Skip to content

NASCAR names Brent Dewar as new COO

Dec 11, 2013, 3:07 PM EST

NASCAR Dewar Hired Auto Racing AP

NASCAR has announced details of an executive restructuring, with former General Motors executive Brent Dewar being named as its new chief operating officer.

Additionally, NASCAR has promoted three members of its executive management. Steve Phelps (senior vice president and chief marketing officer) and Steve O’Donnell (senior vice president of racing operations) have both been elevated to executive vice president, while Gary Crotty (general counsel) has been made chief legal officer.

Dewar spent almost three decades within General Motors and took on many assignments in his tenure there, ranging from global marketing and motorsports/sales operations for multiple brands.

His final assignment at GM was as senior vice president for Global Chevrolet, and he has spent time recently as a consultant for NASCAR on its drive to transform the competition aspect in the areas of rules, penalties, officiating and inspecting.

“In Brent Dewar, we will add a seasoned leader with deep experience in the automotive sector, plus intimate knowledge of and passion for NASCAR as well as various other forms of motorsports,” NASCAR CEO Brian France said in a statement.

“Brent brings creativity, drive, intelligence, operational acumen and a clear understanding of our assets and challenges to NASCAR. He’s a leader who’s naturally collaborative, an essential trait as we work more closely with the OEMs, teams, tracks, broadcast partners and others to grow the sport over the next decade.”

Nate Ryan of USA Today also reports that Dewar was instrumental in GM’s adaptation to digital and social media, as well as the company’s emphasis on green technology.

In an interview with Ryan, Dewar stated that he looks forward to helping attract “more youth and multicultural audiences to the sport” through those avenues.

“We were early adapters at GM to new forms of media as it migrated into digital and social,” Dewar said. “Fans choose multiple forms of media, and we have to be contextually relevant in all of those. It’s a different world today.”

Latest Posts
  1. Simon Pagenaud’s Ayrton Senna tribute helmet to be auctioned off

    Nov 26, 2014, 2:30 PM EST

    98th Indianapolis 500 Mile Race Getty Images

    Simon Pagenaud’s Indy 500 Senna tribute helmet to be auctioned for Ayrton Senna Foundation.

  2. Report of Cole Whitt in for David Ragan at Front Row Racing ‘not true’

    Nov 26, 2014, 2:29 PM EST

    David Ragan (Todd Warshaw/Getty Images) Getty Images

    Front Row Racing officials on Wednesday denied rumors of Cole Whitt replacing David Ragan in the No. 34 Ford for 2015.

  3. F1 notes and quotes: Abu Dhabi Test Day 2

    Nov 26, 2014, 1:00 PM EST

    ADwrap Getty Images

    A rundown through the field after the final day of on-track running for F1 2014.

  4. Several NASCAR AMERICA specials to run over next month

    Nov 26, 2014, 12:30 PM EST

    nascar america

    Some NASCAR AMERICA specials are on tap before the end of the year.

  5. “Dream come true” for Italian Raffaele Marciello in Ferrari test

    Nov 26, 2014, 12:00 PM EST

    MarcielloAD1 Getty Images

    Marciello gracious for opportunity, and was thinking of Jules Bianchi throughout the day.

  6. A.J. Foyt still hospitalized but recovering after triple bypass

    Nov 26, 2014, 11:30 AM EST

    Foyt112614 AP

    A.J. Foyt with post-operative complication, but resolved.

  7. Mercedes reserve Wehrlein leads final Abu Dhabi test day to end 2014

    Nov 26, 2014, 11:13 AM EST

    WehrleinAD1 Getty Images

    New Mercedes driver, same place on the charts to close out 2014 F1 season.

  8. Life after Red Bull now beckons for JEV, where a new world awaits

    Nov 26, 2014, 10:31 AM EST

    Vergne 17-11 AP

    What’s next for Jean-Eric Vergne? An analysis of his time in F1, and where to from here.

  9. Jean-Eric Vergne confirms Toro Rosso exit

    Nov 26, 2014, 9:28 AM EST

    Canadian F1 Grand Prix - Practice Getty Images

    JEV out, and likely another rookie in at Toro Rosso for 2015.

  10. NASCAR: Reddit users provide snapshot of fan reaction to this year’s Chase

    Nov 25, 2014, 8:07 PM EST

    O'Reilly Auto Parts Challenge Getty Images

    A post-season exit survey provides some very interesting fan data on NASCAR’s latest version of its post-season format.

  11. Steve Letarte: Greg Ives’ familiarity with Hendrick will help Dale Jr., 88 team prosper (VIDEO)

    Nov 25, 2014, 7:00 PM EST

    Iowa Speedway - Day 1 Getty Images

    The outgoing crew chief for Dale Earnhardt Jr. also talks about his successor needing to make his own mark.

  12. Delaware court commissioner delays Kurt Busch hearing to Dec. 16

    Nov 25, 2014, 5:45 PM EST

    Ford EcoBoost 400 Getty Images

    The Delaware family court hearing is a separate matter from the ongoing police investigation into allegations of assault against Busch by his ex-girlfriend.

  13. NASCAR: Mike Hillman Jr. named crew chief for Brian Scott’s XFINITY program

    Nov 25, 2014, 5:15 PM EST

    Chicagoland Speedway - Day 1 Getty Images

    Brian Scott gets a new crew chief for 2015’s XFINITY campaign.

  14. WATCH: NASCAR AMERICA Tuesday night at 5 p.m. ET

    Nov 25, 2014, 4:44 PM EST

    nascar america

    It may be Thanksgiving week but NASCAR AMERICA is still on tonight at 5 p.m. ET.

  15. Marcus Ericsson makes official Sauber debut in Abu Dhabi test

    Nov 25, 2014, 4:30 PM EST

    F1 Grand Prix of Brazil - Previews Getty Images

    The ex-Caterham pilot runs 95 laps in the Sauber C33 at Yas Marina Circuit.

  16. GP2 champ Jolyon Palmer quick in first F1 test despite engine/technical woes

    Nov 25, 2014, 3:00 PM EST

    F1 Grand Prix of Russia - Qualifying Getty Images

    Palmer logs only 37 laps for Force India in Abu Dhabi, but places fourth on the time sheets.

  17. Caterham banks a 100-lap day with Will Stevens Tuesday in Abu Dhabi

    Nov 25, 2014, 2:30 PM EST

    StevensAD1 Getty Images

    Caterham not only stays for test, but banks 100-plus laps on Tuesday in Abu Dhabi.

  18. Sainz makes strides, gains, in second Red Bull run

    Nov 25, 2014, 2:00 PM EST

    SainzAD1 Getty Images

    Carlos Sainz Jr. has a good day with Red Bull, as he stakes claim for Toro Rosso seat in 2015.

Video from NASCAR America

Kevin Harvick's well deserved Sprint Cup
Top 10 NASCAR Driver Searches
  1. T. Stewart (1586)
  2. F. Kimmel (1544)
  3. J. Townley (1502)
  4. J. Johnson (1440)
  5. J. Logano (1360)