Jan 29, 2014, 7:01 PM EDT
CHARLOTTE, N.C. — Brad Keselowski had a memorable season in 2012 and one he’d just as soon forget in 2013.
Such is the unpredictable nature of NASCAR Sprint Cup racing from one season to the next. While he was the talk of the sport after winning the Cup championship in 2012, after a disappointing 2013, Keselowski is bound and determined not to be perpetually known as a one-hit wonder going forward.
As in one-time champion – a.k.a. one and done.
“Not winning the championship is disappointing,” Keselowski said Wednesday during the third day of the four-day NASCAR Media Tour. “That’s my goal, I want to win the championship, I want to win races. If you’re looking at it in a whole season sense, to not win a championship is absolutely disappointing and it should be. And I don’t want anyone working on my team that’s not disappointed when you don’t win a championship.”
Keselowski and Team Penske have made numerous changes to bounce back from 2013 to a more successful 2014. They’ve done a wholesale facelift of the pit crew (only two members remain from 2012′s unit), added an “athletic director” to monitor the workouts of crew members, and have done considerable realignment within the mechanical department to minimize what were far too many broken parts and strategy missteps last season.
“You have to compare your success to your failures and try to understand the difference,” Keselowski said. “There wasn’t one (failure last season), there was a series across the board, and it’s our job to resurrect that and I think the approach has been so to do that.”
The differences between his championship season of 2012 and failing to make the Chase for the Sprint Cup in 2013 are stark.
In bringing Penske his first Cup championship in three decades of trying in 2012, Keselowski won five races, had 13 top five and 23 top 10 finishes in the 36-race schedule.
In 2013, however, he won just one race (and that didn’t come until the 31st event of the season, at Charlotte), had only nine top five and 16 top 10 showings. He also failed to make the Chase and defend his previous year’s title, eventually winding up as the highest finishing driver that didn’t make the Chase (14th place).
Still, that was little consolation to the driver of the No. 2 Miller Lite Ford.
“We had situations out of our control that we didn’t execute on,” Keselowski said. “It seemed like at any given point of the year, we were this close, but not there. We had too many mechanical failures, we certainly addressed those. … We had too many issues on pit road and I had too many issues behind the wheel. If we (improve) any one of them, we feel we’re right where we need to be a championship contender.”
Team owner Roger Penske concurs.
“We’ve here to win the championship,” Penske said. “We’ve got some work to do. The competition has never been tougher. Our goal is to be at that head table in Las Vegas in 2014 (at the NASCAR Awards Banquet).
“(Last season was) a big disappointment. We knew we were better than we showed. We didn’t have the reliability with the pit crew, the car and the engine. To me, I think it’s a learning curve, I think it makes (Keselowski) better because he has to come back now and show people it wasn’t just a fluke in 2012.”
With Keselowski and Joey Logano (who finished eighth in the Chase last season when Keselowski faltered) as the team’s two representatives in the Sprint Cup Series and Ryan Blaney running a part-time schedule in the Nationwide Series, youth is definitely being served at Team Penske this season.
“As I look at 2014, consistency and continuity are key from the standpoint of our team,” Penske said. “And when I think of our drivers, I think of youth. You take our two Cup drivers and then you put Ryan Blaney in there and (the average age is) 24 years old. These drivers have the ability to win, they were winners in their series in 2013 and we expect a lot in 2014.”
And right at the top of the list of expecting a lot – especially from himself – is Keselowski.
“Last year, I feel like I ran some of the best races of my life, and in a lot of ways I was a better driver than I was in 2012,” Keselowski said. “But this is not an individual sport. You can very easily argue that the team side carried me for part of 2012, and vice-versa in 2013. It’s a team sport and it’s a collective evolving. It was our responsibility to get it done and we didn’t. But that doesn’t mean we don’t think we can. I think we can.
“It’s a new opportunity. We’re ready to get going here in 2014 and I do think we have a lot of continuity. We think we’re where we need to be to run for another championship. I feel like we’re reloaded.”
Apr 21, 2014, 8:00 AM EDT
Button and Magnussen can only bring their cars home in 11th and 13th on Sunday in China.
Apr 20, 2014, 6:00 PM EDT
Former Red Bull F1 driver finishes third, while Porsche’s GTE-Pro squads finish 1-2 in class.
