Dec 30, 2013, 5:30 PM EST
Andy Granatelli, who passed away at 90 years old yesterday in a California hospital, will always be remembered in the open-wheel world for helping to revive the Novi engine in the early 1960s, rocking the Indianapolis 500 with his turbine-powered cars, and kissing Mario Andretti on the cheek after their famous Indy victory in 1969.
But in the NASCAR world, his biggest claim to fame will always be the $250,000 deal he struck as chairman of STP with seven-time Winston (now Sprint) Cup champion Richard Petty, which effectively transformed the sponsorship aspect of the sport.
From the beginning of the partnership in 1972 through the end of Petty’s driving career in 1992, STP was there to back NASCAR’s “King” on his car, which often sported both STP’s day-glo red and the famous shade of “Petty blue.”
The car became iconic to millions of race fans, and it is still one of the most important representations of NASCAR today; recently, the Smithsonian Magazine named a 1984 Pontiac Grand Prix version of Petty’s No. 43 as one of the “101 Objects That Made America.”
And even now, STP continues to back both Petty himself and the Richard Petty Motorsports team that currently races in the Sprint Cup Series – ensuring that a key part of Granatelli’s legacy endures.
“Andy was one of the best at public relations and marketing in all of motorsports,” Petty said Monday to NASCAR.com’s David Caraviello. “He was ahead of his time and set the standard for selling his products. We still enjoy our relationship with STP today and it was our meetings with Andy that started it all.
“He was really determined about how he wanted to market his product, and he never stopped wanting to get his way, but that’s what made him successful too.”
Mar 1, 2015, 5:00 PM EST
Here’s the final recap from the Circuit de Barcelona-Catalunya as pre-season testing comes to a close.
Mar 1, 2015, 3:30 PM EST
Team principal Maurizio Arrivabene calls for “concentration and discipline” at Maranello in the lead-up to the start of the 2015 season.
Mar 1, 2015, 3:00 PM EST
The Team Penske pilot turns 34 years old today.
Mar 1, 2015, 2:30 PM EST
Maldonado is still able to find the positives out of his final test run before the beginning of the 2015 season in Australia on March 15.
Mar 1, 2015, 2:00 PM EST
Should Mercedes drop the ball in 2015, Williams could be the team to pick up the pieces and snatch a race win.
Mar 1, 2015, 1:30 PM EST
17-year-old will become the youngest driver in the history of F1 to start a race in Australia.
James Courtney wins season-opening V8 Supercars feature in Adelaide; ex-NASCAR driver Marcos Ambrose 12th
Mar 1, 2015, 1:00 PM EST
Ambrose cracks Top 10 on feature grid, but fuel strategy hinders an otherwise decent run for him.
Mar 1, 2015, 12:45 PM EST
German driver posted the fastest time of winter testing in Barcelona on Friday.
Mar 1, 2015, 12:30 PM EST
With the ban on motorsport in Switzerland being lifted, the door has been opened to an ePrix in Geneva.
Mar 1, 2015, 12:00 PM EST
Attention now turns to the season-opening Australian Grand Prix in Melbourne on March 15.
Mar 1, 2015, 11:00 AM EST
Ferrari technical director says that the SF15-T is working as expected.
Mar 1, 2015, 10:00 AM EST
Maldonado confident Lotus has made a big improvement after miserable 2014.
Mar 1, 2015, 8:00 AM EST
British driver says that sticking with #44 means far more to him than having the number designated for the world champion.
Feb 28, 2015, 5:00 PM EST
Argentinian driver confirms his plans for the new season after a difficult 2014 with Hilmer Motorsport.
Feb 28, 2015, 4:00 PM EST
A full round-up from the penultimate day of F1 pre-season testing in Barcelona.
Feb 28, 2015, 3:30 PM EST
Frenchman joined the team as a test driver for the 2015 season.
Feb 28, 2015, 3:11 PM EST
Bourdais, Hawksworth, Aldo Andretti and more all have birthdays today, February 28.
Feb 28, 2015, 3:00 PM EST
Despite posting a time that, when adjusted to account for tire compounds, could be 1.4 seconds quicker than the rest of the field, the Briton was unenthused about his performance.
Feb 28, 2015, 2:30 PM EST
How well does Josef Newgarden dunk? Find out in video he does with Indiana Pacers “Power Pack.”
- Barcelona F1 2nd Test Paddock Notebook – Sunday 0
- F1 pre-season testing ends with Bottas fastest for Williams 0
- Lewis Hamilton explains decision to reject #1 for 2015 0
- Barcelona F1 2nd Test Paddock Notebook – Saturday 0
- Hamilton fastest as Mercedes impresses again on day three 0
- Happy 75th birthday to one of the best ever, Mario Andretti 3
- Barcelona F1 2nd Test Paddock Notebook – Friday 0