Dec 27, 2013, 1:12 PM EDT
Four years into Red Bull’s reign of dominance in Formula One, and it’s still pretty amazing that an energy drink company, of all things, has come in and created a team capable of beating the likes of Ferrari and McLaren.
Their latest triumph was a thorough one as well, with both team and driver Sebastian Vettel claiming their fourth consecutive championships in the constructors’ and drivers’ categories respectively with three races to go in the 2013 season.
It’s a remarkable achievement to win one championship, but what Red Bull’s done is even more impressive. However, when you’ve continually shown yourselves to be at the top of your game, you can wind up pondering over new challenges to conquer.
So, would Red Bull one day take a look around F1, say ‘we’ve done all we can here’, and move out? For his part, F1 kingpin Bernie Ecclestone doesn’t think so.
In comments to Italian publication La Gazzetta dello Sport, the British billionaire cites the drive of Red Bull owner Dietrich Mateschitz, the bounty that the team’s received thanks to its current run of glory, and the benefits of doing business in F1 as reasons why he’s not counting on an exodus anytime soon.
“Dietrich Mateschitz is so competitive, he loves racing, he likes when his car wins,” Ecclestone explained. “The successes of recent years also mean his team has earned much more than some of the others.
“Not only that, where else is he going to find as good a platform to advertise his brand?”
F1 is a nice platform indeed, but considering Red Bull’s ubiquitous stature in the landscapes of both sports and pop culture, it’s not the only one that the beverage giant has.
Still, you figure Ecclestone’s right to think Red Bull won’t leave F1 any time soon. The group enjoys worldwide exposure every weekend during the season, boasts one of the greatest drivers to ever race in F1 in Vettel, and has even managed to revive the Austrian Grand Prix for this coming season at its Red Bull Ring track.
Nothing lasts forever, of course. But right now, Red Bull’s presence in the sport appears ready to continue for a while.
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