Jan 29, 2014, 7:01 PM EDT
CHARLOTTE, N.C. — Brad Keselowski had a memorable season in 2012 and one he’d just as soon forget in 2013.
Such is the unpredictable nature of NASCAR Sprint Cup racing from one season to the next. While he was the talk of the sport after winning the Cup championship in 2012, after a disappointing 2013, Keselowski is bound and determined not to be perpetually known as a one-hit wonder going forward.
As in one-time champion – a.k.a. one and done.
“Not winning the championship is disappointing,” Keselowski said Wednesday during the third day of the four-day NASCAR Media Tour. “That’s my goal, I want to win the championship, I want to win races. If you’re looking at it in a whole season sense, to not win a championship is absolutely disappointing and it should be. And I don’t want anyone working on my team that’s not disappointed when you don’t win a championship.”
Keselowski and Team Penske have made numerous changes to bounce back from 2013 to a more successful 2014. They’ve done a wholesale facelift of the pit crew (only two members remain from 2012’s unit), added an “athletic director” to monitor the workouts of crew members, and have done considerable realignment within the mechanical department to minimize what were far too many broken parts and strategy missteps last season.
“You have to compare your success to your failures and try to understand the difference,” Keselowski said. “There wasn’t one (failure last season), there was a series across the board, and it’s our job to resurrect that and I think the approach has been so to do that.”
The differences between his championship season of 2012 and failing to make the Chase for the Sprint Cup in 2013 are stark.
In bringing Penske his first Cup championship in three decades of trying in 2012, Keselowski won five races, had 13 top five and 23 top 10 finishes in the 36-race schedule.
In 2013, however, he won just one race (and that didn’t come until the 31st event of the season, at Charlotte), had only nine top five and 16 top 10 showings. He also failed to make the Chase and defend his previous year’s title, eventually winding up as the highest finishing driver that didn’t make the Chase (14th place).
Still, that was little consolation to the driver of the No. 2 Miller Lite Ford.
“We had situations out of our control that we didn’t execute on,” Keselowski said. “It seemed like at any given point of the year, we were this close, but not there. We had too many mechanical failures, we certainly addressed those. … We had too many issues on pit road and I had too many issues behind the wheel. If we (improve) any one of them, we feel we’re right where we need to be a championship contender.”
Team owner Roger Penske concurs.
“We’ve here to win the championship,” Penske said. “We’ve got some work to do. The competition has never been tougher. Our goal is to be at that head table in Las Vegas in 2014 (at the NASCAR Awards Banquet).
“(Last season was) a big disappointment. We knew we were better than we showed. We didn’t have the reliability with the pit crew, the car and the engine. To me, I think it’s a learning curve, I think it makes (Keselowski) better because he has to come back now and show people it wasn’t just a fluke in 2012.”
With Keselowski and Joey Logano (who finished eighth in the Chase last season when Keselowski faltered) as the team’s two representatives in the Sprint Cup Series and Ryan Blaney running a part-time schedule in the Nationwide Series, youth is definitely being served at Team Penske this season.
“As I look at 2014, consistency and continuity are key from the standpoint of our team,” Penske said. “And when I think of our drivers, I think of youth. You take our two Cup drivers and then you put Ryan Blaney in there and (the average age is) 24 years old. These drivers have the ability to win, they were winners in their series in 2013 and we expect a lot in 2014.”
And right at the top of the list of expecting a lot – especially from himself – is Keselowski.
“Last year, I feel like I ran some of the best races of my life, and in a lot of ways I was a better driver than I was in 2012,” Keselowski said. “But this is not an individual sport. You can very easily argue that the team side carried me for part of 2012, and vice-versa in 2013. It’s a team sport and it’s a collective evolving. It was our responsibility to get it done and we didn’t. But that doesn’t mean we don’t think we can. I think we can.
“It’s a new opportunity. We’re ready to get going here in 2014 and I do think we have a lot of continuity. We think we’re where we need to be to run for another championship. I feel like we’re reloaded.”
Aug 27, 2014, 5:00 PM EDT
Big hit for the NASCAR Camping World Truck Series with the Turner Scott Motorsports team set to close.
