an essential trait as we work more closely with the OEMs, teams, tracks, broadcast partners and others to grow the sport over the next decade.”
Nate Ryan of USA Today also reports that Dewar was instrumental in GM’s adaptation to digital and social media, as well as the company’s emphasis on green technology.
In an interview with Ryan, Dewar stated that he looks forward to helping attract “more youth and multicultural audiences to the sport” through those avenues.
“We were early adapters at GM to new forms of media as it migrated into digital and social,” Dewar said. “Fans choose multiple forms of media, and we have to be contextually relevant in all of those. It’s a different world today.”
Nov 23, 2014, 8:30 AM EST
F1′s feeder series comes to a close in Abu Dhabi on Sunday.
Nov 23, 2014, 7:45 AM EST
The third tier single seater series comes to a close in Abu Dhabi, with Alex Lynn winning the championship.
Nov 23, 2014, 7:15 AM EST
Nico Rosberg will lead the grid away for the 11th and final time in 2014 later today.
Nov 23, 2014, 6:45 AM EST
Nico Rosberg and Lewi Hamilton’s date with destiny awaits in Abu Dhabi today.
Nov 23, 2014, 6:30 AM EST
Spaniard responds to comments made by Ferrari team principal Marco Mattiacci earlier this week.
Nov 23, 2014, 6:00 AM EST
The 2014 Formula 1 season has been a sensational one, but the championship will finally be decided today in Abu Dhabi. Will it be Lewis or Nico?
Nov 23, 2014, 5:48 AM EST
Changes made to the cars overnight warrant another penalty for Red Bull.
Nov 23, 2014, 1:57 AM EST
“I believe in miracles but not this time. Lewis Hamilton has got this.”
Nov 22, 2014, 11:21 PM EST
The world of motorsports — particularly NASCAR and NHRA — is mourning arguably the best public relations person it has ever seen, Denny Darnell, who passed away Saturday.
Nov 22, 2014, 6:15 PM EST
Will Owen, who impressively won the 2014 USF2000 race as a rookie at Indianapolis Motor Speedway this past May, is moving up the racing ladder.
Nov 22, 2014, 5:52 PM EST
Something a bit quicker than nine little reindeer…
Marco Andretti, Will Power, AJ Allmendinger go back to roots in big karting race this weekend in Las Vegas
Nov 22, 2014, 5:15 PM EST
Marco Andretti, reigning IndyCar champ Will Power and NASCAR driver AJ Allmendinger, are all going back to their racing roots this weekend in Las Vegas, taking part in one of the biggest karting events of the season.
Nov 22, 2014, 4:45 PM EST
Luke, Lambert, crew chief for Ryan Newman, has been named Federal-Mogul Motorparts’ “Problem Solver of the Year.” And with it comes a $100,000 prize that he’ll receive Dec. 4 in Las Vegas.
Nov 22, 2014, 4:30 PM EST
The former Grand Prix regular and current sports car racer chats with NBCSN’s Will Buxton in Abu Dhabi.
Nov 22, 2014, 3:50 PM EST
Mallya attacks Red Bull following its double exclusion from today’s qualifying session in Abu Dhabi.
Nov 22, 2014, 3:00 PM EST
di Grassi climbs from 18th on the grid to second at finish in Putrajaya ePrix; Nick Heidfeld found to have made pit stop car change outside permitted area, relegated to 19th.
Nov 22, 2014, 2:30 PM EST
The stage is set for the final showdown on Sunday. Will it be Lewis or Nico?
Nov 22, 2014, 1:45 PM EST
McLaren junior driver moves up to second in the championship with feature race win in Abu Dhabi.
Nov 22, 2014, 1:30 PM EST
The new cancer center’s lobby will be named in honor of RHR’s late mother, who succumbed to colon cancer in 2009.
Nov 22, 2014, 1:15 PM EST
The British F1 debutant will start his first grand prix from 17th place tomorrow.
Video from NASCAR America
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