Dec 30, 2013, 5:30 PM EDT
Andy Granatelli, who passed away at 90 years old yesterday in a California hospital, will always be remembered in the open-wheel world for helping to revive the Novi engine in the early 1960s, rocking the Indianapolis 500 with his turbine-powered cars, and kissing Mario Andretti on the cheek after their famous Indy victory in 1969.
But in the NASCAR world, his biggest claim to fame will always be the $250,000 deal he struck as chairman of STP with seven-time Winston (now Sprint) Cup champion Richard Petty, which effectively transformed the sponsorship aspect of the sport.
From the beginning of the partnership in 1972 through the end of Petty’s driving career in 1992, STP was there to back NASCAR’s “King” on his car, which often sported both STP’s day-glo red and the famous shade of “Petty blue.”
The car became iconic to millions of race fans, and it is still one of the most important representations of NASCAR today; recently, the Smithsonian Magazine named a 1984 Pontiac Grand Prix version of Petty’s No. 43 as one of the “101 Objects That Made America.”
And even now, STP continues to back both Petty himself and the Richard Petty Motorsports team that currently races in the Sprint Cup Series – ensuring that a key part of Granatelli’s legacy endures.
“Andy was one of the best at public relations and marketing in all of motorsports,” Petty said Monday to NASCAR.com’s David Caraviello. “He was ahead of his time and set the standard for selling his products. We still enjoy our relationship with STP today and it was our meetings with Andy that started it all.
“He was really determined about how he wanted to market his product, and he never stopped wanting to get his way, but that’s what made him successful too.”
Apr 1, 2015, 3:00 PM EDT
A double pole, double win debut weekend for Trevor Carlin’s team was a statement – but the team’s big takeaway was how different the U.S. environment is.
Apr 1, 2015, 1:47 PM EDT
Helio Castroneves pulls an April Fool’s prank.
Apr 1, 2015, 1:15 PM EDT
A challenging weekend for Scott Dixon occurs from qualifying through the race in St. Petersburg.
Apr 1, 2015, 12:18 PM EDT
Pierre Gasly to test STR10 after Spanish Grand Prix weekend in May.
Apr 1, 2015, 11:30 AM EDT
While St. Petersburg had its positives as a weekend, Tony DiZinno reflects on two disconcerting themes that emerged from the race itself.
Apr 1, 2015, 10:54 AM EDT
ABC Supply steps up again, now as Pocono race title sponsor.
Apr 1, 2015, 10:03 AM EDT
Alexander Rossi looks ahead to the upcoming GP2 season.
Mar 31, 2015, 6:04 PM EDT
Off the Grid Mexico kicks off with episode one of a six-part digital series.
Mar 31, 2015, 4:17 PM EDT
Jann Mardenborough and two spectators were released after this weekend’s VLN crash at the Nurburgring.
Mar 31, 2015, 3:00 PM EDT
Subaru’s Red Bull GRC challenger revealed.
Mar 31, 2015, 1:52 PM EDT
ESM recaps its test from the Prologue at Paul Ricard.
Mar 31, 2015, 12:47 PM EDT
IMS statement comes out after Indiana’s recent religious freedom legislation.
Mar 31, 2015, 11:15 AM EDT
Catching up on the rest of the action from St. Petersburg, with a run through the moments of contact that triggered avoidable contact penalties.
Mar 31, 2015, 10:11 AM EDT
Rolling Stones to play at the Indianapolis Motor Speedway.
Mar 31, 2015, 9:33 AM EDT
Loose debris hit by a car, then goes over wall and hits a fan outside Turn 10 at St. Petersburg.
Mar 30, 2015, 4:00 PM EDT
Hawksworth, Filippi impress on opening outings with their new teams in St. Petersburg.
Mar 30, 2015, 3:15 PM EDT
IndyCar’s “old guard” reigned in St. Petersburg, as the new manufacturer aero kits debuted.
Mar 30, 2015, 2:30 PM EDT
Victory number 70 of the Italian’s remarkable Moto GP career.
Mar 30, 2015, 1:35 PM EDT
However, Williams test driver Susie Wolff believes that women should be reaching F1 in a more organic way.
Mar 30, 2015, 12:00 PM EDT
KVSH’s Bourdais gets result after a consistent drive; KV’s Coletti stars but fades after late race splash-and-dash for fuel.
- DiZinno: St. Pete provides solid 2015 season kickoff, but issues some warning signs 1
- Off The Grid Mexico Kicks Off on NBCSports.com (VIDEO) 0
- Spectator injured but in stable condition after being hit by debris at St. Pete race 4
- Experience trumps youth on IndyCar’s opening weekend with aero kits 3
- NHRA: Jack Beckman (54 races), Larry Morgan (120 races) snap lengthy winless streaks in 4-Wide Nationals 2
- Montoya’s evolution evident after statement victory in St. Pete 2
- Montoya ekes out win in St. Petersburg season opener 6