Jan 29, 2014, 7:01 PM EDT
CHARLOTTE, N.C. — Brad Keselowski had a memorable season in 2012 and one he’d just as soon forget in 2013.
Such is the unpredictable nature of NASCAR Sprint Cup racing from one season to the next. While he was the talk of the sport after winning the Cup championship in 2012, after a disappointing 2013, Keselowski is bound and determined not to be perpetually known as a one-hit wonder going forward.
As in one-time champion – a.k.a. one and done.
“Not winning the championship is disappointing,” Keselowski said Wednesday during the third day of the four-day NASCAR Media Tour. “That’s my goal, I want to win the championship, I want to win races. If you’re looking at it in a whole season sense, to not win a championship is absolutely disappointing and it should be. And I don’t want anyone working on my team that’s not disappointed when you don’t win a championship.”
Keselowski and Team Penske have made numerous changes to bounce back from 2013 to a more successful 2014. They’ve done a wholesale facelift of the pit crew (only two members remain from 2012’s unit), added an “athletic director” to monitor the workouts of crew members, and have done considerable realignment within the mechanical department to minimize what were far too many broken parts and strategy missteps last season.
“You have to compare your success to your failures and try to understand the difference,” Keselowski said. “There wasn’t one (failure last season), there was a series across the board, and it’s our job to resurrect that and I think the approach has been so to do that.”
The differences between his championship season of 2012 and failing to make the Chase for the Sprint Cup in 2013 are stark.
In bringing Penske his first Cup championship in three decades of trying in 2012, Keselowski won five races, had 13 top five and 23 top 10 finishes in the 36-race schedule.
In 2013, however, he won just one race (and that didn’t come until the 31st event of the season, at Charlotte), had only nine top five and 16 top 10 showings. He also failed to make the Chase and defend his previous year’s title, eventually winding up as the highest finishing driver that didn’t make the Chase (14th place).
Still, that was little consolation to the driver of the No. 2 Miller Lite Ford.
“We had situations out of our control that we didn’t execute on,” Keselowski said. “It seemed like at any given point of the year, we were this close, but not there. We had too many mechanical failures, we certainly addressed those. … We had too many issues on pit road and I had too many issues behind the wheel. If we (improve) any one of them, we feel we’re right where we need to be a championship contender.”
Team owner Roger Penske concurs.
“We’ve here to win the championship,” Penske said. “We’ve got some work to do. The competition has never been tougher. Our goal is to be at that head table in Las Vegas in 2014 (at the NASCAR Awards Banquet).
“(Last season was) a big disappointment. We knew we were better than we showed. We didn’t have the reliability with the pit crew, the car and the engine. To me, I think it’s a learning curve, I think it makes (Keselowski) better because he has to come back now and show people it wasn’t just a fluke in 2012.”
With Keselowski and Joey Logano (who finished eighth in the Chase last season when Keselowski faltered) as the team’s two representatives in the Sprint Cup Series and Ryan Blaney running a part-time schedule in the Nationwide Series, youth is definitely being served at Team Penske this season.
“As I look at 2014, consistency and continuity are key from the standpoint of our team,” Penske said. “And when I think of our drivers, I think of youth. You take our two Cup drivers and then you put Ryan Blaney in there and (the average age is) 24 years old. These drivers have the ability to win, they were winners in their series in 2013 and we expect a lot in 2014.”
And right at the top of the list of expecting a lot – especially from himself – is Keselowski.
“Last year, I feel like I ran some of the best races of my life, and in a lot of ways I was a better driver than I was in 2012,” Keselowski said. “But this is not an individual sport. You can very easily argue that the team side carried me for part of 2012, and vice-versa in 2013. It’s a team sport and it’s a collective evolving. It was our responsibility to get it done and we didn’t. But that doesn’t mean we don’t think we can. I think we can.
“It’s a new opportunity. We’re ready to get going here in 2014 and I do think we have a lot of continuity. We think we’re where we need to be to run for another championship. I feel like we’re reloaded.”
Mar 30, 2015, 8:00 AM EDT
Wolff defends the decision to fit Lewis Hamilton with hard tires at his final pit stop.
NHRA: Jack Beckman (54 races), Larry Morgan (120 races) snap lengthy winless streaks in 4-Wide Nationals
Mar 29, 2015, 10:00 PM EDT
Jack Beckman (Funny Car) and Larry Morgan (Pro Stock) broke lengthy winless streaks in Sunday’s finals of the 4-Wide Nationals in Concord, N.C.
Mar 29, 2015, 8:40 PM EDT
The year-on-year evolution of JPM showcases a driver still getting even better.
Mar 29, 2015, 8:15 PM EDT
Will Power’s brother brings the jokes while live tweeting Grand Prix of St. Petersburg.
Mar 29, 2015, 7:53 PM EDT
Close but no cigar, but still a very good day for Will Power in the IndyCar opener at St. Petersburg.
Mar 29, 2015, 7:27 PM EDT
Tony Kanaan earns second podium in a row while thwarting potential sweep by Penske.
Mar 29, 2015, 5:57 PM EDT
Juan Pablo Montoya emerges up front after beating teammate Will Power on pit stops, and then holds off a final challenge.
Mar 29, 2015, 5:14 PM EDT
Will Power led a caution filled Grand Prix of St. Petersburg after 55 laps.
Mar 29, 2015, 2:23 PM EDT
Ed Jones wins again in St. Petersburg, to complete an Indy Lights weekend sweep.
Mar 29, 2015, 2:00 PM EDT
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Mar 29, 2015, 1:00 PM EDT
F1 will continue to visit the Sepang International Circuit until 2018 after a deal was signed on Sunday.
Mar 29, 2015, 12:52 PM EDT
Graham Rahal breaks up the Penske juggernaut and leads IndyCar warmup at St. Petersburg.
Mar 29, 2015, 11:00 AM EDT
All three drivers sanctioned by the stewards for misdemeanors in today’s race.
Mar 29, 2015, 10:00 AM EDT
Red Bull endures a miserable day in Malaysia, scoring just three points in total.
Mar 29, 2015, 9:00 AM EDT
Simply finishing the race must go down as an incredible achievement for Manor.
Mar 29, 2015, 8:00 AM EDT
Did a mistake in Q1 on Saturday cost Lewis Hamilton a chance to win the Malaysian Grand Prix?
Mar 29, 2015, 7:15 AM EDT
Breaking the record by over two years, Max Verstappen cemented his place in the F1 history books in Malaysia on Sunday.
Mar 29, 2015, 6:30 AM EDT
Ferrari team principal oversees his first victory since taking the helm at Maranello.
Mar 29, 2015, 5:56 AM EDT
German driver didn’t expect his challenge to Ferrari in Australia to be taken up so quickly.
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