Jan 20, 2014, 12:00 PM EDT
As a generally good gauge of the public consciousness at any particular moment, Twitter tends to erupt in moments of controversy, outrage or shock value. In the racing world, that’s usually after a big crash, a questionable team order issued on track or a jaw-dropping “Did you see that?!?” pass.
But back outside the racing bubble, the thing that made Twitter blow up yesterday was Richard Sherman’s now-infamous post-game interview following the Seattle Seahawks’ win in the NFC Championship Game. Sherman was, as you’d expect, purely jacked up on adrenaline after a game in which he’d made a game-saving defense of a Colin Kaepernick pass, which caused an interception. And he exploded.
Still, the man has a Master’s degree from Stanford and writes a weekly column for Peter King’s TheMMQB.com, so he’s clearly no dummy. He’s a bright individual, a talented player and able to enter into a state during the game where he can be so intense after the game, that it all came flying out in the immediate moments after it finished.
Motorsports has those moments, but they’re rarer. The immediate post-crash interview comes to mind, if a driver has only just got back to his pit and speaks to a pit reporter.
In IndyCar for example, I don’t remember the specifics of most 2013 victory lane interviews, but I do remember Will Power saying of Sebastien Bourdais, “He once was a champ, now he’s a chump” after the two collided at Detroit back in June. I remember when Scott Dixon went off at IndyCar Race Control in succession at Sonoma and Baltimore, which was even crazier because the Kiwi is so calm and collected.
Sadly, both Power and Dixon were penalized for their emotional outbursts. Power’s this past year was probation while Dixon got probation and earned a $30,000 fine. Power got the same fine in 2011 after his infamous – but legendary – “double-bird salute” to former Race Director Brian Barnhart at the series’ race at New Hampshire Motor Speedway in Loudon.
If IndyCar is going to be in the headlines beyond the bubble which it currently exists, it needs that emotional moment – likely more than one – and it needs to not carry a penalty for expressing it in the heat of battle. I have to admit I’ve changed my stance on this. For consistency’s sake, enforcing the same penalty year-on-year made sense, and as Power and others had been docked for previous infractions, Dixon was justifiably fined last year to match. It’s a new year though, and with it comes a fresh opportunity to right this in the rulebook.
Emotion in other series is also hard to find. We often think of modern-day Formula One drivers as corporate, emotionless automatons devoid of the lady-killing charisma of James Hunt or the “don’t care what we say” attitudes of a Jacques Villeneuve or Eddie Irvine – two drivers I grew up with in my F1 fandom infancy in the ’90s. Truth of the matter is they aren’t, but that can be the stereotype from the outside.
Still, when Kimi Raikkonen answers a question in the old school, “don’t care” mentality with six or seven words or when Sebastian Vettel does donuts after winning, we dig it because it allows them to be them and it’s freeing from the shackles of being reined in by their corporate overlords.
NASCAR interviews are probably the worst for this. You often can’t get through a victory lane interview – which usually occurs after a TV ad break and delays the spontaneity to begin with – without the first half of the quote being some variation of “Oh man, I just want to thank Pepsi, Doritos, Taco Bell, KFC, Chevrolet, Mr. Owner, ‘Slugger’ and the crew,” before you get to any tangible sound that actually describes how you won the race. Or, more importantly, how it feels to win the race.
I get that the sponsor parade is a necessary evil of the victory lane interview, but I’d love to see more erupting in pure emotion first, then getting to your sponsors second. Want to talk about how to do a NASCAR victory lane interview? Watch Kurt Busch, in an unsponsored car, winning the July 2012 Nationwide Series race at Daytona for the underdog James Finch team. And take notes. (Wait, maybe being unsponsored is the key to this victory lane thing…)
Or, alternatively, just watch any John Force interview over the last two decades. Yes, the man is one of the greatest drag racers who has ever lived with 16 NHRA Funny Car championships. But he’s as widely revered as he is within the motorsports world as much for his mouth as his 4-second blasts at 300-plus mph.
There’s a reason Talladega Nights is as funny as it is, because Will Ferrell’s Ricky Bobby lampoons the sponsor-laden culture of NASCAR and comes up with a pair of catchphrases in Victory Lane: “Shake ‘n Bake,” and “If you ain’t first, you’re last.” To this day, those two are still part of the lexicon.
In today’s entertainment-over-populated, soundbite-heavy world, the simple fact is competition itself is not going to get racing back into the public sphere beyond the series’ bubbles. If it did, IndyCar would be the most popular and widely watched form of motorsports in North America.
It’s going to take a series of moments throughout 2014 of passion … of pure joy … of anger … of “What the hell did they just say?!?” to help propel any of the racing disciplines to greater heights.
