Jan 29, 2014, 7:01 PM EDT
CHARLOTTE, N.C. — Brad Keselowski had a memorable season in 2012 and one he’d just as soon forget in 2013.
Such is the unpredictable nature of NASCAR Sprint Cup racing from one season to the next. While he was the talk of the sport after winning the Cup championship in 2012, after a disappointing 2013, Keselowski is bound and determined not to be perpetually known as a one-hit wonder going forward.
As in one-time champion – a.k.a. one and done.
“Not winning the championship is disappointing,” Keselowski said Wednesday during the third day of the four-day NASCAR Media Tour. “That’s my goal, I want to win the championship, I want to win races. If you’re looking at it in a whole season sense, to not win a championship is absolutely disappointing and it should be. And I don’t want anyone working on my team that’s not disappointed when you don’t win a championship.”
Keselowski and Team Penske have made numerous changes to bounce back from 2013 to a more successful 2014. They’ve done a wholesale facelift of the pit crew (only two members remain from 2012’s unit), added an “athletic director” to monitor the workouts of crew members, and have done considerable realignment within the mechanical department to minimize what were far too many broken parts and strategy missteps last season.
“You have to compare your success to your failures and try to understand the difference,” Keselowski said. “There wasn’t one (failure last season), there was a series across the board, and it’s our job to resurrect that and I think the approach has been so to do that.”
The differences between his championship season of 2012 and failing to make the Chase for the Sprint Cup in 2013 are stark.
In bringing Penske his first Cup championship in three decades of trying in 2012, Keselowski won five races, had 13 top five and 23 top 10 finishes in the 36-race schedule.
In 2013, however, he won just one race (and that didn’t come until the 31st event of the season, at Charlotte), had only nine top five and 16 top 10 showings. He also failed to make the Chase and defend his previous year’s title, eventually winding up as the highest finishing driver that didn’t make the Chase (14th place).
Still, that was little consolation to the driver of the No. 2 Miller Lite Ford.
“We had situations out of our control that we didn’t execute on,” Keselowski said. “It seemed like at any given point of the year, we were this close, but not there. We had too many mechanical failures, we certainly addressed those. … We had too many issues on pit road and I had too many issues behind the wheel. If we (improve) any one of them, we feel we’re right where we need to be a championship contender.”
Team owner Roger Penske concurs.
“We’ve here to win the championship,” Penske said. “We’ve got some work to do. The competition has never been tougher. Our goal is to be at that head table in Las Vegas in 2014 (at the NASCAR Awards Banquet).
“(Last season was) a big disappointment. We knew we were better than we showed. We didn’t have the reliability with the pit crew, the car and the engine. To me, I think it’s a learning curve, I think it makes (Keselowski) better because he has to come back now and show people it wasn’t just a fluke in 2012.”
With Keselowski and Joey Logano (who finished eighth in the Chase last season when Keselowski faltered) as the team’s two representatives in the Sprint Cup Series and Ryan Blaney running a part-time schedule in the Nationwide Series, youth is definitely being served at Team Penske this season.
“As I look at 2014, consistency and continuity are key from the standpoint of our team,” Penske said. “And when I think of our drivers, I think of youth. You take our two Cup drivers and then you put Ryan Blaney in there and (the average age is) 24 years old. These drivers have the ability to win, they were winners in their series in 2013 and we expect a lot in 2014.”
And right at the top of the list of expecting a lot – especially from himself – is Keselowski.
“Last year, I feel like I ran some of the best races of my life, and in a lot of ways I was a better driver than I was in 2012,” Keselowski said. “But this is not an individual sport. You can very easily argue that the team side carried me for part of 2012, and vice-versa in 2013. It’s a team sport and it’s a collective evolving. It was our responsibility to get it done and we didn’t. But that doesn’t mean we don’t think we can. I think we can.
“It’s a new opportunity. We’re ready to get going here in 2014 and I do think we have a lot of continuity. We think we’re where we need to be to run for another championship. I feel like we’re reloaded.”
Jun 30, 2015, 6:01 PM EDT
Feature on Manpower to Horsepower to air during Red Bull GRC show this Sunday on NBC.
Jun 30, 2015, 1:47 PM EDT
A selection of images from the 2015 Goodwood Festival of Speed.
Jun 30, 2015, 12:00 PM EDT
SH Rallycross’ HAUS livery for Red Bull GRC this weekend screams red, white and blue.
Jun 30, 2015, 10:52 AM EDT
Given how well they’ve run this year, it was really only a matter of time until Graham Rahal and Rahal Letterman Lanigan Racing won a race.
Jun 30, 2015, 10:30 AM EDT
Luca Filippi and Matthew Brabham set for oval tests this Wednesday at Iowa Speedway.
Jun 30, 2015, 9:45 AM EDT
This weekend’s miserable conditions at Watkins Glen offered a lot of young drivers a chance to shine.
Jun 29, 2015, 9:29 PM EDT
The 2015 season is the first time Roger Penske has captained four teams on the IndyCar circuit. And it appears it will be full steam ahead with four teams going forward.
Jun 29, 2015, 8:53 PM EDT
Comedian and former late-night talk show host Jay Leno has spent his career making millions laugh. But recently, the joke was on Leno, so to speak – but in a good way.
Jun 29, 2015, 8:24 PM EDT
If you’re a big fan of the Indianapolis 500 and Indianapolis Motor Speedway, put this on your bucket list for next year.
Jun 29, 2015, 7:18 PM EDT
With five races coming up in the next six weeks, Top Fuel driver Antron Brown knows how crucial this stretch of the NHRA Mello Yello Drag Racing season will be.
Jun 29, 2015, 5:47 PM EDT
Finishing 13th in her Dale Coyne Racing Honda, Pippa Mann enjoyed the best showing of her IndyCar career in Saturday’s MAVTV 500 at Auto Club Speedway.
Jun 29, 2015, 3:37 PM EDT
Jack Hawksworth enjoyed one of his better runs of 2015 in Saturday’s MAVTV 500 at Auto Club Speedway.
Jun 29, 2015, 2:20 PM EDT
Although it’s been two days since the MAV TV 500, a number of IndyCar drivers are not going to soon forget one of the wildest races the series has seen in a long time.
Jun 28, 2015, 6:00 PM EDT
Brazilian driver ends the Formula E season with his best finish of fourth.
Jun 28, 2015, 5:33 PM EDT
Westbrook and Valiante take their second win of the year at Watkins Glen.
Jun 28, 2015, 4:30 PM EDT
The IndyCar driver finished 11th and 12th in two races at the London ePrix this weekend.
Jun 28, 2015, 3:10 PM EDT
Graham Rahal back on Twitter on Sunday after win on Saturday.
Jun 28, 2015, 3:00 PM EDT
Brazilian driver remains upbeat despite losing out on the title to bitter rival Nelson Piquet Jr.
Jun 28, 2015, 2:00 PM EDT
Brazilian driver talks about his rise from the midfield to the title across the course of the inaugural Formula E season.
Jun 28, 2015, 1:36 PM EDT
Watch a replay of yesterday’s crazy MAVTV 500 from Auto Club Speedway in Fontana either online via NBC Sports Live Extra, or on NBCSN tonight.
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