Feb 6, 2014, 11:23 AM EDT
Last year, the spring NASCAR weekend at Texas Motor Speedway was known as the NRA 500, and all that that entailed only four months after the Newtown tragedy at Sandy Hook.
In 2014, that controversial title sponsor is now gone.
So naturally, the replacement is Duck Commander, the brand of the best-selling duck calls and name of the thriving family-owned company led by the Robertson clan of A&E’s “Duck Dynasty” fame.
So yes, this April 6 at TMS, get your duck whistles and duck faces ready for the Duck Commander 500. And do it for multiple years, since that’s the length of the contract. Or get the duck out of Texas.
TMS president Eddie Gossage, who’s never been short of a quote and is sometimes as outspoken as the cast of “Duck Dynasty,” had this to say of the new title sponsor:
“This is perhaps the most unique sponsorship in professional sports because not only does this come with special branding, it comes with celebrity spokespeople that are followed by tens of millions of people every week,” Gossage said. “Fans will see members of the Robertson Family and cast of Duck Dynasty and all the rest during Duck Commander 500 week here at Texas Motor Speedway and we have produced some awesome merchandise that both race fans and Duck Commander fans will love. This marriage is perfection.”
And the merchandise that this will spawn. Oh, the merchandise.
An extensive line of Duck Commander 500 merchandise will be sold at track and in the Speedway World souvenir store year-round. Meanwhile, Uncle Si’s Tea™ will be introduced and sold at track in single-serve options in both the sweet and unsweetened varieties. Texas Motor Speedway also will look to integrate products such as Duck Commander Family Foods’ BBQ sauce, salsa and beef jerky with the speedway signature concession items.
Here’s how Willie Robertson, the CEO of the company, introduced the announcement on Twitter:
— Willie Robertson (@williebosshog) February 6, 2014
Meanwhile, here’s how Indy Lights driver Kyle O’Gara responded, with a dig at NASCAR’s lack of speed at TMS in comparison to the IndyCar weekend there in June.
— Kyle O’Gara (@kyleogara) February 6, 2014
Kyle Busch roars back to win Truck race at Texas; Matt Crafton gets closer to clinching championship
Oct 31, 2014, 11:45 PM EDT
Kyle Busch rallied from ninth place with five laps left in regulation time, then roared up through the pack and “set sail” to a green-white-checker victory in the Truck Series race Friday night at Texas Motor Speedway.
Oct 31, 2014, 8:57 PM EDT
16-time NHRA Funny Car champ John Force will make a major sponsorship announcement Saturday in Las Vegas, and is expected to follow that up Tuesday with what major auto manufacturer he’ll be aligned with in 2015.
Oct 31, 2014, 8:23 PM EDT
Kenseth says the only way he’d feel a little better about it is if Harvick manages to make the Championship Race.
Tony Stewart sets fastest qualifying speed ever on 1.5-mile track (200.111 mph), but Matt Kenseth wins pole at Texas
Oct 31, 2014, 8:17 PM EDT
Matt Kenseth won the pole Friday at Texas Motor Speedway, but Tony Stewart lived up to his nickname and smoked the field with the fastest qualifying speed ever on a 1.5-mile track.
Oct 31, 2014, 8:00 PM EDT
Complete with news and analysis, here is all of the action from the COTA paddock on practice day for the United States Grand Prix.
Oct 31, 2014, 7:15 PM EDT
Speaking to NBCSN’s Will Buxton, America’s great F1 hopeful speaks about recent events at Marussia and his hopes for the future.
Oct 31, 2014, 7:00 PM EDT
An on-the-ground perspective of the speed, sound and crowd from Austin second practice.
Racing legend Dan Gurney earns one of rarest and most prestigious awards for lifetime achievements (video)
Oct 31, 2014, 6:59 PM EDT
Very few race car drivers deserve to be called “legendary.” Dan Gurney is most definitely one of those, and was honored this week with the Edison-Ford Medal for his incomparable lifetime achievements.
Oct 31, 2014, 6:30 PM EDT
17-year-old Toro Rosso driver continues to prove that age is simply a number in racing.
Oct 31, 2014, 6:10 PM EDT
Austin Dillon was the fastest driver in Friday’s final Nationwide Series practice at Texas Motor Speedway. The defending NNS champ who is now in his rookie season in Sprint Cup, Dillon is making his first NNS start this season in Saturday’s race.
Oct 31, 2014, 6:00 PM EDT
Gauging the pulse of the fans on site at Austin.
Oct 31, 2014, 5:45 PM EDT
The Outlaw attempts the “Candy Corn Challenge” – fitting 100 pieces inside his mouth.
Oct 31, 2014, 5:30 PM EDT
Is there more to Fernando’s future than just McLaren?
Oct 31, 2014, 5:00 PM EDT
Administrators still hoping to get the team racing in Abu Dhabi, but will aim for the grid in 2015 if this is not possible.
Oct 31, 2014, 4:45 PM EDT
Reddick captures his second Truck pole in the last three races.
Oct 31, 2014, 4:32 PM EDT
British driver finishes just 0.003 seconds ahead of Rosberg in FP2, equating to just 6.7 inches around the Circuit of The Americas in Austin, Texas.
Oct 31, 2014, 4:00 PM EDT
The six-time Sprint Cup champion is driving the No. 48 Lowe’s “Red Vest” Chevrolet this weekend.
Oct 31, 2014, 3:45 PM EDT
Finnish driver has endured a difficult return to Maranello in 2014 after five years away.
Oct 31, 2014, 3:00 PM EDT
Chase competitors Kevin Harvick and points leader Jeff Gordon crack the Top 5 speeds.
Oct 31, 2014, 2:45 PM EDT
Can Lewis Hamilton double up in the second practice session in Austin? Join us from 3p ET to find out.
Video from NASCAR America
- Kyle Busch roars back to win Truck race at Texas; Matt Crafton gets closer to clinching championship 0
- Tony Stewart sets fastest qualifying speed ever on 1.5-mile track (200.111 mph), but Matt Kenseth wins pole at Texas 0
- United States GP Paddock Notebook – Friday 0
- Hamilton inches away from Rosberg to top FP2 at COTA 0
- Sebastian Vettel to start United States GP from pit lane 0
- Hamilton quickest in first practice for United States GP 1
- 2014 United States Grand Prix Preview 0