Jan 29, 2014, 7:01 PM EDT
CHARLOTTE, N.C. — Brad Keselowski had a memorable season in 2012 and one he’d just as soon forget in 2013.
Such is the unpredictable nature of NASCAR Sprint Cup racing from one season to the next. While he was the talk of the sport after winning the Cup championship in 2012, after a disappointing 2013, Keselowski is bound and determined not to be perpetually known as a one-hit wonder going forward.
As in one-time champion – a.k.a. one and done.
“Not winning the championship is disappointing,” Keselowski said Wednesday during the third day of the four-day NASCAR Media Tour. “That’s my goal, I want to win the championship, I want to win races. If you’re looking at it in a whole season sense, to not win a championship is absolutely disappointing and it should be. And I don’t want anyone working on my team that’s not disappointed when you don’t win a championship.”
Keselowski and Team Penske have made numerous changes to bounce back from 2013 to a more successful 2014. They’ve done a wholesale facelift of the pit crew (only two members remain from 2012′s unit), added an “athletic director” to monitor the workouts of crew members, and have done considerable realignment within the mechanical department to minimize what were far too many broken parts and strategy missteps last season.
“You have to compare your success to your failures and try to understand the difference,” Keselowski said. “There wasn’t one (failure last season), there was a series across the board, and it’s our job to resurrect that and I think the approach has been so to do that.”
The differences between his championship season of 2012 and failing to make the Chase for the Sprint Cup in 2013 are stark.
In bringing Penske his first Cup championship in three decades of trying in 2012, Keselowski won five races, had 13 top five and 23 top 10 finishes in the 36-race schedule.
In 2013, however, he won just one race (and that didn’t come until the 31st event of the season, at Charlotte), had only nine top five and 16 top 10 showings. He also failed to make the Chase and defend his previous year’s title, eventually winding up as the highest finishing driver that didn’t make the Chase (14th place).
Still, that was little consolation to the driver of the No. 2 Miller Lite Ford.
“We had situations out of our control that we didn’t execute on,” Keselowski said. “It seemed like at any given point of the year, we were this close, but not there. We had too many mechanical failures, we certainly addressed those. … We had too many issues on pit road and I had too many issues behind the wheel. If we (improve) any one of them, we feel we’re right where we need to be a championship contender.”
Team owner Roger Penske concurs.
“We’ve here to win the championship,” Penske said. “We’ve got some work to do. The competition has never been tougher. Our goal is to be at that head table in Las Vegas in 2014 (at the NASCAR Awards Banquet).
“(Last season was) a big disappointment. We knew we were better than we showed. We didn’t have the reliability with the pit crew, the car and the engine. To me, I think it’s a learning curve, I think it makes (Keselowski) better because he has to come back now and show people it wasn’t just a fluke in 2012.”
With Keselowski and Joey Logano (who finished eighth in the Chase last season when Keselowski faltered) as the team’s two representatives in the Sprint Cup Series and Ryan Blaney running a part-time schedule in the Nationwide Series, youth is definitely being served at Team Penske this season.
“As I look at 2014, consistency and continuity are key from the standpoint of our team,” Penske said. “And when I think of our drivers, I think of youth. You take our two Cup drivers and then you put Ryan Blaney in there and (the average age is) 24 years old. These drivers have the ability to win, they were winners in their series in 2013 and we expect a lot in 2014.”
And right at the top of the list of expecting a lot – especially from himself – is Keselowski.
“Last year, I feel like I ran some of the best races of my life, and in a lot of ways I was a better driver than I was in 2012,” Keselowski said. “But this is not an individual sport. You can very easily argue that the team side carried me for part of 2012, and vice-versa in 2013. It’s a team sport and it’s a collective evolving. It was our responsibility to get it done and we didn’t. But that doesn’t mean we don’t think we can. I think we can.
“It’s a new opportunity. We’re ready to get going here in 2014 and I do think we have a lot of continuity. We think we’re where we need to be to run for another championship. I feel like we’re reloaded.”
Jul 24, 2014, 4:00 PM EDT
Indy Racing Experience has partnered with Make-A-Wish® Ohio, Kentucky and Indiana to enhance two wishes during the Kroger Brickyard Super Weekend that takes place at the Indianapolis Motor Speedway July 24-27, 2014.
Jul 24, 2014, 3:00 PM EDT
Ryan Hunter-Reay earns another award after his Indianapolis 500 win.
Jul 24, 2014, 2:00 PM EDT
Pirelli World Challenge President/CEO Scott Bove and 15-year-old rising star Austin Cindric to race a GTS Ford Mustang Boss for charity at Mid-Ohio weekend.
Jul 24, 2014, 1:30 PM EDT
Sauber driver pleased with his pace in Germany, and cares little for the question marks about his future.
Jul 24, 2014, 1:00 PM EDT
Italian tire supplier confirms its selections for the Belgian, Italian and Singapore Grands Prix.
Report: Deal for Marcos Ambrose’ return to Australia to race V8 Supercars for Roger Penske may be close
Jul 24, 2014, 12:54 PM EDT
While it’s seemed Marcos Ambrose was a lock to return to Richard Petty Motorsports, especially with all the positive things he’s said about wanting to stay in recent weeks and months, a report Thursday has Ambrose leaving NASCAR after this season and returning to his native Australia to race V8 Supercars — potentially for a new team owned by iconic American race team owner Roger Penske.
Jul 24, 2014, 12:30 PM EDT
Ferrari driver has few qualms about Kimi’s difficulties in 2014.
Jul 24, 2014, 12:03 PM EDT
Former Brickyard 400 winner Bobby Labonte will be returning to race at the fabled Indianapolis Motor Speedway in this Sunday’s 21st running of the Brickyard.
Jul 24, 2014, 12:00 PM EDT
Our writing team makes its predictions for this weekend’s race at the Hungaroring.
Jul 24, 2014, 11:35 AM EDT
American youngster joins Marussia as its official reserve driver with immediate effect.
Jul 24, 2014, 11:00 AM EDT
Brazilian driver compares it to incident at the beginning of the Australian Grand Prix with Kamui Kobayashi.
Jul 24, 2014, 10:00 AM EDT
Formula 1 will return to the Autodromo Hermanos Rodriguez next year for the first time since 1992.
Jul 24, 2014, 9:00 AM EDT
One final chapter to the first half of the 2014 F1 season at the Hungaroring this weekend, a track that has suited Lewis Hamilton very well over the years.
Jul 24, 2014, 8:30 AM EDT
Six teams, 17 cars set to test at Mid-Ohio ahead of IndyCar race there next week.
Jul 23, 2014, 10:46 PM EDT
Darrell “Bubba” Wallace Jr. and Kyle Larson put on a spectacular battle in the final 40-lap segment of Wednesday’s second MudSummer Classic at Eldora Speedway, but it was Wallace holding on for the win.
Jul 23, 2014, 10:19 PM EDT
Darrell Wallace Jr. continues to lead after 110 laps (at the time of a second and final mandatory competition caution) in Wednesday night’s MudSummer Classic at Eldora Speedway.
Jul 23, 2014, 9:42 PM EDT
At the end of the first segment of Wednesday’s NASCAR Camping World Truck Series MudSummer Classic at Eldora Speedway, it’s Darrell Wallace Jr. in the lead.
Jul 23, 2014, 9:06 PM EDT
Thanks to a statistical quirk, Kurt Busch is ranked in the same place in the points standings in both the Sprint Cup Series and Verizon IndyCar Series.
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