WATCH LIVE: NASCAR AMERICA at 5 pm ET — Burton on replacing Stewart, Logano’s Bristol win, Atlanta look ahead
Aug 27, 2014, 4:11 PM EDT
Wednesday’s edition of NASCAR America will be chock full of looking back at Saturday’s race at Bristol, as well as starting our lookahead over the next three days for this Sunday’s night race at Atlanta.
Aug 27, 2014, 4:00 PM EDT
IndyCar will formally confirm the addition of New Orleans to its 2015 schedule later Wednesday.
Aug 27, 2014, 3:00 PM EDT
NASCAR Trucks race at Canadian Tire Motorsport Park this weekend. Will they be able to match up with the 2013 edition?
Aug 27, 2014, 2:30 PM EDT
Skeleton Bronze medalist Matt Antoine goes for two-seater ride with Arie Luyendyk in Milwaukee.
Aug 27, 2014, 1:45 PM EDT
Scott Hargrove looks to secure Porsche GT3 Canada title while his season-long rival in both Porsche and Pro Mazda, Spencer Pigot, looks to play spoiler.
Aug 27, 2014, 1:00 PM EDT
Jeff Gordon will make his 750th Sprint Cup start at Atlanta this weekend, the site of his first in 1992, and also the site of another record he’ll hit next year.
Aug 27, 2014, 12:30 PM EDT
Sebastian Vettel’s getting a new chassis for Monza, and a new engineer for 2015 at Red Bull.
Aug 27, 2014, 11:51 AM EDT
With Fontana this weekend, we take a look back at Gil de Ferran’s closed course speed record in 2000.
Aug 27, 2014, 11:24 AM EDT
Promotional poster for the COTA FIA WEC event features some rather bizarre car choices to promote the race.
Aug 27, 2014, 1:23 AM EDT
MotorSportsTalk sorts out fact from fiction regarding the yet-to-be-revealed 2015 Verizon IndyCar Series schedule, based on hints from today’s NASCAR schedule release.
Aug 26, 2014, 10:41 PM EDT
NASCAR star Kevin Harvick has never been afraid to speak his mind. But the Tony Stewart/Kevin Ward Jr. tragedy has caused him to be more judicious in what he says and also “frustrated” at how the media has dealt with the entire incident.
Aug 26, 2014, 8:51 PM EDT
The long-awaited release of the 2015 NASCAR Sprint Cup schedule was much less of the surprise many expected. And there’s absolutely nothing wrong with that.
Aug 26, 2014, 8:00 PM EDT
Brad Keselowski won his first Camping World Truck Series race last Thursday at Bristol, but his and two other teams have been dinged by NASCAR after their Trucks failed post-race height requirements.
Aug 26, 2014, 7:06 PM EDT
Steve O’Donnell, NASCAR’s executive vice president of racing operations, explains the factors that influence how the final racing schedule is created.
Aug 26, 2014, 6:21 PM EDT
The NASCAR AMERICA crew make their initial observations of the 2015 Sprint Cup docket (Hint: They’re really happy about Darlington returning to Labor Day weekend).
Aug 26, 2014, 5:01 PM EDT
NBC Sports Group begins its 2015 NASCAR race coverage on July 4th (Nationwide) and 5th (Sprint Cup) from Daytona International Speedway.
Aug 26, 2014, 4:00 PM EDT
The big moment is almost here. Click this post for stream links to today’s special edition of NASCAR AMERICA – featuring the announcement of the 2015 NASCAR schedule!
Aug 26, 2014, 3:00 PM EDT
It’s the first of a planned four-book series that’s designed to help kids be more self-confident and make good choices.
Aug 26, 2014, 2:00 PM EDT
Notes and numbers to keep in mind as NASCAR sets up shop in Atlanta this weekend.
Video from NASCAR America
- NASCAR schedule reveals some potential 2015 IndyCar schedule hints; Texas IndyCar returns 2
- Kevin Harvick riled at Tony Stewart portrayal in Kevin Ward Jr. tragedy 76
- Like a good stew, 2015 Sprint Cup schedule and new Chase format need time to simmer for best taste 1
- NASCAR AMERICA: How did the 2015 schedule come together? (VIDEO) 0
- NASCAR announces 2015 Sprint Cup, Nationwide, and Truck Series schedules (VIDEO) 4
- FIA won’t punish Nico Rosberg after Belgian GP incident with Lewis Hamilton 11
- Will Power once again in position for IndyCar title – but this time feels different 1