Jan 29, 2014, 7:01 PM EDT
CHARLOTTE, N.C. — Brad Keselowski had a memorable season in 2012 and one he’d just as soon forget in 2013.
Such is the unpredictable nature of NASCAR Sprint Cup racing from one season to the next. While he was the talk of the sport after winning the Cup championship in 2012, after a disappointing 2013, Keselowski is bound and determined not to be perpetually known as a one-hit wonder going forward.
As in one-time champion – a.k.a. one and done.
“Not winning the championship is disappointing,” Keselowski said Wednesday during the third day of the four-day NASCAR Media Tour. “That’s my goal, I want to win the championship, I want to win races. If you’re looking at it in a whole season sense, to not win a championship is absolutely disappointing and it should be. And I don’t want anyone working on my team that’s not disappointed when you don’t win a championship.”
Keselowski and Team Penske have made numerous changes to bounce back from 2013 to a more successful 2014. They’ve done a wholesale facelift of the pit crew (only two members remain from 2012’s unit), added an “athletic director” to monitor the workouts of crew members, and have done considerable realignment within the mechanical department to minimize what were far too many broken parts and strategy missteps last season.
“You have to compare your success to your failures and try to understand the difference,” Keselowski said. “There wasn’t one (failure last season), there was a series across the board, and it’s our job to resurrect that and I think the approach has been so to do that.”
The differences between his championship season of 2012 and failing to make the Chase for the Sprint Cup in 2013 are stark.
In bringing Penske his first Cup championship in three decades of trying in 2012, Keselowski won five races, had 13 top five and 23 top 10 finishes in the 36-race schedule.
In 2013, however, he won just one race (and that didn’t come until the 31st event of the season, at Charlotte), had only nine top five and 16 top 10 showings. He also failed to make the Chase and defend his previous year’s title, eventually winding up as the highest finishing driver that didn’t make the Chase (14th place).
Still, that was little consolation to the driver of the No. 2 Miller Lite Ford.
“We had situations out of our control that we didn’t execute on,” Keselowski said. “It seemed like at any given point of the year, we were this close, but not there. We had too many mechanical failures, we certainly addressed those. … We had too many issues on pit road and I had too many issues behind the wheel. If we (improve) any one of them, we feel we’re right where we need to be a championship contender.”
Team owner Roger Penske concurs.
“We’ve here to win the championship,” Penske said. “We’ve got some work to do. The competition has never been tougher. Our goal is to be at that head table in Las Vegas in 2014 (at the NASCAR Awards Banquet).
“(Last season was) a big disappointment. We knew we were better than we showed. We didn’t have the reliability with the pit crew, the car and the engine. To me, I think it’s a learning curve, I think it makes (Keselowski) better because he has to come back now and show people it wasn’t just a fluke in 2012.”
With Keselowski and Joey Logano (who finished eighth in the Chase last season when Keselowski faltered) as the team’s two representatives in the Sprint Cup Series and Ryan Blaney running a part-time schedule in the Nationwide Series, youth is definitely being served at Team Penske this season.
“As I look at 2014, consistency and continuity are key from the standpoint of our team,” Penske said. “And when I think of our drivers, I think of youth. You take our two Cup drivers and then you put Ryan Blaney in there and (the average age is) 24 years old. These drivers have the ability to win, they were winners in their series in 2013 and we expect a lot in 2014.”
And right at the top of the list of expecting a lot – especially from himself – is Keselowski.
“Last year, I feel like I ran some of the best races of my life, and in a lot of ways I was a better driver than I was in 2012,” Keselowski said. “But this is not an individual sport. You can very easily argue that the team side carried me for part of 2012, and vice-versa in 2013. It’s a team sport and it’s a collective evolving. It was our responsibility to get it done and we didn’t. But that doesn’t mean we don’t think we can. I think we can.
