Jan 29, 2014, 7:01 PM EST
CHARLOTTE, N.C. — Brad Keselowski had a memorable season in 2012 and one he’d just as soon forget in 2013.
Such is the unpredictable nature of NASCAR Sprint Cup racing from one season to the next. While he was the talk of the sport after winning the Cup championship in 2012, after a disappointing 2013, Keselowski is bound and determined not to be perpetually known as a one-hit wonder going forward.
As in one-time champion – a.k.a. one and done.
“Not winning the championship is disappointing,” Keselowski said Wednesday during the third day of the four-day NASCAR Media Tour. “That’s my goal, I want to win the championship, I want to win races. If you’re looking at it in a whole season sense, to not win a championship is absolutely disappointing and it should be. And I don’t want anyone working on my team that’s not disappointed when you don’t win a championship.”
Keselowski and Team Penske have made numerous changes to bounce back from 2013 to a more successful 2014. They’ve done a wholesale facelift of the pit crew (only two members remain from 2012’s unit), added an “athletic director” to monitor the workouts of crew members, and have done considerable realignment within the mechanical department to minimize what were far too many broken parts and strategy missteps last season.
“You have to compare your success to your failures and try to understand the difference,” Keselowski said. “There wasn’t one (failure last season), there was a series across the board, and it’s our job to resurrect that and I think the approach has been so to do that.”
The differences between his championship season of 2012 and failing to make the Chase for the Sprint Cup in 2013 are stark.
In bringing Penske his first Cup championship in three decades of trying in 2012, Keselowski won five races, had 13 top five and 23 top 10 finishes in the 36-race schedule.
In 2013, however, he won just one race (and that didn’t come until the 31st event of the season, at Charlotte), had only nine top five and 16 top 10 showings. He also failed to make the Chase and defend his previous year’s title, eventually winding up as the highest finishing driver that didn’t make the Chase (14th place).
Still, that was little consolation to the driver of the No. 2 Miller Lite Ford.
“We had situations out of our control that we didn’t execute on,” Keselowski said. “It seemed like at any given point of the year, we were this close, but not there. We had too many mechanical failures, we certainly addressed those. … We had too many issues on pit road and I had too many issues behind the wheel. If we (improve) any one of them, we feel we’re right where we need to be a championship contender.”
Team owner Roger Penske concurs.
“We’ve here to win the championship,” Penske said. “We’ve got some work to do. The competition has never been tougher. Our goal is to be at that head table in Las Vegas in 2014 (at the NASCAR Awards Banquet).
“(Last season was) a big disappointment. We knew we were better than we showed. We didn’t have the reliability with the pit crew, the car and the engine. To me, I think it’s a learning curve, I think it makes (Keselowski) better because he has to come back now and show people it wasn’t just a fluke in 2012.”
With Keselowski and Joey Logano (who finished eighth in the Chase last season when Keselowski faltered) as the team’s two representatives in the Sprint Cup Series and Ryan Blaney running a part-time schedule in the Nationwide Series, youth is definitely being served at Team Penske this season.
“As I look at 2014, consistency and continuity are key from the standpoint of our team,” Penske said. “And when I think of our drivers, I think of youth. You take our two Cup drivers and then you put Ryan Blaney in there and (the average age is) 24 years old. These drivers have the ability to win, they were winners in their series in 2013 and we expect a lot in 2014.”
And right at the top of the list of expecting a lot – especially from himself – is Keselowski.
“Last year, I feel like I ran some of the best races of my life, and in a lot of ways I was a better driver than I was in 2012,” Keselowski said. “But this is not an individual sport. You can very easily argue that the team side carried me for part of 2012, and vice-versa in 2013. It’s a team sport and it’s a collective evolving. It was our responsibility to get it done and we didn’t. But that doesn’t mean we don’t think we can. I think we can.
“It’s a new opportunity. We’re ready to get going here in 2014 and I do think we have a lot of continuity. We think we’re where we need to be to run for another championship. I feel like we’re reloaded.”
Jan 25, 2015, 9:00 AM EST
Sunday has dawned at the 53rd Rolex 24 at Daytona.