Because if racing has moments in 2014 that catch on like Richard Sherman’s last night, that will only help to collectively grow the sport.
Aug 21, 2014, 5:33 PM EDT
Mazda Road to Indy titles will be decided in Sonoma this weekend.
Chase Elliott, Kyle Larson pace NNS practices; Milka Duno seeks to become first Latina to qualify for a NASCAR event
Aug 21, 2014, 5:29 PM EDT
Chase Elliott and Kyle Larson topped Thursday afternoon’s pair of Nationwide Series practice sessions at Bristol Motor Speedway.
Aug 21, 2014, 4:06 PM EDT
After the popularity of the team’s drivers, the next most popular thing around Team Penske is The Penske Files, especially editions that contain bloopers. Check out the latest edition of TPF bloopers!
WATCH LIVE: NASCAR AMERICA at 6:30 p.m. ET — Steve Letarte, Tennessee racing history, Truck race highlights
Aug 21, 2014, 3:37 PM EDT
Thursday’s edition of NASCAR America, which airs LIVE at 6:30 pm ET, will cover a lot of ground, including Dale Earnhardt Jr. crew chief (and future NASCAR on NBC analyst) Steve Letarte, breaking down and the history of Bristol Motor Speedway and lots more.
Aug 21, 2014, 2:00 PM EDT
Russian Grand Prix set to be held in Sochi in six weeks’ time after the track is given a license.
Aug 21, 2014, 1:45 PM EDT
Catch this sneak preview of Off The Grid: Budapest ahead of tomorrow’s premiere.
Aug 21, 2014, 1:00 PM EDT
As impressive as many of F1’s new builds are, we must remember the likes of Spa and Monza when looking to the future of the sport.
Aug 21, 2014, 12:30 PM EDT
Ferrari’s lead driver has high hopes for the second half of the season.
Aug 21, 2014, 12:00 PM EDT
The MST writing team makes its predictions ahead of this weekend’s race at Spa.
Aug 21, 2014, 11:45 AM EDT
Hard as it may seem to believe, Brad Keselowski had never won a NASCAR Camping World Truck Series in his career. That was before Thursday’s UNOH 200 at Bristol, where Keselowski dominated en route to the checkered flag.
Aug 21, 2014, 11:35 AM EDT
Finnish driver yet to be confirmed at Williams for 2015, but sees no reason to look elsewhere for a seat.
Aug 21, 2014, 11:20 AM EDT
All your TV times for F1, IndyCar, Red Bull Global Rallycross and more for this weekend’s motorsports action across NBC, NBCSN and NBC Sports Live Extra.
Aug 21, 2014, 10:51 AM EDT
Chilton benched whilst his contractual issues are resolved, allowing Rossi to become the first American since Scott Speed in 2007 to race in a grand prix.
Aug 21, 2014, 10:17 AM EDT
The rescheduled UNOH 200 NASCAR Camping World Truck Series race at Bristol Motor Speedway is underway Thursday morning.
Aug 21, 2014, 10:00 AM EDT
Three-time Le Mans winner to make his F1 debut with Caterham this weekend at the Belgian Grand Prix.
Aug 21, 2014, 9:00 AM EDT
Sauber driver is open to the idea of a 17-year-old racing in F1, and hopes to be on the grid with him next season.
Aug 21, 2014, 8:30 AM EDT
Compared to F1 hopefuls and/or retreads, seeing a relative outsider in Andre Lotterer make his debut this weekend is a welcome change of pace.
Aug 21, 2014, 8:00 AM EDT
After a three-week summer break, what better way to welcome Formula 1 back than with the Belgian Grand Prix?
Aug 20, 2014, 10:11 PM EDT
Wednesday’s UNOH 200 NASCAR Camping World Truck Series race at Bristol Motor Speedway has been postponed due to heavy rain and lightning. The race has been rescheduled to 10 am ET on Thursday morning, weather permitting.
Aug 20, 2014, 8:52 PM EDT
Heavy rain showers coupled with occasional lightning are delaying Wednesday’s UNOH 200 at Bristol Motor Speedway.
Video from NASCAR America
- After 62 starts, Brad Keselowski finally earns first career Trucks win at Bristol 0
- F1, IndyCar, Red Bull GRC highlight jam-packed motorsports weekend on networks of NBC 0
- Alexander Rossi to make F1 debut in Belgium, replaces Chilton 5
- It’s official: Tony Stewart to miss Bristol race, Jeff Burton to once again drive No. 14 5
- When — or will — Tony Stewart ever race again? 15
- Andre Lotterer confirmed for Caterham debut at Spa 6
- NASCAR: Joe Gibbs hopeful for eventual return of Tony Stewart 12