“It’s a new opportunity. We’re ready to get going here in 2014 and I do think we have a lot of continuity. We think we’re where we need to be to run for another championship. I feel like we’re reloaded.”
Oct 21, 2014, 8:00 AM EDT
LA Galaxy’s Chandler Hoffman first up in “What’Cha Got” presented by Continental Tire show to drive a Lamborghini.
Oct 20, 2014, 9:30 PM EDT
Six different teams are represented among the eight remaining Chasers, and NASCAR’s post-season is starting to resemble another familiar tournament. NASCAR AMERICA’s Kyle Petty and Jeff Burton discuss.
Oct 20, 2014, 8:32 PM EDT
Newman, one of the “Eliminator 8,” may be penalized tomorrow by NASCAR after his car was found to be too low following Sunday’s race at Talladega. Nate Ryan has more on the situation.
Oct 20, 2014, 7:15 PM EDT
Notes and numbers to keep in mind as the 8 remaining Chasers prepare to begin the Eliminator Round.
Oct 20, 2014, 6:15 PM EDT
Recapping Talladega on NASCAR AMERICA.
Oct 20, 2014, 6:01 PM EDT
A great post-season for Busch was erased by a mid-race crash on Sunday at Talladega, but crew chief Dave Rogers says there’s no point in blaming the rules of the new Chase.
Oct 20, 2014, 5:09 PM EDT
Miami Formula E circuit revealed.
Oct 20, 2014, 4:30 PM EDT
Prepare to have this track bouncing in your head all day.
Oct 20, 2014, 4:15 PM EDT
What to know heading into the next round of NASCAR’s Chase.
Oct 20, 2014, 3:50 PM EDT
They say they always do things bigger in Texas, and that phrase would perfectly describe legendary former drag racer and NASCAR team owner Raymond Beadle.
Oct 20, 2014, 3:07 PM EDT
Coby finishes 17th in the season finale at Thompson (Conn.) Speedway, but earns the 2014 series title by 22 points over race winner Ryan Preece.
Oct 20, 2014, 2:30 PM EDT
Turner on the move to PWC from IMSA.
Oct 20, 2014, 2:00 PM EDT
Beadle helped bring the “Blue Max” brand to prominence in drag racing, and guided NASCAR legend Rusty Wallace to his lone Winston Cup title.
Oct 20, 2014, 1:45 PM EDT
DTM champion will test for Toro Rosso.
Oct 20, 2014, 1:15 PM EDT
Both of Team Penske’s drivers advance to Eliminator round of Chase, which saves the ignominy of one of the winningest drivers this year going home.
Oct 20, 2014, 12:45 PM EDT
The organization says it will make a full presentation on its findings during the next World Motor Sport Council meeting in December.
Oct 20, 2014, 12:15 PM EDT
Love him or loathe him, Keselowski deserves respect for coming through in the clutch like he did on Sunday.
Oct 20, 2014, 11:45 AM EDT
After Cassill, Kvapil’s sixth leads a quartet of more surprise drivers in top-20 Sunday at Talladega.
Oct 20, 2014, 11:20 AM EDT
Ricciardo comes to the U.S. early for Supercross.
Oct 20, 2014, 11:00 AM EDT
A potential nightmare situation for Sprint Cup’s new Chase still exists, in the form of two as-yet winless drivers still battling for a title in 2014.
Video from NASCAR America
- WATCH LIVE: NASCAR AMERICA at 7 p.m. ET recaps Talladega 0
- Remembering racing legend Raymond Beadle: ‘Once upon a time, I was the best at what I did’ 2
- Weekend wrap: Brad Keselowski rises up to Talladega challenge 0
- The irony of a winless driver winning a title in the new Chase still exists 3
- Roger Penske defends Keselowski, says other drivers “jealous” of his success 4
- What will NASCAR fans do now that their favorite drivers are eliminated from Chase? 9
- Brad Keselowski wins at Talladega on 2nd G-W-C attempt, advances in Chase 10