Jan 10, 2014, 10:30 AM EDT
Jeff Burton and Steve Letarte have been two of the most observant individuals in the NASCAR garage area over their respective careers, and seek to translate that expertise into the broadcast booth when the NBC Sports Group returns to broadcasting NASCAR races in 2015.
Executive producer for all of NBC Sports and NBCSN, Sam Flood, and vice president of NASCAR production Jeff Behnke joined Burton and Letarte at Friday morning’s NBC Sports Breakfast at Daytona International Speedway. Lead broadcaster Rick Allen was also in attendance but didn’t speak due to other responsibilities.
“I said if we ever got back in the sport, there were certain people we’d want on the team to be part of telling the story of this great sport to the nation on TV,” Flood explained to open the remarks. Burton and Letarte were on that short list.
“To me it’s a natural – feels really natural to me,” Burton said. “Steve has so much energy, and I’m looking forward to disagreeing with him on the air and having lively debates and proving once again that drivers truly are smarter than crew chiefs.
“It’s going to be fun, and honestly that’s what it needs to be. It needs to be fun and lighthearted and serious when it needs to be serious.”
Letarte, in his first public remarks since the announcement he’d be the third member of the broadcast team, said this has been on his radar for some time.
“I don’t think it’s any secret in the room that I’ve always enjoyed the broadcast side,” Letarte said. “I’ve always dabbled in it. I do have a pretty loud and colorful personality and I think it’s enjoyable to be on that side of the camera.
“I have never been able to do it in a capacity where I feel it was my responsibility to bring much to the broadcast other than my color and expertise because as the color guys when you get invited in as a crew chief you really don’t have to prepare much.”
Letarte, who has been a Hendrick Motorsports “lifer,” admitted there is some fear with change. Still, that can be a net positive, and he does beieve this will be a positive for his family.
“There’s all kinds of fears. I think change drives fear in anybody. I’d be lying if not,” he said. “All I’ve known is Hendrick Motorsports since I was 16. I’ve never worked anywhere else. But really when it comes down to it, probably the No. 1 thing is I have an eight- and a ten-year-old child and I know the commitment it takes to be a top-level crew chief. I don’t know firsthand the commitment that it takes to be great on television, and Sam and these guys are going to teach me that, but in my conversations with Sam, I don’t think it’s quite the same time commitment and travel commitment.”
Burton and Flood both confirmed the mutual interest from the day NBC Sports announced its return to NASCAR back in July.
“This was ahead of everything,” Burton said. “This was pretty far down the road, and it was rattling around in my head before anything else for sure.”
Added Flood, “The day we announced the deal, I was on the phone with Jeff. That’s how much we knew Jeff was going to be part of this team and wanted to be part of this team.”
Burton also said the booth needs to blend true enthusiasm with excitement and facts. None of this should come as a surprise, but reiterating those points make sense.
“Ultimately it’s about enthusiasm, excitement and facts, honestly facts,” Burton said. “When we’re talking, we need to be talking accurately. When we’re talking, people are assuming what we’re saying is factual, and we’ve got to make sure it is because I think that’s a disservice to our race fans if we don’t know what we’re talking about.”
Oct 21, 2014, 9:00 AM EDT
Andretti Sports Marketing explains some of the tricks to the trade in promoting new race events, with Miami and NOLA set for 2015.
Oct 21, 2014, 8:00 AM EDT
LA Galaxy’s Chandler Hoffman first up in “What’Cha Got” presented by Continental Tire show to drive a Lamborghini.
Oct 20, 2014, 9:30 PM EDT
Six different teams are represented among the eight remaining Chasers, and NASCAR’s post-season is starting to resemble another familiar tournament. NASCAR AMERICA’s Kyle Petty and Jeff Burton discuss.
Oct 20, 2014, 8:32 PM EDT
Newman, one of the “Eliminator 8,” may be penalized tomorrow by NASCAR after his car was found to be too low following Sunday’s race at Talladega. Nate Ryan has more on the situation.
Oct 20, 2014, 7:15 PM EDT
Notes and numbers to keep in mind as the 8 remaining Chasers prepare to begin the Eliminator Round.
Oct 20, 2014, 6:15 PM EDT
Recapping Talladega on NASCAR AMERICA.
Oct 20, 2014, 6:01 PM EDT
A great post-season for Busch was erased by a mid-race crash on Sunday at Talladega, but crew chief Dave Rogers says there’s no point in blaming the rules of the new Chase.
Oct 20, 2014, 5:09 PM EDT
Miami Formula E circuit revealed.
Oct 20, 2014, 4:30 PM EDT
Prepare to have this track bouncing in your head all day.
Oct 20, 2014, 4:15 PM EDT
What to know heading into the next round of NASCAR’s Chase.
Oct 20, 2014, 3:50 PM EDT
They say they always do things bigger in Texas, and that phrase would perfectly describe legendary former drag racer and NASCAR team owner Raymond Beadle.
Oct 20, 2014, 3:07 PM EDT
Coby finishes 17th in the season finale at Thompson (Conn.) Speedway, but earns the 2014 series title by 22 points over race winner Ryan Preece.
Oct 20, 2014, 2:30 PM EDT
Turner on the move to PWC from IMSA.
Oct 20, 2014, 2:00 PM EDT
Beadle helped bring the “Blue Max” brand to prominence in drag racing, and guided NASCAR legend Rusty Wallace to his lone Winston Cup title.
Oct 20, 2014, 1:45 PM EDT
DTM champion will test for Toro Rosso.
Oct 20, 2014, 1:15 PM EDT
Both of Team Penske’s drivers advance to Eliminator round of Chase, which saves the ignominy of one of the winningest drivers this year going home.
Oct 20, 2014, 12:45 PM EDT
The organization says it will make a full presentation on its findings during the next World Motor Sport Council meeting in December.
Oct 20, 2014, 12:15 PM EDT
Love him or loathe him, Keselowski deserves respect for coming through in the clutch like he did on Sunday.
Oct 20, 2014, 11:45 AM EDT
After Cassill, Kvapil’s sixth leads a quartet of more surprise drivers in top-20 Sunday at Talladega.
Oct 20, 2014, 11:20 AM EDT
Ricciardo comes to the U.S. early for Supercross.
Video from NASCAR America
- Insight: Planning Andretti’s Sports Marketing promotional efforts at Miami and NOLA 0
- Remembering racing legend Raymond Beadle: ‘Once upon a time, I was the best at what I did’ 2
- Weekend wrap: Brad Keselowski rises up to Talladega challenge 0
- The irony of a winless driver winning a title in the new Chase still exists 3
- Roger Penske defends Keselowski, says other drivers “jealous” of his success 4
- What will NASCAR fans do now that their favorite drivers are eliminated from Chase? 9
- Brad Keselowski wins at Talladega on 2nd G-W-C attempt, advances in Chase 10