Jan 20, 2014, 12:00 PM EDT
As a generally good gauge of the public consciousness at any particular moment, Twitter tends to erupt in moments of controversy, outrage or shock value. In the racing world, that’s usually after a big crash, a questionable team order issued on track or a jaw-dropping “Did you see that?!?” pass.
But back outside the racing bubble, the thing that made Twitter blow up yesterday was Richard Sherman’s now-infamous post-game interview following the Seattle Seahawks’ win in the NFC Championship Game. Sherman was, as you’d expect, purely jacked up on adrenaline after a game in which he’d made a game-saving defense of a Colin Kaepernick pass, which caused an interception. And he exploded.
Still, the man has a Master’s degree from Stanford and writes a weekly column for Peter King’s TheMMQB.com, so he’s clearly no dummy. He’s a bright individual, a talented player and able to enter into a state during the game where he can be so intense after the game, that it all came flying out in the immediate moments after it finished.
Motorsports has those moments, but they’re rarer. The immediate post-crash interview comes to mind, if a driver has only just got back to his pit and speaks to a pit reporter.
In IndyCar for example, I don’t remember the specifics of most 2013 victory lane interviews, but I do remember Will Power saying of Sebastien Bourdais, “He once was a champ, now he’s a chump” after the two collided at Detroit back in June. I remember when Scott Dixon went off at IndyCar Race Control in succession at Sonoma and Baltimore, which was even crazier because the Kiwi is so calm and collected.
Sadly, both Power and Dixon were penalized for their emotional outbursts. Power’s this past year was probation while Dixon got probation and earned a $30,000 fine. Power got the same fine in 2011 after his infamous – but legendary – “double-bird salute” to former Race Director Brian Barnhart at the series’ race at New Hampshire Motor Speedway in Loudon.
If IndyCar is going to be in the headlines beyond the bubble which it currently exists, it needs that emotional moment – likely more than one – and it needs to not carry a penalty for expressing it in the heat of battle. I have to admit I’ve changed my stance on this. For consistency’s sake, enforcing the same penalty year-on-year made sense, and as Power and others had been docked for previous infractions, Dixon was justifiably fined last year to match. It’s a new year though, and with it comes a fresh opportunity to right this in the rulebook.
Emotion in other series is also hard to find. We often think of modern-day Formula One drivers as corporate, emotionless automatons devoid of the lady-killing charisma of James Hunt or the “don’t care what we say” attitudes of a Jacques Villeneuve or Eddie Irvine – two drivers I grew up with in my F1 fandom infancy in the ’90s. Truth of the matter is they aren’t, but that can be the stereotype from the outside.
Still, when Kimi Raikkonen answers a question in the old school, “don’t care” mentality with six or seven words or when Sebastian Vettel does donuts after winning, we dig it because it allows them to be them and it’s freeing from the shackles of being reined in by their corporate overlords.
NASCAR interviews are probably the worst for this. You often can’t get through a victory lane interview – which usually occurs after a TV ad break and delays the spontaneity to begin with – without the first half of the quote being some variation of “Oh man, I just want to thank Pepsi, Doritos, Taco Bell, KFC, Chevrolet, Mr. Owner, ‘Slugger’ and the crew,” before you get to any tangible sound that actually describes how you won the race. Or, more importantly, how it feels to win the race.
I get that the sponsor parade is a necessary evil of the victory lane interview, but I’d love to see more erupting in pure emotion first, then getting to your sponsors second. Want to talk about how to do a NASCAR victory lane interview? Watch Kurt Busch, in an unsponsored car, winning the July 2012 Nationwide Series race at Daytona for the underdog James Finch team. And take notes. (Wait, maybe being unsponsored is the key to this victory lane thing…)
Or, alternatively, just watch any John Force interview over the last two decades. Yes, the man is one of the greatest drag racers who has ever lived with 16 NHRA Funny Car championships. But he’s as widely revered as he is within the motorsports world as much for his mouth as his 4-second blasts at 300-plus mph.
There’s a reason Talladega Nights is as funny as it is, because Will Ferrell’s Ricky Bobby lampoons the sponsor-laden culture of NASCAR and comes up with a pair of catchphrases in Victory Lane: “Shake ‘n Bake,” and “If you ain’t first, you’re last.” To this day, those two are still part of the lexicon.
In today’s entertainment-over-populated, soundbite-heavy world, the simple fact is competition itself is not going to get racing back into the public sphere beyond the series’ bubbles. If it did, IndyCar would be the most popular and widely watched form of motorsports in North America.
It’s going to take a series of moments throughout 2014 of passion … of pure joy … of anger … of “What the hell did they just say?!?” to help propel any of the racing disciplines to greater heights.
Because if racing has moments in 2014 that catch on like Richard Sherman’s last night, that will only help to collectively grow the sport.
True Americana with a racing twist: Martinsville Speedway once again hosts high school prom after-party
Apr 16, 2014, 8:40 PM EDT
What do Martinsville Speedway, New York’s Central Park and a prom after-party have in common? They’re all one-in-the-same – kind of. For over a decade every April, NASCAR’s oldest racetrack has played host to Martinsville (Va.) High School’s prom after-party.
