Dec 27, 2013, 1:12 PM EDT
Four years into Red Bull’s reign of dominance in Formula One, and it’s still pretty amazing that an energy drink company, of all things, has come in and created a team capable of beating the likes of Ferrari and McLaren.
Their latest triumph was a thorough one as well, with both team and driver Sebastian Vettel claiming their fourth consecutive championships in the constructors’ and drivers’ categories respectively with three races to go in the 2013 season.
It’s a remarkable achievement to win one championship, but what Red Bull’s done is even more impressive. However, when you’ve continually shown yourselves to be at the top of your game, you can wind up pondering over new challenges to conquer.
So, would Red Bull one day take a look around F1, say ‘we’ve done all we can here’, and move out? For his part, F1 kingpin Bernie Ecclestone doesn’t think so.
In comments to Italian publication La Gazzetta dello Sport, the British billionaire cites the drive of Red Bull owner Dietrich Mateschitz, the bounty that the team’s received thanks to its current run of glory, and the benefits of doing business in F1 as reasons why he’s not counting on an exodus anytime soon.
“Dietrich Mateschitz is so competitive, he loves racing, he likes when his car wins,” Ecclestone explained. “The successes of recent years also mean his team has earned much more than some of the others.
“Not only that, where else is he going to find as good a platform to advertise his brand?”
F1 is a nice platform indeed, but considering Red Bull’s ubiquitous stature in the landscapes of both sports and pop culture, it’s not the only one that the beverage giant has.
Still, you figure Ecclestone’s right to think Red Bull won’t leave F1 any time soon. The group enjoys worldwide exposure every weekend during the season, boasts one of the greatest drivers to ever race in F1 in Vettel, and has even managed to revive the Austrian Grand Prix for this coming season at its Red Bull Ring track.
Nothing lasts forever, of course. But right now, Red Bull’s presence in the sport appears ready to continue for a while.
Mar 11, 2014, 9:45 PM EDT
Sports car racing meets “It’s a Wonderful Life.” With dinosaurs.
Mar 11, 2014, 9:18 PM EDT
NBCSN’s Leigh Diffey and Wally Dallenbach discuss the team’s quiet start to the 2014 Sprint Cup season.
Mar 11, 2014, 7:06 PM EDT
Cooling units are now allowed on pit road and cool-down laps on track are banned.
Mar 11, 2014, 5:48 PM EDT
All the notes and numbers to keep in mind going into Thunder Valley.
Mar 11, 2014, 4:50 PM EDT
Be sure to have your username and password from your cable/satellite/telco provider handy so your subscription can be verified for access to the Live Extra stream.
Mar 11, 2014, 4:31 PM EDT
The saga continues as Smoke and Darrell Waltrip head for Texarkana.
Mar 11, 2014, 3:24 PM EDT
Tennessee’s Butch Jones and Virginia Tech’s Frank Beamer will take part in pre-race duties for the Food City 500.
Mar 11, 2014, 2:47 PM EDT
RBR’s team principal also tags Merc’s Lewis Hamilton as the favorite for the world title.
Mar 11, 2014, 2:26 PM EDT
All TV times for this year’s F1 on NBC Sports schedule.
Mar 11, 2014, 2:00 PM EDT
Eddie Irvine became a Grand Prix winner 15 years ago this month, at Melbourne.
Mar 11, 2014, 1:50 PM EDT
Paul Wolfe notes that Bristol’s tight confines could lead to more issues in qualifying this weekend.
Mar 11, 2014, 1:00 PM EDT
Twice in eight years, Jeff Gordon and Matt Kenseth have been contact magnets at Bristol.
Mar 11, 2014, 12:15 PM EDT
Two strong Tudor teams make driver announcements going into Sebring.
Mar 11, 2014, 12:00 PM EDT
Two of IndyCar’s rising stars welcome the 1995 series and Indianapolis 500 champion back to open wheels.
Mar 11, 2014, 11:00 AM EDT
How cars handle series-issued BoP changes and Sebring’s punishing layout will likely determine who wins Saturday.
Mar 11, 2014, 10:30 AM EDT
The team had recently signed Collection Auto Group and Castrol as sponsors late last month.
Mar 11, 2014, 10:00 AM EDT
IndyCar star looks to go one better after four straight class runner-ups at Sebring.
Mar 11, 2014, 9:00 AM EDT
Outside of IndyCar’s power teams, Justin Wilson and Dale Coyne Racing remain one of the top underdogs.
Mar 11, 2014, 8:00 AM EDT
Year 2 for Graham at RLL should, on paper, be substantially better than Year 1.
Mar 10, 2014, 7:16 PM EDT
The F1 supremo is bracing for an unpredictable year in the series.
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