Jan 29, 2014, 7:01 PM EDT
CHARLOTTE, N.C. — Brad Keselowski had a memorable season in 2012 and one he’d just as soon forget in 2013.
Such is the unpredictable nature of NASCAR Sprint Cup racing from one season to the next. While he was the talk of the sport after winning the Cup championship in 2012, after a disappointing 2013, Keselowski is bound and determined not to be perpetually known as a one-hit wonder going forward.
As in one-time champion – a.k.a. one and done.
“Not winning the championship is disappointing,” Keselowski said Wednesday during the third day of the four-day NASCAR Media Tour. “That’s my goal, I want to win the championship, I want to win races. If you’re looking at it in a whole season sense, to not win a championship is absolutely disappointing and it should be. And I don’t want anyone working on my team that’s not disappointed when you don’t win a championship.”
Keselowski and Team Penske have made numerous changes to bounce back from 2013 to a more successful 2014. They’ve done a wholesale facelift of the pit crew (only two members remain from 2012’s unit), added an “athletic director” to monitor the workouts of crew members, and have done considerable realignment within the mechanical department to minimize what were far too many broken parts and strategy missteps last season.
“You have to compare your success to your failures and try to understand the difference,” Keselowski said. “There wasn’t one (failure last season), there was a series across the board, and it’s our job to resurrect that and I think the approach has been so to do that.”
The differences between his championship season of 2012 and failing to make the Chase for the Sprint Cup in 2013 are stark.
In bringing Penske his first Cup championship in three decades of trying in 2012, Keselowski won five races, had 13 top five and 23 top 10 finishes in the 36-race schedule.
In 2013, however, he won just one race (and that didn’t come until the 31st event of the season, at Charlotte), had only nine top five and 16 top 10 showings. He also failed to make the Chase and defend his previous year’s title, eventually winding up as the highest finishing driver that didn’t make the Chase (14th place).
Still, that was little consolation to the driver of the No. 2 Miller Lite Ford.
“We had situations out of our control that we didn’t execute on,” Keselowski said. “It seemed like at any given point of the year, we were this close, but not there. We had too many mechanical failures, we certainly addressed those. … We had too many issues on pit road and I had too many issues behind the wheel. If we (improve) any one of them, we feel we’re right where we need to be a championship contender.”
Team owner Roger Penske concurs.
“We’ve here to win the championship,” Penske said. “We’ve got some work to do. The competition has never been tougher. Our goal is to be at that head table in Las Vegas in 2014 (at the NASCAR Awards Banquet).
“(Last season was) a big disappointment. We knew we were better than we showed. We didn’t have the reliability with the pit crew, the car and the engine. To me, I think it’s a learning curve, I think it makes (Keselowski) better because he has to come back now and show people it wasn’t just a fluke in 2012.”
With Keselowski and Joey Logano (who finished eighth in the Chase last season when Keselowski faltered) as the team’s two representatives in the Sprint Cup Series and Ryan Blaney running a part-time schedule in the Nationwide Series, youth is definitely being served at Team Penske this season.
“As I look at 2014, consistency and continuity are key from the standpoint of our team,” Penske said. “And when I think of our drivers, I think of youth. You take our two Cup drivers and then you put Ryan Blaney in there and (the average age is) 24 years old. These drivers have the ability to win, they were winners in their series in 2013 and we expect a lot in 2014.”
And right at the top of the list of expecting a lot – especially from himself – is Keselowski.
“Last year, I feel like I ran some of the best races of my life, and in a lot of ways I was a better driver than I was in 2012,” Keselowski said. “But this is not an individual sport. You can very easily argue that the team side carried me for part of 2012, and vice-versa in 2013. It’s a team sport and it’s a collective evolving. It was our responsibility to get it done and we didn’t. But that doesn’t mean we don’t think we can. I think we can.
“It’s a new opportunity. We’re ready to get going here in 2014 and I do think we have a lot of continuity. We think we’re where we need to be to run for another championship. I feel like we’re reloaded.”
May 23, 2015, 6:04 PM EDT
Chip Ganassi Racing driver will make his 300th career start Sunday.
May 23, 2015, 5:30 PM EDT
After taking the lead at the start, Stanaway goes wire-to-wire to take his first GP2 win in Monaco.
May 23, 2015, 4:30 PM EDT
Spaniard suffers another issue on his car during qualifying on Saturday, leaving him P15 on the grid before penalties.
May 23, 2015, 4:00 PM EDT
The Audi Sport ABT driver delivers a crushing win in Berlin at the disused Tempelhof airport, only to then be disqualified in the hours following the race.
May 23, 2015, 3:45 PM EDT
Live coverage from Glen Helen starts with the pre-race show at 4 p.m. ET on NBC Sports Live Extra and continues with first motos at 5 p.m. ET. Second motos will be live on NBCSN at 7 p.m. ET.
May 23, 2015, 3:30 PM EDT
Red Bull driver matches his best qualifying result of the season, but feels a top three grid slot was within reach.
May 23, 2015, 3:00 PM EDT
A pink Camaro, a Justin Bieber reference and an improved maturity level: all in the second month of May for Chip Ganassi’s rising star, Sage Karam.
May 23, 2015, 2:30 PM EDT
Lotus driver will start tomorrow’s race from 15th place on the grid.
May 23, 2015, 2:01 PM EDT
Townsend Bell recaps a busy week, and a particularly busy Carb Day.
May 23, 2015, 1:45 PM EDT
While the likelihood is of a veteran triumph, can one of IndyCar’s relative “next generation” break through in the Indianapolis 500?
May 23, 2015, 1:30 PM EDT
Ferrari driver explains how the fall in temperature ahead of qualifying meant Ferrari could not challenge Mercedes in Monaco.
May 23, 2015, 12:30 PM EDT
Toro Rosso driver dropped to the back of the grid after failing to complete a weight check during qualifying on Saturday.
Texas Motor Speedway president Eddie Gossage plans to talk with IndyCar about potential changes to cars
May 23, 2015, 12:15 PM EDT
Airborne crashes would be a concern at high-speed 1.5-mile oval.
May 23, 2015, 11:30 AM EDT
Felipe Massa and Valtteri Bottas limped to their worst qualifying results of the season in Monaco.
May 23, 2015, 11:09 AM EDT
Team Penske credits an oval-whelming improvement during his 2014 championship season.
May 23, 2015, 10:08 AM EDT
Hinchcliffe, in a hospital gown, up and walking, in utterly fantastic news.
May 23, 2015, 9:34 AM EDT
Despite having 42 pole positions to his name before today, Lewis Hamilton had never had one in Monaco – until now, that is.
- Bell: “Carb Day is many things to many people; mine was many jobs” 0
- Texas Motor Speedway president Eddie Gossage plans to talk with IndyCar about potential changes to cars 3
- Hamilton storms to first Monaco GP pole position 0
- Vettel fastest for Ferrari in final practice for Monaco GP 0
- Chip Ganassi lobbying for IndyCar schedule changes 0
- What to watch for: IndyCar, Indy Lights Carb Day (11 a.m. ET, NBCSN and Live Extra) 0
- IndyCar driver raises concern about design of wishbone that injured James Hinchcliffe in crash 4