Apr 16, 2014, 8:30 PM EDT
A few days after a wild Toyota Grand Prix of Long Beach, 18 car/driver combinations turned laps at Texas Motor Speedway this afternoon.
Apr 16, 2014, 8:09 PM EDT
Sunday’s win in the Four-Wide Nationals at zMAX Dragway held special significance for NHRA Pro Stock Motorcycle rider Andrew Hines. The three-time NHRA PSM champion earned his 33rd national event win, tying him for third in Pro Stock Motorcycle’s wins list with the late John Myers.
Apr 16, 2014, 8:00 PM EDT
Schmidt Peterson driver Luiz Razia posts photo of the Long Beach podium to inspire him to get better.
Apr 16, 2014, 7:29 PM EDT
Marcus Jadotte, one of the leading forces behind NASCAR’s Drive for Diversity program over nearly the last decade, announced Wednesday that he’s leaving as the organization’s vice president of public affairs and multicultural development.
Apr 16, 2014, 6:38 PM EDT
Steve Letarte, Ricky Rudd offer insights on Wednesday’s NASCAR AMERICA.
Apr 16, 2014, 5:00 PM EDT
Sebastian Saavedra fined $10,000 for yellow-flag infraction in Long Beach.
Apr 16, 2014, 4:40 PM EDT
Bentley confirms Pirelli World Challenge GT program with Dyson Racing, to premiere later in the year.
Apr 16, 2014, 4:09 PM EDT
Jeff Gordon has said several times that if he were to win a fifth Sprint Cup crown, that he likely would retire after that championship season and go out on top. Some of his competitors may be looking forward to that day coming – and some hope it comes as soon as after this season so Gordon won’t continue to confound them in coming seasons as he has for the last 21 seasons. But ever the kind of guy who plays his cards close to the vest, Gordon may be getting ready to throw his fellow drivers and NASCAR fans a curve ball.
Apr 16, 2014, 3:41 PM EDT
NASCAR’s birthplace, the Streamline Hotel in Daytona Beach, Fla., is going to be – well, streamlined. According to Wednesday’s Daytona Beach News-Journal, the hotel where NASCAR was formed back in 1947, will soon undergo extensive renovations to bring back some of the hotel’s luster of days gone by.
Apr 16, 2014, 3:35 PM EDT
Relive the drama from Sunday’s Toyota Grand Prix of Long Beach.
Apr 16, 2014, 3:17 PM EDT
Scott Bloomquist just keeps motoring along in the National Dirt Racing League. Bloomquist is coming off a strong weekend performance where he was runnerup Saturday at Virginia Motor Speedway, and then for an encore won Sunday’s main event at Winchester (Tenn.) Speedway.
Kentucky Speedway June Nationwide Series race to promote program encouraging use of designated drivers
Apr 16, 2014, 2:42 PM EDT
It’s rare that someone is happy to get or pay a traffic ticket from a state trooper. But thousands of NASCAR fans will gladly fork out their hard-earned money for a different kind of ticket, and one that carries the same kind of meaning as many of the tickets that police across the U.S. issue countless times each day.
WATCH LIVE: NASCAR AMERICA at 5 p.m. ET — Rudd, Letarte, Hollywood Armstrong and why good restarts are key
Apr 16, 2014, 2:08 PM EDT
While much of NASCAR may be on its version of spring break, the NASCAR AMERICA team is hard at work to bring you some intriguing content. Rick Allen and Kyle Petty hold down the fort at the anchor desk on Wednesday’s show at 5 p.m. ET on NBCSN and NBC Sports Live Extra for your online or mobile device.
Apr 16, 2014, 1:46 PM EDT
NASCAR may have the upcoming weekend off for the Easter holiday, but that doesn’t mean its crack team of statisticians is on vacation like most of the drivers and teams. Even without a race, they’re still pumping out numbers that fans love to devour. So for an appetizer prior to next week’s countdown to the April 26 race at Richmond International Raceway, here’s some food for thought and to munch on
Apr 16, 2014, 12:03 PM EDT
After five winners in last five Chinese Grands Prix, is a sixth possible?
Apr 16, 2014, 8:48 AM EDT
All-electric Garage 56 prototype features another familiar Nissan name in his Le Mans return.
Apr 15, 2014, 8:33 PM EDT
If Sprint Cup drivers’ comments during today’s Goodyear tire test at Kansas Speedway are an indication, we can expect to see track records fall next month on the 1.5-mile oval.
Apr 15, 2014, 7:30 PM EDT
Kyle Petty breaks down critical pit strategies in recent races, and Nate Ryan reports on today’s Goodyear tire test at Kansas.
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- NASCAR’s birthplace, the Streamline Hotel in Daytona Beach, to get significant makeover 0
- IndyCar remix: Toyota Grand Prix of Long Beach (VIDEO) 0
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