Skip to content

Brad Keselowski ready to prove 2012 championship was not a fluke

Jan 29, 2014, 7:01 PM EDT

Samuel Deeds 400 At The Brickyard Getty Images

CHARLOTTE, N.C. — Brad Keselowski had a memorable season in 2012 and one he’d just as soon forget in 2013.

Such is the unpredictable nature of NASCAR Sprint Cup racing from one season to the next. While he was the talk of the sport after winning the Cup championship in 2012, after a disappointing 2013, Keselowski is bound and determined not to be perpetually known as a one-hit wonder going forward.

As in one-time champion – a.k.a. one and done.

“Not winning the championship is disappointing,” Keselowski said Wednesday during the third day of the four-day NASCAR Media Tour. “That’s my goal, I want to win the championship, I want to win races. If you’re looking at it in a whole season sense, to not win a championship is absolutely disappointing and it should be. And I don’t want anyone working on my team that’s not disappointed when you don’t win a championship.”

Keselowski and Team Penske have made numerous changes to bounce back from 2013 to a more successful 2014. They’ve done a wholesale facelift of the pit crew (only two members remain from 2012’s unit), added an “athletic director” to monitor the workouts of crew members, and have done considerable realignment within the mechanical department to minimize what were far too many broken parts and strategy missteps last season.

“You have to compare your success to your failures and try to understand the difference,” Keselowski said. “There wasn’t one (failure last season), there was a series across the board, and it’s our job to resurrect that and I think the approach has been so to do that.”

The differences between his championship season of 2012 and failing to make the Chase for the Sprint Cup in 2013 are stark.

In bringing Penske his first Cup championship in three decades of trying in 2012, Keselowski won five races, had 13 top five and 23 top 10 finishes in the 36-race schedule.

In 2013, however, he won just one race (and that didn’t come until the 31st event of the season, at Charlotte), had only nine top five and 16 top 10 showings. He also failed to make the Chase and defend his previous year’s title, eventually winding up as the highest finishing driver that didn’t make the Chase (14th place).

Still, that was little consolation to the driver of the No. 2 Miller Lite Ford.

“We had situations out of our control that we didn’t execute on,” Keselowski said. “It seemed like at any given point of the year, we were this close, but not there. We had too many mechanical failures, we certainly addressed those. … We had too many issues on pit road and I had too many issues behind the wheel. If we (improve) any one of them, we feel we’re right where we need to be a championship contender.”

Team owner Roger Penske concurs.

“We’ve here to win the championship,” Penske said. “We’ve got some work to do. The competition has never been tougher. Our goal is to be at that head table in Las Vegas in 2014 (at the NASCAR Awards Banquet).

“(Last season was) a big disappointment. We knew we were better than we showed. We didn’t have the reliability with the pit crew, the car and the engine. To me, I think it’s a learning curve, I think it makes (Keselowski) better because he has to come back now and show people it wasn’t just a fluke in 2012.”

With Keselowski and Joey Logano (who finished eighth in the Chase last season when Keselowski faltered) as the team’s two representatives in the Sprint Cup Series and Ryan Blaney running a part-time schedule in the Nationwide Series, youth is definitely being served at Team Penske this season.

“As I look at 2014, consistency and continuity are key from the standpoint of our team,” Penske said. “And when I think of our drivers, I think of youth. You take our two Cup drivers and then you put Ryan Blaney in there and (the average age is) 24 years old. These drivers have the ability to win, they were winners in their series in 2013 and we expect a lot in 2014.”

And right at the top of the list of expecting a lot – especially from himself – is Keselowski.

“Last year, I feel like I ran some of the best races of my life, and in a lot of ways I was a better driver than I was in 2012,” Keselowski said. “But this is not an individual sport. You can very easily argue that the team side carried me for part of 2012, and vice-versa in 2013. It’s a team sport and it’s a collective evolving. It was our responsibility to get it done and we didn’t. But that doesn’t mean we don’t think we can. I think we can.

“It’s a new opportunity. We’re ready to get going here in 2014 and I do think we have a lot of continuity. We think we’re where we need to be to run for another championship. I feel like we’re reloaded.”

Latest Posts
  1. Team Penske, Carl Edwards look to earn Sprint Cup title for Ford – and Detroit (VIDEO)

    Oct 25, 2014, 8:02 PM EDT

    Goody's Headache Relief Shot 500 - Practice Getty Images

    Motor City connections are plentiful between the three Ford drivers still standing in the Chase.

  2. Audi: Rumors of potential F1 entry just “pure speculation”

    Oct 25, 2014, 6:00 PM EDT

    AudiDuval1 Getty Images

    The 4-Rings takes to Facebook to dismiss yet another revival of the rumors that it’s going Grand Prix racing in the near-future.

  3. NASCAR Trucks: Crafton still controls title race, but Bubba looming larger

    Oct 25, 2014, 4:30 PM EDT

    Kroger 200 - Qualifying Getty Images

    Battle for Truck Series championship becomes three-horse race.

  4. Bubba Wallace pays homage to NASCAR Hall of Famer Wendell Scott with encore win at Martinsville

    Oct 25, 2014, 4:04 PM EDT

    (Robert Laberge/NASCAR via Getty Images) Getty Images

    Darrell “Bubba” Wallace Jr. won his first career NASCAR Camping World Truck Series race at Martinsville Speedway last October. He returned to the short bullring one year later to win there again in Saturday’s Kroger 200.

