Jan 15, 2014, 2:06 PM EDT
It’s now up to Richard Petty Motorsports to bring home the bacon after sponsor Smithfield Foods, the largest pork processor in the world, announced that it would increase its sponsorship and investment in the Sprint Cup/Nationwide Series franchise today in New York.
Smithfield and its family of meat brands will now serve as primary sponsors of the No. 43 Ford Fusion and driver Aric Almirola for 29 Sprint Cup races in each of the next three seasons. RPM has disclosed that Smithfield’s additional investment will lead to more testing and R&D for the team.
“This expanded partnership is evidence the [NASCAR] platform has worked and continues to work,” Petty said in a team release. “We have worked very hard the past two seasons to position our team as business and marketing leaders in the NASCAR landscape.
“Smithfield’s continued commitment with us for years to come will allow us to focus on winning on the track while still working with Smithfield Foods to expand their business.”
Also included in the deal is a contract extension for Almirola that’s concurrent with Smithfield’s new pact. Last year marked his second full season behind the wheel of the No. 43, and he collected six Top-10 finishes en route to an 18th place finish in the 2013 Sprint Cup championship.
In comments made during today’s press conference in New York, Almirola said that he now feels he has the opportunity to be “a lot more confident” in regards to his future in the sport.
“I’m not worried that if I make one mistake or whatever that they’re going to be looking to figure out the next guy that’s going to come in and do better,” he said.
“[Smithfield's commitment] gives me a lot of confidence knowing that I have Richard Petty Motorsports behind me, and then obviously Smithfield Foods behind me and that they’re committed to me and they support me…It feels great to not have to be worrying in June or July where I’m going to get my next paycheck from.”
As for Smithfield CEO Larry Pope, whose company first started its partnership with RPM in 2012, he noted that his group has tried racing sponsorships before but didn’t achieve success. However, this time, they know what to do.
“We’ve been reluctant to put so much money - we’ve been racing three times before over the last 20 years without real success because we didn’t know how to activate it,” Pope said. “…With the marketing people we’ve added to our organization, they know how to do it. Some of which have racing experience with Anheuser-Busch, so they know how to activate this. They’re teaching us how to activate it.
“Aric is driving and Aric is a wonderful young man off the track interacting [with fans], and we’re learning how to use it. Without abusing him, we’re learning how to use it. It’s a process, and the more we do it, the more we like it.”
Apr 20, 2014, 6:00 PM EDT
Former Red Bull F1 driver finishes third, while Porsche’s GTE-Pro squads finish 1-2 in class.
Apr 20, 2014, 5:10 PM EDT
Trophies and big paychecks are no longer the only things a NASCAR Sprint Cup driver and team get when they win a race. Now they get a big breakfast, too. According to Statesville.com, the Boxcar Grille in Statesville, N.C., has begun serving breakfast to winning teams in the Charlotte area after they return from capturing a Cup race.
Apr 20, 2014, 4:30 PM EDT
Both of their Le Mans Prototypes fail to see the checkered flag at Silverstone due to accidents.
Apr 20, 2014, 4:10 PM EDT
While he probably can’t throw a football more than 20 or 30 yards, Chad Knaus is a diehard Carolina Panthers fan. And while football and stock car racing are polar opposites, they do have some similarities, particularly when it comes to team building, success, strategy and preparation for each game or race. Knaus, a six-time Sprint Cup champion crew chief for Jimmie Johnson, recently called Panthers’ head coach Ron Rivera to throw around and share ideas that might be beneficial to both men.
Apr 20, 2014, 2:49 PM EDT
Hermie Sadler will never be confused with former wrestling greats Hulk Hogan, The Rock, Stone Cold Steve Austin – not even Rik “Wooooo” Flair. But the NASCAR analyst for Fox Sports 1 has been a longtime fan of wrestling and will now become somewhat of a decision maker, too.
Apr 20, 2014, 1:58 PM EDT
Sebastien Buemi, Anthony Davidson, and Nicolas Lapierre take the No. 8 Toyota to the win in the Six Hours of Silverstone.
Apr 20, 2014, 1:07 PM EDT
More than 20 years after graduating, Dale Earnhardt Jr. is going back to school. Well, for at least one day. Earnhardt will take part in a two-hour session on May 8 with two student groups, wrapped around an all-school assembly at Seaman High School in Topeka, Kansas, according to a report in the Topeka Capital-Journal.
Apr 20, 2014, 12:00 PM EDT
We hope your Easter’s filled with family, friends…and maybe some jelly beans.
Apr 20, 2014, 9:45 AM EDT
Finn can only come home in eighth for Ferrari, some 50 seconds behind teammate Fernando Alonso.
Apr 20, 2014, 9:00 AM EDT
Largely unnoticed, these two youngsters were brilliant today in China.
Apr 20, 2014, 8:00 AM EDT
German driver saw no reason to follow team orders, but soon realised that there was no point in holding Ricciardo up.
Apr 20, 2014, 7:15 AM EDT
German driver downbeat after losing to Hamilton yet again, but in the grand scheme of things, it was a great result.
Apr 20, 2014, 6:30 AM EDT
Embarrassing error sees race end on lap 54, not lap 56; Kobayashi the only driver to lose a position.
Apr 20, 2014, 6:15 AM EDT
Ferrari ends torrid week with something to smile about as Alonso finishes third in China.
Apr 20, 2014, 5:47 AM EDT
German driver refuses to let Daniel Ricciardo past at first, but ultimately thinks better of it.
Apr 20, 2014, 5:30 AM EDT
British driver delighted with team effort, and pleased to see teammate Nico Rosberg reach the podium again.
Apr 20, 2014, 4:43 AM EDT
British driver goes wire-to-wire to claim his third straight win and number 25 of his F1 career.
Apr 20, 2014, 2:15 AM EDT
As the Mercedes turf war rumbles on, Red Bull and Ferrari will be waiting in the wings to pick up the pieces.
Apr 20, 2014, 2:00 AM EDT
Here’s how the drivers will line up for the 2014 Chinese Grand Prix today, live on NBCSN and Live Extra from 2:30am ET.
Apr 20, 2014, 1:30 AM EDT
He has come close before, but Hamilton finally can make it three wins in a row today in China.
- VIDEO: Vettel explains decision to not let Ricciardo past 4
- Chinese GP called two laps early after checkered flag mix-up 4
- VIDEO: Vettel ignores team orders, telling team “tough luck” 17
- Hamilton makes it three with lights to flag victory in China 1
- WATCH LIVE: Can anyone spring a Shanghai surprise? 0
- VIDEO: Vettel ignores team orders, telling team “tough luck” (17)
- American-based F1 franchise, Haas Formula, officially introduced (9)
- In re-released interview, Brad Keselowski recalls how Rick Hendrick left him heartbroken (8)
- Maldonado brushes off crash and spin in practice (7)
- Former FIA prez Max Mosley rubbishes F1′s ongoing noise saga (6)