Jan 25, 2014, 4:08 PM EDT
Dodge made its way out of NASCAR following the 2012 season but did so in grand fashion with a Sprint Cup championship thanks to Brad Keselowski (pictured) and Team Penske.
But don’t expect the brand to return to stock car racing – at least for now.
Ralph Gilles, president and CEO for Chrysler Group’s SRT category (whose Vipers are competing in this weekend’s Rolex 24 at Daytona), has left the door open but told FoxSports.com’s Lee Spencer that such a return would have to wait a little bit, citing the need to find solid partners.
“We’re never going to have the wherewithal to scoop everybody up,” Gilles said to Spencer. “We’re not big enough to have a stronghold, so it’s always been an issue of having the right team.
“When we were [with] Penske and before that Evernham [Motorsports], the moons were aligned back then. Things made sense – the right people in the right places. Today, it’s not quite the same.”
Last December during NASCAR Champions Week celebrations in Las Vegas, CEO Brian France said that there was room for more manufacturers in the series, even though he also noted the difficulties of potential manufacturers landing strong teams.
And through the new TUDOR United SportsCar Championship, NASCAR does has the opportunity to forge and retain links with groups such as Chrysler, which owns both the Dodge and SRT brands.
“We didn’t get into sports car racing just to be in sports car racing,” France said in Vegas. “We got in it because it gave us some strategic relationships, namely relationships with OEMs around the world, and those are going to prove to be beneficial as they see how NASCAR works in the road racing series that they participate in now, and I think they’ll like the way we handle competition and manufacturers and so on.”
With all of that taken into consideration, Dodge does have an avenue to return to America’s most popular form of motorsport. But it appears they’ll wait until they’re good and ready for that.
Mar 10, 2014, 7:16 PM EDT
The F1 supremo is bracing for an unpredictable year in the series.
Mar 10, 2014, 6:04 PM EDT
The Ford Motor Company’s director emeritus died yesterday at 88.
Mar 10, 2014, 5:30 PM EDT
The makers of the beloved NASCAR comedy filed a trademark lawsuit last week in federal court.
Mar 10, 2014, 4:50 PM EDT
Brad Keselowski talks about his Vegas triumph. Plus: More on Dale Jr.’s white-hot start and Jeff Burton’s breakdown on how the new rules package impacted yesterday’s race.
Mar 10, 2014, 4:03 PM EDT
The Penske troops do the wing-and-beer thing in their team shop.
Mar 10, 2014, 3:38 PM EDT
The new simulator, expected to be used heavily by IndyCar teams and other automotive groups, is set to be fully operational by the end of April.
Mar 10, 2014, 2:31 PM EDT
The outspoken Canadian tells a pair of Italian publications that Vettel’s “not going to win this year for sure.”
Mar 10, 2014, 2:00 PM EDT
Five prior Melbourne winners in field as F1 begins new era this weekend.
Mar 10, 2014, 1:25 PM EDT
Teams will use Pirelli’s medium and soft compounds in this weekend’s F1 season opener Down Under.
Mar 10, 2014, 1:00 PM EDT
Big year for Pocono in terms of contribution to Pennsylvania economy.
Mar 10, 2014, 12:00 PM EDT
2014 marks 10 years since Michael Schumacher’s fourth and last win in Melbourne.
Mar 10, 2014, 11:21 AM EDT
David Reutimann third driver in revolving door of No. 35 FRM Ford.
Mar 10, 2014, 11:00 AM EDT
Race winners, top-10 finishers off to great start; three of four SHR cars among those with work to do to catch up.
Mar 10, 2014, 10:06 AM EDT
No LMP1s and mostly streamed live coverage will make for a different Sebring viewing experience this weekend.
Mar 10, 2014, 9:00 AM EDT
Youngest American in the field could be primed to make the “year three leap.”
Mar 10, 2014, 8:00 AM EDT
Tony Kanaan takes over No. 10 Target ride, and seeks a return to title contention.
Mar 9, 2014, 8:56 PM EDT
A late strategy gamble pays off for Edwards with his best finish of the young Sprint Cup season.
Mar 9, 2014, 8:13 PM EDT
Kyle was strong during the Kobalt 400 but faded late, while Kurt couldn’t escape mid-pack.
Mar 9, 2014, 7:16 PM EDT
The Richard Childress Racing driver finishes third in a strong effort at Las Vegas.
Mar 9, 2014, 6:48 PM EDT
Joey Logano was the rubber band man in Sunday’s Kobalt 400 at Las Vegas Motor Speedway.
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