Jan 29, 2014, 7:01 PM EST
CHARLOTTE, N.C. — Brad Keselowski had a memorable season in 2012 and one he’d just as soon forget in 2013.
Such is the unpredictable nature of NASCAR Sprint Cup racing from one season to the next. While he was the talk of the sport after winning the Cup championship in 2012, after a disappointing 2013, Keselowski is bound and determined not to be perpetually known as a one-hit wonder going forward.
As in one-time champion – a.k.a. one and done.
“Not winning the championship is disappointing,” Keselowski said Wednesday during the third day of the four-day NASCAR Media Tour. “That’s my goal, I want to win the championship, I want to win races. If you’re looking at it in a whole season sense, to not win a championship is absolutely disappointing and it should be. And I don’t want anyone working on my team that’s not disappointed when you don’t win a championship.”
Keselowski and Team Penske have made numerous changes to bounce back from 2013 to a more successful 2014. They’ve done a wholesale facelift of the pit crew (only two members remain from 2012′s unit), added an “athletic director” to monitor the workouts of crew members, and have done considerable realignment within the mechanical department to minimize what were far too many broken parts and strategy missteps last season.
“You have to compare your success to your failures and try to understand the difference,” Keselowski said. “There wasn’t one (failure last season), there was a series across the board, and it’s our job to resurrect that and I think the approach has been so to do that.”
The differences between his championship season of 2012 and failing to make the Chase for the Sprint Cup in 2013 are stark.
In bringing Penske his first Cup championship in three decades of trying in 2012, Keselowski won five races, had 13 top five and 23 top 10 finishes in the 36-race schedule.
In 2013, however, he won just one race (and that didn’t come until the 31st event of the season, at Charlotte), had only nine top five and 16 top 10 showings. He also failed to make the Chase and defend his previous year’s title, eventually winding up as the highest finishing driver that didn’t make the Chase (14th place).
Still, that was little consolation to the driver of the No. 2 Miller Lite Ford.
“We had situations out of our control that we didn’t execute on,” Keselowski said. “It seemed like at any given point of the year, we were this close, but not there. We had too many mechanical failures, we certainly addressed those. … We had too many issues on pit road and I had too many issues behind the wheel. If we (improve) any one of them, we feel we’re right where we need to be a championship contender.”
Team owner Roger Penske concurs.
“We’ve here to win the championship,” Penske said. “We’ve got some work to do. The competition has never been tougher. Our goal is to be at that head table in Las Vegas in 2014 (at the NASCAR Awards Banquet).
“(Last season was) a big disappointment. We knew we were better than we showed. We didn’t have the reliability with the pit crew, the car and the engine. To me, I think it’s a learning curve, I think it makes (Keselowski) better because he has to come back now and show people it wasn’t just a fluke in 2012.”
With Keselowski and Joey Logano (who finished eighth in the Chase last season when Keselowski faltered) as the team’s two representatives in the Sprint Cup Series and Ryan Blaney running a part-time schedule in the Nationwide Series, youth is definitely being served at Team Penske this season.
“As I look at 2014, consistency and continuity are key from the standpoint of our team,” Penske said. “And when I think of our drivers, I think of youth. You take our two Cup drivers and then you put Ryan Blaney in there and (the average age is) 24 years old. These drivers have the ability to win, they were winners in their series in 2013 and we expect a lot in 2014.”
And right at the top of the list of expecting a lot – especially from himself – is Keselowski.
“Last year, I feel like I ran some of the best races of my life, and in a lot of ways I was a better driver than I was in 2012,” Keselowski said. “But this is not an individual sport. You can very easily argue that the team side carried me for part of 2012, and vice-versa in 2013. It’s a team sport and it’s a collective evolving. It was our responsibility to get it done and we didn’t. But that doesn’t mean we don’t think we can. I think we can.
“It’s a new opportunity. We’re ready to get going here in 2014 and I do think we have a lot of continuity. We think we’re where we need to be to run for another championship. I feel like we’re reloaded.”
Nov 24, 2014, 5:30 PM EST
Dillon will run the No. 33 Chevrolet in the XFINITY Series in addition to continuing his full-time duties in Sprint Cup.
Nov 24, 2014, 4:49 PM EST
The former F1 racer won two Brazilian Grand Prix at Interlagos, but he’s about to see the legendary track in a whole new light.
Nov 24, 2014, 3:32 PM EST
Next season, the campaign will serve as primary sponsor for Aric Almirola’s No. 43 at Atlanta in March and Darlington in May.
Nov 24, 2014, 2:33 PM EST
The nine-time World Rally Champion is now a full-time touring car racer, but will help kick off the 2015 WRC campaign for Citroen.
Nov 24, 2014, 2:00 PM EST
Hunter-Reay’s face on the Borg-Warner Trophy set for December 3 reveal.
Nov 24, 2014, 1:15 PM EST
IndyCar gets in on the Odell Beckham Jr. meme game, and it’s a good one.
Nov 24, 2014, 1:00 PM EST
Patrick Dempsey presenting and Brantley Gilbert winning makes for two racing tie-ins in a music show.
Nov 24, 2014, 12:15 PM EST
Hammer Time in Abu Dhabi; Bird was the word for Formula E in Malaysia; a look at the NASCAR beat…
Nov 24, 2014, 11:45 AM EST
Lineups set for this week’s Abu Dhabi test.
Nov 24, 2014, 11:09 AM EST
Jordan and Ricky Taylor drop their latest.
Nov 24, 2014, 11:00 AM EST
Frances busy with charitable efforts during and after the NASCAR season.
Nov 24, 2014, 10:30 AM EST
Danica Patrick will be in another GoDaddy ad, with an intriguing guest star.
Nov 24, 2014, 10:00 AM EST
Felipe Massa and Sergio Perez the only drivers to benefit from double points in Abu Dhabi.
Nov 24, 2014, 9:00 AM EST
However, simply getting to the race must go down as an achievement for the backmarkers.
Nov 24, 2014, 8:13 AM EST
Mattiacci out, Arrivabene in as Ferrari team principal.
Nov 24, 2014, 8:00 AM EST
Gutierrez finishes as the lead Sauber in a lowly 15th place on Sunday.
Nov 23, 2014, 6:10 PM EST
The world of motorsports — particularly NASCAR and NHRA — is mourning arguably the best public relations person it has ever seen, Denny Darnell, who passed away Saturday.
Nov 23, 2014, 6:00 PM EST
The Charlotte and Texas brawls from this year’s Chase are still resonating weeks after they occurred.
Nov 23, 2014, 5:17 PM EST
Marcos Ambrose is wasting little time in his return to racing V8 Supercars in his native Australia.
Nov 23, 2014, 4:30 PM EST
A wild concept collaboration for Gran Turismo 6 between the Bowtie and famous race car builder Chaparral.
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