Skip to content

Cup: Petty lands increased commitment from sponsor Smithfield Foods

Jan 15, 2014, 2:06 PM EDT

Bank of America 500 - Practice Getty Images

It’s now up to Richard Petty Motorsports to bring home the bacon after sponsor Smithfield Foods, the largest pork processor in the world, announced that it would increase its sponsorship and investment in the Sprint Cup/Nationwide Series franchise today in New York.

Smithfield and its family of meat brands will now serve as primary sponsors of the No. 43 Ford Fusion and driver Aric Almirola for 29 Sprint Cup races in each of the next three seasons. RPM has disclosed that Smithfield’s additional investment will lead to more testing and R&D for the team.

“This expanded partnership is evidence the [NASCAR] platform has worked and continues to work,” Petty said in a team release. “We have worked very hard the past two seasons to position our team as business and marketing leaders in the NASCAR landscape.

“Smithfield’s continued commitment with us for years to come will allow us to focus on winning on the track while still working with Smithfield Foods to expand their business.”

Also included in the deal is a contract extension for Almirola that’s concurrent with Smithfield’s new pact. Last year marked his second full season behind the wheel of the No. 43, and he collected six Top-10 finishes en route to an 18th place finish in the 2013 Sprint Cup championship.

In comments made during today’s press conference in New York, Almirola said that he now feels he has the opportunity to be “a lot more confident” in regards to his future in the sport.

“I’m not worried that if I make one mistake or whatever that they’re going to be looking to figure out the next guy that’s going to come in and do better,” he said.

“[Smithfield’s commitment] gives me a lot of confidence knowing that I have Richard Petty Motorsports behind me, and then obviously Smithfield Foods behind me and that they’re committed to me and they support me…It feels great to not have to be worrying in June or July where I’m going to get my next paycheck from.”

As for Smithfield CEO Larry Pope, whose company first started its partnership with RPM in 2012, he noted that his group has tried racing sponsorships before but didn’t achieve success. However, this time, they know what to do.

“We’ve been reluctant to put so much money – we’ve been racing three times before over the last 20 years without real success because we didn’t know how to activate it,” Pope said. “…With the marketing people we’ve added to our organization, they know how to do it. Some of which have racing experience with Anheuser-Busch, so they know how to activate this. They’re teaching us how to activate it.

“Aric is driving and Aric is a wonderful young man off the track interacting [with fans], and we’re learning how to use it.  Without abusing him, we’re learning how to use it. It’s a process, and the more we do it, the more we like it.”

Latest Posts
  1. Mardenborough set for GP2 debut at Monza with Carlin this weekend

    Sep 2, 2015, 2:36 PM EDT

    Photo: NISMO Photo: NISMO

    Jann Mardenborough steps up from GP3 into GP2 this weekend.

  2. James Hinchcliffe describes how inspired he was by Justin Wilson

    Sep 2, 2015, 1:00 PM EDT

    Hinchjw AP

    Hinchcliffe recalls racing, commentating on Justin Wilson.

  3. NHRA: Leah Pritchett climbing mountains as she continues to grow career

    Sep 2, 2015, 12:26 PM EDT

    All Photos: Gumout/Dote Racing All Photos: Gumout/Dote Racing

    Leah Pritchett looks to make her mark even more in NHRA Top Fuel, going into U.S. Nationals.

  4. Dixon: “I don’t think anybody had a stellar season”

    Sep 2, 2015, 11:22 AM EDT

    DixonJPM AP

    Dixon offers a rebuttal to Montoya’s dig about a “poor” season.

  5. Hulkenberg: Force India recovery influenced new deal

    Sep 2, 2015, 9:17 AM EDT

    xxxx during qualifying for the Formula One Grand Prix of Belgium at Circuit de Spa-Francorchamps on August 22, 2015 in Spa, Belgium. Getty Images

    Hulkenberg reveals he held talks with Haas F1 Team about a seat for 2016 before opting to remain with Force India.

  6. Takuma Sato ends 2015 on a good note

    Sep 1, 2015, 6:37 PM EDT

    (Photo courtesy TakumaSato.com) (Photo courtesy TakumaSato.com)

    Sato improved four spots in the driver standings over his 2014 result.

  7. Ryan Briscoe finishes short 2015 season with top-five finish

    Sep 1, 2015, 5:25 PM EDT

    Firestone 600 - Practice Getty Images

    Substituting for James Hinchcliffe, Briscoe ended his abridged 2015 with his first top-five finish of the year.

  8. Report: Derrick Walker reflects on IndyCar tenure and future

    Sep 1, 2015, 4:07 PM EDT

    DerrickWalker2

    Walker spoke with racing journalist Gordon Kirby about his two years in charge of competition and operations.

  9. Social Roundup: IndyCar season-ending banquet

    Sep 1, 2015, 2:00 PM EDT

    © INDYCAR © INDYCAR

    A look at the festivities held in San Francisco on Monday night.

  10. Reports: IndyCar’s testing plans for Road America, updates for road course

    Sep 1, 2015, 1:07 PM EDT

    Generac Grand Prix Getty Images

    Track president George Bruggenthies provided details on what to expect at the track next June.

  11. Hulkenberg extends contract with Force India for two more years

    Sep 1, 2015, 9:19 AM EDT

    HulkLaunch15 Getty Images

    Hulkenberg announces two-year extension with Force India F1.

  12. Ten with Townsend: Sonoma and 2015 IndyCar debrief

    Sep 1, 2015, 9:00 AM EDT

    dixonconfetti Getty Images

    NBCSN’s Townsend Bell checks in for the final IndyCar installment of “Ten with Townsend” for 2015, after Sonoma.

  13. Dixon’s latest title a story of consistency, comeback, typical “Ice Man” cool

    Aug 31, 2015, 6:45 PM EDT

    DixonChamp2 AP

    MotorSportsTalk’s Tony DiZinno reflects on the latest championship achieved by Scott Dixon and the Target Chip Ganassi Racing team.

  14. Damien Power hits Sonoma in person, live tweets, preps for IndyCar video series

    Aug 31, 2015, 5:35 PM EDT

    © INDYCAR © INDYCAR

    Damien Power hits Sonoma to meet up with brother Will. Hilarity ensues.

  15. Gabby Chaves confirmed as 2015 IndyCar rookie-of-the-year

    Aug 31, 2015, 12:27 PM EDT

    GCroty15 Getty Images

    Chaves first driver in nearly a decade to win both Indy 500, IndyCar top rookie honors in same season.