Jan 25, 2015, 2:10 AM EST
An early mistake from Ken Roczen shuffled him to the back of the field and resulted in him giving up the points lead.
Jan 25, 2015, 1:55 AM EST
Cooper Webb retained the points lead in the 250 Class but had some pointed words for Tyler Bowers after the race.
Jan 24, 2015, 11:10 PM EST
The 53rd Rolex 24 at Daytona is now underway.
Jan 24, 2015, 10:50 PM EST
UPDATED: A pair of disqualifications involving two of Abreu’s NASCAR K&N Pro Series East teammates elevate the Chili Bowl champion to a 13th place finish.
Jan 24, 2015, 7:06 PM EST
Coon will work on MRN Radio’s live qualifying and race broadcasts in 2015.
Jan 24, 2015, 5:23 PM EST
Since resigning from Ferrari last fall, Montezemolo has taken over as CEO of an Italian airline and joined the board of directors for F1’s controlling shareholder.
Jan 24, 2015, 3:08 PM EST
Vets-Help hopes to not only host disabled veterans’ races at the track, but also build a residential complex and rehab center for vets and soldiers returning from war.
Jan 24, 2015, 1:37 PM EST
Former team competition director alleges that KBM owes him bonus money and commissions from a pair of sponsorships he says he helped get for the team.
Jan 24, 2015, 12:39 PM EST
The reigning World Champ and aspiring R&B singer aligns with London PR firm that’s home to some of the world’s most popular musicians.
Jan 24, 2015, 11:32 AM EST
NASCAR driver Jamie McMurray loves everything about racing sports cars, especially in this week’s Rolex 24 at Daytona, except for one thing — the noise.
Jan 24, 2015, 9:00 AM EST
Against the odds, the key storyline heading into today’s Rolex 24 at Daytona is a P2 convert going up against DP teams for the overall win.
Jan 23, 2015, 8:16 PM EST
At 707 horsepower, the last thing anyone would likely think is that a Dodge Challenger SRT Hellcat would lose a drag race to … an all-electric Tesla. But it’s true, sadly for Mopar fans.
Jan 23, 2015, 7:45 PM EST
The NASCAR team owner talks about his initial reaction to Gordon’s retirement decision, Gordon’s impact on the sport, and what his team’s plans are for after 2015.
Jan 23, 2015, 7:13 PM EST
On Friday, the NASCAR America crew discussed potential candidates to inherit the No. 24 car with 2015 being Jeff Gordon’s final season. One interesting name came up, that of Kyle Larson.
Jan 23, 2015, 6:34 PM EST
Victory Motorcycles will compete for the first time in the NHRA Pro Stock Motorcycle class in 2015, with husband and wife team Matt and Angie Smith heading up the effort.
Jan 23, 2015, 6:22 PM EST
Rex White, to be inducted into the NASCAR Hall of Fame next Friday, wasn’t just a great driver, he’s also a great storyteller. We share some of his best tales with MST readers.
Jan 23, 2015, 5:48 PM EST
Gordon has left the door open to competing in other series when his full-time Sprint Cup career ends this fall.
Jan 23, 2015, 5:00 PM EST
The four-time Sprint Cup champion isn’t the only NASCAR driver that’s gotten rich in the last two decades or so.
WATCH LIVE: NASCAR AMERICA, 5 p.m. ET – More on Jeff Gordon’s decision; interviews with Hendrick, Hornish
Jan 23, 2015, 4:30 PM EST
Also coming up today: Breaking down offseason moves from Petty, Stewart-Haas teams; looking back on an ‘Awesome’ 1985 Daytona 500; the Top-5 moments from the 2014 Chase.
Video from NASCAR America
- Rex White, NASCAR Hall of Fame driver — and storyteller 1
- Is a NASCAR TV analyst career in Jeff Gordon’s future? ‘I’d entertain it’ 2
- After wedding and winter to reflect, Joey Logano looks for more in 2015 2
- Jeff Gordon’s legacy of success transcends generations 1
- Jeff Gordon announces 2015 as final full-time season 43
- NASCAR: Trackside shopping set to change as part of new Fanatics deal (UPDATED) 10
- Brian Vickers to return to racing at Las Vegas after health scare 9