  5. Ricky Stenhouse Jr., Justin Allgaier trying to bounce back after missing Talladega

    Oct 25, 2014, 2:28 PM EDT

    Goody's Headache Relief Shot 500 - Practice Getty Images

    Stenhouse and Allgaier will start mid-pack on Sunday at Martinsville.

  6. Haas: Starting F1 team my biggest challenge yet

    Oct 25, 2014, 1:30 PM EDT

    Gene Haas Formula One Press Conference Getty Images

    Says first five years in F1 are about surviving, but cannot see the project failing.

  7. Kevin Harvick quickest in final Sprint Cup practice at Martinsville

    Oct 25, 2014, 1:04 PM EDT

    Goody's Headache Relief Shot 500 - Practice Getty Images

    Harvick turns in a 19.457-second lap around the Virginia half-mile to top “Happy Hour.”

  8. COTA set to provide Vettel with a dose of nostalgia

    Oct 25, 2014, 12:30 PM EDT

    F1 US Grand Prix Auto Racing AP

    German driver looking forward to tackling the Circuit of The Americas in Austin next weekend.

  9. Dale Jr. Foundation gives brand new 2015 Corvette to ailing fan

    Oct 25, 2014, 12:30 PM EDT

    (Photo courtesy WITN.com) (Photo courtesy WITN.com)

    Despite fighting breast cancer for the third time, NASCAR fan Wendy Smith decided to spend $25 to help others even less fortunate. Her gratuity paid off in a big way, earning a brand new $65,000 Chevrolet Corvette.

  10. Danica Patrick angry with NASCAR over ‘Dega qualifying, questions its diversity program

    Oct 25, 2014, 12:00 PM EDT

    Goody's Headache Relief Shot 500 - Qualifying Getty Images

    Patrick not afraid to tackle thorny topics yesterday at Martinsville.

  11. Bubba Wallace honors Wendell Scott by earning pole for Martinsville Truck race

    Oct 25, 2014, 11:35 AM EDT

    (Jared C. Tilton/Getty Images) Getty Images

    On a weekend that carries a lot of significance for honoring NASCAR Hall of Fame-elect inductee Wendell Scott, Darrell “Bubba” Wallace Jr. paid tribute in his own way to Scott, earning the pole for Saturday’s Kroger 200 Camping World Truck Series race.

  12. Karthikeyan: F1 completely unsustainable for small teams

    Oct 25, 2014, 11:30 AM EDT

    F1 Grand Prix Of India Getty Images

    Former HRT driver casts his damning judgement on the current cost crisis in F1.

  13. Will the top powers in F1 now get the message about the cost crisis? Don’t count on it

    Oct 25, 2014, 10:30 AM EDT

    AUTO-PRIX-JPN-F1 Getty Images

    The demise of both Caterham and Marussia has been on the cards for some time, yet Formula 1 has allowed it to happen.

  14. Jimmie Johnson, Jeff Gordon pace early-morning Sprint Cup practice at Martinsville

    Oct 25, 2014, 10:03 AM EDT

    (Mike Ehrmann/Getty Images) Getty Images

    Despite chilly temperatures in the mid-40s in the 50-minute early-morning session, Jimmie Johnson led all drivers in the next-to-last Sprint Cup practice with a best lap of 98.023 mph, the only driver over the 98 mph mark.

  15. Sir Jack Brabham’s life and legacy celebrated in special event at Silverstone

    Oct 25, 2014, 9:30 AM EDT

    Australian F1 Grand Prix - Race Getty Images

    Over 400 people attend special event in celebration of Brabham’s life and legacy.

  16. Maldonado hoping for strong finish to 2014 season

    Oct 25, 2014, 8:30 AM EDT

    F1 Grand Prix of Japan - Practice Getty Images

    Lotus driver has failed to score any points in 2014, but feels that next season will hold better things.

  17. Moto GP: Marquez breaks pole position record in Malaysia

    Oct 25, 2014, 7:00 AM EDT

    MOTO-PRIX-MAS Getty Images

    Yet another record falls to the Spanish sensation in Malaysia.

  18. Marussia also set to miss United States GP

    Oct 25, 2014, 5:48 AM EDT

    AUTO-PRIX-RUS-PRACTICE Getty Images

    Bernie Ecclestone claims that there will be just 18 cars racing in Austin.

  19. Jimmie Johnson: ‘That day is out there’ when he’ll split with crew chief Chad Knaus

    Oct 24, 2014, 11:50 PM EDT

    (Patrick Smith/Getty Images) Getty Images

    In a surprisingly candid admission, six-time Sprint Cup champ Jimmie Johnson says that while nothing is imminent, the day is coming when he and crew chief Chad Knaus will go their separate ways.

  20. ‘Hey, I’m Kevin (Harvick), welcome to Outback. Can I get you a table?’ (with video)

    Oct 24, 2014, 11:32 PM EDT

    (Photo courtesy Outback Steakhouse) (Photo courtesy Outback Steakhouse)

    In a bemusing video released Thursday, NASCAR star Kevin Harvick spent one of his recent off nights working the room at an Outback Steakhouse.

Video from NASCAR America

Remembering the Hendrick Motorsports plane crash
Top 10 NASCAR Driver Searches
  1. R. Preece (1943)
  2. K. Busch (1666)
  3. M. Kenseth (1513)
  4. R. Newman (1412)
  5. L. Cassill (1292)
  1. D. Coby (1261)
  2. K. Kahne (1198)
  3. J. Johnson (1188)
  4. B. Keselowski (1185)
  5. W. Pitkat (1172)