Jan 29, 2014, 7:01 PM EDT
CHARLOTTE, N.C. — Brad Keselowski had a memorable season in 2012 and one he’d just as soon forget in 2013.
Such is the unpredictable nature of NASCAR Sprint Cup racing from one season to the next. While he was the talk of the sport after winning the Cup championship in 2012, after a disappointing 2013, Keselowski is bound and determined not to be perpetually known as a one-hit wonder going forward.
As in one-time champion – a.k.a. one and done.
“Not winning the championship is disappointing,” Keselowski said Wednesday during the third day of the four-day NASCAR Media Tour. “That’s my goal, I want to win the championship, I want to win races. If you’re looking at it in a whole season sense, to not win a championship is absolutely disappointing and it should be. And I don’t want anyone working on my team that’s not disappointed when you don’t win a championship.”
Keselowski and Team Penske have made numerous changes to bounce back from 2013 to a more successful 2014. They’ve done a wholesale facelift of the pit crew (only two members remain from 2012’s unit), added an “athletic director” to monitor the workouts of crew members, and have done considerable realignment within the mechanical department to minimize what were far too many broken parts and strategy missteps last season.
“You have to compare your success to your failures and try to understand the difference,” Keselowski said. “There wasn’t one (failure last season), there was a series across the board, and it’s our job to resurrect that and I think the approach has been so to do that.”
The differences between his championship season of 2012 and failing to make the Chase for the Sprint Cup in 2013 are stark.
In bringing Penske his first Cup championship in three decades of trying in 2012, Keselowski won five races, had 13 top five and 23 top 10 finishes in the 36-race schedule.
In 2013, however, he won just one race (and that didn’t come until the 31st event of the season, at Charlotte), had only nine top five and 16 top 10 showings. He also failed to make the Chase and defend his previous year’s title, eventually winding up as the highest finishing driver that didn’t make the Chase (14th place).
Still, that was little consolation to the driver of the No. 2 Miller Lite Ford.
“We had situations out of our control that we didn’t execute on,” Keselowski said. “It seemed like at any given point of the year, we were this close, but not there. We had too many mechanical failures, we certainly addressed those. … We had too many issues on pit road and I had too many issues behind the wheel. If we (improve) any one of them, we feel we’re right where we need to be a championship contender.”
Team owner Roger Penske concurs.
“We’ve here to win the championship,” Penske said. “We’ve got some work to do. The competition has never been tougher. Our goal is to be at that head table in Las Vegas in 2014 (at the NASCAR Awards Banquet).
“(Last season was) a big disappointment. We knew we were better than we showed. We didn’t have the reliability with the pit crew, the car and the engine. To me, I think it’s a learning curve, I think it makes (Keselowski) better because he has to come back now and show people it wasn’t just a fluke in 2012.”
With Keselowski and Joey Logano (who finished eighth in the Chase last season when Keselowski faltered) as the team’s two representatives in the Sprint Cup Series and Ryan Blaney running a part-time schedule in the Nationwide Series, youth is definitely being served at Team Penske this season.
“As I look at 2014, consistency and continuity are key from the standpoint of our team,” Penske said. “And when I think of our drivers, I think of youth. You take our two Cup drivers and then you put Ryan Blaney in there and (the average age is) 24 years old. These drivers have the ability to win, they were winners in their series in 2013 and we expect a lot in 2014.”
And right at the top of the list of expecting a lot – especially from himself – is Keselowski.
“Last year, I feel like I ran some of the best races of my life, and in a lot of ways I was a better driver than I was in 2012,” Keselowski said. “But this is not an individual sport. You can very easily argue that the team side carried me for part of 2012, and vice-versa in 2013. It’s a team sport and it’s a collective evolving. It was our responsibility to get it done and we didn’t. But that doesn’t mean we don’t think we can. I think we can.
“It’s a new opportunity. We’re ready to get going here in 2014 and I do think we have a lot of continuity. We think we’re where we need to be to run for another championship. I feel like we’re reloaded.”
Apr 17, 2015, 9:16 PM EDT
Ricky Taylor, Bill Auberlen secure pole positions for Round 3 of TUDOR Championship season in Long Beach.
Apr 17, 2015, 9:00 PM EDT
Some good banter between Simon Pagenaud and Will Power occurs during post-practice press conference, as the two laugh off their contact here last year.
Apr 17, 2015, 7:37 PM EDT
Power leads second practice in Long Beach.
Apr 17, 2015, 7:00 PM EDT
Five in a row for the McLaren junior driver as he starts the 2015 season in style.
Apr 17, 2015, 6:00 PM EDT
Ferrari’s long run pace suggests that Mercedes may not have it all its own way on Sunday.
Apr 17, 2015, 5:41 PM EDT
More from INDYCAR has been released regarding aero kit updates.
Apr 17, 2015, 4:45 PM EDT
Red Bull Global Rallycross rolls out a series of announcements for media day, Thursday in Long Beach.
Apr 17, 2015, 4:24 PM EDT
Scott Dixon on top in opening practice for the Verizon IndyCar Series at Long Beach.
Apr 17, 2015, 4:00 PM EDT
A mixed day for both Carlos Sainz Jr and Max Verstappen during practice for the Bahrain Grand Prix.
Apr 17, 2015, 3:00 PM EDT
Williams usually reserves its pace for Saturday, but Valtteri Bottas bucked the trend in Bahrain on Friday.
Apr 17, 2015, 2:36 PM EDT
Briton pleased with Mercedes work following practice for the Bahrain Grand Prix on Friday.
Apr 17, 2015, 2:00 PM EDT
He’s not the race defending champion, but as the most recent Long Beach winner still in the IndyCar field, Takuma Sato is indeed one to watch this weekend.
Apr 17, 2015, 1:22 PM EDT
A busy night for the stewards in Bahrain due to two incidents at the end of FP2 on Friday.
Apr 17, 2015, 12:32 PM EDT
Rocky Moran Jr. to make IndyCar debut this weekend with Dale Coyne Racing in a last-minute fill-in role for Carlos Huertas.
Apr 17, 2015, 12:31 PM EDT
Normal service is resumed in FP2 as Mercedes dominates proceedings, but Ferrari proves that it could be in the running for the race win on race day.
Apr 17, 2015, 12:00 PM EDT
Picking a winner from the Team Penske quartet is always a challenge, but Simon Pagenaud has his best shot yet to break through this weekend.
Apr 17, 2015, 11:00 AM EDT
Max Chilton reflects on his new dual role with Carlin in Indy Lights, and a bit on his Nissan LMP1 role as well.
Apr 17, 2015, 10:45 AM EDT
Can Mercedes strike back in FP2? Or will Ferrari continue to lead the way in Bahrain?
Apr 17, 2015, 10:00 AM EDT
Finnish driver delighted with how things are going at Maranello in 2015, but says his future is down to the team.
- INDYCAR confirms more aero kit updates coming to Long Beach 0
- Rocky Moran Jr. to replace Huertas in Coyne’s No. 18 for Long Beach 7
- Rosberg heads up Mercedes one-two in Bahrain FP2 1
- Kimi Raikkonen quickest in first practice for Bahrain GP 2
- F1 Paddock Pass: Bahrain Grand Prix (VIDEO) 1
- 2015 Bahrain Grand Prix Preview 0
- Preview: Anyone’s game as IndyCar heads to historic Long Beach 1