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Danica “bulks up” for new GoDaddy Super Bowl ad (VIDEO)

Jan 24, 2014, 2:00 PM EDT

Website hosting company GoDaddy may be going in a new direction with their advertisements, but one of their mainstays, Sprint Cup driver Danica Patrick, still has a major presence in their marketing.

Case in point: The company’s new ad for the upcoming Super Bowl XLVIII, in which a horde of male bodybuilders – led by Patrick in a muscular bodysuit – run through city streets to find a spray-tan shop that, of course, had its website hosted by GoDaddy.

The humorous clip marks Patrick’s 13th Super Bowl commercial for GoDaddy, which had previously risen to pop culture fame on the strength of envelope-pushing ads based on sex appeal but has shifted to a more traditional approach.

  1. hambegran - Jan 24, 2014 at 7:09 PM

    She’s the best driver in car racing in my personal opinion. The haters can go screw themselves.

    • worknman24hours - Jan 25, 2014 at 6:38 PM

      Danica has a lot of driving talent but she is wasting her time racing in NASCAR.

      She needs to get back to open wheeled racing where she shines.

      Go Little Bits!

  2. redsman78 - Jan 25, 2014 at 1:21 AM

    Car racing huh? Yeah…..ok then

  3. rossy001 - Jan 30, 2014 at 1:40 AM

    Back to the ad… I don’t think it’s very effective. Danica’s fans, racing fans, are not going to relate to this. Most of us don’t go to spray tanning salons. Even if we were so vain to like fake tans, we wouldn’t pay the $50 or so for a spray tanning session. (My cousin does it and that’s how I know!) We would use a tanning bottle like this and do it ourselves!

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