Jan 29, 2014, 7:01 PM EDT
CHARLOTTE, N.C. — Brad Keselowski had a memorable season in 2012 and one he’d just as soon forget in 2013.
Such is the unpredictable nature of NASCAR Sprint Cup racing from one season to the next. While he was the talk of the sport after winning the Cup championship in 2012, after a disappointing 2013, Keselowski is bound and determined not to be perpetually known as a one-hit wonder going forward.
As in one-time champion – a.k.a. one and done.
“Not winning the championship is disappointing,” Keselowski said Wednesday during the third day of the four-day NASCAR Media Tour. “That’s my goal, I want to win the championship, I want to win races. If you’re looking at it in a whole season sense, to not win a championship is absolutely disappointing and it should be. And I don’t want anyone working on my team that’s not disappointed when you don’t win a championship.”
Keselowski and Team Penske have made numerous changes to bounce back from 2013 to a more successful 2014. They’ve done a wholesale facelift of the pit crew (only two members remain from 2012’s unit), added an “athletic director” to monitor the workouts of crew members, and have done considerable realignment within the mechanical department to minimize what were far too many broken parts and strategy missteps last season.
“You have to compare your success to your failures and try to understand the difference,” Keselowski said. “There wasn’t one (failure last season), there was a series across the board, and it’s our job to resurrect that and I think the approach has been so to do that.”
The differences between his championship season of 2012 and failing to make the Chase for the Sprint Cup in 2013 are stark.
In bringing Penske his first Cup championship in three decades of trying in 2012, Keselowski won five races, had 13 top five and 23 top 10 finishes in the 36-race schedule.
In 2013, however, he won just one race (and that didn’t come until the 31st event of the season, at Charlotte), had only nine top five and 16 top 10 showings. He also failed to make the Chase and defend his previous year’s title, eventually winding up as the highest finishing driver that didn’t make the Chase (14th place).
Still, that was little consolation to the driver of the No. 2 Miller Lite Ford.
“We had situations out of our control that we didn’t execute on,” Keselowski said. “It seemed like at any given point of the year, we were this close, but not there. We had too many mechanical failures, we certainly addressed those. … We had too many issues on pit road and I had too many issues behind the wheel. If we (improve) any one of them, we feel we’re right where we need to be a championship contender.”
Team owner Roger Penske concurs.
“We’ve here to win the championship,” Penske said. “We’ve got some work to do. The competition has never been tougher. Our goal is to be at that head table in Las Vegas in 2014 (at the NASCAR Awards Banquet).
“(Last season was) a big disappointment. We knew we were better than we showed. We didn’t have the reliability with the pit crew, the car and the engine. To me, I think it’s a learning curve, I think it makes (Keselowski) better because he has to come back now and show people it wasn’t just a fluke in 2012.”
With Keselowski and Joey Logano (who finished eighth in the Chase last season when Keselowski faltered) as the team’s two representatives in the Sprint Cup Series and Ryan Blaney running a part-time schedule in the Nationwide Series, youth is definitely being served at Team Penske this season.
“As I look at 2014, consistency and continuity are key from the standpoint of our team,” Penske said. “And when I think of our drivers, I think of youth. You take our two Cup drivers and then you put Ryan Blaney in there and (the average age is) 24 years old. These drivers have the ability to win, they were winners in their series in 2013 and we expect a lot in 2014.”
And right at the top of the list of expecting a lot – especially from himself – is Keselowski.
“Last year, I feel like I ran some of the best races of my life, and in a lot of ways I was a better driver than I was in 2012,” Keselowski said. “But this is not an individual sport. You can very easily argue that the team side carried me for part of 2012, and vice-versa in 2013. It’s a team sport and it’s a collective evolving. It was our responsibility to get it done and we didn’t. But that doesn’t mean we don’t think we can. I think we can.
“It’s a new opportunity. We’re ready to get going here in 2014 and I do think we have a lot of continuity. We think we’re where we need to be to run for another championship. I feel like we’re reloaded.”
Aug 1, 2015, 7:00 PM EDT
Mazda Road to Indy and Pirelli World Challenge race updates from Mid-Ohio as they happen on one of the busiest road racing days of the year.
Aug 1, 2015, 6:48 PM EDT
Enerson finally breaks through for overdue first Indy Lights win.
Aug 1, 2015, 5:00 PM EDT
Mercedes F1 reserve driver finishes second at the Red Bull Ring to move into the lead of the DTM championship.
Aug 1, 2015, 4:46 PM EDT
In his third career start in the ARCA Racing Series, Cole Custer breezed to victory in Saturday’s ModSpace 125 at Pocono Raceway.
Aug 1, 2015, 4:21 PM EDT
Dixon blisters previous mark for the track record at Mid-Ohio.
Aug 1, 2015, 3:30 PM EDT
At 17, Verstappen is still too young to get a road driver’s licence in Belgium.
Aug 1, 2015, 2:30 PM EDT
Stefan Johansson, a veteran of over 100 F1 starts, argues the case of customer cars in F1.
Aug 1, 2015, 2:15 PM EDT
Watch qualifying for Round 14 of the IndyCar season LIVE from Mid-Ohio.
Aug 1, 2015, 1:02 PM EDT
For fans and strategists alike, the new LED panels have been well received at Mid-Ohio.
Aug 1, 2015, 12:36 PM EDT
New global shootout for Mazda scholarship on Mazda Road to Indy is announced.
Aug 1, 2015, 12:00 PM EDT
He may have an 85 point lead at the top of the GP2 standings, but Vandoorne is not planning to play it safe for the remainder of the season.
Aug 1, 2015, 11:34 AM EDT
Dixon does it again in practice with an unofficial lap record at Mid-Ohio, finishing ahead of Newgarden and Kimball.
Aug 1, 2015, 9:30 AM EDT
Rossi is pushing to become the first American driver to make an F1 start since 2007.
Aug 1, 2015, 8:58 AM EDT
Enerson emerges from a scrap with Harvey for Indy Lights pole.
Jul 31, 2015, 6:39 PM EDT
Jamin, Cooper emerge victorious to kick off the weekend at Mid-Ohio.
Jul 31, 2015, 5:00 PM EDT
Nasr calls on the team to make it through a rough patch ahead of the next raft of updates in Belgium.
Jul 31, 2015, 4:35 PM EDT
The Mid-Ohio dominator tops Friday practice in 2015.
Jul 31, 2015, 3:00 PM EDT
Verstappen joins Team Redline’s sim racing roster in a bid to keep sharp when not on the track.
Jul 31, 2015, 2:57 PM EDT
Some news and notes from the paddock at the Mid-Ohio Sports Car Course.
Jul 31, 2015, 2:00 PM EDT
We round up all of the latest news and developments in Formula E ahead of pre-season testing next month.
- Cole Custer sails to first career ARCA win at Pocono, 9th first-time winner in series in 2015 0
- Dixon crushes lap record to score pole in Mid-Ohio (VIDEO) 1
- Johansson: Haas has done its homework ahead of F1 entry 0
- Dixon quickest with unofficial lap record in final practice at Mid-Ohio 0
- Dixon fastest on Friday at Mid-Ohio 1
- Hinchcliffe undergoes final surgery, now “can’t wait to be strapping back in” 2
- With 2016 plans undetermined, Newgarden focused on finishing 2015 strong 1