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Harvick, Dale Jr. drop in on New Year’s Day bowl games (VIDEO)

Jan 1, 2014, 4:11 PM EDT

New Year’s Day is a traditionally big afternoon for college football, and two of NASCAR’s most popular competitors have gotten in on the pigskin fun.

Stewart-Haas Racing’s Kevin Harvick brought out his new No. 4 Outback Steakhouse/Budweiser Chevrolet (pictured) onto the field at Raymond James Stadium in Tampa, Florida during pre-game ceremonies for today’s Outback Bowl between Iowa and No. 16 LSU.

Upon getting out of the car, Harvick then carried out the coin toss for the game.

Also making a bowl appearance was Hendrick Motorsports’ Dale Earnhardt Jr., who carried some important items – the game ball and coin – in his No. 88 Chevrolet as he drove out to midfield before today’s Gator Bowl at EverBank Field in Jacksonville, Florida.

That game wound up going to Nebraska, who earned a 24-19 win over No. 23 Georgia.

  1. phillyphannnn83 - Jan 1, 2014 at 8:02 PM

    This is weird.

    • bigdicktater - Jan 2, 2014 at 8:45 PM

      Welcome to “cross-promotion” and “synergy”. Oh, and “product placement” too.

  2. manik56 - Jan 1, 2014 at 11:02 PM

    After the Orange Bowl I will be dying for the Daytona 24.

    Go Bucks!

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