Jan 15, 2014, 2:06 PM EDT
It’s now up to Richard Petty Motorsports to bring home the bacon after sponsor Smithfield Foods, the largest pork processor in the world, announced that it would increase its sponsorship and investment in the Sprint Cup/Nationwide Series franchise today in New York.
Smithfield and its family of meat brands will now serve as primary sponsors of the No. 43 Ford Fusion and driver Aric Almirola for 29 Sprint Cup races in each of the next three seasons. RPM has disclosed that Smithfield’s additional investment will lead to more testing and R&D for the team.
“This expanded partnership is evidence the [NASCAR] platform has worked and continues to work,” Petty said in a team release. “We have worked very hard the past two seasons to position our team as business and marketing leaders in the NASCAR landscape.
“Smithfield’s continued commitment with us for years to come will allow us to focus on winning on the track while still working with Smithfield Foods to expand their business.”
Also included in the deal is a contract extension for Almirola that’s concurrent with Smithfield’s new pact. Last year marked his second full season behind the wheel of the No. 43, and he collected six Top-10 finishes en route to an 18th place finish in the 2013 Sprint Cup championship.
In comments made during today’s press conference in New York, Almirola said that he now feels he has the opportunity to be “a lot more confident” in regards to his future in the sport.
“I’m not worried that if I make one mistake or whatever that they’re going to be looking to figure out the next guy that’s going to come in and do better,” he said.
“[Smithfield's commitment] gives me a lot of confidence knowing that I have Richard Petty Motorsports behind me, and then obviously Smithfield Foods behind me and that they’re committed to me and they support me…It feels great to not have to be worrying in June or July where I’m going to get my next paycheck from.”
As for Smithfield CEO Larry Pope, whose company first started its partnership with RPM in 2012, he noted that his group has tried racing sponsorships before but didn’t achieve success. However, this time, they know what to do.
“We’ve been reluctant to put so much money - we’ve been racing three times before over the last 20 years without real success because we didn’t know how to activate it,” Pope said. “…With the marketing people we’ve added to our organization, they know how to do it. Some of which have racing experience with Anheuser-Busch, so they know how to activate this. They’re teaching us how to activate it.
“Aric is driving and Aric is a wonderful young man off the track interacting [with fans], and we’re learning how to use it. Without abusing him, we’re learning how to use it. It’s a process, and the more we do it, the more we like it.”
Mar 11, 2014, 7:06 PM EDT
Cooling units are now allowed on pit road and cool-down laps on track are banned.
Mar 11, 2014, 5:48 PM EDT
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Mar 11, 2014, 4:50 PM EDT
Be sure to have your username and password from your cable/satellite/telco provider handy so your subscription can be verified for access to the Live Extra stream.
Mar 11, 2014, 4:31 PM EDT
The saga continues as Smoke and Darrell Waltrip head for Texarkana.
Mar 11, 2014, 3:24 PM EDT
Tennessee’s Butch Jones and Virginia Tech’s Frank Beamer will take part in pre-race duties for the Food City 500.
Mar 11, 2014, 2:47 PM EDT
RBR’s team principal also tags Merc’s Lewis Hamilton as the favorite for the world title.
Mar 11, 2014, 2:26 PM EDT
All TV times for this year’s F1 on NBC Sports schedule.
Mar 11, 2014, 2:00 PM EDT
Eddie Irvine became a Grand Prix winner 15 years ago this month, at Melbourne.
Mar 11, 2014, 1:50 PM EDT
Paul Wolfe notes that Bristol’s tight confines could lead to more issues in qualifying this weekend.
Mar 11, 2014, 1:00 PM EDT
Twice in eight years, Jeff Gordon and Matt Kenseth have been contact magnets at Bristol.
Mar 11, 2014, 12:15 PM EDT
Two strong Tudor teams make driver announcements going into Sebring.
Mar 11, 2014, 12:00 PM EDT
Two of IndyCar’s rising stars welcome the 1995 series and Indianapolis 500 champion back to open wheels.
Mar 11, 2014, 11:00 AM EDT
How cars handle series-issued BoP changes and Sebring’s punishing layout will likely determine who wins Saturday.
Mar 11, 2014, 10:30 AM EDT
The team had recently signed Collection Auto Group and Castrol as sponsors late last month.
Mar 11, 2014, 10:00 AM EDT
IndyCar star looks to go one better after four straight class runner-ups at Sebring.
Mar 11, 2014, 9:00 AM EDT
Outside of IndyCar’s power teams, Justin Wilson and Dale Coyne Racing remain one of the top underdogs.
Mar 11, 2014, 8:00 AM EDT
Year 2 for Graham at RLL should, on paper, be substantially better than Year 1.
Mar 10, 2014, 7:16 PM EDT
The F1 supremo is bracing for an unpredictable year in the series.
Mar 10, 2014, 6:04 PM EDT
The Ford Motor Company’s director emeritus died yesterday at 88.
Mar 10, 2014, 5:30 PM EDT
The makers of the beloved NASCAR comedy filed a trademark lawsuit last week in federal court.
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