Jan 29, 2014, 7:01 PM EDT
CHARLOTTE, N.C. — Brad Keselowski had a memorable season in 2012 and one he’d just as soon forget in 2013.
Such is the unpredictable nature of NASCAR Sprint Cup racing from one season to the next. While he was the talk of the sport after winning the Cup championship in 2012, after a disappointing 2013, Keselowski is bound and determined not to be perpetually known as a one-hit wonder going forward.
As in one-time champion – a.k.a. one and done.
“Not winning the championship is disappointing,” Keselowski said Wednesday during the third day of the four-day NASCAR Media Tour. “That’s my goal, I want to win the championship, I want to win races. If you’re looking at it in a whole season sense, to not win a championship is absolutely disappointing and it should be. And I don’t want anyone working on my team that’s not disappointed when you don’t win a championship.”
Keselowski and Team Penske have made numerous changes to bounce back from 2013 to a more successful 2014. They’ve done a wholesale facelift of the pit crew (only two members remain from 2012’s unit), added an “athletic director” to monitor the workouts of crew members, and have done considerable realignment within the mechanical department to minimize what were far too many broken parts and strategy missteps last season.
“You have to compare your success to your failures and try to understand the difference,” Keselowski said. “There wasn’t one (failure last season), there was a series across the board, and it’s our job to resurrect that and I think the approach has been so to do that.”
The differences between his championship season of 2012 and failing to make the Chase for the Sprint Cup in 2013 are stark.
In bringing Penske his first Cup championship in three decades of trying in 2012, Keselowski won five races, had 13 top five and 23 top 10 finishes in the 36-race schedule.
In 2013, however, he won just one race (and that didn’t come until the 31st event of the season, at Charlotte), had only nine top five and 16 top 10 showings. He also failed to make the Chase and defend his previous year’s title, eventually winding up as the highest finishing driver that didn’t make the Chase (14th place).
Still, that was little consolation to the driver of the No. 2 Miller Lite Ford.
“We had situations out of our control that we didn’t execute on,” Keselowski said. “It seemed like at any given point of the year, we were this close, but not there. We had too many mechanical failures, we certainly addressed those. … We had too many issues on pit road and I had too many issues behind the wheel. If we (improve) any one of them, we feel we’re right where we need to be a championship contender.”
Team owner Roger Penske concurs.
“We’ve here to win the championship,” Penske said. “We’ve got some work to do. The competition has never been tougher. Our goal is to be at that head table in Las Vegas in 2014 (at the NASCAR Awards Banquet).
“(Last season was) a big disappointment. We knew we were better than we showed. We didn’t have the reliability with the pit crew, the car and the engine. To me, I think it’s a learning curve, I think it makes (Keselowski) better because he has to come back now and show people it wasn’t just a fluke in 2012.”
With Keselowski and Joey Logano (who finished eighth in the Chase last season when Keselowski faltered) as the team’s two representatives in the Sprint Cup Series and Ryan Blaney running a part-time schedule in the Nationwide Series, youth is definitely being served at Team Penske this season.
“As I look at 2014, consistency and continuity are key from the standpoint of our team,” Penske said. “And when I think of our drivers, I think of youth. You take our two Cup drivers and then you put Ryan Blaney in there and (the average age is) 24 years old. These drivers have the ability to win, they were winners in their series in 2013 and we expect a lot in 2014.”
And right at the top of the list of expecting a lot – especially from himself – is Keselowski.
“Last year, I feel like I ran some of the best races of my life, and in a lot of ways I was a better driver than I was in 2012,” Keselowski said. “But this is not an individual sport. You can very easily argue that the team side carried me for part of 2012, and vice-versa in 2013. It’s a team sport and it’s a collective evolving. It was our responsibility to get it done and we didn’t. But that doesn’t mean we don’t think we can. I think we can.
“It’s a new opportunity. We’re ready to get going here in 2014 and I do think we have a lot of continuity. We think we’re where we need to be to run for another championship. I feel like we’re reloaded.”
Jul 30, 2014, 2:39 PM EDT
Ives currently serves as crew chief for Nationwide Series points leader Chase Elliott and also worked as a race engineer for Jimmie Johnson during his run of five Sprint Cup titles from 2006-2010.
