Dec 11, 2013, 3:07 PM EST
NASCAR has announced details of an executive restructuring, with former General Motors executive Brent Dewar being named as its new chief operating officer.
Additionally, NASCAR has promoted three members of its executive management. Steve Phelps (senior vice president and chief marketing officer) and Steve O’Donnell (senior vice president of racing operations) have both been elevated to executive vice president, while Gary Crotty (general counsel) has been made chief legal officer.
Dewar spent almost three decades within General Motors and took on many assignments in his tenure there, ranging from global marketing and motorsports/sales operations for multiple brands.
His final assignment at GM was as senior vice president for Global Chevrolet, and he has spent time recently as a consultant for NASCAR on its drive to transform the competition aspect in the areas of rules, penalties, officiating and inspecting.
“In Brent Dewar, we will add a seasoned leader with deep experience in the automotive sector, plus intimate knowledge of and passion for NASCAR as well as various other forms of motorsports,” NASCAR CEO Brian France said in a statement.
“Brent brings creativity, drive, intelligence, operational acumen and a clear understanding of our assets and challenges to NASCAR. He’s a leader who’s naturally collaborative, an essential trait as we work more closely with the OEMs, teams, tracks, broadcast partners and others to grow the sport over the next decade.”
Nate Ryan of USA Today also reports that Dewar was instrumental in GM’s adaptation to digital and social media, as well as the company’s emphasis on green technology.
In an interview with Ryan, Dewar stated that he looks forward to helping attract “more youth and multicultural audiences to the sport” through those avenues.
“We were early adapters at GM to new forms of media as it migrated into digital and social,” Dewar said. “Fans choose multiple forms of media, and we have to be contextually relevant in all of those. It’s a different world today.”
Nov 26, 2014, 2:30 PM EST
Simon Pagenaud’s Indy 500 Senna tribute helmet to be auctioned for Ayrton Senna Foundation.
Nov 26, 2014, 2:29 PM EST
Front Row Racing officials on Wednesday denied rumors of Cole Whitt replacing David Ragan in the No. 34 Ford for 2015.
Nov 26, 2014, 1:58 PM EST
Record cable numbers for F1 on NBCSN this season.
Nov 26, 2014, 1:00 PM EST
A rundown through the field after the final day of on-track running for F1 2014.
Nov 26, 2014, 12:30 PM EST
Some NASCAR AMERICA specials are on tap before the end of the year.
Nov 26, 2014, 12:00 PM EST
Marciello gracious for opportunity, and was thinking of Jules Bianchi throughout the day.
Nov 26, 2014, 11:30 AM EST
A.J. Foyt with post-operative complication, but resolved.
Nov 26, 2014, 11:13 AM EST
New Mercedes driver, same place on the charts to close out 2014 F1 season.
Nov 26, 2014, 10:31 AM EST
What’s next for Jean-Eric Vergne? An analysis of his time in F1, and where to from here.
Nov 26, 2014, 9:28 AM EST
JEV out, and likely another rookie in at Toro Rosso for 2015.
Nov 25, 2014, 8:07 PM EST
A post-season exit survey provides some very interesting fan data on NASCAR’s latest version of its post-season format.
Nov 25, 2014, 7:00 PM EST
The outgoing crew chief for Dale Earnhardt Jr. also talks about his successor needing to make his own mark.
Nov 25, 2014, 5:45 PM EST
The Delaware family court hearing is a separate matter from the ongoing police investigation into allegations of assault against Busch by his ex-girlfriend.
Nov 25, 2014, 5:15 PM EST
Brian Scott gets a new crew chief for 2015’s XFINITY campaign.
Nov 25, 2014, 4:44 PM EST
It may be Thanksgiving week but NASCAR AMERICA is still on tonight at 5 p.m. ET.
Nov 25, 2014, 4:30 PM EST
The ex-Caterham pilot runs 95 laps in the Sauber C33 at Yas Marina Circuit.
Jay Mohr back to host this year’s NASCAR Sprint Cup Awards; Aloe Blacc, Lady Antebellum among performers
Nov 25, 2014, 3:48 PM EST
A star-studded affair to come for NASCAR in Las Vegas.
Nov 25, 2014, 3:00 PM EST
Palmer logs only 37 laps for Force India in Abu Dhabi, but places fourth on the time sheets.
Nov 25, 2014, 2:30 PM EST
Caterham not only stays for test, but banks 100-plus laps on Tuesday in Abu Dhabi.
Nov 25, 2014, 2:00 PM EST
Carlos Sainz Jr. has a good day with Red Bull, as he stakes claim for Toro Rosso seat in 2015.
Video from NASCAR America
- NBCSN’s F1 coverage delivers best ever single-season numbers for a cable network 0
- Mercedes reserve Wehrlein leads final Abu Dhabi test day to end 2014 0
- Jean-Eric Vergne confirms Toro Rosso exit 2
- Bottas leads as McLaren-Honda delayed on first day of Abu Dhabi test 5
- Steve Letarte reflects on Hendrick Motorsports career in “exit interview” (VIDEO) 3
- Weekend wrap: Lewis Hamilton back on top of the F1 mountain 4
- Maurizio Arrivabene replaces Marco Mattiacci as Ferrari team principal 4