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For Clint Bowyer, more winning and less drama the goal for 2014

Feb 20, 2014, 9:00 AM EDT

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Some of Clint Bowyer’s month of February has involved hunting and dirt tracks, two parts of his life that are part of his roots, his core being.

The other focus of the month, obviously, is on beginning his third season with Michael Waltrip Racing and bouncing back in 2014 after a challenging 2013 NASCAR Sprint Cup Series season.

Balancing that mix of “happy-go-lucky” and an ability to relate to the common fan, along with his driving prowess and focus on Sundays, will be key to seeing him return to the heights he achieved in his first year at MWR. That year, he finished second in points to Brad Keselowski in 2012.

Far too often in 2013, Bowyer and MWR came up on the unhappy side of the headlines. The Richmond saga stands out, but to Bowyer, the lack of wins on the whole was a more dispiriting part of the year.

“Richmond was tough, but the most frustrating thing for me was not winning a race, period,” Bowyer told MotorSportsTalk Wednesday.

“We couldn’t get the job done. Atlanta, we were so fast [he led 48 laps –Ed.]. It was the fastest car I’ve ever had. We set sail and were gone, and went so fast that the motor couldn’t keep up.”

He finished seventh in points, with 10 top-five and 19 top-10 finishes. But he has the potential to improve on that in 2014 because unlike a number of high-profile drivers (Kevin Harvick, Kurt Busch, Ryan Newman and former MWR teammate Martin Truex Jr., among others) who are all switching teams and will need time to develop chemistry, Bowyer’s entrenched in a familiar environment.

For Bowyer, the foundation is there for his group at MWR in the No. 15 5-Hour Energy/PEAK Antifreeze Toyota team, led by crew chief Brian Pattie.

“Trust me, we’ve hunkered down and been hard at work,” he said. “We’ve gone to Nashville five or six times; done short-track running at New Smyrna. A lot of testing.

“Being together this long is key, because we haven’t really lost any assets on (the 15 team). We don’t have to start getting used to each other like guys that have shifted around. We know what to expect.”

Gaining Jeff Burton in the team’s third car for selected races, along with new full-time teammate Brian Vickers, Bowyer said will also make up for the team’s losses over the winter.

“We didn’t lose anyone on the 15, but no question we have lost some assets elsewhere,” Bowyer admitted. “(Crew chief Rodney) Childers was a big thing. The Martins (Mark Martin, Truex), losing them, you lose that database and great contribution they bring.

“But Burton I’ve worked with before. We speak the same language, same characteristics. He was a guy I leaned on early on in my career, and will do so again in the races he’s here.”

Bowyer and Burton were teammates at Richard Childress Racing from 2006 through 2011.

As for Daytona, the Toyotas have yet to show the pace of, ironically, the Childress-built Chevrolets thus far. Bowyer was the second fastest Toyota in qualifying … but only 20th overall, with Matt Kenseth best of the bunch in 17th.

Bowyer will start 10th for Budweiser Duel 2 on Thursday night. Despite the single-lap gap, Bowyer isn’t concerned the TRD brigade will be up against it for the rest of Speedweeks.

“I’ve learned not to put too much stock into what happens on qualifying day,” he said.

Where Bowyer was able to put some stock – and insight – was last Saturday’s Sprint Unlimited. As he didn’t score a pole position in 2013, he wasn’t able to race in the event. He observed the race and engaged with fans from FOX Sports’ “Hollywood Hotel” in the infield.

“It started out single file and in the booth I wanted to be like, ‘C’mon guys,’” Bowyer said. “To be honest, they were knocking the rust off, and it was the first time on track racing in three months. Then they went all out, and it turned into a wild shootout.”

Additionally, one other area where Bowyer is offering his time and insight is in a role as a judge and coach of the PEAK Stock Car Dream Challenge, which launched on Feb. 18th.

The PEAK Stock Car Dream Challenge is a nationwide search to find an amateur racer who has what it takes to be a professional driver. More information is available at PEAKStockCarDream.com; 2013’s winner was Patrick Staropoli, a 24-year-old Floridian who Bowyer said “Made the most of his opportunity” in his NASCAR K&N Pro Series starts.

But overall, Bowyer’s got his observations and insights largely out of the way. Now it’s time to see how he does on track the rest of this week in Daytona, and for the rest of 2014 as he seeks a bounce back season.

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