Apr 20, 2014, 5:10 PM EDT
Trophies and big paychecks are no longer the only things a NASCAR Sprint Cup driver and team get when they win a race. Now they get a big breakfast, too. According to Statesville.com, the Boxcar Grille in Statesville, N.C., has begun serving breakfast to winning teams in the Charlotte area after they return from capturing a Cup race.
Apr 20, 2014, 4:30 PM EDT
Both of their Le Mans Prototypes fail to see the checkered flag at Silverstone due to accidents.
Apr 20, 2014, 4:10 PM EDT
While he probably can’t throw a football more than 20 or 30 yards, Chad Knaus is a diehard Carolina Panthers fan. And while football and stock car racing are polar opposites, they do have some similarities, particularly when it comes to team building, success, strategy and preparation for each game or race. Knaus, a six-time Sprint Cup champion crew chief for Jimmie Johnson, recently called Panthers’ head coach Ron Rivera to throw around and share ideas that might be beneficial to both men.
Apr 20, 2014, 2:49 PM EDT
Hermie Sadler will never be confused with former wrestling greats Hulk Hogan, The Rock, Stone Cold Steve Austin – not even Rik “Wooooo” Flair. But the NASCAR analyst for Fox Sports 1 has been a longtime fan of wrestling and will now become somewhat of a decision maker, too.
Apr 20, 2014, 1:58 PM EDT
Sebastien Buemi, Anthony Davidson, and Nicolas Lapierre take the No. 8 Toyota to the win in the Six Hours of Silverstone.
Apr 20, 2014, 1:07 PM EDT
More than 20 years after graduating, Dale Earnhardt Jr. is going back to school. Well, for at least one day. Earnhardt will take part in a two-hour session on May 8 with two student groups, wrapped around an all-school assembly at Seaman High School in Topeka, Kansas, according to a report in the Topeka Capital-Journal.
Apr 20, 2014, 12:00 PM EDT
We hope your Easter’s filled with family, friends…and maybe some jelly beans.
Apr 20, 2014, 9:45 AM EDT
Finn can only come home in eighth for Ferrari, some 50 seconds behind teammate Fernando Alonso.
Apr 20, 2014, 9:00 AM EDT
Largely unnoticed, these two youngsters were brilliant today in China.
Apr 20, 2014, 8:00 AM EDT
German driver saw no reason to follow team orders, but soon realised that there was no point in holding Ricciardo up.
Apr 20, 2014, 7:15 AM EDT
German driver downbeat after losing to Hamilton yet again, but in the grand scheme of things, it was a great result.
Apr 20, 2014, 6:30 AM EDT
Embarrassing error sees race end on lap 54, not lap 56; Kobayashi the only driver to lose a position.
Apr 20, 2014, 6:15 AM EDT
Ferrari ends torrid week with something to smile about as Alonso finishes third in China.
Apr 20, 2014, 5:47 AM EDT
German driver refuses to let Daniel Ricciardo past at first, but ultimately thinks better of it.
Apr 20, 2014, 5:30 AM EDT
British driver delighted with team effort, and pleased to see teammate Nico Rosberg reach the podium again.
Apr 20, 2014, 4:43 AM EDT
British driver goes wire-to-wire to claim his third straight win and number 25 of his F1 career.
Apr 20, 2014, 2:15 AM EDT
As the Mercedes turf war rumbles on, Red Bull and Ferrari will be waiting in the wings to pick up the pieces.
Apr 20, 2014, 2:00 AM EDT
Here’s how the drivers will line up for the 2014 Chinese Grand Prix today, live on NBCSN and Live Extra from 2:30am ET.
- VIDEO: Vettel explains decision to not let Ricciardo past 4
- Chinese GP called two laps early after checkered flag mix-up 4
- VIDEO: Vettel ignores team orders, telling team “tough luck” 18
- Hamilton makes it three with lights to flag victory in China 1
- WATCH LIVE: Can anyone spring a Shanghai surprise? 0
- VIDEO: Vettel ignores team orders, telling team “tough luck” (19)
- American-based F1 franchise, Haas Formula, officially introduced (9)
- In re-released interview, Brad Keselowski recalls how Rick Hendrick left him heartbroken (8)
- Maldonado brushes off crash and spin in practice (7)
- Former FIA prez Max Mosley rubbishes F1′s ongoing noise saga (6)