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Force India reveals new livery, but not car lines yet

Jan 22, 2014, 8:40 AM EDT

Photo: Force India Photo: Force India

Force India is the first team to reveal a rendering of its livery for the 2014 Formula One season, but the Vijay Mallya-led squad didn’t give away any hints of the car’s news lines for its launch.

Released first via the team’s social media account, then posted to the team’s website, the new 2014 livery features a prominent dose of black alongside the traditional saffron, white and green colors.

“The VJM07 looks stunning and the new livery reflects the way Sahara Force India is evolving,” Mallya said in the team’s release. “I’ve always believed our cars have been the most eye-catching, but adding black as a main color gives us a fierce new look.”

Adding to the color change, the team’s technical director Andrew Green explained the technical changes in brief.

“Almost every single part is a new design, from the front wing right back to the diffuser,” he said. “The genetics of the VJM07 still lie in the 2013 car, but we’ve had to achieve the same results in a slightly different way.”

Claro and Roshfrans also join up as new sponsors. While Force India has revealed its colors, it has not yet confirmed its official launch date. The first day of testing is next Tuesday, January 28, at Jerez in Spain.

  1. semin28 - Jan 22, 2014 at 9:45 AM

    Looks pretty bad ass

    • testover6370 - Jan 22, 2014 at 11:56 AM

      Agree. The old livery just didn’t do it for me. Seemed too cheery and bright. Adding the black really makes their traditional colors pop while also making the car look sinister and aggressive. Very nicely done.

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