Jul 30, 2014, 1:14 PM EDT
In addition to talking about the meaning of Sunday’s win at Indy, Alan Gustafson touches on the penalties against fellow crew chief Darian Grubb and Joe Gibbs Racing.
Jul 30, 2014, 12:00 PM EDT
Pair of Blue Jackets players to give the command for Honda Indy 200 this weekend.
Jul 30, 2014, 11:00 AM EDT
Perhaps you haven’t noticed the uptick in form of Ryan Briscoe and the NTT Data Chip Ganassi Racing team over the last couple months. Here’s a recap…
Jul 30, 2014, 10:00 AM EDT
Seven races on tap for Indy Lights (2), Pro Mazda (2) and USF2000 (3) in critical Mid-Ohio weekend.
Jul 30, 2014, 9:00 AM EDT
Insights and observations from NBCSN’s Townsend Bell after the pair of Toronto races, heading into Mid-Ohio.
Jul 29, 2014, 7:30 PM EDT
The impact of the Jeff Gordon Era; a family affair at Indy for the Dillons; thoughts on the Homestead tire test in August.
Jul 29, 2014, 6:34 PM EDT
Carl Edwards, Jack Roush and crew chief Bob Osborne were severely penalized for a missing oil tank container lid after Edwards’ win at Las Vegas six years ago.
Jul 29, 2014, 5:41 PM EDT
No. 11 crew chief Darian Grubb suspended for six races, fined $125,000; No. 11 car chief Wesley Sherrill suspended for six races; Denny Hamlin loses 75 championship points, but still in position to make the Chase.
Jul 29, 2014, 5:30 PM EDT
A look back at Ganassi’s half-decade of dominance at the old-school road course in the Ohio countryside.
Jul 29, 2014, 4:45 PM EDT
Coming up today: The Top 5 wins of Jeff Gordon’s career; “Scan All 43″ for the Brickyard 400; reaction to Ty Dillon’s Nationwide win at Indianapolis.
Jul 29, 2014, 3:30 PM EDT
Richard Petty and David Pearson were joined on Sunday by Jeff Gordon as the only Sprint Cup drivers to win at least 90 races at NASCAR’s top level.
Jul 29, 2014, 3:00 PM EDT
Between a few days in Texas and auctioning off her race worn Indianapolis 500 helmet, it’s been a busy couple of weeks for Pippa Mann and the Susan G. Komen organization.
Jul 29, 2014, 2:31 PM EDT
Chase-eligible teams will have to send a driver not qualified for the post-season to an Aug. 26 tire test at Homestead-Miami Speedway.
Jul 29, 2014, 2:00 PM EDT
IndyCar heads to Mid-Ohio this week. Here’s how telemetry readings from the track looked 20 years ago.
Jul 29, 2014, 1:30 PM EDT
After a group of laid-off employees from Caterham announced their intent to pursue legal action against the team’s new owners, Caterham has said they’ll push for a lawsuit against the ex-employees over “gross misrepresentation of the facts.”
Jul 29, 2014, 1:00 PM EDT
MotorSportsTalk catches up with Milwaukee IndyFest general manager Kevin Healy of Andretti Sports Marketing for a primer on the level of IndyFest promotion you’ll see at the Wisconsin State Fair, which starts Thursday.
Jul 29, 2014, 12:30 PM EDT
It’s been a character-building season for the defending World Champions, but things are looking up for Red Bull going into the summer break.
Jul 29, 2014, 12:00 PM EDT
Two charity cars and three comeback efforts highlight the Pirelli World Challenge weekend at Mid-Ohio.
Jul 29, 2014, 11:00 AM EDT
English rookie Jack Hawksworth has impressed more often than not during his first IndyCar season, and could bag his first win before the year’s out.
- Greg Ives to become crew chief for Dale Earnhardt Jr. next season 2
- Ten with Townsend: Toronto debrief 0
- Denny Hamlin’s team hit with big penalties after Brickyard infraction 4
- High 5: Chip Ganassi Racing’s win streak at Mid-Ohio (VIDEO) 0
- Chase-eligible teams – but not drivers – allowed at Homestead tire test 4