Feb 6, 2014, 11:23 AM EDT
Last year, the spring NASCAR weekend at Texas Motor Speedway was known as the NRA 500, and all that that entailed only four months after the Newtown tragedy at Sandy Hook.
In 2014, that controversial title sponsor is now gone.
So naturally, the replacement is Duck Commander, the brand of the best-selling duck calls and name of the thriving family-owned company led by the Robertson clan of A&E’s “Duck Dynasty” fame.
So yes, this April 6 at TMS, get your duck whistles and duck faces ready for the Duck Commander 500. And do it for multiple years, since that’s the length of the contract. Or get the duck out of Texas.
TMS president Eddie Gossage, who’s never been short of a quote and is sometimes as outspoken as the cast of “Duck Dynasty,” had this to say of the new title sponsor:
“This is perhaps the most unique sponsorship in professional sports because not only does this come with special branding, it comes with celebrity spokespeople that are followed by tens of millions of people every week,” Gossage said. “Fans will see members of the Robertson Family and cast of Duck Dynasty and all the rest during Duck Commander 500 week here at Texas Motor Speedway and we have produced some awesome merchandise that both race fans and Duck Commander fans will love. This marriage is perfection.”
And the merchandise that this will spawn. Oh, the merchandise.
An extensive line of Duck Commander 500 merchandise will be sold at track and in the Speedway World souvenir store year-round. Meanwhile, Uncle Si’s Tea™ will be introduced and sold at track in single-serve options in both the sweet and unsweetened varieties. Texas Motor Speedway also will look to integrate products such as Duck Commander Family Foods’ BBQ sauce, salsa and beef jerky with the speedway signature concession items.
Here’s how Willie Robertson, the CEO of the company, introduced the announcement on Twitter:
— Willie Robertson (@williebosshog) February 6, 2014
Meanwhile, here’s how Indy Lights driver Kyle O’Gara responded, with a dig at NASCAR’s lack of speed at TMS in comparison to the IndyCar weekend there in June.
— Kyle O’Gara (@kyleogara) February 6, 2014
Aug 30, 2014, 11:33 PM EDT
The Indy 500 champ is threatening to win another 500-miler in the Verizon IndyCar Series.
Aug 30, 2014, 11:00 PM EDT
HAMPTON, Ga. – Dale Earnhardt Jr. joined the chorus of voices welcoming Tony Stewart back to racing this weekend at Atlanta Motor Speedway.
Aug 30, 2014, 10:15 PM EDT
HAMPTON, Ga. – Kevin Harvick made it look more than easy en route to victory in Saturday’s Great Clips 300 to Benefit Feed The Children at Atlanta Motor Speedway. Harvick dominated the event, leading 159 of the event’s 195 laps in his third career NNS win at the high-speed 1.5-mile track.
Aug 30, 2014, 8:30 PM EDT
It all comes down to this. Get your NBC Sports Live Extra stream links for tonight’s MAVTV 500 – the 2014 season finale for the Verizon IndyCar Series!
Aug 30, 2014, 7:48 PM EDT
Mikhail Aleshin still in hospital but in stable condition after accident Friday night at Auto Club Speedway.
Aug 30, 2014, 7:30 PM EDT
The open-wheel veteran turns in a final-round lap of 109.889 mph around Canadian Tire Motorsports Park to claim pole for Sunday’s Chevrolet Silverado 250.
Aug 30, 2014, 7:08 PM EDT
HAMPTON, Ga. – Matt Kenseth and Joey Logano put the Happy in Happy Hour Saturday evening at Atlanta Motor Speedway, setting the top speeds in the final tuneup for Sunday’s Oral-B USA 500.
Aug 30, 2014, 5:56 PM EDT
HAMPTON, Ga. – Chase Elliott has won three races thus far in his rookie season on the NASCAR Nationwide Series circuit. But the son of NASCAR Hall of Famer Bill Elliott has never won a pole position in the NNS – until Saturday.
Aug 30, 2014, 5:24 PM EDT
This may be the strangest place we’ve seen Earnhardt’s iconic No. 3 GM Goodwrench Chevrolet in a long time.
Aug 30, 2014, 4:40 PM EDT
HAMPTON, Ga. — Johnny Morris, president of Bass Pro Shops and one of the primary sponsors of Tony Stewart’s No. 14 Chevrolet, released a statement of support for his close friend on Saturday.
Aug 30, 2014, 4:30 PM EDT
Out of all the Chase-bound drivers, “Rowdy” may be the one in most need of a good performance at Atlanta Motor Speedway this weekend.
Aug 30, 2014, 4:14 PM EDT
HAMPTON, Ga. — When you’re hot, you’re hot: Bristol winner Joey Logano and pole sitter Kevin Harvick were the fastest drivers in Saturday’s final Sprint Cup practice in preparation for Sunday’s Oral-B USA 500 at Atlanta Motor Speedway.
Lessons learned from Dale Earnhardt death readily seen in way NASCAR has dealt with Tony Stewart tragedy
Aug 30, 2014, 3:54 PM EDT
While the Kevin Ward Jr. tragedy occurred outside of its jurisdiction, it wasn’t the first time NASCAR has had to deal with tragedy and subsequent changes to the sport. One need look back no further than the death of Dale Earnhardt in 2001 for the resulting lessons that NASCAR learned from.
Aug 30, 2014, 3:00 PM EDT
However, Dillon isn’t neglecting his push for the championship in the Nationwide Series, which competes tonight at Atlanta Motor Speedway.
Aug 30, 2014, 2:30 PM EDT
Spanish rider bounces back from a fall in practice to secure pole ahead of Ducati’s Andrea Dovizioso.
Aug 30, 2014, 2:00 PM EDT
German Quiroga and Andrew Ranger lead the way in a pair of practice sessions for the Camping World Truck Series at Canadian Tire Motorsports Park.
Aug 30, 2014, 1:30 PM EDT
Expect the track to play a key role in Saturday’s MAVTV 500, more than most oval tracks.
Aug 30, 2014, 1:15 PM EDT
Two-time F1 world champion weighs in on the Mercedes team orders debate.
Aug 30, 2014, 12:00 PM EDT
Rumors about Ferrari’s line-up unfounded; Mattiacci plans to keep both Kimi and Fernando on for 2015.
Aug 30, 2014, 11:00 AM EDT
The high-speed circuit plays host to the Italian Grand Prix next weekend.
Video from NASCAR America
- Dale Earnhardt Jr. on Tony Stewart’s return to racing: ‘I’m sure that’s where he wants to be’ 0
- Kevin Harvick in a class of his own, dominates Atlanta NNS race 0
- WATCH LIVE: IndyCar crowns its champion tonight at Fontana 1
- Lessons learned from Dale Earnhardt death readily seen in way NASCAR has dealt with Tony Stewart tragedy 2
- Aleshin conscious following heavy accident in MAVTV 500 final practice (UPDATED, VIDEO) 4
- Kevin Harvick wins Atlanta Sprint Cup pole; Stewart qualifies 12th 1
- Castroneves secures crucial MAVTV 500 pole; Power starts P21 for IndyCar finale (VIDEO) 5